P. 1
CREW: Department of Health and Human Services: Public Affairs Firms Documents: 01/24/07: HHS/OASPA FOIA response 1 of 2

CREW: Department of Health and Human Services: Public Affairs Firms Documents: 01/24/07: HHS/OASPA FOIA response 1 of 2

|Views: 246|Likes:
Published by CREW
This request relates to any contact, dating from January 1, 2001, that any office of HHS may have had with any external public affairs firms, including but not limited to Ketchum Public Affairs and Fleischman-Hilliard Public Affairs. Specifically, CREW has requested the release of any contracts which HHS may have entered into with any public affairs firm. CREW further requested records of contacts any HHS employee may have had with any employee of any public affairs firm with which HHS had a contractual relationship.; Number of Pages: 307; FOIA Request: CREW: Department of Health and Human Services: Public Affairs Firms Documents; Holder of Document: CREW; Producing Agency: Department of Health and Human Services (HHS); Date Received: Jan 24, 2007;
This request relates to any contact, dating from January 1, 2001, that any office of HHS may have had with any external public affairs firms, including but not limited to Ketchum Public Affairs and Fleischman-Hilliard Public Affairs. Specifically, CREW has requested the release of any contracts which HHS may have entered into with any public affairs firm. CREW further requested records of contacts any HHS employee may have had with any employee of any public affairs firm with which HHS had a contractual relationship.; Number of Pages: 307; FOIA Request: CREW: Department of Health and Human Services: Public Affairs Firms Documents; Holder of Document: CREW; Producing Agency: Department of Health and Human Services (HHS); Date Received: Jan 24, 2007;

More info:

Published by: CREW on Apr 14, 2010
Copyright:Public Domain

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
This book can be read on up to 6 mobile devices.
download as PDF, TXT or read online from Scribd
See more
See less

11/14/2013

pdf

text

original

Petree, Kirsten (HHSIASPA

)
I 1
Safe travels all 2nd be caful our tnere.
From: Harrington, Kathleen M. (CMS) [Kathleen.Harrington@cms.hhs.gov]
Sent: Saturday, June 18, 2005 1:23 PM
To: matt@advocatusgroup.com; al.jackson@ketchum.com; Bell. Allyson (HHSIOS). Pearson
Christina (HHSIOS); Miskis Constantinos (AoA): Jewett. Eric (HHSIO$ Karr Gav R iCMS!
turnipg@bellsouth.net; Badger, Jessica (HHSIOS): Johnlprod@aol.co~: Goon. Julie L
-
(CMS); Dziak, Kathleen M. (CMS); keith@nahigianstrategles.com: Keave. Kevin (HHS!OSI
Kimberly.Derwinski@ketchum.com; Petree. K~rsten (HHSIOS); Kegler. Elizabeth R (CFLIS!.
Martin. Lindsey H (CMS); Sokol. Lisa Y (CMS): Pratt. Martha (AOA) (CFR): Corry Manln A.
(CMS); Hughes, Matt (HHSIOS): michael.murphy@ketchum.com: Reill . Michael (HHSIOS) -
..
Conrad, Patricia (HHSIOS); Maass, Stacie (HHSIOS); DeFrancis. Suzy (HHSIOS).
Tom@nahigianstrategies.com
Cc:
@yahoo.com; cwa1199@msn.eom
Re: FINAL Florida Tour Schedule for Secretary Leavitt - NS Version
i
jackm@barragroup.com; mollycogan2001@yahoo.com; j@makeeff.com: cwal1-99
Subject: . .&
.- --
6) 0s; -t--
. .-
. .
----- Original Message-----
Il
.
- . -.
Thanks M.nnTT GREAT LY'QRK P.ND C.OQRDINATION with Secretary's tear;.. -=: . - .- , .
Good luck all and as P-llyson says ier's make it "real good" - Be wa-z r?
From: Matt Mlynarczyk <marr@advocarusgroup.com>
I
To: al.jac~son@ketchum.com,~al.jackson@ketchum.com>; Bell, F-lly-con (IiES)
<Allyson.Bell@HHS.G3V>; ~%kson, Christina (HBS) <Christina.Pezrson@H'?S.G~V>; Gisi~is,
. - -
. . - . .
.- . . - .. --
- --
...
. . .
ise; r:--::.;.
Constantinos (AoA) <Constanrinos.Mis~is@aoa.hhs.gov>; Zewert, Eric (E9S)
Il ..
<Eric.Jewett@HHS.GOV>; Karr, Gary R. -(Ck!S) <Gary.Karr@cms.hhs.gov>; turni?g@belisocrh.net
<turnipg@bellsouth.net>; Badger, Jessica (FIBS) <Jessica.Badger@!!HS.GOV>; fiohnl~rod@aol.ccrc
I 1
- .
<Johnlprod@aol. corn>; - ' b m ; --.Ju'.Fie L. (CMS) <Julie. Goon@cms. hhs . qov>; FIarrington, --Kathleer.-- ' :-.,
M. (CMS) <Kathleen. Harringronkms. hhs .go* Dziak, Kathleen M. (CMS!
1
<Kathieen.Dziak@cms.hhs.gov>; keith@nahigianstrategies.com <keirn@nahigiansrraregies.com>;
Keans, Kevin (FIBS j <Kevin-:Keane@NHS. G O D ; KETKDerwinski (CMS ~ 0 n i i 5 )
--I,'" ;<---
<Kimberly.Derwinski@ketchum.com>; Petree, Kirsten (HHS) <Kirsten.Petree@EbS.UOV>; Kegler,
Elizabeth R. (CMS) <Elizabeth.Kegler@cms.nhs.gov>; Martin, Lindsey B. (CbCS!
<l i nds ey. mar t i n@cr ns . hhs ' ; - gov>; Sokol, Lisa Y. (CMS) <Lisa.Sokol@cms.hhs.go~~>; Pratt, Martha
I 1
(AOA) (CTR) <Marths.Pratt@aoa.hns.gov>; Corry, Martin A. (CMS) <Marrin.Corry@cms.hhs.gov>; - : - -
..,; Vyghes, Matt (HHS) <Matt. Hughes@HES .GOV?; mi c ha e l , , ~ur phy@ke r c hur n. com
11
<michael .murphy@ketchun. cox>; Reilly, Michael -(-HHS) <Michael. Reilly@-HHS .TV*;:-Cowad,
Patricia (HHS) <Fatricia.Conrad@HHS.GOV>; Maass, Stacie (HHS) <Sracie.Maass@HHS.GOV>;
Defrancis, Suzy C. (HHS) <Suzy. DeFrancis@BHS. GOV>; ~om@nahigianstracegies! com
. ..
<Tom@nahigianstracegies.com>
I
CC: Jack McNeill <jackm@barragroup.com>; Molly Ccaan <mollycogan200i@yah00~com>;
j@rnakeeff.com <j@rnakeeff .corn>; cwall - 99@yahoc.com ccwall-99@yahoo.com>; c&all99@msn.com
~cwall99@rnsn.com>
Senr: Sat.Jun 18 01:40:28 2005
~ u b j e c t : ~ ~ ~ ~ ~ . ~ Florida Tour Sched~le for Secretary Leavitt - NS Versi-on .. .
. .
Hello All, I
. .
I
T have attached our latest (and final) schedule for rhe Secretary's FloriGs vlsic; hope
yol? find ic ~3 be helpful.
Regards,
I
Matt
Mazthew !4lynarczyk
SerLior Consslcazr
Nahi~ian Strzregies, LLC
Advocatus Group, LLC
499 S. Capiroi Streec, S.W. - Suite 502%
phone: 202-595-1530 -. . .. ---
Mobile: 703-623-2929
Changing Perceptions Through Effective Communications@
Help Is Here Script
Petree, Kirsten (HHSIASPA)
From: Garry Raim [GarryR@gkv.corn]
Sent: Friday, August 12, 2005 1 1 :37 AM
To: Petree. Kirsten (HHSIOS)
- Subject: RE: Help Is Here Script -
6r - -Subject: RE: Help I s Here Script
._ .I .. .-.
I . . .
Looks good for the :30 second spot: The :60 sec adds a few scenes. but won't be a~ring during tnls f l ~ght . Gary
I revised the video copy. Could you take a look and let me know if it's okay with you.
web team here.
-----Original Message-----
From: Petree, Kirsten (HHS/OS) [mailto:KirsternPetree@hhs.gov]
Sent: Friday, August 12, 2005 10:48 AM
.-
. .
, To: ~ a & : k a h . -- . --
Thanks-
!
!
!
!
-
-k- .
-----Original Message-----
From: Carry Raim [mailto:GarryR@g kv.com]
Sent: Thursday, August 11, ZOO5 4:55 PM
I..-
To: Petree, ~ i r s t e " ' ( ~ l %/ ~ ~ )
Subject: Help I s Here Script
Here you go
- -
<<He@ Each Other TV rev2-FINAL.doc>>
- - - - - - . .
--
Garry V. Raim - a
President, gkv direct
garryr@gkv.com
410.234.2474 (phone)
. .
410.234.2448 (fax)
2 : . .
The Cascade Building
. .
1030 Hull Street
Suite 400
Baltimore, MD 21230
Message
Petree, Kirsten (HHSIASPA)
From: FALCONI, CINDY (CMSICBC) [Cindy.Falconi@cms. hhs.gov]
Sent: Friday, August 12, 2005 9:28 AM
I
To : Allen, Barbara I. (CMSICBC); Bennett, Shawn T. (CMS); COHEN. SANDRA ( ~ Ms ) : D~nrcolo.
- Kelly A. (CMS); Gutowski. Walter A. (CMS). Harrington. Kathleen M. (CMS): $elphenstine,
Patty A (CMS); HOLLAND. HEATHER (CMS); Jack, Kathleen M:(CMS), JON!, =S MEAGHAN
(CMS); Knutson, Kirsten M. (CMS); Koepke. Christopher P. (CMSICBC). Marshall. Stephanie
A (CMS); MCGINLEY, PAUL (CMS); McMullan, Michael R. (CMS); ~ c ~ h i l l ~ p s l Regina (CMS):
Reilly, Thomas W (CMS); Rubenstein, Carol M. (CMSICBC); Simon. Beth (CMSICBC). Sokol,
Lisa Y. (CMS); Vale, Ann M. (CMSICBC); Wasserman, Erica (CMSICBC); Petlree. K~rsten
(HHSIOS); DeFrancis, Suzy (HHSIOS) 1
Subject: - FW: Ketchum Call Meetrng Notes 1
From: West, Dana [mailto:Dana.West@ketchurn.corn]
Sent: Friday, August 12, 2005 9:24 AM
To: FALCONI, CINDY (CMSICBC); Dinicolo, Kelly A. (CMS); Gutowski, Walter A. (CMS); Harrinlgton, Kathleen M.
(CMS); Koepke, Christopher P. (CMS/CBC); Petree, Krrsten (HHS); Marshall, Stephanie A. (CMS); Garry Ram;
jeffm@gkv.corn; Laura Salerno
Cc: KETKDenvlnsk~ (CMS c'o&ct); Marquis, Becky; Murphy, Michael
Subject: Conf Call Notes
I
Good morning. Attached are the notes from this week's Wednesday conference call. Please 'let me know if you ..
have any questions.
.:+--M-. -.. ;.;'
I
I Have a good weekend, dana,
x
1 - -
=I
- -
MEMO
TO: CMS
FROM: Ketchum
RE: Task Order 23: Weekly Copference Call
- - -
. . . .
. -
n - - -
I - -
. .
The following is a summaiy of the weekly conference call meeting whic.h. to&-$l.ice'%n . . .
- . - .
.~ --
Weddesday- August 13; 200Fat 2 p.m. The following people panicipated-in the heelin.: ;-:
I
Suzy Defrancis. CMS
Kirsten Petree, CMS
Kathleen Harrington, CMS
Stephanie Marshall, CMS
Chris Koepke, CMS
Walt Gutowski;"C;MS
Cindy Falconi, CMS
Erica Wasserman, CMS
Kim Denviqkj, Kgtckurn
I
Dana Lauren West. Ketchum
Michael Murphy. Ketchum
Garry Raim, GKV
Jeff Millman
Laura Salerno, GKV
Advertising 1
-1
-
"Help is Here" TV ad in final phase of production. Will begin air;& ueek o n ;
August.
I
Print ad concepts were distributed and discussed. The two sets of creative were ..
deSigned to speak to Medicare beneficiaries and caregivers, and integateh recent
. -
- ----
I
focus gmup research. The ads for beneficiaries described milestones in the-- ---
=
I
individual's life. the most recent milestone being that they had decided on a new
I
Medicare plan. The ads designed to speak to caregivers ask that those who h o w
I
Medicare beneficiaries help those seniors get what they're entltled to with respect
I
to the new coverage: another ad. designed more for the adult children of seniors to
I
remind their parents to check out the new plan. The creative executions were well
- -
received and next steps are outlined belom.
is being scheduled.
I
The photo concept for the cover of the Parade insert was approve& a photo shoot
The celebrity pairings ad concept for the second TV ad has been put aside. gkv is
t
preparing new creative of the second TV ad that is set to run in the fall. A
r
meeting for Wednesday at 1 :30p is being scheduled whereby gkv will present
their storyboards to CMS. !
Research
The final touches are being put on the tracking sunley. It's scheduled 11
beginning Friday. 12 August. and will consist of telephone i nt eni eus
The final focus group report on the Parade insert is due shortl! . Alan 3
Research provided several briefings on findings. Those results u i l l be '
into other creative components of the campaign like the print ads. the rr
that the Central Office is preparing for the regions. etc.
CMS expects to measure the following 5 concepts:
1) Awareness of new drug coverage
2) Intent to enroll .,
3) Two knowledge items: a) you have to join and b) its for everyone
- 4) Recall of having seen@s/information in a) television. b) print mec'ia
. k - -
mail (specifically from plans)
- - - -.
-
5) Two conversati~n~items: a) having had a conversation and b) fiat it i
talk with others concerning the coverage.
Next Steps-Advertising
gkv will provide second round of print concepts on 8/12. The ads inclu
reworked concepts for caregivers; and on for the beneficiaries. CMS w
final approval next week.
gkv will sckdul e a photo shoot for the Parade insert cover.
gkv will pres&t the initial creative concept for the second TV ad that n
the fall. The meeting is scheduled for W.ednesday, 17 August. 1 :30-3:O
Ketchurn is working with gkv on timelines print, radio. and second TV
gkv wiIl'pBvide 'ifiitial thoughts on print and radio ad buys.
Next Steps-Research
. .-
- .-
CMS and VCR putting the finishing touches on the tracking survey.
The surveywill commence on Friday, 12 August.
CMS and VCR will provide reports as appropriate.
. . . - - .*-. . . . , . . -
~ - . .
. :
. .
.., .
- .
. -. .
Next Steps-Bus Tour
Ketchum will update press materials to reflect next leg of tour.
Ketchum will continue to provide media support as appropriate
Now that the Getting Started brochures are available for distribution. C
send materials directly to the hotels for placement on bus once Ketchur
. the contact info. . . ..
.. .. .
.. .
two
provide
3 :
,
run in
e\
Ot.
-.
S will
~rovides
r
Fac
I
lat~
I. a
_I
- t
s
E
de
ill
i l /
0 P
I
1
I
MI
I
" I
!
Petree, Kirsten (HHSIASPA)
From: Dzu Bul [DBul@AdCouncll org]
Sent: Thursday, October 05, 2006 10 42 AM
To: Petree, K~rsten (HHSIASPA)
Cc: Weber, Mark (SAMHSAIOA), Deborah Le~ter
Subject: Mental Health Nat~onal Ant1 St~gma Campagln (NASC) TV Rough Cuts
Kirsten.
Good mornlng I hope you are well It's been qu~t e aWhlle Mark asked me to send you the I
TV rough cuts-for your rev~ewlapproval
& -- -
. -
- G r e T d ~ d a fantastic job produclngthree excellent TV spots whlch delver aga~nskjhe campalg
encourage 18-24 year olds to step up end support fr~ends they know are experlenclng d ment
Please visit: ftp://bullpen.adcouncii.org/ (username: dzu, password: bui) to view the rough cut:
the FTP site, you will see a folder labeled "Mental Health Rough Cuts for OASPA" - inside arc
files.
Friends REV Compl
Video Game
a Doorknob A (door stays closed at the end) - CRC preference
Doorknob B (door ope&at the end of the spot)
. .
If you have any questions or difficulties opening the files, please give me a call
Thank you.
..ircrU.C . -... .. ..--.
Dzu
. . .. ..
Assistant Campaign Manager ( The Advertis~ng Council
261 Madison Avenue! 11 th Floor I New York; NY 10016
P: 212.984.1935) F: 212.922.1676 1 E: dbui@adcouncil.org
ht t p: l l ~. adcounci l . or g/
. . - . . .--
.. .. . . .
~t al Health NASC
qecwe-to -'
ealth- problem - - .. -.
Ince logged In to
Jr QulckTlme
Petree, Kirsten (HHSIASPA)
From:
Sent:
To:
Subject:
Weber. Mark (SAMHSAIOA)
Thursday, October 05. 2006 10:52 AM
Petree, Kirsten (HHSIASPA)
Re: Mental Health National Anti Stigma Campagin (NASC) TV Rough
, ..
. -
Ki r s t e n - l onq sr - or y s i t ~ a t i c n i s ~ ~ r o ~ : i ? . : -- ... -.. . ---: ..,L - ; . er a: : - e:.2e: . : :
, . . . .
. -
L O r n e e ne r ge r z y rooF. i a s r and I ' s s z ~ l - zr - =s z : z ~ l :..;:rc : . : : . :.
- ----;
h c l d i n q up t h e wcrKc I a s k e c Dzc t o s e nd f i l e s r o 1.13: 3:rrzzl h. . 1 5u--.
assessment. We a r e srill wcr ki np oc; same i s s u e s - k3~e - : c r I r:.:~.i L:
your r e a l . So have a t i x and : hanks:
----- Or i g i n a l Message-----
From: Dzu Eui
- , .
Tc: Pe r r e e , r. ; rsren (BHS/LS?A;
CC: Weber, Mark (S.ZLMSSA/OA); Deborah i e i r e r
Se n t : Thu Oct 05 10: 41: 52 2006
S u b j e c t : Men=&l Heal zh Na t i c n a l An t i St i gma Campagin (SASC) TV Rouct Cx:
Ki r s t e n ,
d? .<
\ ...
Good mor ni ng. I hope you a r e we l l . I t ' s been q u i r e a wh i l e . Mar:k askc
t h e Ment al 8ealZki NASC TV r ough c u r s f c r your r e v l e w/ a p p r o v a l .
Grey d i d a f a n t a s t i c j ob producing t h r e e exc2l l e7. r TV s p o t s whi ch 3el:v:
campai gn o b j e c t i v e t o en. zourage 1 6 - 2 4 ye a r o i a s t c s t e p up a nc sy?;or: ;
a r e e x p e r i e n c i n g a mencal h e a l t k pr 3bi em.
-
i 1
I w
Pl e a s e v i s i t :
!- i
. -
- - .-<--
.- . .
r ough c u t s . Once - l ogged .j.c t o t h e FT?- s l t e, youz--w: i ~ s e e 2 f o l d e r l a be :
- , . . , - .
:. ..
- i n s i d e a r e f o u r Q.;i,i;ii;r,e : l Le s .
Fr i e nds REV Compl
l i i deo Garr.2
Lx, Cr"f' rEr,e Do.srknoS A ( door s c a y s c l o s e d a: =he exd! - '--
. :.
Bocrknob S ( door opens a: t h e e n5 cf zhc s p c z )
..-,
I f you have any q u e s t i o n s o r d i f f i c u l z i e s c pe ni ng t h e f i l e s , p i e a s s r i vl j
Thank you.
3 - , -U
uts
Obesity Prevention: Meeting with Secretan. Leavitt and CEOS
From: Field, Ellen (HHSIASPA) [mailto:Ellen.Field@HHS.GOV]
Sent: Friday, September 29, 2006 '10:57 AM
To: Kristin Hajinlian
Cc: Anthony Signorelli
Subject: RE: Obesity Prevention: Meeting with Secretary Leavitt and CEOS
- - -
Kristen, - . -
-
" t i r e Gill havr to meet ni t h the Secretan. and outline our proposed meeting andi t s attend,
proposed date on the calendar. -Sorry, i-wish there \\-as a-n easier way.
-'
To prepare for that meeting, I \\ill use the proposed agenda that you sent over last weel;.
major changes to it from Sheila and Penny: in concept. it is good for no\\-. I n.ould like to
with a listing of proposed attendees (CEOs). and an!. description of the part they will pla!
I am sure that I ill also need to brief the Secretary on our progress \\ith the online lidec
remember, !.ou going to send me a write-up, so I call confer with our General Counsel an
activity. When might I receive that write-up?
Ellen
C =
From: Kristin Hajinlian [mai l to%~aj i nl i an@~d~ounci [.or~]
Sent: Thursday, September 28, 2006 4:07 PM
To: Field, Ellen (HHSIASPA)
Subject: Obesity Preve-aiqg me t k g with 'Secretary Leavitt and CEOS
Hi Ellen.
: ..-
. .-
I just wanted to follow up and see if you have any potential dates for the meeticg with thc
first week i n December. Dreamworks is also checking availability. but we want to make !
.-. -
meeting on Peggy Conlon's calendar.
. . I. . .
.-
. ~
.- .- .
.- -,.
~. . .
. -
Please let me know if you have updates.
Regards,
Kristin
..
. , . .
. . ...
. .
. .
Kristin Hajinlian I Campaign Manager
The Advertising Council
p 212.984.1956)f 212.922.1676
www.adcouncil.org
..to .gettius a
. .
. .
- -
. -.
t recei\.ed an!.:
lcnt that ; i gc~i d~
nitiati1.e.
1,ast I
Irance for that
3ry during the
can also get the
- - . - .
Fol l ow up
Petree, Kirsten (HHSIASPA)
From: Kristin Hajinlian /KHajinlian@AdCouncil.orgJ
sent: Friday, September 22, 2006 12:44 PM
To: Fie\d, Ellen (HHSIASPA)
Cc :
Petree, Kirsten (HHS1ASPA);- Heidi Arthur; Amanda Samponaro
Subject: RE: Follow up - documents for call at 1 pm
Attachments: Secretary CEO Meeting Draft Agenda 9 22.doc: Obesity Prevention Partnersh
Hi Ellen, K~rsten, ..
~t t ached is a draft agenda for the CEO me@+ng. As I mentioned on Tuesday, we will follow up L
-
mt e i i t i a l invitees by the end of next week. . - - - -. -. .-
. . . . . .
. . . . . . . . . . . . - -- .
Also attached is a recommendation for co-branding opportunities that we d~scussed with Dr ear
This relates to your question about the items that we currently having funding to produce.
We can talk through each of the questions below and both of these documents at 1pm
Thanks,
Kristin
From: Field, Ellen (HHS/ASPA) [mailto:Ellen.Field@HHS.GOV]
Sent: Tuesday, September 19, 2006 1.:.33 PM
To: Kristrn Hajinlian
Cc: Petree, Kirsten (HHS/ASPA) -.
Subject: Follow up
. .
...... , . . . . .
G o d afternoon Kristin-; . -
As a follow up to our conference call last week, I wanted to get an idea on our timing for the foll
CEO Meeting
When pou will be able to send me Ad Council thoughts/stratep. document for the CEO meetin;
. .
. .
Will that include a timetable and target date for the meeting?
Will that include a s umma n list of CEOs that we would like to include?
Shrek Campaign
I will need a s umma n piece on how. we are evaluating the smallsteps campaign and how we int
success of the Shrek component
Estimate of the cost of the print campaign and any other components that currently do not hav
. - - -
. - - - -
-
. .
- --
- -
Jorks yesterday
. -
,ving items:
~d to evaluate the
funding
Fol l ow up
Adding a new topic, I want to continue our discussion of the smallstep.gov vs. HealthierUS.go\
has delivered some advice in support of the HealthierUs option and I thought of a solution thal
palatable with you and Anthony.
I don' t want to h u r ~ your creative process, but I need to be sure we are on top of all the pieces
Ellen Field
Depup Assistant Secretaxy for -
Public Affairs (Policy and Strategy)
C.S. Department of Health and Human Seni ces
3 u r \l'eb srx?
la!. be mor e
n these prolect-
Petree. Kirsten (HHSIASPAI 1
From:
Sent:
To:
Cc :
Subject:
Kristin Hajinlian [KHajinlian@AdCounciI org]
Friday. September 22 2006 10 39 AM
Petree Klrsten (HHSIASPA)
Anthony S~gnorelli
RE change conf call t ~me today
, .. , . ? - - - -
hie 2re OS for Lars. "L c~r. z z l l >ds 1 : 3~:~:'s CZ T : : ~ . &-;. Y : : . -:::.
- --
Sen:: 'riciay, September 22,2996 2: 5; as!
- -
. - - - -
.
... -
TO: Kristin calinlian-
Cc : Signorelli
Subjecz: chance cczf call:.-,ime :o&y
. ,
- iT! 2 .<e = .-: c Can we chance o c r c ~ l l today fcr elrner 1 or 3 p ~ ? 5 l l e ~ z z r ' -
earlier Lime now.
Creative Video Contest: Rough Proposal
Petree, Kirsten (HHSIASPA)
- -
From: Kristin Hajinlian [KHajinl~an@AdCounciI.org]
Sent: Friday, August 11. 2006 4:46 PM
To: Field. Ellen (HHSIASPA); Petree, Kirsten (HHSIASPA)
Cc : Anthony Signorelli: Amanda-Samponaro; Jillian Weinstem
Subject: Creative Video Contest: Rough Proposal
Attachments: Creative Video Contest ldeas youtube 8 11 .doc
Hi Ellen, Kirsten, <. .
~t t ached for you; revi ehi s the rough contest proposal. AS I mentioned yesterday ~ o u ~ u b e i s
-
y i t h ' Us . f o r the contest, but we don't have the details included in the proposal at this point. We
have follow up conversations with Yau-hbe early next week and also with some-potentlal.ven
manage the logistics of the contest, including rules and regulations. prize awards and judg~ng
We will touch base on Monday if we receive any additional information from vendors that migl
meeting with the Secretary.
Have a great weekend
Regards,
Kristin
<<Creative Video Contest ldeas youtube 8 I l .doc>>
board to partner
;.pla_nning tp
s who will . .
- --
. . .
eria . .
e useful for your
Re: Small Step
Petree, Kirsten (HHSIASPA)
From: Anthony Signorelli [asignorelli@AdCouncil.org]
Sent: Thursday, August 10, 2006 6:12 PM
To : Shisler, Jessica (CDCICCHPINCCDPHP)
Cc : Petree, Kirsten (HHSIASPAJ-
Subject: RE: Small Steps = Evaluation7
Attachments: Obesity Prevention Campaign One Pager 8-10-O6.doc
Jessica. ..
Please see the attached document, which may be helpful.
.- -
- --
..-
- ' i Fhamt s. .. . .. -
Anthony .. .. . ... . .. ..
From: Shisler, Jessica (CDC/CCHP/NCCDPHP) [mailto:z~e6@cdc.gov]
Sent: Wednesday, August 09, 2006 10:42 AM
To: Anthony S~gnorelli
Cc: Petree, Kirsten ( 0s)
Subject: RE: Small Steps - ' IkTuation?
Thanks Anthony, that would be great Can you also prov~de a couple sentences on the evaluat~on
my arsefial7
Thanks,
d. .++A+. --. -
Jesslca
so I have ~t In
From: Anthony Signorelli [mailto:asignorelli@AdCouncil.org]
Sent: Wednesday, August09, 2006 10:36 AM
To: Shisler, Jessica (CDC/CCHP/NCCDPHP)
CC: Petree, Kirsten (0s); Pearson, Christina (0s)- ~. .. - -
. -
From: Pearson, Christina (HHSIASPA) [mailto:Christina.Pearson@HHS.GOV]
Sent: Wed~esday, August 09, 2006 9:39 AM
To: Shisler, Jessica (CDC/CCHP/NCCDPHP); Anthony Signorelli
Cc: Petree, Kirsten (HHSIASPA)
Subject: RE: Small Steps - Evaluation?
I
,
Jesslca
We can glve Vlv~ca a call dlrectly to prov~de the necessary ~nformat~on We've worked w~t h her
of our Coal ~t ~on for Healthy Ch~ldren project
Thanks,
Anthony
Hey Jessica - Thanks for cc'ing me. I ' m not involved in the Small Steps program anymore ant
keep Kirsten Petree in mind for future messages like t h~s as she's now our HHS lead Thanks
Subject: RE: Small Steps - Evaluation? . . . . . . .- , - . - . -.
before as part
I' d ask that you
or th~nking of ust
Re: Small Step
-- - -- -- - - -- .
From: Shisler, Jess~ca (CDC/CCHP/NCCDPHP)
Sent: Wednesday, August 09, 2006 9:35 AM
To: Anthony Signorelli
Cc: Pearson, Chrlst~na (H HSIASPA)
Subject: FW: Small Steps - Evaluation?
HI Anthony.
Can you prov~de lnformat~on to respond to the below questlon about the evaluat~on of tne Smal
Thank you,
Jess~ca
--From: ~r aak, viuica-[mailto:~~raak@nas.~&]
Sent: Wednesday, August 09, 2006 8:51 AM
To: Shisler, ~essica (CDC~'CCHP~NCCDPHP)
Cc: Liverman, Cathy; Cohen, Jessica
Subject: RE: Small Steps - Evaluation?
Dear Jessica,
Would you be able to provide me wi th any information about whether and ho\+ the Small Steps
for Kids initiatives are being evaluated?
Thank you.
.a"
Vivica
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .,:,-.
. .-
.. .
Vivica Kraak
Senior Program Officer
Institute o f Medicine
The National Academies
. . . SOD Fifth Street, NW..Keck 738
.. .
Washington, DC 2000i"
. . -.
- . .. -
Phone: (202) 334-2928
Fax: (202) 334-23 16
E-mail: vkraak@nas.edu
- - - - - - - -. -- .- .- . .. . . . .. . . . , .. .. . . .. . .. . . ... . . . . . .. . . -. ... .. . .. .. . .. .. . . . ....... - .
FromrKohl, Harold (Bill) (CDC/CCHP/NCCDPHP) [mailto: hekO@cdc.gov]
Sent: Wednesday, August 09, 2006 8:16 AM . ._.. . .
To: Kraak, Vivica; troianor@mail.nih.gov
Cc: Liverman, Cathy; Cohen, Jessica; Shisler, Jessica (CDC/CCHP/IVCCDPHP)
Subject: Re: . . Small Step
Hi Vivica:
Not sure about this one. but am referring you to Jessica Shisler (copied on email). She' s with Steps pgm
\there you need to go.
T .-
Pas? - ol ..
nd Small Steps
~d can get you
Thanks
Re: Small Step
..........................
Bill Kohl
Physical Activity and Health Branch
Centers for Disease Control and Prevention
Atlanta. Geor g~a - USA
-----Original Message-----
From: Kraak, Vivica <VKraak%nas.edu>
To: noianor@mail.nih.gov <troianor@mail.nih.gov>: Kohl. Harold (Bill) (CDC;CCHP:%CCDPHP) <h
CC: Liverman. Cathy <CLiverman@nas.edu>; Cohen. Jessi'ca <JeCohen@nas.edu>
Sent: Tue Aug 08 - I 1 :58:59 2006
.- --
Subj . gt : Small Step -' - -
Qlt - . .
- --
-
Rick and Bill:
1 am working on another IOM study on Progress in Preventing Childhood Obesity that we plan t o relea:
13. It's a flu to the IOM report, Preventing Childhood Obesity: Health in the Balance. We are finishing
Can you provide a contact at CDC or DHHSODPHP so we can confimi whether and what n, pe of eval ~
conducted for the Small Step (hrtp:~~www. sn~allstep. pov~) and Small Step Kids! (littp:~~\v\v\r..smallstep.;
initiatives that are a component of the DHHS Steps t o a HealthierL'S Cooperative Agreement Program?
..'d. - . . A& - .-. .... -.
Thanks.
Vivica
. .
. *
- - - - . . . .
. .
***************
Vivica Kraak
Institute of Medicine
The National Academies
500 Fifth Street. NW. Keck 738
Washington. DC 20001
Phone:.-'('202) 334-2938 . -
Fax: (202) 334-23 16
E-mail: vkraak@nas.edu
I DC September
a feu fact checks
;e
UP
uar
I
' O\
on is being
ki ds indes.cfm ) . .
eAC
i r
I
-
4
I
Petree, Kirsten (HHSIASPA)
- . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -...
--P . ........................... - . - - .- -.
I
From: Anthony Signorelli [asignorelli@AdCouncil.org]
I
Sent:
Thursday. August 10. 2006 6:08 PM
I
VKraak@nas.edu To:
I'
Cc : Petree, Kirsten (HHSIASPAL Heidi Arthur, jecohen@nas.edu I
Subject:
Ad Council Camp-a~gn Evaluat~on Mater~als 8 Coal~tlon Research
I
You can visit http://healthychildren.adcouncil.org for more information about the Coalition or
http:/lwwv,adcou~~l..org1defa.u_lttaspx?~d=54 for the PSA campaign.
AHxhrnentr: Yankelovich Presentation 07.1 3.05 FinaLpdf: Obestiy Prevention Evaluation durnrnary 6-1 G-
Please feel free to contact me directly with any further questions or if you would like any additiobal information
O6.doc; Obesity Prevention Campaign One Pager 8-10-O6.doc
Vivica,
Attache@, please find the fallowing materials-
1P, -
. -.
.
- ..
.- .-
that might be helpful to you 3ndJour team
\::.
.
Best Regards,
Anthony
- Summary of research conducted by. Yankelovich on behalf of the Ad ~ o ~ n c i h - ~ o a ~ i t i ~ ~ for ~2ai i hyThi i dr i n
.. - -. . -- .
initiative
- U.S. Department of Health 8 Human Services Small Steps campaign evaluation summary
- U.S. DHHS Small Steps cam'paign overview
:*..-.. ... ..;.;L.
Anthony Sipnorellil V.P.. C a m p a i ~ Director I The . \ dveri i si np Counci l
261 Ma d~s on Ave. I Ne w York, New York 10016
. .
. . . . . . . . ....
- .
. . -P: (212) YW-1989 I E: dsijinorelli?adcouncil.or$ . .-
Petree, Kirsten (HHSIASPA)
From: Amanda Samponaro [ASamponaro@AdCounciI.org]
Sent: Thursday. October 05. 2006 9.45 AM
To : Field, Ellen (HHSIASPA)
Cc: Kristin Hajinlian; Petree, Kirsten (HHSIASPA)
Subject: Obesity PSA talent renewal
I t was a pleasure meeting you yesterda?.. I hope t hk you had a quick and safe trip homr
know the Chfldhoad Obesity PreventionTV PSAs are expiring this month and the -4dc
- wor kwi l l be expiring in the ne,xt couplebf months. Kristin and I have r-erie\ved all of.
placement they have received and-based upon their performance have decided t o- ~enev
PSAs for another year. The cost to renew the work is within our talent rene\val budset
know if you have any questions.
Kind Regards,
Amanda
TelevisLon Reneyals
Belly English: 30 :25 : l 5 .' ;.,
Bell? Spanish: 30 :25 : 15 .
Chin: 30 :25 :15
Love Handles: 30 :25 : 15
Thunder Thighs: 30 : I S' '" - "
Spare Tire: 30 : 1 5
Birds: 30 :25 :15
. -
Bullseye: 30
Grandpa English30 :25 : 15
Grandpa Spanish; 30 : 15
--. - -.i: -
.. ..
-
Radio Renewals -- .... .
Long Distance Dedication: 60
Grocery Store: 3025
Swimming Enilish: 30 :25
Walking Spanish :60 :55
Vegetables Spanish :60 :55
. , 1
Amanda N .Samponaro-Assistant Campaign Manager.. -.'
The Adyenising Council
261 Madison Avenue
1 I th Floor
NY.NY 10016
\\~vu..adcc~uncil.org
pli: 212.1)K4,1~)c)1
f': 2 12. 022. I670
Pas? 1 of I
.As !.ou ma!
TI' and:radio
:. \ J: Q-~ and, r he
le follo\vinf
'lease ler me -
d a:. -.-
Psge 1 of 1
Petree, Kirsten (HHSIASPA)
From: Amanda Samponaro [ASamponaro@P.dCounc~I org]
Sent: Tuesday. October 03. 2006 3.1 8 PM
To: Field, Ellen (HHSIASPA); Petree. K~rsten (HHSIASPA!
Cc: Kristin Hajinlian
Subject: Call in number for Friday's call
Ellen and Kirsten.
Belob is the call in number and pass code for ou;call on Frida! at 2 p.m.
-
- - -
-
- '--BesT; - - - -
Amanda --
-. - . .. --
.-::-.
call in number: 866-32 1-0 1 59
passcode: 188 13 7%
Amanda N.Samponaro-Assistant Campaign Manager
;!. . .. The Advertising Council
-4.:. . 261 Madison Avenue
1 1 th Floor
NY.NY 100 16
www.adcouncil.org
L+*- -&,-. --. ... -.
ph: 2 12.(984. I90 I
f 2 l2.(922. I676
Petree, Kirsten (HHSIASPA)
- -- -- - ..-........ .-
I
From: Amanda Samponaro [ASamponaro@AdCounc~l org]
Sent: Monday, October 02.2006 5 23 PM
To : Petree, Klrsten (HHSIASPA), F~el d, Ellen (HHSIASPA)
Cc : Kr~stin Haj~nllan -
Subject: RE Creatlve Br~ef -
Oka? let's stick with 2 p.m. on Friday
Amanda h' .~am~onaro:~ssisranr Campaign Manager
.....
.-
The Advertising Council
. .
,
....
2, - - - ~. 26 I ~ a d i ~ o n Avenue
1 I th Floor
- -. -.
-
. . . . . . . .
.--~ . .
NY.h' Y 100 16
. --
~c. u. ~r. . adco~~nci l . or~
pli: 3 l2.!)84. I (N i
f: 3 12.412.1676
From: Petree, Kirsten (HHSJASPA) [mailto:Kirsten.Petree@HHS.GOV]
Sent: Monday, October 02, 2006 5:15 PM
To: Field, Ellen ( ~ ~ S / ~ S ~ ~ ) i ' ~ c i i a n d a Samponaro
Cc: Kristin Hajinlian
Subject: RE: Creative Br~ef
. . . . . . . . -,*..-,.,.. ... ..:.&,.. - .
. . same with me..
No, I can't do 12:30. I could do 2 or 4 011 Thursday. But Friday is wide open ...
I
. . . . . . . . . . . . . . . . . . . . . . .
From: Amanda Samponaro [mailto:ASamponaro@AdCounciI.org]
Sent: Monday, October 02, 2006 5:11 PM
To: Pie_tyee, Kirsten (HHSJASPA); Field, Ellen (HHSJASPA)
Cc: Kristin Hajinlian
Subject: RE: Creative Brief
. -2- --
From: Field, Ellen (HHSJASPA)
Sent: Monday, October 02, 2006 5:14 PM
To: 'Amanda Samponaro'; Petree, Kirsten (HHSJASPA)
Cc: Kristin Hajinlian
. . -.;- . Subject: RE: Creative Brief . .~
-. . * .
.-- . - -
. .
. . . .- . -
.~
Ellen and Kirsten, . .
.
- -
............
.... -.
I was wondering if you all would actual]!. be able tc meet on Thursda! instead? Does ~hur s do) at 12:30
p.m. uork for you al l ?
I.
Please let me h o ~ ~ .
I
thanks.
Amanda
Amanda N.Samponaro-.4ssisrant Campaign 'clanager
The Advenising Council
36 1 Mad~son .4venue
I I th Floor
NY.NY 100 16
~~:!~~~, adc. ouncjl. oyg
-
pi): 2 ! ~ . Qs - I i QQ;
1: 2 !3.G2_7.16'6
From: Field, Ellen (HHSJASPA)
Sent: Monday, October 02, 2006 4:03 PM
To: 'Amanda Samponaro'
Cc: Petree, Kirsten (HHS/ASP,A); Kristin Hajinlian
Subject: RE: Creative Brief " <%
-- - ..
From: Petree, Kirsten (HHSJASPA) [mailto:Kirsten.Petree@HHS.GOV]
Sent: Monday, October 02, 2006 4:03 PM
To: Field, EII&~(HHS/ASPA); Amanda . . Samp'bnaro
- -c
-
- -.
. ..
Cc: Kristin Hajinlian
- * - - ..~ ...
. .
Subject: RE:-Creative Brief - .
I'm free at 1 or 2.
. ~
. - .
. - - .
-
.
,
. ..
- --
. - -
. - -
From: Amanda Samponaro [mailto:ASamponaro@AdCounciI.org]
Sent: Monday, October 02, 2006 3:15..PM
To: Field, Ellen (HHSJASPA)
Cc: Petree, Kirsten (HHSJASPA); Kristin Hajinlian
Subject: Creative Brief --
-
._ ._ ____ . Ellen. . . . --
. .
- - .
.. , . . ..~- I
-.
1 hope you had a nice weekend. We would like to walk !ou and Kirsten through the crdati\,e brief for
. .
the next round of PSAs. along with McCann. and \\,anted see what !our availabilit! is oh Friday
October 6. We are all free from Noon until the end of the d a y Please let me know if ad! time in there
will work for both of you and I will set up a call in number.
. . . -" -
Thank you,
Amanda
Amanda N.Samponaro-Assisrant Campaign Manager
The Advenising Council
26 1 Madison Avenue
1 I th Floor
NY. NY 10016
\\.\v\\.adcounci l.org
Petree, Kirsten (HHSIASPA)
From: Amanda Samponaro [ASamponaro@AdCounctl.org]
Sent: Fr~day. September 29. 2006 11 :03 AM
To : Field. Ellen (HHSIASPA)
Cc : Petree, Kirsten (HHSIASPA); Anthony-Signoielli: Krist~n Hajinltan. Hetdi Ar!h
Weinstein; Davit, Cecilia (NYC-ME); Christie, Er ~n (NYC-ME)
Subject:
First Quarter 2006 Donated Media Analyses and Reports - Obesity and Chilc
Prevention
Attachments: Obesity 1 QO6 .doc; Childhood Obesity 1 Q06 .doc: 1 Q06 Childhood Obesity
. . .
1 Q06 Obesity Prevention.xls
. . . . . . . . . . . - .
- . . - I ' . - . -
Please find attached for your review the donated media analyses and reports for the ad
Obesip Prevention campaigns for first quarter (January - March) 2006. I'm happ!. to I
another strong quarter for both of our campaigns and am pleased to share the results \\
feel free to call me should you have any questions regarding the reports or if !.ou \you1
them in further detail.
Kind Regards,
. .
Amanda
u;.:
..iC.III.Oh ..... Amanda N.Samponaro-Assistant Campaign Manager
The Advertising Council
261 Madison Avenue
- . ...
1 l th Floor
. .-
. .-
NY.NY 10016
. - w~v\v.adcounciI.org
ph: 2 12.984. It)') I
, + 1: 3 l3.933.1670
. --
. -
.
....
- * .
. . . .
. . . . .
~ o d Obesity
. .
- .
- --
: and !.outh. ..-
)on it \\.as
I !,ou. Please
like to discuss
Petree, Kirsten (HHSIASPA)
I
- - -. -
I
From: Amanda Samponaro [ASamponaro@AdCour,cil.org]
Sent: Wednesday. August 16. 2006 3:42 PM
To: Field, Ellen (HHSIASPA); Petree. Kirsten (HHSIASPA)
Cc : Kristin Hajinlian; Anthony Sgnorelli ..
Subject: Obesity Prevention Daypart Dispersion
Attachments: OP 8 COP Daypart Dispersions.xls
Ellen and Kirsten,
- .
. . - --
-
--\~promised, please find attached a break down of t he daypart dispersions for ~ h e .Adult a n ~ i . : , ~ . o ~ ~ a l - ~ t t ~ ! ,
Obesity Preyention campaigns.for Braadcast tele\.ision (in English and in Spanish). BL\. -1ooki:ng a~ the attactlri! . - -- . -- .
charts you can see t hat the ~ ~ . i s ar e performing extremely \ ~ e l l and o\.er half of all spots are ;-unning out si d~, of'
I
t he o\. ernight daypart . Please. let me kno\v if I can pro\.ide you \\.ith an! ot her information regarding the PS:\
campaign. Feel free to call me with any questions.
1
Kind Regards,
Amanda
. >?
" :-:-.Amanda N.Samponar-o-.%ssistant Campaign hlanager
%I..
The .\d\.ertising Co~lncil
% 61 hladison .%\.enue
1 1 th Floor
Petree, Kirsten (HHSIASPA)
From: F~el d, Ellen (HHSIASPA)
Sent: Friday, September 15, 2006 3 33 PM
To: Petree, Klrsten (HHSIASPA)
Subject: FW. Ad Council Modificat~onfor 41902
Attachments: 41902 Mod 4-Slgned pdf
For ?our records ...
From: -Hall, Bill .(HHS/ASPA)
,,
-!a: .Friday, ~epte-mber 15, 2006 3:05 PFl'
To: Field, Ellen (HHSIASPA) ..
- - --
. -.
Subject: FW: Ad Council Modification-for 41902
do you know what this is for? "
From: Friddle, Timothy [mailto:Tim.Friddle@rnms.gov]
Sent: Friday, September 15, 2006 2:58 PM
To: Hall, Bill (HHS/ASPA); asamponaro@adcouncil.org
-
Subject: Modification for 41902
\..'
Attached is modification 4 for contract 41902 for incremental funding. Please let me know of
concerns.
Contract Specialist
GovWorks Federal Acquisition Center
Phone: 703-787-1225
E-mail: timothy.friddle@mms.gov
. .-
questions or ,...
B THE ABOVE NUMEERED WNIRACTIDRDER IS MGOIFIED TO REFLECT THE A WI 5 l R A T I M CHANGES l ~wn rr c h a m ,n psvrnp onto ep,rdonatm dam st-J SEI . . - .
. . - : .
-.
FORTH IN mu 14. ~ T O ' T H E ~ ~ O R I N OF FAR a 103la) I
AMENDMENT OF SOLlClTATlONlMODlFlCAllON OF CONTRACT
1 1 1 3
2 AMUJDMEIITMOOIFICATIW NC 3 EFFEClNE DATE / C Ri OU! S7WURCHASE REG SC / 5 WC Z Z ? -2 ,a w2r-e
Modification 04 1 4225
c ml s SUPPBENTAL AGREEMEW IS ENTERED IKTO P URS I A~ TO AI mmlw OF
I
0 OWER Spea* meol d r a t r o n .na aumonty)
A-
I _ -
FAR 52.232-18 Availability of Funds -1 - -
E IMPORTANT Contractor X IS not, IS required to slpn t h ~ s document and return 1 copl es to the I S % I J I ~ ~ nRce
14 DESCRIPTION DF AMENDMENIl?@3IFICATbW (apenwd by UCF aakm kac%g¶ nj uOng s o + c + e m svOFnmalkr wh s e l wr bb I
6 t SUEDBy coo€
This modification is issued t o add incremental fund~ng to order 41902 for the ~epar t ment of Health and
Human ~eGi c es . 1
7 A W l N ~ B v m c ~ c r - - 6 :
Funding isherebyadded to this o6er as indicated:
i -- - -
-
Prev~ous NTE Amount $1,799,308.00
Increase as a result of Modificatron 04 $ 1,000,000.00
New Adjusted TgMlNTE through Modification 11 $2,799,308.00
National Business Center, Gov Works (franchise)
381 Elden Street, MS-2510 -
Hemdon, Virginia 201 70-481 7
Electronic Invoicing will be used to submit all invoices - www oovpav.sov (see page 3 of this
modification).
I
Tim Fnddle Contract SpeOai1.9 wr!
F: 703-787-1 106
8 NAME AN0 AKRESS OF COKTReiCTOR I&. Stre?l-, cwny. Sae an@ L'P Cme;
1
-
The Advertising Council. Inc E. DATED mir r r j
261 Madison Ave DUNS: /q 9 TIN: I;. 7
- &
€&4 n pmnced -n a1 mid . ' m d tba ooarmmr e t c mc r . !n - 5A v 10A n nr s- cnan(ud r-,m bncna- arc in h-l l mqa nd Mac:)
New YO*, NY 10016-2303 - - i,, . - . . ' !
. . -
4, - - . . Attn: Anthony Signorelli. .
Phone: 212-984-1 989-
-
.. --
$!i4 VAME A'+> TITLE O= SGYFR I TW ~t 7. l n' l :St 6lhME &C T -.T Or Ct 3 1 mC~1 1 +5 '--FICER I TICIC. Y ~ n n l ,
Sharon E Hallinan 1
x.
--
l o+ MmFI C4T134 6- - p v ~ ~ ~ ~ 6 ~ ~ t t ~ )7 -"'
1435-04-05,C.T-42902- :
lC-5 D e F D F I T l dl
iebnrary '31 T 2005
. . . CODE
11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS
1;
Tbebave n-ad M i m kamanlnd a d
Mess rnusl p e recmpl dt hi s amendment prior b the h wr and dam specifed m the
(a) By cornpleling h s 8 and 15, and rduming one (1)
M (c) By separate leller or telegram which Includes a reference to the dcitation and amendment numbers. FAILURE OF YOUR ACKNOWLEDGMENT TO BE
REcEtvsn AT TYF m ~ m DESIGNATED FDR TWE neeelpr OF wpmmlan TO n nr I~OUR N DATA S P ~ ~ ~ P I W MY K ~ S ~ T IN REJECTION OF
YOUR OFFER. K by Hfiue c4 th16 a m a d d pu desire to m offer alrsady submitted. u r h change may be made by telegram or bner. provded eech
te@- or I Mw mb. r e f e r a n lo Um .did*Dn and this.-n*n, aUxl is l ad *.x to the opninp hour and ddbs p d l i d .
I
12 A-TRIG A ~ A P P R D P R A ~ W DATA ( M ~ I
6-58-250dR57 OC: ,252J Obligate: $1,000.000.00
13. THts?TEM APPLIES ONLY TO MODIFICATIONS OF CONTRACTSIORDERS,
IT MODIFIES THE CONTRACTIORDER NO AS DESCRIBED IN ITEM 14.
1;
(1) A THIS CrlANGE OROER IS ISSUED PURSUAEn TO ( S m a m * ) THE CHANGES SE: FORTH W ITEM 14 ARF M A N IN W F r . n NT RA CT OCIDEQ NO 161ITEM 1OA
I;
FAULITY c m
AMENDMENT OF 3OLIClTATIOIUMODIFICATION OF CONTRACT
1 4,902
I
Total funds currently available and allotted to this project are $2,799,308.00
The Govemment shall not be obl~gated to re~rnburse the Contractor for costs In excess of qe current
allotment, nor will the Contractor be obl~gated to conunue pertorrnance and Incur costs In excess of the
amount allotted
..
It is estimated that the total cost to the Government for full performance of this effort will bea
Fixed Fee amol~nt of $7,844,515.00 for the Base year and four (4) option yeers.
.
TO date, the Period of Performance#ir this effort Task #2 is through May 15, 2007.
C t - - - -- -
--
I
Cost Plus
Contract History Table: .. --
_r -
Funding History:
-. ,
..-
Base Funding ASPAOSGOVWORKSO~-
I A l
COntnct
Info
Task #'
I
I
Date of ophon
Task #3 exercise' NTE
12montns .:.! . ,
1 Modlflcat~on 2 PA05ADCOUNCIL02
1 Modification 3 1 PA05AOCOUNC1L01
! Modificatron 4 I PAO6ADCOUNClLOl
Cumulative I Np9.p
Of / Bare Ceiling i
Tofal Performance:
- - -- --
02/14/05- 1
09130106
Date of option
I
/ PAOGADCOUNCILOI/Al
! Total Funding to 1 I
%
COTR: Bill Hall, bill.hall@hhs.~ov 202-69&6,343
. .
/;: /' I
."
Q ,
--' -..'-.
S7.844.515.00 1
I
. _i-
Task #4 1 exercisew NTE
'Optional tasks must be exercised no later than as follows:
Task 2 - 10101/2006; Task 3 - 1 W0112007; Task 4 - 1010112008; Task 5 - 1010112009
. - -
Task #5
12 months
Date of option
exercise'm -
12 months
1 NTEGmnd Totals .
i
AMENDMENT OF SOLlCrrAnONlMODlFlCAnON OF CONTRACT
1 4,902
I
For Conttart Questions: Contact Tlm ~r i ddk- 703-787-12251 Tirnothy.FriddI@rnrns.oor 1,
Invoices will be paid upon approval and acceptance by the Government COTR. lndoices must
include, as a minimum, the following information for each individual:
1) Name
2) Billing Period Covered for services performed
3) Productive Direct Labor Hours
4) ..:Cabor Category
5) t%3"rly Rate
*
ELECTRONIC INVOICE SUBMISSION:
- -
-
. .
. . - --
Payment:
a Payments u n d ~ ~ ~ ~ , o @q y i I l be due 30 calendar days after the date of actual receipt dl proper--:
invoice in the office designated to receive the original invoice or final acceptance of the goods or
services, whlcnever is later.
. .- .a
. -
b. The date of the check issued in payment or the date of payment by wire transfer t;hrouph the
Treasury Financial Communications System shall be considered to be the day payment is
.-
-.
made. . . . . . .
- -
- "ELECTRONIC INVOICE SUBMISSION: For GovPay information, invoice submission, and' dnl i 6 - - - . -- .
training, please go to www.govoq..~~v . The GovPay Help Desk is prepared to an~wer yo"4 quesfions. -. ...
- -.
Please contact them at HelpDesk@~ovpav.~ov or call the GovPay Team's phone number at 703-787-
1200.
. .. - .- -
-..- . . c Final invoice..,~Upon acceptance of pmducts ai~dl&aDmpletion of services. .the cc/nbactor =-
shall submit a final invoice, designated as such by clear statement of "FINAL INVOICE" on
. .
the face of the invoice document; and certification that all ~oods and services hav$ been
provided as required by the contract document along with a release of claims against the
government for any further payment under the order
END OF MODIFICATION
. - . - .
..I.
ALL OTHER TERMS AND CONDlTlONS REMAIN UNCHANGED.
t
. . . -
'
Petree, Kirsten (HHSIASPA)
From: Field. Ellen (HHSIASPA)
Sent: Thursday. September 21. 2006 9:18 AM
To: Petree, Kirsten (HHSIASPA)
Subject: RE: Ad CouncilIMental Health Campaign
Let's find a time to talk iji/him. The URL is not mycall. but he will 11al.e to appl!- t o ITSC a1
permission.
..
From: Petree, Kirsten (HHS/ASPA)
Sent: ~ h u r s d a ~ , September 21, 2006 9: l DAM
"A -To:.Tield, Ellen (HHSIASPA) . . - . . .. -. -.
Subj ect: FW.: Ad Council/Mental-Health Campaign
. .
I think we should sit down with Mark Weber to talk to him about his URL ideas for his stigm
you think you can do it?
Please read below, he's got a lot coming up. Exciting!
From: Weber, Mark (SAPIHSA/OA)
Sent: Wednesday, September 20, 2006 6:17 PM
To: Petree, Kirsten ( HHSTA~A) ""'
Subj ect: Ad Council/Mental Health Campaign
- . . . . .-
. .-
We are planning on shooting the spots next week for the mental health campaign - Mental
Difference a Fr~end Makes. I will be on site. - Did you have a chance to bring up web site n8
Creative partnerships to get memorable name?
-.
. - , j _ . . .Also we.should have rough cuts for the underage-drinking- campaign soon. Ads are just ne
"in 9 years I'll be an alcoholic" theme from last year.
. . . . . . .
I don't know if you know - we are planning On rdeasing a SG call to action on prevention o,
to 90 days - I1m.thinking we may be able to do a tie in.
Mark
-- - - .. . .
'.I \\-cb for
--
~ai gn When do
I
I
I
I
. . .- . .-
. - -
i : What a
ith Ellen????
.. .
. - .
, t and twist on
ld -IT
--
-;
a cam1
-
-
Illness
--I -
.age drinking 60
. .
f under
I
Petree, Kirsten (HHSIASPA)
-
From: Field, Ellen (HHSIASPA)
Sent: Tuesday, August 29.2006 6:27 PM
To: Petree, Kirsten (HHSIASPA)
Subject: RE: AHRQ Ad Council ?
Just talked wt h S u n and we \rill ask thein to come t a one of our next nleetiilgs to prcscnt the n~~proacncs .,lid
discuss a better lead-in to transparent!,.
From: Field, Ellen (HHSIASPA)
Sent: Tuesday, August 29, 2006 4:37 PM
To: Petree, Kirsten (HHSIASPA)
Subject: RE: AHRQ Ad Council ?
I,
.
From: Petree, Kirsten (HHSIASPA)
Sent: ~uesday, - ~ugust 29, 2006 4:38 PM,- -
-
- "40: Field, Ellen (HHSIASPA) - - - . - -. -=- --.,.
Subject: RE:--AHRQ Ad Council-? - -- - - . =: . . ~- .. .
Okay, I told him that you will have a brief window.
. . - . - . .
, -- . . - - .. . -. .
...
" \5.
Nope. It's on my list to run by Su? today, but we probably \%-on't get to it until the iceel; of Sept 11 at the earliest.
From: Petree, Kirsten (HHStlA.SPA).+
Sent: Tuesday, August 29, 2006 4:17 PM
To: Field, Ellen (HHSIASPA)
- . - - .
. .w -: ;---
Subject: AHRQ Ad Council ?
1
Al Lazar just called me, andasked if you had a chance to discuss the Ad Counc~l's Patlent Safe y campaign next
steps with Suzy. -, ..- . .
. .~ ..
-- 1
-. - - -
- . - . . . . . . -
-. . -
. - .
.- .*. ,
. - ~ . . .. - .
. <- - "
, - .-.
. .
I
I
~
Petree, Kirsten (HHSIASPA)
From: Anthony S~gnorelli [asignorell~@AdCouncil.org]
Sent: Monday, January 30,2006 4:52 PM
To: Petree, K~rsten (HHSIOS)
Subject: RE. Peggy to be in D.C. on Monday (216)
Sounds good I'll glve you a call then.
I
Thanks much,
Anthony
. .-
-- -
-----Original-Message---; . . -
1A
Trom: ~et r ee, Kirsten (HHSJOS) .[mailto:Kirsten.Petree@hhs.gov] - -
Sent: Monday, January 30, 2006 3:41 -BM
To: Anthony Signorelli
Subject: RE: Peggy t o be in DL. on Monday (216)
Thanks, Anthony-
I basically cut and pasted your memo to Suzy, and I have no ~dea if she's even read it. but it'll be
off point. An agenda would be greatly appreciated. Let's talk on Thursday.
... r
. .
.A
-----Original Message----- .*;.
From: Anthony Signorelli [mailto:asignorelli@AdCouncil.org]
'Sent: Monday, January 30, 2006 3:30 PM
-
To: Petree, Kirsten (HHSIOS)
subject: RE: Peggy to t3~ltYTl:C:m'Monday (216)
Sounds great, thanks! . . .. ..
. . , .- .
a good jumping
-----Original Message-----
From: Petree, Kirsten (HHSJOS) [mailto:~irsten.~etree@ h h ~ . ~ o v ]
,.Sent: Monday, January 30, 2006 3:14 PM
To: Anthony Signorelli . ..
Subject: RE: Peggy t o be in D.C. on Monday (216)
Heidi and I would like to join Peggy and hope that you will be there as well. We'd like to discuss the
Suzy said that she could meet with Peggy at 3:30 on Feb 6th. Does that work?
Coalition project in greater detail, per the memo we shared last week.
- >
.
. . ,. Let me know if you'd like to discuss a bit further thisweek---We can put together an agenda
. . . . .-.
. . . , -
the meeting to the point.'2ust let me know.
. . .
-Anthony
. .
-----Original Message-----
From: Anthony Signorelli [mailto:asignorelli@AdCouncil.org]
Sent: Monday, January 30, 2006 12:18 PM
To: Petree, Kirsten (HHSJOS)
Subject: RE: Peggy t o be in D.C. on Monday (216)
...
,
. .
to help keep
- . -.
.. - .
-.
-.
. .
Ok, no worries if you can't swing it that day. I' m sure Peggy will be in town again
Just let me know,
Anthony
-----0r1glnal Message-----
From: Petree, Klrsten (HHSIOS) [mailto:K~rsten.Petree@hhs.gov]
Sent: Monday, January 30, 2006 12:17 PM
To: Anthony Signorelli
Subject: RE: Peggy t o be In D.C. on Monday (216)
I'll let Suzy know We have the budget rollout that day, so we'll be really busy but
have some time
\..
-----Original Message-----
. . - - . - From: Anthony SignoceJi [mailto:asignorelli@AdCouncil.org]
1~ -- ---. Sent: Monday, hnuarjl-30, 2006 12:06 PM .
. -.
--
To: Petree, K ~ ~ s ~ ~ ~ { H H s / o s ) .AT-. . . - .
Subject: Peggy to be in D.C. on Monday (216)
li see if she will
. .
Kirsten, I
I know you have been trying to schedule time with Suzy for a meeting in D.q., so I wanted to
let you know that Peggy will be down next Monday (216). If you and Suzy have 30 to 45
minutes, Peggy would love to come by anytime after 3:30pm to chat.
No worries if it can't happen, but I wanted to at least let you know of peggy8s availability. Let
us know,.if you think something might work out.
\*;-.
.. .
. .
Thanks,
Anthony
.'.'.-raC. -.-. ... ; ; .
I
. .. - .
- ..
