Memory and its

implication in business
 Presented by
SYED KHURAM
KHURAM JAFRI
JAFRI
LIAQUAT KHAN
AROOZ
AROOZ SHAMS
SHAMS
MUZAMMIL
MUZAMMIL FAROOQ
WASIF
WASIF
 Memory
 The ability to recover information about past
events or knowledge.
 The process of recovering information about past
events or knowledge.
 Cognitive reconstruction. The brain engages in a
remarkable reshuffling process in an attempt to
extract what is general and what is particular about
each passing moment.
 Kinds of memory
 Short term memory
 Long term memory
For example:

Forgetting any
important task may
loose an opportunity on
job.
 Importance of memory
 In everyday life
 For remembering names and details
 For paying monthly bills on times
 For remembering facts and figure
 Forgetting to switch off appliances
 Why do I need this?
 For student:
 Professor:
 In everyday life:
 For self important:
 For public speakers:
 For businessmen:
 For preserving health:
 Mind mapping:
 Are you bettling against abarrage of information
every day?
 Do you find it difficult to absorb, process and use
information effectively?
 Is it impossible to recall most things that you read ?
 Does the thought of business planning or planning a
report fill you with dread?
 Are you finding it hard to develop your creative
skills?
 Definition of mind mapping
Sin of memory create difficulty for
businessmen:

DANIEL SCHACTER
 Sins of memory
Blocking:
 Forgetting a person’s first or last name

Misattribution :
 Transfer a memory from one mental category to
another
 False recall and false recognition
Suggestibility:
 How can people confuse personal recollection
with outside sources of information?
Bias:
 Consistency bias
 Change bias
 Stereotypical bias
Persistence:
 Remembering a fact or event
 Twelve principles make all the
difference:
 Selectivity
1. Select items
2. Certain concepts to desperately to remember
 Association
1. Link
2. For example
 Twelve principles make all the
difference
 Visualization:
1. Visualize items
2. Draw a picture
 Elaboration:
1. Carefully elaborate
2. Apply you skills
3. To ask why and how
 Twelve principles make all the
difference
 Concentration:
1. Mental faculties
2. Grow older
3. For example:
 Recitation:
1. Important principle
2. Say out loud
3. Repeat
4. For example
 Twelve principles make all the
difference
 Intention:
1. Possess intention
2. Subject
3. Sets goals and plans
 Big and little picture:
1. Tent to draw a picture
2. Memory maps
3. Concepts and organizational charts
4. For example
 Twelve principles make all the
difference
 Feed back:
1. Oral and written
2. For example: how did you know your name
3. Elusive items
4. Get feedback
5. Accountability
 Twelve principles make all the
difference
 Organization:
1. Witter down
2. Key step
 Time on task:
1. Spend necessary
2. Takes times
3. To devote hours
 Twelve principles make all the
difference
 Ongoing review:
1. Go back and study
2. Each week
3. Memory becomes solid
4. The time comes you will remember
 Business world
 In the business world career skills will depend
heavily on your memory
 Recalling important information at the right
time can help your career
 Successful business recognize their employees
refresh their body also
 Working on memory is vital for any job
 Forget to wash your uniform, your career may
be short-lived
 Role of memory in:
Ads and marking

 The primary goal of all advertising ,is to

remembered .No matter what other marking
goal you want to achieve, if your audience
doesn’t remember your presentation . It is a
wasted effort and lost opportunity.
 Marking clutter surrounds us in our daily lives
through T.V ,radio ,newspaper ,internet ,bill
boards and even your coffee cup!
 If any company is showing ads of its products
continuously or in better way then its directly
effect on customer memory and mind as well.
For example: Zong, Telenor ,Jazz ,….