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BUSCOM1.

0/S10/TEAM_PROJECT_TASK_SHEET/Project#2

TEAM NAME: CLASS NAME:


PROJECT NAME: #3 Branding & Advertising DATE SUMITTED:

TASK DESCRIPTION:
-production
-design
-public relations

TEAM MEMBER’S NAME:Park Ji Won

TASK DESCRIPTION:
-production
-design
-public relations

TEAM MEMBER’S NAME:Park Jeong Min

TASK DESCRIPTION:
-production
-design
-public relations

TEAM MEMBER’S NAME:Park Si Na

TASK DESCRIPTION:
-production
-design
-public relations

TEAM MEMBER’S NAME:Park Hye Min

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BUSCOM1.0/S10/TEAM_PROJECT#2_Branding&Advertising

PRODUCT BRANDING
Company Name:Progressive Green

Product: 1) Water Rocket


2) Hot Air-Balloon
3) Electronic insects
Brand Name: G-Ro,G-Air,G-Insec

Tag-Line:
Do progressively and Creatively

Product Logo:

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BRANDING STRATEGY
What “Branding Strategy” will you carry out?
Keep the parent company. But strengthen to Electronic insects.

Explain why?
As reducing the our Electronic insects, improve our company’s credit.
First, spread out our company’s name, so many customers recognize
our company efficient. And then, as our company’s quality rising, we will
sell the other products.

Explain how?
1. Our company will improve our company's image through social
service.
2. Our company will extend the term of guarantee.
3.

ADVERTISING STRATEGY: Decide on three advertising methods your


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company will implement as your advertising strategy. Complete each of the
following boxes.
Method#1:Poster
Reason for choosing this method:
Easily contact with children.
We can easily post everywhere.
Low expenditure.

Target Audience: Children and their parents.

Delivery:Paper

Method#1:TV advertising
Reason for choosing this method:
TV is the most popular media that children contacted with every day.
Attacting the children’s concentrate when the animation televising time.

Target Audience: Children and their parents.

Delivery: TV

Method#1: Experintial Marketing


Reason for choosing this method:
In advance, customers use the product. When the satisfied that
products th

Target Audience: Children and their parents.

Delivery:

ADVERTISING SAMPLE: Design a “Poster” advertising for your brand


product using software or internet “cut” & “paste” technique:
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