AAF Survey On Dodd-Frank

DODD-FRANK
SURVEY
January 18-20, 2016
M ETHODOLOGY
The following survey was conducted by
OnMessage Inc. in 30 congressional districts.
Telephone interviews were conducted on
January 18-20, 2016. This survey consists of
1200 likely voters and was stratified to reflect
historic voter trends. The margin of error for this
survey is +/-2.82%.
M ETHODOLOGY
The survey was separated into the following three
groupings to gain an understanding of the views of
different parts of the population.
Competitive
Conservative Advantage
Conservative Stronghold
CA-10
CA-21
CO-6
IL-12
MN-2
NH-1
NV-3
NY-21
NY-24
VA-2
CA-25
CA-39
FL-15
IA-4
IN-2
KY-6
MT-AL
NY-23
PA-3
TX-23
AL-1
AR-2
CA-4
CO-5
FL-11
GA-5
IL-15
OK-4
PA-9
TX-17
4
Very Fav
Somewhat Fav
Somewhat Unfav
Very Unfav
I M AG E T E S T S
REPUBLICANS
IN
CONGRESS
No Opinion
Never Heard Of
Net: -19
34
9
25
25
28
12
1
53
COMPETITIVE
NET: -17
35
8
27
23
29
52
CONSERVATIVE ADVANTAGE
NET: -23
35
32
12
1
9
23
27
28
55
CONSERVATIVE STRONGHOLD
NET: -17
11
2
10
25
27
25
52
13
5
Very Fav
Somewhat Fav
Somewhat Unfav
Very Unfav
I M AG E T E S T S
D E M O C R AT S
IN
C ONGRESS
No Opinion
Never Heard Of
Net: -31
29
8
21
25
35
11
1
60
COMPETITIVE
NET: -26
NET: -26
31
31
8
23
24
33
7
24
26
31
57
12
1
57
NET: -40
25
10
2
8
17
24
41
65
10
Regulation
Series
B I G B A N K S V S . B I G G OV E R N M E N T
Which of the following do you think has had more of a negative impact on
your personal financial situation over the last decade big government or big
Wall Street Banks .
+14 Big Government
over Big Banks
47
Big Government
40
33
Big Banks
50
36
COMPETITIVE
21
37
DK/Refuse
50
26
M I S G U I D E D P O L I C Y V S . L AC K O F R E G U L AT I O N
Thinking about the financial crisis of 2008, please tell me which of the
following comes closest to your opinion.
Some people say that the financial crisis was caused
by misguided federal policies which encouraged
banks to offer home loans to people who could not
afford to pay them back.
Others say that the financial crisis was caused by a

lack of regulation over the financial industry and that
Wall Street bankers took advantage of the system by
offering risky loans for their own personal profit.
48
35
12
Misguided
Federal Policy
Lack of
Regulation
COMPETITIVE
Neither
DK/Refused
54
48
33
Both
31
40
41
CAUSE OF FINANCIAL CRISIS

Thinking again about financial crisis of 2008, please tell me which of the
following was the greatest cause of the crisis
Government regulations that forced
banks to make millions of risky home
loans.
Greedy Wall Street executives who

gambled on the housing market bubble,
endangering the financial system.
Whos to blame? Wall

Street greed trumps
misguided federal
policies by 15 points,
but hang on.
45
30
10
10
Government
Regulations
Greedy
Executives
Natural Economic All of the Above

Cycles
48
48
33
33
30
7
COMPETITIVE
Natural economic cycles that all but

guaranteed that a recession would
occur.
13
DK/Refused
41
10
GOP STRONGHOLD
9
10
M ISGUIDED P OLICY
Please tell me if you agree or disagree with the following statement.
Although the Obama Administration claims that lack of regulation caused the
financial crisis of 2008, the real cause was misguided federal policy that
encourage banks to offer loans to people who could not pay them back,
leading to a nationwide real estate crash.
65
30
35
Agree
Somewhat
Strongly
26
12
14
Disagree
DK/Refused
68
66
61
Agree
29
COMPETITIVE
28
23
GOP STRONGHOLD
Disagree
Dodd-Frank
12
Very Fav
Somewhat Fav
Somewhat Unfav
Very Unfav
I M AG E T E S T S
T HE D ODD- F RANK WALL S TREET
REFORM ACT
Net: -10
16
No Opinion
Never Heard Of
59% have no idea

