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SARAH MOOIWEER

sarahmooiweer@gmail.com
linkedin.com/in/sarahmooiweer

(978) 290-2739
sarahmooiweer.weebly.com

WORK EXPERIENCE
PITTSBURGH DOWNTOWN COMMUNITY DEVELOPMENT CORPORATION
Pittsburgh, PA
Marketing Director
Fall 2015-Present
Edit website content on WordPress, schedule and post social updates and paid promotions
Rotate and manage weekly digital newsletter ads through Constant Contact software
Coordinate events with local businesses and talent, delegate responsibilities to two event planning interns
Streamline the collection and organization of all membership, sponsorship, and merchandise purchases
Design new logos, posters, and ads for print and digital use
Marketing Intern
Spring 2015
Organized and designed internal creative using Adobe Creative Suite
Worked with sponsors to develop their brands through ads for PDCDC press materials
ARNOLD WORLDWIDE
Boston, MA
Account Management Intern
Summer 2015
Participated in digital strategy brainstorms for the Santander Bank website redesign
Tracked competitive campaigns to compile reports for client and internal viewing
Developed a CenturyLink brand campaign with five agency interns using primary research, creative
executions, media plans, and a hypothetical budget of five million dollars
Pitched the intern project to over 75 agency employees
Managed and organized over 500 digital assets for the Center for Disease Control
MIND OVER MEDIA
Digital Marketing Intern
Participated in enterprise website redesign and rebranding for higher education institutions
Developed benchmark research on current web design trends
Proposed, presented and wrote content for an original website and mobile app

Pittsburgh, PA
Summer 2014

UNIVERSITY OF PITTSBURGH, PANTHER CENTRAL


Pittsburgh, PA
Marketing Intern
Spring 2014
Wrote strategic marketing plan and designed logos, flyers, business cards, and start-up materials for the new
campus-affiliated Sodexo bakery
Presented the deliverable to the Sodexo district management board
EDUCATION
UNIVERSITY OF PITTSBURGH, 3.84 GPA
College of Business Administration, BSBA
Marketing Major
Dietrich School of Arts and Sciences, BA
History of Art and Architecture Major, Museum Studies Minor
Study Abroad: Pitt in London, Spring 2013

Pittsburgh, PA


Graduating May 2016

RELEVANT EXPERIENCE & SKILLS


FOX SPORTS UNIVERSITY
Pittsburgh, PA
Selected Campaign Leader
Fall 2015
Collaborated with a group of 7 students to create a marketing campaign for the 2016 U.S. Golf Open
Presented the primary research, social, digital, OOH, and OAP initiatives to a panel of representatives from
the United States Golf Association and Fox Sports to be implemented nationally in the Spring of 2016
thePITCH: Pittsburgh Advertising Federations Educational Competition
Pittsburgh, PA
Selected Participant
Fall 2015
Developed initiatives for a local non-profit to increase awareness and donations with a $500 budget
Created new graphics, social media strategies, and OOH within one business day
Pitched the ideas with a team of 9 students to client and local ad agency
SKILLS
Illustrator, Photoshop, InDesign, Keynote, WordPress, basic HTML and CSS coding, Hootsuite, Google
Drive, Outlook, Constant Contact, Instagram/Pinterest for businesses, Facebook/Twitter paid promotion