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招財進寶#bc1_team_project#2

招財進寶#bc1_team_project#2

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Published by Wang Tiantian
HOU PENGPENG후봉봉
WANG TIANTIAN왕천천
ZHANG SHUANG장상
YANG RANRAN양란란
HOU PENGPENG후봉봉
WANG TIANTIAN왕천천
ZHANG SHUANG장상
YANG RANRAN양란란

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Published by: Wang Tiantian on Apr 12, 2010
Copyright:Attribution Non-commercial

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04/18/2010

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BUSCOM1.

0/S10/TEAM_PROJECT_TASK_SHEET/Project#2
TEAM NAME: 招財進寶 招財進寶(ZHAOCAIJINBAO) PROJECT NAME: #3 Branding & Advertising TASK DESCRIPTION: Decide the product brand, the Branding Strategy and Advertising Strategy. CLASS NAME: ALPHA DATE SUMITTED: 2010.4.12.

TEAM MEMBER’S NAME:HOU PENGPENG(yƒƒ yƒƒ TASK DESCRIPTION:

)

Decide the product brand, the Branding Strategy and Advertising Strategy.

TEAM MEMBER’S NAME: WANG TIANTIAN(¶Q¶Q ) ¶Q¶Q TASK DESCRIPTION: Design the “Poster” advertising for our brand.

TEAM MEMBER’S NAME: ZHANG SHUANG(–Z“v –Z“v ) TASK DESCRIPTION: Design the product logo for our product.

TEAM MEMBER’S NAME: YANG RANRAN(flF¡5¡5 flF¡5¡5) flF¡5¡5
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BUSCOM1.0/S10/TEAM_PROJECT#2_Branding&Advertising PRODUCT BRANDING Company Name: 招財進寶.ltd

Product: Flying Toy(simple electric airplane model) Brand Name: 小寶(XIAO BAO)

Tag-Line: Touch the sky

Product Logo:

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BRANDING STRATEGY

What “Branding Strategy” will you carry out? We will carry out the Family Branding Strategy.

Explain why? Choose the family branding strategy we can rapidly build market awareness and acceptance among buyers. By the success of the first product, we can promote our other products quickly.

Explain how? First, we will create the first product 小寶No.1. Second, we will establish our brand and input market. Third, through the advertising and our product we make the brand ‘小寶’ known to the market widely with the cheap, funny, high-quality image. And then through the market response of 小寶No.1 we will improve the product or based on the demand of the market we will create some new product. These products we will call them 小寶 series.(小寶No.2, No.3 or any others)

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ADVERTISING STRATEGY: Decide on three advertising methods your company will implement as your advertising strategy. Complete each of the following boxes. Method#1: INTERNET ADVERTISING Reason for choosing this method: This method can provide the various formats and we can choose from various sizes and placement for our advertising. By using this method we can meet the wide and deep market for the Low-Distri bution cost. And we can track user response to the advertiser’s message. Target Audience: The people who are interested in flying toy Delivery: The world wide web

Method#1:SIGNAGE & BILLAOARD ADVERTISING Reason for choosing this method: By using the high-impact of this method we can increase visibility for our product. And we can choose from various sizes and place ment for our advertising. Target Audience: The people who are interested in flying toy in local market Delivery: Billboard, “Mobiles”, and Frames

Method#1: PRINT PUBLICATION ADVERTISING Reason for choosing this method: This method can target plane model interest areas. We can increase the awareness of our product by using "Touch & Scent". For example, we can make some presents of our product with magazines such as small scale plane assemble model, mobile phone chain of our plane product. Target Audience: The people who are interested in flying toy Delivery: Magazine
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ADVERTISING SAMPLE: Design a “Poster” advertising for your brand product using software or internet “cut” & “paste” technique:

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