what were talking
about.
27
32
6
10
10
16
26
COMPETITIVE
NET: -9
16
6
10
8
17
25
NET: -6
18
29
30
7
11
12
12
24
26
32
NET: -14
14
5
9
10
18
28
26
33
13
I M AG E T E S T S
T HE D ODD- F RANK WALL S TREET
REFORM ACT
Ideology
Favorable
Unfavorable
33
21
13
Liberal
38
17
Moderate
Conservative
Age/Gender/Race
17 24
55 & Under
15
27
Over 55
19
32
Male
13 20
15
27
18 24
23 19
Female
White
Hispanic
Af.
American
14
FA M I L I A R I T Y W I T H D O D D - F R A N K
How familiar would you say you are with the Dodd-Frank Wall Street Reform
Act? Would you say you are
63
36
20
5
31
43
Somewhat
Very
1
Familiar
Unfamiliar
62
64
37
COMPETITIVE
35
DK/Refuse
62
37
Familiar
Unfamiliar
15
D O D D - F R A N K F AVO R / O P P O S E
As you may know, in 2010 President Obama signed the Dodd-Frank Wall
Street Reform Act into law with the goal of increasing federal regulation over
the financial industry following the financial crisis of 2008. Based on
everything you have heard, do you favor or oppose the Dodd-Frank Wall
Street Reform Act?
The default position is a dead heat with a slight intensity advantage.
39
Somewhat
37
39
24
17
13
22
25
Favor
Oppose
DK/Refused
38
COMPETITIVE
41
Strongly
37
31
40
Favor
Oppose
16
D O D D - F R A N K F AVO R / O P P O S E
Starts 26 points net favorable
among Independents.
Ideology
73
60
49
23
13
Liberal
Favor
Oppose
15
Moderate
Conservative
Age/Gender/Race
39 37
36 39
38 45
55 & Under
Over 55
Male
36 32
35 40
42 41
Female
White
Hispanic
51
22
Af.
American
17
EFFECT OF D ODD-FRANK
Based on everything you have heard, would you say that the Dodd-Frank
Wall Street Reforms helped, harmed, or made no difference to the stability of
our financial industry?
26
25
Somewhat
Strongly
12
20
27
22
14
5
Helped
Harmed
No Difference DK/Refused
Helped
26
27
27
COMPETITIVE
26
22
31
23
28
Harmed
25
No Difference
Dodd-Frank
Push Series
19
D ODD-FRANK PUSH SERIES

COMPETITIVE
Less Likely
More Likely
NET
The Dodd-Frank Act was aimed at big banks, but its crippling legal
and administrative costs have caused many small banks to close or
reduce lending which has harmed local economies and made it
increasingly difficult for small businesses and entrepreneurs to thrive.
67
42
25 86
14
-53
Dodd Frank created a new type of bailout fund for big banks called
Orderly Liquidation Authority. Instead of requiring big banks to go
through the same bankruptcy shutdown procedures as all other
companies in America, banks are allowed an exception to the rules
through OLA.
65
46
19 76
13
-52
Before the Dodd-Frank Act, over 75% of banks offered free

checking. However after the Dodd-Frank regulations took affect
only 39% now offer free checking.
64
44
20 75
12
-52
Many experts say that the Dodd-Frank Act was aimed at Wall Street
but hit Main Street.
65
43
22 9 7
16
-49
62
38
24 86
14
-48
Most traditional banks are not willing to make small dollar loans. This
leaves many working families with no option to cover unexpected short
term expenses except for the lifeline of taking out a short term loan.
100 80
Much Less Likely
60
Somewhat Less Likely
40
20
20
40
Somewhat More Likely
60
80 100
Much More Likely
20

