http://www.dol.gov/opa/media/press/eta/ETA20131932.htm
17%
25%
38%
Agenda
Objective
Purpose
Target Audience
Strategies
Tactics
Budget
Measurement
Objective
Purpose
Target Audience
Strategies
Media Channels: Heavy impact on the laid off worker and potential
students
Strategies
Talent Portfolios - Connecting employers with prospective employees
Talent Porfolio
Talent Portfolio
Employer
Recruitment
Tactics
Media Channels/Outlets: The media will help inform about the training
and education opportunities available to displaced workers, residents,
potential employers, workforce system, philanthropic organizations and
other community partners.
Tactics
Traditional Outlets: Print (local and regional press), TV, Radio through
aggressive public relations
Website Information
Website Information
Education: The website will explain the rural technology grant and
how it will help local citizens in the targeted regions.
Web Pages
Home
Media Room
About
Videos
News
Job Seekers
Resources
Employers
Contact
Laptop,
desktop
and
tablet
website
iPhone
website
Website Information
Website Information
Career Tool Box - Resources
Resume help - How to create a simple resume, cover letter and thank
you letter or email
Resume video - How to make your own resume video or promote your
small business
More career related videos: Short videos with tips for job seekers
wanting an edge in the market
Website Information
Technology Careers
Ridgewater College
Contact details
Website
Print
and
Poster Sample
Ridgewater College
Contact details
Website
Contact details
Website
Contact details
Website
Contact details
Website
Print
and
Poster Sample
US Department of Labor
Trade Adjustment Assistance
http://www.doleta.gov/tradeact/pdf/2011_brochure.pdf
Budget
Grant Award more than $18.3 million ($18,317,022)
20%
17%
$18,317,022
25%
38%
Measurement
Remember MAE
Questions?
Visit Portfolio
http://jannetwalsh.com/portfolio
jannetwalsh@gmail.com