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˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜  ˜˜ 
˜   ˜˜

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1.˜ INTRODUCTION........................................................................................ 3

11˜ ˜ ˜

1˜  ˜ ˜

:.˜ LITERATURE REVIEW ...........................................................................5

3.˜ METHODOLOGY ............................................. ........................................8

4.˜ METHODS ..................................................................................................13

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3˜   
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31˜  ˜   
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5.˜ ETHICS .......................................................................................................16

6.˜ RESEARCH SUITABILITY ....................................................................16

7.˜ PROJECT MANAGEMENT ....................................................................17

8.˜ REFERENCES .......................................................................... .................18

9.˜ APPENDIX .................................................................................................:3

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˜˜˜˜
˜
˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜  ˜˜ 
˜   ˜˜

1.)'*!$#*)!'

!"#˜$!%&"'()˜(*˜˜)+˜,"--+!#˜()˜'.˜,"*()**˜()#"*'/˜'!#/˜.˜(#˜ #()˜'!˜$ !"#˜


$!%&"'()˜ &#(%˜ (*˜ '.'˜ '.˜ $!%&"'()˜ *!"$*˜ )#˜ *!0'+˜˜ 1( , ˜ '!˜ '.˜ )#˜
"*2˜ +.'.˜)˜ !)(*'(!)˜ !˜)˜ ()#(1(#" 2˜()˜˜ 1('" (-#˜ )1(!)%)'˜3$ !"#4˜)#˜'.˜
"*˜ $)˜ $$**˜ ('˜ !)˜ #%)#˜ )#˜ "*()˜ ˜ 5&/˜ *˜ /!"˜ !6˜ &&!$.˜ .*˜ *1($*˜ ()˜
()#"*'/˜ ˜ *&$'(1 /˜ 0#˜ '!˜ *˜ )0*'"$'"˜ *˜ ˜ 1($˜ 3*42˜  '0!%˜ *˜ ˜
1($˜3 42˜)#˜ !0'+˜*˜˜ 1($˜3  4˜3 /*2˜7784˜)˜!0˜'.˜(**"*˜0$#˜,/˜
'.˜ !)(*'(!)*˜ ()˜ '.˜ +! #˜ '!#/˜ (*˜ )#˜ '!˜ %9˜ '.˜ !)(*'(!) ˜ #'˜  !, /˜
$$**(, ˜+.( ˜'9()˜()'!˜$$!")'˜'.˜()'˜!)(*'(!) ˜)#˜:';!)(*'(!) ˜#'˜)#˜
˜$ !"#˜$)˜,˜˜1/˜), ()˜%#("%˜0!˜$.(1()˜'.(*˜˜

)'&(*˜ *!"$˜ & ))()˜ *!0'+˜ (*˜ ˜ %!)! ('.($˜ &($˜ !0˜ *!0'+˜ '.'˜ ()''*˜ '.˜
)'(˜ !)(*'(!)˜ ()'!˜ !)˜ ()'˜ )'('/˜ +.( ˜ $&'"()2˜ $.)()˜ )#˜ "'!%'()˜ '.˜
!)(*'(!) ˜&!$***˜.˜#$(*(!)˜'!˜(%& %)'˜)˜˜(*˜˜1/˜(%&!')'˜#$(*(!)˜)#˜
(*˜ ˜ !)'(%˜ 00(˜ ()˜ %!*'˜ !0˜ '.˜ !)(-'(!)*˜ !0˜ *% ˜ )#˜ %#("%˜ *(-˜ .)$*˜ !0˜ ˜
*"$$**0" ˜ (%& %)''(!)˜ !0˜ )˜ ˜ ()˜ )˜ !)(*'(!)˜ ˜ **˜  *!2˜ ('˜ '9*˜ *(-, ˜
%!")'˜ !0˜ %)&!+2˜ $!*'˜ )#˜ 00!'˜ '!˜ #& !/˜ )#˜ %()'()˜ '.˜ ˜ )˜ )'(˜ ˜
&& ($'(!)˜ ,()˜ !"'*!"$#˜ (*˜ ˜  '(1 /˜ )+˜ (#˜ )#˜ .*˜ ,)˜ ")#˜ #(*$"**(!)˜
0<")' /˜ 0!˜ ('*˜ #1)'*˜ )#˜ *!%˜ ')'˜ #(*#1)'*˜)˜ '!#/6*˜ +! #˜ +('.˜ *"$.˜
$!)!%($˜$!)#('(!)*2˜('˜,$!%*˜(%&'(1˜0!˜)˜!)(-'(!)˜'!˜#"$˜('*˜!&'()˜$!*'*˜
+.( ˜()$*()˜!1 ˜00($()$/˜+('.˜'.˜*%˜%!")'˜!0˜*!"$*˜)#˜'!˜0" 0( ˜$!)*"%˜
#%)#*˜*(%" ')!"* /˜.(*˜(*˜+.˜˜$ !"#˜,*#˜˜$)˜ /˜. &˜)˜!)(*'(!)2˜(0˜
)!'˜ 0!˜ *!%˜ 1/˜ &'())'˜ #(*#1)'*˜ '.'˜ .1˜ '!˜ ,˜ !1$!%˜ '!˜ %9˜ '.(*˜ ˜ %!˜
1(, ˜!&'(!)˜'!˜˜=,*'˜!0˜,#>˜!˜)˜!00˜'.˜*. 0˜˜*! "'(!)2˜ !, /˜˜