Anthony Signorellil Campai gn Di recror 1 The Advert i si no Counci l
261 Mad~son Ave New York. New York 1001 6
.- --I ----
1'. (2 12) 984- 1989; E as~gnor el l ~Qadcounc~I or<
Marvel and Scholastic Launch Ideas
Petree, Kirsten (HHSIASPA)
From: Anthony S~gnorel l ~ [as~gnorell~@AdCounc~I org]
Sent: Monday, January 30.2006 10 49 AM
To : Petree. K~rsten (HHSIOS)
Cc: Ellyn F~sher, Jenny Osterhout
Subject: Latest Ch~ldhood Obes~ty Prevention Press Act ~v~t y
Importance: Hlgh
Kirsten,
GYlVlR w~l l be pitching the press in the following ways'io promote the launch of our Scholast~c
upcoming . . ontine-Small . .- Step Challenge: --
. .-
'b. - .
-
. -
. .
Small Step Challenge Contest Launch .... . .
-- GYMR will directly reach children ages 6-1 1 to encourage them to l og on zi i
contest by sending a press release announcing contest details to media outlets
this target group.
-- GYMR will send the release to childrenlyouth editors at daily papers and magazines, as we
television programming. Many newspapers across the country have weekly pageslsect~ons t h ~
children, such as the "Kids' Post" page in The Washington Post.
-- GYMR will develop a list of youth magazines with shorter lead times, like N1
Magazine, Boys' Life and Discovery Girls. Publications with 90-day lead times I
run something about the-sbntest before the end of the four-month entry period.
. -- GYMR will also target internet media that directly reach children ages 6-1 1
Scholastic Launch
- - . GYMR will draft and distribute a news release for the launch of the Scholastic in-school pro
- ,...** , -I. ..:.-.
-- GYMR will distribute the release to contacts at education trade publications
education and health editors at daily newspapers, and will follow up with pitch (
. .. .- . .-
encourage placements. - -
-- GYWIR will post the news release on PR Newswire's targeted list of children's educat~on put
. -.
Please let us know. if you have any questions.
-
-- - . .
. . .--
. .
.
. .
.. .
. .
c ank s , . . . . . . ..
~n t h o n f
Anthonr Si gnorcl l i / Carnpal gn D~r ect or 1 Thc Acl vr r r ~\ ~nt j Counc ~l
261 Mad~s on Ave 1 New York. Ne\% York lOC16
r: ( 2 12) 984- 19891 E a s ~ q n o r e l l ~ ~ adcouncl l or g
: >
gram and tne
. . - - -
- - .
. .
--
- --
enter the. -.-
iat cater to
1s nat~onal
xget young
relodeon
ay be able to
3m.
IS well-as"
Ils to
. .- -
. .- -
Petree. Kirsten IHHSIASPA) I
From:
Sent:
To:
Subject:
Anthony Signorelli [asignorelli@AdCouncil.org]
Friday, January 27. 2006 12:02 PM
Petree. Kirsten (HHSIOS)
RE: Coalition of Healthy Children
Gre;:, +hank yoc . -
I
- _
Re s ' uz...if vou c a n wi:k =' he Li ZZi e 3 R2 ;
. . .
I u s e d a l o t o f your i n f o r ma t l o r , f c r t h e ' memo' I sen: t o Suzy. Tkanh yz
t h a t . When I h e a r back, I hope :o h a v e 2 g a me - ~ 1 2 1 ~f SSI ZS.
...
----- Or i g i n a l Message-----
-
t rom: Pe t r e € , - - Ki r s t e p (S;..U.S/OS j [ r n z i ~ t c : Ki r s r ' € ? : . F?ZZEE@F: ~S. ys-.:;
. . --
- -zi -LwidaS:, J&figarj: 27, ?$;95, .a&
- - -.
- -.
To: Ant hony S i g n o r e l l i
---. - .
...
S u b j e c t : C o a l i $ i ~ n of . Fa a c t h y --D. ' i l drcr,
(my ne c k i s s t a r t i n g t o h e a l , i f I d o n ' t c o v e ! )
I
- - . . . - - -
. - - . -
-
. .
--
. . -
- - -
Petree. Kirsten (HHSIASPA) 1
From:
Sent:
To:
Cc :
Subject:
Anthony Signorelli [asignorelli@AdCouncil.org]
Friday. January 27. 2006 11:34 AM
Petree. Kirsten (HHSIOS)
Tracy Della Torre
FW: "Know Your Status": info request
Follow Up Flag: Follow up
Flag Status: Flagged
Kl r s zer ; ,
. . .
. . . . -
-. -
. --
- "a-2
:+se--see be l ox fro^^ ol:r ~a r . ; a c z -..---.
, .
- -.
n,--is :,;""
.
f o r r h e carnpaiqn ( i r ' s e ~s or , r : a l i / : _. . _. e > : ~ ~ r e ? j , hai.:e~.;er, I . - - . - -
.
. .
a: EHS a s che new c o n t a c c ? . -
Thanks,
hnci l ony
----- Or i g i n a l Message-----
From: Ki e r Ol s en DeVri es [r~ailto:Kier.Oisen.DeVries@Dzrzxou:5.53U~
Sen:: Wednesday, J a nua r y 25, 2006 1:40 PM
To: El l y n Fi s h e r ., . I. I <. .
Subjec:: "Know Yonr Stat*!: i n f o r e q u e s r
Dear El l y n Fi s h e r ,
Gr e e t i n g s from The Cc u n mmi ~ a . ~ ~ o r : I n i t i a t i - ~ e h::~://www.comilr~i~.con
r e g a r d c c our summary of "Know Ycur Sc a r x s " , ~ h i c h i s pos ced wL=::iz
cr ocr amve a e s c r i p c i o n s a t t h i s URL:
h t t p : / i w w w . comi i , i ni t . com/ experi ences/ pds2CTIS / e>: per i encss- 3: 292. html. .;-
-I ' '
Plzny t ha nks f c i your a s s i s t a n c e .
I
. .
L,-ar.Lna We a r e o n s i d c - z i n c l n c l u d i n c ir.formar:o?. a8e.s: :n:-c ' ; r o ~ r a r ; ~ ~ . . ~ Fr. a- ..--
. .
Drum Ee a t , our weekl y e-magazi ne - htzp://www.com~.~n~~.com/dru~~. Se a r . 5c ml
- . .
-
r e a s o n , ; am wr i xi ng t o r eques: i f yoc c o u i z ~ i n c l v r e vi e w :he s,inr?.ary
. .
-. .
h : t p : / / w w w . c o m m i n i t . c o m / e x p e r i e n ~ e s ~ p j s 2 0 e i e , s - 9 . ~ a n s : o r
-.r z -
-. -. . .
Ki nd r e g a r d s ,
Ki e r
.. .
; ,- , :
i s s u e c: The
COT ti-12'
i oc a c e d a:
me know whezner
Ki e r Ol s en DeVri es
Se n i o r Ed i t o r
The Cor muni cazi on I n i t i a t i v e
k6e vr i e s @c omLi - i : . cc::,
- - - - .
. .
:. - -, . / / WWW. ~0;%~,2r:1:. COT.
z h y .6-ianges o r updi ces a r e . . needed. Ir. gsr; r z x l s r ~ . ,-..<f vo:. = - - 7 - -. nr: lo?.^^^:.. t ' ? - ~ , : ; ~ r e ~ t t i ? ? . t ~t
. . -
I-' - -
- ~
-.
p e r s o n f o r t h i s programme, I woul d a p a r e z l ~ c e it v e r y ~ , u c c 1: yo2 e o; i i d pol nr me i n t h e .'
r i gh: a i r e c s i o n . . .
Petree, Kirsten (HHSIASPA)
-
I
From: Anthony Signorelli [asignorelli@AdCouncil.org]
I
Sent: Thursday, January 26. 2006 5 08 PM
I
To: Petree, K~rsten (HHSIOS)
I
Cc: Jenny Osterhout, Sarah Humm -
I
Subject: Small Step Challenge -Desrgn Complete
K~rsten.
Below, please find llnks to the flnal des~gn concepts that w~l l be used In the ePr~ze onlipe Dromot~o:,
go l ~ve on February 6th
Landing Page at Srnallstep.gov
http://www.smallstep.gov/%2 1 devlspideyl
We Dl a i tc
- ..
Let ,us knowi f you bve- any comments orquestions A beta site is still forthcom~ng, but wantsd to bs s u k YOU
- -- - ..
saw this at varlous stages.
. -.
. -. -.
.. . .., -. - --
.-.. .
.
Thanks,
Anthony
. - - -
- . .
' - . .
- --
- --
. . -
Hompepage for Small Step Kids
ht t p: f ~~~w. . sm~a~l ~st g~, gov~~~2_l d. ev/ s. pi de. y/ ki ds/ i ndex. cf m
URL to Promotion on Staging Server:
htt~://cl i ents-staqe.~Ue~.~o..d_ac~un_ci !/.srl !~!!step . . . . -.
Please access t hi s URL t o revi ew t he desi gn and f unct i onal i t y of your promot i on. A t er ent eri ng t he
.
i
above URL, you wi l l need t o ent er t he fol l owi ng:
. : . >-
-- , . . . .-
Username:
Password: k8 &
I
MediaDailyNews
Petree, Kirsten (HHSIASPA)
From: Anthony Signorelli [asignorelli@AdCounc~l.org]
Sent: Thursday. January 26, 2006 12:43 PM
To : Petree, Kirsten (HHSIOS)
Cc: Jenny Osterhout
Subject: FW: Section Three: Out . . to Launch
Sorne'great coverage for the youth work appeared today
-- .
. .
.-
rs, ----Ociginal Message----- . . . . . - .
. .
From: Ellyn Fisher
. - . - -
Sent: ~hur s da~, ~anuary.26, 2006 9:04 AM
To: All Ad Council
Subject: FW: Section Three: Out to Launch
FYI: Our Childhood Obesity campaign is featured in MediaPost's "Out to Launch" co
- -- -. - - - -- -
From: MediaDailyNews [mailti~;Iaunch@mediapost.c6m]
Sent: Wednesday, January 25:>006 7:09 PM
To: Ellyn Fisher
Subject: Section Three: Out to Launch
.,rrrd.a.*. ....... ; . j
Wednesday, Jan 25, 2006 Subscribe I Back Issues I Repl
OUT- TO, . . .
...- ..> -. . . . . .-.-
. i - .
- . . .
. . . . .
. . . .
LAUNCH
. .
Th ~s week's ad campaign. websrre nr ~d p/-omor~oncll laut7che
., :.. 2 : -
"Got Milk?" changes its Spanish tagline. Hilton Hotels undergoes an ex1
'
makeover.. Kia saves the greenbacks. Let's launch!
.....
Y:
Hilton Hotels is.undergoing a luxurious renovation.
spotl i ghts massive amounts of physical en hancemer
---
. . f:
brand ameni ti es added t o the hotels, f r om Crabtree
. 1
' Source bat h amenities t o the Serta Suite Dreams mi
.
box springs. "Travel Should Take You Places" includf
. . . .
........ - .
and online components emphasizing Hi l ton' s philoso
is mor e t han going f r om poi nt A t o B. The ads remi n
out door campaign for the Air Tahiti Nui. Check i t out
*J
Mibrma
know if you thi nk I ' m wrong, n/ ads are runni ng nat
----
In this week!
--
lun
- - -
Editor 1 MediaPc
-.
le campaign
and l uxury
ivelyn' s La
.ess and
~r i nt , TV,
I t hat travel
j me of an
\ d let me
al l y and
Y
s
to
rrr 'i
1ts
& I E
3t t r
2511
P?\
d yc
: ar
:Idn
campalgn.
I
p r ~ n t ads can be found In The Wall Street Journal and USA Today. Y&R created the
I
The California Milk Processing Board--
the "Got Milk" gang--is launching a
Hispanic campaign on Jan. 30 wi t h a new
tagline. Grupo Gallegos created three 30-
second spots, "Contortionist," "Amazon Hair
Goddess" and "TeethTown." The new tagline,
"Toma Leche" (Dri nk Milk) will accompany all
CMPB Spanish-language ads throughout
2006. The old tagline was "Familia, pmor y
Leche" (Family, Love and Milk). I n "Amazon
I'
The Department of Health and Human
Services (HHS) and t he Advepising
Council launched a campaign 40 curb
childhood obesity. "Can Your Food Do That"
aims t o help children and their lparents
make wise food choices and inqrease
physical acti vi ty. Three ads, "B(rds," "Bulls
Eye," and "Grandpa" highlight the benefits
of healthy eating by showing kibs being
kids. My favorite spot was "Bullls Eye,"-whicl
showed a boy eating a watermelon and
using his sister as a target wh+ hesgi t out
t he pits. "Grandpa" shows a girl on a picnic
wi t h her grandfather, who has dozed off. The young gi rl brushes t he s t eb from her
grapes on her grandfather' s face, causing hi m t o wake up and, thinking he's being
bi tten by a bug, smack himself. The campaign directs kids t o ~ m a l l s t e ~ / ~ o v .
McCann Erickson New York,.r;reated thet3-V and online aspects; carton Donofrio
. . . . i
Partners created' the Web site.
. . . - .- - - -.
I!
Hai r GDddess," women us ahei r strong hair for work, self-defense and fbr fun. Their
secret is not i n thei r sham<oo, it' s the protein i n t he mi l k-t hat they dr i nkl . . : ' ~~az. i n~.
physical acti vi ty. Three ads, "B/rds," :Bulls
Eye," and "Grandpa" highlight the benefits
of healthy eating by showing kibs being
kids. My favorite spot was "Bull,s Eye,"-whicl
Contortionist" sh0ws.a--circus family t hat uses thei r contortibnist.skills in.
everyday life: f rom typi ng on t he computer wi t h thei r feet, t o becoming
hula hoop.
Citizen's Bank launched 30- and 60-second
spots slated t o ai r i n t he New England
market. "Numbers" shows people going
about their daily routines. Instead of wearing
their hearts on thei r sleeves, those featured
wear thei r bank account balance on their
chests. A man taki ng out t he trash has
$7,485, while a woman on a shopp'ing spree
has negative $187. The amount fluctuates
when a waitress picks up a $2 tip, and when
a father meets wi t h his daughter' s wedding
t hei r.
a human ' -
planner. The spot closes w ~ t h a volcover st at ~ng: "When most banks look at you, they
only see one thl ng. But at Cl t~zen' s Bank, we see thlngs differently. To dls, you' re
worth a l ot more t han what ~t says on your statement." Arnold Worldwide created
the campalgn.
. - -
This week's Web site launches focus on sports v~deos and a
fever.
I
A concerned activist pleading t o "Save t he
I 1
Greenbacks" was t he crux of Kia's year-end sales
I
event campaign. "Beach" and "Arctic" shyws rescue
operation footage and volunteers shillinglfor the
fictitious charity "Save t he Greenbacks." The
I'
volunteers unload dollar bills f rom a rubber raft onto
the shore and peel the "Greenbacks1' f r ob below the
ice. Throughout each spot, a spokesperson discusses
I
the plight of these poor little green t h~ngs. "The
re en backs are disap
explains. "By taki ng part i n Kia's Save t he Greenbac
to stay i n thei r natural habi tat." The campaign initially I
Denver, and expanded to an additi6nal forty markets.
- . davidandgoliath.
. . - - - -
-
- .k - .
.TBS channeled..its i n n u flower power for a buzz - . -- .
. - -
marketi ng campaign promoti ng its comedy series
"Daisy Does America." TBS partnered wi th
1800Flowers.com and capitalized on star Daisy
Donovan's name. For 10 days, teams of cyclists on
oversized tricycles distributed individually wrapped
daisies t o consumers i n New York and Philadelphia.
Inside each package was a two-sided card promoti ng t he series and a daisy discount
I
The Pennsylvania Tourism Office is at i t again. The state is
.promoting Groundhog Day, wi th a f i l m about the groundhog
suffering f rom cabin fever, as in Jack N~chol son in "The
Shining" cabin fever. The trailer is hysterical--the only thi ng
missing is "Redrum. Redrum." Instal l ments of the f i l m will be
posted on t he site weekly, leading up t o Groundhog Day.
There are four i nstal l ments viewable t o date. The site will also
offer an RSS feed so t hat viewers can be updated when a new
available at 1800Flowers.com. I n addition, TBS also delivered daisies
t o households@.Philadelphia, Plilwaukee, Detroi t and St. Louis wi th a h
of female-skewing shows.
i ndoor hangers
gh viewership
he North of England I nward Investment ~ ~ e n ' c ~ (NEIIA) a
. . . . . . . . . - ..
.K. government-sponsored agency t hat promotes i i r ect - .
- .
usiness investment f rom North America into Northern England,
unched its first integrated campaign t o buiM its Grid-dentit~
t he United States. The multimillion dollar campaign launched
late last vear using a "reasons why" t heme i n its print ads. Copy
I
includes: "1,000 aerospace companies di dn' t come t o North
England j ust for t he air"; "4 out of t he 5 t op U.S. phlarmaceutical
. . ...
.-. --.Ti- . . . . . . . .. - ... compani esare based in:North England. Read on foriside effects";
-.
and "6O0/0 of Japanese computer games' are design6d-in'NorttT
9:. :.
England. Game on. " The campaign targets C-level ekecutives and . .
is runni ng in The Wall Street Journal, 5usiness weed, The
Economist, Fortune, Forbes and their accompanying Web sites. Souk
Communications created the campaign.
video is posted. This hi ghl y enjoyable entertai nment promotes ~ e n n s ~ l d ~ n i a tourism
(i ts Cabin Fever promot i on) and t he VlsitPA slte. RippleEffectsInteractive created
I
t he campaign. Check out t he peep cam, but remember: content may be
inappropriate for groundhogs under 13.
BroadbandSports.com is a video-only sports that allows
vi ewers to watch professional and user-generated sdorts videos
and offers capabilities t o "tag," search, find, store and replay
videos any time; anywhere. The site was launched to make sports
video programmi ng easily available and features an ht eract i ve
communi t y where devotees can share, view and drscluss, rank and
rate videos. Users can also receive.notification of new b
a service similar t o 43things,Technorati, and Flickr.
-
z
- -
-- This newsletter is-compiled weekly by MediaPost staff..witer Amy C
;are archived at . t he MediaPost website. Your comments, questions and.
are always welcome and appreciated.
Out to Launch for Wednesday, January 25, 2006 http llpubl~cat~cns medlaposl com/lndex cfm7
fuseact~on=ArtlcIes s_h_o_wAfl1cle&ari~a1d=38962
If you'd rather not receive-tkis-newsletter in the future cU_c_k.here.
I
-. .
I,\ - I; . . You are receiving;.thi~ newsletter at efisher@adcouncii.org as part of your membership with
i:: If this issue was f oWr ded to you and you would like to begin receiving a copy of your own,
- : www.mediapost.com :and become a complimentary member.
.
'
For advertising opportunities see the.online @t-exa[d.
M a w
We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attributilon.
.-
(c) 2006 MediaPost Communications, 1940 Broadway, 4th Floor, New York, NY 10001
. --
MediaPost.
please visit our slte -
I
Petree, Kirsten (HHSIASPA)
From: Anthony Signorelli [asignorelli@AdCouncil.org]
Sent: Thursday, January 26. 2006 12:40 PM
To: Petree, Kirsten (HHSIOS)
Subject: Received Your Message - Thank-You
Kirsten,
-
I received your voice message, thank you. We'll try to choose a slightly different font and move' forward with one
of the designs for the Bally's promotion. Should be able to get you hard copies as well down th& l ~ne
I'
261 Madison Ave. I New York. New York 1001 6
P: (2 12) 984-1 9891 E: asignorelli@adcouncil.org
..
I hope you are feeling better! Back injuries are the absolute worst, take care of yourself We ten catch up agam
next week. - - - - -- .-.-
- - - . -
.- ..
- . --
- --
. .-
. -. .
Have a great-weekend, .. . . .. .... . . . . ...
Anthony
.
. ..- - .
. -- - -
-
..- -. . -- .
. .
Petree, Kirsten (HHSIASPA)
From: Anthony Signorelli [asignorelli@AdCouncil.org]
Sent: Monday. January 23.2006 4:23 PM
To : Petree, Kirsten (HHSIOS)
Cc : Heidi Arthur
Subject:
Coalition for Healthy Children - Ad Council Memo
Attachments: Coalition Memo 1 -23-06.doc
Kirsten,
Held1 and I thought the attached document mlght be celpful in communlcat~ng our goals for thf
necessary-parbes y ~ t h ~ n HHS I understand you are wo~kl ng on puttlng together a short papel
d o Mope t h~s IS useful You may-feel free €0 pull language from here or use I! djrectly
-
.. . -. . .. .---
.... - -
. .. .
As I mentioned, it would be great to put a meeting on everyone's calendar in the next week or
understand that Medicare issues are of the highest priority for HHS right now, however, there
meeting before our Obesity prevention contract is renewed in mid-February.
Please let us know if you have any feedback or additional thoughts. And as always, give us a
questions.
Thanks,
Anthony
P.S. The Small Step Spanish Web site is now live!
. , , , . .&,*I! Signorellil Carnpalgn Director 1 The Advenl si ny Council
261 Madison Ave. I New York, New York 1001 6
. .
P: . . ( 21 2 ) 984-1 9891 E: asignorelli@adcouncil.org
. . .-
:oalit~on to the
I share with Ellyn
. . - - -
s . .
. .
- --
o, w; . - -
~y be a benefit to . -
ill with any
Petree, Kirsten (H HSIASPA)
From: Anthony S~gnorelli [asignorelli@AdCouncil.org]
Sent: Monday, January 23. 2006 4:00 PM
To: Burgess, Wliliam (HHSIOS)
Cc : Petree. Kirsten (HHSIOS); Jenny-Dsterhout -
Subject: RE: One Final ePrize Question - Ad Council Project
OK, thank you.
..
-Anthony
-
- -- --
- ,---:Original Message----- . ~ . .
From: Burgess, William C. ( 0s) [mailto:WBurgess@psc.gov]
Sent: Monday, January 23, 2006 3 : 2 9 ' ~ ~
To: Anthony Signorelli
Cc: Petree, Kirsten (0s); Jenny Osterhout
Subject: RE: One Final ePrize Question - Ad Council Project
-8111
-----0rig1nal Message,-----
From: Anthony ~ i ~ n o t d l i [mailto:asignorelli@AdCouncil.org]
Sent: Monday, January 23, 2006 11:25 AM
To: Burgess, William C. ( 0s)
Cc: Petree, Kirsten (0s); Jenny Osterhout
Subject: One 6hi e~f i zeQuest i on - Ad Council Project
- - - - >- , .
. .
S~ncerely.
Anthony
-
261 Madl son Ave ; New York, New York 1001 6
1
p: ( 2 12) 984-1 989! E: as1gnorelli3:adcouncti.org
. .
: ' --;--Original Message -----
. ., .
From: Cynthia Yang [mailto:Cynthia.Yang@eprize.com]
Sent: Monday, January 23, 2006 l l : 2 0 AM
To: Anthony Signorelli
Cc: Sarah Humm
Subject: RE: Conference Call - Line Full?
Hi Anthony,
Thanks,
Cynthia Yang
Project Manager
ePrlze
-
One ePrize Drive
Pleasant Ridge, MI 48069
direct: 248.543.2423
. main: 248.543.6800
fax: 248. 5433777 .- --
Ct - --
email: ~y n t h i a . ~a n ~@e ~r i z e . c o m
Petree. Kirsten (HHSIASPA)
From:
Sent:
To :
Cc:
Subject:
Anthony Signorelll [asignorell~@AdCouncil.org]
Monday. January 23. 2006 10:51 AM
Petree. Kirsten (HHSIOS)
.Jenny Osterhout
Bally's Fitness to support Obesity PSAs - Approval Requested
Importance: High -
Attachments: Red Cross PSA.pdf; Belly.jpg: LoveHandles.lpg; LoveHandles2.lpg
Red Cross PSA.pdf . . ..Bel!y.jpg - (29..KB) LoveHandles.jpg LoveHandles2,jpg
re, -(324!9 (36-KB) -'" ( 31 KB)
y; - c- n- \ - .. - - -.. , - - - -. --
.. -
.~~
Bally Tor61 Sitness is 1nzeres.ted in pronotlnq o ~ r Cbeslry ?re-.;e?rl;c?-zza
. -
the backs of envelopes thaz will be malied ro exiscizc 3ally's r,e=53r~, 3
membership renewal corresgondence. A few vears aqb, :he A5 CO~~--' - ..--- - - - * - - .,-- _.
in a similar manner (see Red Cross exangie ztrached:.
Bally's goal is to help support our cause, as they try to secure renexal
their members (rhey are also promctinq our Elcod Donati02 campaign:. I:
way to get our campaign message .to millions of adulrs and provide cs wit?
. . . . - - - -
to drive audiences to our Web sire. Ball..'s Y w l i i mall ar. averacre s r :.2.
per month and would support our car?.paign message f c r ar least 3 rnor.t!-:s' ir
order envelope ir.ventory@r 3 months ax a time. T?>arts approxicately f
no cost.
-.
- -
We've attached three designs below for your review and approval. wa K:LI
one of the following designs, however, approval or. all xkree is requesrec
can choose tne one t!?Zf"-wdYk-~?bes= or; the envelapes. Please e t us knor~
feedback or preference.
. . . .
Thanks,
Anthony
EV\??.Q31 TTC.7,
. . . .
1;- 35 - area:
. . .
--,q'-ho.- Vf :.:='e
c..- -..--
.
- . -.-
. ,
- - - - u.. ---..--
3 TOW, as they
. .
- . : . n r peasle ar
Tr:ct way, we
voc--'r;a'+e =-+%
. . - .
- - ,
Petree, Kirsten (HHSIASPA)
From: Anthony Signorelli [asignorelli@AdCouncil.org] I
Sent: Friday, January 20, 2006 6:11 PM
I
To : Burgess, Willlam (HHSIOS) 1
Cc: Jenny Osterhout; Petree, Kirsten-(HHSIOS)
I
Subject: RE: ePr~ze & Ad Councll Contest Rules - Call to F~nal ~ze
I
Bill,
Thank you for the quick response. We are awaiting the availability of ePrize, however, please
1 l am. I will contact you Monday morning to confirm -
- -
Thanks aga~n, . -
rO, . .
- ~ n t r o n - - - -- -.
. .. - -
-----Original Message-----
From: Burgess, William C. ( 0s) [mailto:WBurgess@psc.gov]
Sent: Friday, January 20, 2006 4:17 PM
To: Anthony Signorelli
Cc: Jenny Osterhout; Petree, Kirsten ( 0s)
Subject: RE: ePrize & Ad Council Contest Rules - Call to Finalize
Anthony-l am available anytime before 1:00 If you want to pick a time I will make certaln that / am available
.-
\ -- t
-Or-.-- - *' *
William Burgess, JD, MPH, Senior Attorney
Office of the General Counsel, Public Health Division
.. :n 3,
U.S. Department of Health &Human Services
Room 4A-53,5600 Fishers Lane
Rockville, MD 20857 -
PH: (30 1) 443-0822
FAX: (301 ) 443-2639 -
~. .
. - . . . a.
..*- . - .- .-
- Wburgess@psclgov .- .. .. ... .
-. .
-- .,'
, . . . .- -
.- -
. . -
,
. - .
= -. -.
I
This e-mail message 1s Intended for the exclusive use of the reclplent(s) named above It may contarn lnformat~on that IS protected, privileged, or . . . ..
confidential. and it should not be disseminated. d~strlbuted. or CO~l ed to persons not authorized to recelve such ~nformation If
recipient, any dlssemlnat~on, d~str~buti on, or copylng IS strictly prohlDlted
-----Original Message-----
From: Anthony Signorelli [mailto:asignorelli@AdCouncil.org]
Sent: Friday, January 20, 2006 3:45 PM
""' To: Burgess, William C. ( 0s)
. . ...
Cc: Jenny Osterhout; Petree, Kirsten (0s)
Subject: ePrize & Ad Council Contest Rules - Call to Finalize
you are not the intended
Thank you.
Anthony
Anthony Signorellil Campal an D~r ecr or 1 Tn. d ~ v ~ r ~ ~ s ~ n . ; C o u , ~ i
261 Maalson Ave I New Yorr Nev: York !@!2l16
P: (212) 984-19991 E: a s ~ g n o r e l l ~ ~ a a c o u n c ~ ~ erg
Petree, Kirsten (HHSIASPA)
From: Anthony Signorelli [asignorelli@AdCouncil.org]
Sent: Friday, January 20, 2006 11:41 AM
To: Petree, Kirsten (HHSIOS)
Cc: Jenny Osterhout
Subject: RE: Univision Network - Childhood Obesity Prevention - "Grandpa" Psa
Klrsten,
Thanks for passing along the contact information. The Spanlsh site will be live later today or f
will let Sylvia know. .
Also Jeblny informed me that the "Treat Me? spot IS a SAMHSA ad However it !s not an Ad I
e- c-
- - -
-
- - -
.-- .
-Anthony - . .
-----Original Message----- '
From: Petree, Kirsten (HHSJOS) [mailto:Kirsten.Petree@hhs.gov]
Sent: Friday, January 20, 2006 11:08 AM
To: Anthony Signorelli
Cc: Jenny Osterhout
Subj ect: FW: Univision Network - Childhood Obesity Prevention - "Grandpa" Psa
Anthony-
" \?
I just spoke to Sylvla, and I assured her that we were talking about plans to have the site In SI
you'd llke to call her, and touch base, I thlnk that would be great Thls would be fantastic for u!
c#- -. .,
Also I got a letter from KlRO in Seattle, and they are runnlng our "Treat Me" PSA I'm not surc
Councll campalgn I haven't heard of ~t before They sald the announcement ran 11 times In C
a value of $1,100
Thanks--
-
. . - - K~rsten -
- &.
-----Original Message-----
From: Sylvia ~ a y o n [mailto:SBayon@UNIVISION.N~
Sent: Friday, January 20, 2006 10:48 AM
To: Petree, Kirsten (HHSJOS)
Subj ect-Uni vi si on Network - Childhood Obesity Prevention - "Grandpa" Psa
_--..
Dear Ms. Petree:
Thank you for sending Univision Network the public service announcement on Childhood Obe
"Grandpa." We would like to share the Spanish version of "Grandpa" with our viewers; howe~
air this Psa on our Network, our vlewers wodd need to be able to log on to the website that a[
tag of the Psa, www.smallstep.gov and find a link In Spanish with lnformatron.
Please let me know if you are able to add a link in Spanish with information so that I can air th
Network.
Should you have any questions or if I may cooperate in any way, please contact me vla e-mai
~ s h (are we?) If
thls an Ad
..Nw,and Dec..
I Prevention,
In order for us to
Iars in the end
)sa on our
at my direct line
and I will gladly assist you
Thank you,
Sylvia Bayon
Senior Producer
Program Continuity
Univision Network'
305-463-4664
sbayon@univision.net
The information contained in this e-mail and any attached documents
may be privileged. confidential and protected fro' i disclosure. If you
are not the intended recipient you may not read. copy. distribute or
- ---usetfiis information. If you have received this communication in - . - - --
error, please not i 5 the sender immediately by replying to this
message and then delete it from your system.
FW: NES Review o f the NHLBI "We Can!" Materials
Petree, Kirsten (HHSIASPA)
--
From: Anthony Signorelli [as~gnorelli@AdCouncil.org]
Sent: Friday, January 20, 2006 9: 53 AM
To : Petree, Kirsten (HHSIOS)
Jenny Osterhout Cc : -
Subject: FW: HHSIUSDA Dietary Guidance Review Comments on Revised HHSIOS !
Challenge Quest~ons
Attachments: Small step challenge questions FINAL EDITS 1-19-06.doc
\
Kirsten,
Kathryn has-provided final approval of the attached document . . . see below. We are'now codin1
-
d t i e format needed 6y ePrize and should beTon schedule to launch the promotion February 6th.
. -. - --
:: _ -
We'll keep you updated and w~l l l~keiy send you a llnk to a beta test slte prlor to the official laur
Thanks,
Anthony
-----Original Message-----
From: McMurry, Kathryn Y. (OPHS) [mailto:KMcMurry@OSOPHS.DHHS.GOV]
Sent: Thursday, January 19, 2006 5:54 PM
To: Anthony Signorelli ..
Subject: RE: HHSIUSDA ~ i e t x a Guidance Review Comments on Revised HHS/OS SmallStep
Just one final picky one, Q25 should be "an" orange way .... then okay by me!
PIS, let me know when tg,j,?,gk for ~t;live."
thanks.
Kathryn , >a
-----Original Message-----
From: Anthony S~gnorell~ [ma~lto:as~gnorelli@AdCounc~l.org]
Sent: Thursday, January 19, 2006 5:04 PM
To: McMurry, KatHryn Y. (OPHS)
- - .=
Subject: RE: HHS/USDA Dietary Guidance Review Comments dn Revlsed HHS/OS Smallstep
You're the best, thanks!
Please see the attached document and my notes below In "red"
Are we approved to go live with these changes?
. . >: -
Best Regards,
. - ..
Anthony
-----Original Message-----
From: McMurry, Kathryn Y. (OPHS) [mailto:KMcMurry@OSOPHS.DHHS.GOV]
Sent: Thursday, January 19, 2006 4:49 PM
To: Anthony Signorelli
Subject: RE: HHS/USDA Dietary Guidance Review Comments on Revised HHS/OS SmallStep
Anthony,
I next we e k - ,
~allenge Questions
. - . - .
~allenge - . - Questions -. ,.
lallenge Questions
FW: NES Revi ew of the NHLBI " We Can!" Materi al s
Thanks for the great job of addressing the comments Just a few final pornts:
Q1 --Great to include amounts for the pillowcase shoebox and backpack--but snould :ney oe I
to match the rest? chanoed to cups
I won't ask about the accuracy of the amounts -) maae tnem all up but t+ey are S U GD ~ S Z C I:
thanks
Q8 &23- Will kids know what a "fluid" is? orwould "liquid" be better? (your call! mange:! tc I
I think the correct answers for 8823 can be "water" (earlier Issue was 8 cups, and ~t ' s just presf
way, not only way). changed to water, thanks . -
On "try this" we wouldn't want to discourage milk as "other beverages" removed "other bev~r a
Q16--should be equals "about" 1 cup of milk (sorry, my mistake). changed, no worries
-. . .
QE5.:cprrect answet is sweet "potato" ( no' ! €! ' ) ... whoops: changed (a Dan Quayle type error;
dlrs op; . .
.- -
- --
. .
. - .
- .. .
Hope this is clear; call with any-questioris.
Kathryn
-----Original Message-----
From: Anthony Signorelli [mailto:asignorelli@AdCouncil.org]
Sent: Thursday, January 19, 2006 3:39 PM
To: McMurry, Kathryn Y. (OPHS)
Subject: RE: HHSIUSDA Dietary Guidance Review Comments on Revised HHSIOS SmallStep (
Importance: High .." I
\%
Kathryn,
No worries ... we can't learn if we don't try. I apblogize if this has been challenging, but I agree 1
improve upon the process moving forward.
-.*-+..*-. 4. .:.,-.
Please find a revised document attached. We incorporated all of the requested revisions, as M
suggestive changes. If a question received too much crit~cism, we simply removed ltfrprn the 1
One point to keep in mind is that our research indicated that kids are, in fact receptive to the id
balance, so we did not eliminate these questions altogether as one comment suggested. I car
research if you'd, I ke.
i : . . . _- - . . . , .. 3 . -
. - .
. .
w e need to translate this document into a different format for our online partner by tomorrow, !
know if we can move forward ASAP. I can be reached directly at the number below if you WOL
, .
Thanks for everything,
Anthony
.
. .
Anthan, Sipnorcili! Campaign D~rector I The Ad v ~ r r t s ~ n a Counci !
261 Madison Ave. i New York, New York 1001 6 . .. .
p: (2 12) 984-1 9891 E: asi gnorel l ~: . ~~adcounc~l . org
-----Original Message-----
From: McMurry, Kathryn Y. (OPHS) [mailto:KMcMurry@OSOPHS.DHHS.COV]
Sent: Thursday, January 19, 2006 3:15 PM
To: Anthony Signorelli
Subject: RE: HHSIUSDA Dietary Guidance Review Comments on Revised HHSIOS SmallStep I
Great, I'll be around t h~s afternoon and all day Friday ~f you have any quest~ons I know ~t ' s no
all these comments, and providing gu~dance to children that IS both appealing and accurate is
(e g servlng s~zesl amounts and moderate-~ntenslty phys~cal activ~ty) Your material has raise
that we all have yet to resolve and we still have a lot to learn about what IS effective I hope w
jllenge Questions
can likely
as the team's
, uwpt
of energy .
7are that
...
- .
please l m e - -
like to chat.
3llenge Questions
3sy to deal w~t h
ry challenging
some quest~ons
:an learn from
Fur: NES Review of the NHLBI "We Can!" Materials
your experience with the campaign
Kathryn
-----Original Message-----
From: Anthony Signorelli [mailto:asignorelli@AdCounc~l.org]
Sent: Thursday, January 19, 2006 9:46 AM
To: McMurry, Kathryn Y. (OPHS); Petree, Kirsten ( 0s)
Cc: Jackson, Yvonne (AoA); CHARLES-AZURE, JEAN (IHS); Sofka, Denise (HRSA); penningto~
gov (E-mail); Schneeman, Barbara 0 (FDA); Dietz, William H. (CDC); Carole Davis (E-mail); E
(FDA); Myrtle Hogbin (E-mail); Coktte Thibault (E-mail); Saunders, Sandra (OPHS)
Subject: RE: HHS/USDA Dietary Guidance Review Comments on Revised HHS/OS SmallStep
Thanks Kathryn! We will make the necessary changes immediately
..
Best Regards:
--
Ant h~ny - -
a -
- - - - -
.. , . . . * -
.
-----Original Message-----
From: McMurry, Kathryn Y. (OPHS) [mailto:KMcMurry@OSOPHS.DHHS.GOV]
Sent: Wednesday, January 18'; 2006 5:57 PM
To: Petree, Kirsten ( 0s)
Cc: Jackson, Yvonne (AoA); CHARLES-AZURE, JEAN (IHS); Sofka, Denise (HRSA); 'penningto
nih. gov (E-mail)'; Schneeman, Barbara 0 (FDA); Dietz, William H. (CDC); 'Carole Davis (E-m,
E (FDA); 'Myrtle Hogbin (E-mail)'; 'Colette Thibault (E-mail)'; Saunders, Sandra (OPHS); Anth'
Subject: HHS/USDA Dietary Guidance Review Comments on Revised HHS/OS SmallStep Cha
. ,
w.: --
Dear K~rsten, . .
Attached are Dietary Guidance Review comments from the HHS Committee on Dietary Guid;
Dietary Guidance Workin.g.&wp.on the revised HHSIOS' SmallStep Challenge Questions fo
This interagency review, as mandated by the National Nutrition Monitoring Act of 1990, provic
ensure that the Federal government "speaks with one voice" on nutrition guidance to the pub1
- . . .. . .. a.-
Reviewers identified numerous areas of inconsistency with the 2005 Dietary Guidelines for AI
scientific/ technical issues that need to be addressed before publication (Attachment 1). Othe
editorial comments are included in Attachment 2 for your cons~deration. Rev~ewers request sl
comments marke3 by asterisk.
- . I . . . -.-
. .
. -
. . - . - . -
.. .- *. .
. : , .:
Please let me know if there are any questions regarding t he comments in ~ t t a c h Aent 1, whic
mandatory to address before making the materials available to the publ~c. Also. please provid
comments to note how they were addressed.
Sincerely,
Kathryn Y. McMurry, M.S.
. .
. .
Senior Nutrition Advisor
Off~ce of Disease Prevention and Health Promotion
- U.S. Department of Health and Human Services
11 01 Wootton Parkway, Suite LL100
extra. niddk. nih
/e;, Camille E
3llenge Questions
)extra. niddk.
; Brewer, Camille
Signorelli
ge Questions
? and the USDA
ildren ages 6-1 1 . . .
-T
a mechan~sm to
icans and
bstantive and
al attention to
- - -
. .
- -
'e consi&Ted
sponses to the
FW: NES Review of the NHLBI "We Can!" Materials
Rockville, MD 20852
240-453-8260 (phone)
240-453-8281 (fax)
kmcmurry@osophs.dhhs.gov
-----Original Message-----
From: Dietary Guide Lines (OPHS]
Sent: Friday, January 06, 2006 4:13 PM
To: 'Carole Davis (E-mail)'; Dietz, William H. (CDC); 'penningtonj@extra. niddk. nih. gov (E-m
(HRSA); CHARLES-AZURE, JEAN (IHS); Jackson, Yvonne (AoA); Schneeman, Barbara 0 (FDA)
Cc: Brewer, Camille E (FDA); 'Myrtle Hogbin (E-mail)'; 'Colette Thibault (E-mail)'; Saunders, S,
. ~ e t r e e , ~ i r s t e n ( b ~ > - -- - .
-
-Sub@ct: By Jan. 12 : Dietary Guidance ~ i n a l Review--Revised HHS/OS SrnallSkp Challenge <
......
...
. . . . .
Importance: High .- --
TO. HHS Nutrition Policy Board Committee on Dietary Guidance
Cha~r, USDA Dietary Guidance Working Group
FROM: Acting Chair, HHS Nutrition Pol~cy Board Committee on Dietary Gu~dance
Attached for your final review are HHSIOS' Small Step Challenge quest~ons whlch were revis~
the comments provided by these committees. Also attached for your reference are the origlne
Review comments. Please review the revised material to assess whether the comments werc
adequately. %....
If there are any remaining issues, please reference the original comment in your response an(
by Question number(s) . . , , , , . . -.. . . . , ,
Please note: a rationale is requested for any issues designated as inconsistent (including Dc
pages) or scientifically inaccurate. You'may also include suggested edits to address a w signil
Comments should be sent to DjetaryGu~d_eLjnes~.os~ph_s~dhhs.gov. As you know. we assumc
indicates concurrence with .- the material.
Thank you for you? attention to this request.
:-. .. .-- . . . . . . . -
. :.
.-. - . -
. . . .
.. A*..
. . . .
Kathryn'.
.%&p ?/. .:ttc";lu~, "1C.S.
Senior Nutrit~on Advisor
Off~ce of Disease Prevention and Health- Promotion
U.S. Department of Health and Human Services
1lOl.Wootton Parkway; Suite LL100
Rockv~lle, MID 20852
..,.
240-453-8260 (phone)
240-453-8281 (fax)
kmcmurry@osophs.dhhs.gov . .
'; Sofka, Denise ail)
1
1
1' D
"
I d
Sf
TE?
Ira (OPHS);
?
.-
to reflect most of
ietary Guidance
3dressed
th
entify the Issue
reference
ntc-mcerns.
at non-response
FW: NES Review of the NHLBI "We Can!" Materials
Petree, Kirsten (HHSIASPA)
-
From: Anthony Slgnorelli [asignorell~@AdCounc~l.org]
Sent: Thursday, January 19. 2006 9:46 AM
To: Mcmurry, Kathryn (HHSIOS), Petree, Klrsten (HHSIOS)
Cc : Jackson. Yvonne (AOA); Charles-Azure, Jean (IHS): Sofka. Denise (HRSA):Penr
(NIHINIDDK) [El; Schneeman, Barbara 0 (FDA): Dletz. William H. (CDC), Carole I
Brewer, Camille E (FDA); Myrtle Hogbin (E-mall); Colette Thibault (E-mail). Saund
(H H SIOS)
Subject: RE: HHSIUSDA Dietary Guidance Review Comments on Revised HHSIOS Small:
Questions +.
~hank s - ~at hr y ni We will make the neces-smy changes mmedlately
rk - - - . - . .
- .- .
- - --
. -
Best Regards, -. -
Anthony
-----Original Message-----
From: McMurry, Kathryn Y. (OPHS) [mailto:KMcMurry@OSOPHS.DHHS.GOV]
Sent: Wednesday, January 18, 2006 5:57 PM
To: Petree, Kirsten ( 0s)
Cc: Jackson, Yvonne (AoA); CHARLES-AZURE, JEAN (IHS); Sofka, Denise (HRSA); 'penningtor
nih. gov (E-mail)'; Schneemgn, Barbara 0 (FDA); Dietz, William H. (CDC); 'Carole Davis (E-mz
E (FDA); 'Myrtle Hogbin (E-*'; 'Colette Thibault (E-mail)'; Saunders, Sandra (OPHS); Anthc
Subject: HHSIUSDA Dietary Guidance Review Comments on Revised HHSIOS SmallStep Chal
Dear Klrsten.
...-CCA,-. ..... -
Attached are Dietary Guidance Review comments from the HHS Committee on Dietary Gulda
Dietary Guidance Working Group on the revised HHSIOS' SmallStep Challenge QuesWns for
This interagency review, as mandated by the National hutrition Monitoring Ac: of 1990, provid
ensure that the Federal government "speaks with one voice" on nutrition guidance to the publi
. -
Revlewers ~dentlfied numerous areas of lnconslstency wlth the 2005 Dletary Gu~dellnes for An
- - - ----
x ~e n t ~f l c l techn~cal lssues that need to be addressed before publlcatlon (Attachment 1) Other
ed~torlal comments are lncludeb In Attachment 2 for your c~nslderatron Revlewers request sp
comments marked by aster~sk
Please let me know if there are any questions regarding the comments in Attachment 1 . whict
mandatory to address before making the materials available to the publlc Also, please provld~
comments to note how they were addressed.
. .
.:. > -
Sincerely.
Kathryn . .
Kathryn Y. McMurry, M. S
Senior Nutrition Advisor
Of f ~ce of Disease Preventron and Health Promot~on
U.S Department of Health and Human Servlces
Paye 1 of '
gton Jean
I VI S iE-mall)
s Sandra
?p Challenge
3extra. niddk.
'; Brewer, Camille
f Signorelli
i ge Questions
e and the USDA
nildren- ages 6-1 1 :
a mechanism to
ricans and
- - . - .
ubstantive and
5alattenmn to -:-
Ire considered
.esponses to the
FMT: NES Review o f the NHLBI "We Can!" Materials
1101 Wootton Paritway, Sulte LL100
Rockville. MD 20852
240-453-8260 (phone)
240-453-8281 (fax)
kmcmurry@osophs.dhns.gov
-----Original Message-----
From: Dietary Guide Lines (OPHS)
Sent: Friday, January 06, 2006 4:13 PM
*.
To: 'Ca-role D.avis (E-mail)'; Dietr, William H. (CDC); 'pe.nningtonj@extra. niddk. nih. gov (E-mi
(MRSA); CHARLES-AZURE, JEAN (IHS); J&son, Yvonne(AoA); Schneeman, Barbara 0 (FDA)
-
Y c : B f e we r , Camille E (FDA); 'Myfile- Hogbin (E-mail)'; 'Colette Thibault (E-mily-; Saunders, S2
Petree, Kirsten (0s) .. - --- - - --
-:::. . .-
Subj ect: By Jan. 12 : Dietary Guidance Final Review--Revised HHS/OS Smallstep Challenge C
I mpor t ance: High
TO: HHS Nutrition Policy Board Committee on Dietary Guidance
Chair, USDA Dietary Guidance Working Group
FROM: Acting Chair. HHS Nutrition policy Board Committee on Dietary Guidance
Attached for your flnal revlew.g$~ HHSIOS' Small Step Challenge questions which were revlst
the comments prov~ded by these comm~ttees Also attached for your reference are the origlna
Review comments Please revlew the revised mater~al to assess whether the comments wen
adequately
If there are any remaining issues, please reference the original comment in your response anc
by Question number(s).
. . . .. : -2-
Please note: a rationale is requested for any issues designated as inconsistent (including D(
pages) or sc~entifically inaccurate. You may also include suggested edits to address any slgnif
Comments should be sent to Dieta_ryGuideLine~ssos_ophs.dhh~sSgov. As you know. we assume
indicates concurrence with the material.
.-. - . - . .
- . < - . . . --
.:.- _
..:
-. - -. .
. -
. . -.
. . .. .
Thank you for your attention to this request.
Kathryn
~~ '1J. ~t'cc,~twvu&, ,tt.s.
Senior Nutritron Advisor
Offieebf Dlsease Prevention and Health Promotion
U S Department of Health and Human Services
1101 Wootton Parkway, Suite LL100
Rockville, MD 20852
240-453-8260 (phone)
240-453-8281 (fax)
kmcmurry@osophs dhhs gov
'; Sofka, Denise
to reflect most of
retary-Guidance
ddressed
. ~. . .
- :
entify the issue
reference
~n t concerns.
at non-response
. . .
FW: NES Review of the NHLBI "We Can!" Materials
Petree, Kirsten (HHSIASPA)
From: Anthony Signorelli [asignorelli@AdCouncil.org]
Sent: Wednesday, January 18, 2006 9:40 AM
To : Petree. Kirsten (HHSIOS)
Cc: Jenny Osterhout
Subject: RE: Ad Council Status-
Sure', I'm free until 12:30 and then again around 2pm on
Thanks,
-.
Anthony . -.-
. . .. - - -
....
e ZL . - . - .
- - -.
. -
-----Original Message----- . ---. ~. .. .
From: Petree, Kirsten ( ~~~/ 0~) . [ mai l t 6: ~i r st en. ~et r ee@hh~. gov]
Sent: Wednesday, January 18, 2006 9:11 AM
To: Anthony Signorelli
Cc: Jenny Osterhout
Subject: RE: Ad Council Status
Anthony-
I can give you a call after n~.on..today. Does that work for you?
<.
Thanks--
-----Original Message-----
From: Anthony Signorelli [mailto:asignorelli@AdCouncil.org]
. A-
Sent: Tuesday, January 17, 2006 5:58 PM
To: Petree, Kirsten .(HHS/OS)
Cc: Jenny Osterhout
Subject: ~d Council Status
... - --i- .. . I. . --
. .- . . :
- - .
.. :
. , ..
. . .. .
Kirsten,
Thanks for joining in on our call this afternoon. Sanjay's feedback will be very helpful a
build outand modify the Web site.
There are a few items I'd like to follow up on, which I've listed below:
-.:'q)-Final approval of Small Step Challenge questions from Kathryn's team
. . ... 1
2) Determination of where weekly NBA prlzes should be mailed from. We can ship the1
fulfiliment vendor and simply place a CDC return address on the items, should that mef
standards. Just let us know, as my offlce is beginning to become overrun by boxes ; )
3) We will need your leqal team's inuut
i ?'
/,
! l
.lJ .' \ -,
4) Can we schedule a meeting for Peggy Conlon (CEO) to meet with Suzy and your tei
Coalition project we discussed with Heidi last week? We have a proposal that we'd like
opportunity to include this program as part of our overall contract. It would be great if M
something on everyone's calendar before the new contract year beglns in early Februa
ve continue to . -
'rom our
jovernment
to discuss the
) share and an
could get
Page 2 of:
chat
have any updates or give me a call tomorrow ~f ~t ' s easier to s~ oly
T
Please let us know if you
Thanks,
Anthony
.4nthon! Sipnorellil Carnpa~gn Dlrector Thr Auver t 151nq Counctl
261 Mad!son Ave. ! New York. New York 1031 6
Petree, Kirsten (HHSIASPA)
From: Anthony Slgnorell~ [ascgnorell~@AdCounc~I org]
Sent: Tuesday, January 10. 2006 12 16 PM
To: Petree, K~rsten (HHSIOS), Koyan~ Sarrjay (HHSIOS)
Cc: Jenny Osterhout. Barbara Shlmaltrs Held1 Arthur Sarah Humm
Subject: Small Step Kids Usability Test Results
Attachments: Smallstep Kids Usability Test summary 12-22-05.doc; Small Step Usability [
05.xls
Kirsten & Sanjay,
Attached, please find the results of the Small Step Kids~Web usability test below.
. .
. - . - -
. -
1P) - - . - ~
As discussed, the results,of the small syrvey are encouraging and.will help usto-i mprwe.the I
upcoming year. If everyone agrees with the recommendations provided in Carton's report, we
developing a plan for updates immediately.
We can arrange a call to discuss coilectively if that would help. Or you can always just give u
a note.
Thanks,
Anthony
(Inthony Signorelli( Carnpa~gn Dlrector I The Advert~sing Council
261 Madison Ave. New York. New York 1001 6
a Table 12-22-
ring or shoot us
Petree, Kirsten (HHSIASPA)
From: Anthony Signorelli [asrgnorelli@AdCounc~l.org]
Sent: Tuesday, January 10, 2006 12:16 PM
To :
Petree, Kirsten (HHSIOS); Koyani, Sanjay (HHSIOS)
Jenny Osterhout; Barbara Shimaitis; He~di Arthur; Sarah Humm Cc:
Subject: Small Step Kids Usability . . Test Results
Attachments: Smallstep K' I ~S Usability Test summary 12-22-05.doc; Small Step Usability D
05.xls
\.
Kirsten & Sanjay,
Attached, please find the results of the Small Step Kids Web usability test below.
. .
. .- -
. -
er, - - - . . - .
As discussed! the results of the sma!! survey are encouraging and will h e 1 ~ u s t 6 ~ h ~ r o u e the
- . --- -. . .
upcoming year. If everyone agrees with the recommendations provided in Carton's report, w
developing a plan for updates immediately.
. .
We can arrange a call to discuss collectively if that would help. Or you can always just give us
a note.
Thanks,
Anthony
,,.! . ,
, , ...
. -
-< .
. .
Anthony Signorellil Campaign Director 1 The Advertlslng Council
261 Madison Ave. 1 New York. New York 100 16
.,lr.+chc - .... -..-*P: (2 1 2) 984-1 9891 E: as~gnorelli@!adcounc'il.org
Petree, Kirsten (HHSI ASPA)
From: Anthony Signorelli [asignorelii@AdCouncil.org]
I
Sent: Monday, January 09,2006 2:46 PM
I
To : Petree, Kirsten (HHSIOS) 11
Subject: RE: Ad Council Call Today at 3pm -
I
Importance: High
Kirsten,
He~di IS at an offsite meet~ng and IS runnlng 15 m~nutes late Can we call you at 3 15pm7 We
by 3 30pm I know you are extremely busy and don'twant to take up too much of your t ~me
-----Original Message-----
From: Anthony Signorelli ..
Sent: Monday, January 09, 2006 11:55 AM
To: 'Petree, Kirsten (HHSJOS)'
Subject: RE: Ad Council Call Today at 3pm
Perfect, we'll call you at 3pm
Thanks.
-. , # ? -
Anthony
-----0r1ginal Message-----
From: Petree, K~rsten (ms/OS) ~fiailto:Kirsten.Petree@hhs.gov]
Sent: Monday, January 09, 2006 11:53 AM
To: Anthony Signorelli
Subject: RE: Ad Council Call Today at 3pm
Yes--I'm available. I'll wait for your call?
- -----Original Message---:: - .. .-
. .
-..--> -~
- . ..
. .
From: Anthony Signorelli [mailto:asignorelli@~d~ouncil.org]
Sent: Monday, January 09, 2006 11:16 AM
To: Petree, Kirsten (HHSJOS)
subject: Ad Council Call Today at 3pm
,h9ud oe tnroupn
Good Morning,
._ Just checklng 1n.to confirm that you are free today at 3pm to chat w~t h Held1 and I about
Please let me know if you are around or rf we should reschedule . ..
Thanks,
Anthony
-----Original Message-----
From: Anthony Signorelli
Sent: Friday, January 06, 2006 11:26 AM
To: 'Petree, Kirsten (HHSJOS)'
Subject: RE: 'Small Step Challenge Rules & Call with Heidi
Kirsten,
Can you participate in a call with Heidi and I on Monday at 3pm? If so. we wl l call you r
It may be helpful for you to vislt the Coalition Web site beforehand, but we will certa~niy I
everything. Simply copy and paste the following URL Into your browser and search aroi
ht t ~: l l heal t ~chi I dr en~adc~ounci l . o~
-
Thanks,
Anthony
-----Original Message----- -
From: Petree, Kirsten (HHSIOS) [mailto:Kirsfen.Petree@hhs.gov]
Sent: Thursday, January 05, 2006 3:07 PM
To: Anthony Signorelli
Cc: Jenny Osterhout
.
Subj ect - RE: Small Step Challenge Rules & Call with Heidi
. . . - - -
--
1, - -- - ..
~nt hony- - .. . - . ---
- -
- . - - - --
.-:-. .- -
I just put a call into Bill, but haven't heard back. I hope to see where he is in the review F
I'll email you with his response.
I can meet next week-tomorrow is really busy for me. Let me know what works for you z
[Petree, Kirsten (HHSIOS)]
From: Anthony signorell( [mailto:asignorelli@AdCouncil.org]
Sent: Thursday, January 05, 2006 2:28 PM
To: Petree, Ki r st e~f HHS~/ 05j
Cc: Jenny Osterhout
Subj ect: Small Step Challenge Rules & Call with Heidi
. .-x
Kirsten,
Just wanted te check in with you about approval of the ePrize rules. It appeared
was~evi ewi ng the rules, but I wasn't sure if you had an idea of when we could ex
. . . _ _-_ . ., .
andlor feedback. We need them finalized - this week . if we expect to launch theco
-. .
.. ..
the-month: .... .. . .
Also, are you free Fr~day or early next week to have a call with Held1 and I regard
for Healthy Ch~ldren project? I'm not sure we ever really brought you up to speec
and we have some Ideas about how to use thls Coalltlon as a response to the re(
Please let us know when you might be available for 30 minutes or so
. , . ..:> :.- .~
Thanks,
Anthony . ._-..
Anthon! Si gnor el l i ! Campaign Di rect or ! Thc: A o v v r l ~ c ~ n g Counc ~l
261 Madison Ave Nerv ~ o r k , New York 1001 6
Page Z of' 2
:e you rnr3~1.s-
"
U.
. .
. .
- --
. --
~ -
lcess soon. and
though Bill . -. .
ct approval .. .
est at the end of
2 our Coalition
. .
In this program
nt IOM Report.
Petree, Kirsten (HHSIASPA)
From:
Sent:
To :
Cc :
Subject:
Anthony Signorelli [asignorelli@AdCouncil.org]
Friday. January 06. 2006 3:31 PM
Mcmurry, Kathryn (HHSIOS)
Jenny Osterhout; Petree K~rsten (HHSIOS)
RE: HHSIUSDA Dietary Gu~dance Review of the HHSIOS' Smallstep
Revisions
Attachments: Small step'challenge questions FINAL EDITS 1-6-06.doc
Lave s g r e a t weekend,
?.nt hony
2
\
;mall step challenge
questions ... - - .
- -
- Ki khr gn, -
. . .- . -
Wr!): -,OK f o r your qul cv. r 2s pons e a n - a . dc i s i ona l e3i:s.
fie =.ng;r~ ~ . s 5 + z.=;i
. .
----- Or i g i n a l Messaqe-----
From: McMurry, Kat hr yn Y. (OPHS) [ ~ ~ ~ ~ ~ ~ : K M ~ X G ~ ~ ~ @ O S O P H S . D H H S . G O ' , ~ I
Se nr : Fr i da y, J a nua r y 06, 2G06 2:49 PM
To: Ant hony S i g n c r e l l i
Cc: Jenny Os t e r hout ; Pet r e- e, Ki r s t e n (OS)
S u b j e c t : RE: HHS/USDA !2ie\ary Gui dsnce Xeview cf t h e AX/ OSt Sma l l St e p C
- Re vi s i ons
I mpor r anze : Ei gk
c?g-:>rs:+
. .
2- l c nqe Qu e s r i o n s
c j a n a e s :o t h e a t c a c h e d d o c c me x . Fl e a s ? s h a r e wi t . ". vour corrL!.ittee+ anz . l ey 15 k: . : : : : :::?.sr. . .
I
- - -
we nave f i n a i a ppr ' ova l . .. . .
I
Thank you f o r your cl os e' at t enC. i or , and r es pr ?. s e r o r n e conm, ent s. - Ys pef ~f ?i F~. ; =%e ma r e r i a l
w i l l s t i l l r e s o n a t e wi t h k i d s .
I. -
The r e a r e some p l a c e s wnere I t h i n k . a d d i t i o n a l chanqes woul d be a good i a e z b e f o r e s e ndi ng
t h e que. sr i ons back t o f h e r e v i e we r s , and a s r e q u e s t e c , I ' v e a r t a c h e d t h e 1 ir, r r a c ~
c ha nge s . ' I apol -ogi ze t h a t some were r n e r e s u l t of a l a c k o f c l a r i t y a n d c o n f l i c t among . . . . .
.-. - =.,, some. comments. .- . .-. . -
. >
; t h i n k we s houl d b e a b l e ' t o Tur n i t a r ounc a ~ i s k l y ; b u t I ' m our- ofi.-th-e . s f &i c e Men. an",.,
not s u r e whet her I w i l l be a b l e t c a c c e s s e ma i l .
P i s . l e t me know i f you have q u e s t i o n s a bout my e d i t s .
----- Or i g i n a l Messaqe-----
- . . . -
: r c ~ , : . ..: .;r:hony .... S i q n o r c l l i [ ~ a i i z o : a s i ~ r c r e - - ~ ~ ~ . ~ . ~ C : ~ ~ . " 1 ~ 1 : 1 . 3 r ~ ~
S e n t : Pri daj ; , J2ni ; ary 06, 2306 12: 12 Zt.' L ..
-
8 . 0 .
..
. . a.
_ u . McNurry, Kar hr yn Y . (OPES:
Cc: Je-ny Os r e r hout ; P e t r e e , Ki r s t c z ( 0 s :
* . ..,,.-.
S u b j e c t : HHSIUSDR Di e t a r y Gui dance Reviekj zr r n e .+.zs!OS' S x a l l S t e p C h a i l
g e v i s i o n s -
I n p o r t a c s e : Ei gh
Ka t hr yn,
. .
I am s e ndi nq you t h i s e ma l i ac t i e r e que s r of Kl r s t e c .
