Kibig-Kibig Snack Bar

Owned and Managed by Barbie, Babe and Ken Partnership

PER CUSTOMER (Customer Name:______________________)
Chicken Lauriat
Combinations
A
B
C

D
E
F
G
H

Rice
(tbsp)
2
4
6
Rice
2
4
6
Rice
2
4
6
Rice
2
4
6
Rice
2
4
6
Pancit
Canton
2
4
6
Pancit
Canton
2
4
6
Pancit
Canton
2
4
6
Pancit
Canton
2
4
6
Rice
8
10
12
14
16

Chicken
(bite)
0
2
4
Pancit
Canton
0
2
4
Siomai
0
2
4
Chicharon
0
2
4
Buchi
0
2
4
Siomai

Juice

0
2
4
Chicken

0
2
4

0
2
4
Chicharon

0
2
4

0
2
4
Buchi

0
2
4

0
2
4
Chicken
6
8
10
12
14

0
2
4
0
2
4
0
2
4
0
2
4

6
8
10
12
14

UTILITY

MARGINAL
UTILITY

GUIDE QUESTIONS:
A. CONSUMERS PREFERENCE
1. What are the food meal that Kibig-kibig Snack Bar be serving to their
customers?

2. Give at least five reasons why the Snack Bar preferred to serve this meal.

3. Which of the component of the lauriat are complementary and substitute ?

Food or Menu
Complement
Substitute
Component
(encircle )
(encircle)

4.

Rice

Chicken
Siomai
Chicharon
Pancit Canton
Buchi

Chicken
Siomai
Chicharon
Pancit Canton
Buchi

Pancit Canton

Chicken
Siomai
Chicharon
Pancit Canton
Buchi

Chicken
Siomai
Chicharon
Pancit Canton
Buchi

(MARGINAL RATE OF SUBSITUTION) As you keep on increasing the number

of servings which do you notice , (a) as the combinations or servings are
increased, the tendency towards additional servings decreases, (b) as the
combinations or servings are increased, the tendency towards additional
servings keeps on increasing, (c) as the combinations or servings are
increased, the tendency towards additional combinations do not have any
effect. ( underline your choice)

BUDGET CONSTRAINTS : Provide cost estimates

1. How much is the cost of the servings which gives the highest marginal
utility?
____________________________________________________________________
2. Does the cost complement with the students budget or allowance?
____________________________________________________________________

B. CONSUMERS CHOICE
1. In offering the chicken lauriat, what has been considered by Kibig-kibig
Snack Bar?
___________________________________________________________________________
_____________________________________________________________
2. Which of the combinations has the highest marginal utility?
____________________________________________________________________
3. Which of the combinations has the lowest marginal utility?
____________________________________________________________________
4. If you have attained or reached to a combinations which gave you the
highest marginal utility, will you still experience an increase in Marginal
Utility on any combinations?(Y/N)______________________________
D. THEORY OF CONSUMER BEHAVIOR
1. Construct a single line or statement that would best describe and market
the food sold by Kibig-kibig Snack Bar.
It must be able to capture the tastes and preferences of the customers.
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________