˜$ !"#˜,*#˜˜(*˜0")#%)' /˜#(00)'˜0!%˜'.˜'#('(!) ˜˜*˜('˜(*˜#*()#˜0!%˜


*$'$.˜'!˜&!1(#˜˜+,˜,*#˜*1($˜'!˜'.˜$"*'!%˜'˜*.(0'*˜'.˜%()˜*&!)*(,( ('/˜!0˜'.˜
()0*'"$'"˜<"(#˜,/˜'.˜ !)(*'(!)˜'!˜)˜ :') ˜*1($˜&!1(#˜'.'˜*&$( (-*˜()˜
&!1(#()˜ +,˜ ,*#˜ *1($*˜ 5 /,()0*'"$'"6˜ %9*˜ '.˜ #& !/%)'˜ !0˜ '.˜ ,"*()**˜
*/*'%*˜ *(˜ )#˜ ()$**˜ '.˜ *$!&˜ !0˜ '.˜ && ($'(!)*˜ '.'˜ $!" #˜ ,˜ (*#˜ +('.()˜ '.˜
!)(*'(!) ˜ $!)*'()'*˜*"$.˜ *˜ ,"#'˜)#˜ '(%˜ )˜ !0˜'.˜ %?!˜#1)'*˜ (*˜'.'˜'.˜
"*˜(*˜,*'$'#˜0!%˜'.˜ %()'))$˜!0˜'.˜*!0'+˜˜$ !"#˜,*#˜˜$)˜&!1(#˜)˜

˜˜3˜˜
˜
˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜  ˜˜ 
˜   ˜˜

!)(-'(!)˜ %"$.˜ )##˜ 0 :(,( ('/˜ ()˜ '%*˜ !0˜ $$**˜ '!˜ '.˜ <"(#˜ ,"*()**˜ &!$***˜
%!#" *˜ ()˜ '.˜ ˜ +.)˜ ('˜ ()')#*˜ '!˜ :&)#˜ ('*˜ )˜ !0˜ !&'(!)*˜ !˜ ('˜ $<"(*˜ ˜ )+˜
!)(-'(!)˜'˜$)˜ *!˜. &˜'!˜#(1'˜'.˜'')'(!)˜!0˜'.˜##($'#˜+!90!$˜+/˜0!%˜'.˜
%()'))$˜ )#˜ #1 !&%)'˜ )#˜ #($'˜ ('˜ '!+#*˜ '.˜ $!˜ &!$***˜ '.'˜ $'" /˜ ,)0('˜
'.˜!)(*'(!)˜()˜˜%"$.˜,''˜+/˜˜

(*˜'!˜#!&'(!)˜!0˜˜$ !"#˜,*#˜˜*/*'%˜˜ !)(*'(!)˜*&$(0($˜ !+12˜'.˜


˜ *!%˜ $!%%!)˜ (**"*˜ '.'˜ &"*.˜ !)(*'(!)*˜ '!+#*˜ '.˜ #!&'(!)˜ !0˜ *"$.˜ ˜ */*'%˜
.*˜$!%&(*˜!0˜$!*'˜*1()*2˜0" '˜'! )$2˜!)˜#%)#˜*1($2˜*$ ,( ('/˜)#˜0 :(,( ('/˜
!)$)*˜#()˜˜$ !"#˜,*#˜*/*'%˜()$ "#˜*$"('/2˜*$ ,( ('/2˜*˜!0˜%('(!)˜)#˜
($)*()˜ (**"*˜ .˜ ˜ *!%˜ )!', ˜ #(*#1)'*˜ '.'˜ )#˜ '!˜ ,˜ !1$!%˜ ˜ 1/˜
&'())'˜(**"˜(*˜#()˜'.˜*$"('/˜!0˜'.˜!)(-'(!) ˜#'˜˜ ()$˜'.˜#'˜(*˜*'!#˜()˜
'.˜ $ !"#2˜ )˜ !)(-'(!)˜ #!*˜ )!'˜ .1˜ ˜ #($'˜ $!)'! ˜ !1˜ ('˜ .˜ *$"('/˜ !0˜ '.˜
!)(-'(!) ˜ #'˜ (*˜ '.˜ *&!)*(,( ('/˜ !0˜ '.˜ *1($˜ &!1(#˜ )#˜ '.(*˜ '.!+*˜ "&˜ ˜ !'˜ !0˜
(**"*˜ 0!˜ )˜ !)(-'(!)˜ '!˜ $!)*(#˜ ,0!˜ )#˜ 0'˜ %('()˜ '!˜ ˜ $ !"#˜ ,*#˜ ˜
)!'.˜(%&!')'˜(**"˜(*˜!0˜˜&!**(, ˜1)#!˜ !$9˜()˜'.'˜%(.'˜#(* !+˜'.˜!)(*'(!)˜'!˜
%('˜'!˜)!'.˜*1($˜&!1(#˜+.)˜('˜#*(*˜('˜˜˜