We' ve r e v i s e d r h e Smal l S t e p Cn a l l e n q s q l ~ e s ~ i o n s i c r e f l e c t most cf -he aon-rlenrs pr ovi de d
by !.roc and your t eam. We t r u i y a p p r e c i a r c yc:r gui da nc e , f e e dba c k a n6 aI!cencion t c c n i s
pr oj e c r r . Pl e a s e s e e t h e a r r a c h e c doccmenr f o r mc d i f i e 6 r opy.
1
At t a c h e d a r e Di e r a r y Gui da nc e Revi ew cornmenrs f r om t h e HES Co m. l t t e e 27. ? d e r ? r \ . G- i cance
a n d t n e 'JSDA Di e r a r y . . ~ ~ ~ ~ , Qg n c t _ ~ o r Ki n g Gr oup c n HHS/CS'
I, . -
. . -
- .
Sma l i Sr e p Cn a l l e n g e Qu e s r i o n s f o r c h i l d r e n a g e s 6 - 1 1 . T ~ : s i n ; e r g e ; c y r e y l e w, 5 s
ma nda t e d Sy t h e Pi a t i ona l N l ~ t r i t i o n Yc n i t o r i y q cf 1932, o r c v i - e s a . ~ . e = : - ! = ~ ~ s ~ . z c e r . s x r e
. . . .
t h z r =h e Fe d e r a l gover nment "spe. aKs wi:.". c n e v o i c e " sn ncr r l r - : on .;.;;;L~~zc=.-.. . ,,---
I
r: -
~ . : = n k y 3 ~ ,
A z ~ ? : o F ~
- - - - - Or i g i n a i Messag?-----
From: Mcmurry, Ka t h r y z (HHS/OS) <KI.lc?!.;rry1?2SC:?YS. 3hBS. G3'.'>
r 7 - . .
L G : P e r r e e , Kl r s r e n ( 2ES/ . 3S, <Xi r s x e - . Pe r z e e [ y i n s . z s v >
- / * - - - - - .
CC: So f k a , Ee n i s e (!MA: <DSof ka@r . r sa. gov>; , ?e~zi ~. c: c: . , Zezr. I s - - " ; I\ - .. . .. - --':i
- .
;,..- . ,.a=::sc--!l;.L.;.:-. . ; : ' . - <p e n n i n q r o n j @r n a i l . r . i h. CJSV>; J a c k s c z , YI-anne (-2.C;) <.fv?--=
Ca mi l l e 5 ( F DA) . < c a ~ . i l i e . b r e we r g c f s a r i . 535. ,?.'jb>; Qier:, ! +; Ll l i ac 5 .
--.-
. .
- [x; .CL;rd4?CCC;G37>; Cf, ari es-. ; z; j rS; Gear. : =I ; ] < ~ E ~ ~ . . , C ~ - ~ ~ ~ _ = - L - : - G . : - ..------..-. - 2 -..!
Re vi e we r s i d e n t i f i e d many a r e a s o f i n c o n s i s t e n c y wi t h t n e 20C5 Di e c a r v ~ u i ~ d e l i n e s f c r
I'
Ame r i c a ns a n d s c i e n t i f i c / Te c h n i c a l i s s u e s t n a t ne e d t o b e a d d r e s s e d b e f o r ; e p u b i i c a r i o n
( P- t t achment 1 ) . As n o t e d , f u r t h e r d i s c u s s i o n w i l l b e ne e de d r e g a r d i n g z h e c h a r a c t e r i : a r i o n . . . .:.
o f "whol e g r a i n s " a n d d a i i y a mount s of f o o d s recoinmended f o r chi l cl r er : a q e s 6 - 1 1 . Ot h e r
. --
- - - - - =s u b s t ' a n t i v e a nd e a i t = i a l .corrm.ents a r e -:-nciuied : n- C- - - La c me ? : ' Z. f o r o ~ r . d o ~ s j ~ e r ~ : i o - . ..
. - , .
Re v i e we r s r e q u e s t special a r t e n z i o x r o ccmnenr s n a r k e c b\. a s t e r l s e .
- .
1
,; f re;.:_:
- - . - \ . . . - ' - - - -- - -
P l e a s e i e r me know i f Th e r e a r e a n Y c u e s r i o n s r e q a r c l l g e romms?:s l r Aj raehmen: i ,
. - . .
whi ch a r e c0nsi . der e- J mandator!, r,o a d d r e s s c e r c r e ma!::?-; z h s ma c e r i a l s a : a i l l a ~ ~ l o T G zne
, . . .
p u j l i c . S e c a l ~ s e o f t h e nur ner ous i s s u e s r a i s e c r e g a r s l n a r n i s m a r e r i ~ l , a / f i n a i r e v i e w 3f
- . - . -- - y , . -
- . . ,
- .
. .
3 a r b a r e . O (FCP-) <b a r b ? r a . s c h n e e ~ n l Cc c f s a . r a a . qov>; ' Ca r =. l g Ta?-:s ::.;,-::1 '
--
. . . .
- .
< Ca r o l e . DaviS(22n2p. u s a z ; goL;:>; - ' ??$~r r , l e :' , ocjin ; E- y, al l ; '
- --
. --
<Myrtle.Hogbin@cnpp.usda.go~->; ' C o l e r t e Th l b a u l r ( E- n. c i l ) '
- .
CCo i e t t e . Th i b a u l ~ k c n p c . . usci a. q o v >; Sr e we r , C a n i l l e 2 (??A: < z a z i l l e . cr ewzr ~; : : s~r . . f 21. z:::?; '
. ..
Sa u n d e r s , Sa n d r a (HHS/OSj <SSaunder s@OSO?i - i S. DEHS. GOV>; 3j , cbbars, : . r . 5 .:.:-"
<vhl Lh@NI H. GOV>; Ke s s e l Md Mph, Woodl e (HhS/ OS) <W:lesscl@OSO%tj. C;-: . ;;:.';I 5 , lir:i
( N I H ) <ddlOc@I\JIB. GOV>; Smi t h , Ka t h l e e n (FDA) <kathleen.smi:h@cfsan.faa.-~cv>, .Azm:;rr;:,
Ka t hr yn (HHS/OS) <KMcMcrry@OSOPHS. 3BHS. GO\'>; J a c k i e Saver , ( E - r ~ a i l ;
< j a c k i e . havenkcnpp. u s a a . gov>
S e n t : F r i Dec 23 13: 28: 07 2005
S u b j e c t : HHS/USDA Di e t a r y Gu i d a n c e Revi ew o f t h e HHS/OS1 S n a i l s t e p C h a l l e
, , ....
, *; =
<<SmallStepCha?lenge.DGrevie~.co~~~ Dear Ki r s z e n ,
. - 1s e s s e n y i z l
l n p o r t a n t , thou?!-: c onpi e >; , s t e p f s r e n c =l ~r a : i r ~c n e a l z h i e r s i e z s . I:
. .
v e i l - q u ~ l i f i e r j s t i f f i r e i n v o l v e = j r t p s ~ p y s i o p p s - : r - n?s: dr r 5 t c ; a p c c
n ? e Qu e s z i c n s
I
. .
r h e r e v i s e d ma t e r i a i s w i l l b e n e c e s s a r y , al 2ri ; wl r n r e s p c n s e s t o the comm~ln-- A r ~ a c h e d
be l ow i s t h e e n a i l r e s p o n s e f r o m c h e USCA. c o n T i t r e e o u z l i n i n q t h e i r c o n c e r n s .
: . ;' .'
I
-- .
N u t r i t i o n c o mml ~n i c a t i o n ma z e r i a l s s h g u l d h e o r i t x e n a n d p e e r - r e v i e we d b v - a u a l l f i e d A
n c t r i r i o n comr nuni car i o- p r o f e s s i o n a l s wno a r e we l l - v e r s e d i n t h e p r i n c i p l e \ s o f t h e Dl e r a r y
- ,
c L a r l s v a n d a c c u r a s y .
I
Z u i d e l i n e s , , b e f c r e u n d e r g o i n g t h i s r e v i e w Fr oces - c.
. -
The c a b l e s a nd a p p e n d i c e s o f t h e Di e pa r . ; Gx i a e l i n o s s n o c i 2 a e u s e d a s t h e
c - .
r e f e r e n c e f or - e>: ar r , pl es o r r o o c s o. i r c e s c f r . x r r i e r . r s . Al sr , , t h e Di - ar y
. .
commendations a n a e l t h e r t h e Mv?vrai?. id - c. r P. 53 e e z i n c z l a n s s h o c l d b e
, . .
. -
- - .
r s f e r e n e e f o r a ny recopfl, erlaa+:ozs f c r -si:...: . y=ur. =s 2: rgczs -9 :,3?5,27,5.
- .
.
or r n e z r i n c i p l e s o f rhs Dietary G . ~ i d e l i ? e s 1nx,2. c =- s c ne r - f r i e n5: ~: r ~a r s r : a - s
S i n c e r e ? y,
p r i ma r y
. .
G. - l : aei ~nes ' Ke!:
u s e 3 a s p r i ma r y
T3'1. cr ar ?=l at : , 3n
.
i s a n
. .
Ka z i r v r r . Mc!4urrv, K. 3 .
. . - .
Ser.:cr Nuyr:=ion A- *s y, ~~s z r
A;; L - L i c e cf C l s 2 ~ s e ~ r e - ~ e ~ = ~ ~ - ~ 2.5 +-irk- Z- - - - - ; -- .. - - - - - - - - A - -
- -
- . . .
- - - - = =
- -..... C - . - . - _
s e r v i c e s
- - - ? 7 , -
\rjc.-z=c: F s r k ~ z y , >>;:ye ---L, -
. -
c "1, 20552
~ o ~ k ~ \ - i l i - ,
249-453-6260 (phone' ;
240-152-8281 ( f a x )
k n c n u r r y @o s o ~ h s . dhhs . go-,:
-----
. . -
Or l g l n a i Messaae----- ..
-
! r on: T h i ~ a n l r , Cc i e r t e [ ma i i r c : Co l e r r e . Tk. i kr aa: l r ~c~"uz. - - :;s5aa ~ 3 ~ , 7 ;
Sect: W~dne s da y, December 1<, 20C5 9 : 56 A!!
Tc: Mzr.lurry, Kazhry;;. '1'. (O?HSj
-. .
Cc: C' Conne i l , Ke l l i c ; Sounde r s , Sandr a (OzES!; c a r c i e F a c i s ; Ccl ?: : ~
Kl c r f e l d ; Denni s Smi t h; Edi t k. Tbonzs; z i i z a b e z k Cr osby; Ezl i xi p=-e-i:; Tar
m
- .
.. . .
l e n n e y ; J oanne Gu l h r i e ; Mol l y K r e ~ s c h ; blyrcl' e Soqbi r. ; 312szr. ; r ~ e ~ s r .
~ . -
rat w e - : .
. . . - -. --
- - -
. .~
.. -
. . ..- . .. . - -
.-.. .
---. . .
December 14;-2005
Dear Ms. McMurry:
. . - - - -
US3A' s Ci e r a r y Gu ~ d a n c e Worki ng Group hz s co!r. pl et ez 1:s r e vi e w 2: sza-LS:
Qu e s t i o n s , a componen; of t h e HiiS P u b l i c Af f a i r s / Ad Connei ; ' s new car,z,z;:
, -
. -
young c h i l d r e n t o e a t h e a l t h y and ge: a c t i v e . The r e yi i e we r s ~ d z z t : r i e c r
i n c o n s i s t e n c i e s wi t h t h e Di e r a r y Gu i d e l l n e s and many ~ e c h n i c a l ~ r o b i e ~ . s r
a ddr e s s e d p r i o r r o p u b l i c a ~ i o n .
Al l r e vi e we r s a gr e e d t h 3 . t h e ma t e r i z l Kas una =c e pr a bl e and ne e ds t c be r
once t h e ma t e r i a l i s r e v5Se c .
. .
I t a p p e a r s t h a t t h i s document d i d no? under go p e e r r e vi e w p r i o r t o s ubni s
o p e r a t i n g p r o c e d ~ r e s s u p p o r t i n g o u r r e vi e w commi t t ees s u g g e s t p e e r r e vi e b
Agency c l e a r a n c e p r i . o &~ . . s u h p i s s i o n f o r f or ma l r evi ew t o t h e work groldps
t h e s e pr oc e dur e s c oul d have g r e a t l y f a c i l i t a t e d t h e r e vi e w ?recess.
We have a t t e mpt e d t o pr ov- i de r a t i o n a l e and s u g g e s t i o n s f o r change i e r m a
of o n r comments. We have a l s o i n c l u d e d o t h e r s ~ b s t a n t i v e co; m, enrs f o r
c o n s i d e r a r i o n whi ch do n o t need t o be a d5r e s s e d i n o r d e r :o p u b l i s h t h e n
due t o t h e poor c o n s t r u c t i o n of t h i s document i t would be a a v i s a b i e t c cc
into c o n s l d e r z t i o n , e s p e c i a l l y t h c s e t h a t a r e
marked by an a s r e r l s k .
- - * - . . . ,. - - . .
...
. . . .
.~ . . .
Pl e a s e l e t me k n o ~ i f yoc have any f u r t h e r q u e s ~ l c n s a?.d whether : her e 1:
n e e r i n g t o have f u r t n e r d ~ s c n s s i o r ! . . if c. meezi nq, i r . :t.i. En t e r e s r of ti:
~ o u l d be h e l p f u l :o kncx i n advanze t h e s p e c i f i c con;?z?.zs r e q u i r i n g c l z r :
S i n c e r e l y ,
/ / S / /
. ..
. .
: -.. .
Ca r ol e Davi s _ . . a
Ch a i r , Di e r a r y Gui dance Worki ng Gr osp
c c : D ~ e t a r y Gul dance Wor kl ~i g Group MeaDers
A -,-
iL,.. The
a s we i l a s
Fc i i c wi nc .. . . _ -_
t e r i a l , however,
e a l l comments
- .
. - .
. . .
- -.
. .
-.
need- f or a '-
s , i s needed i t
. .
. -
cat i o n .
Petree, Kirsten (HHSIASPA)
From: Anthony Signorelli [asignorelli@AdCouncil.org]
Sent: Thursday, January 05, 2006 2128 PM
To: Petree, Kirsten (HHSIOS)
Jenny Osterhout Cc:
Subject: Small Step Challenge Rules & Call with Heidi
Kirsten,
Just wanted to check in with you about approval of the ePrize rules. It appeared as though Bil
rules, but I wasn't sure if you had an idea of when we Could expect approval andlor feedback.
finalized this week if we expect to launch the contest at the end of the month. , .-
. . - - .- - - -.- .
1A
-
- . .
' "Al so, are you free Friday or early-next week to have a call with Heidi and IfegaFdtng-our Coal11
Children project? I'm notsure we everreally brought you up to speed on this program'gnd we
about how to use this Coalition as a response to the recent IOM.Report. Please let us know w
available for 30 minutes or so..;.
Thanks,
Anthony
Anthony Signorclli( Campaign Director I The Advertising Council
. , st . .
261 Madison Ave. I New York. ~ e w York 1001 6
.la':
p: (21 2) 984-1 9891 E: ~ ~ i g n ~ e l l ~ ~ ~ d ~ ~ ~ ~ I . o r p
Page 1 of 1
2s reviewing the
2 need them
'fot+Hea7tw
ve some Ideas
--
- --
i you m~ght be
Petree, Kirsten (HHSIASPA)
From: Anthony Signorelli [asignorelli@AdCouncil.org]
Sent: Wednesday, January 04.2006 3:08 PM
To: Petree, Kirsten (HHSIOS)
Cc : Jenny Osterhout; Carla Horrilleno
Subject: Obesity Prevention - Los Angeles T~mes
> Further recognltlor for rhe campalgn . . . see belo:\. Pie are sezc:?.; 2
> hard copy to your attentlop- wnlek lncluaes a crea; fr0r.z page srrea-
> of "Cnln".
>
Talk to you soon,
> Anthony . %
>
>
-
-
- -
r l ~ >~tpd~wwo.lat~mes.con/fea1ures/nealth/ia-he-~ehav~~r2]anO~,~,~1~~~S,.
> story?coll=la-headlines-health - - - - - --
-
> From the Los Angeles- Tlmes - "
> Get the message?
> A new medla bl~tz--plus the powers of the feaeral government, odsrness
> and advocates--lust mlght get hmerlcans movlng.
> By Mellssa Healy
> Tlmes Staff Wrlter
>
> January 2, 2006
>
> TZIVIA SCHWARTZ-GETZUG.+,leans forward, llstenlng hara to a message fror
> the U.S. government. O n G e screen In front of her, a man 1s walklng
> hls dog when the dog puils away to lnvestlgate a lumpy parcel unaer a
> tree. "Leave lt," hls master tells hlm. "It's just an old double chln.
> Someone probably lost lt playlng here In the park wlth thelr klds."
>
. L & W - - -. ...,-
> "Oh my God, that is hysterical!" says the Sherman Oaks mother of
> three. "Very clever. "
>
.. .r
> Schwartz-Getzug likes the "selling idea" of the gcvernment's new
> campaign to get Americans fit: that taking just a few small sceps to
> improve diet, and boos& exercise can make people nealthier, slimmer,
> even sexier. But will she - and millions of other Americans - buy the
> message?
- 7.. . .-
. -
. -
. . . .
. -
> This time, ?hey might because the sellers have come prepared;' ~lushe-a
> with success from the an:i-tobaccp wars, they now know more about t-he
> American people - and how to influence them. And this time, the
> sellers are joining forces.
>
> In the last 18 months, the federal government, health advocates ar.d
> private companies have begun to merge tneir efforrs against fat and
> inactwity. The Department of Health a?.a iiumar: Services has turnec to
> a top Madison Avenue advertising firr. and a iea5ing InYernet design
> company to create the Small Sreps campaign. Medio conpanles are
> rethinking their long-standing practlce..~: marketing junk food to
> kids. And health advocacy organizations such as the American Heart
> Assn. are formin4 partnerships wiZn companies willing to spread tneir
> message to a seen-it-all, heard-it-ail Pmerican public.
>
> "Very few behaviors change because someone saw an ad. You need soclal
> norms in place, environmental supports, the products, the placement,
> all the things that make the right decisions easy," says Carol
> Schechter, director of health communicaticns for the Academy for
> Educational Development, a Washington, D.C.-based nonprofit
> organization.
>
.- ..
1
. .
> Thus far, campaigns'aimed at selling heaithy behavior have ~ E ~ ~ ; E = c z
> Americans, in large paril, ilo wear seat belzs, quiz s~.ckinq ~ z 5 rsfrs::.
> from drinking alcohol and driving.
>
> Bu: consider the 22.5. of kmericans who srL3ke, the 16% w' ns never wezr
> seat belts and the 17,000 killed each year by 5 r m k crivers, an5 2 : s
- . - . .
> underscanas ilhe lirLits of health canpaigns. ~1sre:. : C -C-?.eri=a:s - 1 % ~
> Schwartz-Getzug talk about the crusr, of denar.cc x ~ s r . :her. an6 z n e
> temptations they face daily, ank one perceives 2 sobcW--7 -- -A.U - - . - - ' A. - - - - .. .
> Marketing campaigns aimed ac changinc behavior f ~ = e lo:; 055s.
>
. .
> h full-rime community-relations specialist w:zr rho L.S. dewis!.
> Federation ar.d moilner cf three kids ages 5 tc 13, Schwarzz-Go=z-
. .
> can't fathom how she could find time t o get to r5e par!.:, mucr. less
. .
> play,with her kids there. Besides, she says, "I'm n s t zcnvinzec t : ~ :
-
> those little steps actually hsve an impact . . . . lakin: :he szairz
> certainly does something, but it doesn'tzeplace what's reall.
> needed. "
a ..
2
: . . . - - - - .
- .
. -
&' >&,he-'+ what ~ e h York advertising Giant McCann-Ericksor. Korldwicie ca-is _
> a "jaded can't-doer" - a parent too busy to ea? right a6d e-3erci.sg~.a,?.ci
-.- . .
> too discouraged to 'iaunc-h-a 'li-festyle overhaul. Nor all Americans -hive.
> grown overweight or suffer the health consequences of inacciviry, bct
> many share Schwartz-Getz.ug's personal assessment. "I'm silili
> relatively healthy," sne says. "aut I'm not in very good shape, and I
> don't feel very good."
>
> A walk after dinner sounds nice, she says, but by then, it's time to
> get the kids to bed. The 30 minutes of exercise a day recom-nended as
> the minimum for a healthy lifestyle? "I'm always trying to figure out
> where to find that, an$ ~t always comes down to less sleep," she says.
> <:
>
> - -
> Coaxing out good behavior
> i*..-.- -. ...,4
> It's clear that the straightforward approach to changing Pmericans'
> behavior will no longer work. Simply gathering the evidence, doncing
> the white coat, warning the public and recomnending a course of,-G-scion.
> won't cut it.
>
> Today, campaigns to prevent HIV and AIDS, discourage smoking, fight
> obesity and urge cancer screenings use humor, sex and sophisticated
market research. Public health advocates segment their markets and =
tallor their pitches t o t h e sensibiliTies and irig-dia consumption habits .
. .
of particular groups - preschoolers, teens, Latinos, African
Americans, parents of school-age.kids. They push fitness and health
using one of the advertising profession's oldest principles: Sell the
sizzle, not the steak.
These new campaigns offer encouragement by inscan: message,
downioadable cellphone games with disease-prevenrion ideas, reality
shows~.':websites with attiilude and infcrmarion, and porry humor for
> kids. . . . .
>.
> In vinta.ge newsreel style, the Nickelod.eoc channel details :he
> not-so-fine points of flatulence as par: of a new campaign aimed at
> getting kids to link what they eat co how their bodies perforr,. The
> federal government's Small Steps campaign features sexy soccer moms
> and a paunchy man whose healthy choices have transformed him i n ~ o a
> buff dhddy. An anti-smoking message that ran during the Super Bowl in
> 2005 poked mordant fun at the tobacco industry with a parody
> advertisement hawking Shards 0' Glass freeze pops ("Mr. Winky says,
> 'Talk to your kids about not licking. They'll listen.' " )
>
> John Riley, president of Metrix Inc., a Rochester, N.Y., marketing
> firm, says Americans respond to messages that emphasize social
> accestance and status - not scare raczics or lecr:res.
>
> "We need to pusk: that gmotionai buzzor; that's asin.; r2 se: =ke~. 1: =.a;.
- -
> attenzior. with t n ~ i r whole body and not just w : : ? : :heir ~ . i ~ c , " sa.;s
> Riley, a former New York public health official. "Tha:'s an elemen: cf
> social narketinq that more public health ?eo?le are ?e:zin;
> comfortabie with. Ten years aqc chey tkiox.:hr tha: was 2552; sor.enow;
> they though: that was tawdry."
>
, - . . , - -
> The U.S. government is now betting on "sociai marKet:ng," espezx~-\.
> as it cackles obesity - a threat tc the public's hell:- tfi2: ze:. 1 ~ 2 2
> tc diabetes, hear: disease and other serious ccndirions a?b rka: c2s:s
> tne narior. an estimated $117 billion annually ir. heal-'---- -nLa-e ccszs .
>
. < .
> The fight to stamp out tobazco smokinq ir: :he United Srates has
> schooled social marketers in the rechniques rhey b i i l l need rs ?ex
> Americans off the couch and away from rna chips.
>
> In-:three _de;'cades8 social marketiqa-campaigcs, b a c ~ e d by a relentiezs
. - .
W r c k o f - g o v e r n m e n t actior-s .agai'n-st tobacco and pl.icilc smokir.q, fLa;:s . .
. .-
> helped whittle the proporxion of Pmericans who smoke b ~ ~ 4 ~ . f - . T o xse E
.?7. .- .- .
> term from narketing; these ~ a ~ a i g r . ~ ' public messapi~.~ has positloxed
> smoking, in the minds of consumers, as a habit tnat is socially
> constricting and uncoolt.
>
> "Human beings are very complicated, and there are a lot of inreresrinq
> barriers we set up" to justify behaviors that aren't in our best
> interests, says Peggy Conlon, president and chief executive of the
> U.S. Ad Council. "The key to advertising is 'not to bash them down with
> a battering ram but to coax out the positive behaviors." Often ads do
> that by appealing to s,:pme other deeply felt need - an obligation to
> children, perhaps, or gaesire to be sexy, admired or envied.
>
> The Truth anti-smoking campaign, aimed at teens considered most likeiy
> to take up smoking, is currently one of the edgiest public health
> efforcs on the Arnegj,~~,~+ndscape. In advertisements on youzh-oriented
> outiets such as MTV and the WB, on its extensive website and froa its
> distinctive orange truck parked outside concerts, skate parks and
> video arcades, Truth strikes .z radically rebellious pose. Ic is-.& -
> campaign of the American L,egacy Found?tion, which is funded by money
> collected from the tobacco industry in s landmark settlement of a sui:
> brought by 46 states.-
> , ..
. +
> The Truth rarely mentions the long-term health effects of smoking in--
I-. -. - "'.>. .i t's ads . -
,
and you'have ta..hunt for tn,", data or."?-ts website.
Such . an . .. . ..
> appeal.would be ineffective for the campaign-'s incended audience o f -
-
> teens and young adults, whose sense.cf immortaliry is I-irzually
> impenetrable, say the campaign's architects.
>
> Instead, Truth - in the sartorial trapginas an5 mu~~blec patois of
> American teens - portrays the -tobacco industry as a carrupz,
> hypocriticai institution tnat could be a worrhy scand-in for tne
>-ent-i.m'; -loathsome -world of adults. In snort, for an audience yearning
> for a way to stick it to their parents, teachers or bosses, Truth,. -
> positions the decision not to smoke as an act of defiance.
>
> "We're selling rebellion," says Cheryl Healtcc, president of the
> American Legacy Foundation.and a key architec: of the campaign. TO
> many adult eyes,,Truthls ads are qraphic, offensive or just plain
> lncomprehensibie. 3 2 ~ they work bezause :hey engage thelr target
> audience on their own level, says HealEon. "Jusr tnink how hard it 15
> to get a health message across :o someone who's 14 and chinks they're
> going to live forever."
>
> A 2002 study of the Trutn campaign found that its message has
> penetrated deeply into the culture of American teens and youth, even
> as smoking has declined to its lowest levels since tracking began iz
-. -
3
> 1975. Healton thinks there is szrong evidence :ha: Trurk has
> succeeded.
>
> Today, she says, :he Truth campaign is ;eaoqzlzeC b y 7 0 % tc 53; :i
-
> knerican teens, making ir one of rhe mcsr raF.:irar zra~-$s.
>
. .
> But in many ways expunging the sr,oking hati: thrzu;?. social 7.-r.<sz::.z
> is easier z n a ~ changing eacins habiEs, experrs s a y
>
. , - > "Obesity is not tobacco," says D r . Robert E. Eckel, a przfesscr - - .- - & - -..-
> University of Colorado School of Medicine :- Denver an5 cresidsrr :f
. .
> the American Heart kssn. "Nobody needs to smoke, and everysaz? nee55
> to eat and to move,-ar leas; some." Changinc ;he cosplex stex of
> factors that ipfluence how much someone-will choose LO eat an5 rr.cve
> "makes obesity in many ways a more difficult challenge."
>
> \
> Changes on every level
- ~.
> . . . - . - .. - - .
>A ckange bet,avior, action is alsb needed.
>
- .
. -.
> Motorists riay be swayed by pbhlic service announcements, but bucklir.c
> up is also required by law throughout the nation-, and states xirh lax
> requirements miss out on key federal highway funds. Federal lax
> requires healtn warnings on cigarettes, and state and local
> governments have adopted a wide range of smoking restrictions. Don't
> Drink and Drive campaigns may move tipsy motorists to give up their
> keys. But throughout the nation, drunk driving standards also have
> been tightened, as has their enforcement.
>
> The Bush administrati0.p is betting that turning the tide on obesity
> can be done not through~government mandates, but through voluntary
> industry initiatives and public campaigns of persuasion. "Change a
> -heart, change a nation," is a favorite aphorism of M i ~ e Leavitt,
> Secretary of Health and Human Services.
.'...-- - - -
In March 2004, the federal government kicked off its Small Steps
campaign, with pro bono help of McCann-Erickson Worldwlae and the
website-development firm Carton Donofrio Partners Inc. It is aim&
primarily a : "family buiiders" - parents age 25 to 49 with children
younger than 18 llving at home. About 38% of American households have
at least one, and it's a group that spans race, ethniclty and marltal
status. .,
I
.
Diverse' as this grsup is, however, it'shares- a--single ;rait : , L i k e . . . - . .. ..-
Schwartz-Getzug, time for people in this croup is zincs: entirely
spoken for by the demands of work, r.=ms and kids. Alzhough hsalthy
eatinganc! exercise is on their to-cio lists, 1: afcen falls to the
bottom and remains undone.
Working under the advertising industry group the Ad Council,
McCann-Erickson has produced more than a dozen advertisements for
telkitTSion, radio,p~int media, billboards and bcses. Media outlets
have donated more than $150 million wcrth of aircime and ad space-&to
run the campaign ads. An estimated 1C5 nillicn A~ericans have seen the
ads, and.l.2 million peopie have logge5,on to the Small Steps website
- a "conversion rate . . . anyone in commercial aaverrising would love,"
says the Ad Council's Conlon.
In mid-2005, the Ad Council an3 McCanp-'rickson rolled ouC a new crop
of healthy-eating messages aimed at young kids. Known inside the
industry as the "Fun With Food" ads, one fea~ures a pair of young boys
lounging alongside their skateboards eating cheese sandwiches on whole
wheat bread, as pigeons peck at their feet. k niahty belch issues from
one of the boys, scattering the birds. "Can your food do that?" a
deadpan voice-over asks.
- .
> Last month, ac eminent panel of scien:isrs x r ~ ~ d 75s rzcz, rssrzxrt:.:
, .
> and marketins industzies t'o iaunch a "massive soti~l nzrf.ez::z
- -
> campaign" aimed ar shiftinq the food chcizes 31 ~ n e r i c z ~ Xi5s f r : ~.
> junk food to heal'l- L Ller =are.
>
> Nickelodeon was amonq the first csr.9anies z c -?sl::~.reer fcr =?:at
. .
> campaign. Throughout tne summer of 2005, iz zirec zzasrriseT.enzs
. . - -
> 'urging kids to rurn off the TV and qo our anc ~ ~ z y . "Vo:~r 5 ~ - - nee-:
> yoc," says one ad, showinq a basketb~il pesrerin; z v i ~ e s care-=.la..-:..- - - -
> kid untii he takes it out to play. The "Let's Jxst ?1z.,;" .----,I:-- uc..Lh,-- . -.. -
> culxinated on Ocr . 1, wheri Nickeiodeor wenr dzrk f c r :5ree F.c.:rs, :
. .
> while more rhan 500 schools and yourk grcc?s cr,Ga:.izee s s e = ~ z ~
> aetivlties.
. .
>
i In October, Nickelodeon announced it had ioined ;be A~~ericar. he-r:
.
> Assn. and the Killiam 2 . Clinron Foandarion ts crezre tne h ~ - : ~ n c e fzr
> a Healthier Generation. The three will ccg-bine forces r: launch
> comprehensive education and advertising carnp~ign aimed az gezti
> to eaf -right .andexercise more. _-
. . .
>"- . - . .
~->
- - .
-
> To the architects of the anti-obesity campaigns now cnderway; y
> children are an espeiially key-target audience. Bonjarded with eno
> effective messages, they may be the generation that turns thesocial
> tide against weight gain and inactivity, says American Heart Assr..'~
> Eckel.
>
> But if that is to happen, parents such as Schwartz-Getzug must also
> get on board and lead by example, experts say. Some of those parenys
> will be nudged to action by the lure of losing double chins, or love
> handles or spare tires - all unwanted body parts portrayed as 1
> the government's new c$mpaigE. Other parents may be prodded int
> action by their kids, nd. also being targeted with get active
> campaigns.
> - -
> But in homes such as Schwartz-Getzug's, even this two-~ronged ap~roach
> is $acing the power&.fnrcgs of inertia. Recently the Sherman Oaks
> mom overheard one of the "Let's Just Play" messages on TV and, despite
> a to-do list a mile long, suggested a fa~~iiy outinq.
>
> "Yeah, OK, Mom, as soon as this show is over," the kids replied.
>
> *
-
>
> (BEGIN TEXT OF+-INFOBOX)
. . >.. . ,, . -
: . ~ -
- . . ~
-- ,
-..,
. . . . --
> Changing behavior: what works
>
> Keep it light, keep it positive.
>
> Many years ago, the U.S. Ad Council ran public service advertisements
> urging Americans to be screened for colcreczal cancer. The campaign
> snowed caskets being lowered into the ground - and the ads soon took
.> the -s&e -route. ~ ~
>
-. - -. . . .
> Effective advertisinq campaigns don'r "scarf :he l i f e 02: of ~eo?le,"
> but empower audiences to acr in their bes: inreres:, saps Peggy Conloz
> of the Ad Council. Conion says tnaz a new colore,=~al screening ad
>. portrays a -colorectal ?clyp as a sio~j and burr.Sllr,g croxblemaker that,
> when collared early, is no threat at all.
>
>
> Sell the sizzle.
>
> Whether it's steak or health, advertisers say, sex sells, and so do
> social benefits such as status, attractiveness and self-confidence. So
> sell those - not the prospect of a longer life.
>
- -
5
.-
-
~
,
. .
> In ;he goY.rernnent's Small Steps campaign, ope nzzzzi~e a- sr.siis ;-:::r.
- .
> doc-ed lines how -he waist 2r.d +h'-nc ~f o-=-r--c--
-A-Lu..- -.- - . 1 ~ 3 E SZZZDZ T.CX
. . . . . .
> can be whittled down xherL she gers I n tne na-~t of zowsr-xElp:rnz alrrz
- . ?.
> :he sidelines br caking a waLk afcer dinner. >.I c shotc cr ner r-5sr.:.
- . *
> is nipped.fron pucgy LO sexy, rext r c ~ ~ s x s rhr zzr-,~es,
- -
"- "f fC r':--. =: . > suggestin5 changes in che woman's se~r-mag?. "Fi;?.zs --,-
> the soccer fielc anc play forxard," says the ~ex: =hat rxr.s ?LC~.; zne
> innermost line, in ads that aFpear in English and 'panrs?..
>
>
> Offer peer acceptance to young audi-ences. -~
>
> Whether a kid is 6 or 16, qomotivator is mors powerf~l char: :he
> acceptance or admiration of kids her age or - even bezter - a hit
> older., advertising pros say. Ir, anri-smoking campaigns, the fa=: - & = - -..- -
> kids find smokers less attractive as friends ane dates is a
> particularly potent lever. In a mcre posi4ive way, the Truth ca;r.caiqn,
> says Carol Schechter, appeals powerfully ;o teens' desire.ro 5e ~ ~ r t
> of a lzrger--yputh movement.
. . % .
-- .
--
---
-. . .
- -.'
. '- : . .-- . . .
. -
~ --
--- _ - _ ,
> Make ir immediate. . '- . --. .. - - --- -
>
> Young kids live in the moment, and that's when they need LO believe
> their reward will come if they do what the advertisenenr says.
> Marketers of toy and junk food know and follow this rule well: You eaz
> this product, you will play better basketball as soon as you go out to
> the driveway; you buy this toy, and your life instantly will have all
> the excitement of an action video game.
> For this audience in particular, "any health effect is so far in the
> future, it really has HH~+relevance, 'I says John Riley of the marketins
> firm Metrix. . .
> speak the audience's language.
>
.'*--&* . ..- , ,
> "Thunder thighs," "love han-di,esW and "spare tires" may not be the way
> the Centers for Disease Control talks about obesity, but those are
> terms in which regular Wericaps think of their extra pounds. So,.;~hen.
> ad ~ o p y for Small Steps TV ads was wrirzen, it toured che power of
> marginal changes in diet and exercise to heip thirty- and
> fortysomethings lose fhose unwanted.body parts.
>
> Similariy, man9'of the anti-smoking advertisements that appear on MTV--
-.---;2..would be unintelligible t o an adult wha has'no €-eenager living a? h-o.me
> (and some who do). But -if the message is to ~e authentic and'
> believable, it must, like, come from someone who totally sonnds like
> he spent the afternoon playing video games, dude.
>
> La familia importa.
>
> With Latino audiences, family relations are paramonnt, and appeals to
> -this.,audience shouid reflect thar prioriry. Campaigns aimed at getting
> Latino parents to exercise have portrayed walkinq -as a family afLsir,
> and for women, an,extension of their obligation to their family.
> . .
> Let the web do the work.
>
> For all audiences, but for teens in particular, the World Wide Web is
> the place to learn and connect tc an Issue.
> Bill Oberdorfer, the YcCann-Srickson Worldwide account executive for
> the Fun With Food anti-onesity messages aimed aL kids, says the
> broadcast ads cac afford to be fuzny, crypt~c and light on educational
> messages because all they need to do is lead kids LO a website.
> "That's where the heavy lifting is cone," says Oberdorfer. For kids in
> particular, many campaign websices extend and convey messages with
. .
> computer games and even opporrunities co chat a ~ z :ns:a.r :.essa~r r::::.
> other kids.
>
> The same is true of the Trurh campaign, and ever. :he S n a l l Stezs ar?e5
. .
> at adults: Let the ad Craw q~arries c c =he wezsi:~, anc -sr r?e
> website convey the real infor5z=:on.
>
> -
>
> (BEGIN TEXT OF INFOBOX!
> -
> Fitness in Finland's footsteps
> - -
> Finland's public campaign tc drive dowiY one of the world's :"-iq:?es:
> rates of heart disease is often cited by pcbiiz healthfficials as t
> key example of what a social marketing campaign car: do whec Sacke5 51.
> a wide range of government policies. .\
>
> At the-en-d--?if Wnlgrld War 11, roughJy 755 of-rinnish mer, srnoked tab=---
. -
---u',
rr,
&&---nding the heaith risks of .k diet-high in animai fat ar.d salz ar.2 --
. .-
> declining physical activity. In the early 1970s, the Fi-fin''-' 'sf? -
-- ~
> government~~1aunched~-a' mClti'p~onged effort tc get 'inns to stop
> smoking, cut back on such national staples as burcer and salted fish,
> and get out and exercise. Companies and communities launched Nc r c i z
> walking clubs, the Finnish national TV nerwork ran "Quit and Win!"
> lotteries for those who stopped smoking, and schools got serious abocz
> teaching nutrition to young children. Prodded by the government,
> restaurants began offering salads with meals at nc extra charge, and
> workplaces made time for group.exercise.
>
> But the Finnish govern%ment threw its weight into the campaig~ too,
> banning tobacco advert&ment and smoking in workpiaces, as well as
> tightening the nayion's f.ood labeling laws. The result: In three
>.decades, Finland has driven down heazt disease deaths by 605 and
> cancer deaths by 1 5 6 .
>
.'d.*++,,+.. ... ...-
> - Melissa Healy
>
> ..
.;r
>
Page 1 of 2
Petree, Kirsten (HHSIASPA)
From: Anthony Signorelli [asignorelli@AdCouncil.org]
Sent: Wednesday, January 04, 2006 12:25 PM
To: Burgess, William (HHSIOS)
Cc: Jenny Osterhout; Petree, Kisten (HHSIOS)
Subject: RE:.Prizes for the Youth Obesity Small Step Contest
. .. .
Attachments: ePrize Proposal 9-16-05.ppt
The Ad Councll 1s sub-contracting w~t h ePrlze to supp~r t and ~mplement the contest onllne eF
tremendous experience In thls arena and has agreed to admlnlster the contest at l~ttle to no co
some background b_elow to help provrde y g~wl t h addlt~onal context on the servlces ePrlze w~l l
4, - -
- - --
- -
Best Regards, .. -A --- -
Anthony
-----Original Message-----
From: Burgess, William C. ( 0s) [mailto:WBurgess@psc.gov]
Sent: Wednesday, January 04,2006 12:09 PM
To: Petree, Kirsten (0s); Anthony Signorelli
Cc: Jenny Osterhout
Subject: RE: Prizes for the Youth Obesity Small Step Contest
.i-' L-
Thanks Anthony, that is the i n h a t i o n that I needed.
You also mention the partnership with ePrize. I was also trying to figure out how ePrize fits intc
of thirlgs. Is the Ad Council . . . - A . contracting .-. ....-. with ePrize to provide support for this prize contest or i
type of relationship? What services are being provided by ePrize?
-Bill - ..A-
-----Original Message-----
From: Petree, Kirsten ( 0s)
Sent: Wednesday;-3anuary 04, 2006 11:22 AM
To: 'Anthony Signorelli'; Burgess, William C. (0s)
-. - _ .__ . . .. Cc: Jenny Osterhout . -- .- = _ - _ . . . . -
.Subject: RE: ~rizes.foFthe Youth Obesity Small Step Contest
- . .. ..
. . .
. . .
Thank you, Anthony. I believe this will help Bill assess the prize conditions.
'
-----Original Message-----
From: Anthony Signorelli [mailto:asignorelli@AdCouncil.org]
Sent: Wednesday, January 04,2006 11:21 AM
. +>-: -
To: Petree, Kirsten (HHSIOS); Burgess, William (HHSIOS)
Cc: Jenny Osterhout
- 2 % .
Subject: RE: Prizes for the Youth Obesity Small Step Contest
. . Kirsten 8, Bill.
The Ad Council approached the NBA with an opportunity to donate prizes for th
Entertainment has been supporting ths Ad Council for years and is committed t~
issues. Since we believe the NBA prize packs to be both something kids would
wlnnlng and would contribute to their increased actlv~ty (basketballs, etc), we aF
with the opportunity. NBA Entertainment was also willing to provlde the prizes t
amount requested, and at no cost to the Ad Councll.
With regard to Marvel's involvement ... upon reviewing their proposal for the in-sc
-. -
!e has
I've attached
ov~de .-
he grand scheme
:here some other
-. - . . . . . . . - ..
:ontest. NBA
nany of our
e interested in
.oached them
~ckly, In the
301 marketing
program, subsequently awarded to Scholastic, we were lntrrgued by Marvels ~bar aci er
Appearance program When the opportunity to create an amazing grand-pnze for klds came uc
through our partnership with ePnze, we contacted Marvel about supporting t h~s ~f f or t Tne ab~lity
for Marvel to provlde three character appearances to any school across the couptry deliver a
presentation to chlldren on the toplc of health 8 fitness and use the cnaracter of S~i der-Man tc
promote the campalgn strategy of "better food helps you perform better" (superheroes are all aoou:
performance) lead us to seek them as a partner
I hope thrs helps to clarify how-these partnerships came about However I d be
further on a call if desrrable
Thanks,
Anthony
Anthony-
1
glad to explain
C.
-----Original Message-----
> ~.
From: Petree, Kirsten (HHSBS) [mailto:~irsten.~etree@hhs.gov]
Sent: WednesdaKJa-nuary 04, 2006 11:09 AM - . . - . -. - - .
.
. .- ..- ; --
.>?.. : - -
I .: . ' ' ?
To: Anthony Signorelh; Burgess, William (HHSIOS)
Thanks much-
.,-w*.. -.. .; :,-
. -..
Cc: Jenny Osterhout
Subject: Prizes for the Youth Obesity Small Step Contest
Kirsten
I
. .
. - -
Petree, Kirsten (HHSIASPA) I
From: ~ n t h o ~ ~ Signorelli [asignorelli@AdCouncil.org]
Sent: Thursday, December 22, 2005 10:31 AM
To: Petree, Kirsten (HHSIOS)
Jenny Osterhout; Carla Horcilleno - Cc:
Subject: Small Steps at Newark Airport
I
Attachments: Actual Small Steps EWR Term A 12-21-05.jpg: Actual Small Steps EWR T e r ~ 6 12-21-05 jpg
Kirsten,
--0
The Small Steps Stareway ads have been posted jusi;n time for the holiday travel season. the attached files
for examples.of the PSAs, which are posted in Newark international Airport, NJ. These
- . -&odermi nal s A a<d 6.
..-
. - . ~
.. . . . - . - --
- --., : ,.,+- +: --
.- . . - .--
-2.- . - . - I . .- . ..
--
- --
Also, let us know when you are free today to talk for 15 minutes about ePrize.
... . . . ..
Thanks,
Anthony
Anthony Signorellil Campaign Director I The Advertising Council
261 Madison Ave. 1 New York. New York 1001 6
Petree, Kirsten (HHSIASPA)
Page 1 of 1
From: Anthony Signorelli (asignorelli@AdCouncil.org]
Monday, June 27,2005 3:41 PM Sent:
I
To: Petree, Kirsten (HHSIOS)
Cc: Jenny Osterhout -
Subject: RE: Memo for webs~te
-----Original Message-----
From: Petree, Kirsten (HHSIOS) [mailto:Kirsten.Petree@hhs.gov]
Sent: Monday, June 27, 2005.2:-$7 PM
To: Anthony Signorelli
%'
Subject: IYemo for website
Attachments: URL Request Memo 6-27-05.doc;-Obesity Prevention Status 6-27-05.doc
Kirsten,
Attached, please find our initial attempt at the URL me'mo. Feel free to give me a call with comments andio:
1
suggestions far improving this.
. .
....
.- - -- -- -. ..
.
- - . _- - -
1A
. . - - ' -
.
-'ATso?;"e attached a list of campai ~n~t ems we should discus$. Perhaps w6 ci"-set aside~time~~amoiiow after our . - -- --
d - -
Were you able to get the memo for the domain name request together? I ' m looking to'&t thi~-done>;~uickl~ as
possible.
--
Let me know when .+to expect it.
call with Jessrca Shisler a l l 1 :30.'PIeaSe let us know.
Thanks,
Anthony
. . -
. .
. .
Petree, Kirsten (HHSIASPA)
I
From:
Sent:
To:
Cc:
Subject:
Anthony Signorelli [asignorelli@AdCouncil.org]
Friday, June 24, 2005 458 PM
Pearson, Christina (HHSIOS)
Morales, Dan (HHSIOS); Petree, Kirsten (HHSIOS)
RE: New Adult Print and Web banners
Attachments: Web banner concept-6-22-05.gif
1 I
Thanks,
Anthony
Web banner
:oncept 6-22-05.gif..
.\
Christina, ~.
----- Original Message-----
From: Pearson, Christina (HHS/OS) [mailto:Christina.Pearson@hhs.gov]
Sent: Wednesday, June 2 2 ~ .ZOO5 8: 16 PM
To: Carla Horrilleno; Mor%Tes, Dan (HHS/OS)
- -
Cc: Anthony Signorelli
Subject: RE: New Adult Print and Webbanners
McCann w~ill- be. sending hard copies,,pf the print ads to your a~te?-tion --..- . I =. 7. . w---; . ' ,-... - - -::se - -
lei-us-know when you receive t-hem. . - . ;-. --- . . --. .- --
.. . , .---
1-1.. .=
- '1
Also, please--let us know about the banners (attached again for convenier.se; .
. * , . L * . . --. ..:.-
.~
- .
. ~ . --
Hi Carla --
I I keep getting a "There was an error in opening this file. File can- not ,be found."
..._a-
< , * , .;-=
message when I try to open it up.
I
-----
. .
Original Message-----
From: Carla Horril1eno.-~rna'ilto:CHorrilleno@AdCouncil.org]
Sent: Wednesday,.June 22, 2005 4:28 PM
To: Pearson, Christina (HHS/OS); Moralez, Dan (HH&.OS)
--.?z_.
Ccf A'nthony signorelk< . -
Subject: 'New Adult Print and Web banners
Hello,
I
We wanted to share with you the obesity pzint selects for. the new adult wprk as weil as a
new web banner concept. . The banner is atcached beiox, 52; to access the brint:
: C7.. -
I
- 1 . .
From a web browser: go to this link and use che username and passwo~$ provldea.
<ftp: //meny5@www.schawknyc. corn/>
. .
username: meny5
password: 353n7f
account : (leave blank)
The fi'le name is "AdCouncil Selects."
Diease note at this point no retouching has beer! done and the logos have not yet been
I
added. With retouching, McCann should be able to make the copy more iegi?le as well as
make any fixes or adjustments needed to zhe body parrs. Please review these selecrs as
I
well as the web banner concept and let us know if you have any questions o r coments.
I
Thanks !
-- -
Carla Hozrllieno
Asslstanr Campaigc Manager
The Advertising Council
> 261 Madlson Avenue, lltn Floor
Kew York, NY 10016
p 212-984-1920
f 212-922-1676
Petree, Kirsten (HHSIASPA)
From: Anthony Signorelli [as~gnorelli@AdCouncil.org] I
Sent: Friday, ~ u n e 24, 2005 411 8 PM
I
To: Petree, Klrsten (HHSIOS)
I
Subject: Steps Grantee Debrief - Tuesday @ 1 1.30am
1
1
- -
261 Madison Ave. I New York, New York 1001 6
K~rsten,
We are all set for Tuesday at 11.30am to debrief with Donna and Jessrca I wlll call you then
everyone from here
c.
Thanks, -
Anthony - - -
-
--
- -
- - --
and connect
- --
- . - - -
- . s - .
Adthon; Sgnorellil Carnpa~gn D~rector I The Adver t ~r ~ng Counc~l == - 1 = -
Petree, Kirsten (HHSIASPA)
)I
From:
Sent:
To:
Subject:
Anthony Signorelli [asignorelli@AdCouncil.org]
Friday, June 24, 2005 4:09 PM
Petree, Kirsten (HHSIOS)
RE: Steps grantee meet~ngISmail Steps Youth Campaign
Great, thank you. I'll set something up.
i will also give you a call an Monday to g3 throuph everyrh~in~ relare5 :ts za:.r?iz:.. . . Z
- - . - - - . . - - - - - -
spoke to Christina earlier and we are excited co be work in^ xi:_ yoc. : . - - . %=- - - -
very busy and product: 7 ve summer.
Best Regards, %
Anthony
- ..
. -
. . - . - - . . . . - - .
= .
. --
t : - .- . . .
----- Original Message----- - . . . - - - -. -- ,
From: Petree;' Kirsten - (HHSfOS)' Ilnai1to:Kirsten. Petree@nhs.gov:
Sent: Friday, June 24, 2005 1:5l PM
To: Anthony Signorelli; Morales, Dan (HHS/OS)
Cc: Jenny Osterhout; Donna Feiner; Pearson, Christina (HES/CS)
Subject: RE: Steps grantee meeting/Smali Steps Y o u ~ n Campaigc
I am available on Tuesday within- that time frame.
----- Original Message-----
From: Anthony ~ignorelli'?~Tiailto: asignorelli@AdCouncil.. org]
Sent: Friday, June 24, 20051 11: 42 AC.1
To.: Morales, Dan (HHS/OS j ; Petree, Kirsten (HHS/OS j
Cc: Jenny Osterhout; Donna Feiner; Pearson, Christina (HHS/OS)
Subject: FW: Steps gfs",iee-me,eting/Smali Steps Youth Campaign
Daniel & Kirsten,
I hope all is weil.
Christina suggested thaL we coordinate a call with you and Jessica Shisler to hold a
I
- .
debrief after the Steps Grantees Media Training session yesterday. . -.
. .
Are you availablg to have a short conference call on either of the following
. . .-
. :.
- - . . . . . . . . ..I
:- =-----dat.es/times: - -.,
. -.- . - --- -- . .-.
. . . - - - . - . . -. ,
. .-
Tuesday from 11:30 to lpm
Wednesday after 2pm
Please let us know.
Thank you,
Anthonyr;:: -
----- Original Message-----
From: ~ear'son, Christina (HHS/OS) [mailto: Christina. Pearson@hns .
Sent: Thursday, June 23, 2005 6:21 PM
To: Anthony Signorelli; Snisler, Jessica (CDC)
Cc: Carla Korrilleno; Donna Feiner; Ingranam, Tracy (CDC)
Subject: Re: Steps :grantee meeting/Small Steps Youth Campaign :
Actually, pls proceed with Kirsten Petree and Daniel Morales.
Anthony - I'm out Fri bu: will try your cell later
..........................
Sent from my BlazkBerry Wlzeiess Handheld
I
- . -
--,- ==.- . .
I'd love for our de-brief to include Christina, sz ler's cry L C se: c? E z--- - - - ---L,
. -
next week. Tuesday'. from 11: 30 TO ipm or Wednesday after Zpm woulz i . i d ~ l 2:. ::-.::
I
----- Original Message-----
From: Anthony Signorelli <asignoreili~~kd~ounci1.or~>
To: Shisler, Jessica (CDC) <zje6@CDC.GCV>
CC: Carla Borrilleno <CHorzilleno@kdCour:=i1.or~>; D0'~:3 ?e:ner
Pearson, Christina (HHS/CS) < C h r i s t i n ~ . ~ a r ~ o n @. i ? . " , s . c ~ i r > ; I::raharr., Traz:' - .
GCDC. GOV>
Sent: Thn Jun 23 17:52:57 2005
Subject: RE: Steps grantee meeting/Snsll Steps Yoc~fi C a z ~ z i ~ ~ .
Zessica,
. . .
Giad to hear all went well coday!
Than its,
-
Auon)i.
<Fei nr r ~~i z: . : r : i l . : : : \ :
. -
' Z 3 Z ' : ;s:.:r
---- - .
- ..
-...
----- Originzl-' ~ ~ ~ ~ ~ a ~ - l - - ' - - ' -
From: Shisler, Jessica [mailto:zje6@cdc.gov]
Sent: Thursday, June 23, 2-005 3:34 PM
To: Anthony Signorelli
Cc: Carla Horrilleno; Donna Feiner; Pearson, Christina (0s); Ingrahan, Tracy
Subject: Re: Steps grantee meeting/Small Steps Youth Campaign
Sent from my BlackBerry Wlreless Handheld
- .T
.
.
. .
. . -
I
Thanks Anthony. We just finished up the meeting and . t h e ~ d council session was a big hit!
I
Donna did a great job pr;N%ing the relevant informa~ion that the granEees needed tc. K ~ O K .
----- Original Message-----
From: AnthonySignorell~<asignorelli@AdCouncil.org>
To: Shisler, Jess-ica <zje6@cdc.gov>
CC: Carla Horrilleno <CHorrilleno@AdCouncil.org>;Donna Feiner <DFeiner@adcouncil.org>;
--"Pear$on, Christina 10s) <Christina. PearConiaHHS GO^; . . .. , I _- .. _.__ .. .-. -.
Sent: Wed-Jun 22 10:20:37 2005
Subject: RE: Steps grantee meeting/Small Steps Youth Campaign
In follow-up we discussed de-briefing about today's session on a ipr call
let me know if this work for all.
Looking forward to next steps,
Jessica :I.--. a ..;-
--------------------------
conorrow. Please
- . -. . . . . . . . .
Thanks,
Anthony
Jessica,
I 've attached the presentation for tomozrow's meeting below.
~ o n n a has
coordinated everything (multimedia requirements, handouts, presentation
appropriate person.
. . . .- .,.c.-.- - . - -
, ..
. _ .
. -
I wish you luck. It is going to be great!
alsready
file) with the
'
,
Petree, Kirsten (HHSIASPA)
I
From:
Sent:
To:
Cc :
Subject:
Anthony Signorelli [asignorelli@AdCouncil.org]
Friday, June 24,2005 11 :42 AM
Morales, Dan (HHSIOS); Petree, Kirsten (HHSIOS)
Jenny Osterhout; Donna Feiner; Pearson, Christina (HHSIOS)
FW: Steps grantee meetinglsmall Steps Youth Campaign
-
Danlei & Kirsteri,
I nope all is well.
Cnrist5na suggested that we coordinate a call with you and Jessica ~hisldr :c ..--- - =
. . . .
debrief cfter the Steps Grantees Meciia Training sessior. yesrerday.
. k c .!-.. a'* - - - - - =- - =- - = - - - - - -L.
have a short conference call on either of Q e following dares/iimes: - Tu
. .
Tuesday f rom-f 1:: 3% t.0. lpm .-
I - -
-- .
w-esday' after-2pm - .. - --
:. - . . - :.. z.-l-... ~ .... -.-
. --] --- -I- . ' . - -
-. -
- - . . -..
Please let u s know. . . .- ---
- ."I
- --
. . .
- -
. .
Thank you,
Anthony
----- Original Message-----
From: Pearson, Christina (HHS/OS)- [mailto:Christina.Pearson@hns.
Sent: Thursday, June 23, 2005 6:21 PM
To: Anthony Signorelli; ,Shisier, Jessica (CDC)
Cc: Carla Horrilleno; Doh- Feiner; Ingraham, Tracy (CDC)
Subject: Re: Steps grantee'.meeting/~mall Steps Youth Campaign
ActuaLly, pls proceed.~&h,.K.l&sten Petree and Daniel Morales.
I
Anthony - I'm out Fri but will try your cell lacer
..........................
. . . ,
' . j r - -
Sent from my BlackBerry Wireless Handheld
-1 - - -
Jessica,
Glad to-+ear all went well today!
1 .
-.-*-A . .
. .
I'd love for our de-brief to inciude Christina, so iet's try to set up a call for early
I
nexr week.,. Tuesday from 11:30 co ipm or Wednesday after 2pm would work well on this end.
. -
Thanks,
Anthony
----- Original Message-----
From: Shisler, Jessica [maiito:zje6@cdc.gov]
Sent: Thursday, June 23, 2005 3:34 PM
To: Anthony Signorelli
Cc: Carla Horrilieno; Donna Feiner; Pearson, Christina (0s); Ingraham, Tracy
Subject: Re: Steps grantee meeting/Small Steps Youth Campaign
I
-----
--
Original Mes-sage----- . -.
...
From: Anthony Signorelli <asignorelli@AdCouncil.org>
--:=To:- Shisler, Jessica-..(CDC).. Sz je6@CDC.GW>
. - 4 - : . .
. - . .
- - - - .- .-...-
CC: CarlaHorrilleno <CHorrilleno@AdCouncil.or~>; Donna ~ e i n e r " < ~ ~ e ~ ~ n e r @a ~ c o i i n c i i - T b r ~ > ; .--
Pearson, Christina (HES/OS) <Christina.Pearson@hhs.gov>; Ingraharn, Tracy
@CDC. GOV>
Sent: Thu Jun 23 17:52:57 2005
. . ,
Subject: RE: Steps grantee meetinglsmall Sceps Youth Campaign
(CDC) <bwf7 . -.
. .
1
. .
Thanks Anthony. We just finished up the meeying an= zne AQ Ca~nzll sess:
Donna did a great job providinq tne relevanc infczmazicn zhar - he orar.z.e
In fciiow-up we discussed de-briefing abouc roday's sessior. a- a I px cal
i e ~ me know if this work for all.
Looking forward to nexc steps,
Jessica
..........................
Sent from my BlackBerry Wireless Handheid
----- Orlglnal Message----- -
From: Anchony Slgnorelll <aslgnorelil@AaCoun=:l.org>
To: Shlsler, Jesslca <zje6@cdc.gov>
-
CC: Carla Horrllieno <CRorrllieno@AdCounc:1.0rq>; Donna r5:ner <Ye:n@rC
Pearson, Chrlstlna (0s) <Cnr~st~na.Pearso~~HS.GOV>
Sent: Wed Jun 22 10:20:37 2005
-
Sublecc: RE: Steps gpantee meetlnq/Small Steps Youtn Camp2lSn
- -
- - --
Jessica,
-
--- -
I 've attached the present&lon ibr tomorrow's meetlng below. Donna- nas
coordinated everything (multlmedla requirements, hanaouts, presenraticc
appropriate person.
I wish you luck. It is going to be great!
Thanks,
Anthony
MEMORANDUM
Petree, Kirsten (HHSIASPA)
From: Anthony Signorelli [asignorelli@AdCouncil.org]
Sent: Thursday, June 23, 2005 1.43 PM
To : Pearson, Christina (HHSIOS)
Cc: Petree, Kirsten (HHSIOS); Morales, Dan (HHSIOS); josterhut@adcouncil.org
Subject: RE: Domain-Name-Rgquest
Than'ks Christina. We'll get working on this right away
Thanks, chp
-----Original Message-----
From: Hall, Bill (HHSIOS)
Sent: Thursday, June 09, 2005 3:57 PM
To: Pearson, Christina (HHSIOS)
Subject: Dornain:lUarne-Request
- P
-
--
- - .. ,
- -
MEMORANDUM
-Anthony ..
-
- --
-----Original Message----- --
TO: Charles Havekost
From: Pearson, Christina (HHSIQS) [mailto:Christina.Pearson@hhs.gov] -
--:-
--. .
*- -
Sent: Thursday, June 23, ZOO5 i i : 5 0 ~ ~
To: Anthony S~gnorelli
Cc: Petree, Kirsten (HHSIOS); Morales, Dan (HHSIOS); '~osterhut@adcounc~l.org'
Subject: FW: Domain-Name-Request
Anthony -
FROM: Robert Polson
I
- . - - 4
. - - - -
-
. -
DATE: - January+ZS-. 2005
y - ?.A
SUBJECT: Domain Name Registration for Information Collections
. .
. .
Per yesterday's conversat~on, here IS an example of the type of memo we'll need to get the youkth campalgn
names Note that we can purchase com and org too - but we're requlred to promote the gov webs~te The
memo would be from Kev~n . Keane to Charles Havekost
.*;-:
Please send the draft to Klrsten and Dan - they'll spearhead the project from here - as soon a: you can Thanks
so much for offerlng to shepherd thls I'm golng to send a couple other emalls wlth add~t~onal background but the
memo below IS the guts of what we need
d. . e*M .-. rrr
I -
Pursuant to the Department of Health and Human Services (HHS) Office of Information ~esoukces Management
1
(OIRM) policy HHS-IRM-2000-0008. I am submitting this request to receive approval for the registration of a
domain name to be used for access into the Information Collection Review and Approval ~ ~ s t e ' m, version 3,
ICRAS 3.
