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Evan Purcell

AP Lang
22 January 2016

Cesar Chavez, in his article on the tenth anniversary of the assignation of Dr. Martin
Luther Jr. claimed that the most successful route to civil rights victory is nonviolence. Chavez
supports his claim by describing the detriments and strings attached that come with the use of
violence. His purpose is to explain his beliefs on nonviolent resistance in order to encourage
people to follow in the footsteps of Dr. King. His audience is mainly the group of people actively
fighting for civil rights and justice.
Chavez begins his article by noting how powerful nonviolence is. He connects the
success of Dr. Kings with his policy of nonviolent protest. This establishes ethos as the vast
majority of protesters know how powerful his movement was and look up on him. This justifies
his speech as Dr. King is a strong piece of anecdotal evidence that supports his claim. He
continues his speech by identifying a connection between God and nonviolence. The allusion to
Holy Scripture incites passionate response as many people deeply revere its beliefs. This
supports his goal as strong pathos gives people a reason to act.
Throughout the article, Chavez establishes a passionate tone that effectively speaks to the
reader. He repeatedly refers to his audience as we rather than you, and how he hopes to gain
support for our cause. This connects Chavez to his audience as it establishes common motives
and a shared goal. This connection is imperative to convincing his audience to remain nonviolent
as its emotional appeal creates a person to rally around and support. It also establishes ethos by
showing that both Chavez and his audience want the same thing. Chavezs establishes himself as

a staunch advocate for the civil rights movement, while maintaining that the only valid path to
justice is nonviolence.
Cesar Chavez effectively communicates the need for nonviolent action. Alluding to God,
a higher power, by explaining that Gods words condemn the use of violence and establishing a
passionate tone that contributed both emotional appeal and credibility, Chavez made a clear and
convincing argument for applying the nonviolent methods used by Dr. King. These rhetorical
devices resonated throughout the article and showed just how passionate Chavez truly was about
the civil rights movement and specifically, nonviolence.