You are on page 1of 8

Lawrence-Paine 1

Lillian Lawrence-Paine
St. John
AP Lang
28 November 2015

The Future of Coffee: How Will the Producers and Consumers Be Affected?

The future of coffee is going to be dependent on the consumers as well as the

producers and vendors. The consumers will affect the types of coffees being made as
well as the price that vendors are selling it at while the climate change and
competition will either hinder or help various coffee manufacturers. Needless to say
the future for coffee is impossible to determine, but I predict the industry will
continue to thrive although small-scale producers will not have an easy road to
Unlike many believe, coffee consumption will be beneficial for people in the
future (Seppa). Data has been compiled that correlates to a longer life and overall
better health with coffee consumption. This has been shown through many studies
that have monitored the amount of coffee a person has drunk and their general health.
Of course, too much coffee isnt a good thing, but a controlled amount will help those
who drink it.
In the future coffee may even help people to lose weight. A small green coffee
bean will be on the forefront of weight loss in the future ("The Future of Weight Loss

Lawrence-Paine 2
in a Tiny Green Coffee Bean). This bean reduces binging and improves peoples

overall health. Coupled with the motivation to improve their lifestyle and willingness
to put in the work this bean will drastically improve the lives of those who struggle
with weight loss and other issues. It is amazing that the future of weight loss could be
helped with coffee. Weight loss is something many struggle with and it is a good thing
that science is developing a way to help with that and very interesting that a coffee
bean is a part of it too.
While the way coffee is being viewed is changing there is an even more drastic
change in the air for the coffee producers. Their future is a bitter one (Scholer). The
coffee market as it is right now is oversupplied. This means that there are too many
producers and not enough consumers. While this is usually a good thing for the
consumers because increased competition means a reduced price for the product, it is
not a good thing for the producers especially the smaller companies that cant
compete with the big more efficient companies. In order to be successful in this new
coffee market you need to have the financial means to compete on a high level. Small
and local companies are at a serious disadvantage, not being able to keep up with the
advancing market. They cant afford the technologies and dont have the global
recognition or connections to be successful on a large scale. Small-scale suppliers are
losing business because they cant match the low prices of the bigger more
established companies. In the future the coffee market will become more concentrated
between a couple of large companies that together will control prices and affect how
coffee is going to change.
Data has been compiled which showshow the increased competition and the

Lawrence-Paine 3

greater number of producers competing for business relating directly to the decline in
coffee prices. When there is more competition the businesses will have to compete to
try and have the lowest prices. The producers that can afford to have the lowest
prices, i.e. the bigger and more technologically developed companies, will have more
success in making a profit from the consumer. It is an undisputed fact that consumers
are much more likely to be drawn to the cheaper products, which is bad news for
smaller businesses in the future. Right now in Northern Nicaragua, farmers are
struggling to make ends meet (Bacon). Already impoverished, the increase in
competition is leading to their downfall. In the future those who in present day are
barely holding on and are depending on the coffee industry to make their living will
need to find a new source of income because it is likely that they will go out of
business with the trend of increasing number of producers and competition. It is a sad
reality, but it is what they have to deal with.
Although this rivalry is good for the consumers in some ways (cheaper goods).
The quality of the coffee may be lessened due to new technology that makes
producing the beans much more efficient. While also taking away from the quality of
the product it reduces the amount of people needed and the time they need to work.
This leads to even more poverty for those who depend on their job helping produce
coffee. If you take out the middleman someone is out of a job and the product
diminishes in value. Although it is less time consuming for the producers it
diminishes the quality of the coffee, leading some consumers to lean in the direction
of Fair Trade, the only thing that could save small producers. It will no doubt be
interesting to see how this shakes out.

Lawrence-Paine 4

In Latin America small producers are going out of business due to this
overproduction and competition (Murray) . These farmers in the poverty stricken
coffee producing parts of Mexico and Central America are closing down and looking
for another source of income. Cost-cutting technologies that these farmers cant
afford are driving them out of business. The Fair Trade coffee movement is one that
has a lot of potential and its presence and the growing demand for Fair Trade coffee
are the reason some small-scale producers have been able to stay in business. This
movement is one that links socially and environmentally conscious consumers in the
North with farmers engaged in socially progressive and environmentally sound
farming in the South. The movements goal is to better connect the producers and
consumers and to give those small-scale businesses better connections and as a result
a better chance for survival. The future of small-scale producers is completely
dependent on the Fair Trade Movement, without it they have no chance of survival.
Another problem that is affecting all producers on a global scale is climate
variability. Climate variability is a phenomenon brought on by the excess of fossil
fuels and hazardous materials in the atmosphere. It drastically impacts temperatures
on a day to day basis. On one given day the temperature could be unusually low while
on the next day it could be unusually high (Eakin). This is hurting the coffee crop a
great deal with coffee being a sensitive crop that needs a particularly specific
environment in order to thrive. Unlike increased competition, which is really only
hurting smaller producers, this problem is affecting everyone.
Despite the climate uncertainties and overall uncertainties facing the coffee
market there is still expected to be continuous and steady growth in this industry.