Although the lCRAS 3 database will be hosted at HHS, this request is for a waiver to Request for Comments
(RFC) 2146, the Registration Policy for Domain Names representing the HHS and its ~gencie!, which states that
HHS.GOV shall be used for all HHS sites. lCRAS 3 will initially be used by HHS OlRM infoimation collection
MEMORANDUM
staff. HHS Operating Division (OpDiv) staff. Office of Management and Budget (OMB) Doc1
OMB Desk Officers, and the Securities and Exchange Commission (SEC) information collect
this is a request for a First-Level .GOV domain name: htrp:ii~v~;~~.p_apenvorkredugt~on~go~~.
In addition, I request to have the following Second-Level .GOV domain names:
h~://ww\t..paperwor);reduction.g0~/11~
-
http://www.paperworkreduction.go~/s~~ and
http://www.paperworkreduction.gov/omb. -
s Office staff.
I staff. therefore
FW: NES Review o f the NHLBI "We Can!" Materials
Petree, Kirsten (HHSIASPA)
From: Mcmurcy, Kathryn (HHSIOS)
Sent: Friday, January 20,2006 10:Ol AM
To: 'Anthony Signorelli'
Cc: Petree, Kirsten (HHSIOS)
Subject: RE: HHSIUSDA Dieta-ry Guidance Rev~ew Comments on Rev~sed HHSIOS smallstep Challenge
Questions
Great, thanks.
.
Kathryn . - ..
- .
... . -----Or;g' ~nal IYkssage--;-- - - . . .-
- --.. --
From: Anthony Signorelli [mailt~:asignorelli@AdCouncil.orgj ~r - . -
--. -
. - -- . . : - - - z #
Sent: Friday, January 20,2006 9:s 'AM
I : ..:?I .- . - . - . .
. .
To: McMurry, Kathryn Y. (OPHS)
Subject: RE: HHSIUSDA Dietary Guidance Review Comments on Revised HHS/OS SmallStep Challenge Questions
Done, thank you!
i
I
We plan to begin the contest on February 6th, however, I'll let you know if anything should change
I
You'p:the best, thanks!
I
-Anthony .a
\ %=
-----Original Message-----
From: McMurry, Kathryn Y. (OPHS) [ ~~~~~O: KMCMI J~~~@OSOPHS. DHHS. GOV]
Sent: Thursday, Janua,p,,llI .- 2006 <- 5:54 PM
To: Anthony ~i ~nor el l i -
Subject: RE: HHS/USDA Dietary Guidance Review Comments on Revised HHS/OS SmallStep
.. ..- ...
Just one final picky one, Q25 should be "an" orange way .... then okay by me!
Pls. let me know when to look for it "live."
-
thanks, '
+,
____ .. .. Kathryn . . .-
.~ . ~~ .
.- >
.. .-
- .. .,
- -._ . _ _:_
-----Original Message-----
From: Anthony Signorelli [mailto:asignorelli@AdCouncil.org]
Sent: Thursday, January 19, 2006 5:04 PM
To: McMurry, ~at hr yn Y. (OPHS)
Subject: RE: HHS/USDA Dietary Guidance Review Comments on Revised HHS/OS SmallStep
-. . . . . . . . .
Challenge Questions
. . . . . -- . =
.. .
_V-.____*_. .._.
Challenge Questions
Best Regards,
Anthony
P
.- -.. -
Please see the attached document and my notes below In "red"
Are we approved to go l ~ve wlth these changes?
-
-----Original Message-----
From: McMurry, Kathryn Y. (OPHS) [mailto:KMcMurry@OSOPHS.DHHS.GOV]
I
I
FW: NES Review of the. NHLBI "We Can!" Materials
Sent: Thursday, January 19, 2006 4:49 PM
To: Anthony Signorelli
Subject: RE: HHSIUSDA Dietary Guidance Review Comments on Revised HHSJOS SmallStep
Anthony,
Thanks for the great job of addressrng the comments Just a few final polnts
Q1-Great to ~nclude amounts for the pillowcase, shoebox, and backpack-but should they be
to match the rest7 changed to cups
I won't ask about the accuracy of the amounts -) made them all up but they are suppcsed t
thanks
Q8 & 23- Will kids know what a "fluid" is? or would ?quid" be better? (your call) changed to
I think the cot~ect answers for 8&23 can be "water" (earlier issue was 8 cups, and -it's just pre:
.-
- -
waycnot only way):-changed to water, thanks.
*
>n "try this" we wouldn't want to-discourage milk i s "other beverages" removed !'other beven
. . . . . . . . . . .-- .-:-.-:-.
Q16--should be equals "about" 1 cup of milk (sorry, my mistake). changed, no worries
...
Q25-correct answer is sweet "potato" (no "e") ... whoops, changed (a Dan Quayle type error)
Hope this is clear; call with any questions.
Kathryn
-----Original Message-----
From: Anthony Signorelli [r)8i@o:asignorelli@~d~ouncil.orgl
Sent: Thursday, January 19, 2006 3:39 PM
To: McMurry, Kathryn Y. (OPHS)
Subject: RE: HHSIUSDA .+---,.,. Dietary ..... .&+ Guidance Review Comments on Revised HHS/OS Smallstep
Importance: High
Kathryn, .. ... ... A- -
No worries ... we can't learn if we don't try. I apologize if this has been challenging, but I agree
improve upon the process moving forward.
--
Please find a revised document attached. We incorporated all of the requested revisions, as I
.- - -- . - - . . . suggestive changes.. If a question received too.much criticism,.:we simply removed it from t ~ e
-.,
. - . , - - -
One point to keep in mind is that our research indicated that kids are. in fact receptive to the i c
balance, so we did not eliminate these questions altogether as one comment suggested I ca
research if you'd like.
We need to translate this document into a different format for our online partner by tomorrow,
know . . .--. if.we can move forward ASAP. I can be reached directly at the number below if you wo
_ - 1 . -
Thanks for everything,
Anthony
. .
Anthony Sipnorellil Carnpa~gn Director I The Adven~s~ng Council
261 Madison Ave. I New York. New York 10016
-----Original Message-----
From: McMurry, Kathryn Y. (OPHS) [mailto:KMcMurry@OSOPHS.DHHS.GOV]
Sent: Thursday, January 19, 2006 3:15 PM
To: Anthony Signorelli
iallenge Quest~ons
cups. not pounds.
ae wrong anyway.
luid
ited as ;a" good
~allenge -. Questions
. . _- _.
a -
e can likely
--
311 as the team's . . . ...
ocument.
. . - -.
-.
a of energy
. -
share that
please let me
1 like to chat.
*-
FW: NES Review of the NHLBI "We Can!" Materials
Subject: RE: HHSIUSDA Dietary Guidance Review Comments on Revised HHSIOS SmallSte
Great, I'll be around this afternoon and all day Friday if you have any questions. I know it's r
all these comments, and providing guidance to children that IS both appealing and accurate
(e.g. serving sizes1 amounts and moderate-intensity physical activity). Your material has rat
that we all have yet to resolve and we still have a lot to learn about what is effective I hope
your experience with the campaign.
Kathryn
-
-----Original Message-----
From: Anthony Signorelli [mailto~asignorelli@~d~ouncil.org]
Sent: Thursday, January 19, 2006 9:46 AM
To: McMurry, Kathryn Y. (OPHS); Petree, Kirsten ( 0s)
Cc: Jackson, Yvonne (AoA); CHARLES-AZURE, JEAN-(.[HS); Sofka, Denise (HRSA); penningtc
gov (E-mail); Schneernan, Barbara 0 (FDA); Dietz, William H. (CDC); Carole Davis (E-rnail);
dm
==,== [ FM); Myrtle Hog'bin (E-mail); Colette Thtbault (E-main; Saunders, Sandra (OPHS)
Subject: RE: HHSIUSDA Dietary Guidance Review Comments on Revised WYOS SmallStq
- -. == -
Thanks Kathryn! We will make the necessary changes immediately.
Best Regards,
Anthony
-----Original Message-----
From: McMurry, Kathryn Y. (OPHS) [mailto:KMcMurry@OSOPHS.DHHS.GOV]
Sent: Wednesday, January 18, 2006 5:57 PM
To: Petree, Kirsten ( 0s) \'
Cc: Jackson, Yvonne (AoA); CHARLES-AZURE, JEAN (IHS); Sofka, Denise (HRSA); 'penningt
nih. gov (E-mail)'; Schneeman, Barbara 0 (FDA); Dietz, William H. (CDC); 'Carole Davis (E-r
E (FDA); 'Myrtle Hogbin (E-mail)'; 'Colette Thibault (E-mail)'; Saunders, Sandra (OPHS); Ant
Subject: HHSIUSDA Bj&%y' ~uiaance Review Comments on Revised HHS/OS Smallstep Ch
Dear Kirsten, ,
ARached are Dietary Guidance Review comments from the HHS Committee on Dietary Guic
Dietary Guidance Working Group on the revised HHSIOS' Smallstep Challenge Questions f
This interagencg review, as mandated by the National Nutrition Monitoring Act of 1990, prov
-- : .== : . 'ensure that the Federal govejpment "speaks with one voi cdl m nutrition guidance to the pul
- .- .- .. . -
Reviewers identified numerous areas of inconsistency with the 2005 Dietary Guidelines for 1
scientific1 technical issues that need to be addressed before publ~cation (Attachment 1). 0t h
editorial comnients are included in Attachment 2 for your considerat~on. Reviewers request I
comments marked by asterisk.
Please-let me know if there are any questions regarding the comments in Attachment 1, whi
mandatory to address before making the mater~als available to the public. Also, pleas? prov
comments to note how they were addressed.
Sincerely, ;
Kathryn
Kathryn Y. McMurry, M.S
Senior Nutrition Advisor
Ehallenge Questions
t easy to deal wlth
very challeng~ng
d some questions
3 can learn from
j@extra. niddk, nih.
.ewer, Cqmille E
:hallenge Questions
. .
. - .
- -
- --
.. . .
ij@extra. niddk.
il)'; Brewer, Camille
Iny Signorelli
lenge Questions = .-
i ce and the USDA
children ages 6-1 1 .-
3s a mechanism to ... . - -
P V .
-.-:-" - - - . -. .
.- .
iericans and . ..
substantive and
eclat attention to
I are considered 4.
? responses to the
FW: NES Revi ew o f the NHLBI "We Can!" Materials
Office of Disease Prevention and Health Promotion
U.S. Department of Health and Human Services
1101 Wootton Parkway, Suite LL100
Rockville, MD 20852
240453-8260 (phone)
.- -
~
240453-8281 (fax)
- -
-----Original Message--'-- --
- - -
From: Dietary Guide Lines (OPHS) - - - A A-
--- - .
Sent: Friday, January 06, 2006.4:13 PM
- -
To: 'Carole Davis (E-mail)'; Dietz, William H. (CDC); 'penningtonj@extra. n~ddk. nih. gov (E-
(HRSA); CHARLES-AZURE, JEAN (IHS); Jackson, Yvonne (AoA); Schneeman, Barbara 0 (FD
Cc: Brewer, Camille E (FDA); 'Myrtle Hogbin (E-mail)'; 'Colette Thibault (E-mall)'; Saunders,
Petree, Kirsten (0s)
Subject: By Jan. 12 : Dietary Guidance Final Review--Revised HHS/OS Smallstep Challengf
Importance: High
TO: HHS Nutrition Policyr130ard Committee on Dietary Guidance
Chair, USDA Dietary &,dance Working Group
FROM: Acting Chair, HHS Nutrition Policy Board Committee on Dietary Guidance
~ i a c h e d for your final i Bf l ~~a' r f #HS/ OS' Small Step Challenge questions which were rel
the comments provided by these committees. Also attached for your reference are the orlgl
Review comments. Please review the revised material to assess whether the commejts w
adequately.
If there are anyremainingtssues, please reference the original comment in your response 2
by Question nu.mber(s).
- . . , . . . ., . . . .. .
. .
.-
. - - -
. -.
Please note: a rationale is rgquested for any issues designated as inconsistent (including
pages) or scientifically inaccurate. You may also include suggested edits to address any sig
Comments should be sent to DietaryGu.~~Li.e_Saosophs~..dhhs,gov. As you know, we assul
indicates concurrence with the material.
Thank you for your attention to this request.
.- . -
Kathryn . --. ,
xauiryn. 2J. .i11tU4*, , 443.
Senior Nutrition Advisor
Office of Disease Prevention and Health Promotion
U.S. Department of Health and Human Services
1 101 Wootton Parkway, Suite LLl 00
Rockville. MD 20852
240453-8260 (phone)
240-453-8281 (fax)
kmcmurry@osophs.dhhs.qov
Page 4 of 5
m ..- - .
. - - .
. .
. - - --
- --
..
I)'; Sofka, ~ G i s e
idra (OPHS); . ..
estions
j to ree.=t fi0St oj- :' '
Dietary Guidance
add_re_ssed . . . ,.
dentify the issue .- .
. - ,
- - . ,
Rreferewe .- .
:ant concerns.
. .
:hat non-response
FW: NES Review of the NHLBI "We Can!" Materials
Page 5 of 5
FMr: NES Review of the NHLBI "We Can!" Materials
Petree, Kirsten (HHSIASPA)
From: Mcmurry, Kathryn (HHSIOS) 1
Sent: Wednesday, January 18,2006 557 PM
I
To : Petree, Kirsten (HHSIOS)
1
Cc: Jackson. Yvonne (AOA): Charles-Azure. Jean (IHS). Sofka Denlse (HRSA)~ Pennrngton
Jean (NIHINIDDK) [El; Schneeman, Barbara 0 (FDA), D~etz, W~llram H (CC>CC) 'Carole Davrs
(E-mail)', Brewer, Camille E (FDA), 'Myrtle Hogbrn (E-mail)', 'Colette Th~bault (E-marl)'
Saunders, Sandra (HHSIOS), 'Anthony Srgnorelli'
Subject: HHSIUSDA Dietary Guidance Review Comments on Revrsed HHSIOS ~ma' l l Step Challenge
Questions \
I
Attachme-nts: DGreview2.SmallStepChallenge.doc
.. .. -
. ..
. - - - - .
>
--
a - ~ - . - . - .
. . . .
Dear Kirsten,
- - * - --.
. . ..
--- - -
. . -
. ..
Attached are Dietary Guidance Review comments
Dietary Guidance Working Gfoup on the revised HHSIOS'
This interagency review, as mandated by the National
ensure that the Federal government "speaks with one
Reviewers identified numerous areas of inconsistency with the 2005 Dietary Guidelines
scientific1 technical issues that need to be addressed before publication (Attachment 1).
editorial comments are inclyded in Attachment 2 for your consideration. Reviewers request
comments marked by asterisk?.
Please let me know if there are any regarding the comments in Attachment
mandatory to address before making the materials available to the public. Also, please responses ..to the . . . . . . - -
comments to note how-'thEv$Gre'Sddressed.
. .
Kathryn Y. McMirry, M.S.
- . . . . . . . . .
. -
. .
Kathryn .-
SeniorNutrition Advisor
-.
Office of Disease Prevention and Health Promotion
U.S. Department of Health and Human Services
I I b'f ~ ~ o t t o n parkway, Suite LL100 * - , -
Rockville, MD 20852
I
240-453-8260 (phone)
240-453-828 1 (fax)
FW: NES Review of the NHLBI "We Can!" Materials
I Page 2 of 2
From: Dietary Guide Lines (OPHS)
Sent: Friday, January 06, 2006 4:13 PM
To: 'Carole Davis (E-mail)'; Dietz, William H. (CDC); 'penningtonj0extra. niddk. nih, gov (E-n]ail)'; Sofka, Denlse
(HRSA); CHARLES-AZURE, JEAN (IHS); Jackson, Yvonne (AoA); Schneeman, Barbara 0 (FDA)
Cc: Brewer, Camille E (FDA); 'Myrtle Hogbin (E-mail)'; 'Colette Thibault (E-mail)'; Saunders, gandra (OPHS);
Petree, Kirsten (0s)
I
Subject: By Jan. 12 : Dietary Guidance Final Review--Revised HHS/OS Smallstep Challenge Quest~ons
Importance: High .
I
TO: HHS Nutrition Policy Board Committee on Dietary Guidance
Chair, USDA Dietary Guidance Working Group
FROM: Acting Chair. HHS Nutrition Policy Board Committee on Dietary Guidance
.
Attached for your final review are HHSIOS' Small Step Challenge questions which were to reflect most of
the comments~prcv~ded by these committees. Also attached for your reference are the Guidance . '
9c' Rkceh comments. Please revie'w fhe revised material to assess whether
. . - - .
. ...
adequately.-=
- -
- --
. . -
. .
- ..
by Question number(s).
Please note: a rationale is requested for any issues designated as inconsistent (including DFA reference
pages) or scientifically inaccurate. You -may also include suggested edits to address any signijcant concerns.
Comments should be sent to DietarvGuideLines@osophs.dhhssqov. As you know, we assume that non-response
indicates concurrence with the material.
c- , \
Thank you for your attention to this request.
Kathryn
. ! + . . . * C & . . . - .:;'+
w y 2). JLI*, "its.
Senior Nutrition Advisor -- .. .*
I
- C .- .---
Office of Disease Prevention and Health Promotion
U.S. Department of Health and Human Services
1 101 Wootton Parkway, Suite LL100
. r
Rockville; MD 20852
- 7 .
- - .
240-453-8260 (phone) - . - .. .. - . .
--- . . .
240-453-8281 (fax) -
.... _ ---.._-... .%. -
-
kmcmurry@osophs.dhhs.gov
Petree, Kirsten (HHSIASPA)
From: Mcmurry, Kathryn (HHSIOS)
Sent: Friday, January 06, 2006 4:08 PM
To: 'Anthony Signorelli'
Cc: Jenny Osterhout; Petree, Kirsten (HHSIOS)
Subject: RE: HHSIUSDA Dietary Guidance Review of the HHSIOS' Smallstep
Revisions
Ant non y,
Thanks f o r t h e qul c k t d r n a r o u n d . ;'11 s e nd lt r l ~ h : o u r .
Have a good one, t o o !
Kat hr yn .
----- Or l g l n a r Message-----
- -
a u ~ w: d n t h o n y S l g n o r e l l l [ma;lto:aS~gnoreii~@kdCounci~.or~]
-
- - . -
S e n t : Fr l da y, J a nua r y 06, 2006 3:31 PM
- - ..7- - - -
To: McMurry, ' Kzt hr yn Y . (ODHSJ
Cc: J enny Os t e r hout ; P e t r e e , Kl r s t e n (0s)
S u b l e c t : RE: HHS/USDA Dl e t a r y Gul aance Revlew of t n e HHS/OS' S m a l l S ~ e ~ C
- Re vl s l ons
Kat hr yn,
Thank you f o r your qul c k r e s p o n s e and a d d i t i o n a l e d l t s . We have made t r
c ha nge s t o t h e a t t a c h e d document . Pl e a s e s h a r e wi ch your committee and
w e have f i n a l a p p r o v a l . ,
\?
Have a g r e a t weekend,
Ant hony
----- ' Or i g i n a l Messagk~,:,-..r; ....-
From: McMurry., Kat hr yn Y . (OPHS) [ ma i l t o : KMcMurry@OSO?HS. DHHS. GOVj
S e n t : Fr i da y, J a nua r y 06, 2006 2:49 PM
To: Ant hony S i g n o r e l l i -- . .,.-
Cc: J enny Os t e r hout ; Pe r r e e , Ki r s t e n ( 0 5 )
Subj ec; : RE: HHS/USDA Di e t a r y Gci dance Review of t h e HES/03' Sma l l St e p :
- Re vi s i ons -
I mpor t ance: High-
.-. .- .-.. .. .. .
-
- d .,
.- .-
. - . - .. -
Ant hony,
Thank you f o r your c l o s e a t t e n t i o n and r e s pons e t o t h e comment s. Ho p e f ~
w i l l s t i l l r e s o n a t e wi t h k i d s .
The r e a r e some p i a c e s where I t h i n k a d d i t i o n a l changes woul d be a good j
t h e q u e s t i o n s back t o t h e r e v i e we r s , and a s r e q u e s t e d , I ' v e a t t a c n e d t he
c ha nge s . I a p o l o g i z e t h a c some were t h e r e s u l r of a l a c k of c l a r i t y anc
some ' cbhiinents .
. -
I t h i n k we s houl d b e a b l e t o t u r n it a r oc nd q u i c k l y ; bzz I ' m ouit oC-+the-
n o t s u r e whet her I w i l l be a b l e t o a c c e s s e ma i l .
P l s . l e t me know i f you have q u e s t i o n s a bout my e d i t s .
Kat hr yn
----- Or i g i n a l Message-----
From: Ant hony S i g n o r e l l i [mailto:zsi~norelii@AdCouncil.org]
S e n t : Fr i da y, J a nuz r y 06, 2006 1 2 : 1C ??4
To: McMurry, Kat hr yn Y . (OPHS)
Cc: J enny Os t e r hout ; P e t r e e , Ki r s t e n ( 0 s )
S u b j e c t : HHS/USDA Dl e t a r y Gui dance Review of t h e HHS/OS' S ma l l s t e p Chal l
Re vi s i ons
I mpor r ance: High
.. .
1
:h allenge Quest~ons -
a p p r o p r i a t e
?t us know when
a l l e n g e Qu e s t i o n s
- -
l y , t h e ma t e r i a l
e a b e f o r e s e ndi ng
i n t r a c k
c o n f l i c t among
-- '
f f l c e Mon. and
nge Qu e s t i o n s -
Kathryn,
i am sending you this email a : the request cf Kirscen.
-. - .
We've revised the Small Step Challenoe - c7~esri:zs - co rerlec: scsr ;I :-+ ~~~--.~~.~~ rr:-,-1z5:
. .
. I
=Cl,"iz - - - - - - =- - - ^ - - - - - . -
by you and your team. LVe ~ r u l y a~qre,ciare ya:r ;::L=Z~ZE, =..- --.. - - =
. . - .
project. Flease see che a ~ ~ a c n e 5 ac~czumenr fcr n o z ~ r ~ e d c--... w r 2
, - , - - .
Our goal is to have final, approved copy nc later chaz Friday : - : - L , .
- ..
-
. .. . . - . .- --
- - - . -
-
- ..
r -- -- .
-----
. . - - -... .- -
- . - .
Original MessageL---' . . . . -
From: Mcmurry, Kathryn (HHS/OS) <KMcMurry@OSOPHS.DHHS.G3V>
To: Petree, Kirsten (HHSIQS) <Kirsten.Petree@hns.gov>
CC: Sofka, Denise (HRSA) <DSofka@hrsa.gov>; Pennington, Jean (NIH/NIDDK: [El
<penningtonj@mail.nih.gov>; Jackson, Yvonne (AOA) <Yvonne.Jackson@AOP..GOV>; Srewer,
Camille E (FDA) <camille.brewer@cfsan.fda.gov~; Dietz, William E.
I
(CDC) <wcd4@CDC.GOV>; Charles-Azure, Jean (19s) <Jean.Charles-Azure@ihs.gov>; S~hneerr~an,
Barbara 0 (FDA) <barbara.schneeman@cfsan.fda.gov>; 'Carole Davis (E-mailb '
<Carole.Davis@cnpp.usda.gov>; 'Myrtle Hogbin (E-mail)'
<Myrtle.Hogbin@cnpp.usd~,.gov>; 'Colette Thibault (E-mail)'
<~olette.~hibault@cnpp. u d a . gov>; Erewer, Camille E (FDA) ccamilie. brewe~@cfsan. faa.gov>;
Saunders, Sandra (HHS/OS) cSSaunders@OSOPES.DHHS.GOV>; Hubbard, Van S (NFE) .-
<vhl6h@NiH.GOV>; Kessel Md Mph, Woodie (HHS/OS) <WKessel@OSOPHS.DHHS.GOV~; Danford, Daris
(MIH) <ddlOc@NIH.GOV>; Smith, Kathleen (FDA) <kathleen.smith@cfsan.fda.gov>; Mcmurry,
. .
Kathryn (HHS/OS) <KMcJ&&ry.@Q.~PHS.DHHS.GOV>; Jackie Haven (E-mail)
<jackie.haven@cnpp.usda.gov>
Sent: Fri Dec 23 13:28:07 2005
< < ~ m a l l ~ t e ~ ~ h a l l e n ~ e . ~ ~ r e v ~ e w . d o c > z Dear Kirsten,
.- . .
and the USDA ~ i e t a r ~ Guidance Working Group on HHS/OSV
I
Attached are Diefary Guidance Review comments from the HHS Committee on Dietary Guidance
- -- I
'"' SmaIlStep Challenge -Quest.i.ons for chil-Eren a~e~''~6~-11.
This interageccy -;g~vey, 2s
mandated.-by the National Nutrition ~onitoring.-~ct of 1990, provides- a mekhanism to ensure
I
that the Federal government "speaks with one voice" on nutrition guidance.
1
Reviewers identified many areas of inconsiste~cy wi:h :he 2005 Dietary G~idelines for
Pmericans and scientific/ technicai ~sslues tkiat need tc be addressed bef i0 re publication
t
(Attachment 1). As noted, further disccssion will be needed regarding he characterization
I
of "whole grains" and daily amounts of foods recom~.ended for children ages 6-11. Other
, - Piease let us know if this is possible. We expecr che review :c ke -.-:--A- - - - . . - - - - . - - - - - - .%. , - - - - -.-- . - . .
1 -
our attention to each of the comments. S f there are ireins. char hava .-.::I- r.2: 5.2.5:
addressed and you believe s~rongly that they must be modifiec, please r k s ccrr--..s;.:
beside the question on the document itse".
Thank you,
Anthony h
- . . -. . . . . . . L .. . . . .
subst.arff'ive and edit-orial comments are include6 in Attachment 2 for
Reviewers request special attentior. to commencs marked by asterisk,-.. - - ,
Nutrition communication materials should be written and peer-reviewed by
nutrition communication professionals who are well-versed in tne principles
Guidelines before undergoing this review process.
The tables and appendices of the Dietary Guidelines should be used as the
reference for examples of food soQrces of nutrients. Also, the Dietary
Recommendations and either the MyPyrarr~ic or DASH eacing plans should be
-- -
2
Subject: HHS/USDA Dietary Guidance Review of the HHS/OST S ma l l S t e p L h a l ~ . . n ~ . A u e s t i o n - s
your'consideration.
qualified
of the Dietary
primary
Guidelines' Key
'used as primary
Please let me know if there are any questions regarding the comments in i-ttachment 1,
which are considered mandatory to address befcre making the materials avbiilable to the
public. Bec-ause of the numerous issues raised regarding this material, final review of
I
the revised materials will be necessary, along with responses to the comments. Attached
below is the email response from the USDA committee outiining their concerns.
I'
- -
* - reference for any recommendations for daily Snoznts cr roo&s z z : ~ r : : : : . : .
. .
of the principies of the Dietary Gzicelines intc cozsu~.er-friens-:; ?.?re:
. .
important, though cornpiex, step for encouraging healrkier ciezs. I: 1:
well-quaiified staff are involved at ail steFs of developmen: cc eF.szLrc
clarity and accuracy.
Sincerely,
Kathryn
Kathryn Y. McMurry, M.S.
Senlor Nutrltlon havlsor
- .
Offlce of Dlsease Preventlon,and Health Prcmotlon U.S. Deparz~-il~r cr ~.r
Servlces
1101 Wootton Parkway, Sulte LLlOC
Roc~vllle, MD 20@52
240-453-8260 (phone) T
240-453-8281 (fax)
kmcmurry@osawhs. d_hhs. gov
- -
r Q l r r ; o : = -
----- - - -
Orlglnal Message-----
-- - -
From: Thlbault, Colette [fiail€o~~Colette.Th~bault@cnpp.usda.gov]
Sent: Wednesday, December 14, 2005 9:56 ATI
To: McMurry, Kathryn Y. (OPHS)
Cc: O'Connell, Kellle; Saunders, Sandra (OPHS); Carole Davls; Colette Tr
Klurfeld; Dennls Smlth; Edlth Thomas; Elizabeth Crosby; Holly McPfa~; Ja
Tenney; Joanne Guthrle; Molly Kretsch; Myrtle Hogbln; Susan Welsh
Sub] ect :
December 14, 2005
8
Dear Ms. McMurry: \%
USDA's Dietary Guidance Working Group has completed its review of Small'
Questions, a component of the HHS Public Affairs/Ad Council's new campai
young: children to eas,_,&a&,th$ and get active. The reviewers iaentlfied
inconsistencies with the Dietary Guidelines and many technical problems
addressed prior to publication.
All reviewers agreed that the rrlaterial was unacceptable and needs50 be.
once the material is revised.
It appears that this dwument did not undergo peer .review prior to submi
operating procedpres supporting our review committees suggest peer revie
Agency clearance prior to submission for formal review to the work grouF
. -
--='thes'e procedure-s could have greatly facilitat-ed ?'he review process-.-__--
We have attempted to provide rationale and suggestions for change for mc
of our comments. We have also included other subsrantive comments for
consideration which do not need to be addressed in order to publish the
due to the poor construction of chis document 1r wcaid be advisable to t
into consideration, especially Vhose rhac are
marked by an asterisk.
..-. .
... ,- .
Please let me know if you have any further questions and whether -re i
meeting to have further discussion. If a meeting, in the interest of ti
would be helpful to know in advance tne specific comments requiring clar
Sincerely, ..
Carole Davis
Chair, Dietary Guidance Working Group
Attachment
cc: Dietary Guidance Working Group Members
--
3
ep challenge -
n to encourage
umerou_s . . . . 2>%
ha^ mnst be
sion. The
as well as
:, ,
. Following
.arerial, however,
ke all comments
a need for a
.e, is needed it
f ication.
Petree, Kirsten (HHSIASPA)
From: pearson, Christina (HHSIOS)
Sent: Monday, June 27,2005 9:35 AM
'Anthony Signorelli' To:
Cc: Morales, Dan (HHSIOS); Petree, Kirsten (HHSIOS)
Subject: RE: New Adult Print and Web banners
Hey you --
Thanks for the email . . . I actually thlnk this would be a perfect point fo
over lead on these new prlnt ads. Please expect your answer on approval
-- and, if possible, can McCann ship the hard copies to her? Only diffe
which is 647D. If not, no problem and I'll just give it to her when ir
Best, chp.
- -.
. . - . .
. ...
. - -
. . -
. -.
--G-0r;;iginal Message----- .
From: Anthony Signorelli [mail,to : asignorelli@AdCouncil . orgl
--- -. . .
Sent: Friday,. June 24,' 2005'.4:58- PM
To: Pearson, Christina (HHS/OS)
Cc: Morales, Dan (HHS/OS);. Petree, Kirsten (HHS/OS)
Subject: RE: New Adult Print and Web banners
Christina,
McCann will be sending hard copies of the print ads to your attention ne
let us know when you receive them.
Also, please let us knowi&put the banners (attached again for convenien
Thanks,
Anthony
----- Original Message------
. .-
From: Pearson, Christina (HHS/OS) [mailto:Christina.Pearson@hhs.gov]
Sent: Wednesday, June 22, 2005 8:16 PM
To: Carla Horrilleno; Morales, Dan (HHS/OS)
Cc: Anthony Signqrelli
Subject: RE: New Adult Print and Web banners
.-
- .
. .
. -
.- -
Hi Carla -- . .
I keep getting a "There was an error in opening this file. File can not
message when I try to open it up.
----- Original Message-----
From: Carla Horrilleno [mailto:CHorrilleno@AdCouncil.org]
Sent:'.Wednesday, June 22, 2005 4:28 PM
To: Pearson, Christina (HHS/OS); Morales, Dan (HHS/OS) ;.. -..
Cc: Anthony Signorelli
Subject: New Adult Print and Web banners .
Hello,
We wanted to share with you the Obesity print selects for the new adult
new web banner concept. The banner is attached below, but to access the
From a web browser: go to this link and use the username and password pr
<ftp://rnenvS@www.schawknyc.corn/>
username: 1
password:
- bq
Rirsten to cake. .
to come from her
nce is her room,
mes in.
week. Please
. -.
)e found. "
~ r k as well as a
lrint :
account: (leave blank)
The file name is "Adcouncil Selects."
Please note at this point no retouching has been done and the logos hav
added. With retouching, McCann should be able to make the copy more ie
make any fixes or adjustments needed to the body parts. Plezse review
well as the web banner concept and let us know if you have zny quescion
Thanks !
Carla Horrilleno
Assistant Campaign Manager
The Advertising Council
-.
> 261 Madison Avenue, 11th Floor
New York, NY 10016
p 212-984-1920
f 212-922-1676 .
20: ye: bee:.
3le as well as
535 seiez:s 25
31- ccmT.e?rs.
Petree, Kirsten (HHSIASPA)
From: Pearson, Christina (HHSIOS)
Sent: Thursday, June 23,2005 4:28 PM
To: Petree, Kirsten (HHSIOS)
Cc: Morales, Dan (HHSIOS)
Subject: RE: Have you heard from Anthony?
nothing. left phone message so I could talk to him but nothing yet.
. .
-----Original Message-----
From': Petree, Kirsten (HHSIOS)
Sent: Thursday, June 23, 2005 4:27 PM
To: Pearson, Christina (HHSIOS) .
Cc: Morales, Dan (HHSIOS)
Subject: . . . -.-..:Have you-heard from Anthony?- _ - .
- - -.
a - - .
. . . . . . . . . . . -
I figured we'd hear from him at the same time, but.:.
. ~
. . . . . . . . - -
--- - -.
I told Bill we'll be getting him something as soon as we have it (and take a look at it, of course!
Page' 1 of 1
Petree, Kirsten (HHSIASPA)
E
From: Weber, Mark (SAMHSAIOA) [Mark.Weber@samhsa.hhs.gov]
I
Sent: Wednesday, January 25,2006 6:46 PM
To: Petree, Kirsten (HHSIOS)
Subject: Hi again - Sharing Good News 1
Attachments: ma0325bullying.doc
. .
Did you know we got an Emmy for our anti-bullying N show ... .I thjnk you were around when did the show. Its
been awhile. Advisory is attached. Emmy was delivered to my office yesterday. I've never
before.. . . .
- ..
. .
-
. . . .
- -a- - . .
-
- .
. . . -. . . - -
-. . . ." 1 .-.. ..s
- .
. ..
--
I
. - -
Substance Abuse and Mental Health Services Administration
www.samhsa.gov
An Agency of the U.S. Department of Health and Human Services
FOR IMMEDIATE RELEASE - CONTACT: SAMHSA Press 301 -4-
March 25,2004 w.vrfw.SAMHSA.go\
Anti-Bullying Television Program Wiu Launch In Washington, D.C. o:
- - -
a = - -
Every day in schools and communities nationwide. child-rerrare teased. tom
physically bullied by their p e t 6 With the goal of making bullying prevent&n ni
priority, the Department of Health and Human Services' Substance Abuse and Mer
Services ~dministration' (SAMHSA) is premiering a half-hour prime time special t
March 30,2004 on WJLA-TV in Washington, D.C.
The special program on Channel 7 on bullying will be accompanied by five
prevention public service announcements. This campaign will then be distributed i
country through Safe $cQools and Healthy Students grantees of SAMHSA, the Del
Justice and the Departmkkt of Education. The campaign is part of HHS's anti-bull
The program is part of SAMHSA's l j + Make Time To Listen, Take Time 1
Talk ... About Bu l l ~ c a mp a i g n , a multi-media initiative designed to provide pract
to parents and caregivers about how to create time to listen and take time to talk wi
children. The campaign is based on the premise that parents who talk with-heir ck
least 15 minutes or more each day about what is happening in their children's lives
able to guide their children toward more positive, skill-enhancing activities and fric
-r
- -
A ii
For information about and free support materi?l_s for the 1.37 Make Time"Tc
Time To Talk ... About Bu'llying campaign, including the PSAs, call 1 -800-78Y-2645
uw~..mentalhealth.san~hsa.gov/15p1us.
SAMHSA, is a public health agency within the U.S. Departn~ent of Health and Human Services. Tk
. , re~ponsible for improving the accountability, capacig~ and effectiveness ofihe nation's substance a
addictions treatment and mental health services delivenv system.
-..-.. . .
March 30
%ted arid '
. ...
- -
onai
- -.
.. -
. .
- ..
a1 Health
air at 8 p.m.
)ullying
:ross the
rtment of
Ing program.
a1guidance ~ -.- :.
1 their
drea-for at
Ire better
tdships.
. - -
Listen, Take
*-.v i.si
.: *- .
agenq3 is
ase prevenlion.
Petree, Kirsten (HHSIASPA) 1
From: Weber, Mark (SAMHSNOA) [Mark.Weber@sarnhsa.hhs.gov]
Sent: Monday, January 23, 2006 1159 PM
To: Petree, Kirsten (HHSIOS)
Subject: Stranger ... -
Hi -checking in to see if you got our Recovery Month storyboards?
Mark
From: Mcmurry, Kathryn (HHSIOS)
Sent: Friday, December 23, 2005 1 :28 PM
Petree, Kirsten (HHSIOS) To:
Cc: Sofka, Denise (HRSA); Pennington, Jean (NIHINIDDK) [El; Jackson, ~jvonne (AOA): Brewer.
Camille E (FDA); Dietz, William H. (CDC); Charles-Azure. Jean (IHS); Schneeman. Barbara 0
(FDA); 'Carole Davis (E-mail)'; 'Myrtle Hogbin (E-mail)':
Camille E (FDA); Saunders. Sandra (HHYOS); Hubbard. Van
Woodie (HHSIOS); Danford, Darla (NIH); Smith, Kathleen (FDA):
(HHS1OS)i Jackie Haven (E-mail)
Subject: HHSIUSDA Dietary Guidance Review of the HHSIOS' Smallstep
Attachments: SmallStepChallenge. DGreview.doc
.\
.. . .. .--
SmallStepChallenge--
.DGreview.do...
Dear Kirsten,..
Attached are Dietary Guidance Review comments from the HHS Committee on diezary G~idance
l
and the USDA Dietary Guidance Working Group on HHS/OSV
SmallStep Chalienge Questions for children ages 6-11. This interagency revjex, as
I. - .
mandated by the National Nutrition Monitoring Act of 1990, provides a mec,nanlsrr to ensure
I
that the Federal government "speaks with one voice" on nutrition guidance.
C
t
Reviewers identified mati'jrb-'areas of inconsistency with the 2005 Pietary Gu-ldelines for
!
Please let me know if there are.;any questions regarding the comments inBt.ta@-ment 1, . .
which are considered mandatory to address before making the materials available to the
public. Because of the numerous issues raised regarding this marerial, a final review of
- +
I
the revised materials will be necessary, along with responses to the comments. Attached
below is the email response from the USDA committee outlining their conce:rns.
- 1
-,-.Nutr.ition communication materials shou5d be writCSn and peer-reviewed by qualified ____ -. ..
nutritiofi. communication professionals who are-well-versed in the prf'ncipFes of-tre Dietary
Guidelines before undergoing this review process.
Americans and scientific/"-technical issues that need to be addressed befc'ke pu~lication
The tables and appendices of the ~ i e t a - r ~ Guidelines should be used as the; primary
reference for examples of food sources of nutrients. Also, the Dietary G,ulaelines' Key
(Attachment 1). As noted, further discussion will be needed regarding the
of "whole grains" and daily amounts of foods recommended for children age's
substantive and editorial comments are included in Attachment 2 for your
. ...*- . --. ....-
Reviewers request special attention to comments marked by asterisk.
characterizarion
6-11. Ocher
conside.ration..~,..,
-. .
Sincerel y; '
Kathryn
Recommendations and either the MyPyramid or DASH eating plans sho~ld be dsed as primary
Kathryn Y. McMurry, M.S.
Senior Nutrition Advisor
Office of Disease Prevention and Healcn Promotion U.S. Department of Hea
Services
llCl Wootton Parkway, Suite LLlOO
Rockville, MD 20852
240-453-8260 (phone)
reference for any recommendations for daily amounzs of foods to consume.
cf the principles of the Dietary Guidelines into consumer-friendly materials
import,z+t,.though complex, step for encouraging nealrhier diets. It is
well-qualified staff are involved at all steps of development to ensure a
clarity and accuracy.
th and Human
, The translation
is an
essential that
balance of
240-453-8261 (fax)
kmcmurry@osophs.dhhs.go~
December 14, 2005
I
----- Original Message-----
Frorr.: Thibault, Colette [nailto: Coiezre. Thibas1:2zrI~~ - - .;:sci~. go7:;
Sent: Wednesday, Decerrber 14, 2305 3: 5 E >. ! +I
To: McNurry, Katnryr. Y . (ODUSSj
Cc: 9' Connell, Kellie; Saunders, Sanera (0pzS: ; Carole Da~.-.--s; r - ' c--- i....-- -t
Dear Ms'. McMurry:
I
- A ; ' - - . - : - . - - - - - -
uG-- .., - - . - L-
USDA's Dietary Guidance Working Group has mmpleted its review of SmzllSzea C?izlle?;e
I
Questions, a component of the Ht!S Dubiic Affairs/Ad Council's new caT,?a:gr :c enz:.:rz;?
ypung children -30 eat- healthy and get. ac-,iveL-. The reviewers iC;ei;;:~lec R;~TT.~TC:S.'
a imnsistencies with the Dietary ~uiaelines andrrtany cecnnical =. . . - - = . problerr.~ . - . .- L~L-: 1 . qcs; $6
1 ; -- .-=
- .
addressed prior to puvicajion, _- ---?- .- . ..
All reviewers agreedthat the material was unacceptable and nee& to be
once the materiai is revised.
.. - . . - - -
- - Klurfeld; Dennis Smith; Eeith Thomas; Elizabeth 21oiby; nc-:? ??h".ceas; ,.a& :.:tn5rl-; >s::r
Tenney; Joanne Guthrie; Molly Kretsch; Myrtie Hogbin; S u s a ~ VielsF.
Subject:
It appears that this document did not undergo peer review prior to sujmis icx. 'The
operating procedures supporting our review committees suggest peer review, as well z s
Agency clearance prior to submission for formal review to the work groups. Following
these procedures could have greatly facilitated the review process.
I
We have attempted to provide rationale and suggestions for change for
of our comments. We haye_also included other substantive comments for
mOsl
consideration which do no%=need to be addressed in order to publish the material, however,
due to the poor construction of this document it would be advisable to ta e all. com.ents
I
into consideration, especially those that are
marked by an asterisk.
-I---. -. ...z .. . - . . ..
- . .
Please let me k n o ~ if you have any further questions and whether rhere is a need for a
meeting to have further discussion. If a meeting, in the interest of time is needed it
I I
would be helpful to know in advance the specific comments r e a ui r i ng- ~c l a r i +1- c a Wn.
I
- -
.. ,
"'-' ~arGle Davls
Chalr, Dletary Guldance Worklng Group
Attachment
cc: Dietary Guidance Working Group Members
Petree, Kirsten (HHSIASPA)
I
. -~ ..
I
- .
3.-. ...- - - -
. .
- - .
--
rk -
- -
. . . - . . - --
- --
.
. .
. . . . -..-
. - : :
a . - . - - - -
IT-' - - . I
-
. .
SmallStepChallenge * - - -
.DGreview.do...
Dear Kirster, ..,
From: Mcmurry, Kathryn (HHSIOS)
Sent: Friday, December 23,2005 1.28 PM
To: Petree, K~rsten (HHSIOS)
Cc: Sofka, Den~se (HRSA), Pennrngton, Jean (NIHINIDDK) [El, Jackson
Attached are Dietary Guidance Review comments
and the USDA Dietary Guidance Working Group on HHS/OS1
SmallStep Challenge Questions for children ages 6-11.
mandated by the National Nutrition Monitoring
that the Federal government "speaks with one
Yvonne (AOA), Brewer
Reviewers identified man$+reas of inconsistency with the 2005 Dietary ~ulidelines for
Americans and scientific/ technical issues that need to be addressed befolre publication
(Attachment 1). As noted, further dis-cussion will be needed regarding the, characterizarion
of "whole grains" and daily amounts of foods recommended for children
substantive and editorial comments are included in Attachment 2 for your
Reviewers request spe~~~a2"~tf'dntion to comments marked by asterisk.
Please let me know' if there are ;any questions regarding the commer,t:S ir.
which are considered mandhtory to address before making the materials
Camille E (FDA), D~etz, William H (CDC), Charles-Azure, Jean (IHS) Schneeman Barbara O
(FDA). 'Carole Davls (E-ma~l)'. 'Myrtle Hogbln (E-mall)'. 'Colette ~hl bal l l t (E-mall)'. Brewer
Camllle E (FDA), Saunders. Sandra (HHSIOS). Hubbard, Van S (NIH); Kessel Md Mph
Wood~e (HHSIOS). Danford, Darla (NIH), Sm~th, Kathleen (FDA) Mcmurry Kathryn
(HHSIOS), Jack~e Haven (€-mall)
I
Subject: HHSIUSDA D~etary Gu~dance Rev~ew of the HHSIOS' Smallstep Challe nge Quest~ons
Attachments: SmallStepChallenge DGrev~ew doc
\
public. Because of the numerous issues raised regarding this material, a1 final review of
the revised materials will be necessary, along with responses to the comments. Attached
below 1s the email response from the USDA comrniztee outllnlng thelr concekns.
t
b
.;. ,,Dut.rit.ion.. communication materials should be writt+iF and peer-reviewed .- by qu_a_J>fied-
nutrition communication professionals who are Gell-versed in the prificipiks of th?. Dietary
Kathryn
I
Guidelines before undergoing this review process.
The tables and appendices of the ~ i e t a r ~ Guidelines should be used as the primary
reference for examples of food sources of nutrients. Also, the Dietary G iaelines' Key
Recommendations and either the Mypyramid or DASH eating plans should be u ! ed as primary
reference for any recommendations for daily amounts of foods to consume. Tne translarion
I
of the principles of the Dietary Guidelines intc consumer-friendly macerials is an
I
importa,&L.,.though complex, step for encouraqing heaithier diets. It is essential that
well-qualified staff are involved a: all steps of development to ensue abalance cf
ciarity and accuracy.
I
Kathryn Y. McMurry, M.S.
Senlor Nutrltlon Advlsor
Offlce of Dlsease Prevention and Health Promotion U.S. Department of Heal2h
Servlces
1101 Wootton Parkway, Suite LLlOO
?,ockvllle, MD 20852
24 0-4 53-8260 (phone)
and Human
240-453-6281 ( f a x )
krncmurry@osophs.dhhs.gov
----- Or i g i n a l Message-----
From: Th i b a u l t , Co i e t t e [mailto:Cole~te.Thiba~~1t@~n~~.;isda.g~~~~~
Se n t : Wednesday, December 14, 2005 5:56 PJ.1
Tc: McMurry, Kat hr yn Y. (OPHS)
Cc: O' Connel l , Ke l l i e ; Saunder s , Sandr s (OP3S); Ca r c l e Zavi s ; C c l ~ r r
.. - -
Kl u r f e i d ; Denni s Smi t n; Ed i t h Thomas; 5i i zabe: k C r c s ~ y ; _=I-y F::?fzi
. .
Tenney: Joanne Gut hr i e ; Mol l y Kr et s ch; Myr t l e Hogbi z; Sus az wel s?
Su b j e c t :
December 1 4 , 2005
Dear Ms; McMurry:
I
USDA's Di e t a r y Gui dance Working Group has compl et ed i r s r evi ew of ~ n a l l ~ c & ~ C h a l l e ~ . ? ~
Ques t i ons , a component of t h e HHS Pu b l i c Af f ai r s / k" , Counc i l l . s n e ~ c a n z a i z ~ . ~ . - LP e:cc.:rz-
. - .
young c h i ' l d r w t o _e a t _ h e a l t h y and qe_t ~ a c t i v e ; - T h e r e vi e we r s i d e n t i ~ i e z nher CL- C --
_I
- ir&gns&tencies . wi t h t h e Di e t a r y Guidelines and rr,any ~ e c k i r , ~ c s l . - s r c b l e ~. . s . . ;ji.a; - . -;r;;_c:- .. -r -=
. . . . - ~. - -.
a d d r e s s e d p r i o r t o pubi i c a t i . on. .-=---= -1; c - . .
A l l r e vi e we r s - a gr e e d t ha' r €'he f i a- f er i al was unaccepr abl e and needs r o be
once t h e ma t e r i a l i s r e v i s e d .
I t a ppe a r s c h a t t h i s document d i d n o t under go pe e r r evi ew ~ r i o r t c
o p e r a t i n g pr oc e dur e s supporting o u r r evi ew committees s ugge s t p e e r a s we l l c s
Agency c l e a r a n c e p r l o r t o s ubmi s s i on f o r f or mal r evi ew t o t h e work GZ;~:! io1low:ng
t h e s e pr ocedur es c oul d have g r e a t l y f a c i l i t a t e d t h e r evi ew p r o c e s s .
I
S i n c e r e l y ,
We have a t t e mpt e d t o p r o v i d e r a t i o n a l e and s u g g e s t i o n s f o r change
of our comments. We hav!e a l s o i n c l u d e d o t h e r s u b s t a n t i v e comments f o r
c o n s i d e r a t i o n whi ch do n o h h e e d t o be a ddr e s s e d i n o r d e r t o however,
due t o t h e poor c o n s t r u c t i o ~ of t h i s document i t would be
-
.
:-- ----.Caro-le Davi s ~- -. . . ~- . . -. - .. - - 1' -. - - - .- .- - .. . . -.
-. -. .
I
Cha i r , Di e t a r y Gui dance Worki ng Group
i nt . 0 c o n s i d e r a t i o n , e s p e c i a l l y t h o s e t h a t a r e
marked by an a s t e r i s k .
.:*w--. .-. .a;,-
Pl e a s e l e t me know i f you have any f u r t h e r q u e s t i o n s and whet her t h e r e i s
At t achment
c c : Di e t a r y Gui dance Working Gr ous Yembers
. . . . . .-
a need f o r a
meet i ng t o have f u r t h e r d i s c u s s i o n . I f a meet i ng, i n t h e i n t e r e s t of r i me, i s needed i t
woul d b e h e l p f u l t o know i? advance t h e s p e c i f i c comments r e q u i r i n g . - x l a r l 4 i e a : E n .
I
Petree, Kirsten (HHSIASPA) 1
From: Anthony Signorelli [asignorelli@AdCouncil.org]
Sent: Friday, December 23,2005 11 : 19 AM
To: Petree, Kirsten (HHSIOS)
Cc: Jenny Osterhout - -
Subject: ePrlze Items . .
Kirsten,
I know you are travel~ng tonight, but wanted to make sure I was clear on your approval of the
based on the l ~nks I sent. If so, I will let them know to&y.
..
- .L - .- . . . .
. . . . . . . . . . . . . .
1
Also checking 6"- appre(ial of the rules Lm1ng foryard'to getting sign-off from your legal depa,rtment --. ..- today - 3 s
.. -
- - -
well.
- - --
-- I . -
. . . . . . . . . . . .
- .
- - -
. . .
-7 . -
. . . . . -
Thanks,
Anthony
P.S. Sorry to be a pest.
Anthony Signorellil Campaign Director I The Advertising Council
261 Madison Ave. 1 New York. New York 1001 6
Petree, Kirsten (HHSIASPA)
From: Anthony Slgnorell~ [as~gnorelll@AdCounc~I org]
Sent: Thursday, December 22,2005 2'16 PM
To: Petree, K~rsten (HHSIOS)
Cc: Jenny Osterhout
Subject: Contest Rules .-
Attachments: -Small Step rules 12 4 O5.doc
Attached are the ePrize contest rules. .-
'#nthony Signorelli( Campaign D~rector I The Advertising Council
261 Madison Ave. I New York. New York 10016
P: (2 12) 984-1 9891 E: asignorelli@adcounciI.org
SMALL STEP CHALLENGE
OFFI CI AL RULES
NO PURCHASE REQUIRED TO ENTER OR WIN. A PURCHASE DOES NOT
INCREASE YOUR CHANCES OF WI NNI NG. MANY WI LL ENTER, FEW WILL
WI N.
. .
. 1. Eligibility: Small Step Challenge (the "Sweepstakes") is open
residents of the fifty (50) United States (including the District of
at least six (6), and not greater than eleven (11) years old at the ti me of tentry. Void
where prohibited. Employees of U.S. Department of Health and -Human Se'rvices, The
.
. ~d&i si ng Council, Inc., eR.kze, LLC, andt hei r respective related compan(ies, as well
C1 - - - .
as the immediate f ami l y (spouse, parents, siblings, andchi l dren) anThouseholcP
~
members of each such .employee are not eligible. Any entry i nf 0r ~3f i on qrov~ded by .. - -
--
. --
children under the age of thirteen (13) will be used solely for the purpyses of the
Sweepstakes and %wi l l be destroyed immediately after i ts conclusion i n accordance
wi th the requirements of the Children's Online Privacy Protection Act
The Sweepstakes is subject t o all applicable federal, state, local laws and
Odds of winning are described i n detail i n paragraph 7 below.
Drive, Pleasant ~ i M e , MI 48069.
2. Sponsor: U.S. Department of Health and Human Services, 200 Ind,ependence
Avenue, S.W., \Blashington, D.C. 20201. Administrator: ePrize, LLC, One ePrize
3. Agreement t o Official Rules: By participating i n the Sweepstakes, each entrant
fully and uncn_(atipndy agrees t o and accepts these Official Rules and thk decisions. . . . .. :.
-. -
of Sponsor, which are final and binding i n all matters related t o the Sweepstakes.
. . .
4. Timing: The sweepseakes begins on January 11, 2006 at 1 2 0 0 a:m:^ Gct er n
Time ("ET"), and ends on April 30, 2006 at 11:59 p.m. ET (the " ~r omot i { n Period").
Weekly drawings. will be held each Wednesday during the Promotion Period ("Weekly
.- .
Drawinqs"). Administrator's computer is the official ti me keeping devibe for the ... . . -
Promotion.
.. . __ . . . . .. . - .. '_
: <.-. -: 1
.- A ., .- -. - . --
. . . - - - . - -.
5. How to Enter t he Sweepstakes: NO PURCHASE NECESSARY TO (ENTER OR
. -.
WIN. A PURCHASE WILL NOT IMPROVE YOUR CHANCE OF WINNING. MANY WILL
ENTER, FEW WILL WI N.
During the Promotion Period go t o www.smallste~.clov and follow the links and
.. instructions f or entry. You will be required only t o enter your first nqme, email
.. -
.. ...
address, age and a parent's email address. Your registration will..be accepted and
approved only i n compliance with COPPA. Upon submission, you will be1 presented
with one (1) trivia question. After answering the trivia question you au~omati cal l y
will receive one (1) entry i nto the Sweepstakes (i t does not matter if the answer is
correct). To enter i nto a Weekly Drawing your entry must be received by 11:59 p.m.
ET Tuesday t o be entered i nto the relevant week's Weekly Drawing which bi l l be held
each Wednesday during the Promotion Period.. To enter the last weekly drawing you
must enter by Sunday at 11:59 p.m.- ET. Non-winnirrg entries will not be entered
into subsequent drawings.
during the Promotion
same email address. Any attempt by any participant to obtain more thar
number of entries by using multiple/different email addresses,
registrations and logins, or any other methods will void that participant's
that participant may be disqualified. I n the event of a dispute as t o any I
the authorized account holder of the email address used to register will
to be the registrant or player. The "authorized account holder". is the nat
assigned an email address by an Internet access provider, online service
other organization responsible for assigning email addresses for t
associated wi th the submitted address. The potential winner may be
show proof of being the authorized account holder.
6. Drawings: Administrator is an indgpendent judging organization who!
as..b -the administration and operation -of the Sweepstakes and the sele~
. . Fotentiar winners are final -a%d binding -in all matters related to the Sv
Grand Prize Drawing: Administrator will randomly select 'tm p ~ t e ~ t i a l - i .-?- . -
winners from-al l eligible-&tries received during the Promotion Period or
May 3, 2006 for the Grand Prize. Weeklv Drawinas: Administrator wi
select the potenti'al Weekly Drawing winners from the eligible entries I
each Wednesday during the Promotion Period (there are sixteen
drawings during the Promotion Period). All drawinas: The potential win
notified by mail, email or phone. The potential winners' parentllegal guar
required t o' si gn and return t o Sponsor, within ten (10) days of the dai
attempted notice is sent, an affidavit of eligibility, and liability/publicit)
order to claim hisj$er prize. I f a potential winner cannot be contacted
sign and return ?he affidavit of eligibility and liability/publicity release
required ti me period, potential-winner forfeits prize.[confirming with our
that we will be sending a Parental Consent Form to all winners.] Poten,
must contin%!& c o w l y wi th all terms and conditions of these Official
winning is contingent upon fulfilling all requirements. I n the event that
winner is disqualified for any reason, Sponsor will award the applicable
alternate winner by randbm drawing from among all remaining eligible
three (3) alternate drawings will be held after which the prize will remain
Weekly Prizes will be fulfilled 8-10 weeks after winner confirmation.
-. - . - - - . - - . . . .
7. ~ i i &s : THREE ( 3) GRAND PRIZES: Vi si t by Spider-Man character
school . [ ~ow many, hours? ~ h a f i f t he- cKkI is home-schooled2.].-- S
determine the exact time, date, and the person playing the Spider-Man I
its sole discretion. Sponsor-is not responsible i f the Spider-Man visit is
postponed for any reason, in which the visit will be rescheduled. Approxi
Value ("ARV"): $2,000. Grand Prize must be redeemed by [insert date:
parent or legal guardian must receive all applicable approvals prior to vis
, , 1
WEEKLY PRIZES (One (1) Der each Weeklv Drawina): NBA Gift Pal
Gift Pack. Gift Packs include a laptop bag, WNBA crew socks, IVBA swea
brushed twi l l cap, grey t-shirt, NBA ankle socks, pewter k e y ~ h a i n ; - ~ ~ ~ c;l
and either a WNBA or NBA basketball. ARV of NBA gi ft pack: $275. AF
gi ft pack: $230. Sponsor will determine the size of the socks, sweatshirt,
shirt in its sole discretion. Sponsor reserves the ri ght to determine the
in the gift pack and which gift pack to award ir: its sole discretion. Priz
transferable and no substitution will be made except as provided he
Sponsor's sole discretion. Sponsor reserves the ri ght to substitute a priz
equal or greater value i f the designated prize should become unavaile
reason. Winners are responsible for all taxes and fees associated with 1
and/or use. Odds of winning a Sweepstakes prize depends on the numbc
the stated
identities,
l ntri es and
?gistration,
be deemed
~ r a l person
provider or
i e domain
.equired to
e decisions
tion of the
eepsta kes.
f q n d ~r i i e'
or around -.
I randomly
eceived on
Nednesday
lers will be
jian will be
e notice or
release in
or fails to
within the
legal team
ial winners
Rules, and.
a potential
prize to an
1Wies.-=nl y
~nawarded.
s t winner's
mnsor. 4 1
haracter i n
delayed or
nat e Retail
. Winner's
t. SIXTEEN
k or WNBA
:shirt, navy
ater bottle,
V of WNBA
cap, and t -
lxact prizes
!S are non-
-ein at the
! for one of
~ l e for any
rize receipt
r of eligible
entries received during the Promotion Period. [confirm whether proper
place to mention NBA and Superman] TOTAL ARV OF ALL PRIZES: $10,040.
(1) weekly prize and Grand Prize per person.
10. General Conditions: Sponsor reserves the right t o cancel, suspebd and/or
modify the Sweepstakes, or any part of it, i f any fraud, technical failures or any
other factor beyond Sponsor's reasonable control impairs the integrity lor proper
functioning of the Sweepstakes, as determined. by Sponsor i n its sole d~scretion.
Sponsor ri ght i n its sole discretion to disqualify any individual /it finds to
entry process or the operation of the Sweepstakes or to. be
I
acting i n violation of these Official Rules or any other Promotion or i n an - -
unsportsmanlike or disruptive manner. Any attempt by any person t o deliberately
-. undermine the-legrtimate operation of the Sweepstakes may be a vi b~ati on :of- - .
criminal and civil law, and, should such an attempt be made, Sponsor rederves the
I
right t o seek damages from any such person t o the fullest extent permitted by law.
/I " - - -
Sponsor's failure to enforce any term of these Official Rules shalf>ot c o stifufe a
waiver of that provision.
- .
i -.
11. Limitations of Liability: The Released Parties are not responsible fori: (1) any
. - . . .
i ncorred or. inaccurate information,-whether caused by entrants, printing-errors or by
.-. -- .-- . . . , ,
any of the-. equip'ment or programming associated wi th. or .uti Il ze~;' i n7' ~-the-
Sweepstakes; (2) technical failures . . of any kind, including, but not limited t o . .
malfunctions, interruptions, or disconnections i n phone lines or network hardware or
software; (3) unauthorized human intervention i n any part of the entry drocess or
the Sweepstakes; ( 4) technical or human error which may occu! i n the
administration of the Sweepstakes or the processing of entries; or ( 5) any injury or
. . L: : . -
. . . ,
damage topersons or property which may be caused, directly or indirectly, i n whole
or i n part, from entrant' s participation i n the Sweepstakes or r.er;eipt _dr use or
misuse of any prize. I f for any reason an entrant's entry is confirmed t o h'ave been
I
erroneously deleted, lost, or otherwise. destroyed or corrupted, entrant' s sole remedy
i s another entry i n the Sweepstakes, provided that i f it is not possible (to award
another entry due t o discontinuance of the Sweepstakes, or any part of if, for any
reason, Sponsor, at its discretion, may elect t o hold a random drawing f r op among
all eligible entries received up t o the date of discontinuance for any or all of the
prizes offered herein. No more than the stated number of prizes will be awbrded. I n
event that production, technical, seeding, programming or any other reasons cause
more than stated number of prizes as set forth i n these Official Rules t o belavailable
permlsslons In
One
8. Release: By receipt of any prize, winner agrees t o release and hold harmless
Sponsor, Advertising Council, Inc., Administrator, and their respective sc/bsidiaries,
affiliates, suppliers, distributors;advertising/promotion agencies, and
prizesuppliers,
and each of their respective parent companies and each such company's officers,
directors, employees and agents (collectively, the "Released Parties") /from and
against any claim or cause of action, including, but not limited to, personal injury,
I
death, or damage t o or loss of property, arising out of participation in the
Sweepstakes or receipt or use or misuse of any prize.