1.1 AIM:
!˜ ()1*'('˜ '.˜ &!**(, ˜ !)˜ )#˜ *.!'˜ '%˜ #1)'*˜ )#˜ '.˜ #(*#1)'*˜ '.'˜ )˜
!)(*'(!)˜$)˜#(1˜0!%˜'.˜#!&'(!)˜!0˜˜$ !"#˜,*#˜˜

1.2 OBJECTIVES:
m˜ !˜) /*˜(0˜˜$ !"#˜˜$!" #˜&!1˜'!˜,˜˜*"(', ˜ ')'(1˜'!˜'.˜'#('(!) ˜
!);&%(*˜˜3%(**(!)˜$('($ ˜&& ($'(!)4˜
m˜ !˜(#)'(0/˜'.˜%('*˜)#˜#%('*˜!0˜˜$ !"#˜,*#˜˜
˜
˜
˜
˜
˜
˜

˜˜˜˜
˜
˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜  ˜˜ 
˜   ˜˜

:.")**#+),

˜ */*'%*˜ ˜ $")' /˜ '.˜ &1( ()˜ 0!%˜ !0˜ ,"*()**˜ $!%&"'()˜ 0!˜ %)/˜ ˜
!)(*'(!)*˜()˜'.˜&(1'˜)#˜&", ($˜*$'!˜3, 2˜188A4˜)˜˜%)*˜)#˜()''*˜
 ˜ '.˜ ,"*()**˜ 0")$'(!)*˜ ()˜ )˜ !)(*'(!)˜ )#˜ '.(*˜ %9*˜ ('˜ %"$.˜ %!˜ '.)˜ *(%& ˜
*!0'+˜'.'˜'9˜ )!˜'.!".'˜'!˜$<"(˜ 3!/9()2˜771;˜ .)2˜ 771;˜ )2˜ .!"2˜ B˜ .)2˜
774˜ )(-'(!)*˜ 1(+˜ ;), #˜ *')##(-'(!)˜ *˜ ˜ 1(' ˜ %)*˜ '!˜ ()''˜
#(*&*#˜!)(-'(!) ˜*/*'%*˜)#˜&!1(#˜˜*% **˜$$**˜'!˜()0!%'(!)˜!)(-'(!);
+(#˜3*' ˜'˜ 2˜˜7774˜˜*'!*˜)#˜&!$***˜#'˜)#˜ !+*˜('˜'!˜,˜$$**#˜()˜)˜
&&!&('˜0!%'2˜+.( ˜*''$.()˜,/!)#˜'.˜!)(*'(!) ˜,!")#(*˜3"&'2˜7774˜3 ;
*.(˜B˜C((2˜7774˜3#()˜'˜ 2˜˜774˜$"*˜'.*˜*/*'%*˜'!"$.˜*!˜%)/˜*&$'*˜
!0˜ ˜ $!%&)/6*˜ ('˜ ()') ˜ )#˜ :') ˜ !&'(!)*2˜ '.(˜ *"$$**0" ˜ #& !/%)'˜ )#˜ "*˜ ˜
$('($ ˜'!˜!)(-'(!) ˜&0!%)$˜)#˜*"1(1 ˜3)(*˜'˜ 2˜7774˜˜

)˜ !0˜ '.˜ %?!˜ $. )*˜ ()˜ ˜ #!&'(!)˜ (*˜ 0 :(,( ('/˜ +('.˜ '.˜ ()''(!)˜ !0˜ )+ /;
$<"(#˜ ,"*()**˜ 0")$'(!) ('(*˜ ()'!˜ ('*˜ #'˜ &!$**()˜ */*'%*˜ +('.˜ '.˜ %()(%"%˜ '(%˜
&!**(, ˜3"&'2˜7774˜.˜0 :(,( ('/˜!0˜˜*/*'%*˜0*˜'!˜'.˜:')'˜'!˜+.($.˜)˜˜
*/*'%˜ %/˜ ,˜ #/)%($ /˜ $!)0(", ˜ '!˜ #0()˜ )+˜ ,"*()**˜ %!# *˜ )#˜ &!$***˜
3 '#%)2˜ 18884˜ )˜'.˜ );'%˜ &*&$'(12˜ %)*˜ 0()#˜ ˜ (%& %)''(!)˜ &!?$'*˜
'.˜ %!*'˜#(00($" '˜*/*'%*˜#1 !&%)'˜&!?$'*˜3( #˜)#˜1(*2˜188A4˜˜&!?$'*˜˜
*'˜ &'˜ ,/˜ '.(˜ $!%& :('/˜ #"˜ '!˜ )'&(*˜ +(#˜ *$!&˜ ( "*˜ !0˜ ˜ */*'%˜
(%& %)''(!)˜ )#˜ ()''(!)˜ 3 **˜ B˜ **/2˜ 18884˜ .1˜ ,)˜ 9)!+)˜ '!˜ #˜ '!˜
!)(-'(!) ˜ ,)9"&'$/˜3" 9 /2˜ 188D˜ ;˜ 1)&!'2˜ 188A˜ ;˜ 9"*˜ B˜ )(*2˜ 7774˜ !˜
&'( ˜ #!&'(!)˜ !0˜ '.˜ ˜ */*'%˜ +('.˜ !) /˜ ˜ 0+˜ %!#" *˜ ()˜ & $˜ 3()(˜ '˜  2˜ 1888;˜
1)&!'2˜ 188A4 "*'!%(-'(!)˜ (*˜ %)'˜ '!˜ #*$(,˜ $.)*˜ !˜ ##('(!)*˜ '!˜ '.˜
0")$'(!) ('/˜ 1( , ˜ ()˜ '.˜ *')##˜ ˜ *!0'+˜ 1)˜ ()˜ '.˜ (.'˜ !0˜ '.˜ ,)0('*˜ !0˜
(%& %)'()˜˜*!0'+2˜*!%˜!)(-'(!)*˜*'( ˜$.!!*˜'!˜$"*'!%(-˜31)&!'2˜188A;˜
(.'2˜ 7714˜ !+12˜ $"*'!%(-'(!)˜ (*˜ 1/˜ #(00($" '˜ +.)˜ )˜ !)(*'(!)˜ +)'*˜ '!˜
(%& %)'˜˜+.! ˜)+˜*'˜!0˜%!#" *˜˜

