You are on page 1of 50

m   


Starting a Business͙

Ô ý  
B 


Ô ž     
B 

 m 
Ô ?   m  
Ô ?   
idyma͛s Ownership
   ý 

B à  ! "#à#
$%&
B '('m!)
$%&
B " * +,ž " m 
$%&
B -. ? 'm
$%&
idyma͛s Mission

Ô  
    (    
        ( 

       /  
 0   

   
     
idyma͛s Vision

Ô      1 ((  


 (    2    

  ( 
idyma͛s Value

Ô (        


 
1
       
   (  (  
 

 ((  ý (
m

 3
4 ' 

ž  
5  

idyma͛s Quality Policies

Ô      6
       
Ô               
   
Ô            

           
         6
   
Ô     ((   (       

    
  6
  
Ô<nique designs and construction methods.

ÔStrong relationships with suppliers and loyal customers.

ÔThe flexibility to provide custom pieces.

ÔA comprehensive distribution network from a robust


website and a network of jewelery.

ÔIt is at the city center. Its position is better than competitors͛.


ÔA large portion of the target market that is unaware of idyma Jewelery's products.

ÔLimited time and budget to market the company to the segmented target population.

ÔThe struggle to constantly create new designs.

ÔThe possible inability to meet demand due to the small size of the company.
Ô A growing market that, to a large degree, is unaware of idyma Jewelery.
Ô The injection of fresh, creative designs in a somewhat stagnant industry.
Ô A decrease of availability of raw materials due to demand from
other industries.
Ô Artistic copycats that enter the market.
Ô A slowdown of the economy that will have a reduction on
individual's discretionary income.
idyma Jewelery is providing its customers with innovative,
creative, handmade jewelry. It will provide the following benefits to
their customers:

Ô Selection
Ô Accessibility
Ô Customer service
Ô Competitive pricing
emographics
Ô Male and female.
Ô Ages 21- .
Ô Have attended some or all of a 4-year degree program at a
university.
Ô Middle of the road liberal politically.
Behavior Factors
Ô Enjoy spending their discretionary income on art or jewelry.
Ô Have liberal political views.
Ô Live a progressive lifestyle.
idyma Jewelery will be focusing on
two distinct groups of customers:
the end consumer,
and retailers.
(Galleries to be used as a distribution channel)
AVERTISEMENT

Ô     
(     
    

   74  8 

1ý    1
à  8 

Ô     

Ô   (     9

²²² ² 

Ô  (  (  (   . 9
M 

²     
 
    
 ² 
! "²
# $ 
Ô ,  (  (      
   :%
Ô    
  ( (   
            9
M %&   
 '  
 ! ((()
 '*)
Ô         
 (   
Visual Merchandising
PROMOTION

Ô esktop clocks : Ô esktop equipment:


Ô Calendar variations: Ô Keychains:
Ô Pens: Ô Summery products:
Sales Promotion

Ô V  


  
²
*
M             
      $;&
     
$   (    
   
    ( 
ORGANIZATION STR<CT<RE
Ô µ    '+  9
M '('<
$ -. ?. 
: " * +=
= =.
> à <
 
Ô ô

       


       
?'
'<@
Y 

M , A B
3  
?
$ ,           9
   1 
     
: ' 
 
      
 
  
ô  

M      1   


  
   1    
     
$   2       
:   (   (        
      1 (    

> ý           
  (           ( 
             

  (           
1
    (        
Suppliers
Regold

iva jewelery

Gulaylar Gold

Antas

Favori

Goldaş

ZEN
Aytimur Kuyumculuk

Competitors Atilla Kuyumculuk

Balat Jewellery

enizkızı Gümüş

idim Kuyumculuk
Apollon Kuyumculuk
olphin Silver
Arı Kuyumculuk
ülgerler Kuyumculuk
Ar-Me Kuyumculuk
Ertuğ Silver
Arzum Kuyumculuk
Gold Sand Kuyumculuk
Atabey Jewellery
Mege Jewellery Center
Ata Sarraf
Öz Aydınlar Kuyumculuk
Aydın Kuyumculuk
Safir Kuyumculuk
Turquise Jewellery
Sinbad Jewellery
GOL SECTOR In The World
Ô î   

Ô ,&%$

Ô     9
Ô , ý  &M%1
Ô C&M$1
Ô '  &MM
Ô ý &$

Ô  ý  &


Gold Sector In T<RKEY

Ô ý
#ž'"9
400 ton GOL,
300 ton SILVER
 j00000 people works
 j0000 retail shops
 1j technologic big firms
 Price of sector 12j0billion$
B  
B$;;îM$  :1  D
B Export
B 111 ton 2,2 billion $
B,  ž  2à   ž  
FINANCIAL O<TLOOK
ž     (  
Ô      3 
Ô        
Ô C   
       
  (   
Ô        
Capital structure and Partnerships
Ô à <
 
E%;;;m2 $%& 
Ô " * +=
= =.
E%;;;m$%& 
Ô -. ?. 
E%;;;m$%& 
Ô '('<
E%;;;m$%& 
Financial Analysis of the Investment
V   
V

    V