- ..
,
- - ., .9.- ~ u b l i t i t ~ c Except where pFohibited,' p%ticipation i n the
winner's consent t o Sponsor's and its agents' use of
. . .- .. /-
. - .
--
- --
photograph, voice, opinions and/or hometown and state
any media, worldwide, without further payment or consideration. For children
thirteen (13), such;consent will only be to the extent allowed by COPPA.
under - .
and/or claimed Sponsor reserves the ri ght t o award only the stated
by a random drawing among all legitimate, unawarded, eligible prize
12. Disputes: Except where prohibited, entrant agrees that:
disputes, claims and causes of action arising out of or
Sweepstakes or any prize awarded shall be resolved individually, w.ithout resort to
any form of class action, and exclusively by the United States District ~ o h r t for the
Eastern District of Michigan (Southern Division) or the appropriate ~ i c h / ~ a n State
Court located i n 0akla.nd County, Michigan U.S.A.; (2) any and all claims, judgments
and awards shall be limited t o actual out-of-pocket costs incurred, inclubing costs
associated wi th entering this Sweepstakes, but i n no event attorneys' fee?; and (3)
under no circumstances will entrant b e permitted t o obtain awards for, a ~ d entrant
. hereby waives all rights t o claim, indirect, punitive, incidental and con~equenti al
. .
.damages-and-any other dammes, other than for actual out-of-pocket expenses, and
9, - -1-
any and all rights t o :have damages multiplied or ot her wl sei r r cr eased: ~. ~~l ~' si u~ .--. -- and **
. -- ...
questions concerning ttTe~~tonstruction, validity, interpretation and enfoi cei bi l i ty of
these Official Rules, or the rights and obligations of the entrant and Sponsor i n
connection with t he Sweepstakes, shall be governed by, and construed i n abcordance
with, the laws of the State of Michigan, U.S.A. without giving effect to any, choice of
law or conflict of law rules (whether of the State of Michigan or any other
jurisdiction), which would cause the application of the laws of any jurisdiction other
than the State of Michigan.
13. Entrant's Pe~sonal Information: Information collected from eetrants IS
subject to the s%nsorts Privacy Policy (htt~://www.hhs.qov/Pr~vacv.html ) and
ePrizels Privacy policy (www.eori ze.com/~r~vacv 00licv.html).
14. Winner Li st/ O. ffi al Rules: For a winner 1st and/or a copy of these Off~ctal
--.
Rules may be obtalned by sending a self-addressed, stamped envelope (to "Small
Step Challenge Winner List/Rules Request", c/o ePrize, LLC, P.O. Box 80170, - A- Royal
Oak, MI 48068-8070, U.S.A. Requests for winner lrst must be receivzd befo're August
3, 2006. Vermont residents may omi t return postage for rules requests.
@ 20062ePrize, LLC. All rights reserved.
...
SMALL STEP CHALLENGE
ABBREVIATED RLILES
1. ABBREVIATED RULES for TV and Radio
I
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IMPROVE
YOUR CHANCE OF WINNING. MANY WILL ENTER, FEW WILL WI N. LECPL
RESIDENTS OF THE 50 UNITED STATES (D.C.) 6- 11 YEARS OLD. VOID WTERE
PROHIBITED. Promotion ends April 30, 2006. For Officlal Rules and complete deta~l s,
visit www. smal l st e~. qov. Sponsor: U.S. Department of Health and Human Serv~ces.
.
- 2. ABBRgVIATED RULES f q ~ Pr i n t -
--
a = - - - - - -
--I -= = '
s - - " 1 - - - -
- -
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IYPROVE
- .
YOUR CHANCE OF WINNING. MANY WI LL ENTER, FEW WILL WI N. LEGAL
RESIDENTS OF THE 50 UNITED STATES (D.C.) 6- 11 YEARS OLD. VOID WHERE
PROHIBITED. Promotion ends 4/30/06. For Official Rules, prize descript~ond, and odds
disclosure, v ~s i t www.smallstep.gov. Sponsor: U.S. Department of Health ;pnd
Human Serv~ces, 200 Independence Avenue, S.W., Washington, D.C. 20201.
3. Abbreviated .rul_es for online Ads - Banner
\-
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IMf'ROVE
YOUR CHANCEQX WIN,NIIVG. MANY WILL ENTER, FEW WI LL WI N. Ends 4130106. --..
To play and for Official Rules, visit www.smal l ste~.aov.
4. Abbreviated-Rules for online Ads - Not a Banner
.-
-
. - .
N O PURCHASE NECESSARY TO ENTER OR WI~::APURCHASE WILL
-YOUR CHANCE OF WINNING. MANY WILL ENTER, FEW WI LL
residents of t he 50 United States (D.C.) 6-11 years old. Ends 4130106. Tolplay and
for Official Rules, including odds, and prize descriptions visit www. smal l st e~. aov.
Void where prohibited.
.. _
I
Petree, Kirsten (HHSIASPA)
From:
Sent:
To:
Cc:
Subject:
Attachments:
Anthony Signorelli [asignorelli@AdCouncil.orgJ
Monday, December 19,2005 11 :22 AM
Petree, Kirsten (HHSIOS)
Jenny Osterhout
RE: E-prize Contest Questions for Review
Small step challenge questions 11-29-05.doc
;mall step challenge
questions ...
Ki r s t e n ,
- . : Pl ease l e t - u s - ~ k n m -1f you expec-, -t_a r e c e i v e --cements. on t h i s tocia? cr tc
Ik
mFnt i 6ned t h a t t h e team- had a b i t of a d e i a y , . DUE t h ~ ~ . b i ~ s ~ , o a ; C -ex?
week. .- . -. . .. . .- +-- --- -
We would l i k e t o d e l i v e r - - f i n a l copy t o e P r i z e b y COB Fr i da y (12/ 233 i r. a
our l aunch t i mi ng of J anuar y 23r d. If we o b t a i n f eedback t oda y c r tomc:
gr oup, we coul d updat e t h e copy and s e nd a f i n a l v e r s i o n t c Kat hr yn on
f i n a l r evi ew.
However t h i s would r e q u i r e a t wo-day t ur nar ound on h e r end. Is t h a t f ez
J u s t s o you a r e awar e, we need t o commit t o t h e J a nua r y 23r d l aunch dar e
can compl et e t h e t a x and bondi ng i n f o r ma t i o n f o r t h e p r i z e s . Once we s e
must l aunch on t h e day 8 e c i f i e d , under NY s t a t e l aw. And we d o n ' t want
much f u r t h e r becaus e we L e n r u n t h e r i s k of n o t b e i n g a b l e t o award t h e
b e f o r e t h e s chool - year e nds .
Pl e a s e c a l l wi t h any q u e s t i o n s o r i f you' d l i k e t o d i s c u s s f u r t h e r . I k
t o c o n s i d e r he r e . -u' --a---' -'-
Thanks,
. .Y
d
Ant hony
<<Smal l s t e p c h a l l e n g e q u e s t i o n s 11-29-05. doc>>
> ----- Or i g i n a l ~ e s s a g e - - - - -
> From: Jenny Os t e r hout
. . S t : . Tuesda.y, November .29, 2005-1 1 : 34 -PA-.:..,..- . .
> To: ' P e t r e e , Ki r scen (KRS/OS) '
. -
- . -~ - -. .- .
> Cc: ~ n t h o n ~ S i g n o r e l l i
> Su b j e c t : E- pr i ze Cont e s t Qu e s t i o n s f o r Review
>
. . .
> Ki r s t e n ,
>
> I hope you had a g r e a t h o l i d a y weekend. We c ont i nue t o move f or war d
>. with,:~+o.ur e - p r i z e c o n t e s t . The f ol l owi ng q u e s t i o n s w i l l be p a r t of t he
> E- pr i ze/ Spi der man c o n t e s t , p l e a s e have your t eam r evi ew t hem a n d - ~ a k e
> any changes i n " t r a c k changes " and s end back t o u s , by t h e end of t-he'
> week i f p o s s i b l e . Let me know i f yoa expect t h i s r i mi ng w i l l be
> d i f f i c u t t .
> Thanks,
> Jenny
>
> << F i l e : Smal l s t e p c h a l l e n g e questions mer gec. doc >>
> J e a n n e t t e Os t er hout 1 The Ad v e r t i s i n g Counci l
s o t h a t e P r i z e
e c t t h e dace, we
t o push t h e d a t e
gr and p r i z e
ow t h e r e i s a l o t
~ . -
-. . . . . .
> 261 Madison Avenue1 11th Floor I New Y o r ~ , NY l O C l 6
> p: 212.984.1911 1 F: 212.922.1676
> E: jos:erhout@adcounci1.org 1 hr~p://www.aczoc~ci~.~r~/
>
Smallstep Challenge Questions
Question 1:
One serving of carrots would fill up
Correct Answer:
. . . .
your hand
Wrong Answers: .h
a pillowcase
ashoebox -. -
- . . .
- .-.
. . . .
your backpack ' - . . -
- . -. - . - .-
--- - .-
-
Did You Know.. .
A healthy kid eats between 6-9 servings of fruits and vegetables e\ :n day
Try This.. .
Challenge yourself to eat 6 fruit and vegetable servings every day!
Question 2:
%>
One serving of cooked whole wheat pasta is about the same size as 1 . .-
I
Correct'-Rhswef~
your fist
.I .T
Wrong Answers:
a football
your head
. ~' a strawberry ..- . .~ .- . . . .-. . . .
*. , . . . - ....
. . . .
-
Did You Know.. .
A healthy kid eats between 4-6 servings of grains every day
Try This. ..
Half of your daily servings of grains should be whole grains.
.. ^
- - , a .
I
Question 3:
You should eat more , than meat, protein or oils.
Correct Answer:
fruits, vegetables, grains and d a i v foods
Wrong Answers:
cookies
potato chips
candy bar
Did You Know.. .
Eating a balanced diet means that you eat more of some foods than others.
I
Try This.. . 1
Learn more about a balanced diet with the new Mv Pvramid for d d s at
. .
http://teamnutrition.usda.gov/Resources/mpkqoster.pdf.
..
-. Question 4: -- - -
. ..
. . .
- . = - ... - . . .
.-
- .
. . .z-i- .. . - - - . *
I --
Think about the size of'-
'-
when eating your protein, becau%-e i t is about the -
. --
same size as one serving of meat.
Correct Answer:
a deck of cards
Wrong Answers;
a DVD case
your shoip'<'
. .
a golf ball
Did Yw&ow.++
A healthy kid eats between 3-5 servings of meat or protein a day.
..-
C
. .
-- . ----
Try This.. .
Try eating beans for protein. Red beans, white beans, black beans, there are
so many colors to try! -.
- - - -
. .-
Question 5:
- A ,
Correct Answer:
some pretzels
. . . .
For a healthy snack when you are hungry, try eating to keep
energyup until dinner.
Wrong Answers:
a candy bar
some french fries
a milkshake
- -.
your
Did You Know.. .
Snacks can be a good way to keep your energy up during the day.
Try This.. .
Be careful not to ruin your dinner with snacks!
Question 6:
Of these foods, one serving of is the best source of protein.
Correct Answer:
Beans
- Wrong Answers: -- -
--
d~ - = - whole wheat bread
low-fat yogurt -- - -
tomatoes
Did You Know.. .
Protein is an important fuel that helps keep your body energized.
lunch time is ..
I
-.
' -- -1 - ----
Try This.. .
Try eating beans for protein. Red beans, white beans, black beans,
so many colors t o e !
Question 7:
.r--++.,.. -.A. 2.
A great part of a healthy and tasty breakfast that can help keep you going
Correct Answer:
a + scrambled egg
there are
-
until
-Wrong Answers:
Question 8:
a donut
a bowl of sugared cereal
a candy bar
Did You Know.. .
- - . . -
Eating a healthy and balanced breakfast is a great way to help keep
.- .
energy up during the day.
Try This.. .
Try eating a healthy breakfast for a week and see what a difference
make. Then keep it up!
I
your
it can
Drinking is the best way to give your body the liquid it needs before, 1
during and after a hard day of playing or helping around the house.
1
Correct Answer:
water
Wrong Answers:
cola or soda .*
hot chocolate
lemonade
= - Did Ypu Know.. .
I
. . . - -
.
: . - .
- . . 1 your body can also gd water frorn.the foods pou.eat.-. . . . .- r ----. = I
I -
-. . - . . .
Try This.. .
Drink at least 8 glasses of water every day!
Question 9:
has the most calories and takes more physical activity to use1 up.
I
Correct ~ & d e r :
A cheeseburger
Wrong.Auwrs.;
A scoop of chocolate ice cream
- . -~ . . . . . . -.
- .
Did You Know.. .
A' cheeseburger can be a part of a b-alanced - .. . diet, but don't have
2.-+.---;-... -, - ..
.- .- -
can be a great way to exercise by yourself.
A cup of orange juice .. .- . ..
7
a baked potato
7 - =
. . . .-.
0pe;ever-y . ..
Try This.. .
'Remember to balance the energy or calories you take in with the
put out.
Correct Answer:
Dancing to your favorite songs
day! - .- .. .,
. _ - _ .. . ._ _- ---=_. . - .-. --.
-
I
energy you
t
Wrong Answers:
Singing to your favorite songs
Drawing your favorite animal
Reading your favorite book
Did You Know.. .
Exercise is essential to keep your body performing at its best.
-
Try This.. .
Dance to yourTavorite song every day!
Question 11:
. .
. .
. . . .
- .-
, -has the least amount . .- of calo-kks and takes less phvsical
~. .. - -
off. ~ . .
, # _.- . . .
. .
. ..
-. .> , . ---
--
- -
. -
Correct Answer:
A cup of orange juice
Wrong Answers:
A plain bagel
A small order of french fries
A grilled cheese sandwich
. ,*' ;.
.a7-: :
Did You Know.. .
I
Your body needs some calories to keep your heart beating and lungs
breathing. -.-. -*
I - - -
Try This.. . . . .-
I
-, - ?.----
Extra calories turn to fat in your body if you don't use them up wi d activity
or exercise. Balance .. the calories you eat with the energy you put out!
.-
I'
has the least amount of calories:and takes less physical activity
off.
Correct Answer:
A cup of popcorn
Wrong Answers:
A tablespoon of peanut butter
A donut
A hot dog
:o burn . -
Did You Know.. .
Your body needs some calories to keep your heart beating and lungs
breathing.
Try This.. .
Extra calories turn to fat in your body if you don't use them up with activig
or exercise. Balance the calories you eat with the e n e r 3 you put out!
I
Question 13:
I
I
has themost calories and takes more physical activig. to burn off.
I
Correct Answer:
h
Jumping rope for 15 minutes
. - ..
. .
-
- - .
. - .
. . . . . . -
- - ~
b, - - - - - -
Wrong Answers:. . . . . .-
--
Playing video- games for 20 minutes
Watching a movie
Walking to-your friend's house next door
Did You Know.. .
Your body needs some calories to keep your heart beating and lungs
breathing.
Try his. ?$ 1
Extra calories turn to fat in your body if you don't use them up with activity
or exercise. Balance the calories you eat with the energy you put out!
- . . - - . ..
.LlrLI..*-. --. ..: ,j
Question 14:
. . -c
I
? ,- ==
I t is important that kids get at least mi nut es of physical act i vi e pe! day.
Correct Answer:
@ .- . . -. . .- - 1 . (
- . - . - - . 7 - - - . . . ,.
A*,,
.-
- - -. - --- -.---
-- . - . --I - -
Wrong Answers: . .
30
2 0
10
. - > - -
Did You Know.. . _--.* -
The more you use your muscles, the stronger they get.
Question 15:
- -
Try This.. .
Trade in an hour of watching tv or playing video games for an hour
action!
of
One serving of grapes is about the size of a
Correct Answer:
light bulb
Wrong Answers:
a car
a house
an oven
Did You Know.. .
. .
=
A - healthy kid eats b we e n 6-9 servings of fruits and vegetables e r y n day '
-
--- -
- -
- ---
- -
Try This. .. - . - -- . -
Challenge yourself to eat 6 fruit and vegetable servings every day!
Question 16:
One serving of cheese, part of the calcium-rich dairy group, is about the same size as
I
Correct ~A&er:
1 - -
a pair of dice
WrongAnswers~.
acheckerboard
a deck of cards . - - - - - -
a bowling ball
Did You Know.. .
A healthy kid eats between 1-3 servings from the dairy group each hay.
-
- - .-i-
-. -.
__--. -.
- - i
-
Try This.. .
Milk and yogurt ar e two of the best ways to get the calcium you need for
strong bones, try some today!
Question 17:
-
..-..
Healthy kids need some fat and oil in their diet too. The most nutritious squrces of
oils are
Correct Answer:
vegetable oils, fish and nuts
Wrong Answers:
butter
fried foods
bacon
Did You Know
Fats and oils are not a food group, but are part of a healthy diet.
Try This.. .
wat ch out for bad fats and oils in your food!
. .
. . . . '. Whole grains are the best kinds-of . - grainsto eat.
.II, - - - -
- .-.
. - . - . . --
.- -
whole grains. . ..
.
. - .
- . .- . - --
-7
- --
. - - -
. . -
. .-
Correct Answer:
whole whedt bread and brown rice
Wrong Answers:
white bread
Saltine crackers
white rice
.r ' <?.
Did You Know..
All of the answers were grains, but the best kind of grains are whold grains.
.. .
Correct Answer:
. . .
your heart
Wrong Answers:
. ..
. .. .*.
you-r eyes .. .._.. . . - .
your nose
your teeth
. -
Did You Know.. .
Your heart is a muscle too and it needs exercise! At least 60 minutes a day.
I'
..%w.-..-- ,- . 4
Try This.. .
Question 19: .- .
-. - --
-.
. -. .
- - .
...
Eat whole grains far at least half of your 4-6 daily sewings osgrains. - ----
F
~ x e r c i i < h ~ l ~ s your muscles get s t r pger , it eveahelps make stronger
.- -_._ * _ . . . ,.
. .. .
_ _. _ .-- . _-. - --- -.
-1 '' -
.- .
too.
Try This.. .
I/
Exercise your heart every day by swimming, running, jumping rope,
climbing stairs or playing sports.
Question 20:
I should exercise at least per day.
-
Correct Answer:
1 hour
.
I
:. - ..:. Wjong Answers:
- .
. .
. -
. -
. . .
- - - - - -
15 minutes . - . . . . . . . . - -,-.., . . . .
. -- .--* / 0
.... .
#- -- -
..I
.w . .
all day- . - ...
- - --
---
...
. . -
5 minutes
1 -
Did You Know.. .
Kids are meant to be active! At least an hour a day is recommended for
healthy kids!
I
Try This. .,,
If you cad't$lay outside, try jumping jacks, running in place, or dancing to
I
your favorite music in the house..
. - . . . .
Wrong Ansmrs:
-
A healthy number of fruit.and vegetable servings to have e ve q dayi s 3 .- -7
none . .
1 to 2
3 to 4
Correct Answer: -
6 to 10
-
Did You Know.. .
Fruits-and vegetables help keep your body and mind at their.-b.est! .
.-..
Try This.. .
Challenge yourself to eat 6 fruit and vegetable servings every day!
Question 22:
Eating lean protein such as fish, chicken, turkey or lean beef is a great way
to build
Correct Answer:
muscle
Wrong Answers:
a mountain
a skyscraper
--
an airplane ... .
Did You Know.. .
The protein found in meat is ve@ important for your muscles.
I . -
. . - .-
--- .
-
. - . - . -.
. ..
. .
- - - -. ~ r y his ... . . . . . . - . -.. - . . . . . ._- .. -- .: .-
1
.. Beans are also agoed r a y to get protein. Red beans, white bePlii,dfhck--
..-
beans, there are so many colors to try!
Question 23:
Did You Know.. .
Ev e p paft of your body depends on water to keep it going.
..
The one thing that no person, animal or tree can live without is
Correct Aqswer:
i ;! ._.
water -2:.
Wrong Answers:
music.. ,L-A,*....-. : . ,
a computer
. --
. . - - - -
- ..
~. . -
- - - . . . ,,
. -
- - 1
Try This ... - a -
_ % _ _-- _-*--.- ---
Drink at least 8 glasses of water every day!
. .
.. ~
Question 24:
money . -
. ...
...
- - 1 - .--
Eating a healthy, balanced diet every day is a great way to help you 1 .
.---- -
. - - A - t
Correct Answer:
all of the above
. .
Wrong Answers:
run better
think better
feel better
Did You Know.. .
I
It makes sense that the food you put into your body effects how ?*our bod!
feels.
Try This.. .
1
See how good you can make your body feel by eating right and exercising!
-. -
Question 25:
A great white way to get your Vitamin A is to
.\
. ~
. . . . . :.:' C~rrect Answer: -- . --
d, -
- . -' . .~
drink milk . .
.. . _ . . -.--
Wrong Answers:
eat marshmallows
throw a snowball
brush your teeth
Did You Know.. . 1
Vitamin A , .-. helps keep your eyes healthy.
Try This.. .
Milk, carrots, apricots and spinach are all great ways to get your Vitamin A!
1 --
Try some todayL.. -... A-
Question 26: .. . .
. - I ' --
A great round way to get your Vitamin C is to
Cbrrect Answer: .-- . ~- .-. .. .. .- .
. - . . -.
. .
. . . . .. ..
eat an-orange.
Wrong Answers:
eat a doughnut
throw a baseball
run in circles
. .-7
. . -2
Did You Know.. .
Vitamin C helps your body fight sickness and can help make it harder for
you to get a cold.
. -
I
Try This.. .
Oranges, strawberries, tomatoes and broccoli are all great ways to
Vitamin C! Try some today!
get your
k mt g r e e o way to get your -iitamia E is to
Correct Answer:
eat lea@ vegetables, like spinach
Wrong Answers:
mow the grasss
catch a frog
swing from a tree .
Did You Know. ..
- .
I
. -. . : : . :
. #
.. - . -t -
-. -
. - -
. * - - ~~ . .
==r
&. - . .. .
. .:
. . : - Vitamin E helps keep your skin and lungs healthy.
. - ' -
% - *. .. . . -.
' Try This ...
Spinach and other leafy green vegetables and whole grains are all great for
Vitamin E! Try some today!
Petree, Kirsten (HHSIASPA)
I
I
From:
Sent:
To:
Subject:
Anthony Signorelli [asignorelli@AdCouncil.org]
Friday, December 16, 2005 12:31 PM
Petree, Kirsten (HHSIOS)
Food Marketing and Childhood Obesity - NY T~mes
Kirsten,
. . I'
. - - Thousht it might be heipful to shaye ?he following artl=le anC set 2- sc7.s :c 2r::f
.. .
- 2 . ,-. .
you on recent developments surrounding oar Coali~ion for Eealthy ~5::lerb:. rrc-ezr.
..,-:- =
I . : -
and I would love to sex up -2 time to chat aboxt the lacest 10" repor: znc nox w s 7.1;:::
I
work together (beyond the existin5 PSA program) to address some cf r;?s rzer. 5 r - - = l s e 5
recently.
I
'c I . ._
Please let me know when you might be free after the holiday to .hoi5 2 c a- - . 2;s: r.:;;-.:
be in D,C. for another-meeting and could cope by :o chat.
. .. .
- - .
.. .
- . .- - -
.r ; . .--
I
. . c . -? 3
- a n - l c z , - - - . .. .. - . . . ...
. .
--
- --
-. . _ . * <-
. . . -
. -
. ..
Anthony
> http: //www. nytimes . com~2005/12/16/business/l6food, h ~ n ~ ? a ~ x n n l = l & ~ ~ ~ : ~ ? ~ ~ ~
> x=1134742~96-1@Y6QiEXrbYWYa7~~AZaJQ
>
> December 16, 2005
> Influencing Young Diets
> By MELANIE WARNER
> <http://query.nytimes.com/search/guery?ppds=bylL&v=I ~?ARNERhfaq=:9960101
&td=sysdate&sort=newest& *MELANIE WARNER&inline=nyt-per> For years, fooh-companies have
% .- t
responded to criticism about the nutritional quality of their products by msirctaining-tha~ ..
all food can fit into a balanced diet
I . . .
<http://topics.nytimes.com/xop/news/health/diseasesconditionsandhealrh~op~~s/c~ez/index.~~ . . .
ml?inline=nyt-classifier>. There are no bad foods, they argue, just bad hiets. --'- .
- . - .
> ThLt is srarting trSYRafqe".+hs major food producers face scrutiny overtheir role in
I'
contributing to increasing childhood obesity
<http: //topics. nyt imes. com/top/pews/health,~diseasesconditionsandhe~tht~i.t~l~esit y/i'ndex
v
. h t ; n l ? i n l i n e =n y t - c l a s s i f i - e r > raies, xhey are ur,dir pressure to make fundamental shifts in
-:
. - .
. - .
. -.
-- ,
products to children. It added tna: 80 percen? to 57 percent of the food
aimed at children and teenagers are of "poor nutritional quality."
> The food industry is divided over how it should respond. General Mills
> <http://www.nyt~mes.com/redirec~/marketwa~cn/re~irect.ctx?
p'roducts now
derive a large part of their revenue from proiucrs iimed ar cFlilere:., ire (rss:s:r:.;
- - changing many of their practices. Krafz and PepsiCo, whose producrs =- - -- - --...- =: -=A - - - - - - - - - _ _ - - - - - ._,- -
I/ _
section of consumers, seem more willing tc adapt. The Grocery Mancfaczcrers ~ss=:::r:::., 5
large lobbying group, is resisting rhe developmen: of an inaus~rywin,e rzz2:z s,;s:sr. 5 : :
I - -
healthier foods - one of the leading recommendi:icns in :he insrircze's rzzzrr., -7.2
. . I - - . .
Disney's efforts oniy go so far. P-lthough ic drop?ec ax exclnsive ceai ~:rr; >:Z,::.;-~'S,
- .
- - - . .
some movies may conrinue to use Zie-ins ro MzDo~~al6's 22: c ~ h s r 22s:-fsz;/:?.ai?r. - - - =: ,
c-&, ar;2 -;= "'-&A----" .--.--
characters fron "The Chronicles of Narnia: The Liar., ~ h e Ki - - ' - . - - - =- _
appearing in boxes of the chain's Happy Meals.
> So far, just one company, Kraft Foods
<http://ww~.nytiRes.com/redirect/mar~erwat~ch/~edirecc.c:x? I
- . - I . ..__
MW=http://cusro~L.marketwat~h.~~m/custom/nyt-com/htm~-co~.pany~rc~~~~e.as~~s~~~ 1, . .=--.:.->, :.~s
- - -.
- 2
significantly curtailed the amount of unhealthy food it maricets rz cF.-.ilCrer. :;:-sr -;. .
resr of the food and restaurant indusrry has yet to raKe any major sce?s 1. . - ,... . -; . - - = -..-
reporr's major recommendations. While companies have made sone effcrrs zs. 'rofcrzcl:s
. .
producrs and introduce healthier offerings iremc-:ix; rrans fazcy aclzs, f 3 r :nszin=e:,
- . .
consumer advocates and nurrition experts sap tnat many of zhese accer.z:s i311 xoer.:-l:.
I
short. .. - ..
. .
> 7or.instance;-Seneral Mills, the-ompany that spe~ds the mDst money narfiez::: 52z:.;azee
I .
- -
- f to-children, promotes the :addition of whole. .grains to.~i~~s.sJines of ;:rep+ ere;
though many of these are. 4 0 .pe~.cgnt sugar and aggressively adv%rcise.d-u, . ~, z i i s r g r . .
> Earlier this year, General Mills tried to provide more nutririon inform&:on by
:,-
displaying icons in a product's "Goodness Corner."
I!
rertni icons, rizner > But a consumer watchdog criticized the move because there are 26 dl:-
than a clear-cut rating system.
> "I work in this area and I don' t even know what some of those thinqs ard referring co, "
said Margo Wootan, director of nutrition policy at the Center for Science in the Public
Interesr, a nutrition advocacy group.
I > A spokeswoman for General Mills, Marybeth Thorsgard, declined to commen' on the
i l
Institute of Medicine's report, saying that the company had not had a chance to read
through the 600-page docwne..pt. 1 8
> But in a presentation th'fi;. year, General Mills vigorously defended its dereai.
> "We strongly think that products like cereal can be advertised
children," said Kendall J. Powell, the company's chief operating
of Medicine workshop in January. "Cereal earers, including kids who ea:
cereal's, are getting -%-gsod s.%rt to their day." . .
> Kellogg, the second-largest packaged-food marketer to children, also
want to comment on the Institute of Medicine's recommendations. In a star4menr, a
spokeswoman, Jill Saletta;. said 'the company offered a "wide vaziety2Df pea0crs" and
"remains a committed partner in the fighr against obesity."
I
> ConAgra Foods <http://www.nytimes.cbm/redire~t/marketwatch/~edirect.c~x~~
MW=http: //custom.marketwatch. com/custom/nyt-com/html-companyprof and Mars
said they were focusing on developing healthier foods rather than marketing or
rat jn,g their products ; McDonald's, Burg?; King, W.epdy ' s
-. - -? > -. . .
<http://www.nytimes.6om/r,ecri:rect/marketwatch/r~direct.ctx?
. . - . . . - - - . ---- . . .. . - -
Nestle <http://~ww.nytimes.com/redirect/marketwatch/redirect.ctx?
comment on the report.
> Kraft and PepslCo also appear to De alone lr. supporting the laea of an 1,ndustrywlde
rating system for healrhier foods.
> "I thin.k there may be an antitrust issue," said
. ,.. . . .
~rdcery Manufacturers Association. "Whenever
rogerher and deciding which products to sell, ir sounds ;o me like we could get
sued for."
> Some legal experts said, though, tha; food companies were more
if they did not think proactively and listen to criticism.
> N. Louise ~Ylingsworth, a parrner in the
past xith food companies, said: "Sanetimes,
risk calling attention to yourself and focusing on the
don't act, their mistakes will become obvious years lat> er. The plaintif$sV bar is
I
watching very closely, and everyone's got a target on their back right noh."
> PepsiCo insists that its "Smart Spot" program for identifying nealthier products is more
a shrewd business decision than a form of legal insurance. The company said that sales
from the Smart Spot products grew by 13 percent in the first three yarteis of the year,
I'
three times as fast as the rest_of its business. "We believe this is a nuge business
opportunity," said Brock Leach, -. the chief innovation officer.
I
. . I
, -
. - - -
> Although many nutrition and public heal~n advocates ha7.1~ as;lazsez Kr~f: zr.2 ~cz: : -: 1::
=* , - b -*-- - - - s . --.-- . - - ..-1 - -. - -
breaiting with the rest cf the food indusczy, cney say -,h.zz --.- --...- , =. ---- ..-.- - . - .
. .
the diszance. Some of their children's ~zoduccs, for inscanre, are k =- - . j . .-- - - . -=-----I= --- - - - - = - -
broccoli - sugar-free Kool-Aid with ar~ificial sweereners, Kraft naz?r-.Y~i 2 ~ 2 zrrrs s I . : : : :
processed cheese, baaed Cheetos ana peanr? bciter iap1n Cr7~rzT cereai.
1
> And Pepsi has not stopped maritering irs ncr.-S~.:.7rr Spz: sro3u=rs like re,-_ltr ::.err:: E : :
I' -.
Garoraae to children. It said char b y early in 20C6, kalf cf all irs seexs::z : : .
I : - -
aavertising aimed at cniiaren would be for Snarr Spor ?rod~cczs, a : ir~rease r r 2 . Y. 2 1
percen: this year.
- .
> But Susan Linn, associate director of Judge Baiter Chilkrez's Z a r - e - - . ----, = - - - - - 7 - - - - - . . - . . - - - - - - ---..- - - - - -
I . - , , - --- -=--,z?
in Boston, asked: "What's the point of doing-50 percenzl Ii :?sv ueri r ef - - , ....---..-
abou: children, they would stop completely."
> Licensing of favorite characters also continues y o be zn ecorzoccly PC?:LE~ -:5
. . -.
effective markering taccic that not eveikraft is certalE 1: wan1s :c z~~J:tz:.. - 2 s
company, which features Dora the Explorer or. its Nabi&cc TedCy
Oddparents on Cheese Nips crackers, said tha: its licensins policy "is ::s:,:sce&.i"
> The question is not even on the table atQepsiCo. Fr. Leach
marketing methods like character licensing !'misplaced energy."
> "Our point-Cf~view,." he said, "+-let's f 0 - c ~ ~ ~ on makir.~ healr?."._r
-' will eenrually- move the wnale- marketing -mix. "
. _-. ~ ~ . . ~ .. - , - , = N
> While the members of the Ins-tt_tute of Medicine committee said th~-yerfl,~x:-~:x; - 2 ZZ.LS:
.
the industry.to make doluntary changes, they have warned that if rhere 1s
improvement in the types of products marketed to chiidren after r wc years',
Congress to take action. =
, . , . - .
ncr-s:;n~-;;:a?:
, . . . .
r ns ) . i;L-- - , - = c c - - - - -
> J. Michael McGinnis, a senior scholar ac the institute and chairma- of cor;.-?.:rxee,
called for the creation of a division in the federal Department of Healyh:
Services to assess the food industry's progress.
> Not surprisingly, food companies say that they, too, think self-regularion
cite the Children's Advertising Review Unit, a group financed by food, toy
companies to monitor children's advertising.
> But Elizabeth Lascoutx, Qirector of the Children's Advertising Review
group aid not concern itsef with junk-food marketing. Its job, she said,
that ads aimed at children were fair and accurate,not to see if tney
or-low-calorie products.
>."We don't set standards or get involved in good food, bad food issues,"
said. .."We' re lawyers,..~. nu.t,l;itionisrs. "
and kiumar.
can work anC
and media
U,nic, sai5 the
was to make sure
fea~ured=healthful
Ms. Lascoctx
. . . . . . . .. .
> Mr. McGinnis said he thought that rhe scope of :he Children's Adver~isinq Review Unit
should be expanded to include the nutritional quality of children's iood,l! though tha:
recommendation is not part of the report.
.. .,.-
. . .
>
>
>
. -
-
-
.~ . . -
. . . .-
- -..--> .. .. -,
- .-
~. .-
u.,
Scholastic
Petree, Kirsten (HHSIASPA)
From: Anthony Signorelli [asignoreIIi@AdCounc~I.org]
Sent: Friday, December 16, 2005 12:14 PM
To: Petree, Kirsten (HHSIOS)
I
Cc: Jenny Osterhout
1
Subject: PREVIEW: Geronimo Stilton helps kids get healthy through ELA and Math1
K~rsten,
The follow~ng email was delivered to more than 40,000 teachers on Wednesday. We are curreqtly awaltlng open
and click-thru results from Scholastrc We wlll let you#now the results as soon as we have them
-
. -
8C -
- - ?hanks agai nf or-yof i qulck approvals . .~ on W. - ,
. :J .
Unable to v~ew thls emall? Go to thls l ~nk
1
./_ ._ -,--
---. ~
. ,."
-Anthony .--
-----Original Message-----
From: Scholastic Marketing Partners [mailto:smp@message.scholastic.com]
Sent: Thursday, December 15, 2005 3:42 PM
To: Anthony Signorelli
Subject: PREVIEW: Geronimo Stilton helps kids get healthy through ELA and Math!
.
.
--
- --
. - -
. .
- ..
I
Dear Educator:
*--
To ensure our ema~l s are delrvered to your ~nbox, please add smp@message scholast~c com to your Address
Geronimo Stilton introduces the Small Steps program to
help your students learn simple ways to get healthy and
build skills in: .-'
Book
Language Art$. ,
Math
Health and Fitness
Visit the Small Step Teacher site where you'll find an
important new skill-building program for grades 2-4. Look for
this program's free poster in your Scholastic News bundle
: . : ; . : after 12/16/05:
Brought to you by the U.S. Department of Health & Human
Services and developed with Scholastic, th'e Smal!.SJeps
program contains:
A cool classroom poster all about food and what it.
can do for your health
Reproducible activities to help kids take small healthy
steps every day
Standards-based lessons that build language arts
and math skills
.-
Scholastic
Teach this valuable program today, and help your students
build a healthy foundation for life!
Sincerely,
Scholastic Marketing Partners
The U.S. Department of
Health and Human Services
~
i
~
We hope you enjoyed receiving this message from Schola?itic Marketing Partners. You received thls emall oecaljse
Pasr z of 2
!
~
you
andlor your school are valued Scholast~c customers and you-provided us with your email address.
1:
grahqnb@libertyschooI.org
- - .
- . . .
--
-
. - . . - . -. . .
.--. . _- . - -
. - . . .
If you would rather not receive further emails from Scholastic ~ i i r k e t i n ~ Partners, please fo\l%v this link-.-,-., . j -
- _
- . -. .- - .-
I
Email Markeling. Scholastic. 557 Broadway. New York. NY 1001-2 1 1-800-SCHOLASTIC 1 www.schoIaas_tsc.com
Read our Privacy Policy Statement I T e n s of Use
4
-
-
.. .
i - _ . .. -
-.
.. . . -
-. . . . . . . . . .
- .
. . . .
8
--
-.
. ,
Petree, Kirsten (HHSIASPA) I
From: Anthony Signorelli [asignorelli@AdCouncil.org] (I
Sent: Tuesday, December 13, 2005 4:27 PM
I'
To: Petree, Kirsten (HHSIOS)
Cc: Carla Horrilleno; Jenny Osterhout
I
Subject: Obesity. Prevention Status Update IN
Thanks again and please call with any quest~ons
-
-Anthony +
Attachments: PREVIEW: Geronimo Stilton helps kids get healthy through ELA and
PR Contest Memo 12.13.05.doc; PR Stakeholder Email List 12-1 3-05.doc;
rules 12.4.05.doc; Youth Radio 9-6-05.doc; Untitled Attachment
.
- -.
Kirsten; . . - - .
JhBnks &in f i r geiting-on the phone with-us today. ~ e k w please find a . - list of items . . . we ..
.
- - ..
. . . .
. ..
- . -
-- .. I'
- .- . . - ...--
.- - . . --. .
inthon!. ~ i ~ n o wl l i ~ Campaign Direcror I The Advertising Council
' .- .
I'
261 Madi son~Ave. I New York. New York 1001 6 . .
corresponding attachment . for . your review, - -. feedback, and approval:
z i .- _ ..
1) Scholastic teacher email design (titled "Preview: Geronimo")
2) Can Your Food Do That PRicontest plan
3) List of recipients for PR stakeholder email
4)ePrize contest rules
5) Child targeted radio scripts
. - -. . . . . .
. .
--
- -
.. . -
. ..
I
Also. we've attached all of the contracting documents we have on file
notice the signed contract agreement in the form of a pdf file. The other
Page 26 of the signed contrabkt&s a section titled "Option Exercise"
years are authorized. Please let us know if you need help in any way with this.
Finally, we will be giving weekly prizes consisting of NBA and WNBA gift baskets
-.
inteimittent winners of ttteePnze mt e s t online. You mentioned previously that
CDC. Please let us know how to handle this moving forward, as we are
Entertainment ... an my office is not that big ; )
: .-s dl, .? -z =
Scholastic
Petree, Kirsten (HHSIASPA)
I
I
From: Scholastic Marketing Partners [smp@message.scholastic.com]
Sent: Monday, December 12,2005 5:04 PM
To: Klein, Jessica Siegel 1
Subject: PREVIEW: Geronimo Stilton helps kids get healthy through ELA and Math!
'
-
Unable to view this email? Go to this link.
To ensure our emails are delivered l o your inbox, please add smp@message.scholastic.com to your ~ d d r e s i Book
-~ ~
--
~. . -
-.-
. . . . .
- - .- - .Dear Educator:
- - - --
--I. , .. ...=- -: --
- . . .
....... .--
~eroni rno Stilton introduces the Small Steps program to
help your students build ... skills in:
Language Arts
Math
Health and Fitness
Visit the Small St w Teacher site where you'll find an
important new skill-W~lding program for grades 2-4. Look for
this program's free poster in your Scholastic News bundle
after 1211 6105.
Brought to yoij'tSmeU:'s: Department of Health B Human
Services and developed with Scholastic, the Small Steps
E.. .<
Rkproducible activities to help kids take small healthy
- - I
program contains: -. . --
I
. i
. -
d
-
A cool classroom poster all about food and what ~t
can do foryour health
Teach this valuable program today, and help your students
build a healthy foundation for.life!
* - -
. - -
.- .
~ - -
-. .
. ,,
. . . -
. .
Sincerely, . .
Scholastic Marketing Partners
The U.S. Department of
Health and Human services
......
We hope you enjoyed receiving this message from Scholast~c Market~ng Partners You rece~ved t h~s emall becaus4 you
andlor your school are valued Scholast~c customers and you provided us wlth your emall address j k l e l n @S~ h ~ l a ~ t l ~ corn
If you would rather not recelve further erna~l s from Scholastic Market~ng Partners please follow thls l ~nk
.
steps every day, . . ~ .- I - .--.-... - -. .-. .- ~
Standards-based lessons that build language arts
. .
and math skills
Scholastic
!
Page 2 of 2
Email Marketing. Scholastic. 557 Broadway. New York. NY 10012 1 1-800-SCHOLASTIC /
Read our Pnvacv Policv Statement I Terms of Use
- . - . . - - .
- -~
.
- -
- -.
. .
. ..
- .
. . . -;..
- ..
Petree, Kirsten (HHSIASPA) I
From: Anthony Signorelli [asignorelli@AdCouncil.org]
Sent: Monday, December 12,2005 500 PM
To: Petree, Kirsten (HHSIOS)
Heidi Arthur; Carla Horrilleno; Jenny Osterhout Cc:
Subject:
Obeslty Prevention - Opt~on Year 1 Proposal & Budget
Attachments: HHS Optlon Year 1 Proposal 12-12-05.doc; HHS Opltlon YR 1 Budget
Kirsten,
As promised, please find the Ad Counc~l s proposal f0;0~tmn Year 1 of the current Obeslty Pre?enllon contract
The proposgdtudgpt is attached separatgl ~and reflectsfhe total fundlng amount authorized wijhln our lnltlal 5-
-.
1 ~ ) +aF+roposal
- --
- .. --a - - 4
I
> .. --
We can dlscuss further tomorrow during our status call or at another tlme if more appropriate
- -
Thanks,
Anthony
Anthony SignorelliJ Campa~gn Dlrector I The Advert~s~ng Council
261 Mad~son Ave. I New York. New York 1001 6
a <.-.
P: (2 12) 984- 19891 E: as~gnorell~@adcounc~l.org
To: Petree, Kirsten (HHSIOS)
Subject: Obesity Prevention Option YR1 Plan
Petree, Kirsten (HHSIASPA)
I
From: Anthony Signorelli [asignorelli@AdCouncil.org]
Sent: Friday, December 09, 2005 4:02 PM
Have a great weekend, -
Anthony - -
- - - - -
I
Klrsten,
I'll have something for you to look at on Monday, with regard to our proposal for Opt~on Year 1 of
Just needed to get consensus from the team internally
~- -
.<ntho"$s@orelli Campaign Director 1 The Advertising Council
.- - .."I, T. . .
. - ~ .
- -
- --
.. . -
. ..
the contract
I
261 Madison Ave. I New York, New York 1001 6
FW: Huni cane Katrina - Radi o scripts
Petree, Kirsten (HHSIASPA)
From: Graziadio, Josie (SAMHSNOA) [Josie.Graziadio@samhsa.hhs.gov]
Sent: Friday, December 09, 2005 7:58 AM
To: Deborah Leiter; Weber, Mark (SAMHSNOA); Petree, Kirsten (HHSIOS)
Cc: Stem, Alvera (SAMHSN0A);-Dzu Bui .
Subject: RE: Hurricane Katrina - Radio scripts
Attachments: Spanish final radio scripts - Ad cou.niil.doc
Debora hlDzu: ..
. .
~ttache&are.my suggested changes to thegurent ~pankf-.scri pt. Some words used - "harta" i
at
---frequently used in the Caribbean.. Words I replaced them with, aremore unjverel, Other chans
based on how.someone would express-these thought in common, daily spoken languagei.. -: - - . .
Feel free to call me (or the Span!sh team working on this campaign) if you have any questionslc
the weather conditions, I'll probably be working @ home all day. Best bet is my cel phone.
Regards,
Josie
<*d - - -.-. -+
From: Deborah Leiter [mailto:dleiter@adcouncil.org]
Sent: Thu 12/8/2005 9:37 PM
..a-
To: Weber, Mark (SAPIHSA/OA); Petree,' Kinten (HHS)
Cc: Stern, Alvera (SAMHSA/OA); Dzu Bui; Graziadio, Josie (SAMHSA/OA)
Subject: FW: Hurricane Katrjna - Radio scripts
+ +
Atfached are the English and Spanish radio scripts. The English scriptsare the ones that were previousty
- - -.-: . . . r .-- . .. -
let us know if you have any-questions or concerns. . - . , . . . ... . -
. .
Thanks,
Deborah , .
Page 1 of 1
idiat' are
aruugggst ed
- .
. - ..
. -
- --
. - -
iments. Given
- - .
. - .
proved. Please
Petree, Kirsten (HHSIASPA) 1
From: Anthony Signorelli [as~gnorelli@AdCouncil.org]
I
Sent: Thursday, December 08, 2005 4: 13 PM
I
To: Adams, Linda B. (HHSIOS); Petree, Kirsten (HHSIOS) 1
Cc: Baker, David (HHSIOS)
I
Subject: RE: Ad Council Pop-Ups.(Small Steps)
. . .
Our Interactive Services group has contacted this particular media partner to ask them to
our PSAs as pop-up banners. There should no longer be an issue from this URL.
\
Also. just so everyone e aware, we notify all of our media partners that they are not to use our ireatwe as pop-
; r l ~
-ups aoweber, slnce we do not purchase S d ~ a arid leave placement up to our partners, we are unable to control
T o w the work IS used Please contlnue to notlfy us of any further problemssowe can put a stop to mu!hotlzed
. _.
*- - -
use
Thank you,
Anthony
-----Original Message-----
From: Adams, Linda B. (HHSJOS) [mailto:Linda.Adams@hhs.gov]
Sent: Thursday, December 08, 2005 12:36 PM
To: Petree, Kirsten (HHSJOSk Anthony Signorelli
Cc: Baker, David (HHSJOSj \?
Subject: RE: Ad Council Pop-Up'S (Small Steps)
Here's what we know q: >,A from . -. . + the complainants:
I --
A popup keeps corning up which advertises the Small Steps.gov welb site.
. -
Various urls are i n use, including:
1 " --
o Ads1 .revenue.net
o Content.yieldmanager.com
The same Small Step ( #33 - More carrots and less cake) comes up very time (at
least for one person).
- .
. . -
If people follow the site Contact Us links, they call HHS! ---.. .
The Department has a policy against this practice. Please let me know how this
specifically is happening.
Thanks,
Linda
..............................................................
Linda B. Adams
HHS Web Management Team
202-205-2805
FAX: 202-690-871 5
Cell: 202-330-971 2
Email: linda.adams@hhslgov
Web Requests: http:llwebrequests.hhs.gov
From: Baker, David (HHSIOS)
Sent: Thursday, December 08, 2005 12:26 PM
To: Petree, Kirsten (HHSIOS)
Cc: Adams, Linda B. (HHSIOS)
.-
Subject: FW: Ad Council Pop-ups (Small Steps)
Kirsten, do you know if the Ad Council is using popup'ads to promote Small Steps?
- ~.
..
--- .
.~ . - .
,, - 2avi ELR: ~ g k e r - - . . . . ..- . .~
. . .
. . . . . . . . . . . . . . .
202-260-1 306 Voice . . . -.
-
~- .-
. . . . . . . ---
- ._ - .
202-690-731 8 Fax
.
David. Baker@hhs.qov
...
-- -- - - - - - - -- -
From: Adams, Linda B. (HHSIOS)
Sent: Thursday, December 08, 2005 11:36 AM
To: Baker, David (HHSIOS)
Subject: Ad Council Pop-Ups. (Small Steps)
*-.-.
.We are getting an increaj'ing number of complaints about pop-ups advt
Small Steps web site. Additionally, the contact us information tells them
.,,.-- ......
we are now getting phone calls! Could you tell me who the contact pers
I've forgotten. . . ... .... y
Thanks, .
Linda . - +
..............................................................
. . . . .
-. . ...- . . . . .. - . . --
- -
....
- ..
Linda B. Adams ... . - . . - " .
Techni d Team Leader
HHS Web Management Team
. .
US Department of Health and Human Services
330 C Street SW
Room 3530 . .
Washington, DC 20201
.. 202-m.-2805 . -
FAX: 202-690-871 5 :.- -..
Cell: 202-330-971 2
Email: linda.adams@hhs.qo_v . .
Web ~equkst s: http://webreque~ts.hh~~qov
. -
Page 2 of 2
:ising the ..-.
9 call us so
- --
-.
1 i s (again)-
Petree, Kirsten (HHSIASPA)
From:
Sent:
To:
Subject:
Anthony Signorelli [asignorell~@AdCouncil.org]
Thursday, December 08,2005 3:24 PM
Petree, Kirsten (HHSIOS)
RE: Radio PSA Costs
I ' l l be h e r e , s o j u s t t hr ow o u t t h e m a i l and a s k me a g z i n v:ren y2. i 5:: :
----- Or i g i n a l Message-----
From: Pe t r e e , Ki r s t e n (HHS/OS) [mailto:Kirs.ten.Petree@hhs.govl
S e n t : Thur sday, December 08, 2005 3: 22 PK . .
To: Ant hony .Signor-elli : - - - .
. - -
CI S*e&..:RE: ~ a d i o PSA COSTS- .
. . . . - . . -. . - - .
- --
. -.
.
. . / . - .- .-Z
---.
.... . . . .
Thank you s o much!
I knew you would b e a b l e t o come up wi t h t h i s ans wer . Now I j u s r have t o
t h e ne xt pe r s on t h a t a s k s . : )
----- Or i g i n a l Message-----
From: Ant hony Signorelli,+,[mailto:asignorelli@~d~o~ncil.org]
S e n t : Thur s day, December W, 2005 3: 08 PM
To: P e t r e e , Ki r s t e n ( HHS/ OS. ~
S u b j e c t : RE: Radi o PSA Co s t s
..K-.*.*..- .-. ...'&
Due t o t h e f a c t t h a t we o n l y pay h a r d c o s t s f o r p r o d u c t i o n , a n d d i s t r i b u t i
t o c r e a t e and d i s t r i b u t e r a d i o f o r a ppr oxi ma t e l y / aeper
number of e x e c u t i o n s and l encr t hs ' . G ~ n ~ r a l l y it i s a bout 3 - .. .,di s t I
t h e medi a and a n o t h e r /,? ,-' f o r p r o d u c t i o n . Th i s , a f cour s c
e x i s t i n g Ad Counc i l c o n t r a c t . A s you know, t h e r e a r e i n d i r e c t and i a b o r
p a r t n e r s a r e r e q u i r e d t o pa y whi ch c a n i n c r e a s e t h e o v e r a l l c c s t s l i g h t 1 1
good i d e a of whaL I r a c o u l d e x p e c t .
.
-.
- - Ze t rrie know i f T can..-be of,.£ u r t h e r a s s i - dt a nc e . or ? t ki s . p r o j e c t . , - . . ..- -. - .
----- Or i g i n a l Message-----
-From: Pe t r e e , Ki r s t e n (HHS/OS) [mailto:Kirsten.Petree@hns.govj
S e n t : Thur s day, December 08, 20C5 3: 02 PM
To': Anth'ciny Si g n o r e l l - i
S u b j e c t : FW: Radi o PSk Co s t s
..-A
. . ,A
I want ed t o g i v e t h e VA a n i d e a of what it c o s t t o do t h e o b s i t y PSP.s l a :
c o s t s , i n c l u d i n g d i s t r i b u t i o n ) f o r Radi o. Pl e z s e s e e bei ow.
Di d we do r a d i o wi t h t h e Adul t campai gn? +..
> ----- Or i g l n a l Message-----
> From: Dr e yf us s , I r a (HHS/OS)
> Se n t : Thur s day, December 08, 2005 2: 57 PM
> To: Pe t r e e , Ki r s t e n (HHS/OS)
> S u b j e c t : Radi o PSA Co s t s
>
> Ki r s t e n , HHS i s wor ki ng wi t h VR on a VA project Co f i g h t c b e s l t y i:
.. . - . . - .. . .
- .
-- -7
1, we a r e a b l e ' .
i ng upon t h e
> u - ~ . - t h e work t o
i s wi t h i n a n
2es t h a t our
But t h i s i s a
- -
.. ,
-.
_
ye a r ( t h e f i n a l
-
i
!
. . -.
_ -
fit
1
.or
I
21 k
, I'
- ' I
f t
/
r!
!
. .
> v e t s by pr onoz i ng p h y s i c a l a c t i v i t y a n5 pzopez n>:=rlr:3~..
> . The VA f o l k s a r e t h i n k i n g abour c r e a z i h a r a Ci c HS.z.s, b u t =he:
> i d e a of t h e c o s t s . Can you t e l l m e about ?he c o s t s of a e ve l c pi n; ra,
> PSAs t hr ough a c o n t r a c t o r o r t h e Ad Co u r c i l ?
. .
> Anyt hi ng you ha ve , o r c o n t a c t s you nave, wouis be h e l p f u l .
> L r s
>
>
> <<Ira Dr eyf us s ( E- mai l ) . v c f > >
Petree, Kirsten (HHSIASPA)
From: Anthony S~gnorelll [asrgnorelli@AdCouncil.org]
I
Sent:
Thursday, December 08, 2005 1:00 PM
I
To: Adams, L~nda B. (HHSIOS); Petree, Kirsten (HHSIOS)
I
Cc: Baker, David (HHSIOS) -.
I
Subject: RE Ad Councll Pop-Ups (Small Steps)
banner ads as pop-ups and will notlfy them to cease thrs practlce
..
I
I will lnvestlgate thls w~t h our med~a team ~mmedrately We do not allow any of our med~a partners to use the
I'll let everyoneknow when thls has been properly addressed
-.
-- - --
- -
-- -
Thank you,
-< --- -- .. - - --
.. .- -- - - *
Anthony ---
I
. .
-----Original Message-----
From: Adams, Linda B. (HHS/OS) [mailto:Linda.Adams@hhs.gov]
Sent: Thursday, December 08, 2005 12:36 PM
To: Petree, Kirsten (HHS/OS); Anthony Signorelli
Cc: Baker, David (HHS/OS)
I
Subject: RE: Ad Council Pop-Ups (Small Steps)
The same Small Step ( #33 - More carrots and less cake) comes up +very time (at . -
2:
Here's what we know f&h the complainants:
A popup keeps coming up which advertises the Small Steps.gov web
.--.y- --- -
Various urls are In use, including:
least for one person).
If people follow the site Contact Us links, they call HHS!
site.
- -i
I
~he' D-epartni ent has a policy against this practice. Please let me know --... hc
specifically is happening.
Thanks,
Linda
..............................................................
Linda B. Adams
HHS Web Management Team
202-205-2805
FAX: 202-690-871 5
Cell: 202-330-971 2
Email: I~nda.adams@hhs.gov
3w this
Web Requests: http://webrequests.hhs.gov
From: Baker, David (HHSIOS)
Sent: Thursday, December 08, 2005 12:26 PM
To: Petree, Kirsten (HHSIOS)
Cc: Adams, Linda B. (HHSIOS)
Subject: FW: Ad Council Pop-Ups (Small Steps)
. .
- .
Kirsten, do you know if the Ad Council is using popup ads to promote Small Steps?
Dav~d R Baker
202-260-1 306 Volce
. .
202-690-731 8 Fax
- -
DaaBaker@hhs.gov
- ----
- . --- -- -
From: Adams, Linda B. (HHSIOS)
Sent: Thursday, December 08, 2005 11:36 AM
To: Baker, David (HHSIOS)
Subject: Ad Council Pop-Ups (Small Steps)
We are getting an increasing number of complaints about pop-ups ad1
Small Steps web site.'-'&ditionally, . . the contact us information tells ther
we are now getting phone calls! Could you tell me who the contact per
I've forgotten.
.,+L.+.+.... . -. -. ..,.&-
Thanks,
Linda
..............................................................
L~nda B. Adams
--
Technical Team Leader
HHS Web Management Team
- -
US Department of Health and Human Serv~ces
330 C Street SW
Room 3530
Washington, DC 20201
202-205-2805
FAX. 202-690-871 5
Cell 202-330-9712
Emal .itnda.adams@hhs qov
Web Requests http.//webrequests hhs gov
rtising the
t o call us so
I n is (again)-
Petree, Kirsten (HHSIASPA)
From: Baker, David (HHSIOS)
Sent: Thursday, December 08, 2005 12:26 PM
To: Petree, Kirsten (HHSIOS)
Cc: Adams, Linda B. (HHSIOS) -
Subject: FW: Ad Councll Pop-Ups (Small Steps)
Kirsien, do you know if the Ad Council is using popup ads to promote Small Steps?
Dav~d R Baker
\.
202-260-1 306 Vo~ce
- -
-.
- -20a90-7318 FaxA- - -
Dav~d Bakerahhs gov - ---
-
- . .--- -- -
From: Adams, Linda B. (HHSIOS)
Sent: Thursday, December 08, 2005 11:36 AM
To: Baker, David (HHSIOS)
Subject: Ad Council Pop-Ups (Small Steps)
We are getting an i neresi ng number of complaints about pop-ups ad\
Small Steps web site. Additionally, the contact us information tells the1
we are now getting phone calls! Could you tell me who the contact per
.'T.r**'L. ;- -. .:-.-
~' ve forgotten.
. . .. .
Thanks,
Linda
ttttttttttttttttttttttttttt~tC**tttttttttttttttttttt~tt*~~~~~t
Linda B. Adams + .
-.
. __ _ -. . . Technical Team Leader .- - . . . - -. . - .-. - . - .
HHS Web Management Tearrt - - . , . . - - --. .
US Department of Health and Human Services
.. .
330 C Street SW
Room 3530 . .
Washington, DC 20201
202-205-2805
FAX: 202-690-871 5
Cellr-202-330-9712 - -
Email: linda.adams@hhs.gp -.-__.. .
Web Requests: http://webrequests.hhs.gov
. .
Page 1 of 1
rtising the
to call us so
I n i s (again)-
- - --
Petree, Kirsten (HHSIASPA)
From: Mark Mendez [mmendez@shs.net]
Sent:
Wednesday, December 07,2005 5: 13 PM
To:
'Young, Leah (SAMHSNOA)'; mark.weber@samhsa.hhs.gov; Petree
Cc :
bbeard@shs.net; 'Dick Phillips'; 'Virginia White'; 'Michelle Hicks'
Subject:
Hurricane Mental Health Campaign -streaming video!
- - Streaming video of th-is afreznoon's press conference is now pl zceB cz -.
provided earlier and listed in the NENS Release is
Please call me ~f-you nave any que.st:ans.
-.
--
r l r r -
- ---
Mark Mendez
-. ..- - - -
NCADI Producer
Offlce - 240-747-4941
Moblle - 301-379-9200
irsten (HHSIOS)
Petree, Kirsten (HHSIASPA) I
From:
Sent:
To:
Subject:
Weber, Mark (SAMHSNOA) [Mark.Weber@samhsa.hhs.gov]
Wednesday, December 07,2005 3:48 PM
Petree, Kirsten (HHSIOS)
All's well that ends
Thank you for everything! More good-things-to come!
..........................
Sent from my BlackBerry Wireless Hancneld
. .
To answer your first question, Danielle will check on Dr. Beato's availdbility. The HHS
. .
----- Original Message-----
From: Petree, Kirsten (HHS/OS) <Kirs~en.Pqtree@hns.gov>
To: 'Ellyn Fisher' <EFisher@AdCouncil.org>; Young, Leah (SPMES3../OA)
<Leah.Youncj@Samhs_a_. hhs. gov>; Babi-n,-Holly . (HHS) <Hclly. Babin@EES . Gg7.'>;
. .
& )--LDinielle. Yaggi@HHS . GOV>. - - - - -
--.
CC: Heidi Arthur <harthur@AdCouncil. erg>; Paula Veale <PVe&lWadc~?~~>c-~-L.
Leiter < ~ ~ e i t e r @A d C o u n c i ~ ~ ' o r g > * ~ ~ ~ b z u Bui <DBui@AdCouncil.org>; Berh CcsEl'lio-
<BCostiglio@AdCouncil.org>; Weber, Mark (SAMHSA/OA) <Mark.Weber@s~~.hsa.P~~s.qo-:>
Sent: Wed Dec 07 12:07:51:2005
Subject: RE: Hearst Broadcasting
Ellyn--
studio is under constru,fion, so it will have to be at their srudios.
9 \ '
\Y -. I
. - . .
'fazz:, ,-..=r.:e--e
- -
._._ _ - - . -
c. r~r, - D- eazr ~:
. -..
- . .
---.
-
- .
ST Total Number of Evacuees Estimated by STATE
AL 20,750
AR 15,000
AZ 2,400 + +
- - *
C A 14,673
- -
"TO ' 5,000 . ..
D C 1,160
EL 32,328
G A 45,000
I A 1,177
IN 3,100
KY 4,083
LA 1,735,518
MA 1;OOO
M D 3,433
MI 2,707
MN 1,500
MC 9,000
M S 478,792
N E 1,071
NJ 4,400
NV 4,880
OH 1,000
0 K 9, 692
PA 4,762
RI 240
S C 6,000
T N 2,888
Second question: Here's the list of evacuees by state:
Nearly all States reporting receiving evacuees but here is what we have
. .
based on crlsls
TX 205, OOC
U T 7 8 3
W A i f 521
WI 1, 320
WV 350
Thanks--
Kirsten
- .