.˜!) ()˜ # (1/˜!0˜'.˜*!0'+˜.*˜,)˜˜ !)˜*')#()˜#%˜!0˜'.˜*!0'+˜1)#!*˜


)#˜#(*'(,"'!*2˜ (9˜ '!˜'˜ ˜318884˜)#˜))''˜'˜ ˜37774˜&"'˜0!+#˜*1 ˜*˜
0!˜ 0"'"˜ *$.2˜ ()$ "#()˜ ()''()˜ ˜ )#˜ !'.˜ */*'%*˜ !)˜ '.˜ )')'˜ !"#˜

˜˜@˜˜
˜
˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜  ˜˜ 
˜   ˜˜

$!%&"'()˜(*˜˜0( /˜*', (*.#˜*/*'%˜)#˜.*˜,)˜()˜'.˜!00()˜*()$˜777;71˜3))''˜


'˜ 2˜7774˜.˜$!)$&'˜(*˜#$&'(1 /˜*(%& ˜)#˜ !($ ˜)*'#˜!0˜,"/()˜'.˜'.˜ ($)*˜
0!˜)˜&& ($'(!)˜ (9˜)˜˜*!0'+˜)#˜'.)˜()*' ()˜('˜!)˜˜%$.()2˜('˜(*˜%"$.˜$.&˜
)#˜$!)1()()'˜'!˜ *˜'.˜˜&& ($'(!)˜0!%˜˜$!%&)/˜'.'˜$'#˜'.˜*!0'+˜3",/˜B˜
 2˜77E4˜˜

˜ !"#˜ (*˜ ˜ '/&˜ !0˜ &  ˜ )#˜ #(*'(,"'#˜ */*'%˜ $!)*(*'()˜ !0˜ ˜ $! $'(!)˜ !0˜
()'$!))$'#˜)#˜ 1('" (*#˜ $!%&"'*˜'.'˜˜ #/)%($ /˜ &!1(*(!)#˜)#˜ &*)'#˜*˜
!)˜ !˜ %!˜ ")(0(#˜ $!%&"'()˜ *!"$*˜ ,*#˜ !)˜ *1($; 1 ˜ %)'*˜ *', (*.#˜
'.!".˜)!'('(!)˜,'+)˜'.˜*1($˜&!1(#˜)#˜$!)*"%*˜3!:2˜778˜;˜ "//2˜'˜ 2˜
77A4˜ && ($'(!)*˜ ,"( '˜ !)˜ $ !"#˜ $.('$'"*˜ ")˜ 5();'.;$ !"#6˜ +.˜ '.˜ &./*($ ˜
!$'(!)˜ !0˜ '.˜ ()0*'"$'"˜ (*˜ #'%()#˜ ,/˜ '.˜ &!1(#˜ 3(2˜ 77A4˜ )#˜ (*˜ ,*'$'#˜
0!%˜ '.˜ !)(*'(!)2˜ '."*˜  !+()˜ '.˜ 0!$"*˜ '!˜ *.(0'˜ 0!%˜ ˜ '!˜ ,"*()**˜ ())!1'(!)˜ .˜
,)0('*˜ !0˜ $ !"#˜ $!%&"'()˜ ˜ +(# /˜ #(*$"**#˜()˜ &$'($2˜ 0!$"*()˜ !)˜ ()$*#˜ ( ('/2˜
1( ,( ('/2˜0 :(,( ('/2˜$!*'˜*1()*˜)#˜()'!&,( ('/˜3F(%2˜7784˜

