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Understand advanced produc@on methods for digital graphics


ExplorNet's Centers for
Quality Teaching and Learning

Advanced Layout Terms


Visual Hierarchy
l

using design techniques to carry the viewers eye from one


component to the next; helps the audience process informa@on
in design and what is most important.

Alignment
l

arranging design components in an organized and visually


appealing manner

White Space
l

the absence of text or graphics in a design; visual breathing


room for the eye; helps avoid over-crowding and creates natural
ow

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Advanced Layout Terms


Feathering/Blending
l

smoothing or blurring the edges of an image to help transi@on


into the background or into another image.

Master Page
l

a pre-determined layout that is set up beforehand and can be


applied to any page in a document

Facing Pages
l

pages in a document that appear on opposite sides of a book or


magazine

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Advanced Layout Terms


Gu]er
l

the space between columns of text or the space between the


facing pages of a document that is designated for the binding

Margin
l

the blank space around text, a graphic, or another component in


the layout

Placeholder Text
l

randomly generated words used to ll a dened space of a


layout to give an impression of how the overall design will t
together

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Advanced Layout Terms


Text Wrapping
l

a feature that con@nues a line of text on a new line when the


previous line reaches a specied length; helps create an
organized and easy to follow layout

ExplorNets Centers for Quality Teaching and Learning

Advanced Color Terms


Color Prole
l

a pre-determined subset of specic colors assigned to an image;


preset for devices like scanners, digital cameras, monitors, and
printers so that the color of an image remains true from source
to des@na@on

Color Gamut
l

the range of colors that is dened by the color prole; when


working within a given color prole, color choices are selected
from the gamut


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Advanced Color Terms


Dithering
l

if a par@cular output device (monitor, web page, etc.) cannot


display colors within the assigned color prole, a process called
dithering peppers in pixels of similar colors to replace the colors
that cannot be displayed

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Advanced Text Edi@ng Terms


Typography
l

the design and use of fonts and typefaces as a means of visual


communica@on in a design

Font Families
l

collec@on of fonts that fall within a group or subset that are


visually similar, but with minor varia@ons (ex. Arial,
Courier,Times, etc.)

Readability
l

a characteris@c of fonts that make them easy to iden@fy and


read; all fonts in a graphic design should be legible unless
desired eect is otherwise

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Advanced Text Edi@ng Terms


Serif
l

a slight projec@on nishing o a stroke of a le]er

Leading
l

the amount of ver@cal space between lines in a paragraph

Tracking
l

the amount of horizontal space between characters within a


word or sentence

Kerning
l

the amount of horizontal space between individual characters

ExplorNets Centers for Quality Teaching and Learning

Advanced Photo Manipula@on Terms


Destruc@ve vs. Non-Destruc@ve Edi@ng
l

destruc@ve edi@ng changes the original photo in a way that


cannot be reversed aker saving and closing; non-destruc@ve
edi@ng makes changes to the original photo that can always be
reversed

Color Correc@on
l

adjus@ng the color values of a photo to make them appear more


realis@c or to achieve the desired eect

Retouching
l

removing unwanted elements and/or blemishes from a photo to


enhance the visual quality

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Advanced Photo Manipula@on Terms


Adjus@ng Levels
l

changing highlights, shadows, and mid-tones of a photo

Exposure
l

the amount of light in a photo; under-exposed is not enough


light, while over-exposed is too much light

Sharpness
l

the property of a photo that describes the clarity of detail

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Advanced Photo Manipula@on Terms


Contrast
l

the amount of separa@on between the darkest areas of a photo


and the brightest areas; adding contrast causes a photo to look
more dened

Smart Object
l

conver@ng a photo or graphic to a smart object allows it to be


scaled, rotated, or warped without losing the original quality

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