-.
----- Original Message----- - -
From: Ellyn Fisher [mailto:~~isher@AdCocncii.org]
Sent: Wednesday, December 07, 2005 12:G3 PM
To: Petree, Kirsten (HRS/OS); Leah.Young@samhs~.hhs.go0~~; BaBin, S c l l y
(FHS/OS ) \.
Cc: Heidi Arthur; Paula Veale; Deborah Leiter; Dzu Eui; Beth Cos.~lglic; W ~ x r , !.:ark
... . . *....
-- - ...
.- . - j;;- - - .
1 . . . .
In addition to the piece Univision is putting together from New Orleans, F:el, wau- 2 a- s c
like to do a second segment live for the morning show tomorrow, which wou~cfeei 0.3: rc
all of their affiliates. They would like to conduct the live interviekc warn Z r . Eeazo V ; E
1
satellite. They can do the interview from HHS' studio or the station's studio. If ix's
at HHS, Univision would prefer to do the interview at 7:30 a.m. or 8:30 a.m. tomorrow. If
it's at Univision, they would like to do it at 9:30 a.m. - Dr. Beato would need to zrrive
by 9. Univision has the BBR package, as well as the Spanish-language PSA~. The segment
will be approximately 5 minutes.
Also, Cox Broadcasting a%&d if we had an estimate fcr the number of evac h atea in North
Carolina. It wasn't included in the local sound bites and they recelved request from a
statlon.
Thanks, .,.. A-d- . -.
Ellyn
Kirsten
-. . . . . . . . .
- .
----- Original Message-----
From: Petree, Kirsten (HHS/OS) [mailto:Kirsten.Petree@hhs.gov]
Sent: Wednesday, December 07, 2005 11: i2 AM . . - -
- .
.- -'-TO :. Ellyn- Fisher; Leah. Y ouag@samhsa . hhs-Ygov;. ~abin;: Holly (HHSLOS) . _ .
Cc: Heidi.Arthur; Paula Veale; Deborah Leiter; Dzu Bui; Beth Costiglio;
( SAMHSA)
Subject: RE: Hearst Broadcasting
. . .
Holly--
----- Original Message-----
From: Ellyn Fisher [mailto:EFisher@AdCouncll.org]
Sent: Wednesday, December 07, 2005 li:06 AM
To: Petree, Klrsten (HHS/OS); Leah.Young@samnsa.hhs.gov
Cc: Held1 Arthur; Paula Veale; Deborah. Lelter; Dzu Bul; Betn Costigllo;
(SAVHSA 1
Sublect: FW: Hearst Broadcasting
G .. * -c-
-- *
. . .
I,
- . . , - . , . . ..--
WLber, Mark
Do you know of anyone on the ground in that region that could speak in Spanish to
Univiss-6' tomorrow? --
Thanks--
Kirsten and Leah,
Do you know what time Mr. Johnson wiil be available for the hezrsr Lrcs:
Also, we received a request for ar. inrerview from T'nlvisicr,. They ,are :
. -
cogether cornorrow from New Orleans 2nd They ws~~ce5 r e knaw :r ?ES h a s 2:
. .
whc speaks Spanish and can speak co r h e issuc -- G.. - - exper: cr a VL Z Z L : . .
who would be availabie tomorrow? If noc, they nay 5s aBle z.2 Inrerr;ieii
saceliice on Sazurday.
Please iet me know, thanks, - .
Ell yn . . .
----- Original Message----- ..
From: Petree, Kirsten (HHS/OS) <Kirsten.Petree@hhs.gov>
To: ~ e i d i ArtFiur l b a ~ t h u r @A d C o u n c i ~ ~ o r g > ; ~oung, Leah (S.4MBSA) <LYOUNGCeZ
. --.
& Mark -(%HSA) <MWEBER@SAMHSA. GOV>
. . ~ . - . .
.. .-
Sent: Wed Dec 07 10':30:34 2.005
.. -.. --. -.. _. ,
Subject : ears ear st c road casting
Yes. We can either do it in the greenroom (1 assume it's off the shoulic
interview) or righc behind the auditorium. Leah should have Dr.
Johnson's schedule.
----- Original Message-----.
From: Heidi Arthur [mailto:harthur@AdCouncil.org]
Sent: Wednesday, December 07, 2005 10:15 AM
To: Petree, Kirsten (HHS,:['OS)
Subject : Fw: Hearst ~roa&&sting
. .
-
Kirsten,
. .
.'.--. --. ..:+-.
See below. Is this possible?
..........................
- . . .. . .--
Sene from my BlackBerry Wireless Handheld
----- Original Me~~age-----
From: Ellyn Fisher <EFisher@AdCouncil.org> -.
-'.TO':. Heidi Arthur <ha=-thur@kdCocncil. orqy; ~eb;-;ah.-%-eiter <dleit,er@adco_u~
Veale <PVeale@adcouncil.org>; Dzu Bui <DBui@AdCouncil.org>
CC: Beth Costiglio <BCostiglio@AdCounci1.orp>
Sent: Wed Dec O? 10:11:03 2005
Subject: FW: H€arsc Broadcasting
Heidi and Deb -- Can you please find our if this will be possible? I'vt
voicemail message for Dzu.
.. ".,-. ,- - .
. .
. -
Thanks ! -.--A . .
Ellyn
From: Marina Carter [mailto:carter@homefrcnt.cv]
Sent: Wednesday, December 07, 2005 10: 08 PI"]
To: Ellyn Fisher
Subject: Hearst Broadcasting
Hi Ellyn,
- \
3iso left a
Le t me 'know!
Thanks ! . . - ..
- -.
. ..
-
- - - . -
- Mari na
C
Mar i na Ca r t e r
Home Fr ont Communi cat i ons
1620 I S t r e e t NW S u i t e 530
\ : .
Washi ngt on DC 20006
Phone: 202-544-8400
-..A. . - ,.'-
Fax: 202-544-6448
J u s t g o t a c a l l from He a r s t 3 r o a d c a s t l n g . Tney a l s o have a 3: 30 aezzl::.~,
t o know i f t n e y c o u l a potentially g e t an i nr er x- l ew wl zn t n e n u r r r c a z e
b e a: t h e p r e s s c o n f e r e n c e p r l o r t c cne c o r f e r e n c t .
They a l s o want ed t o know l f t h e r e was a p h y s l c a l 1ocar ; or wnere z c e nczl:??
up t h a t t n e y c o u l d pe r ha ps g e t some h r o l l of 2s we l l .
\
- - --
-
- - -
-
, .*
-
0 . - -
.-. .
2-.= ,..:-Lz --..t
s:r-.-r-.-zr z-2: . - - -
\ -
~c rs::; z z r
•p . *
- *
- -
- --
---- --
Petree. Kirsten (HHSIASPA)
From:
Sent:
To:
Cc :
Subject:
Anthony Signorelli [asignorelli@AdCouncil.org]
Wednesday, December 07,2005 12:34 PM
Petree, Kirsten (HHSIOS); Weber, Mark (SAMHSA)
Dzu Bui
FW: Hurricane Mental Health Awareness -Another AP Story
- .-
> -----
. .
Original Message-----
> Fron',:' Ellyn Fisher
> Sent: Wednesday, December 07, 2005 12:29 PF
> To: Heidi Arthur; Deborah Leiter; Dzu EL; Anthony Signorelli
> Cc: Paula Veale; Susan Jacobsen; Beth Costiglio; Chandika Persad5
> Subjec-t :. - HGkric_ane Mental Heal_tkAwaren6ss-- . . knothe= AP Story
rpcc k--- - -
--. -
- . - - .
> FYI: Here's another APStory, which focuses more or. tfie EPC- chmoaiz:
;*.- ---:
> It's already been pi'cked'.up'ljy' over 35 pubiicat~ons, including 15s
> Washington Posr!
> i \
>
> http://news.google.com/news?hl=en&tab=wn&ie=UTF-8&ncl=http://seat~~e~
> .nwsource.com/national/lllOAP - Katrina . - Blues Glance.html&filter=O
-
>
,<I . .
Mental Health Advice i&.r:~atrina Survivors
By The Associated Press -
323 words
6 December 2005 ..-. .. . . , , ,
14: 20
Associated Press Newswires
English - . i . . .-
(c) 2005. The Associated Press. All Rights Reserved.
-- .
The U.S. ~ e ~ a i t m e n t of Health and Human Services estimates 500,000
-
people -- both storm sc.l;vlvors and the emergency'workers who help_e.d--
them -- may need mental health services.
. .
On Wednesday the department is starting a national campaign to
encourage pe'ople who need help to call confidential, 24-hour help
lines, 1-800-789-2647 for hurricane survivcrs and i-800-273-8255, f o ~
first responders. The second number is the National Suicide Preverltic
hot line.
..7..: :- . .
. -
It's common for victims of natural disasters to have symptoms og--.-
post-traumatic stress disorder months later, said Betsy Schwartz,
executive director of the Mental Health.Association of Greater
Houston.
- .
She said symptoms include anger, irritability, depression or grief
that go beyond "normal" reactions. Nightmares, bad memories of the
trauma or outbursts are other signs, she said. People who think they
or a loved one is experiencing post-trsumatic stress disorder should
contact a counselor or physizian.
As for feelings of depression around the holidays, Schwarrz suggests
those suffering try to recreate some old tradirions or start new one:
that are not based on location or money, such as cooking a familiar
-.
1
without significant mental health issues. They may not need any help or the) ha! need
only a little extra support to help them cspe (I want to introduce the concept thLt there are
different levels of help availabu. But, some disaster victims can have symptdms of Post
-rt - -- Traumatic Stress Disorder, depression, grief and anger, as wellasphysical health.& - - --
behavior problems. such assubstance abuse among adults and conduct-ptobieik among
---
children. We know from research that we need to distinguish between the moJt severel>
exposed counties or parishes and other disaster-declared counties or parishes. Un
significantly exposed areas, 25-30 percent of the population might experience Llinically
significant mental health needs and an additional 10-20 percent might show su clinical
P
but not trivial mental health needs. Based on estimates of how many households were
impacted there could be up to one half million people in need of mental health services.
difficulties to call our toll-free numbers. They can speak to a trained professidna~ n ho
Q- Why do you &$kipate such a large need for mental health services?
can assist with information and referrals to local services. Or. they can visit
web site to find local services.
Questions on the hurricanes and mental health:
- -
Q- How many survivors of the hurricanes will wind up with mental health
We need to remember that the people who were displaced by the storm have nbt just lost
their homes; tb.r;y+ltqye 1 s t their schools, their communities, their places of worship. t h r --..
C
daily routines, their social support, their personal possessions, and so much more. This
was coupled in many cases with losing loved ones and witnessing death. destr&crion. and
criminal violence. The ps~chological impact of these experiences is pc%ntiall$ bo&-
SAMHS.4.s
issues?
serious and long lasting.
.--
I
Most humcane survivors demonstrate remarkable resiliency and will rebuild theirs li\ es
. ' ..
Q- Wh d have you been doing to help survivors?
-.:- ..-. . . . .
. .
_- -
. . -
.- . - . . . . -
. .. .
.- - A.
.-.-
. .
As part of the overall Federal response and in partnership with the States, S
. -
working to reduce the potential for psychological distress in the general pub1
ensure continuity of care for people with mental andlor substance use disord
example, we have coordinated the mobilization of over 300 people to work
mental health issues, during one two week deployment in LA and MS voluntedr providers
I 1
- - counseled-1,889 evacuees and made 2.020 referrals. The needs are great and qn going -
responded to 214 calls. This is a 62 percent increase over the average daily cail volume
pre-Katrina: The current PSA3s have two toll free lines. The 1 - 8 0 0 - 2 7 3 - ~ ~ ~ k line is
I
to support the State service delivery system we have made a number ofgrant abards in
I 1
partnership with FEMA to help meet the mental health and substance abuse service needs
of the survivors and first responders.
. .
SAMHSA expanded our in-place suicide hotline to take all Katrina-related mental health
calls 1-800-273-TALK. On one day (October 19)-six weeks after Katrina hit- we
the phone number for first responders and 1-800-789-2647 is being promote
and parents.
Q- What is going to be the cost of mental health from Hurricane Katrin
We do not have an overall dollar figure for expenditures for mental health re
the hurricanes as many agencies are involved and the impact for some will n
recognized for years to come. Overall, I think we can estimate $250 million
expended fiom various agencies including Medicaid - through waivers. and
community health centers and other federal programs dealing with mental ht
\ \
Katrina.
-
- - - -
- .
Q- What money is c ur r e nt ~i be i n~ spent and on what?- . - --
-
SAMHSA awarded Emergency Response Grants (SERG) funds totaling $60
impacted States (LA, TX, MS, and AL) within 14 daysof Hurricane Katrina
These funds that went to the state-identified highest areas of need were alloc
clinical services including methadone in TX.
We also worked with FEMA to award 3 1 grants to States for immediate mer
services needs through the crisis counseling grant program which SAMHSA
FEMA. These t'b&d $20.5 million.
SAMHSA is now in the process of reviewing 21 applications fiom impacted
crisis counsebingie17tices for up to nine months - through the Regular Servic
Program which is managed by SAMHSA for FEMA. We anticipate these gi
awarded by the end of the year. (NOTE: All but 11 eligible States.app!ied)
In addition to these grant funds FEMA provided SAMHSA with over $10 m
assignments in the Gulf Coast, including $5 million to focus on substance at
* Louisiaa. SAMHSA is working with the states to ensure that mental heal11
- - --_- . .
and crisis counseling are readily avaiiable to residents and evacuees of areas
Katrina and Rita, and to establish a longer term plan to assure Post Trauma1
Disorders (PTSD) are addressed with this population. For those found to bt
longer term serious mental illnesses and/or addictive disorders and children
emotional disturbances, SAMHSA is working with our partners so they can
receive ongoing treatment for their chronic conditions.
- -
Q- What are you seeing as mental health needs in the next few months?
We know that many times needs for mental health services do not emerge u:
are permanently settled. Right now many evacuees are still seeking perman
and jobs. After these needs are me:. long-term needs will emerge. General1
depression emerge four to six months after the event. That's when you see i
mourning, problems with reunifying separated families and children having
problems in schools. We are working with both federal and private sector ps
plans in place so as needs emerge they can be addressed.
for adults
I
~lting from
be
rill be
Ith post
- ..- _ - - - .
.- -
. . .
. .
-- -.
- .. .
000 to four - -~
- .
landfall.
. .
ed for
11 health
lanages for
- .
tates for
s Gr a n ~ .. . . . . .. .. - --
~ t s will be
lion for
se needs in - . --
. - - .
lssessment
.. .
wacted . bv. .- . .- .
Stress
;uffering - -
ith serious
lntinue to
il people
~t housing
PTSD and
iues of
Ij ustment
ners to put
Mental Health Hurricane Relief Campaign
-Transcript-
Slate 1
[Insert HHS, SAMSHA & Ad Council logo4
Video provided by the U.S. ~ e p t . of Heath & Human Services and the Ad Council
I
Slate 2
\.
New Messawt o Hurricane Victims:Jake Care of Your Mental Health
----
- ---
1 - .
--..----.a-
HHS Secretary Leavitt Kicks off-New National Campaign to Offer Help
--. - -
--
Slate 3
The Holidays Could Be Especially Tough For Hurricane Victims As Their Losses Become dlore Real
I
Slate 4
I
HHS Estimates as ~ a n ' ~ ' k 5 0 0 , 0 0 0 Survivors in Need of Mental Health Services
Psychological Impact of Disasters ~otenfially Serious and Long Lasting
. .
.',+,....*.*. --- .. ..' # , .
Slate 5
Campaign Encourages Hurricane Victims & First Responders to Call for Help
I
. .+-
I
- - I --_
On Wednesday, December 7th, HHS Secretary Mike Leavitt Unve~ls New Campa~gn to Offer Mental Health
Slate 7
. - : --
AdultslParents: 1-800-789-2647
Assistance to Hurricane Victims & First Responders
Slate 6 ' -
-
- - - . , - -
- _ ) -
. -
- ..
- - - -
First' Responders: 1 -800-273-TALK (8255)
- .
Slate 8
--.
I
- -
------ -
Hotline Staffed by Trained & Caring Professionals
i
- -
New Public Serv~ce Campaign Focuses on Adults, Children & First Responders
Confidential, Free & Available 24/7
Slate 9
Common mental illnesses striking disaster survivors:
Post Traumatic Street Disorder (most common)
Depression
Grief . . - .
. . . .
Anger
Slate 10
\ .
On this feed: - - - - . -
-- 1 Mike Leavitt, Secretary, U.S. ~ei ar t ment of ~eal t h & Human S e ~ k s , talksabotti
....
campaign .
- . . -.
.
2. Charles G. Curie, Administrator, Substance Abuse and Mental Health Servlces Ad
U.S. Department'of Health & Human Services, describes the types of mental illnes
by survivors and the importance of the new campaign
3. B-roll: New PSAs, footage of hurricane Katrina victims and emergency personnel,
Leavitt meeting with hurricane survivors, Charles G. Curie at work
4. Charles Curie delivers local sound bites for AL, AR, CA, CO, FL, GA, KY, LA, MO,
Video provided by the U.S. Dept. of Heath & Human services and the Ad Council
[PHOTO] . --.-
Mike Leaviti
Secretary, U.S. Department of Health & Human Services
Talks about the new campaign
- < _ _ . . .
.- - . < - .
.. ~.
Video provided by-the U.S:Dept. of Heath &- ~uman services-and the Ad Council- -
01:01:07 We're partnering with the Ad Councll to reach out to what we think may be as ma
rrl~llion Americans who in the aftermath of Katrina and Rita and other natural disasters we t
year may beg~n to feel the cumulative affects and find themselves needing some help and
know that help is available.
- _ .
01:02:21 During the height of the Katrina disaster I had the chance to walk through-shelter!
people. I saw brave people. I saw people coming from literally all over the country to help c
sense of community and our nation rallied to help them, but now three or four months later
country'has moved on and yet there's a half a million people whose lives have been alterel
doctors teli us this is abol ~t the time when it catches up and they need help. Thy need som
out to and we want to be there when they do.
01:03:31 We want to reach people who need help. Three or four months after disaster ex1
when it really hits. They've been strovg, people have rallied, but after three or four months
he-new - - - a
. . . ....
. . . . . - --
- -
. - - . .-
~inistration,
es experienced
ecretary Mike
AS, NJ, NV,
-.
y as a half a
jve had this
re want them to
- ._
and talk with
hers. I saw a
nost of ,the
forever. And
one to reach
!rts say that's
particularly
Slate 12
I
during the holidays and particularly with groups like children or those who've lost their horn
enough, first responders who had to respond in the heart of the crisis, it begins to be to we
.- ..
. . .
[PHOTO]
Charles G. Curie
Administrator, Substance Abuse and Mental Health Services Administration, U.S.
Human Services
...
- .
. ~escribes'the4ypes ofmental illnessesexperiencedby survivors and the importance
iLr, - -..- - ..
. . . - - - .
- . .- .. - . . . . . . .
-
Video provided bythe U.S::Dept.:of-Heath & Human Services and the Ad Council--=---- . -- . ~. ..
. . . , -
..- . -
- .
01 :08:55 We believe that'these new tv and radio ads are going to play a crucial role in
and help survivors, as well as first responders, who have mental health needs. They
. .
our toll free numbers are, so people know where they can call and get the help that they nbed.
01:02:47 or those individuals who live in the most directly impacted areas by
percent of the individuals pay need a significant clinical intervention, and for those
additional 10 to 20 p e r c h h a y need some form of counseling. The key here is to
these symptoms and problkms and mental health issues don't emerge for months, so
in this for the - .
long haul.
they need help, and we want to be there when they need help
.'.-.+...%.. ..
.I, *.. . . -.
. -. . . . . . . . - . - - ...
1;
- . - .
01:05:30 We've been working with the states that were directly impacted by the hurricanes, as well as
. . .
I
- .
states that have taken in theiunrivors 2nd those who had to evacuate the states that we& A impacted, . - - - and
we have counselors on the gmundright now that are doing assessments and pr odi ng s4rvices What
we're trying to do with these public service ads is to make sure individuals take time out tq assess how
they're doing, to assess-how their family's doing, and then feel free to call our toll free number, talk to a --
- I
trained pr'ofess~onal.
- - - -
.-.
. . . . . . .
--
.
. .
- .
- - - .
. - . - . ] ~
* - - - - -
. ~ --.---.-- .._ . .-. _
.- ..
01:G1:05 The good news is most pea-ple have a clear level of resiliency. where they're abb to cope on their
own even in the light of this unprecedented disaster, but there are those individuals who tprough their
. -
experiencesof the hurricane will suffer from depression, will suffer post-traumatic stress qisorders, will
suffer anxiety disorders, children may exhibit conduct disorders, as well as we're concerned about
. .
, .. -
substance abuse consequences, increased drinking of alcohol, increased substance abuse. So, these are
fh6:conseque~ces that people may experience as a result of going through a traumatic eJent, such as
Hurricane Katrina and the other hurricanes.
-.. -..
. . - . :
Slate'13
B-rol!:
1. New PSAs
2. Footage of hurricane Katrina victims and emergency personnel
3. Secretary Mike Leavitt meeting with hurricane survivors
4. Charles G. Curie at work
Slate 14
Charles Curie delivers local sound bites for AL, AR, CA, CO, FL, GA, KY, LA, MO, MS, I\
TX
Sample: 01:1.1:38 Roughly, 21fl00 survivors of Hurricane Katrina live in Alabama. Nearl
individuals may experience some sort o,f mental'health problem. That's why this ad cam1
important.
' . .
Slate 15 - ..
.-.
. . . - . - .
. ..
- .
a, - --.
-
- f o r more inforkation about t hi ~t a~el f eed, please contact Marina CalleraL-1877-544-84
. . -. . . . - -
. - A
-- -... -, .- - - _
Video provided by the U.S. Dept, of Heath & Human Services and the Ad Council
NV, OK! SC,
10% of those
gn is so
"MENTAL HURRICANE" SPANISH TV
MU:IER:
Mi familia esta contando conmigo, iReconstruiremos? i Como
podremos seguir adelante? Estoy tan cansada, iMerece la penla? No se
si puedo seguir manteniendo la fuerza. i Como voy a encontra: un
trabajo? Ojala alguien pudiera ayudarnos. Las fotos de cuando 10s
niiios eran bebes, 10s trofeos de 10s niiios, la guarderia. Todo be perdi6
I
CHILD/ MIND SPANISH
When it rains. all my friends go away.
Cuando llueve, todos mis anligos se van.
God doesn't like me anymore.
Dios ya no me quiere. .. .
You can drown in your bed if you fall asleep.
Si te quedas donnida, te puedes ahogar en tu cama.
- ..
. -
- -
. . . . . . . - -
- - - . - -
- ..
2_ --
TITLE: What's going on in the mind of a child who's lived through a hurricank?
i Q ~ 6 pasa pos lakente de un niiio que ha vivido un hur-acin?
I
. .
I
TITLE: Talk to them. Reassure them. We can Help.
Llame a1 1 ~ 8 0 0 ; ~ ? ~ - ~ ~ y sera atendido por gente entrenada y co~n~prensiva
- .-
-u - - - ' . - - - . . . - - . -- . . - - -. .--=_ - _. -
- . --
Santa won't know where. to-find me.
-- -__ _ - . - .
Santa no va a saber en' d6nde encontrame.
..;-- - ..
. . ..
. ----
... - .. .
"DROP" lV
ANNCR: The hurricane has passed. but the recoven won't be complete ... un
the water has receded.
If you're having trouble coping, trained and caring help is waiting.
Spanish : \.
- ?.5 -- LOC: El-huracan ha pasado. Pero el regreso a la normalidad nc
completo hasta gue-se apaciguen todas las aguasi-5i est i tenl
problemas para superarlo, aqui encontrara asistencia calificad;
dedicada
all
sera
EMBARGADO HASTA EL MIERCOLES 7 DE DlClEMBRE DE 2005 A LAS 2 PM EST.
u s DEPARTMENT OF nmTn AND nuww SERVICES
I
Subsrance Aix6c ard Umwl Wailn Servrees tdmmmlm
w SaJnncs gov
Nuevos anuncios de servicio plblico alientan a las
victimas de lor huracanes a tradquilizar a lor nitios y
solicitar ayuda psicolbqica dlurante las fiestas
I
NUEVO MENSAJE A LAS V~CTIMAS DE LOS HURACANES:
Campaiia de concientizacion sobre 10s trastornos de la salud mental causados por 10s
.
huracanes I
El Secrefario Leavitt del HSS lanza una nueva camparia para ayudar a 10s nirios, I ~ S adultos y el
personal de emergencia; la femporada de las tiesfas podria ser especialmente dificil &ra las vicimas de
- - 10s-huracanes a1 darse . - cuenfa de que sus perdidas son aun mas tangidles. . .
= --Aprixirnada&nte unos 32.000 so6ri vi vi entes del huracl n Katrjna-e&in v i v i e n d o h o r a g Elodda
. . . ---_ . - 1 : - . . - , ,
El ~ e ~ a r t a me n t o de ~ a l u d y sen-i ci bs-~umanos de EE. UU. (C.S. Depaflment of Heairh arrd HH~LJ, : S~n,i;.~.i (HH.5')) :.
-
el Ad Council lanzaran hoy una nuera campaiia nacional con un importante mensaje para 10s &nos. 10s adultos y el
I!
personal de emergencia que han sido afectados por 10s recientes huracanes: cuiden su salud mental. La campana que
incluye anuncios de televisi6n y r a do (en ingies y espaiiol) y un numero de telkfono gramitd ara hacer Uamadas
I p
confidenciales sera dada a conocer en Washmgton, DC por el Secretario h u e Leadtt del Departamento de Salud 7
Servicios Humanos. El mes de Diciembrk podria ser especialmente dficil para las victimas de l!bs huracanes a1 darse
I
cuenta de que sus perddas son aun mas tangibles. Unos 32.000 supervivientes aproximadamente del huracan
Katrina estan viviendo ahora en Florida. 1'
.~' c--* % :
De acuerdo con las investiga;fiones, 10s trastornos psico16~cos causados por una natural pueden ser
1
--
graves y duraderos si no son tratados a tiempo. En aquellas areas que han sido afectadas notablemente por -10s
huracanes, el 259'0 a1 30% de la poblacidn puede esperimentar la necesidad cLrucamente impo!rante de sen-icios de
ralud mental y el 10?Ae.rd.;20%~puede tener ouas necesidades subchicas per0 no Haua.500.000.. .
personas pueden necesitar asistencia.
Se puede esperar que algurios de lo: mpervivienter de 10s huracanesmanifiesten sinramas de/ oh. r mmno de estrks
ll
postraumitico, depresion, profunda pena e ira, asi como problemas fisicos y de comportarmento, tales como
adcciones entre 10s adultos y problemas de conducta entre 10s rlmos. Es posible que agunos de ellos no se
manifiesten par-meses o aiios.
* I
- . - - - .~
- .- .
- La nueva campaiia de ':Concientizacion.-sobre: 10s -tr;tstornos de la salud mental causados por 10s
huracanes" alienta a 10s adultos y padres a llamar a1 1-800-789-2647 y a1 personal 'de-em - 1 -rgeficia aftamar a1:- .'
1-800-273-TALK (8255), o a visitar el sitio web naa-. samhsa. ~o\ r. Se brindara informaci n a las personas que
llamen donde tambien seran dlrigidos a 10s senyicios locales.
t
EL MATERIAL DE V~DEO incluve:
ENTREVISTAS:
. .. .
p,._,Contra-Almante Cristina V. Beato, M.D., FhAFP, Departamento de Salud v Sen~icios Humanos de 10s
I:
Estados Unidos, habla sobre la nuera campaiia !. describe las enfermedades .__.A _. meniales _ . que sufren 10s
sobrevirientes
NUEVOS ANUNCIOS DE SERVlClOS P~~BLI COS .
COORDENADAS DE 'TRANSMISION
Que: Nuevo Mensaje a las Victimas de 10s huracanes
Horario: Miercoles, 7 de Diciembre del2005
2:30 - 2:45pm EST - lntelsat A-6, Transpondedor 16, Frecuencia DIL: 4020 Horizontal
Banda-C Audio 6.216.8
I
B-roll: Nueros anuncios de senricio pcbhco, video de ricumas del huracin Icamna y personal de emergencia,
1 ~ont act o: Paola Torres al 877-544-8400 (Llamada Gratuita) 11
1-ideo pmpor~~onado por el Departamenfo-de Saiudj Servrnos Humanos de ios Esfados Linrdosj, el Ad Counal
Secretano de Salud Pubhca y Servicios Humanos hbke Leavltt reuniendose con vicumas
Cnstina Beato en el trabaio
del huracan Katnna,
Petree, Kirsten (HHSIASPA)
From:
Sent:
To:
Subject:
Dzu Bui [DBui@AdCouncil.org]
Tuesday, December 06, 2005 10:46 AM
Petree, Kirsten (HHSIOS)
FW: Spanish Materials
Attac hments: SPANISH SCRIPTS TV2.doc; RELEASE SPANISH.doc
I I
SPANISH SCRIPTS RELEASE
TV2.doc (26 KB ... PANISH.doc (115 Kt
. .
. . - ..
. - .
- > ----- ~~~-~~i&al-~essaqe----- . .- -
-- - . - - - ..
- .
>
. .r _ -
> Please call wlth any questlons.
>
> Dzu
> > <<SPANISH SCRIPTS TV2 .doc>> > > <<RELEASE SPANISH. doc>>
> Assistant Campalgn Manager I The Advertlslng Councll
- - - - - - - > 261 Madlson Avenue 1 llf h Floor I New York, NY- 1.0016
- * .- - -
I
-.
>--from+ Dzu Bui . . . . - - . .-.-- . -. . . . .-
-
> Sent: --Monday, December -0.5,. 2005 5:23 PM
- - - -
-.. - . . - , .
> To: Mark Weber (E-mail); Kirsten Petree (E-mail)
> Cc: Heidi Arthur; Deborah Leiter; Anthony Signorelli
> Subject: Spanish ater rials
>
> Kirsten/Mark,
>
> Attached are the following Spanish Materials for approval:
>
> * Spanish Translations of Scripts
> * Spanish Press Re1:'y-6e
> * Spanish ~oordinates'for Feed.
?.
> P: 212.984.19351 F: 2 1 2 . 9 2 2 . 1 6 7 6 I E: d~ul@aacouncll.org
- 1 -
-i- = --- --
* .-.-
- - - - - .
-
-
. . .
..- -
- .
. .
!
- .
. ..
> My deepest apologize for the following request (and Mark, please remertber that one day I
was .your hero), is it possible to get approval of the Spanish scripts ir the next hour?
-2.-. -..*.. -.
1
At least for Drop. ~he.+a~$'$c~ has to record Drop tonight in order for us to ha-ve it .iW '
- "
the Spanish BBR. The others will be recorded tomorrow.
Petree, Kirsten (HHSIASPA)
From: Dzu Bui [DBui@AdCouncil.org)
Sent: Monday, December 05,2005 8:04 PM
To: Petree, Kirsten (HHSIOS); Weber, Mark (SAMHSA)
Cc: Heidi Arthur; Deborah Leiter: Anthony Signorelli; Ellyn Fisher; Beth Cc
Subject: FW: Mental Health Rollout Releases, Advisories. Final
Attachments: Hurricane Relief-Mental Health-FINAL.doc
Hurricane
. . .
elief-Mental Health.
. I(l+sten/Mark, ... . .
. . . . .
. . . . . - - - -.
- -
. -
-
a ha c l Wd. i s t h e Pr es s l i e l e a s e - wi t h- t he r e f e r e n c e - t o s a mns a . . ~ox i.9. :he..%
.. - . . . . . . . . . . . . .
--. - - - =
.-
Dzu
- --
iglio
HHS Secretary Mike Leavitt today launched a national public service advekising (PSA)
campaign designed to encourage people who may be experiencing psycholo_eical dlstress
following the recent hurricanes to consider seeking mental health services. The PSAs. the result
of a partnership between HHS' Substance Abuse and Mental Health Services ~dmknistration
(SAMHSA) and the Ad Council, will be distributed to 12,000 media outlets nationhide.
FOR IMMEDIATE RELEASE Contact: HHS Press Office
Wednesday. Dec.7,2005 (202) 690-6343
-.
Ad Council Press
-
(2 12) 984- 1964
- -- r
According to #&HSA, past research on the mental health consequences o(f major floods
and hurricanes suggests that the psychological impacts of the recent hurricanes codld be
extensive. SAMHSA estimates that -- in those areas that have been significantly iApacted by the
hurricanes -- 25 pimxat to 30 percent of the population may experience clinically dignificant -. -
mental health needs and an additional 10 percent to 20 percent may show sub-clinikal, but not
trivial, needs. Up to 500,000 people may be in need of assistance. . .- a - - - -
I - -
Office
"Since the beginning of this unprecedented disaster we have been concerneld about the
mental well-being ofthose impacted," Secretary Leavitt said. "We've continued td work with
I
-. - .
the states to provide access to mental health and substance abuse services to help Americans
-- r ,r
through this tough time. - l hope these pu61ic service aniouncements. our toll-free rkirnber 4-
website will provide information and support to those who need help."
--- HHS SECRETARY LEAVITT L~ VEI LS NATIONALTSA CAMPAI.GW -. =
TO PROVIDE MENTAL HEALTH SERVICES TO HURNCAR SU+IVORS -
- - -- .
People who were displaced by the storms have lost their homes. schools. cdmmunities.
places of worship. daily routines, social support, personal possessions and much mbre. In some
cases. these losses were coupled with losing loved ones and witnessing death. destkction and
criininal violence. According to SAMHSA. the psychological impact of these experiences can be
both serious and long-lasting. Symptoms of Post Traumatic Stress iso order-'- incllding
1
depression, grief and anger -- are to be expected among some who survived the hurricanes. They
may also develop physical health and behavior problems, such as substance abuse hisorders
among idults and conduct problems among children. Some of these problems ma)! not surface for
months or years.
"The hurricanes have had a devastating impact on the lives of hundreds of thousands of
I
Americans. As they struggle to rebuild their lives and focus on their immediate physical needs, it
is important for them to also consider their short and long-term emotional needs," $aid President
& CEO of The ~dveAf& Council Peggy Conlon. "This poignant campaign. creaded pro bono
by Grey Advertising, will encourage victims to get help and hope if they need it. edpeciallS
during the holiday season when all that they have lost may be more difficult to copb with."
"Most hurricane survivors demonstrate remarkable resiliency and will rebuild theirs l i \ es
without significant mental or substance abuse issues." SAMHSA Administrator ~ i a r l e s Curie
. + .-.+.. .,.> . - ..'*
I
-. - . . . . . .. .
. .
:,-.-..A. . -. .. - . .
To view the ads, please visit ~;~. t w. samhsa. ~ov. The PSAs are being distributed to
television and radio stations na~ionwide via the Fastchannel Network and . will .- air ib adsertising
time that will be donated by the'media.
.-
.-
<
. -
. .
. -
..
. _ . _ . . ,
. - -
. .
. ,
.-
. .
. .
. - - --.. - .--- .. .. .-.
- --
said. "We also know that there are asmaller but still significant number of people
difficulty achieving recovery without professional assistance. Help is a phone call
\ ~ h o \vill ha\e
. .
aria!.
The new PSA campaign is designed to help adults, children and first responders n ho
have been impacted by the hurricanes and are in need of mental health services. T A ~ campaign
includes television and radio spots. which are-available in English and Spanish. and addresses the
fears,-thwghts, concerns and questjj-ns faced by-the victims. The PSAs aim to readh adult ' -
3ictims and first responders directly, as well as parents and caregiwe who can a s d s teeir - - -.
children's emotional well-being- Viewers and listeners are encouraged to taEetimt to check in -
on how they and their families are doing. and call a confidential toll-free number (1,-800-789-
2647 for adults/parents.and 1-800-273-TALK for first responders) to speak to a trained
professional who can assist with information and referrals to local services.
Petree, Kirsten (HHSIASPA)
I
From:
Sent:
To:
Cc:
Subject:
Dzu Bui [DBui@AdCouncil.org]
Monday, December 05,2005 7:41 PM
Petree, Kirsten (HHSIOS)
Weber, Mark (SAMHSA); Heidi Arthur; Deborah Leiter; Ellyn Fisher
RE: Mental Health Rollout Releases. Advisories, Final
Attachments: SAMHSA-ADCOUNCIL120705A.doc
SAMHSA-ADCOLINC
'.
IL120705A.doc (5 ...
Xlrsten,
- - -
- - -
- * at-fached approved Press Release states that the PSAs- c&-e vrewez-
Thls 1s Incorrect, r ~ g h t ? - Also .the ads wlll nc longer have SAl4HS.T;qa-:
need to remove thls statement from the Press Release. Is ~t OK TO dc :
Dzu
----- Orlglnal Message-----
From: Petree, Klrsten (HHS/OS) [mallto:Klrsten.Petree@hhs.gov!
Sent: Frlday, December 02, 2005 4:25 PM
To: Dzu Bul; Weber, Mark (SAMHSA) ; Young, Leah (SAMHSA) ; Babln, Holly
Patrlcla (HHS/OS) ; Fleld, Ellen (HHS/OS) ; Pearson, Chrlstlna (HHS/OS) ;
Cc: Held1 Arthur; Antho*-.5lgnorelll; Deborah Lelter
Subject: Mental Health ~o\lout Releases, Advlsorles, Flnal
The documer~ts below are cleared.
I
- - - -
I would like to see the URL fok the Press Conference webcast on tci ~ r e & - ~ Rellese before
lt goes out on Tuesday (we wlll be send~ng lt out then).
The Media Advisory wili be sent out Monday from here, also with the URLI
+ -
- i
---.-.-,=-.I. discussed the feed advisory with Bill, Hall and-.~g're good to gc on that one. Just
waiting f o r the coorainates on this end so we--can give them to. HolT.y--f~T-~EeY~'Reg*onal - -
Communications Directors.
I'm really hoping we'll have the URL by Monday mornlng.
The only one that's missing is your 'MAT' reiease, which I haven't seen?
I
I wilL5.a>so need-the Ads in some form to be posted on our Website, mayb
through' Ad Council. Let me know when you will have a URL for the -.abs.. .
I believe we're in g o ~ d shape.
Best--
Kirsten
by a link set up
NEWS RELEASE
FOR IMMEDIATE RELEASE Contact: HHS Press Office
Wednesday, Dec.7.2005 (202) 690-6343
t.
Ad Council Press Office
(2 12) 984- 1964 1
- -
----
- HHS SECRETARY LEAVITT UNVEILS NATIONMPSA CAMJALGR I I - .
TO PROVIDE MENTAL HEALTH SERVICES TO HURRICATYE SU~VIVORS
-
- - - -
I
HHS Secretary 'Mike Leavitt today launched a national public service advertising (PSA)
campaign designed to encourage people who may be experiencing psychological bistress
following the recent hurricanes to consider seeking mental health services. The PSAs. the result
of a partnership between HHS' Substance Abuse and Mental Health Services ~drknistration
(SAMHSA) and the Ad Council, will be distributed to 12,000 media outlets natio$wide.
I
According to 'SSMHSA, past research on the mental health consequences bf major floods
and hurricanes suggests that the psychological impacts of the recent hurricanes co?ld be - -
extensive. SAMHSA estimates that -- in those areas that have been significantly impacted by the
hurricanes -- 25 percentto 3Q percent of the population may experience clinically :significant
mental health needs and an additional 10 percent to 20 percent may show sub-clinical, but not
trivial, needs. Up to 500,000 people may be in need of assistance.
. .- 1
- I-* ----
"Since the beginning of this unprecedented disaster we have been concerndd about the
mental well-being of those impacted," Secretary Leavitt said. -'We've continued tb work with
-.
the states to*provide access to mental health and substance abuse services to help Americans
- - --,_
. , through this tough time: :I hope these puxlic service ar$ouncements, our t ol ~f r ee kank and
website will provide information and support to those who need help."
- More -
People who were displaced by the storms have lost their homes. schools. cbmmunities,
places of worship, daily routines. social support, personal possessions and much rdore. In some
cases, these losses were coupled with losing loved ones and witnessing death. desdruction and
criminal violence. According to SAMHSA. the psychological impact of these experiences can be
both serious and long-lasting. Symptoms of Post Traumatic Stress Disorder '-1 including
depression, grief and anger -- are to be expected among some who survived the hdrricanes. They
may also develop physical health and behavior problems, such as substance abuse
among adults and conduct problems among children. Some of these problems may
months or years.
disorders
not surface for
"Most hurricane survivors demonstrate remarkable resilient! and \rill reblild theirs l i \ es
without significant mental or substance abuse issues." SAMHSA Administrator Oharles Curie
said. "We also know that there are a smaller but still significant number of peoplL \rho \rill ha\ r
..
difficulty achieving recovery without professional assistance. Help is a phone call1 aha!.
The new PSA campaign is designed to help adults. children and first respo,nders \she
have been impacted by the hurricanes and are in need of mental health services. The campaign
includes television and radio spots. which ;&available in English and Spanish. ai d addresses the
fears. thoughts, concerns and questians faced by the victims. The PSAs aim to reach adult. .
-- a i c t i ms and first responders directly-, as well as parents and caregivers who can a s k s tkeir . - -
children's emotional well-being; Viewers and listeners are encouraged to iake
on how they and their families are doing, and call a confidential toll-free
2647 for adultslparents and 1 -800-273-TALK for first responders) to
professional who can assist with information and referrals to local services. or visit
WMW. samhsn. pov.
"The hurricanes have had a devastating impact on the lives of hundreds of
Americans. As they struggle to rebuild their lives and focus on their immediate
is important for then;' e l s o consider their short and long-term emotional needs."
thousands of
physical needs, it
said President
& CEO of The Advertising Council Peggy Conlon. "This poignant campaign. created pro bono
by Grey Advertising, will encourage victims to get help and hope if they need it. dspeciallr
during the holidayseason sen all that they have lost may be more difficult to cobe with.'. -
To view the ads, please visit wrr~~l . samhsa. ~o~~. The PSAs are being
television and radio stations nationwide via ?he Fastchannel Network and will air
time that will be donated by the media.
distribgtedtp-
in advertising
I
Petree, Kirsten (HHSIASPA) 1
I,
From:
Sent:
To:
Cc:
Subject:
Dzu Bui [DBui@AdCouncil.org]
Monday, December 05,2005 5:23 PM
Weber, Mark (SAMHSA); Petree, Kirsten (HHSIOS)
Heidi Arthur; Deborah Leiter; Anthony Signorelli
Spanish Materials
Attachments: SPANISH SCRIPTS 7V2.doc; RELEASE SPANISH doc
I
Please call with any questions.
\% -
. .
- . .
. . . .
@I - 9 .-
SPANISH SCRImS RELEASE
.:
TV2.doc (26 KB ... PANISH.doc (115 KE
- . .
- Kirsten/Mark, .- .
...... - . .- . .
. . , - . - - 7-
- .
. .
Dzu
1
- .
<<SPANISH SCRIPTS TV2. doc>> <<RELEASE SPANISH. doc>> Assistant Campaign Manager I he
Advertising Council
. . . . . . . .
261 Madison Avenue1 ~'YW3'!.a.Plbisr I New York, NY 10016
1
- . ? -.
P: 212.984.19351 F: 212.922.1676 1 E: dbui@adcouncil.org http://www.adcouncil.org/
I
~
- .
m ' c h e d are the following.-Spanish Marerials f0.r. approval: . . . ~ ,.--:- . .---.- - - -.
. . . . . . . . . . . . - . . - --.;- - . .
*
Spanish Translations of Scripts
* Spanish Press Release
* Spanish Coordinates.for Feed.
- ..
My deepest apologize for the following request (and Mark, please remernjer thac one cay I
was your hero), is it possible to get approval of the Spanish scripts i; the next nocr?
1
At least for Drop; The agency has to record Drop tonight in order for to have it in
the Spanish BBR. The others will be recorded tomorrow.
"MENTAL HURRICANE" SPANISH n/
MUJER:
Mi farr~ilia esta contando conmigo, iReconstruiremos? i Como
podremos seguir adelante? Estoy tan cansada, i Merece la pena? IVo se
si puedo seguir manteniendo la fuerza. i Como voy a encontra
r un
trabajo? Oja16 alguien pudiera ayudarnos. Las fotos de cuandq 10s
nihos eran bebes, 10s trofeos de 10s nihos, la guarderia. Todo se perdio
NI~A: . .
CHILD1 MIND SPANISH
When it rains, all my friends go away.
Cuando llueve, todos ~ n i s an~i gos se van.
God doesn't like me anymore.
1
Dios ya no me quiere.
.
. .
- . -- -
-- -'.--- , -. . . . I
. . ~ .- .
. . ___ - .
- -.
-
Swta won't know where tp. find me. --:- . I ~ ; . . - - - - . -- . ..
' 1' ' -: . . -
- --
Sari-ta no va a saber en donde encontranne.
You can drown in your bed if you fall asleep.
Si te quedas dormida, te puedes ahogar en tu cama.
TITLE: What's going on in the mind of a child who's lived through a hurricane?
iQud pasa por'l$.inente de un nifio que ha vivido un huracan?
TITLE: Talk to them. Reassure them. We can Help.
Ll a~ne a1 1 - ' &OB- ~~xaxx y sera atendido por gente entrenada >r comprensi~a.
-.
"DROP" TV
AIVNCR: The humcane has passed. but the recovery won't be complete ... u
the water has receded.
- -
- .
If you're having trouble coping, trained and caring help is waiting.
Spanish : ..
LOC: Ethuracan ha pasado. Pero el regreso a la normalidad r
rPk-- -
completo hasta que se apacigijen todas las aguas.-Si est-a .ter
problemas para supe?arlo, aqui encontrara asistencia calificac
dedicada
sera .
hdu- :- - -
. .
. - .
- -
- -.
Y
- - . ..
EMBARGADO HASTA EL MIERCOLES 7 DE DlClEMBRE DE 2005 A LAS 2
EST.
NUEVO MENSAJE A LAS VICTIMAS DE LOS HURACA~ES:
U S DEPPS(TMENT0F n WT H AND HUMAN SERVICES
Sumante Abuse and MenWl HsalVI Servsxn Anmnsmrn
wnmramhsagov
Campaiia de concientizacion sobre 10s trastornos de la salud mental causados por 10s -
I
Nuevos anuncios de servicio pliblico alientan a las
victimas de 10s huracanes a tranpuilirar a 10s niiios
solicitar ayuda psicologica durante las fiestas
huracanes 1
I
El Secretario Leaviif del HSS lanza una nueva campaia para ayudar a 10s ni i os. I ~ S adultos y el
personal de emergencia; la temporada de las fiestas podria ser especialmente dificil pbra /as vicfrmas de
:. - - 10s hyracanes a1 darse cuenta de q(re sus perdidas son a h ma s tangides
-
. . . . - . - -
. .
9- --- -~~roxi madam;nte unos 32.000 s&rivivientes d;l huracl n ~ a t r i i a e g a n .viviendo-kora-pD FIorida
. . -. . . - . - -1 . : . . . -- . ..
- - -
El ~ e ~ a r t a k e n t o de Salud y ~i nr i ci ds ~ u ma n o s db EE. UU. (U.S. Depaflment qrfHealrb and H,r a r : Stnk.t.3- ( H W) y
- -- -
y-
el Ad Council lanzaran hoy una nuelra campaiia nacional con un importante mensaje para 10s mnos. 10s adultos y el ..
I
personal de emergencia que ha* sido afectados por 10s recientes huracanes: cuiden su salud mehtal. La campaha que
incluve anuncios de television y radlo (en inglks !. espaiiol) y un numero de telefono gratuitopara hacer llamadns
confidenciales sera dada a conocer en Washmgton, DC por el Secretario h u e Leaxltt del Departamento de Salud y
Senicios Humanos. El mes de Diciembre podria ser especialmente dlficil para las rictimas de lbs l~uracanes a1 darse
cuenta de que sus pkrdldas son aGn mas tangibles. Unos 32.000 supervivientes aproximaddmente del huracin
Katrina estan viviendo ahora en Florida. 1'
L ., \
k, ; , : a .
De acuerdo con las inves&'rSqnes, lor uastornos psic~16gcos causados por una catistrofe/ natural pueden ser
I
graves y duraderos si no son tratados a tiernpo. En aquellas ireas que han sido afectadas n'ptablemente por ios
huracanes, el 25% al 30% de la poblacidn puede experhentar la necesidad chicarnente impohante de senricios de
ialud mental y el l OO/ , : a E. . W/ . ~de tener otras necesidades subclinicas per0 no superfic)ales. Ha s n 500.000 : :
- -
personas pueden necesitar asistencia.
1
Se puede esperar que algunos- de los~snpervivier,tes de 10s huracanes manifiesten siritt5mas de iiri ti5sTmo de esires
i
postraumitico, depresibn, profunda pena -e ira, asi como problemas fisicos y de c~rn~odt ami ent o, tales como
adlcciones entre 10s a d d e r y problemas de conducta entre 10s nihos. Es posible que al ~unos de ellos no se
- . . .
manifiesten por meses o anos.
. .
- I
-. -
. ,
- - - -
- - - -
.La nueva campaiia de "Concientizacion gobre 10s ttmornos de la salud mentall causados por 10s
huracanes" alienta a 10s aduitos y padres a llamar a1 1-800-789-2647 y a1 personal 'de emergencia a x ma r a1 - -
I
1-800-273-TALK (8255), o a visitar el sitio web n~~. s amhs a. g. or. Se br~ndara ~nforrnacion a las personas que . -
llamen donde tambien seran dmgdos a 10s senTiclos locales.
EL MATERIAL DE V~DEO mcluye:
ENTREVISTAS.
o _Contra-Alma-nte Cnstma Tr. Beato, hl.D., FAAFP, Departamento de Salud Sen~icios Humanos de 10s _.
Estados Unidos, habla sobre la nuera campaira y descnbe las enfermedade).rpentkles que sufren lor
sobrevlvientes
NUEVOS ANUNCIOS DE SERVlClOS P~IBLICOS
I
B-roll: Nuevos anuncios de senricio pbblico, video de victimas del huracin Ihtrina y personal de emergencia,
I'
Secretario h i Salud Pbblica p Servicios Humanos Ahke Learitt reuniendose con victimas $el huracin Ihtrina,
Cristina Beato en el trabaio I
COORDENADAS DE TRANSMlSlON
Que: Nuevo Mensaje a las Victimas de 10s huracanes
Horario: Miercoles, 7 de Diciembre del2005
2:30 - 2:45pm EST - lntelsat A-6, Transpondedor 16, Frecuencia DIL: 4020 Horizontal
Banda-C Audio 6.216.8
Paola Torres al877-544-8400 (Llamada Gratuita) 1 Contacto:
Tp'ideo pmporcionado por el Departamenlo de Saludj Semicios Humanos de los Eslados Unidosj el A d Council
Petree, Kirsten (HHSIASPA)
From: McGowan, Michelle (HHSIOS)
Sent: Monday, December 05,2005 4:14 PM
To: Petree, Kirsten (HHSIOS)
Subject: RE: Statistics, coordinates, call-innumber and URL for Mental Health ~at r l na W
Thanks for the info. When are we supposed to pitch all of this? I was not here Friday and a
Wednesday. Do we have to wait until then or can we start sooner?
\
Michelle Mc G~wa n - -
-- --USDept of ~eal t hand Human Serv~ces - - - - - -
Reg~on VII I, OSIORD
-
- --- -
Intergovernmental and Publ ~c ~ffalr; ~pecl al l st
P h# 303-844-7822
Fax 303-844-4545
m~chelle.mc~owan@hhs.~ov
From: Petree, Kirsten (HHSIOS)
Sent: Monday, DecerfiBWlK; 208.5.1:09 PM
To: Petree, Kirsten (HHSIOS); Abdoo, David (HHSIOS); Williams, Katherine (HHSIOS); Harr
Gilliard, Deric (HHSIOS); Ph-illips, Jennifer (HHSIOS); Quinonez, Ashlea (HHSIOS); Hughey,
McGowan, Michelle (HHS/OS); Koentop, Jennifer (HHSIOS); Holladay, Jenny (HHSIOS); Yas
Cc: Babin, Holly (HHSIOS); Malena, John (HHS/OS); Conrad, Patricia (HHSIOS); Young, Lei
Mark (SAMHSA)
.- .
Subject: RE:.SBtistics, coordinates, call-in number and URL for Mental Health Katrina Worl
- - - -
- - -
BTW-I'm the conference cali-in leader, ~f you need that mformation. Thanks, and happy p~t c
-----Original Message-----
From: Petree, Kirsten (HHSIOS)
Sent: Monday, December 05, ZOOS 2:52 PM
To: Abdoo, David (HHSIOS); Williams, Katherine (HHSIOS); Harris, Thomas (HHS/O!
- - (HHSIOS); Ph~llips, Jennifer (HHSIOS); Quinonez, Ashlea (HHSIOS); Hughey, Adele (
Michelle (HHSIOS); Koentop, Jennifer (HHSIOS); Holladay, Jenny (HHSIOS); Yggi , [
Cc: Babin, Holly (HHSIOS); Malena, John (HHSIOS); Pearson, Christ~na (HHS/OS); FI
Conrad, Patricia (HHSIOS); Young, Leah (SAM HSA); Weber, Mark (SAMHSA); Heidi P
DeFrancis, Suzy (HHSIOS)
subject: Statistics, coordinates, call-in number and URL for Mental Health Katrina V\
Afternoon All!
Here is the information to follow up for Holly about the Hurricane Mental He
Below is the URL for the webcast, a press call-in number for the Press Confel
Page 1 o f ?
I
-
'T lit t
he info IS for
-
-
. . . . . .
- .
- -?
Thomas (HHSIOS);
elelH_HS/OS);
DankI k (HHSIOS)
(SAMHSA); Weber,
-
,i:,
Gilliard, Deric
iS/OS); McGowan, -.
iielle (HHSIOS)
1, Ellen (HHSIOS);
iur; Dzu Bui;
Ad
I .-
1%
'1
k~ :hr
51);
q k
la
ielc
itr /or
dl -en
lh Campaign.
Ice, the
coordinates for the satellite news feed. and a list of where the evacuees are residing noa .
I
I owe you: Spanish Language newsfeed coordinates and a URL for the ads themseli es. \i hich I
i
should have no later than tomorrow morning. Let me know if you need anything else or hai e an!
questions.
A delayed webcast will be available Wedfiesday evening (6 p.m. ET) at:
- I
Best--Kirsten
Here is the URL for thewebcast (it won't be live. but archived and available at
put the following language on the press release. with the link:
6pm ET). Please -
Passcode: HHS Call Date: Dec. 07,2005 (Wednesday)
1 1
. . . . -- - -. _-- _ . I
Call in Time: 2:OOp.m. ET
1
. . ... . . . -
Here is the call in number.f6i folks that cannot be at the press conference:
USA Toll Free Number:
I, .i
K-; -.
Here are the satellite newsfeed coordinates, which will be played back two tiyes. Please take the
Feed Advisory and incorporate your state's names and numbers to personalize the advisories. I
will have the Spanish , - - A -. language newsfeed version later today:
w
r - - . , -.
I - -
- .-
. . .
. -
. . ..
-- -
- - . . .-
Total Number of Evacuees Estimated by STATE
.. - .
NEW MESSAGE TO HURRICANE VICTIMS: TAKE CARE OF YOUR MENTAL HEALTH
C-Band Satellite, Audio 6.216.8
. .-
I
-- 1'"-
1 - 1 : 15pm EST on Intelsat A-6, Transponder 13, DR. Frequency: 3960 Vertical
4 - 4:15pm EST e n Intelsat A-6, Transponder 16, DR. Frequency: 4020 Horizdntal
Contact for feed: Tom Rottcher at 877-544-8400 (toll-free)
- .
- - * -
--
-
. .
- - - -
And the ~ i s ~ l a c e me n t Stats:
i
Nearly all States reporting receiving evacuees but here is what we have
based on crisis counseling applications.
-
- c - - - - - -
Page 3 o f ?
Petree. Kirsten (HHSIASPA)
From: Young, Leah (SAMHSAIOA) [Leah.Young@samhsa.hhs.gov]
Sent: Monday, December 05,2005 3.30 PM
To: Petree, Kirsten (HHSIOS)
Subject: RE: Wednesday's Advisory
Attachments: 05 Katrina Relief-Mental Health psas-12- 07- 05.doc
- ~
05 Katrina
lelief-Mental Healt..
I sent it out already with thg'exact stuff on the bcttor. 51:
put you-in . . - as~eall-leacier. I am sure it will be fine. I added the i n f
' u s s a x l e a s e to be Stuffed i-ntc ' 6 5 press klts. I am enclosing ?.he pr
- tRe-inrormation on the bottom. When do ycu anticipate putt-i.rtg. it ouz? -
- . < . . . . -
. - -
--- - .
.
- '. .
----- Original Message-----
From: Petree, Kirsten (HHS/OS) [mailto:Kirsten.~etree@hhs.gov]
Sent: Monday, December 05,' 2005 3:21 PM
To: Young, Leah (SPI.IHSA/OA) ; 'Dzu Bui'
Subject: FW: Wednesday's Advisory
Importance: High
> Here is the Media Advisory with the call in and -Web cast information
> added. Please send 06't.;~t~ your trades, etc.
>
-k.
>
Thanks. kdp <<ADVl?,Q?,,Q5.-do,c>> . -
:, - . , ..,. - -. -. -
. . ~
n , - u-u - n- . . d - KXJ:; : 2
.---.
- n;
1 c .; -..i
; s r e i 1 z s e
NEWS RELEASE
FOR IMMEDIATE RELEASE
' Wednesday, Dec.7,2005
Contact: HHS Press Office
(202) 690-6343
Ad Council Press (
TO PROVIDE MENTAL HEALTH SERVICES TO HURRICANE-SI
HHS Secretary- Mike Leavitt today launched a national public service ad.
campaign designed to encourage people who may be experiencing psychologica
following the recent humcanes to consider seeking mental health services. The
of a partnership between HHS' Substance Abuse and Mental Health Services Ac
(SAMHSA) and the Ad Council, will be distributed to 12,000 media outlets natit
According tdr&%MHs~, past research on the mental health consequence
and hurricanes suggests that the psychological impacts of the recent hurricanes c
extensive. SAMHSA estimates that -- in those areas that have been significantlj
hurricanes -- 25 pers%nt t.o 39 percent of the population may experience clinicall
mental health needs and an additional 10 percent to 20 percent may show sub-cl
trivial, needs. Up to 500,000 people may be in need of assistance.
. .-.-
"Since the beginning of this unprecedented disaster we have been concer
mental well-being of those impacted," Secretary Leavitt said. "We've continuec
the states to provide access to mental health and substance abuse services to hell
- - .-._ , .
through this tough time.--1 hope these @blic service&nouncements, our toll-fre
website will provide information and support to those who need help."
People who were displaced by the storms have lost their homes. schools.
places of worship, daily routines. social support. personal possessions and much
cases, these losses were coupled with losing loved ones and witnessing death, dc
criminal violence. According to SAMHSA. the psychological impact of these ex
both serious and long-lasting. Symptoms of Post Traumatic Stress Disord-ef -'- i~
depression, grief and anger -- are to be expected among some who survived the
may also develop physical health and behavior problems, such as substance abu:
amongadults and conduct problems among children. Some of these problems n
months or years.
- More -
-41- : - - .
3VIVORS
. . ..
- -- . --
. - -
. ..
rtising (PSA)
listress
$As. the result
iinistration
[wide.
I
I
I
c'!
I
i
T PB
I
'T' ire
I
I ld
pi!
Irr
I
:q1
i
I
v/
I
Tl€
I
I t
, L
t%
CI
I
IY
I
:st
I
:pi'
IC
I
hu
I
se
I
~f major floods
~ l d be - -
mpacted by the
significant . . . . . . - a
ical. but not
1a
:d about the
o work with
- -. -
bnericans
number and. .- .-
I
- \.
ommunities,
lore. In some
.suction and
zriences can be
luding
~rricanes. They
disorders
y not surface for
"Most hurricane survivors demonstrate remarkable resiliency and \vill reduild theirs ln es
without significant mental or substance abuse issues," SAMHSA Administrator Charles Curie
said. "We also know that there are a smaller but still significant number of peoplk \vho \vill hays
. .
difficulty achieving recovery without professional assistance. Help is a phone call a\\.a!.
I
The new PSA campaign is designed to help adults. children and first respbnders who
have been impacted by the hurricanes and are in need of mental health services. The campaign
includes television and radio spots, which Gi available in English and Spanish. a d addresses the
fears, ihoughtq, concerns and quegi ~ns faced by the victims. The PSAs aim to rdach adult
- -
--
I 1
victims and first responders directly, as well as parents and ca.regiva_s who can iffsess&eir .. .
children's emotional well-being: Viewers and listeners are encouraged to-rake t i de to check in
on how they and their families are doing, and call a confidential toll-free number (1-800-789-
2647 for adultsJparents and 1 -800-273-TALK for first responders) to speak to a trained
professional who can assist with information and referrals to local services. or vieit
WMIIY. samhsu. goy.
I
-.