.˜*&'(!)˜ !0˜*1($˜ &!1(#˜ 0!%˜()0*'"$'"˜ &!1(#˜ .*˜ %#˜ ('˜ %"$.˜ *(˜ 0!˜
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 %)'*˜ !0˜ ,!'.˜ ()#"$'(!)˜ )#˜ ##"$'(!)˜ ˜.˜ ) /*(*˜ +('.()˜ !")##˜ '.!/˜ (*˜ #!)˜ *˜
'.˜ $!)*')'˜ $!%&'(1˜ %'.!#˜ .(*˜ ()$ "##˜ $!%&()˜ ()$(#)'*˜ +('.()˜ $.˜ $'!/2˜
$!%&()˜$'!(*˜'!˜$.˜!'.2˜$ (0/()˜'.˜#1 !&()˜'.!/2˜)#˜+('()˜˜$!.)'˜
'.!/˜*˜˜*" '˜3 *˜B˜ '"**2˜18DE˜;˜ '"**˜B˜ !,()2˜18874˜˜9/˜$!)$&'˜0!˜'.(*˜
&&!$.˜ (*˜ ='.!'($ ˜ *)*('(1('/>˜ 3 *2˜ 18EA42˜ +.($.˜ $)˜ ,˜ #*$(,#˜ *˜ )˜ ,( ('/˜ '!˜
&$(1˜'.˜()'$'(!)*˜,'+)˜'.˜ 1)'˜'.%*˜)#˜0$'!*˜.˜*$.˜0()#*˜'.(*˜)˜
&'˜&&!$.˜#"˜'!˜.(*˜()'&'(1(*'˜)'"˜)#˜'.˜0$'˜'.'˜'.˜$ !"#˜$!%&"'()˜(*˜˜)!1 ˜
$!)$&'˜ '.'˜ $)˜ ,˜ #!&'#˜ ,/˜ 1/˜ !)(*'(!)˜ #"˜ '!˜ 1(!"*˜ *'˜ !0˜ 0$'!*˜ +.($.˜ $)˜
.1˜˜1/()˜#˜!0˜()0 ")$˜!)˜'.˜#$(*(!)˜˜

)'1(+˜(*˜'.˜&(%/˜'$.)(<"˜!0˜'.˜*$.˜.˜.˜%()˜'*9˜()˜()'1(+()˜(*˜'!˜
")#*')#˜ '.˜ %)()˜ !0˜ +.'˜ '.˜ ()'1(+*˜ */˜3F1 2˜ 188D4˜ )˜ ()'1(+˜ *9*˜ '!˜
#'%()˜'.˜ 0$'" ˜ ()0!%'(!)˜ !)˜ +('.˜'.˜ $!)':'" ˜()0!%'(!)˜ )˜ ()'1(+˜ +('.˜
'.˜ *",?$'˜ ()˜ ('*˜ )'" ˜ )1(!)%)'˜ ,()*˜ !"'˜ '.˜ )")$*˜ ()˜ '.(˜ &*&$'(1*˜ )#˜ '.˜
#0()('(!)*˜˜ $!)'()"!"* /˜0()#˜ 3F )(*˜ 18AD˜*˜ $('#˜ ()˜ *. ˜)#˜ !**%)2˜ 188@4˜
!+1˜˜$ !"#˜,*#˜˜(*˜˜ '(1 /˜)+˜$!)$&'˜)#˜(*˜˜%?!˜#$(*(!)˜!)˜,. 0˜!0˜
)˜!)(*'(!)˜'!˜$'" /˜#!&'˜('˜'˜(*˜(%&!')'˜'.'˜'.˜#'˜'.#˜0!%˜)˜()'1(+˜,˜
1(+#˜()˜ 1)$˜'!˜'.˜,$9!")#˜!0˜'.˜*",?$'˜,()˜()'1(+#˜*˜*!%˜!0˜'.˜0$'" ˜
()0!%'(!)˜ %/˜ )!'˜ %9˜ %"$.˜ *)*˜ !˜ %/˜ *')#˜ '!˜ ,˜ %(*()'&'#˜ (0˜ ('˜ (*˜ )!'˜ *)˜
 !)˜+('.˜'.˜$($"%*')$*˜'.'˜00$'#˜('˜3 ")#*2˜'˜ 2˜7734˜

G")'(''(1˜ *$.˜  !+*˜ '.˜ *$.˜ '!˜ 0%( ((-˜ .(%H.* 0˜ +('.˜ '.˜ &!, %˜ !˜
$!)$&'˜'!˜ ,˜*'"#(#2˜)#˜ &.&*˜ )'˜ ./&!'.**˜'!˜ ,˜'*'#˜.(*˜&&!$.˜ (*˜ !0')˜
1(+#˜ ()˜ $!)'*'˜ '!˜ <" (''(1˜ &&!$.˜3!#)˜ B˜ (9 )2˜ 1884˜ 3(*'!)2˜ 18AE4˜ ˜ )˜
'.(*˜&#(%2˜'.˜%&.*(*˜(*˜!)˜0$'*˜)#˜!,?$'(1˜#'˜3!#)˜B˜(9 )2˜188A4˜ 1()˜

˜˜17˜˜
˜
˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜  ˜˜ 
˜   ˜˜

!"'˜ '.˜ $($"%*')'( ˜ 1(#)$˜ ",˜ B˜ ()$! )2˜31884˜ */˜ '.'˜ *$.˜ )#˜ ()˜ .*˜ ,)˜
#!%()'#˜ ,/˜ ˜ )#˜ '!˜ <")'(0/˜ '.˜ ./&!'.**˜ ",˜ B˜ ()$! )˜ 31884˜ .1˜ 0"'.˜
$. )#˜ '.˜ 00$'(1)**˜ !0˜ <")'(''(1˜ '$.)(<"*˜ '!˜ <")'(0/˜ .#˜ 0$'*˜ +.)˜ *!$( ˜
0$'!*˜˜$!)$)#˜#"˜'!˜'.˜!,?$'(1˜)'"˜!0˜'.˜&&!$.˜*˜('˜')#*˜'!˜ 1˜!"'˜'.˜
$!)':'˜!0˜'.˜()0!%'(!)˜ *!2˜('˜ (%('*˜'.˜*$!&˜!0˜'.˜*$.˜*˜('˜#!*˜)!'˜)$!"˜
'.˜*$.˜'!˜ !!9˜,/!)#˜'.˜(%*˜)#˜!,?$'(1˜˜

