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Bc1 Team Project#2 Silvia

Bc1 Team Project#2 Silvia

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Published by: thwls261 on Apr 13, 2010
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BUSCOM1.

0/S10/TEAM_PROJECT_TASK_SHEET/Project#2

TEAM NAME: silvia CLASS NAME: business communication PROJECT NAME: #3 Branding & Advertising DATE SUMITTED: 2010.04.13

TASK DESCRIPTION: -Written Branding strategy.

TEAM MEMBER’S NAME: Ga-Hee, Lee

TASK DESCRIPTION: -Written advertising strategy.

TEAM MEMBER’S NAME: Yeo-Jin, Jang

TASK DESCRIPTION: -makes a product logo and advertising poster.

TEAM MEMBER’S NAME: So-Jin, Yoon

BUSCOM1.0/S10/TEAM_PROJECT#2_Branding&Advertising
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PRODUCT BRANDING Company Name: Kindle★ Product: A hot-air balloon Brand Name:A Filament Tag-Line: Our company has a toy that kids can make a play with parents. So, give happiness and joy.

Product Logo:

BRANDING STRATEGY
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What “Branding Strategy” will you carry out? -Individual product Branding

Explain why? -Because we want to have good Image from start. we don’t want that the market has already established certain Image

Explain how?

-We promote our company's products will be announced through a television or radio.

ADVERTISING STRATEGY: Decide on three advertising methods your
company will implement as your advertising strategy. Complete each of the following boxes.
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Method#1: Television Advertising Reason for choosing this method: -Television advertising is the most popular. It has an impact to people. Also the children have easy access to Television advertisings. Target Audience: -Parents and Children. Delivery -TELEVISION

Method#1: Brochures and Catalogs (EX.To give Brochures and Catalogs with candy to children. ) Reason for choosing this method: -This method is most effective when it is designed in a way that makes It appear to be special to the customer. -A low cost, a highly effective. Target Audience: -Children. Delivery: -DIRECT MAIL

Method#1: Poster (in subway, bus, billboard, playground etc.) Reason for choosing this method: -This method can attract people’s attention Target Audience: -Adults(parents, teacher etc.) and children. Delivery: -SIGNAGE & BILLBOARD

ADVERTISING SAMPLE: Design a “Poster” advertising for your brand
product using software or internet “cut” & “paste” technique:

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