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Presenter: HARDIK GULATI

SONY’S STORY
It was in 1946 that Masaru Ibuka and Akio Morita together with
a small team of passionate and committed group of employees
started to build “Tokyo Tsushin Kenkyujo” (Totsuko), or “Tokyo
Telecommunications Research Institute” into the billion dollar
global conglomerate that it is today. The main objective of the
company was to design and create innovative products which
would benefit the people.
Founders

From early attempts at creating products like the rice-cooker to


the later success of creating Japan’s first magnetic recorder, the
innovative company went on to create other hit products which
won the company widespread recognition and international
acclaim as a truly global company known for its quality and
innovative products.
PRODUCT MILESTONES
1. Japan’s first transistor radio (1955)

2. Trinitron colour television (1968)

3. Walkman personal stereo (1979)

4. Handy cam video camera (1989)

5. PlayStation (1994),

6. Blu-ray Disc recorder (2003)

7. PlayStation 3 (2006).
SONY IN INDIA

One of the most recognized brand names in the world today, Sony Corporation, Japan, established its
India operations in November 1994, focusing on the sales and marketing of Sony products in the
country. In a span of 14 years Sony India has became the country’s foremost consumer electronics
brand.

With brands names such as BRAVIA, X plod, Sony hi-fi, Handy cam, Cyber-shot‚ WEGA, VAIO,
Walkman, Memory stick‚ PlayStation and AIWA, Sony has established it self as a value leader across
its various product categories of Audio/Visual Entertainment products, Information and
Communications‚ Recording Media, Business and Professional products.

In India, Sony has its footprint across all major towns and cities through a distribution network
comprising of over 7000 channel partners, 215 Sony World and Sony Exclusive outlets and 21 direct
branch locations. Manned by customer friendly and informed sales persons, Sony’s exclusive stores
‘ S o n y Wo r l d ’ a r e f a s t b e c o m i n g t h e m o s t v i s i b l e f a c e o f t h e c o m p a n y i n I n d i a .
CONSUMER PRODUCTS
 Portable Audio
 Television & Projector

 Home Video  Game

 Home Audio
 Mobile Phone

 Home Theatre System


 In-Car Entertainment

 Digital Photography

 Storage & Recording Media


 Digital SLR

 Battery & Charger


 Video Camera

 Computer & Peripherals  Accessories


COMPETITORS

A common threat facing any company in sales is competition.

 Sony’s Vaio is its newest innovation in notebook computers. The various models range in
price from $845 - $2300. However, Dell has a great reputation when it comes to laptops
similar to the Vaio and has a broader range of notebooks to choose from. Additionally, the
cost of a Dell notebook computer seems to have a lower price tag than many of Sony’s
Vaio models.

 Sony’s top competitors in the gaming industry are Nintendo and Microsoft. The PlayStation
3 sales have fallen behind recently. In 2007, 82,000 PS3s have sold and 360,000 Nintendo
Wiis.

 In the LCD television market, Sony excels but still faces some strong competition,
including Samsung, Sharp, Panasonic and more. Many of these same brands appear in the
DVD player market that Sony has to compete with.
CORPORATE SOCIAL RESPONSIBILITY

ENVIRNOMENT
ENVIRONMETALLY CONSCIOUS PRODUCT & SERVICES BY SONY
Sony cares for the environment and therefore develops products and
services that are environment friendly. Sony uses the "eco info"
mark to accurately indicate the environment conscious aspect of
products.

FREE POLLUTION CHECK CAMP

Sony organised free Pollution Check Camp to minimise impact


of environment at National Highway as a pollution prevention
method to minimize impact on our environment .
THANK YOU