1/˜%'.!#˜.*˜('*˜#+,$9*˜)#˜<" (''(1˜&&!$.˜(*˜)!˜:$&'(!)˜$$!#()˜'!˜ '( *˜


3188342˜''!)˜3˜7714˜)#˜ ()$! )˜B˜",˜318A@42˜1 (#('/˜)#˜ (,( ('/˜˜'.˜0$'!*˜'.'˜
00$'˜'.˜<" ('/˜!0˜'.˜'#('(!) ˜<" (''(1˜*$.˜)-()˜B˜ ()$! )˜3188A4˜&"'˜0!+#˜
0!"˜ 0$'!*˜ '!˜ *', (*.˜ '.˜ $!$')**˜ !0˜ '.˜ #'˜ )#˜*$.˜ $#(,( ('/2˜ ')*0,( ('/2˜
#&)#,( ('/2˜ )#˜ $!)0!%,( ('/˜ '˜ +!" #˜ ,˜ 1/˜ #(00($" '˜ 0!˜ )!'.˜ *$.˜ '!˜
&!#"$˜'.˜*"1/˜)#˜& ($'˜'.˜0()#()˜0!˜$!)0(%'(!)˜!0˜'.˜*$.˜+('.˜'.˜*%˜
%!")'˜!0˜ 1 (#('/˜)#˜ &*!) ˜ ,(*˜ ) (-()˜'.˜ 0()#()*˜ !0˜'.˜&!'˜(*˜)˜ *&$'˜ !0˜
'.˜.(.˜<" ('/˜&!'*˜ :+ ˜31884˜*"*'*˜'.'˜('˜(*˜*(˜'!˜) (-˜0()#()*˜()˜'.˜
<")'(''(1˜*$.˜)#˜(*˜˜&!')'( ˜#+,$9˜()˜'.(*˜*'"#/˜''!)˜37714˜"*˜'.'˜'.˜
) (-,( ('/˜(*˜˜$('(˜'.'˜(*˜*",?$'(1˜'!˜'.˜()#(1(#" ˜$*˜*'"#/˜  *!2˜$$!#()˜'!˜
** ˜ B˜ /%!)˜ 318842˜ ('˜ (*˜ */˜ '!˜ #(0'˜ 0!%˜ '.˜ !(() ˜ $!)':'˜ !0˜ '.˜ *$.˜ +.)˜
"*()˜'.˜<" (''(1˜&&!$.˜#"˜'!˜'.˜$.)()˜$!)':'˜!0˜'.˜*$.˜

˜ &.)!%) (*'˜ $!)*(#*˜ '.'˜ $.˜ 1)'˜ (*˜ ")(<"˜ )#˜ (*˜ $!)'! #˜ ,/˜ 1(, *˜ *"$.˜ *˜
'(%2˜ !$'(!)˜)#˜$" '"˜+.($.˜ #˜'!˜'.˜$!)$ "*(!)˜'.'˜()˜&!,,( ('/2˜)!˜'+!˜1)'*˜˜
!0˜ *(%( ˜ !˜ (#)'($ ˜ 3! )#2˜ 188A4˜ +.)˜ '9)˜ +('.˜ '.(˜ $!)':'˜ 1/˜ !)(*'(!)˜
%/˜.1˜('*˜!+)˜*!)*˜'!˜('.˜$<"(˜!˜*.")˜˜$ !"#˜,*#˜˜)#˜'.*˜0$'!*˜˜
")(<"˜'!˜$.˜!)(*'(!)˜+.($.˜0 $'*˜'.˜#(*&!*('(!)˜!0˜'.˜!)(*'(!)˜ )#()˜('* 0˜'!˜
,()˜*",?$'(1˜.˜)#˜*" '˜+!" #˜,˜˜#*$(&'(1˜'.'˜(*˜%() /˜:&**#˜()˜<" (''(1˜
'%*˜˜

)˜ ) 2˜ '.˜ *$.˜ (*˜ &"*"()˜ )˜ ()#"$'(1˜ <" (''(1˜ &&!$.˜ #"˜ ' !˜ +.($.˜ ˜
 '(!)˜ $)˜ ,˜ *', (*.#˜ ,'+)˜ +.'˜ '.˜ *",?$'˜ (*˜ :&**()2˜ +.'˜ .˜ %)*2˜ '.˜
,$9!")#˜ )#˜ '.˜ $" '"˜ .˜ (*˜ 0!%˜ )#˜ +.'˜ .˜ <"(*˜ .(*˜ (*˜ *"&&!'#˜ ,/˜ (!''˜
3188@4˜ )#˜ '"**˜ )#˜ !,()˜ 318874˜ +.!˜ .*˜ '9)˜ '.˜ &!*('(!)˜ '.'˜ <" (''(1˜ *$.˜
)#*˜ ('* 0˜ '!˜ ")#*')#()˜ &'($(&)'*6˜ &*&$'(1*˜ ")#*˜ '˜  ˜ 37734˜ )#˜ - /˜
3774˜ '($" '˜ ˜ $*˜ 0!˜ '.˜ &(*'%! !($ ˜  1)$˜ !0˜ ,!'.˜ 0!%*˜ !0˜ 9)!+ #˜ )#˜
'.'˜ ('˜ (*˜ (%&!')'˜ '!˜ ")#*')#˜ .!+˜ ,!'.˜ ˜ *', (*.#˜ )#˜ !")##˜ '˜ (*˜ )!'˜ '.'˜ '.˜

