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Project Consumer Bonding Towards Amul Milk Milk Products

Project Consumer Bonding Towards Amul Milk Milk Products

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Published by Manzuhonnur
consumer satification towards amul & amul products
consumer satification towards amul & amul products

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Published by: Manzuhonnur on Apr 09, 2010
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02/22/2013

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India

81

84.5

Brazil

75

77

Russia

34

33

Germany

27

27

France

24

24

Pakistan

21

22

USA

71

71

UK

14

14

Ukraine

15

14

Poland

12

12

New Zealand

11

12

Netherlands

11

11

Italy

10

10

Australia

9

10

R esearch and D evelopment in D airy I ndustry :

DEPARTMENT OF MANAGEMENT STUDIES, VFGC, TUMKUR
9

The Taste of India

The research and development need to the dairy industry to develop and
survives for long time with better status. The various institute and milk dairy
companies R&D results provide base for today’s industry growth and
development. The research and development of products of dairy, like yogurt
and cheese market research and company reports provides insights into product
and market trends, analysis opportunities, sales and marketing strategies will
help local milk unions to develop and spread world wide through obtaining this
knowledge. Specific on market share, segmentation, size and growth in the US
and global markets are also helps industry to expand its market worldwide even
small union also.
D evelopment of F ood P rocessing I ndustry :
The food processing industry sector in India is one of the largest in terms
of production, consumption, export and growth prospects. The government of
accorded it is a high priority, with a number of fiscal relieves and incentives, to
encourage commercialization and value addition to agriculture produce, for
minimizing harvest wastage, generating employment and export growth.
Food processing industry is providing backbone support to the milk
industry. The development food products by using milk can give good market
opportunities to produces milk.
P roducts and I ndustry S tatus:
Among the products manufactured by organized sector are Ghee, Butter,
Cheese, Ice-Creames, Milk powders, Melted milk food, Infant food, condensed
milk etc.. some milk products like Casein and Lactose are also being
manufactured lately. Therefore, there is good scope for manufacturing these
products locally.
Liberalization of the economy has led to a flood of new entrants, including
MNCs due to good prospects and abundant supply.

DEPARTMENT OF MANAGEMENT STUDIES, VFGC, TUMKUR
10

The Taste of India

I nvestment P otential in M ilk P roducts :
At the present rate of growth, India is expected to overtake the US in milk
production by the year 2010, when demand is expected to be over 125.69 ml.tn.
Being largely imported, manufacture of casein and lactose has good scope in the
country.

Exports of milk products have been decentralized and export in 2005-
2010 is estimated at 71.875 cr.

P roduction of Milk in I ndia:

The facts and figures here shown are calculated on the basis of percentage
increases pear year.

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