North Central Texas Community College Pine Technical College Central Lakes College
Agenda
Objective
Purpose
Target Audience
Strategies
Tactics
Budget
Measurement
Objective
Objective: To clearly communicate how to spend grant funds and what
specific progress is underway. A variety of communication tools and resources will be used for effective community outreach.
Purpose
Purpose: To inform potential students, displaced workers and
residents, especially those impacted by foreign trade, of the more than $18.3 million available for education and training under the rural tech grant.
To inform potential employers, workforce centers, philanthropic
organizations, community partners and media about the grant.
Target Audience
PRIMARY: Potential students, displaced workers and residents living
within the grants coverage area
SECONDARY: Employers (regional, national and international
employers wanting to relocate within the grants area of impact), workforce centers, philanthropic organizations, community partners and media
Strategies
Media Channels: Heavy impact on the laid off worker and potential students
Education: Adult and student services related to workforce and training
opportunities
Public and Community Events: Job and resource fairs, career
workshops, public and community gatherings, public library and more
Employer recruiting - Potential employers looking for training or to hire
employees
Strategies Talent Portfolios - Connecting employers with prospective employees
Brochure or handouts used to promote graduates to prospective
employers by local college, workforce or economic development agencies
Includes training, skills and summary of graduates
Can be used at trade shows, mailings and more
Talent Portfolio - Employer Recruitment
Design by Jannet Walsh
US Department of Labor funded cyber training
Talent Porfolio
The Rural Information Technology Alliance
Talent Portfolio Employer Recruitment
Tactics
Media Channels/Outlets: The media will help inform about the training and education opportunities available to displaced workers, residents, potential employers, workforce system, philanthropic organizations and other community partners.
Tactics
Traditional Outlets: Print (local and regional press), TV, Radio through aggressive public relations
New Outlets: Internet, blogs, blog communities attached to local
newspapers and websites, newsletters, social media and more
Education: Scholarships and grants for qualified students through
rural tech grant
Training: Career launch and professional workshops, rural tech expos,
job fairs and local college campus technology information events
Website Information
Accountability: Provide information that allows citizens to evaluate the
grants progress and provide feedback.
Weekly updates: Provide blog postings, videos, downloadable
documents, news updates, social networking such as Facebook,Twitter, LinkedIn and more. Sharing tools to link and share information on website will be provided for visitors. YouTube and also Vimeo site to educate and inform.
Newsletters: Provide an online newsletter such as MailChimp, or blog
post, available online in a PDF, and emailed to partners, Congress, media and all stakeholders and community partners.
Website Information
Education: The website will explain the rural technology grant and how it will help local citizens in the targeted regions.
Transparency: Show how, when and where the money is spent in
local regions.
Website - Rural Information Technology Alliance
Content Management System: WordPress based open software
allowing for quick updates and easy design with themes or design suites.
RITA website link to college websites on home pages
Site registration: Registration, not required, allows visitors to receive
news updates, blogs and current details on grant and featured events.
Social Media: RITA social media, such as Facebook, YouTube and
more, located at the top of website, along site registration.
Web Pages
Home
Media Room
About
Videos
News
Job Seekers
Resources
Employers
Contact
More pages as needed
Website - Rural Information Technology Alliance
Responsive website design: Allows visitors to view on all devices,
from smart phone, tablet, laptop and desktop.
Website - Rural Information Technology Alliance
Laptop, desktop and tablet website
Test site http://74.220.219.73/~jannetwa/rita
Website - Rural Information Technology Alliance
iPhone website
Test site http://74.220.219.73/~jannetwa/rita
Website Information
Promotional Video: A simple promotional video, 30 to 60 seconds, in
addition to a longer video, about two minutes, about the grant
Video posted on the home page and the video page
Promotional Video - http://74.220.219.73/~jannetwa/rita/
videos Vimeo Link - http://vimeo.com/jannetwalsh/rita
Website Information Career Tool Box - Resources
Video tutorials - Create a free WordPress website to promote resume,
job search, portfolio and more
Resume help - How to create a simple resume, cover letter and thank you letter or email
Resume video - How to make your own resume video or promote your small business
Dress for success - How to dress for job interview
More career related videos: Short videos with tips for job seekers wanting an edge in the market
Website Information
Media Room: Provide contact information, grant summary, promotional
video, press releases, photos and more for media working on deadline or are interested in learning more about the program.
US Department of Labor funded cyber training
Technology Careers
Unemployed or want to create a bright future?
The Rural Information Technology Alliance (RITA) currently has scholarships available for information technology careers.
Find out if you are qualifed now!
Pine Technical College Contact details Website
Central Lakes College
Contact details Website
Ridgewater College Contact details Website
North Central Texas College
Contact details Website
Print and Poster Sample
RURAL CYBER TRAINING
US Department of Labor funded tech training
Unemployed or want to create a bright future?
The Rural Information Technology Alliance (RITA) currently has scholarships available for information technology careers.
Find out if you are qualifed now!
Pine Technical College
Ridgewater College
Central Lakes College
North Central Texas College
Contact details Website
Contact details Website
Contact details Website
Contact details Website
Print and Poster Sample
US Department of Labor Trade Adjustment Assistance http://www.doleta.gov/tradeact/pdf/2011_brochure.pdf
University of Hawaii Community Colleges
Brochure and website http://uhcc.hawaii.edu/c3t http://uhcc.hawaii.edu/c3t/C3T_Hawaii_brochure_rev%207.18.2013.pdf
Ridgewater Community College
North Central Texas Community College Pine Technical College Central Lakes College
Budget Grant Award more than $18.3 million ($18,317,022)
Pine Technical College, Pine City, MN
Consortium Leader, Grant: $6,898,193
North Central Texas College, Gainesville, TX
Grant: $4,660,429
20%
17%
$18,317,022
Central Lakes College, Brainerd, MN
Grant: $3,710,338 Ridgewater College, Hutchinson and Willmar, MN Grant: $3,048,062
25% 38%
Measurement Remember MAE
Measurement: Examination once a month on outreach and impact
Assessment: Examination once a month on findings
Evaluation: Re-examination of tactics for either improvement or