˜˜11˜˜
˜
˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜  ˜˜ 
˜   ˜˜

*$.˜#!*˜)!'˜+)'˜'!˜&()˜'.˜(**"*˜%&(($ /˜)#˜*''(*'($ /˜'˜.*˜%!˜'!˜#!˜+('.˜


'.˜ $"'(!)˜ !0˜ )!'˜"*.()˜ ()'!˜'.˜ *",?$'˜)#˜ (*()˜'.˜ 0$'˜'.'˜'.˜ #$(*(!)˜'!˜ #!&'˜˜
$ !"#˜ ,*#˜ ˜ ,/˜ )˜ !)(*'(!)˜ (*˜ ()0 ")$#˜ ,/˜ ˜ !'˜ !0˜ $!)':'" ˜ 0$'!*˜ )#˜ '.˜
*&!)*(, ˜ 0$'!*˜ ˜ (*˜ )!'˜ *( /˜ 0'.!%#˜ '.!".˜ <")'(0($'(!)˜ 3 '"**˜ B˜ !,()2˜
18874˜ &'˜ 0!%˜ '.(*2˜ )˜ ˜ (*˜ )!'˜ &1*(12˜ =1/#/>˜ $!%&"'()˜ )#˜ ('˜ ,$!%*˜
#(00($" '˜'!˜'.˜*''(*'($ ˜#'˜0!%˜1(#˜*!"$*˜˜˜

˜˜1˜˜
˜
˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜  ˜˜ 
˜   ˜˜

©.-*!$
©.1 INTERVIEWS
)'1(+*˜ ˜ '.˜ &(%/˜ %'.!#˜ !0˜ #'˜ '.()˜ .˜ )'1(+*˜ ˜#*$(&'(1˜ )#˜
(#)'(0/˜ '.˜ (**"*˜ ()˜ #&'.˜ ()˜ ˜ .! (*'($˜ &*&$'(1˜ 3F1 2˜ 188D4˜ )'1(+*˜ ˜ )˜
(%&!')'˜ &'˜ !0˜ )/˜ $'(!)˜ *$.˜ &!?$'˜ *˜ './˜ &!1(#˜ '.˜ !&&!'")('/˜ 0!˜ '.˜
*$.˜'!˜()1*'('˜0"'.2˜'!˜*! 1˜&!, %*˜)#˜'!˜ '.˜#'˜+.($.˜$!" #˜ )!'˜.1˜
,)˜!,'()#˜()˜!'.˜+/*˜3 "))().%2˜18834˜)˜'.˜#!+)*(#2˜'./˜˜'(%˜$!)*"%()˜
)#2˜ ") **˜ *%& ()˜ (*˜ #!)˜ $0" /2˜ %/˜ /( #˜ !+˜ <" ('/˜#'˜ *$.˜ *.!" #˜  *!˜
9&˜ .(*˜ &*!) ˜ ,(*˜ ()˜ $.$9˜ !˜'.˜*" '*˜ $!" #˜ ,˜ *9+#˜ +.($.˜ ?!&#(-*˜'.˜ )'(˜
*$.˜3( (%*2˜1883˜;˜ ")#*˜'˜ 2˜7734˜˜

)'1(+*˜ ˜ &(%( /˜ !0˜ '.˜ '/&*˜ '"$'"#2˜ ")*'"$'"#˜ )#˜ *%(˜ *'"$'"#˜
3 ")#*2˜ '˜  2˜ 7734˜ .˜ *$.˜ .˜ ()')#*˜ '!˜ "*˜ *%(˜ *'"$'"#˜ ()'1(+˜
&&!$.˜*˜'.(*˜ . &*˜ .(%˜ '!˜ # 1˜ #&˜ ()'!˜'.˜()'1(+6*˜ ,$9!")#˜)#˜ (1()˜ .(%˜
)!".˜0 :(,( ('/˜'!˜ &!,˜)#˜:& !˜)/˜'.%*˜'.'˜.˜ %/˜0()#˜ 1)'˜'!˜.(*˜*$.˜
()˜ *!%˜ #&'.˜ 31(#˜ )#˜ "''!)˜ 774˜ !,()˜ (*˜ '.˜ +/˜ 0!˜ ()'1(+*˜ '!˜ :& !˜ )+˜
&'.*˜'.'˜+˜)!'˜$!)*(##˜'˜'.˜,())()˜3/2˜774˜.(*˜%/˜,˜$.(1#˜'.!".˜
##('(!) ˜<"*'(!)*˜'.'˜+˜)!'˜()˜'.˜()'1(+6*˜%()#*'˜ (˜˜

