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Contents

 Page 1- My product & link to my advert
 Page 2- Idea and illustrations
 Page 3- Target audience and selling figures
 Page 4- Competitors & client buyer & market analysis
 Page 5- Product analysis & why you would buy my advert
 Page 6- References

My Product

Product
Pringles are a brand of potato and wheat based stackable snack crisps owned by the Kellogg
Company. They are made with potato flakes that have water added in order to make a smooth
potato dough. The dough is cut into uniform shapes and placed in Pringles shaped containers that
give them their unique wavy look. They are then quick fried and seasoned. They were originally
developed by Procter and Gamble, who first sold the product in 1967. They sold the brand to
Kellogg in 2012.
From the basic original flavour a whole family of pringles has been developed. Pringles consist of
29 flavours, cheddar cheese, original, wasabi & soy sauce, French onion dip, Chile con Queso,
lightly salted, zesty south-western cheese, salt & vinegar, Chile y Limon, cinnamon sugar tortillas,
zesty salsa tortillas, salsa de Chile habanero, Multi- Grain farmhouse cheddar, cheese burger,
buffalo ranch, XTRA tangy buffalo wing, Memphis BBQ, cheddar & sour cream, loaded baked
potato, honey mustard, sriracha, BBQ, pizza, XTRA screamin dill pickle, ranch, sour cream & onion,
multi-grain sour cream & onion, jalapeno, bacon. Low Fat and fat-free versions have followed.
They come in a range of sizes, but always the same trademark cylindrical canister.
My advert
Link: https://www.youtube.com/watch?v=T7qw_cvLTkg

Idea
My 30 second advert is a quick montage of many different people’s faces eating Pringles. They will
be filmed over a green screen which will be showing different colours in the background relating to
the colours/flavours of the Pringles. Fun, upbeat music will be played over the top and the actors
will be dancing and having fun along with the music. At the end of the advert a colourful screen
will come up and the slogan ‘everyone can eat Pringles’ will appear across the screen. The location
of my advert is in the college Rotherfield studio.
Illustrations of product and advert

Target audience and selling figures
My target audience is everyone. Even though my advert includes young people acting and eating
the Pringles, that doesn’t mean that only people of that certain age can eat them. My advert will
be shown during early evening on channels like ITV, Channel 4, and Channel 5. It would be shown
during the soap Hollyoaks on Channel 4 at 18:00, Coronation Street on ITV at 19:00 and Home and
Away at 17:00. My budget would be around £115,860. Pringles are sold in more than 140 countries
and have yearly sales of more than 1.4 billion.
Example of selling figures and times for my advert

Competitors
The only competitors for Pringles would be private label brands or any snack food that satisfies the
need or want of the consumer.
Client/buyer
Pringles are owned by the Kellogg Company. Kellogg Company is an American multinational food
manufacturing company. Kellogg’s produces cereal and convenience foods, including cookies,
crackers, toaster pastries, cereal bars, fruit-flavoured snacks, frozen waffles, and vegetarian foods.
The company's brands include Froot Loops, Corn Flakes, Frosted Flakes, Rice Krispies, Special
K, Cocoa Krispies,Keebler, Pringles, Pop-Tarts, Kashi, Cheez-It, Eggo, Nutri-Grain,Morningstar Farms,
and many more. Kellogg's stated purpose is "Nourishing families so they can flourish and thrive."
Market analysis
Are Pringles better than Walkers?
Pringles are usually considered less fattening because, as the adverts used to point out that they
leave less greasy residue on your hands than a packet of Walkers crisps would. Pringles have 14
crisps and Walkers have only 12.

VS

Product analysis
Pringles was invented by Proctor & Gamble and then sold on to Kellogg’s in 2012 for $2.7 billion.
Since 2012 they have been sold worldwide.
At Christmas Pringles introduce limited edition Christmas flavours
Why you should buy my advert
My advert is fun and creative and hits the target audience.