-
- - - - - - -
~ e d i a ' m a ~ listen in to the press conference at 2 p.m. Wednesday by di-sling I 1-888-81 0-
' . 3948, Passcode HHS. ' A delayed webcast will be available Wednesday euening+t,-.. - -. - -
"The hurricanes have had a devastating impact on the lives of hundreds o, t thousands of
Americans. As they~truggle to rebuild their lives and focus on their immediate ppysical needs, it
is important for them'&iiiso consider their short and long-term emotional needs. said President
i'
& CEO of The Advertising Council- Peggy Conlon. "This poignant campaign. created pro bono -
mms'//overhill health orq/asfl/Katr~naPSAs wrnv
I
by Grey Advertising, will encourage victims to get help and hope if they need it.
during the holid&yTs;bsoa-wben all that they have lost may be more difficult to
especially
cope wi t hw_ - --
To view the ads, please visit w~~~vv. sant hsa. ~o~~. The PSAs are being dist~b_ute_dio
television and radio stations nationwide via the Fastchannel Network and 411 a& in advertising
time that will be donated by the media.
Page 1 of 3
Petree, Kirsten (HHSIASPA) 1
From: Petree, Kirsten (HHSIOS)
Sent: Monday, December 05,2005 3:09 PM
To: Petree. Kirsten (HHSIOS); Abdoo. David (HHSIOS); Williams. Katherine (HHSIOS): Harns Thomas
(HHSIOS); Gilliard, Deric (HHSIOS); Phillips, Jennifer (HHSIOS); Quinonez,.Ashl~a (HHSIOS);
Hughey, Adele (HHSIOS); McGowan, Michelle (HHSIOS); Koentop, Jennifer (HHSIOS): Holladay,
Jenny (HHSIOS); Yaggi, Danielle (HHSIOS) . .
I
- .
Cc: Babin, Holly (HHSIOS); Malena, John (HHSIOS); Conrad, Patricia (HHSIOS); Young. Leah
(SAMHSA); Weber, Mark (SAMHSA)
l~
Subject: RE. Statistics, coord~nates, call-in number and URL for Mental Health Katr~na ~ d r k
- . I
. , ..
.. ..
I:
a - BMI--l'm theconfw&ce call-in-leader, ifj%~ need thdt information. Thanks, and happy pitcqlng! kdp
- - - . . - . - .
-- ~ -..-. ~ . ..
- -~
-.
.-.--- - . -.
Here is the information to follow up for Holly about the Hurricane Mental ~e dl t l h Campaign.
I
From: ~et r ee, ~i r si en (HHSIOS)
Sent: Monday, December 05, 2005 2:52 PM
To: Abdoo, David (HHSIOS); Williams, Katherine (HHSIOS); Harris, Thomas (HHSIOS
(HHSIOS); Phillips, Jennifer (HHSIOS); Quinoner, Ashlea (HHSIOS); Hughey, Adele ( ~HS~OS) ; McGowan,
Michelle (HHSIOS); Koentop, Jennifer (HHSIOS); Holladay, Jenny (HHSIOS); Yaggi, Dfnielle (HHSIOS)
Cc: Babin, Holly (HHSIOS); Malena, John (HHSIOS); Pearson, Christina (HHSIOS); Fipd, Ellen (HHSIOS);
Conrad, Patricia (HHSIOS); Young, Leah (SAMHSA); Weber, Mark (SAMHSA); Heidi Arthur; Dzu Bui;
DeFrancis, Suzy (HHYQS)
Subject: Statistics, cobiainates, call-in number and URL for Mental Health Katrina
Afternoon All!
.- a. .. #
. - - A . -
Here is the call in number for folks that cannot be at the press conference:
1
Work
-
- -
I
. .- _
I-" --
Below is the URL for the webcast, a press call-in number for the Press Confergnce. the-
coordinates for the satellite news feed, and a list of where the evacuees are residing now.
. .
- - - -
I owe you: Spanish Language newsfeed coordinates and a URL for the ads themselves. which I
- - - -
should have fiolatei than tomorrow k~r ni ng. Let me know if you need anythi!+gelse.or have any - .
USA Toll Free Number:
1 ; 7
questions.
Best--Kirsten
Here is the URL for the webcast (it won't be live, but archived and available at
. - -
put the following language on the press release, with the link:
--- . _
A delayed webcast will be available Wednesday evening (6 p.m. ET) at:
Passcode: HHS Call Date: Dec. 07,2005 (Wednesday)
6pm ET). Please
Call in T h e : 2:OOp.m. ET
Here are the satellite newsfeed coordinates, which will be played back two t
Feed Advisory and incorporate your state's names and numbers to personalize
will have the Spanish language newsfeed version later today:
NEW MESSAGE TO HURRICANE VICTIMS: TAKE CARE OF YOUR hl
C-Band Satellite, Audio 6.216.8
1 - 1 : 15pm EST on Intelsat A-6, Transponder 13, D/L Frequency: 3960 Vertic
4 - 4: 15pm EST on Intelsat A-6, Transponder 16. DL Frequency: 4020 Horiz
Contact for feed: Tom Rottcher at 877-544-8400 (toll-free)
w.
. And the Displacement Stats:
. .-
-- - - . . -
Nearly all States reporting receiving evacuees but here is what wekar e- - -.. - .- '- ,
baseaon crisis counseiing'applications.
ST Total urnb be; of ~vacuees Estimated by STATE
:s. Please take th?
: advisories. I
I
l
ime
'h'
EN
:a1
I
ont
-1
-
-
--
I
Page 5 of 5
Petree, Kirsten (HHSIASPA)
From:
Sent:
To:
Subject:
Baker, David (HHSIOS)
Monday, December 05,2005 252 PM
Petree, Kirsten (HHSIOS); Springer, Kay (HHSIOS)
Re: Archived webcast for the Hurricane Mental Health Ad Campaign
I'm offsite, Kriszen. I'm sending this on Vo Kay Springer or: 3- r :la:..
Kay, please confirm that you-received this..
.
Thanks,
..........................
Sent from my BlackBerry Wireless Handheld ,
- - .
...
.... --
----- - &iginal'~essage----- ...
From: Petree, Kirsten (HHSIOS) <Kirsten.Petree@hhs.gov> .-
To: Baker, David (HHSIOS) +'aadi-CI. Bakerehhs. g o ~ >
CC: Goforth, Prudence (HHS/OS) <Prudence.Goforth@hhs.gov>
Sent: Mon Dec 05 13:27:51-2005
Subject: Archived webcast for the Hurricane Mental Health
Below is the URL for the webcast that will be available around 6pm fror
Conference on the Hurricane Mental Health Campaign Rollout. Do you need
me to have this available on our site at that time?
.'I , ?.
Also, we'll be getting a link for the Ads themselves from the Ad Counci
that later today. I'd like to have that accessible from our site too. h
to do?
.I..--- - ..I
And I have all the documents that should be on our site for the roll-OL
Fact Sheet. Who do I give those to top prepare for the slte. They wlll
at 2pm on Wednesday, December 7,(when the Press Conference IS happening
Thanks--
-
Kirsten
*
.. . - - --
- - _ . _ _ _ . . _ -
- - .
- -
.- .. - - . -. .-.
----- Original Message-----
From: Young, Leah (SAMHSA/OA) [mailto:Leah.Young@samhs~.hhs.gov]
Sent: Monday, December 05, 2005 1:14 PM
To: Petree, Kirsten (H!-lS/OS)
Cc: Weber, Mark (SPJIHSA/OA)
Subject: line for address of delayed webcast
A delayed webcast will be available Wednesday evening at
mms://overhill.health.org/asfl/Katrina?SP.s.wmv
I added this-to the bottom. I am goinq to send it out now to our list:
phone dial in number available now. I think I would rather get it out
need some warning to come to a press canference.
Leah R. Young
240-276-2127
?dnesday Dec. 7
--
nesday Dec. 7
-
-Wf
e 2pm Press
ything more from
I shpulc have
d that be okay
T -'
i
iv'ea
I fh
i " 1.
?oh1
It -
i
nee
I
.. . . . . .. . . C :.
press- Release, . .
a to be active
*. . <. -
. ...
I ) -
.
5 lless you have a
trade pubs often
-
I
Ur
I
as
Petree, Kirsten (HHSIASPA)
Page 1 of 1
From: Watson, Donna (HHSIOS)
Sent: Monday, December 05,2005 1.27 PM
To: Petree, Kirsten (HHSIOS)
Subject: lnvo~ce from HHS SENIORSTAFF BUFFET
Attachments: Inv-7833-from-HHS-SENIOR-ST.pdf
Dear PETREE :
Your invoice appears below. Full payment is d; e within 5 days.
z . I
-
r~ -Thank you for business.- we appreciate it very much. - - -
-4 . a . .. -
Sincerely,
.- . - . . -. --
- - : - . I , ? .
" I
. .
. .
To view your invoice
I
Open the attached PDF file. You must have Acrobate, Readere, installed to view
9' Q,
.,-.e*-* . ..,'a
,
. -
d
-
- ..
- - - . -
the attachment.
.. . - .
. ,.
. __. _
--..- .- ..
Petree, Kirsten (HHSIASPA)
From:
Sent:
To:
Subject:
Young, Leah (SAMHSNOA) [Leah.Young@samhsa.hhs.gov]
Monday, December 05,2005 1 1 : 15 AM
Petree, Kirsten (HHSIOS)
FW: FW: DRAFT Outline with One Paragraph BIO for Eartha Lee Johr
Importance: High
Attachments: SAMHSA Talk ~ot esdoc
@J - .-
SAMHSA Talk
Notes.doc (27 KB) .:- . .. --
. .
. - & - .
---
- ~ ~ e - z r e the remarks of Earths Johnson I will asic her t-0,--& the en=,-
. -- -f: I the phone numbers we .axe adve~t-i-sing can be beacon of hcpe ta o+i~+!-~-
----- Original Message-----
From: Eartha Johnson [mail~to:dreljohnson@hotmail.c~
Sent: Friday, December 02, 2005 1G:i@ PM
To: Young, Leah (SAMHSA/OA)
Cc: dreljohnson@hotmail.com
Subject: RE: FW: DRAFT Outline with One Paragraph BIO for Eartha Lee Joh~
Importance: High
Petree, Kirsten (HHSIASPA)
From: Holly Babin [babin@gsinet.net]
Sent: Sunday, December 04,2005 1.1:35 PM
To: Abdoo, David (HHSIOS); Williams, Katherine (HHSIOS); Quinonez. Ashlea (
McGowan, Michelle (HHSIOS); Koentop, Jennifer (HHSIOS); Holladay, Jenn
Malena, John (HHSIOS); Harris. Thomas (HHSIOS); Hughey, Adele (HHSIC
(HHSIOS); Phillips, Jennifer (HHSIOS); Petree, Kirsten (HHSIOS)
Subject: Mental Health Ads for ~at r i nal ~i t - a~i ct i ms
Attachments: 05 Katrina SAMHSA Mental Health Relief - HF advisory.doc; ADV120705.do
Mental Health Awareness Fact Sheet.doc; Release-SAMHSA-ADCOUNCIL1
- -.
* -
. - Hello,- all. . - . - - - --
- -.a. - . - -
- -
- --
-- -. -
_.-.- . -
I'm at the conference today until tate-afternoon.
. .
Attached is a media advisory, press release (embargoed until Wednesday, December 7), and
regarding Public Service Ads.
The ads will be rolled out on Wednesday. Kirsten Petree will provide you with a URL and othe
start pitching the ads. They will be shown all over the country, because evacuees are situated
attached a map from FEMA's website that illustrates this.)
d
Thank you. <a,
- Holly
.,,. IC.*,, .. . l ' i
Page 1 of 1
iSI0S):
HHSIOS):
: Gilliard. Deric
Hurricane
)705A[l ].doc
'act sheet
~ f o today. Please
every state. (I've
Petree, Kirsten (HHSIASPA)
Page 1 of 1
From: Dzu Bui [DBui@AdCouncil.org]
Sent: Saturday, December 03, 2005 2:05 PM 1
To: Petree, Kirsten (HHSIOS) 1
Cc:
Weber, Mark (SAMHSA); Heidi Arthur; Deborah Leiter; Anthony S~gnorell~
Subject: Hurr~cane Mental Health Awareness Satellite Coord~nates 1
Attachments: HFsrnall.JPG
I
Kirsten, \. 1
Be&w are the coordinates you requested. It is probably too late for you to do anythink n ith them non.
-a -Lbut+anted you to have the fiht thing when you get in on Monday; ftome Front wi l t ds t s o- kpot t ~ - up a
-'I -
feed for Spanish at 2:30pm. but they won't have those coordinates until Monday.
---
Enjoy the weekend.
Dzu
SATELLITE COORDINATES 1
NEW MESSAGE TO HURRICANE VICTIMS: TAKE CARE OF YOUR MENTAL
HEALTH
DATE & TIMES: ' Wednesday, December 7,2005
1 - 1:15pm EST on lntelsat A-6, Transponder 13, DIL
C-Band Audio 6.216.8 --.-
- - * .--_
I
CONTACT:
Tom Rottcher at 877-544-8400 (toll-free)
Vertical., .-,K A -. .. - -
4 - 4:15pm EST on lntelsat A$, Transponder 16, DIL Friquency: GO
Horizontal
- .-
Petree, Kirsten (HHSIASPA)
From: Dzu Bui [DBui@AdCouncil.org]
Sent: Saturday, December 03, 2005 2:05 PM
To: Petree, Kirsten (HHSIOS)
Cc: Weber. Mark (SAMHSA). He~di Arthur; Deborah Le~ter; Anthony S~gnorell~ 1
Subject: Hurricane Mental-Health Awareness Satellite Coordinates
.. . -
Attachments: HFsmall..lPG
Kirsten,
Dzu
. .
Below are thecoordinates you requested. It is pi ~ba bl i too late for you to do anythinl with them non. . .
-%=anted you to have the fiyst thing when you get in on Monday.- H e m Front--wiltdim beputtin? up a
feed for Spanish at 2:30prn; but tli~y won't have those coordinates until M~ n d i j T . . ~ ~ --'-'-
- -
. . ..
. .
. .
, .
Enjoy the weekend.
Vertical .'.i.r .*.a. .- -. -. -. - . . . . . . . .
4 -d:lSprn EST on ntelsat 14-6, Tra.sponber 16, D L ireluency: 4020
Horizontal 1
- - -
. . .
SATELLITE COORDINATES
1 WHAT:
.+' . '
NEW MESSAGE TO HURRICANE VICTIMS: TAKE CARE
HEALTH \$-=
DATE & TIMES: " Wednesday, December 7,2005
. .
- . C-Band Audio 6.216.8 . --- -1- a ---
CONTACT: Tom Rottcher at 877-544-8400 (toll-free)
OF YOUR MENTAL
1 - 1 :15pm EST on lntelsat A-6, Transponder 13, DIL Frequency: 3960
Petree, Kirsten (HHSIASPA)
From: Pet ree, Kirsten (HHSIOS)
Sent: Friday, December 02, 2005 4:35 PM
To: Pet ree, Kirsten (HHSIOS); 'Dzu Buil; Weber. Mark (SAMHSA): Young. Leah (SAMHSA):
Babin. Holly (HHSIOS); Conrad, Patricia (HHSIOS); Field, Ellen (HHSIOS); Pearson. Christina
(HHSIOS); 'Kate Emanuel' -
Cc: 'Heidi Arthur'; 'Anthony Signorelli' ;' Deborah Leiter'
I
Subject: RE: Mental Health Rollout Rel eases, Advisories, Final
I
Attachments: ADV120705.doc I
m 4 0 r g c ; all-
--- - -
Here is the r ev~s ed me d ~ a advi;ory. bks e disregard t he other one. This should read with Held1 ~ r t h u r ' s name
instead of Peggy' s name.
Thanks much-
-----Original Message-----
From: Petree, Kirsten (HHS/OS)
Sent: Friday, December 02,2005 4:25 PM
To: 'Dm Bui'; Weber, Mark (SAMHSA); Young, Leah (SAMHSA); Babin, Holly
(HHSIOS); Conrad,Satricia (HHSIOS); Field, Ellen (HHSIOS); Pearson,
-
- -- ----
Christina (HHSIOS); 'Kate Emanuel'
. -
CC: Heidi Arthur; Anthony Signorelli; Deborah ~ e i t e r
Subject: Mental Health Rollout Releases, Advisories, Final
The documents below are cleared.
I'm really hoping we'll have the UFU by Monday morning.
The only one that's missing is your 'MAT' release, which 1 haven't seen.
I will also need the Ads in some form to be posted on our Website, maybe by a link set up through Ad Council. Let me know
-
i
10/5/2006
.- - - - -- I
. * ' - I
I would like to see the UFU for the Press Conference webcast on the Press Release before it goer.out on Tuesday (we will be
sending it out then).
The Media' ~dvisory will be sent out Monday from here, also with the URL.
1 discussed the feed advisory with Bill Hall and we're good to go on that one. Just waiting for the coordinates
we can give them to Holly for her Regional Communications Directors.
on this end so
Page 7 of 7
when you will have a URL for the ads.
I believe we're in good shape.
Best--
Kirsten
HHS Uews
-
December 5,2005
MEDIA ADVISORY
For Wednesday, December 7,2005 -
s, - --
I -
HHS SE~RETARY MIKE CKAVITT TO UNVEIL NATIONAL PSA CAMPAIGN -
TO PROVIDE MENTAL .. -. HEALTH SERVICES TO HUIU~CANESUR$JV~RS *
- -- -
I
HHS Secretary Mike Leavi ~wi l l unveil new public service advertisements (PSAs). December 7.
designed to encourage adults, parents and caregivers, and first responders to consider seLking mental
health services if they are still showing signs that they have been psychologically impacted by recent
hurricanes. The PSAs are the result of a partnership between HHS. Substance Abuse d d Mental Health
Services Administration (SAMHSA) and the Ad Council. They will be distributed to 12.000 media
outlets nationwide.
1
' '
I
Viewers and listeners are encouraged to take time to check in on how they and their f yi l i es are doing.
and call a confidential toll-free number (1 -800-789-2647 for adultstparents and 1 -800-273-TALK for
-
I
first responders) to speak to a trained professional who can assist with information and referrals to local
- - -. -
services, or visit ww:Sa'h"h<a.~&r.
WHO: HHS Secretary Mike Leavitt
SAMHSA Administrator Charles Curie
I
Heidi Arthur, Senior Vice President, Group Campaign Director, Ad Council
-,
. -
- --.-- Eartha Johnson, a survivor ofHurricane Katrina LT 11 -- -r --
Colonkl ~ e n j ' Sneed, New Orleans Homeland Security, Office of the M
WHEN: Wednesday, December 7,2005
2 p.m.
WHEW: ..-- - Hubert H. Humphrey Building Auditorium
200 Independence Avenue, S W
Washington, D.C.
CONTACT:- HHS Press Office
(202) 690-6343
SAMHSA Press Office
(240) 276-2 1 30
Petree, Kirsten (HHSIASPA)
I
From:
Sent:
To:
Subject:
Babin, Holly (HHSIOS)
Wednesday, December 07,2005 12:11 PM
Petree, Kirsten (HHSIOS)
RE: Hearst Broadcasting
Kirsten, What region?
I
.- .
----- Original Message----- . . .
From: ,Petreel Kirsten (HP,S/OS)
Sent: Wednesday, December 07, 2OC5 11:12 FLY
To: 'Eiiyn Fisher'; Lean.Young@sarnhsa.nhs.gv; aabi,?, Holly (E:iS/3C.)
Cc: Heidi Arthur; Paula Veale; Deborah Leiker; 3zu Bui; 8ech Costiglic;
(SAMHSA) . . ~~ -.
. -
&bbje&.:~~: ~ea'fs-f Sroadcasting :----
. . . .
. -
- - - . . . .
. .
.
..--- T . -.
. . . . . . . . * . -
- -.
.
. -
-- : . . . : . :
. .
. - .
Holly--
D O you know of anyone on the ground in that region that could speak I 2
Univision tomorrow?
Thanks--
Kirsten
----- Original s.
From: Ell yn Fisher [ r n a i l t ' ~~EFi s h e r @Ad Co u n c i l . org]
Sent: Wednesday, December 07, 2005 11:06 AM
To: Pe~ree, Kirsten (HHS/GS); Leah.Young@samhsa.hhs.gov
Cc: .Heidi Arthur; Paula Veale; Deborah Leiter; Dzu Bui; Beth Costiglio;
.,.-.+..A,. .-. .,,*
W e b e ~ , Mark (SAMHSA) .....,. .,. . . . ..;. .
Subject: FW: Hearst Broadcasting
. .-
- -
Klrsten and Leah,
- -I2 - -
- .
. . . -. . - .
. . . .
,
--. - .
. -
- ---Also; we received 5 requesi for an interview- from '~nivision. . They. +re:
.-
Do you know what tlme ME. Johnson wlll be available for tne Hearst
interview?
putting a story cogether tomorrow from New orleans and they wanted to
know if HHS has anyone i.n the area who speaks Spanish and can speak to
the issue -- ,an expert or a victim. Is there anyone who would be
-. -- I
available tomorrow? If not, they may be able to in~erview Dr. Beato
satellite on Saturday.
Please-' let me know, thanks,
. -. .
. .
Ellyn
-..-.a .
. .
----- Original- Message-----
From: Petree, Kirsten (HHS/GSi <Kirsten.Petree@hhs.gov>
Tc: Heidi Arthur <harthur@AdCouncil.org>; Young, Leah (SPflHSA)
<LYOUNG@SAMHSA.GGV>; Weber, Mark (S?LC.iHS?.) <MWEBER@SAMHS>..GCV;
Sent: Wed Dec 07 10:30:34 2005
Subject: RE: Hearst Broadcasting
Yes. We can either do it in the greenroom (I assume it's off the
shoulder
interview) or right behind-the auditorium. Leah should have Dr.
- Mar i na
Mar i na Ca r t e r
Home Fr onr Communi cat i ons
1620 I S t r e e t NW S u i t e 520
Was hi ngt on DC 20006
Phone: 202-544-8400
Fax: 202-544-6448
Petree, Kirsten (HHSIASPA)
From:
Sent:
To:
Cc:
Subject:
Ellyn Fisher [ ~~i sher @~d~ounc i l . o&] .
Wednesday, December 07,2005 1 1 :06 AM
Petree, Kirsten (HHSIOS); Leah.Young@samhsa.hhs.gov
Heidi Arthur; Paula Veale; Deborah Leiter; Dzu Bui; Beth Costiglio; We
FW: Hearst Broadcasting
Kirsten and Leah,
.-
Do you know what time Mr. Johnson will b e available for the Hearst ir.ter-L
Aiso, we received a request for an interview from Univision. They a r s a:
together tomorrow from New Orleans and theywantea to know if HHS has any
who speaks Spanish and can speak to the issue -- an expert or a vicriK.
who would be--avail-able tomorrow? _If pot, they may be able to intervie>: L
.-
ik s-llite on Saturday. - ...
. . . . . . . . . - - . -.
. ~ --
- -. -.
- - .-
--- - -
. -
Please let m e know, thhnks;
Ellyn
----- Original Message-----
From: Petree, Kirsten (HHS/OS) <Kirsten.Petree@hhs.gov>
To: Heidi Arthur <harthur@AdCouncil.org>; Young, Leah (SAMHSA) <LYOUNG@SP
Mark (SAMHSA) <MWEBER@SAl$HSA.GOV>
Sent: Wed Dec 07 10: 30:3'h%T005
Subject: RE: Hearst Eroadcasting
Yes. We can either do it in the greenroom (I assume it's off the shoclcie~
interview) or right b,&~~~d...tbs auditorium. Leah should have Dr.
Johnson's schedule.
----- Original Message----.- . .p
From: Helai Arthur [mailto:harthur@kdCouncil.org]
Sent: Wednesday, December 07, 2005 10:15 AM
To: Petree, Kirsten (HHS/OS)
Subject: Fw: Hea~+st Broadcasting
Kirsten,
See below. Is this possible?
. , .
--------------------------
Sent from my BlackBerry Wireless -Handheld
.>'.- -
. -
.......
-----
. .
Original Message----- . .
From: Ellyn Fisher <EFisher@AdCouncil.orq>
To: Heidi Arthur <harthur@AdCouncil.org>;~~Deborah Leiter <dleiter@adcounc
Veale <PVeale@adcouncil.org>; Dzu Bui <DBui@AdCouncil.orq>
CC: Beth Costiglio <BCostiglio@AdCounci1.org>
Sent: Wed Dec 07 10:11:03 2005
Subject: FW: Hearst Broadcas~ing
Heidi and Deb -- Can you please find out if this wili be possible? I've
voicemail message for Dzu.
Thanks !
Ellyn
r , Mark (SAMHSA!
dSA. GOV>; Weber,
1. org>; Paula
lso left a
From: Marina Cartez [mailtc:carter@homefront.tvj
Sent: Wednesday, December 07, 2005 iO:OE AN
To: Zllyn Fisher
Subject: Hearst Broadcasting
Hi Ellyn,
Just go' a call from Hearst Broadcasting. They also have a 3:30 bea;:inl, i>5 -;-I5 l l : <~
. . .
to know if they coulci potentially qet an jnterview with the hcrricane s(.--.-1---- - - . u - - - - - - , ; = - ..- il. - - -
be at the press conference prior to the conference.
- ..
. -
. . - . . - .
iP, - - - - -
- -
- - . . - -
. - - -
u - - -3- - .-? - -
---..- se: ---: They also wanted to know-.if there was a physical location wh-ey-e tk+e-hoz~~~','e -5s Gs ' - - J
- . r -
up that they-could perhaps get some broll of as well.
- -
Let me know!
Thanks !
- Marina
Marina Carter
Home Front Communicarions
.-
1620 I Srreet NW Suite 520
' . Washington DC- 2060.6
. ,
- . < - .
Phone: 202-544-8400
Fax: 202-54416448
. .
Petree, Kirsten (HHSIASPA)
Il
F rorn:
Sent:
To:
Subject:
Hanna, Lisa [Lisa.Hanna@mail.house.gov]
Wednesday, December 07,2005 11:04 AM
Petree, Kirsten (HHSIOS)
RE: Mental Health Rollout Release
. . -
Thanks Kirsten. This really helps with the .Congr~sswoman's objec::ve: -
passing it along. We will keep it to ourselves.
Thanks a miliion,
Lisa
..
Lisa Hanna
Communicatio-ns .Director
- Oa&e&f U-. S. Rep. Eddie Bernice ~%nson .(TX-30) . .
..- :-,.---. ~.
1511 Longworth House Office~Euilding _-- . - . . .
Washinqton, D-; C. 20515' ' -' '. .- ---
phone: 1202) 225-8885
fax: (202) 226-1477
lisa.hanna@mail.house.gov
----- Original Message-----
From: Petree, Kirsten (HHS/OS) [mailto:Kirsten.Petree@hhs.gov]
Sent: Wednesday, December 07, 2005 10:56 AM
To: Hanna, Lisa ,.:*' . .
Cc: Faha, Joe (SAMHSA) <':
Subject: FW: Mental Health Rollout Release
.')..L..+*h .. ?- ..:.I
Here's our release and fact sheet about our Ad Cam~aign
Il
Joe Faha from SAMHSA may be able. to glve you more lnformatlon on the- de;;=qflmr- of people
and how they are helping the folks in the States:
240-276-2009. I've let hlm know that yon will be ca:llng.
--
Best-- ..
. --
.
- - .
- . --'-Xi-rsfen pe:tree ~ -
. . . -
-.- ...
. -
.I1
. - . . -
-
Director of Communications . . .
Office of Public Affairs'
US Department of Health and Human Services 200 Independence Avenue SW Suide
Washington, DC 2020i
202-401-6113
. .
kirsten.petree@hhs.gov
- .. .
: : .i
-
647 D
From:
Sent:
To:
Cc:
Subject:
Anthony Signorelli [asignorelli@AdCouncil.org]
Wednesday, December 07,2005 11:03 AM
Petree, Kirsten (HHSIOS)
Jenny Osterhout
Childhood Obesity Media Outreach Email
Attachments: ObesityN11.14.htmt .
Thanks,
Anthony
ObesityTVll.14.ht
mi (11 KB)
. . . . . . --Kitst-en,-
' ~ k e asachedemail- will be s ent tc-=- Psi- Cirectors today, notif yi:? :hen:
. . . . .
av7labYlity of our new Childhood Obesity PSAs. This is -simply a way ;d;l--rarr;tr:- :?a -\ez=
> <<ObesityTV11.14.htm:>>
>
Anthony Signorellii Campaign Director I The Advertising Council
261 Madison Ave. I New yqi?k, New York 10016
P: (212) 984-19891 E: asighorelli@aacouncil.org
. - . . . . . -
to support the cainpai'gn and ieC-.them know to look for the kits.
-
Let us know if you have any questions.
. . . - ..
- ..
...
. .
. ..
- .
Commentary
New Childhood Obesity PSAs Available
To order PSAs, v~sr t PSA Central or cal l 1 - 8 0 0 - 9 3 3 - ~ ~ ~ ~ Ne w PSAs In both Engl ~sh an6 S
You recently recelvec
varrous l engths In oa
left. V ~ e w PSAs belo
-
r Birds ( New! )
-. s &IIs Ey e (New!)-
- --- -
.- --=- -.-
F Grandpa ( Newt )
Dear FIRST NAME
." '
The obesity epidemic &$utting America's children at risk. Today we are witnes
gains In diseases and illnesses among overweight and obese children. I n additl
troubles, obesity carries wi th it emotional stress t hat has longstanding effects
. .
Created by the ~yF.-' a' e-~a&ent of Health & Human Services and the Ad Coun
campaign let's kids know t hat "eating healthy can help them do the things thet
do, and do t hem better," Targe.ted to children ages 6 to 9 years old and4heir f
PSAs encourage audiences to look at food differently by asking, "Can Your Foo
The television spots you recently received in the above package direct kids an(
to a fun, interactive-Web site t hat encourages t hem to see the lighter side of h
and gives t hem new reasons t o be healthy. . -
-- - _ - _ . . . . . - . . .- -
. - .- .
- .
. - .
Please help prevent chiidhood obesity by airing t he enclosed PSAs. . hank .ybu
contact me if I can be of assistance to your public service efforts.
Sincerely,
Sean Qu~gl ey
' mnager of Med~a Operations
--a.
Ad Council
261 Madison Ave., 11t h FI.
New York, NY 10016
FORWARD
UNSUBSCRI BE
file://C:\Docurnents and Settings\kirsten.petree\Local Settings\Temporary Internet Fi
nese PSAs In
agl ng as seen a:
ng record
i to physical
I children.
-- - . .
--.
, this
really love to
nil.ie+the
Do That?"
:heir parents
jlthy eating -,
..-.
Commentary
I f you have any questions concerning PSA Central email p.sascentral@ad~ounc~j..org
..........
3
. . . . . . . . .
.......
-
3
. . .
. . .
Page 2 of 2
Petree, Kirsten (HHSIASPA)
From: Anthony Signorelli [asignorelli@AdCouncil.org]
Sent: Tuesday, June 28,2005 1 : 18 PM
To: Petree, Kirsten (HHSIOS); Morales, Dan (HHSIOS)
Cc: Jenny Osterhout; Carla Horrilleno -
I
Subject: Ad Council Obesity Campaign Update
I
Attachments: HHS Cost Proposal -final 12.22.04.doc; HHS Budget Proposal - Final 2-14-05.~1~; HHS
Technical Proposal - final 12.22.04.doc; Youth Obesity PR Plan - Rev 5.27.06.doc;
Localization Costs 6-28-05.doc
C
Kirsten & Daniel, . - . . - .
. .
-- -
-
T h a a k s again for gett/ng on the phone withus this.morning. I am looking forward to worki nggg~t her ... this$
probably one of the most . . . successful and exciting campaigns at the Ad Counci l f ght ' r i ~. . It sh'o-uldffe a-lofof
.. - . -.
. .- ' , : , -
. . ..
--
fun ; )
.''I - ..
- --
.. . -
..
In the event that you cannot rkach me for any reason, you can contact Carla or Jenny. I've listed their contact info
I' below:
Jenny Osterhout
Campaign Management Assistant
212.984.1911
Carla Horr~lleno
- Assistant Campaign Manager
212.984.1920
chorr~llen~@adcounc~l.org.~- - -,-
Also, as promised I've attached a fewpocuments for your review. They are as follows; . .-
1) 5-Year Contract (Cost Proposal, Budget, and Technical Proposal)
2) Public Relations Plan - i or approval
3) Localization Costs - for approval
- -. _ -. . . .. . .. .. .
.
- - -
- I
-. .
Carla will be sending the "Whif6 papei 1 and web banner e o " 6 t s along shortly.:
--z ----.-:--.- -..-- .- .
I'
Best Regards,
Anthony
.4nthony Signorellil Campaign Director 1 The Adverr~si ng Counc~l
261 Madison Ave. I New York. New York 1001 6 .. -..A . . .
P: (2 12) 984-1 9891 E: as~gnore!jCa'adc~flcil.org
Petree, Kirsten (HHSIASPA)
From: Anthony Signorelli [asignorelli@AdCouncil.org]
Wednesday. December 07,2005 9:48 AM Sent:
To: Petree, Kirsten (HHSIOS)
Subject:
RE: Press Coverage - Hurricane Mental Health Awareness - USA Tc
It's always the llttle guy who gets cct.. .gooo 1ue.u. zoaay! Z-zerl-z::~.;
great.
Best,
Antnony
\
----- Orlglnai Message-----
- m m : ~ e t r e e , ~lr-s-ten (HHS/OS) [ma-YLto : ~lrst-en. ?etree@hhs . gov]
-cw Sent: Wednesday, December c?., 2005 9:46 A14 - - -
- - - - - --
To: Anthony Slgnorelll --- - -
Subject: RE: Press Coverage - Burrlcane Mental Health Awareness - 63;. T
I knew there was mention of obesity, but I haven't seen the segment yet
That's too bad. But, I'm sure if we mention it to the produckr, they'll
the future. Probably the piece was too long, and they had to cut sometk
----- Orlginal Message-----
From: Anthony Signorelli [mailto:asignorelli@AdCouncil.org]
Sent: Wednesday, ~ece&e~~-.07, 2005 9: 44 AM
To,: Petree, Kirsten (HHS'/Q>)
Subject: RE: Press Coverage - Hurricane Mental Health Awareness - VSP. 7
.'.-. *..*.. -.
Also, .unfortunately NBC,,.,N~.~~~J~ News did not include the Obesity PSAs i
night. The segment was under two minutes and the portion where Wally 5
campaign was cut out. 0-ur PR Team will follow up with the producer to
include it in a future seqment.,.sorry for the false excitement J -1-
. .
-.
- . - - --;-A-
.*
- -
Ori-ginal Message----.: . .
- - < -
Fromi Petree, Kirsten (HHSLOS) [mailto:~KirsteR.2etree@hhs.gov]
- - - -
. . ..
Sent: Wednesday, December 07, 2005 9.41 AI4
To: Anthony Signorelli; Weber, Mark (SAMHSA)
Cc: Dzu Bui; Deborah Leiter; Heldi Arthur
Subject: RE: Press Coverage - Hurricane Mental Healch Awareness - USA 1
Yea ! . ..-..' - . -
.
----- Original Message----- . . .
From: Ant,hony Signorelli [mailto:asignor.elli@AdCou~.ci~.orgl
Sent: Wednesday, December 07, 2005 5 : 3 7 A!!
To: Weber, Mark (SAMHSA); Petree, Kirsren (HRS/OS)
Cc: Dzu Bui; -Deborah Leiter; Heidi Arthur
Subject: Press Coverage - Hurricane Mental Health Ab~areness - USA Toda!
Good luck today to all!
See below for some initial coverage of ocr launch:
> USA Today .. .
1
3y & Post-Gazette
. --. -- - - - -
-
---..- - - - -
-
. .
.alk aboct I: 15
19 -
I
I
I
I
I
their-s!ory lasr -"
raer discussed our - -
!e if they will
.
. I
i Post-Gazette
' 1: - -
-7
i-
' 0 C
l l r
*
'T n I
in\
S-
roc
i c
I -
-
I
> A Betcer Life
>
> Mental health aid for hurricane surclvors
>
. .
> An estimated 50G,000 storm survivcrs and emergency wcrkers co::-c nesz
> mental health services, tne Department of Eealth zr.? Sum? Ser-.-ices
> says. Today, the agency launcnes a public service czrf.p~is? rs
> encourage people suffering psychologically frcrb the nurri~a?e r c setk
> help. Confidential help lines (860-789-2647 for hurricane s~r-:i:;=rs
> and-800-273-8255 for first responders) will help calLers gez
> information and referrals to local services. For online assisrznzc,
.- ..
> visit www.samhsz.gov. . .
>
>
Post-Gazette
ht t p: / / www. pos t - gazet t e. com/ pg/ 0534i / 6180~6. s t r c
. .
. . - ..
. . . -
~. .
. - .. - -
- .
~ - -
- - .-
-.
iP,
m t r r . Science & Environment" ~ . . . - .
. -
. , -
.
. .
- .- -
- .
I .-
i . c - Campaign launched to help ~atrina victims, first responders Wednescay, 3o=err.~er ; 7- ; - : , ' ?' - --:
. . . .
Hurricane Katrina and otherdisasters continue to- take a psychologicl dell 3:. , - : : r . , -2.-:r . - - .
direct victims and on first responders who helped with the relief effcrzl.
Those who need help because of post-traumatic stress disorder c; such Fdcbisms as
depression, grief and anger, are the focus of a new "Hurricane Reiief Lampaiq?." being
launched today by the U.S. Department of Health and Human Services and tl'he Substance .*use
and Mental Health Services Administration, in partnership with the Ad cduncil.
SAMHSA estimates half a million of these people may need mental health dervices. They are
encouraged to call confidential, toll-free phone lines, 1-800-789-2647 5or hurricane
victims and 1-800-273-88 6 for first responders, which are manned by mental health
professionals 24 hours a%:;iy.
Petree, Kirsten (HHSIASPA)
From:
Sent:
To:
Subject:
Anthony Signorelli [asignorelli@AdCouncil.org]
Wednesday, December 07,2005 9:44 AM
Petree, Kirsten (HHSIOS)
RE: Press Coverage - Hurricane Mental Health Awareness - USA T
Also, unfortunately NBC Nightly News-did not inciude the 9Besiry F 5 . k .
night. The segment was under two minutes and the portion where k - - - ; : I =- - - .
. .
campaigr! was cut out. Our PR.tearn wiil follow 111; w~tr: che prodccer z c
inciude it in a future segment . . . sorry for the false excitemenr ; ;
-Anthony
'.
- ..
.. .. ----- Original-.Mess_ag-e.----- - -
rDb
- F-;'-L26tfee, Kirsten (HHS/OS-) [mi>ito:~irsten.?etree@hhs_. cr_o~Lj
- --
. .-
Sent: Wednesday, December.. 07,. 2005 9: 41 AM --- -. - .
.--.
To: Anthony S-ignorelll; Weber, ' Mark (SAMHSA)
Cc: Dzu Bui; Deborah Leiter; Heidi Arthur
Subject: RE: Press Coverage - Hurricane Mental Health Awareness - USA :
Yea !
----- Original Message-----
From: Anthony Signorelli [mailto:asignorelli@AdCoupcil.org]
Sent: Wednesday, Decemhey,O7, 2005 9:37 AM
To: Weber, Mark ( ~ A M ~ ~ ~ ) k p e t r e e , Kirsten (HHS/OS)
Cc: Dzu Bui; Deborah Leite'r.; Heidi Arthur
Subject: Press Coverage - Hurricane'Mental Health Awareness - USP. Toda;
.,.-,-..a,- -.
* ..*. - -. .. -
Good luck today to all!
See below for some initi-a1 coverage of oLr launch: . .- . -
.
USA Today
A. Better Life
.-
. .
- .
. -
- - . .
.
~ental health aid for hurricane survivoxs
An estimated 500,000 storm survivors and emergency workers could nee1
mental health services, the Department of Health and Human Services
says. Today, the agency launches a public service campaign to
> enzourage people suffering psychologicaiiy from che hurricane to see
> he,+,p-.. -Conf identi-a1 help lines (800-785-2647 for hurricane survlvor
> and :800-273-8255 for first responders) will heip caiiers get
> information and referrals to iocal ser-~ices. For online assist-a-rice,
> visit www.samhsa.gov.
>
>
post-~azette -
http://www.post-gazette.com/pg/O5341/618076.stm
Health, Science & Environment
Campaign launched to help Katrina victims, first responders Wednesday,
Hurricane Katrina and other disasters continue to take a psychological
direct victims and on first responders who helped with the relief.effo
Those who need help because - . of post-traumatic stress disorder or such
1
3y & Post-Gazette
2cember 07, 2005
311 on both their
d e p r e s s i o n , g r i e f and a nge r , a r e t h e f ocus of a nex '"?--' ..-----c..- - - - = ;=' ..--- -=; ..-
l aunched t oday by t h e U.S. Depar t ment of Heal t h and fi;3in32 S e r v i z e s 3:;
. . . - .
and Ment al Heal t h S e r v i c e s A&~. i n i s t r a t i o r i , i n p a r z n e r s n i p xl rr, zne p.2
S.9MIiSA e s t i ma t e s h a l f a mi l l i o n 05 These p e o p l e ma y need menr al i l eal :
- .
encour aged t o c a l l c o n z l a e n c i a l , t o l l - f r e e phone l i n e s , 1-90C-729-.26<
v i c t i ms and 1-800-273-8255 f o r f i r s c r e s ponde r s , whi ch a r e rnanne5 b y :
p r o f e s s i o n a l s 24 hour s a day.
I
Petree, Kirsten (HHSIASPA)
I
From:
Sent:
To:
Subject:
Weber, Mark (SAMHSAIOA) [Mark.Weber@samhsa.hhs.gov]
Wednesday, December 07,2005 9:42 AM
Petree, Kirsten (HHSIOS)
.
----- Or i g i n a l Message-----
.
. . From: Petree, . :- Ki r s t e n (HHS/CS) . --
'a: -:&ber.; ~ a r k - ( $AMHSA/OA! <M -.-: - - - .
- Sent: wed Dec 07 08:59:34-2005. - .- --
.- -..-. . . -.-I --- :.= .-- - - - -
Su b j e c t : so- how many ment al he-
~ . . .-
-. .
--L. - .-
-.
I - : - -
, .
We d o n ' t have a number but do have answer and i: will be b z s e e c:. S:, z:s
i n fema g r a n t a p p l i c a t i o n s . . . More i n wr i t i n g on ITS way.
..........................
.. .
Se nt from my Bl ackBer r y Wi r el e- - "--"L-'"
Re: so how many mental health pr?fessionals are there to help peop(k?
F : S ? ~ Z E S S S Z S ~ . ~ : . : :
.
Petree, Kirsten (HHSIASPA)
From: Anthony Signorelli [asignorelli@AdCouncil.org]
Sent: Wednesday. December 07,2005 9:37 AM
To: Weber, Mark (SAMHSA); Petree, Kirsten (HHSIOS)
Cc: Dzu Bui; Deborah Leiter; Heidi Arthur
Subject: Press Coverage - Hurricane Mental Health Awareness - USA Toda]
Good l u c k t oda y t o a l l !
See bel ow f o r some i n i t i a l cover age of o u r l a unc h:
> USA Today
> - - -
> F: .Bc?t.tel ~ i f . e - - - ~
. -. . --
iP, - . . .
iDI- >-- - -
- -.
> Ment al h e a l t h a i d f o r h u r r i c a n e s u r v i v o r s
. ..
--- - . . -..
>
> An e s t i ma t e d 500, 000 s t or m s u r v i v o r s and emergency wor ker s c oul d nee1
> ment al h e a l t h s e r v i c e s , . . t he Depart ment of Heal t h and Human S e r v i c e s
> s a y s . Today, t n e agency l a unc he s a p u b l i c s e' r vi ce campai gn t o
> encour age pe opl e s u f f e r i n g p s y c h o l o g i c a l l y from t h e h u r r i c a n e t o s e e
> h e l p . Co n f i d e n t i a l h e l p l i n e s (800-789-2647 f o r h u r r i c a n e s u r v i v o r
> and 800-273-8255 f o r f i r s t r e s p o n d e r s ) w i l l h e l p c a l l e r s g e t
> i n f o r ma t i o n and r e f e r r a l s t o l o c a l s e r v i c e s . For o n l i n e a s s i s t a n c e ,
> v i s i t www.samhsa.gov.
Pos t - Gazet t e
h t t p : / / www. pos t - gazet t e. ~ o m/ ~ ~ / 0 5 3 4 i / 6 1 8 0 7 6 . s t m
-I.-. -...,.. . - ...,
,..A,. -. .. ,
He a l t h, Sc i e nc e & Envi r onment
Campaign l aunched t o h e l p ~ a t ; i n a v i c t i ms , f i r s t r e s ponde r s Wednesday,
Hur r i c a ne Ka t r i na and o t h e r d i s a s t e r s c o n t i n u e t o t a k e a p s y c n o l o g i c a l
d i r e c t v i c t i ms and o n . - f i r s t r e s ponde r s who he l pe d wi t h t h e r e l i e f e f f o
Those who need h e l p be c a us e of p o s t - t r a u ma t i c st ress d i s o r d e r o r s uch
d e p r e s s i o n , gri' ef and a n g e r , a r e t h e f oc us of a new " Hur r i cane Re l i e f
-. <- - -- . l aunched t oda y by- t h e U . S. Depar t menLof He a l t h. qnd Human S e r v i c e s and
- ' - - and Ment al Heal t h ~ e r v i c &, ~ d mi n i s t r a t i b n , i n p a r t n e r s h i p wit,h t he - Ad
SAMHSA e s t i ma t e s h a l f a mi l l i o n of t h e s e pe opl e may need ment al h e a l t h
encour aged t o c a l l c o n f i d e n t i a l , t o l l - f r e e phone l i n e s , 1-800-789-2647
v i c t i ms and 1-800-273-8255 f o r f i r s t r e s ponde r s , whi ch a r e manned by m
p r c f e s s i o n a l s 2'4 hour s a day.
Post-Gazette
z c mb e r 07, 2005
3 1 1 on bot h t h e i r
npai gn" be i ng .-. . .
ne Subs t ance Abuse
. - .
*---&..-
~ r v i c e s . They a r e -
3r h u r r i c a n e . -
t a l h e a l t h
Re: Dec 7 - Sec Leavia
Petree, Kirsten (HHSIASPA)
From: Dzu Bui [DBui@AdCouncil.org]
Sent: Tuesday, December 06,2005 8.1 1 P
To: Petree, Kirsten (HHSIOS)
Subject: RE: Briefing Papers for Hurricane Me
Just,wanted to make sure you had my mobile nu1
Dzu
-
- - A - -
- - - -----Original Message----- - . -
r P I - -
From: Petree, Kirsten (HHS/OS) [mailto:K
Sent: Tuesday, December 06; 2005 5:33
To: DeFrancis, Suzy (HHS/OS); Dzu Bui; L
Cc: Weber, Mark (SAMH5A); Field, Ellen (
Babin, Holly (HHSIOS); Pearson, Christina
Subject: Briefing Papers for Hurricane ME
Here is the latest for everyone. -We wil
If you would like t69dd anything, I wi
\ ..
Thank you--
-
.,*
Kirsten
11-~eal th Campaign
ez, Martha -(HHS/OS); Keith, Sarah (HHS
510s); Deborah Leiter; Anthony Signorel
HS/OS); Conrad, Patricia (HHSIOS)
31 Health Campaign
:e you tomorrow, Heidi!
)e available after 7:30pm, or in the m
Page I of 1
.. -.-
. - _ - - - -
. . ....
. .
---
. . . . ...
5)
Heidi Arthur;
. .
Petree, Kirsten (HHSIASPA)
From: Aaron Lohr [alohr@shs.net]
Sent: Tuesday, December 06,2005 1.28 PM
I
To: Petree, Kirsten (HHSIOS)
Subject: HHS Press Event Tomorrow
- -
I
- .
Hello Kirsten,
I left you a voice mail about this as well. I am working with Leah young on the press event atlthe HHS auditorurn
tomorrow at 2pm regarding the unveiling of the newq,SAs. She has requesting that
outside the auditorium to distribute press kits and other materials. I was directed to give this
- -
-Please let.& know- if 1 should re-dire~t.~Xk~ank you. - I -
iP, - - - - -
- ..
. ..
- -- . . .
. . . . - . . .
- - . --
Aaron Lohr . . . .. . . . - -
- - . . ...
240-747-47 1-4 - .- .
Petree, Kirsten (HHSIASPA)
From:
Sent:
To:
Subject:
Heidi Arthur (harthur@AdCouncil.org]
Tuesday, December 06.2005 12:40 PM
Petree, Kirsten (HHSIOS)
RE: Grey at Launch
Sorry it's Rob Biaocco (typo be1ow);pops
----- Original Message----- - .
From: Petree, Kirsten (HHS/OS) [mailto:Kirsten.Petree@hhs.govj
Sent: Tuesday, December 06, 2005 12:39 PM
To: Heldi P-rthur
Subject: RE: Grey at Launch .
- .
. . . Thank
- . ' - . - - -.
- - - - . ~. -
. --
- -
- . . .
- - - . . . ~. -
- . .
----- Original Message---:-.
..
- --
A- . - -
- .
From: Heidi Arthur [mailto:hart?iur@AdCouncil.org]
Sent: Tuesday, December -06, 2005 12:36 PM
To: Petree, Kirsten (HHS./OS)
Cc: Rousseaux, Charles (HHS/OS)
Subject: RE: Grey at Launch
Rick Cusato is Executive Vice President/Account Director and Rob Baioc
President/Executive Creative Director
The agency is "Grey Wo:&deW . .
----- Original Me~sa'4e:f:;=::.'<.~.
From: Petree, Kirsten (HHS/OS) [mailto:Kirsten:Pe.tree@hhs.gov]
Sent: Tuesday, December 06, 2005 12:15 PM
. ..
To: Heidi Arthur . -- . --
Cc: Rousseaux, Charles (HHS/OS)
Subject: FK: Grey at Launch .
Do they have .titles? Please respond to both of us. thanks.
... .
- . <- . . . . . . ~ . - -
.- - .
.-
. .-
-. - - -----
.~ .
. .
, Original Messag-e---'-r . . ~- .
From: Rousseaux, Charles (HHS/OS)
Sent: Tuesday, December 06, 2005 -12:09 PM
To: Petree, Kirsten (HHS/OS)
Subject: RE: Grey at Launch
Definsgely. I'll add them to the acknowledgements. Just to be sure: MC
Baiocco-and Rick Cusato from Gray Adverrising for their work in puttir
together? Do Mr's Baiocco and Custano have titles?
-. . - - 1 . .
...
Charles ' ,
----- Original Message----.-
From: Petree, Kirsten (HHS/OS)
Sent: Tuesday, December 06, 2005 12:05 PM
To: Rousseaux, Charles (HHS/OS)
Subjecc: FW: Grey at Launch
Will you put the Advertising Agency who did the ads for us in his spef
Their names are below. Also, make sure the AD Council is in there, sir
be here as a speaker. Thanks.
1
is Executive Vice
should thank Rob
the spots
.- -
?
Heidi Arthur will
----- Original Message-----
From: Heidi Arthur [rnailto:har~nar@AdCouncil.org~
Sent: Tuesday, December 06, 2CC5 11:46 AN
To: Petree, Kirsten (RHS/OSl ; Weber, Msrk (SPS.IHSA/OL:
Cc: Weber, Mark (SAMHSA); Debcrah Seiter
Subjecc: RE:Grey ar Launch
Rob Baiocco and Rick Cusato are both-attending from Grey. Xi11 r 5 e Se: !
acknowledge the agency? I plan too as well.
----- Original Message----- - -
From: Petree, Kirsten (HHS/OS) [rnailto: ~ ~ & t e n . ~etreeehhs. gov]
Sent: Tuesday, December 06, 2005 10:42 AM
To: Dzu Bui
Cc: Weber, Mark (SAMHSA); Heidi Arthur; DebDrah Leiter; Antnony Siqriors:
Subject: RE: HHS Pitched Media
. -
- .
. .
. ... . .
- -
- -
--Tlhhe;j<. . - - -.
. ~
- . . - .- - .
..: - - . - - -
--- - .-
----- Origins-1 ~essage-'----
From: Dzu Bui [mailto:DBui@AdCouncil.org]
Sent: Tuesday, December 06, 2005 10:20 AM
TO: Petree, Kirsten (HHS/OS)
Cc: Weber, Mark (SAMHSA); Heidi Arthur; Deborah Leiter; Anthony Signore:
Subject: HHS Pitched Media
Kirsten,
Could we get a list of $plks that HHS has pitched print or broadcast?
Thanks. kc:
Dzu
. .
.' .' .-...A*. - -.-. .:. j,.
Assistant Campaign Manager I The Advertising Council
261 Madison Avenue 11th Floor I New York, NY 10016
P: 212.984.19351 F: 212.92'2.167.'6 1 E: dbui@adcouncil.org http://wwci,adc
Petree. Kirsten IHHSIASPA)
From:
Sent:
To:
Subject:
Dzu Bui (DBui@AdCouncil.org]
Tuesday. December 06,2005 12137 PM
Petree, Kirsten (HHSIOS)
RE: A couple PR questions
Thank you.
----- Orlglnal Message----- - .
From: Petree, Klrsten (HHS/OS) lmailtc:Kirsren.Perree@hns.gov;
Sent: Tuesday, December 06, 2005 12: 37 PK
To: Dzu Bul; Weber, Mark (SAMHSA/OA)
Cc: Held1 Arthur; Deborah Lelter; Anthony,Slgnorelll; Ellyn F~sner; S=z
(SAMHSA/OA) ; Babln, Holly (HHS/OS)
Sub] ect : RE :- A c~qple PR questions--
---
- - - ---_
.-- - .
Not yet. Still working ori it.'%;iid Dr. Beato's tlme as well.
----- Origlnal Message-----
From: Dzu Bui [mailto:DBui@AdCouncil.org]
Sent: Tuesday, December 06, 2005 12:33 PM
To: Petree, Kirsten (HHS/OS); Weber, Mark (SAMHSA/OA)
Cc: Heidi Arthur; Deborah Leiter; Anthony Signorelli; Ellyn Fisher; Ste
(SAMHSA/OA); Babin, Holly (HHS/OS)
Subject: RE: A couple PR questions
, . ? ;' : :
\< --
Kirsten, . .
Thank you.
. .
.,.-.,.-*.*.*-. A . ..'+ -.
I am messengering over the cape for CNN now. Any word on the Secretary
the NaC Newschannel opportunity?
- . .. . . .--
Dzu
----- Original Message-----
From: Petree, Kirsten (HHS/OS) [mailto:Kirsten.Petree@hhs.gov~]
Sent: Tuesday, December 06, 2005 12:31 PM
- -.-.- - -
. - - .
To:. Dzu -Bui; Weber,-- Mark . GSAMHSA/OA) -. -
- - .
. .
Cc: Heidi. Arthur; Deborah Leiter; Anthony Signorelli; Ellyn Fisher; Ste
(SAMHSA/OA) ; Babin, Holly (HHS/OS)
Subject: RE: A couple PR questions
Below,:ake the email- addresses for the Regional Intergovernmental Affair
formerly public affairs specialists) and their
areas: ..-A .
~avid.A.bdoo@hhs.~ov Region I - CT, ME, MA, NB, RI, VT
- .
Katherine.Williams@hhs.gov, Region I1 - MJ, NY, PR, V1
Thomas.Harris@hhs.gov - Region I11 - DE, DC, MD, PA, VA, WV
Derlc.Gilliard@hhs.gov Region IV - AL, FL, GA, KY, MS, NC, SC, TI4
Jennifer. Phillips@hhs.gov Region V - IL, IN, MI, MN, OH, WI
Ashlea.Quinonez@hhs.gov Region VI - AK, LA, NM, OK, TX
- -
1
, Alvera
Specialists
Adele.Hughey@hhs.gov Region VII - IC, DS, MO, NS
Mlchelie.Mcgowan@hhs.gov Reglor VIII - CC, MT, K 3 , SC, :'TI WY
I
Jennifer. Koentop@hhs. gov Regior. IX - F.1, CR, FZ, . E~zT, Pe:izi: Ezr.:a
Jenny.Holladay@hhs.gov Region X - Alasks, ID, Oh, 9 : ; .
I
i u ; John.Malena@hhs.gov Intergovernmental Affairs (head of "":
----- Original Message-----
From: Dzu Bui [mailto:DBui@AdCouncil.orgj~ -
Sent: Tuesday, December 06, 2005 11:22 AM.
To: Pet'ree, Kirsten (HHS/OS) ; Weber, Mark (SAMYSA/Oh)
- . .
Cc: Heidi Arthur; Deborah Leiter; Anthony Signorelli; Zllyn rlsner; S r e
(SAMHSA/OA) ; Babin, Holly (HHS/OS) x.
Subject:. RE: -A..couple PR questions
....
. - . . -
.. -
. . . - .
-
-qt, = - - . --
Kirsten, . . . . . .
I
Where are the regional comrn directors located?
Dzu
I
----- Original Message-----
From: Petree, Kirsten (HHS/OS) [mailto:Kirsten.Petree@hhs.gov]
Sent: Tuesday, December 06, 2005 10:41 AM
To: 'Weber, Mark (SAMHSA/OA) ' ; Dzu Bul
Cc: Heidi Arthur; Deb~rah~Leiter; Anthony Signorelli; Ellyn Fisher; Ster
(SAMHSA/OA) ; Babin, H O ~ ~ ~ ~ H H S / O S )
Subject: RE: A couple PR questions
n, Alvera
yes, and no, but the"-~ona4,comm directors could be used, and they are up to-speed. . .
I I
--
----- Original Message-----
From: Weber, Mark (SAMHSA./OA) irnai1to:~ark. ~eber@samhsa. hhs. gov] --
Sent: Tuesday, December 06, 2005 10:23 AE.
To: DBui@AdCouncil.org; Petree, Kirsten (HHS/OS)
Cc: harthur@~d~ouncil;-brg; DLeiter@AdCouncil.org; asignorelli@AdCouncil
EFisher@AdCouncil.org; Stern, Alvera
-. . . ,._ .. (SAMHSA/>OA) .- .
. . . .
- . - - . .
-. - -
. .
Subject: Re: A couple PR 'westions . - - - -
Yes (given schedules) and no.
..........................
Sent from my BiackBerry Wireless Handheld
From: Dzu Bui <DBui@AdCouncil.org> - A h . - 11
To: Petree, Kirsten (HHS) <Kirsten.Petree@HHS.GOV>; Weber, Mark (SAMHSAdOA)
<Mark.Webes@samhsa.hhs.gov>
CC: Heidi Arthur <harthur@AdCouncil.org>; Deborah Leiter <DLeiter@AdCou
Signorelli <asignorelli@AdCouncil.org>; Ellyn Flsher <EFisher@AdCounci;
Alvera (SAMHSA/OA) <Alvera.Stern@samhs~.hhs.gov>
Sent: Tue Dec 06 10:03:24 2005
Subject: R couple PR questions
cil.org>; Anthony
org>; Stern,
I 1
Below are a couple PR questions. Could you please let me know if you have anyone who
might be available?
I
Thank you.
I
t
. . . - I .
I f s t a t i o n s a r e i n t e r e s t e d , would our Zeed p a r z l r l a a r t s SE ~ ~ . - s : - ~ s - e
. '
Dzu
f o r i n t e r v i e ws i n t h e c i t i e s where, t n e y l i v e ? Cur i e and 9 e a t c i? z5e 3:
e l s e i s on t h e f e e d y e t ?
t W i l l you b e a b l e t o p r o v i d e l o c a l c ont a c z s i n any cf t h e o r h e r
p r i o r i t y s t a t e s i n c a s e s t a r i o n s want t o t a l k t c a l o c a l " e xpe r r ? "
As s i s t a n t Campaign Manager I The ~ d v - e r t i s i n g Counci l
26: Madison Avenue1 1 1 t h Fl c o r I Nex York, N':' O C 1 6
- - = - - . - . ...
= --,. . . -- ---: ... . . .
Petree, Kirsten (HHSIASPA)
From: Henneghan, Martha (HHSIOS)
Sent: Tuesday, December 06,2005 12:13 PM
To: Ralbovsky, Don (NIHIOD); HHSIOS Interviews
I
Cc: Burklow, John (NIHIOD); Allen, Marin (NIHn3D); Dehoff, Jeffrey (NIHIOD); Flock. 'bonnie (NIHIOD).
Jackson, Calvin (NIHIOD) 11
I
Subject: RE: interview requests:~atrina aftermath
Refer the reporter to SAMHSA first because they have a new ad campaign and have been running hotlines. etc.
x.
------Original Message----- - . 1
. . .
. .
. .
. ~rorn: ~al b6vsk~, Don (NIHLOD)
'--
- - - .
. - . - . . .
- --
.. ---. I ' .._
. ; I
.... Sent; Tuesday, Decemtjer 06, ,2005 11:25 AM
:.= .- : -- .?I1 .r . - .
- - -. -
. . .
...
To: HHS/OS Interviews . . -
Cc: Burklow, John (IVIHIOD); Allen, Marin (NIHIOD); Dehoff, Jeffrey (NIHIOD); Flock, Bonnie (NIHIOD); .. .-
Jackson, Calvin (NI HI OD)
I
Subject: Interview requests: Katrina aftermath
Reporter: Chris Bynum
Organization: New Orleans Times Picayune
Subject: Disaster-related trauma, consumer information about depression, suicide
prevention, mentSL&ealth resources
I
Spokespeople: Dr. Farris Tuma, head of NIHINIMH extramural PTSDltra~~ma research _
Deadline: Today
I
-- --
NlMH says: "T'fiiSS6u"d~ like a good opportunity to provide helpful inforn)ation for a
public still dealing with this crisis. We have a number of grantees who can also talk about
what research hasshown-including after the Oklahoma City bombings and hDev that can
help other victims."
I
Petree. Kirsten (HHSIASPAI
From:
Sent:
To:
Subject:
Weber, Mark (SAMHSAIOA) [Mark.Weber@samhsa.hhs.gov]
Tuesday, December 06,2005 12:10 PM
Petree, Kirsten (HHSIOS)
FW: Dr. Beato at Launch
For Spanish only . . . .