)˜ !0˜'.˜ #+,$9*˜ !0˜˜*%(˜ *'"$'"#˜ ()'1(+*˜(*˜'.'˜ ()'1(+˜ %/˜ )!'˜$!)(*˜


)#˜&!%&'˜'.!*˜'.%*˜!0˜+.($.˜.˜(*˜()!)'˜,!"'˜#"˜'!˜˜%(*%'$.˜()˜'.˜,$9!")#*˜
!0˜ '.˜ ()'1(+˜ )#˜ ()'1(+˜ )#˜ '.(*˜ *.!" #˜ ,˜ 9&'˜ ()˜ %()#˜ ,0!˜ '9()˜ '.(*˜
&&!$.˜31(#˜B˜ "''!)2˜774˜˜

©.2 FOCUS GROUPS


.˜ (%˜ !0˜ '.˜ $!%,()#˜ "*˜ !0˜ %" '(& ˜ %'.!#*˜ (*˜ '!˜ ##˜ *!%'.()˜ ")(<"˜ '!˜ '.˜
*$.*˜ ")#*')#()˜ !0˜ &'($" ˜ &.)!%)˜ .(*˜ &&!$.˜  '*˜ '!˜ '.)!&./˜
+.($.˜ (*˜ ˜ , )#˜ !0˜ ()'1(+()˜ )#˜!,*1'(!)˜ 3( (*2˜ 18874˜ )#˜ (*˜ 1/˜ "*0" ˜ '!˜ ##˜
1(!"*˜&*&$'(1*˜'!˜'.˜#'2˜#"˜'!˜'.˜$*$#()˜00$'˜3 ()#! 0˜B˜/ !2˜774˜!0˜'.˜
#(*$"**(!)*˜'.'˜ (*˜ '.#˜'.!".˜ !'.˜ <" (''(1˜ %'.!#*˜*"$.˜ *˜()#(1(#" ˜ ()'1(+*˜
'$˜ .*˜ +!" #˜ ,˜ #(00($" '˜ '!˜ '.˜ )#˜ (#)'(0/˜ '.!".˜ ()'1(+*˜ *!  /˜˜ .˜ !"&˜
()'1(+˜ (*˜ **)'( /˜ ˜ <" (''(1˜ #'˜ '.()˜ '$.)(<"˜ '.'˜ 0()#*˜ '.˜

˜˜13˜˜
˜
˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜˜  ˜˜ 
˜   ˜˜

()'1(+H%!#'!˜ #($'()˜ '.˜ ()'$'(!)˜ )#˜ ()<"(/˜ ()˜ ˜ 1/˜ *'"$'"#˜ !˜
")*'"$'"#˜%))2˜#&)#()˜!)˜'.˜()'1(+I*˜&"&!*˜3)-()˜B˜ ()$! )2˜1884˜

.˜*$.˜+( ˜.1˜*% ˜*(-#˜!"&*˜!0˜@;E˜.˜(#˜(*˜'!˜9&˜'.˜!"&˜*(-˜*% ˜


)!".˜ '!˜ ,˜ %)#˜ 00$'(1 /˜ +.( ˜ $&'"()˜ '.˜ **)$˜ !0˜ '.˜ #(*$"**(!)˜ *( /˜
!%!)('/˜ !0˜ '.˜ !"&˜ (*˜ )˜ (%&!')'˜ 0$'!˜ )#˜ '.(*˜ (*˜ "'!%'($ /˜ '9)˜ $˜ !0˜ 2˜
*()$˜ ˜'.˜&'($(&)'*˜˜0!%˜)#(˜˜

©.3 SAMPLING :
˜
"&!*(1˜*%& ()˜(*˜!)˜'$.)(<"˜!0')˜%& !/#˜()˜<" (''(1˜()1*'('(!)˜3!**%)˜B˜
*. 2˜18884˜('.˜˜&"&!*(1˜ )!);)#!%˜*%& ˜'.˜ )"%,˜!0˜&!& ˜()'1(+#˜(*˜
**˜(%&!')'˜'.)˜'.˜$('(˜"*#˜'!˜* $'˜'.%˜ *. ˜3188D4˜#*$(,*˜'.˜%'.!#*˜
!0˜*%& ()˜+.($.˜˜$!)1()()$2˜?"#%)'˜)#˜'.!'($ ˜*%& ˜.˜*$.˜+!" #˜
&"*"˜ '.!'($ ˜ *%& ()˜ +.˜ .˜ +!" #˜ ) /*˜ '.˜ %)'˜ '.%*˜ )#˜ $.!!*˜ '.˜
):'˜ *%& ˜ '!˜  ,!'˜ '.*˜ '.%*˜  *˜ )#˜ '"**˜ 318DE4˜&!&!*˜ '.'˜ '.˜ *%& *˜
*.!" #˜,˜'9)˜)#˜'.˜%)'˜'.%*˜*.!" #˜,˜$!%&#˜'!˜'.˜&1(!"*˜*%& *˜()˜)˜
()''(1˜ 0!%'˜ ") **˜ ˜ '.!'($ ˜ *'"'(!)˜ &!()'˜ (*˜ $.(1#˜ .(*˜ +!" #˜ ()$*˜ '.˜
1 (#('/˜)#˜*')'.˜!0˜'.˜*$.6*˜'.!/˜˜

©.3.1 CASE SELECTION :


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