C O N S E R VAT I V E A D VA N TA G E
Less Likely
More Likely
NET
Before the Dodd-Frank Act, over 75% of banks offered free checking.
However after the Dodd-Frank regulations took affect only 39% now
offer free checking.
65
41
24 117
Orderly Liquidation Authority . Instead of requiring big banks to go
through the same bankruptcy shutdown procedures as all other
through OLA.
63
39
24 1210
22
-41
63
36
27 1111
22
-41
Dodd-Frank was supposed to shrink banks that were deemed too big
to fail but by driving out smaller banks, the reality is it made big Wall
Street banks even bigger.
18
-47
The Dodd-Frank Act does not end bailouts for too-big-to-fail banks. In
fact, it makes those bailouts a requirement of federal law.
59
35 24 148
22
-37
Many experts say that the Dodd-Frank Act was aimed at Wall Street but
hit Main Street.
59
32 27 1111
22
-37
100 80
Much Less Likely
60
40
20
20
40
60
80 100
Much More Likely
21

C O N S E R VAT I V E S T R O N G H O L D
Less Likely
Before the Dodd-Frank Act, over 75% of banks offered free checking.
However after the Dodd-Frank regulations took affect only 39% now
offer free checking.
65
44
21 9 7
16
-49
62
45
17107
17
-45
Dodd-Frank was supposed to shrink banks that were deemed too big
to fail but by driving out smaller banks, the reality is it made big Wall
Street banks even bigger.
62
44
18118
19
-43
Orderly Liquidation Authority (OLA). Instead of requiring big banks to
go through the same bankruptcy shutdown procedures as all other
through OLA.
60
43
17 116
18
-43
The Dodd-Frank Act did nothing to reform government backed

mortgage giants Fannie Mae and Freddie Mac, which many experts say
were the root cause of the Financial Crisis of 2008.
61
43
18119
20
-41
The Dodd-Frank Act does not end bailouts for too-big-to-fail banks.
In fact, it makes those bailouts a requirement of federal law.
More Likely
NET
Appeals mostly to conservatives.
100 80
Much Less Likely
60
40
20
20
40
60
80 100
Much More Likely
22
D ODD-FRANK POST PUSH

Now knowing this, do you favor or oppose the Dodd-Frank Wall
Street Reform Act?
Killing Small Banks

Special Rules for Big Banks
Punishing Consumers
Too big to fail (cons)
Collapses support of Dodd-Frank
65
Somewhat
23
Strongly
22
16
6
Favor
42
13
Oppose
DK/Refused
69
63
62
Favor
23
COMPETITIVE
26
Oppose
18
23
W H O M OV E D ?
DODD-FRANK PUSH SERIES
COMPETITIVE
+24 OPPOSE
62
39 38
Pre-Push
23
Post-Push
+26 OPPOSE
+29 OPPOSE
69
63
41 37
Pre-Push
26
31 40
Post-Push
Pre-Push
MODERATE
+35 OPPOSE
LIBERAL
+23 OPPOSE
18
Post-Push
CONSERVATIVE
+23 OPPOSE
83
73
47
36
13
Pre-Push
Post-Push
60
58
49
23
Pre-Push
30
Post-Push
15
Pre-Push
7
Post-Push
DODD-FRANK
SURVEY
January 18-20, 2016

AAF Survey On Dodd-Frank

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DODD-FRANK

January 18-20, 2016

Others say that the financial crisis was caused by a

CAUSE OF FINANCIAL CRISIS

Greedy Wall Street executives who

Whos to blame? Wall

Natural Economic All of the Above

Natural economic cycles that all but

59% have no idea

D ODD-FRANK PUSH SERIES

Before the Dodd-Frank Act, over 75% of banks offered free

Much Less Likely

Somewhat Less Likely

Somewhat More Likely

Much More Likely

D ODD-FRANK PUSH SERIES

Much Less Likely

Somewhat Less Likely

Somewhat More Likely

Much More Likely

D ODD-FRANK PUSH SERIES

The Dodd-Frank Act did nothing to reform government backed

Appeals mostly to conservatives.

Much Less Likely

Somewhat Less Likely

Somewhat More Likely

Much More Likely

D ODD-FRANK POST PUSH

Killing Small Banks

January 18-20, 2016

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