Lawrence-Paine 5

There is still going to be an increase in profits. This is most likely due to the fact that
people love coffee. It tastes good and has health benefits that could be good for you
long term (Lawrence-Paine). It isnt surprising that profits are supposed to continue
rising. People have become dependent on coffee, some may even be addicted. While
it might not benefit them to be so intensely dependent on what is essentially a drug it
does benefit the market. People need their coffee and are sometimes so obsessed with
the brand that they neglect to think of how their purchase affects the other producers.
With a couple of large companies controlling the market and supplying the major
chains such as Dunkin Donuts and Starbucks, which people purchase in excess
because they are the reputable companies and the most established they neglect to
think of local companies or those small companies in countries such as Mexico and
Vietnam who are struggling to say afloat. The solution to the small-scale coffee
producers problem is for the consumer to recognize them and buy their product. It is
the only way they will survive. Buy local.
The future of coffee is one that is jam-packed with uncertainties. Both the
consumers and the producers are to be affected. Competition, fluctuation of prices,
and climate variability, as well as new knowledge gained on the adverse effects of
coffee will impact the market and those drinking it. As a dedicated coffee consumer it
will be interesting to see what the future holds for this beneficial bean

Lawrence-Paine 6
Works Cited
Bacon, Chris. "Confronting the Coffee Crisis: Can Fair Trade, Organic, and Specialty
Coffees Reduce Small-Scale Farmer Vulnerability in Northern

World Development (2005): n. pag. Web.

Eakin, Hallie. "Market Shocks and Climate Variability: The Coffee Crisis in
Mexico, Guatemala, and Honduras." Mountain Research and Development (2005):
n. pag. Web.
Lawrence-Paine, Fiona. Personal interview. 6 Nov. 2015.
Murray, Douglas. "The Future of Fair Trade Coffee: Dilemmas Facing Latin America's
Small-Scale Producers." Development in Practice (2006): n. pag. Print.
Scholer, Morten. "Bitter or Better Future for Coffee Producers." International Trade
Centre 2004: n. pag. Web.
Seppa, Nathan. "The beneficial bean: coffee reveals itself as an unlikely health elixir."
Science News 3 Oct. 2015: 16+. Academic OneFile. Web. 20 Oct.
"The Future of Weight Loss in a Tiny Green Coffee Bean." Obesity, Fitness &
Wellness Week 18 Aug. 2012: 2781. Academic OneFile. Web. 26 Oct. 2015.

Lawrence-Paine 7

Senior Workshop Rubric

Electronic Grading Key: bold = error; underline = excellent; W = word choice error; GR = grammar
error; P = punctuation error; SS = syntax error; ^ = something is missing here. Comments are in CAPS
Appropriate, strong and
effective hook; clear
connection of hook to thesis;
clear focus on topic;
powerful message conveyed
to reader. Thesis is insightful
and clearly stated.
Extremely persuasive;
Analysis/Research Reveals an in-depth
analysis; makes insightful
connections. Correct Works

Appropriate hook; basic
connection of hook to
thesis; introduction is
focused on the
topic/thesis; implied or
basic connection of hook
to thesis. Thesis is stated.
Persuasive; Conveys a
thorough understanding;
makes clear connections.
Mostly correct Works

Use of hook; limited or
weak/vague connection of
hook to thesis; introduction
is basically focused on
topic/thesis. Thesis is
Somewhat persuasive
Conveys a basic
understanding; makes a
few connections. Incorrect
Works Cited

Provides an inaccurate
understanding; connections
not clear. No Works Cited


Develops ideas clearly

and fully; uses relevant
details and CMs to
support thesis, uses
parenthetical citations
Effective and clear topic
and clincher sentences;
clearly developed
paragraphs directly relate
to thesis; ample CM

Develops ideas clearly;

uses details and CMs
to support thesis, uses
parenthetical citations

Develops ideas briefly;

uses some detail but few
CMs to support thesis,
few parenthetical

Uses incomplete or
undeveloped details,
lack of CM; no
parenthetical citations

Contains topic and

clincher sentences;
paragraphs developed;
each relates to thesis;
sufficient CM

Contains limited or no
topic and clincher
sentences; little or no
paragraph development;
few paragraphs relate to
thesis; lacks CM

Maintains a clear focus;

exhibits a logical,
coherent structure
through appropriate and
effective transitions.

Maintains a clear focus;

exhibits a logical
sequence of ideas
through appropriate

Contains simple/limited
topic and clincher
sentences; some
paragraph development;
each paragraph relates
to thesis statement; few
Establishes but does not
always maintain an
appropriate focus; some
inconsistencies in
sequence of ideas;
some use of transitions.
Provides a limited and/or
weak concession
Restates main idea





Clearly provides an
Provides an effective
effective and appropriate concession paragraph
Extends/connects to key Summarizes key ideas
Smooth, fluid error-free Mostly correct grammar;
errors do not interfere with
Spelling and Word Correct spelling;
Mostly correct spelling and
error-free word usage word usage

Correct MLA heading

MLA heading and header;
and header; unique title; appropriate title; neat
professional presentation presentation


Uses sophisticated,
precise vocabulary.

Effective word choices

Syntax variety

Well varied sentence

structure throughout

Good sentence structure

and variety

Errors occasionally interfere with communication;

verb tense errors
Errors in spelling and
word usage

Limited or no hook; limited

or no connection of hook to
thesis. Little/no focus on
topic/thesis in introduction.
No thesis.

Lacks an appropriate
focus, but suggests
some organization;
limited or no use of
Provides unjustified or
no connection.
Grammatical errors are
awkward and interfere
with communication
Misspelled and misused
words throughout

Incomplete heading;
incorrect header;
Some effective word

No heading/title/ or
header; no attention to

Occasional use of
sentence variety

Little sentence variety

Few effective word


A+ =100, A=95, A-=90, B+=88, B=85, B-=80, C+=78, C=75, C-=70, D=65 Anything falling below
the D criteria receives a 55. Any assignment without parenthetical citations OR a Works Cited
page receives a 55.

Lawrence-Paine 8