foursquare 的服務設計

TH Schee
2010.4.10 @ WhereCamp Taipei
Source: http://en.wikipedia.org/wiki/Four_square

Four Square
課題一：
如何把實境體驗變成遊戲？
Nike Plus
Nike Running
Nike Running 獎盃
Pac-Manhattan is a large-scale urban game that utilizes the New York City
grid to recreate the 1980's video game sensation Pac-Man.
social / online game
課題二：
如何透過軟體服務來改變人
們的生活習慣？
（並且讓他們更願意冒險）
dodgeball
Source: http://www.slideshare.net/momoams/dennis-crowley-foursquare
Source: http://www.slideshare.net/momoams/dennis-crowley-foursquare
Source: http://www.slideshare.net/momoams/dennis-crowley-foursquare
friend finder
social city guide
課題三：
服務讓人迷惘，所以軟體要
從情境知覺的角度來設計
gps locator
to do lists
geographic availability
city guide
game incentives & awards
design & usability
in-game competition
device support
real-life perks
friend management
Source: http://mashable.com/2009/12/25/foursquare-gowalla/
 API
課題四：
課題五：
店家有什麼好處？
 promotions
Source: http://www.slideshare.net/momoams/dennis-crowley-foursquare
analytics and crm
Source: http://www.slideshare.net/momoams/dennis-crowley-foursquare
brand page
sponsored badges
Source: http://www.slideshare.net/momoams/dennis-crowley-foursquare
 leader board
Source: http://www.slideshare.net/momoams/dennis-crowley-foursquare
advertising
謝謝