----- Original Message----- . -
From: Dzu Bui [mailto:DBui@AdCouncil.orgj~--
Sent: Tuesday, December 06, 2005 11:53 P-ki
To: Petree, Kirsten (HHS); Weber, Mark (SAMHSA/OA)
Cc: Heidi Arthur; Debcrah Leiter; Anthony qignorelli
Subject: Dr. Beato at Launch
-
Home Front would like -to know 'if Dr. Beato will be available at t h € %i a c n
Dzu
Assistant Campaign Manager I The Advertising Council
261 Madison Avenue1 11th Floor I New York, NY 10016
P: 212.984.19351 F: 212.922.1676 1 E: dbui@adcouncil.org http://www.adcc cil .org/
Petree, Kirsten (HHSIASPA)
From: Rousseaux, Charles (HHSIOS)
Sent: Tuesday, December 06,2005 12:09 PM
To: Petree, K~rsten (HHSIOS)
Subject: RE: Grey at Launch
Definitely. 1'11 add them to the ack~owledgener.~s. Just to be sxzs: ?:21
Baiocco and Rick Cusato from Gray Advertising for tncir o o r k ir p~zri?.;
together? Do Mrls Baiocco and Custano have titles?
. .
Charles
----- Original Message-----
*
From: Petree, Kirsten (HHS/OS)
Sent: Tuesday;-..:Dec_er@er 0 6 , 2005 1 2 ~ 0 5 PM . . - -
a ~p~,Rouss'eaux, Charies ( HYSi-0s.). '---
Subject: FW: Grey at Launch'.
. .. . - . - . - A
Will you put the Advertising Agency who did the ads for us in his speech
below. Also, make sure the AD Council is in there, since Heidi Arthur wi
speaker. Thanks.
----- Original Message-----
From: Heidi Arthur [mailto:harthur@AdCouncil.org]
Sent: Tuesday, December 06, 2005 11:46 AM
To: Petree, Kirsten (HHS~,/OS) ; Weber, Mark (SAMHSAIOA)
Cc: Weber, Mark (SAMHSA);&borah Leiter
Sublect: RE:Grey at Launch ..
-3..uA,.. --. ..A-
Rob Baiocco and Rick Cusato are both attending from Grey. Wi1l.the Sec
or Mr. Curie acknowledge the agency? I plan too as well.
----- Origlnal Message----- . .?
From: Petree, Kirsten (HHS/OS) [mailto:Kirsten.Pe~ree@hhs.gov]
Sent: Tuesday, December 06, 2005 10:42 AM
To: Dzu Bui --
Cc: Weber,.Mark LSAMHSA); Heidi Arthur; Deborah Leiter; Anthony
Signorelli
. -
.~ ..
~ -.-.
. . .-
--:=-Sub, get. . RE: HHS Pitched Media
. -
. .-..-
I will check.
----- Original Message-----
From: Dzu Bui [mailto:DBui@AdCouncii.org]
Sent: Tuesday, December 06, 2005 ~10:20 AM
To: Petree, Kirsten (HHS/OS)
Cc: W e M , M a r k (SAMHSA); Heidi Arthur; Deborah Leiter; Anthony
Signorelli
:.. -..
.. .
Subject: HHS Pitched Media
Kirsten,
..
Could we get a list of folks that HHS has pitched print or broadcast?
Thanks.
Dzu
Assistant Campaign Manager I The Advertising Council.
261 Madison Avenue] 11th Floor I New York, NY 10016
P: 212.984.19351 F: 212.922.1676 1 E: dbui@adcouncil.org
-.
1
Cheiz names a r e - '
be hers as a
Petree, Kirsten (HHSIASPA)
From:
Sent:
To:
Cc:
Subject:
Heidi Arthur [harthur@AdCounciI.org]
Tuesday, December 06,2005 12:08 PM.
Petree, Kirsten (HHSIOS); Weber, Mark (SAMHSNOA)
Weber, Mark (SAMHSA); Deborah Leiter
RE: Grey at Launch
Thanks.
-----
. . .
Original Message-----
From: Petree, Kirsten (HHS/OS) [mailto:Kirsten.Petree@hhs.Qovj
Sent: Tuesday, December 06, 2005 12:06 PM
To: Heidi Arthur; Weber, Mark (SAMHSAIOA) .x
Cc: Weber, Mark (SAMHSA); Deborah Leiter
Subject: :.RE.: 'Grey-at --Launch -- . .-
. --.
C, - .-.. .
-.
--
. .
I asked the speechwriter .
.. .
to' --,.- have -- them acknowledged -it in hi~??eech,~. - -. . ..
----- Original Message-----
From: Heidi Arthur [mailto:harthur@AdCouncil.org]
Sent: Tuesday, December 06, 2005 11:46 AM
To: Petree, Kirsten (HHS/OS); Weber, Mark (SAMHSA/OA)
Cc: Weber, Mark (SAMHSA) ; Deborah Leiter
Subject: RE:Grey at Launch
Rob Baiocco and Rick CU:~?, are both attending from Grey. Will the Sec 02
acknowledge the agency? I plan too as well.
Original Message-----
From: Petree, Kirsten (HHS/OS) [mailto:Kirsten.Petree@hhs.gov]
Sent :..Tuesday, Decem&u.Q : . W 5 10: 42 AM
To: Dzu Bui
Cc: Weber, Mark (SAMHSA); ~ e i d i Arthur; Deborah Leiter; Anthony Signorel:
Subject: RE: HHS Pitched-Media -.. . . .? . -
I will check.
. .
.
----- Original Message-----
From: Dzu Bui [mailto:DBui@AdCouncil.org]
-. --T'S.e~t.f 'Tu ' -
.
. - . . . . . .
esday, -December 06, 2005 10:20'aM . - . . . . . .. .~ -.
To: Petree, Kirsten (HHS/OS)
Cc: Weber, Mark (SAMHSA); Heidi Arthur.; Deborah Leiter; Anthony Signorel:
Subject: HHS Pitched Media
Kirsten,
. .
Could we get a list of folks that HHS has pitched print or broadcast?
Thanks.-;<- - ..
: .> -. . . .
Dzu
Assistant Campaign Manager 1 The Advertising Council
261 Madison Avenue1 11th Floor I New York, NY 10016
P: 212.984.19351 F: 212.922.1676 E: dbui@adcouncil.org http://www.adccl
Mr. Curie
. -
cil. org/
Petree, Kirsten (HHSIASPA)
From: Baker, David (HHSIOS)
Sent: Friday, December 02, 2005 1:03 PM
To: Palmieri, Mia (HHSIOS); 'nichols@eventstrategiesinc.com'; 'dlessila@typocreat
Cc: Petree, Kirsten (HHSIOS); ~of or t h, prudence (HHSIOS)
Subject: RE: Language for the- URL pre-webcasting . .
Can you confirm the Wlndows Media Player 9 or higher is the software and version that use
the Webcast on the vendor's site?
.
Davjd-R. Baker . - . -
. .
. . ..
- -
- -
-202~60-1306 Voice - . .
- . . . - -. - .. . .
-2021690-731 8 Fax . . - . .- - -. -.-- ..
David.~aker@hhs.qov . . - . . .-
---. . ~
From: Palmieri, Mia (HHSIOS)
Sent: Friday, December 02, 2005 1259 PM
To: nichols@eventstrategiesinc.com; dlessila@typocreative.com
Cc: Petree, Kirsten (HHSIOS); Goforth, Prudence (HHSIOS); Baker, David (HHSIOS)
Subject: Language for the'
Here is the language for the url for the Flu Summit Monday:
.I... -..A. - . - ... j
The Pandemic Flu Sumiiiit'tiosted'ky Department of Health and Human Services Secretary
web cast live from this site Monday December 51h, 2005 beginning at 10:OO a.m.
i . -*
. -
Page 1 of 1
vill need to view
.. , . ~ -
:hael Leavitt will be ' '
-
Petree, Kirsten (HHSIASPA)
From:
Sent:
To:
Cc:
Subject:
Weber, Mark (SAMHSAIOA) [Mark. WeberQsamhsa. hhs.gov]
Friday, December 02,2005 12:04 PM
Dzu Bui; Petree, Kirsten (HHSIOS)
Heidi Arthur; Anthony Signorelli, Deborah Leiter
RE: Media Advisory / Peggy's Attendance
Attachments: '05 Katrina SAMHSA Mental Health Relief - HF advisory.doc
I
2
05 Katrina SAMHSA
-.
Mental Healt ...
. .I_'v.e revised release to make consistent with other rri'acerials
me as revised:.. We do not want to-mggest everyone will ha-~e a ment~l 6e
-
p;PableT.-. . ;most people will.-do just fine. Some. need excra he*. .
~ . -.
. . / . - . *.
--- -. . --. . .
Mark
----- Original ~essage----2
From: Dzu Bui [mailto:DBui@AdCouncil.org]
Sent: Friday, December 02, 2005 11:38 AM
To: Weber, Mark (SAMHSA/OA); Petree, Kirsten (HHS)
Cc: Heidi Arthur; Anthony Signorelli; Deborah Leiter
Subject: Media Advisory / Peggy's Attendance
Kirsten/Mark, E =-
\-
Peggy unfortunately will n& be able-to attend the launch. Heidi will b
her information for the Media Advisory.
Heidi'.~rthur
.,-.-4L.- -4' ...'+
SVP, Group Campaign Director, Ad Council
Also, attached for your r-eview and approval is the draft release fF6m Ho
will go out with the BBR.
-
Dzu
Assistant Campaign Manager I The Advertising Council
- - -- 261 Madison Avenue1 11th Floor I New Yoyk, NY 1001-6
P: 212.984.19351 F: 212.922.1676 1 E: dbul@adcouncll.org htcp:f/www;adcc
<<SAMHSA Mental Health Relief - DRAFT2.doc>>
there, belo!. is
. . - . . .. . - -.
-.
*FFcFnt which
EMBARGOED UNTIL WEDNESDAY, DECEMBER 7,2005 @ 2PM EST
U S DEPARTMENT OF HEALTH AND HUMAN SERVICES
Sutstanca Warn an3 Mental I-Ieam Semoss &mamma
rmvramnss gov
I
NEW MESSAGE TO HURRICANE VICTIMIS:
Hurricane Mental' Health Awareness '1
- . .
HHS Secretary Leavitt ~ i c i c i Off New Campaign to Help Children, Adults & ~ i d t Responders;
ll
Holiday Season Could be Especially Tough for Hurricane Victims as Losses Be~ome More Real
I1
Roughly 32,000 Survivors of Hurricane Katrina are Now Living in ~l ori da
I1
ll
. . The 6 . ~ . - ~ e ~ a r t me n t of Health and h a n senices (HHS) and The Ad Countil t o d a ~ are l a ~ n c h g a
- - .
new nasonal campaign with -an important message for the children;-addaand first .- r e ? &h d ~ s ,.II - t h d hare
. ..
--
been irnpa=ted by the kecent huriicines - take care of pour mental health. The' =ampagn, \vh=h includes
--:
television and ra&o spots a n d a confidential toll-free number, is being unveiled in \Ykshmgtonl DC by
., :
I
HHS Secretan bhke ~ea$tt. December could be especially tough for hurricane 1- i c hs as their losses
become more real. Roughly 32,000 survivors of Hurricane Kauina are now living id Florida.
I 1
Accordmg to research, the psychological impacts of expenenclng a natural &saster c$n be senous and
long-lastmg if left unaddressed. In those areas that have been significantly impacted b) the hurr~canes -
25% to 30 % of the pgpuJation may experience clinically significant mental health needs and an
I1
additional 10% to 20% m2y'show sub-clinical, but not trivial, needs. Up to 500.000 people may be in
need of assistance.
Symptoms of Post Traumatic Siress Disorder, depression, grief and anger. are to be - -.
some who survived the hurricanes, as well as physical health and behavior problems, iuch as substance
I1
abuse disorders among adults andconduct problems among children. Some ofcthese p,rabl-g~s may not
surface for months or years.
I
.-
ll
The new 'Humcane Mental Health Awareness' campaign encourages adults and parents to call 1-800-789-2647. first responders to call 1-800-273-
-..
...
I1
TALK (8255). or to %it a - ~ . . ~ a mh ~ a Callers will be ass-bte with infC+qatio.n and refeI-rals to l ohl ;ervices.
.:. - . - - -. :.
- . - -
. -- ..,, .- --- ~ . --.
-.
1 - - '
.- .
VISUAL ELEMENTS include:
INTERVIEWS:
. . - -
o MkeLeavitt, Secretary, V.S. Department of Health 8: Human Senrices
I
o Charles G. Curie, A h s t r a t o r , Substance Abuse and Mental Health Sen-ices A ~ s u a t i o n
NEW PSAs
I
6-ROLL: footage of hurricane ICatrina victims and emergency personnel, Secretan: h q k Leavitt meeting
-.--
with hurricane sun-ivors, Charles G. Curie at work
& * . - 1,
ALSO AVAILABLE ON CNN NEWSOURCE PATH FIRE^
I - -
SATELLITE COORDINATES
- -
WHAT:
I
NEW MESSAGE TO HURRICANE VICTIMS: TAKE CARE OF YOUR MENTAL HEALTH
FEED TIME: Wednesday, December 7,2005 from 1 - 1:15pm 8 4 - 4:15pm EST
COORDINATES: lntelsat A-X Transponder XX C-Band
XXXXXXXX Audio6.216.8 DIL Frequency:
CONTACT: Tom ~ohcher-at 877-544-8400 (toll-free)
IYzdeo pmvided Ly L7.S. Department of Health and Human Semces and he Ad Counal
ll
I1
I
Petree, Kirsten (HHSIASPA)
From: Dzu Bui [DBui@AdCouncil.org]
Sent: Friday, December 02,2005 1 1 :02 AM
To: Weber, Mark (SAMHSA); Petree, Kirsten (HHSIOS)
Cc: Deborah Leiter; Anthony Signorelli; Heidi Arthur
Subject: Spanish slates - ..
Attachments: Katrina Mental Health Slates SPANISH 12.2.05 950am.doc
Attached are fhe; Spanish slates and Dr. Beato's interview. As you will see, Home
-'--€)I: Beato's title. Will it be possib-k to.get approval of these slates by COB-todayY?
- - .-- . .
. - ..
--
- -
Thank you.
. . . . .
- ..
I
Grey is also getting the spanish scripts to me hopefully this afternoon. I will forward to you ASAP.
I
Dzu
Petree, Kirsten (HHSIASPA) 1
A
From:
Sent:
To:
Cc:
Subject:
Di u Bui [DBui@AdCouncil.org]
Thursday, December 01, 2005 2:44 PM
Weber, Mark (SAMHSNOA); Petree, Kirsten (HHSIOS)
Stern, Alvera (SAMHSNOA); Heidi Arthur; Deborah Leiter, Anthony
(SAM H SNOA)
Media Advisory
Attachments: Katrina psas Advisory 12-05.doc
- -
Katrina- psas
Advisory. 12-OS.do.:.-:. - - ~ .. .
ilp, -- - - - ark, . . . . .-
. . .- -. -. , .
. ~
..- ; -
.-
Attached is the Media Advisory. We made only one minor change. - - - - .! . . .
J,
. --
. ..
"Health and Human Services (HHS) Secretary Mike Leavitt will unveil ne ~ublic service -
advertisements(PSAs), December 7 . . . "
I' -
Please forward the final approved version.
Thank you.
I
Dzu
. :
-----
\:
Original Message---;-
-From: Weber, Mark (SAMHSA/OA) [mailto:Mark.Weber@samhsa.hhs.gov]
Sent: Wednesday, November 30, 2005 6:44 PM
To:, Dzu Bui; Petre$.L,I$lqsten (HHS)
Cc: Stern, Alvera (sAMHsA/o%) ; Heidi Arthur; Deborah Leiter; Anthony S
Leah (SAMHSA/OA)
Subject: RE: Print Spokesperspn
The following is thehasic outline for the
draft media adyisory. It has the names of
.gnorel-1-i ; Young-,
event on Wednesday. I've aLso attached the
the survivor and flrst respbnder.
. .
- .
. -
I
- - - - ---_ __
ll
Mr. Curie intro the Sec. 1 min
Sec. Leavitt'remarks and plays Ads 5 min.
Mr. Curie speaks 3 min
1st responder speaks 2 min
Victim speaks 2 min
Peggy.:Conlon speaks 3 min
----- Original Message-----
From: Dzu Bui [mailto:DBui@AdCouncil.org]
Sent: Wednesday, November 30, 2005 4:57 PM
To: Weber, Mark (SAMHSA/OA); Petree, Kirsten (HHS)
Cc: Stern, Alvera (SAMHSA/OA); Heidi Arthur; Deborah Leiter; Anthony
Leah (SAMHSA/OA)
Subject: RE: Print Spokesperson
ignorelli; Young,
Mark,
I'
Great news. Thank you.
Dzu
----- Original Message-----
From: Weber, Mark (SAMHSA/OA) [mailto:Mark.Weber@samhsa.hhs.gov]
Sent: Wednesday, November 30, 2005 4:55 PM
To: Dzu Bui; Petree, Kirsten (HHS)
Cc: Stern, Alvera (SAMHSA/OA); Heidi Arthur; Deborah Leiter; Anthony S
Leah (SAMHSA/OA)
Subject: RE: Print Spokesperson -
Mr. Curie is available mon, tues and we-ds - at your pleasure. Ail wil
coordinated through Leah Young in my office and me.
Mark .
----- 0riginal:'Megsage-----
- - ~ r o m ~ ~ z u - Bui [mailto: ~~ui@~dCouncil. org]
- - . - . - . .
, Sent: Wednesday, November ~30, 2005 2: 52 PM ' - ' --- - -
TO: Petree, - Kirsten '(HHS 7;. ~ e ~ e r , Mark (SAMHSA/OA)
Cc: Stern, Alvera (SAMHSA/OA); Heidi Arthur; Deborah Leiter; Anthony S
Subject : Print Spokesperson
Who will be available to be the spokesperson to speak with print pubs
week and next Tuesday and Wed?
DZU ,.: .
\-:.
Assistant Campaign Manager I The Advertising Council
261 Madison Avenue1 11th Floor I New York, NY 10016
P: 212.984.19351 F: 212.922.1676 1 E: dbui@adcouncil.org http://www.ac
.,r-. -..a. - - . : ,
iorelli; You?.;,
: rest of this
Page 1 of 1
Petree, Kirsten (HHSIASPA) 1
From: Anthony Signorelli [asignorelli@AdCouncil.org]
I
Sent: Wednesday, November 30,2005 4:49 PM
I
To: Petree, Kirsten (HHSIOS)
I
Subject: RE: Smallstep Kids
I
I1
Yes, they actually should have been posted by now. -1'11 find out when the text versions will go lp
for the delay.
I
-
- -
----Original Message---;-
-
- - --
-
Y r o z : ~&ree, Kirsten (HHSIOS) [mailto:~irsten.~etree@hhs.~ov]
-
I
Sent: Wednesday, November 30, 2005 4:46 PM
To: Anthony Signorelli
Subject: MI: Smallstep Kids -
could you let me know?
-----Original Message-----
From: Baker, David (HHSIOS)
Sent: Wednesday, November 30, 2005 4:23 PM
To: Petree, Kirsten (HHSIOS)
Cc: Koyani, Sanjay (HHS/OS)\'
Subject: Smallstep Kids
Kirsten, I noticed that the new Kids site has launched on ht t ~: l / www. ~maI l ~t ep~~o~, but without
vekions of the two gann?s-%titt in%e works?
David R. Baker
Senior We5 Content ~ccount ~ a n a ~ e r
Office of the Assistant Secretary.for Public Affairs
U. S. Department of Health and ~uman- Services
200 Independence Avenue SW, Room 625E
Washington, DE 20201
z-. .-
. .- .-
- -- ..
- . . .
"202-260-1306-Voice
. . .-
....
202-690-7318 Fax
David.Baker@hhs.gov ... .
de. My apologies
the 508-compliant
.
- .
. . . . - .
- :
Petree, Kirsten /HHS/ASPA)
From:
Sent:
To:
Subject:
Anthony Signorelli [asignorelli@AdCouncil.org]
Wednesday, November 30,2005 3:40 PM
Petree, Kirsten (HHSIOS)
RE: Small Step for next year
We ' l l d e f i n i t e l y s t a r + t h e p r o c e s s wi t h a docurnest and have a <ex : +zs
t a r g e t s we mighc i n c l u d e . But a n y t h i n g you may l i k e zc add w c ~ L c ca-::~.
- -
w i l l of c our s e c ont i nue t o pr omot e and s c p p g r t cne adul c and ycczh. srro.
.. .
i n n o v a t i v e t a c t i c s .
----- Ori gi nal -Meszage-----
. -
- .
- F&: &t r e e , Ki r s t e n (HHS/QS)- [mailto:Kirsten.Petree@hhs,gov]--. ,
.
Se n t : Wednesday, November . 30, , 2. ??5 3: 13 PM --- . . .
To: Ant hony S i g n o r e l l i
S u b j e c t : RE: Smal l St e p f o r ne xt y e a r
I wi s h we coul d t a k e more t i me t o c o n c e n t r a t e on i t , b u t I r e a l l y d o n ' t
a b l e t o u n t i l two weeks from t o d a y . I ' m hopef ul t h a t y o u ' l l p u t t oge t ne :
w i l l s t a r t t h e p r o c e s s , and i f we need t o a d j u s t , we ' l l do t h a c . The me:
have a s much d r i v e f o r Le a v i t t , a s i t d i d under Thompson. But I dc f e e l
f i n d s omet hi ng t h a t r e s o n a t e s wi t h him, we ' l l be i n g r e a t s ha pe . I w i l l
t h e r e i s a nyt hi ng s h e f e, $l s woul d be p a r t of what he want s t o accompi i si
s ur r oundi ng t h i s campaign<:..
----- .- Or i g i n a l Message-----
From: Anthony S i g n o r e l l i [mailto:asignorelli@AdCouncil.org]
Se nt : -.Wednesday, Nove&s4 30.,..+2005 3: 01 PM
To: Pe t r e e , Ki r s t e n (HHS/OS)
Su b j e c t : RE: Smal l S t e p f o r n e x t ye a r
: :r
Thanks f o r t h e wel l - wi s hes . My g i r l f r i e n d i s 0 . k . and our Thanks gi vi ng
.-
I ' v e been r e a d i n g i n on t h e s i d e l i n e s f o r Ment al He a l t h and i t l ooks a s
movi ng al ong we l l ... f a s t . . . b u t we l l . I ' l l be o n t h e c a l l wi t h Mark t on-
.-- ---ere-ative and c a n ' t wait t o, . get everyone' s feedback;' - Dzu ha s been doi n@
d r i v i n g t h i s baby, s o you can c o n t i n u e t o wo r k - d i r e c t i y t hr ough hi m. B
n e c e s s a r y , a s I ' l l c o n t i n u e t o pl ay. . a p a r t .
Wi t h r e ga r d t o t n e p l a n f o r Ob e s i t y ne xt y e a r , I ' l l p u t t o g e t h e r a modi
you b e f o r e t h e end of ne xt week. Are t h e r e p r i o r i t i e s r h a t t h e S e c r e t a
y o u r s e l f have f o r ne xt y e a r t h a t - - we s noul d be mi ndf ui o f ?
Thanks,..,-. -
Ant hony .-.
----- o r i g i n a l Message-----
From: Pe t r e e f - - Ki r s t e n (HHS/OS) [maiItc:Kirscen.PetreeCdhhs.gov]
S e n t : Wednesday, November 30, 2005 2 : 4 3 PM
To: Anthony S i g n o r e l l i
S u b j e c t : Smal l S t e p f o r n e x t y e a r
CDC and N I H ( our bel oved f u n d e r s ) a r e a s k i n g what we ' r e goi ng t o need n
o u r p l a n s a r e f o r t h e money. I need t o g e t t hem s omet hi ng by end of nex
document at i on o u t l i n i n g o u r s t r a t e g y f o r ne xt year ?
nk we ' l l be
lmething t h a t
e j u s r d o e s n ' t
i t i v e i f we can
Suzy t o s e e i f
x t ye a r
; g r e a t . You?
)ugh t h i n g s a r e ,-..
. t o r e v i e w t h e -.
a*ast_ic j ob .-
:an r e a c h me i f
1 document f o r
Suzy o r
ye a r , and what
. ek. Do you have
Thanks--
Ki r s t e n
(Hope your g i r l f r i e n d i s okay f r om t he acci aenrr s h e had, 2r.e t h a r ~ 3 . ; ?.;
Tha nks gi vi ng) .
Petree, Kirsten (HHSIASPA)
I1
From:
Sent:
To:
Subject:
Anthony Signorelli [asignorelli@AdCouncil.org]
Wednesday, November 30, 2005 3:01 PM
Petree, Kirsten (HHSIOS)
RE: Small Step for next year
. . -
Thanks f o r t h e wel l - wi s hes . My g i r l f r i e n d is 0 . k . and c u r TF,zn:ks;~-.-i:.: . .
Wi t h r e g i r d . . t 6 t h e p l a n f o r O b e s i t y ~ e a t I ' 11 p u t t o g e t h e r 2 n3di Ei a: . 5-1
- Y ~ ~ i b e k J r e - t he end of ne xt week. ~ ? e =he r e p r i o r i t i e s t h a j t h e . . ~ e c r e . t a r . d ..S-.s. gr,
y o u r s e l f have f o r ne xt ye a r _t h? t - we s houl d be mi ndf ul o f ? . - 1 =-. -.
. , I
. . .
I ' v e been r e a di ng i n on t h e s i d e l i n e s f o r Me n ~ a l Ee a l r h a n5 i z I caks a s : I > : - : ; : . r?::.?s s r e
moving a l ong we l l . . . f a s r . . . b u t we l l . 1'11 ' be on t h e c a l i wi t h Ma r k ---' L..2..--..- 71- - -.. r r e -,- l i.; L .-. f
Thanks,
Ant hony
c r e a t i v e and c a n ' r wa i t t o g e t e v e r y o n e ' s f eedback. "z- hzs bee; ;cla~
..,.-
d r i v i n g t h i s baby, s o you can c o n t i n u e t o work d i r e c t l y t hr oz- 25 hi z. . -
n e c e s s a r y , a s I ' l l c o n t i n u e t o p i a y a part..,.
----- Or i g i n a l Message-----
From: Pe t r e e , Ki r s t e n (HHS/OS) [mailto:Kirsten.Petree@hhs.aovj
Se n t : Wednesday, November 30, 2005 2: 43 PM
To: Ant hony S i g n o r e l l i
Su b j e c t : Smal l St e p f o r p e 5 t y e a r
%?.
fiz:rsz;; 1-2
- - -
. -
-a.A z?Ez.-.
CDG and N I H ( o u r bel oved f u n d e r s ) a r e - a s k i n g what we ' r e goi ng t o need
o u r p l a n s a r e f o r t h e money. I need t o g e t them s omet hi ng by end of
document at i on o u t l i n i n g &~ l r g. f; rat egy f o r next ye a r ? -. . .. . . . - . .. .
Thanks--
+ ."-
I
Ki r s t e n
1 ==
(Hope your g i r l f r i e n d i s - - o k a y f r om t h e a c c i d e n t s h e had, and t h a t you had
Thanks gi vi ng) . a
a good
From:
Sent:
To:
Subject:
Jenny Osterhout [JOsterhout@AdCouncil.org]
Wednesday, August 17,2005 11 :42 AM
1
Petree, Kirsten (HHSIOS); Morales, Dan (HHSIOS); Anthony Signorelli
RE: PR Plan
Works well. Should I czll you in your office?
. .
----- Original Message----- .- .
From: Petree, Kirsten (HHS/OS) [mailto:~~rsten.PetreeCanns.gov]
Sent: Wednesday, August 17, 2005 11:33 AM
To: Jenny Osterhout; Moraies, Dan (HHS/OS); Anthony Signorelli
Subject: Re: PR Plan .
Daniel and .I--n d o it at liam tomarrow. okay?
. .~..
1) - .-------- -- --------------
- -
. . .
-
. - . -. . - . . . . . - . . -
. .
Sent from my BlackBerry Wireless Handheid
. . -.
-5 :.:.- -
----- Original Message-----
From: Jenny Osterhout <JOsrerhout@AdCouncil.org>
To: Petree, Kirsten (HHS/OS) <Kirsten.Petree@hhs.gov>; Morales, Dan
(HHS/OS) <Dan.Morales@hhs.gov>; Anthony Signorelli <asignorelli@AdCounci
Sent: Wed Aug 17 09:05:23 2005
Subject: RE: PR Plan
Not a problem. Any tim9 after llam works well
\?.
----- Original Message----- -
From: Petree, Kirsten (HHS/OS) [mailto:Kirsten.Petree@hhs.gov]
Sent: Wednesday, August 17, 2005 8:08 AM
To: Jenny Osterhout;..~LesJiDan (HHS/OS); Anthony Signorelli
Subject: Re: PR Plan
I1
...
.. .-a
Jenny-
* =.=
ll .
Sorry to change plans this late, but I gor cailed tc work a commission meezlng last
minute.if at ali possible, can we do this call romorrow?
. .........................
I
Sent from my BlaskBerry Wireless Handheld
I
- -
- -
A _. . _. . . . .
-~ -
- -
. . . . . . .
- a.
----- Original Message-----
From: Jenny Osterhout <JOsterhout@AdCouncii.org>
To: Petree, Kirsten (HHS/OS) <Kirsten.Petree@hns.gov>
Sent: Tue Aug ,Y6 13:57:58 2005
Subject: RE: PR Plan
212-922-1676 will work. Thanks!
....... :.: . .. -
From: Petrge, Kirsten (HHS/OS) [mailto:Kirsten.Petree@hhs.govj
Sent: Tuesday, August 16, 2005 1:55 PM
Tc: Jenny Os?ernout
Subject: RE: PR Plan
what fax # do you want me to send it to?
I
----- Original Message-----
From: Jenny Osterhout [mailto:JOsterhout@AdCouncil.org]
Sent: Tuesday, August 16, 2005 1:51 PM
To: Petree, Kirsren (HHS/OS)
Cc: Morales, Dan (HHS/OS); Anthony ~igncrelli
Subject: RE: PR Plan
Works well, why don't you call us in Anthony's cffice. Co:~l5 yo: a l s c
Carton Donofrio proposal? You've already ap~roved ir ,:is ar. er . ai l nzze
get a signed document to Carton asap.
Thanks,
Jenny
- .
From: Petree, Kirsten (HES/OS) [mailto:~irsten.Perree?nhs.govl
Sent: Tuesday, August 16, 2005 1:46 PM
To: Jenny Osterhout
Cc: Morales, Dan (HHS/OS); Anthony Signorelli
Subject :_ RE: PR Plan .
.. .
. . . -
, . . .
. - . - -
. - . .
. .. . --
- --.; - - . .
. -
~~. . - -- . . . .
- -.
How about 10.: 30? . + . - ,- . . -. -- __._ - - _ -
----- Original Message-----
From: Jenny Osterhout [ma~lto:JOsterhout@AdCounci1.org]
Sent: Tuesday, August 16, 2005 1:37 PM
To: Petree, Kirsten (HHS/OS)
Cc: Morales, Dan (HHS/OS); Anthony Signorelli
Subject: RE: PR Plan
Tomorrow morning looks gp??, when works besc for you?
\-
-.*,*r*.- .- <.'&
From: Petree, Kirsten (HHS/OS) [mailto:Kirsten.Petree@hhs.gov]
Sent: Tuesday, August 16, 2005 1:21 PM
To: Jenny Osterhout .,. .. .-x
Cc: Morales, Dan (HHS/OS); Anthony Signorelli
Subject: RE: PR Plan
. .-
-,
Jenny--
-. - . .
. . . ~
>. - -.-- = . . - . . . . . . .-
- - . . ~.
. .-
.- .. .. . ..- - -
. .
I haven't heard from Daniel, so we may have td- put this off until
tomorrow.
How does the morning look for you?
----- Original Message-----
. .
From: Jenny Osterhout [mailto:JOsternout@AdCo~:nc~~.orgj
Sent: Tuesday, August 16, 2005 li:55 AM
To: Pewee, Kirsten (HtiS/OS)
Cc: Morales, Dan (HHS/OS); Anthony Signorelli
Subject: RE: PR Plan
I am free this afternoon (from 2:00 onj, we could also set up sometime
tomorrow, let me know when is best for you.
Jenny
From: Petree, Kirsten (HHS/OS) [mailto:Kirsten.Petree@hhs.gov]
Sent: Tuesday, August 16, 2005 il:50 AM
To: Jenny Osterhout
-
2
Cc: Morales, Dan (HHS/OS); Anthony Signorelli
Subject: RE: PR Plan
I sent an email to Anthony yesterday, and had a f e ~ queszicns a b ~ c r :Fie
PR
plan. Is there a time that we can talk?
----- Original Message-----
From: Jenny Osterhout [mailto:JOsterhouc@AdCounci1.org]
Sent: Tuesday, August 16, 2005 11:45. AM
To: Petree, Kirscen (HHS/OS)
Cc: Morales, Dan (HHS/OS); Anthony Signorelli
Subject: PR Plan
Kirsten,
-
. ..
~ - -
- .
. . - .
. .
I
-' ~ ~ d y i + . u p the-campaign to make sure thac we are-on track wit&,, all c.he
different aspects and I 've :no$i-qed that HHS has yet to approve the,E2.,-
portion of the campaign, which is about to kick into gear as we near the
..-
fall. Could you look over the following PR plan designed by GYKR,
though
the program might need a little conditioning it gives a good general
idea of
the directions that we hope to develop for the campaign. We are very
comfortable with these ideas and hope that the PR will enable us to
really
highlight the campaign. Additionally we are speaking with GYMR
current1 y
about the possibility oiy': small event to highlight our NAB partnership
that
we've secured. More on that will come. Please send me feedback on the
- plan
when ,you have a chan~e,. , ...,
My Best, 1 1
--
<<REVISED Ad Council Child Obesity Memo -- 5.26.05.doc>>
Petree. Kirsten (HHSIASPA) I
From:
Sent:
To:
Cc:
Subject:
Carla Horrilleno [CHorrilleno@AdCouncil.org]
Tuesday, August 16,2005 1:07 PM
Anthony Signorelli; Patty Goldman
I
Petree, Kirsten (HHSIOS); Koyani, Sanjay (HHSIOS); Baker. David (HHSIOS)
RE: Obesity White Paper
Thank you.
- -
. . .
----- Original Message-----
From: Petree, Kirsten (HHS/OS) [mailto:Kirsren.Petr.ee@hhs.qovj
Sent: Tuesday, August 16, 2005 12:33 PM
To: Carla Horrilleno; Koyani, Sanjay (HHS/QSI ; Baker, David (iiES/OS;
Cc: Anthony Signorelli; Patty Goldman . .
Subj . ect.:-,RE. . --Obesat y -White Paper , , * .
.-
- - . - . . .
. . . . . .
. . - -.
- .- - .
---. - . . 7 1 t = . :-. , . .
YOU have our permissidn td bpioib the White Paper to the Ad Council sire, znd I w: i _ ~ s a s a
this along to our web folks to see if it can live on the hhs.gov S i ~ e whei~e you nave
stipulated.
kdp .
ll
----- Original Message-----
From: Carla Horrilleno [mailto:CHorrilleno@AdCouncil.org]
Sent: Tuesday, August 16, 2005 11:58 AM
To: Petree, Kirsten (HHSLOS)
Cc: Anthony Signorelli; b&ty Goldman
Subject: Obesity White Paper
. . . . . . . . .
Hi Kirsten, .,.-.A - - -.+
-.
I - -
We have just posted the Obesity White Paper on the small Step website!
....
.-e
. .
available to the general publicihere: ..
http://www.smallsrep.gov/step_4/step4 - resources.htm1
We would also like to see if the pdf could be posted on HHS's larger
taking a look at _hhs.gov, the Publications & Reports section seems to be !in appropriate-
home for this type' of information. However, i.f you - -. think there is a more,(appropriate
" ---secti-on, we wouf d be more than happy toehave it pb5ted 'there. Aiso-,,, do &--Awe -~.rmi.ssi~n
to upload-it to the Ad Council website in our Research section? Please let us know how to
proceed, and if you have any questi.ons.piease do not hesitate to contact me. Thank you!
ll
Carla Horrilleno
The Advertislnq Council
> 261 Madison Avenue, 11th Floor
New York, NY 10016
p 212-984-1920
f 212-922-1676
Petree, Kirsten (HHSIASPA)
From:
Sent:
To:
Cc:
Subject:
Carla Horrilleno [CHorrilleno@AdCouncil.org]
Tuesday, August 16, 2005 11:58 AM
Petree, Kirsten (HHSIOS)
Anthony Signorelli; Patty Goldman
Obesity White Paper
Hi Kirsten,
We have just posted the Obesity White paper on the Small Step websice:
available to the general public here: http://www.smallstep.gov/ste~z4~~t
We would also like to see if the pdf couldde posted on HHS's larger we5
taking a look at hhs.gov, the Publications & Reports section seems to be
home for-.th.is-fypg of information,,However,.--if you think there is 2 mor
. .
- ~ctioa,- we wou-ld be more than-happy to have itpostea tnere. .- Also, ~ . 63:
to upload it to the Ad Council - .. website .- in our~~e-search secti-cE-? ~l . ~&?
proceed, and-if you have any questions please do not hesitare to conticc
Carla Horrilleno
The Advertising Council
> 261 Madison Avenue, 11th Floor
New York, NY 10016
p 212-984-1920
f 212-922-1676
PR Plan
Petree, Kirsten (HHSIASPA)
From: Jenny Osterhout [JOsterhout@AdCounciI.org]
Sent: Tuesday, August 16,2005 11:55 AM
To: Petree, Kirsten (HHSIOS)
Cc: Morales, Dan (HHSIOS); Anthony Signorelli
Subject: RE: PR Plan - ..
. - .
1 am'free this afrernoon (from 2:00 on). we could also set up sometime tomorro\v. ler me h o \ v \vlien I
. .
Jenny
-
-
-
- - -
-
1 A - -
- ---
From: Petree, Kirsten (k!HS/OS) [mailto:Kirsten.Petree@hhs.gov] ---- - .
Sent: Tuesday, August 16, 2005 l l : 50 AM
To: Jenny Osterhout
Cc: Morales, Dan (HHSIOS); Anthony Signorelli
Subject: RE: PR Plan
I sent an email to Anthony yesterday, and had a few questions about the PR plan. Is there a
talk?
-----Original MessagZ-<-
From: Jenny Osterhout [mailto:JOsterhout@AdCouncil.org]
Sent: Tuesday, August 16, 2005 11:45 AM
To: Petree, Kirsten (HHSIOS)
Cc: Morales, Dan-(#SJOS.);-Anthony Signorelli
Subject: PR Plan
Kirsten,
Tidying up the campaign to make sure that we are on track with all the different aspects and 1' 7
yet to approve the PR portion of the campaign. which is about to kick into gear as we near t he
- . . .. over the following PR plan designed by GYMR, though t hepagram might need a little condit
general idea of the directions that we hope to develop for the campaign. We are very comfort:
and hope that the PR will enable us to really highlight the campaign. Additionally we are spez
currently about the possibility of a small event to highlight our NAB partnership that we've sec
will come, Please send me feedback on the plan when you have a chance.
My Best,
Jenny
. , , .:.,<;-: .- . -
I i*-..
<<REVISED Ad Council Child Obesity Memo -- 5.26.05.doc>>
Page 1 of 1
,sr for >,ou.
2 that we can
oticed that HHS has
, Could you look
ng it gives a good
. .
vittl rheseldeas .:-
g with GYMR
d. More on that
PR Plan
Petree, Kirsten (HHSIASPA) 1
From: Jenny Osterhout [JOsterhout@AdCouncil.org]
Sent: Tuesday, August 1 6 , 2 0 0 5 11 145 AM
To: Petree, Kirsten (HHSIOS)
Cc: Morales, Dan (HHSIOS); Anthony Signorelli
Subject: PR Plan - ..
Attachments: REVISED Ad Council Child Obesity Memo - 5.26.05.doc
My Best.
Jenny
Kirsten, .
. .
. ~ - ~.
-
Tidyinoup the campai*g t'o make sure that we a k o n track wih-all the different aspects and I've noticedthat
- - L.?
'- <<REVISED Ad Council Child Obesity ~ e r n o - - 5.26.05.doc>>
HHS has > et to
approve the PR portion of the campaignlwhich is aboutto kick into gear as we near thefall. Could yoTt ~k- ewer the'
following PR-plan designed by GYMR,-though the program might need a little conditioning it gi ves-aqad general idea of
the directions that we hope to develop for the campaign. We are very comfortable with these ideas and hope that the PR-kill
enable us to really hishlight the campaign. Additionally we are speaking with GYMR currently about thUe possibility of a
small event to highlight our NAB partnership that we've secured. More on that will come. Please send &e feedback on the
plan when you have a chance.
DATE: May 26,2005
-
TO: Paula Veale, Anthony Signorelli. Heidi Arthur. Ellyn Fisher & Carla Horrille
FROM: GYMR (202-745-5 100)
(P. McCabe, B. Watt Knight, J. Cobb & L. Morrill)
.\
10 :' Ad Council
RE: - . ; . Heal t b Lifeseles Campaign Year 2 -Public Relations Ide'as for Discussion
I
. . - --
. .-.
/ .. --
-*.-- - - - --
-I
. -
We look forward to working with you on disseminating the messages of the "Can Your Food Do That?" public
I
service advertisements through public relations outreach. We anticipate opportunities to include the campaign's
tagline. creative and messages in our materials, while still providing reporters with the news-ojiented
I
components needed to write a well-rounded article that motivates young children andlor their parents.
U
I Our Approach 11
H
Il
In our experience. effectivd@eaching and motivating children of this age group is particularl) challenging.
I . . .
While they're old enough to be consumers of media themselves. and ofien influence family dec~s~ons. they're -
still young enough to be mostly influenced by the choices of the parents. teachers. coaches andlother adults in
their lives. They also respond best to messages that are communicated repeatedly through mult~iple -
,A,--.A+,. . -.-. -.,
I 1
vehicles/venues - an essential reason why the public relations outreach must echo the campaign's messages.
I
While children are the end recipient for the campaign's Year 2 messages. we'd recommend
approach to reaching them and to reach the audiences who influence them, including:
-. . -
Children &Their Parents
- -
-. --;-. .. '.
help them-grow, develop and lead h;althy, active-IGes.
l
o Engaie parents and encourage children to eat food_that is not only fun to prep*e.but that will also
I 1
. .- - --.. - ----. . .-.
. . . - - - - . . -.
I
Children
I
o T a ~ e t national media outlets that specifically reach children of this age group with messages about
the benefits of healthy eating (i.e.. more energy for playing basketball with friends! running faster in
gym class. kicking the ball further on the soccer field), the website components. add fun-to-make
. . and fun-to-eat kid-friendly recipes.
. -
-
Advocacy Groups that Influence Children's Lifestyle & Eating Habits
a Align with other national and local programs across the country that are already
information on the childhood obesity epidemic to extend the reach of the Year 3
.messages, the PSAs, and the website itself.
We believe that the public relations initiatives outlined below can help achieve the objectives &f this campaign
I 1
by reaching these target audiences through the most cost-efficient and effective use of available resources.
i ~at eri al s Development & Media Outreach
1
. -
. . ~
-. - --i-. . .
- -- . .- .
.- .-
Reaching Minorities - - ..., . - . .
- -I
- - - - - -- .- .--
- -
--I1 - . -.
.-.
We will develop and distribute two personalized news releases - one for African American news outlets and
I 1
another for Hispanic media - highlightingthemessages from the campaign. We will also aggqessively follow-
up with pitch calls to reporters from these outlets. We will target specialh population media that influence these
audiences -- all urban areas have widely read African American or Hispanic newspapers (e.g. (Chicngo
Defender, Washington Afro-American;Miami El Nuevo Herald). We also recommend heavy dutreach to
I 1
African . .:--.- American . . and Hispanic long-lead magazines (e.g., Ebony Jet. Hispana, etc.) with campaign messages
'
and outreach to ~ i s ~ a n i c wire services (e.g., NoticiasWire, Hispanic Link News Servir& etcJ,
Calling All Kids - "Can Your Food Do That?"
We believe a well-written pitch letter to food and kid-page editors at newspapers and relei-ant
\=
Reaching Children Through the Media that Cater to Them
To directly reach children ages 6-9, we recommend strategic outreach to national media that
only. We would develop very targeted media lists that include children/youth editors at
..* A,.. -..
papers, as well as nationd televiszn programming. Many newspapers across the
pageslsections that target young children, such as the "Kids' Post" page in The
Reaching Parents & Other Adults Who Influence. Young Children
Based on the success of the Small Steps campaign, we see an excellent opportunity to combine adult-focused
I
Small Steps.messages with Year 2 kid-focused messages. We know that children are often more willing to eat
healthy foods and be active if they see their parents and other adults around them doing these things first. By
I 1
encouraging adults to take "small steps" themselves, they can directly influence their children's health.
Il
magazines could
airings information is available, we can heavily target key markets in which the PSA.spots art2
We would also develop a comprehensive list of youth magazines, like Nickelodeori Magazine,
Discovery Girls. Through-follow-up on the electronic distribution of materials outlined above!
encourage story placement, and coordinate interviews as appropriate.
-*
To continue the momentum of the Small Steps campaign and its messages, while
children with "Can Your Food Do That?" messages, we also recommend targeting
syndicated advice columnists, such as "Focus on the Family," "Family Health News"
lead parenting publications. We saw success with last year's letter to "Dear Abby,'' and
these columnist letters to be sent under the signature of Secretary Leavitt. Ideally, we would
call upon kids to submit their thoughts on how healtfiy food helps them (e.g.. swim further. run faster. pla!
I 1
harder). This will be closely tied to campaign themes of"Can Your Food Do That?" and match the tont and
- ,tenor of the camp&gn. Entries would incGde a photo of the child doing !he_acuvity or eatingkvj f ~ o r q e ,
healthy food, and the best entries would win a t-shirt (or some other token) and the oppmun&:~o be featured on
a special section of the website in a "Kid of the Month" page.
Other Media Materials - Fact Sheets & PSAs
To accompany the pitch letter, -and to provide reporters with all of the materials
rounded story - we'd develop two fact sheets highlighting key statistics about the
a list of kid-specific "Small Steps." To keep reproduction costs down, but still weave in the
and messages, we'd distribute all of the materials electronically - including PDFs of the
kid-friendly section of the campaign's website.
'. *
atready running.
Boys ' Life and
we will
professional registered dietitian from CDC or HHS who is an expert in childhood nutrition to hel p develop the
letters.
I
Estimated costs for recipe development and photography: $16,000
-
Estimated costs for materials development and media ourreach: S26,jOO
Timing: Pitch conducted as soon as new PSAs are unveiled, driving
their launch.
..
TBD - Reciye-Developmenr
-
--Weknowthat for fiutiition- and food-focKed communi&itions to be
accompanied by practical ideas and.tips - families can easily
- . - ..
.. --
with appetizing photogriphy --combined with messages . ..
to play harder, run faster and score more goals - can
an existing partnership between Ad Council and an
by children. However, should this opportunity not
three to five recipes that are in line with the
developer who specializes in fun and
specializes in childhood nutrition or a
... . .
1 creating Buzz Among Health Advocacy Groups .
. . . -
- ' 1
- - - . . . . . . .
. .
- . .
. ..
A - .a. * I
. . .
. - .. - - ; + .----<-- -- - ---
.-. , ... .
are not only healthy options for parents, but also fun for kids and in sync thematically with the
I 1
To generate support from key child health advocacy groups. we recommend leveraging the relqtionships the
. -
campaign built with scores of these groups when the Healthy Lifestyles campaign was launched i n 2004 -as
well as expanding the reach to include groups reaching young children directly (e.g.. YMCA of the USA, Boy
Scouts of America, Girl Scouts of America). To target these groups, we will create and distribhte a
I1
professionally designed e-mail message that reflects the looh and feel of the news PSAs. The email's end goal
will beto encourage health and youth advocacy groups to include the nen website and informdion on the
campaign's focus - eating well can help you do better - In thelr member materials.
.--.A
PSAs.
I1
We will c.reate contact lists for these advocacy groups. distribute the email to hundreds of contacts, then follow
I1
up to ensure coverage in their organizations' newsletters, bulletins and web sites. This is an important tactic to
I
reach these highly influential organizations and their constituents, who effectively spread the word at the
I1
community, grassroots level. When funds are limited. we've found this approach to be the most cost-effective
way of leveraging existing, relevant communications channels to maximize the reach of a cam$aign's messages
I
.+' <+. .
I
Although full of fruits, vegetables and whole grains, the recipes would sound and appear appe
- and would be easy enough for them to prepare on their own! with little assistance needed
sibling. For example, we might include recipes that are bit "tongue in cheek," like the
- . . - -.*
Smoothies, Exploding Vb'tFzfrio-P'Pdi-zftoes. Dinosaur Eyeball Fruit Salad, or Green.
- .
- . .
We'd work with a food stylist and specialty food photographer to ensure each
color photograph - ultimately increasing placement.
Estimated costs: $5,000
Timing: Ourreach conducted as soon as new PSAs are unveiled
1 Reaching Families Through the Airwaves
.-
. I
I
Secretary Leavitt and a Child Nutrition Expert - If one hour of the Secretary's time can be kecured. we
I 1
would recommend pairing him with a government nutrition expert. We would pitch approximately six
1
interviews to national radio,nepvorks where the Secretary would talk about the campaign. followed by 10 - 12
Il
radio interviews with a child' hh-ition expert. Following the Secretary's interviews with networks and hard-
Il
hitting news stations, we would pitch the nutrition expert to local radio networks and stations, whose formats
- lend themselves more to a "newsltips your family can use" story with a dietitian.
I
Since unbranded messages about-food and nutrition advice tend to get good media coverage 04 the radio. u.e
I .
would recommend extending campaign messages beyond print media and television PSAs by do~ng a national
radib media tour paired with an audio news release. Since we know that. overall. ~i s ~a n i c s l ~a r i n o s and African
I 1
Americans are more likely to use television and radio as a news source. it's important that we ;ake these media
s+-*+- -.- --
I
-.
Audio ~ e w s Release
For networks and stations that are interested in the campaign and its messages, but unable to conduct a several
minute interview, we'd recommend producing and distributing a 60-second audio ne'ws release fiartiriig a quote
campaign's website for more information.
I
from Secretary Leavitt. This quick piece would encourage listeners - children and parents alike -t o visit the
I
..
habits into consideration in reaching these populations: Depending on Secretay Leavitt's
execute , . . a radio-mdia tour one of three wways;
. . - .
- - -
- t . .. - . .
- * -.--..
Estimated costGir audio production and radio outreach: Slz,000
fiming.' To be conducted in late summer with ZTback to sch&l" timing.
. . - .=. -.-~ :.*- ... .--
availabili~. we could
I
H
I
1 Research on Advertorials and Special Sections
11
II
. . --.... . . .- --
Options f0r.a Two-Horn ~aalio..Medirr Tour
Secretary Leavitt - If we can secure a two-hour window with the Secretary, we
12 radio interviews with the Secretary to national radio networks (i.e.. AP Radio,
to discuss the importance of reaching parents and children direcrly with
lead to healthier and more active lives.
Based on Ad Council's desire to forge additional partnerships with kid-oriented print media ouqlets. we will
I 1
focus on finding 3 to 5 advertorial or special section opportunities in media that reach children ages 6-9. GYMR
I 1
will mnctuct research on outlets that have a relevant audience and message. providing recommendations on
I 1
those that seem most in line with the campaign's goals and messages and initiating corifict between the
Advertising Council, HHS and the media representative.
I
Estimated costs: $5.500
Timing: To begin during the late summer and c ar p into the fall /winter.
Petree, Kirsten (HHSIASPA)
I
From:
Sent:
To:
Cc:
Subject:
Pearson, Christina (HHSIOS)
Friday, August 12, 2005 12:55 PM
'Pardue, Kim B. (CMS)'; Armstrong, Chr~stina (NIH)
Chesney, Samuel R. (CMS); Petree, Klrsten (HHSIOS)
RE: Ad Council collaborat~on
Hi Kim --
Thank you for your email and interest.:;Kirsten Petree is . leading . our collaboration with the Ad Coun
through 2021690-7850 or email (she's cc'd here).
Best, chp.
..
-----Original Message----
. . .bm:. - -
...
- .
Pardbe, Kim B; (CMS) [mailto:Km- ~ardue@cms.hhs~gov]
X n r . - Friday, August 12,2ODS12:40 PM . .~ ...~ .- . -
To: .. Pearson, Chrimna-(HHSLOS); Anstrong, Chrimna (NIH)
Cc: Chesney, Samuel R. (CMS)
Subject: Ad Council collaboration
...
You can reach her- - -
II
Hi Christina, I am one of the video producers at CMS Central office in Baltimore. I was given yoyr name as a contact
regarding the collaboration between HHS and the Ad Council. If this is incorrect please forgive me, and I'm sorry to
bother ... if it's not I would like to speak to you more about that collaboration. We are becoming yor e involved in PSA
and national campaign work and I am very interested in learning more about the process. Thanks, and I hope to hear
from you soon.
I
Kim Pardue A"'
Producer, CMS ~el e~r oduct i of f ~eam
Broadcast and Video Production Group
P: (800) 448 4232 ~66632
F: .(410) 786 0123
:,.--.. .- .... j
Petree. Kirsten (HHSIASPA)
From:
Sent:
To:
Subject:
Pearson, Christina (HHSIOS)
Thursday, August 11, 2005 8:06 PM
Petree, Kirsten (HHSIOS)
FW: 49 sec spot "Help Is Here"
Attachments: 49-for-presentation.mov; Help Each Other TV finalscript.doc
49-for-presentatioielp Each Other TV
n.mov (10 MB ... finalscript ...
hey -- this is theyemzil I referred to earlier..
. . .
week~ago with the video file and a sczipt but her orlalnaL eaail.says r k
. - .
. f ina: so- I -thi-nk- it^ musr have chasged.
d, .sc
- .a. . . .
. . . . ~ - - -.
.. -
-- . . - -
----- Original Message----~ . - -- .-.?- .- ... - . .,
From: Dinicolo, Kelly A. (CMS) [mailto:Kelly.Dinicoi~@cms.hh~.~~~~~
Sent: Wednesday, August 03, 20C5 12:12 PM
To: Pearson, Christina (HNS/OS)
Subject: FW: 49 sec spot "Help Is Here"
Christine--I sent this to the incorrect email address. Let me know if
questions.
>----- Original Message-----
>From: Dinicolo, Kelly A. (CMS)
>Sent: Wednesday, August 03, 2005 11:37 AM
>To: earson on, Christ-+wetrl.:- CC?DC) ; Petree, Kirsten (HHS) ; Defrancis, Suz)
>C. (HHS); O'Neill, Jim (HHS); Harrington, Kathleen (HXS)
>Cc: McMullan, Michael R. (CMS!; McPhhillips, Regina (CMS); Rcbenstein,
>Carol M. (CMS) ; FALCON1;- CINDY' (CMS!
- .-fl
>Subject: 49 sec spot "Help Is Here"
>
>
- . .
>Attached please-.find the 49 sec television ad "Help Is Here"
-. - c ?--.-. >for use in Secretary Leavitt 's speech--on Saturday.. . . This file along
iwiththi 30 and 60 -sec version.are also posted to-the website,below.---
>Please riote, these are not final yet. We are, recording the final voice
>over and doing final color correction today and tomorrow. Beta tapes
>will be shipped to Kirsten for Friday delivery.
>www.fluidny.com
>
>In the client box, enter help"^
>
> 1 T.5R-: t-n
e spot tends to play better if you go directly to the website
>vs. viewing the attached file. I've aiso attached the scrip; fof-3'ocr
>reference. Please note, the copy is correct in the script but the
>scenes are in a slighltly different order on the spot itself. Feel
>free tc call me if you have any questions.
>
. -
>Thanks--Kelly DiNicolo
c have any
I TV COPY
VIDEO
Mother and child on a street
corner-waiting for light to
- -
- change, it's raining and - -
they're getting wet.- A stranger
with an umbrella walks up to
them, sees their predicament
and hold his umbrella over
them.
Cut to a man helpin3 a
stranger jumpstart his car. -
Cut to people passing
sandbags to stave off flooding
in a rainstorm.
-
:-. - -. ,.. . . - .-
Two teammates help an
injured third off the playing
field. ..
client CMS
product Prescription Drug Cov
description Help Each Other
job no.
date 10/5/06
page 1
. . .
AUDIO
..
I
ANNCRNO: We look out for eaah other.
- .
- . - . - - .
- --
. -- . ...- - .
.
. - - .
ANNCRNO: We do it without th,jnking.
ANNCRNO: Without reward. I
-:
. - -
. ..
-- I
-ANNC.R/W: It's what .we do,.- .-..:--.---- -. .- .
II
Pe'ople chasing papers __,.
around after they've been
blown out of a fallen briefcase
that has opened accidentally.
~
client CMS 1
product Prescription D( U~ Cov
description Help Each Other
job no.
date 10/5/06
page 2
storage rack on a train. . 1
ANNCRNO: That's why there's
Man helping a put a help from Medicare coming.
heavy bag onto 'the overhead
- - -
Looking into an open - - -
ANNCRNO: New prescription
- - - -
. .
medicine cabinet that closes
coverage.
more
to reveal older cokl e.
I
A son helps his father put a
ANNCRNO: With it, everyone who is
jacket on.
eligible for Medicare can be covered for
I L=
the prescriptions they need to stby
healthy
website up on screen. -
ANNCRNO: But all of us should
Cut to a fatheila-Kd son' on a
couch, looking at a laptop
more about it.
. .-C
computer, with ~edi c ar e =~
- ---. -
-ANNCRltiO: Because -choices dust-be =-
Cut to a mother and-daughter
I
in small kitchen reading the
made.
learn-- . . -. - --
- -
- - -
Medicare broct~ure.
ANNCRNO: And we can help each
Three generations of a family
other.
finished with dinner, sitting at
table with plates not yet
cleared. They are having
multiple conversations.
-
--
---
- - +OGO: ~ & c a r e ~ ~
Prescription Drug Coverage
LOGO: HHS
1 -800-MEDICARE or
client CMS
I
product Prescription Dryg Cov
description Help Each Other
www. medicare.qov
job no.
date 10/5/06
page 3
-
A man stops to help a young
ANNCRNO: Because that's what
mother get a stroller up stairs.
..
we do.
Editorial Bookmap
Petree, Kirsten (HHSIASPA)
From: Jenny Osterhout [JOsterhout@AdCounciI.org]
Sent: Thursday, August 11, 2005 3:07 PM
To: Petree, Kirsten (HHSIOS); Anthony Signorelli
Cc: Morales, Dan (HHSIOS); Heidi Adhur
Subject: RE: Scholastic Editorial Bookmap - For Review
...
Kirstin,
In regards to the bookmap. Our apologies for not sending ;description of the function of the bookrnap
... to figure out the process of thecreation of the work The purpose of the bookmap is to heip guide Sck
- - -
C u ~ u ~ i l ; andHHS in-treating the creative wo&Tor the educaiional marketing component of the campa
* -
is for internal purposes only and there ii no need to get caught up on the specificsof €hdanguage.~--'in:
. .:-- - .- ..
process. As for your other concems~we%ltl not see how the pieces, such as the graphic organ~zerlook.
the process. these ideas are very general tor now.
Lastly. a letterimessage from the Secretarq. to teachers sounds like a great idea and if you think it is an (
delighted to include it in the materials. We can speak to Scholastic about making sure this is included :
a great addition.
Hope this helps give a clearer picture of the purpose of this initial stage and the " b~okmap" ~ as we lnov
and specifics will become continuously more important. Please let me know if you have any questions
thoughts on the bookmap after*tQpmail and a bit more explanation.
.- Thanks,
Jenny
From: Petree, Kirsten (HHSJOS) [mailto:Kirsten.Petree@hhs.gov]
Sent: Thursday, August 11,2005 12:37 PM
.- -i
To: Anthony Signorelli
Cc: Jenny Osterhout; Morales, Dan (HHSJOS); Heidi Arthur
Subject: RE: Sch_olastic Editorial Bookmap - For Review
Z
- -
- --
. -
Anthony-- .. .- - -
It looks really positwe. I like the Lesson Steps (especially), and the Activity
Two things I thought sounded a little strange: Healthy 'Messaging' I have trouble with ... why nc
Messages? I don't know if I like the way the activity is 'reproducible'--is there another word th:
will that graphic organizer be something that is easily reproduced--will there be an example oi
. . . . . .
... .
. -.
....
. - r. ..
Is there a way we can fit in a specific small message from the Secretary?
Thanks. .'.
-.
-----Original Message-----
From: Anthony Signorelli [mailto:asignorelli@AdCouncil.org]
Sent: Wednesday, August 10, 2005 5:46 PM
To: Petree, Kirsten (HHSJOS)
Cc: Jenny Osterhout; Morales, Dan (HHSJOS); Heidi Arthur
Subject: Scholastic Editorial Bookmap - For Review
is a bit confusing
istic. the Ad
, Specific l an~uage
;' pafof the '
....
;ti1 fi~rrher.aly: in
- -- -.
. . .
ion \ye \vould be
believe it \vou Id be
~nvar d language
d of course your
ust Healthy
:an be used? And
~w it will look?
Edi tori al Bookmap
Kirsten,
I
Attached, please find Scholastic's editorial bookmaploutline for the educational marketing program. As we
discussed during the kickoff meeting, the bookmap is intended to give a preliminary overview of the
structure for the program, and an overview of the content in outllne format.
I
Please let us know if you have any feedback, whlch Scholast~c w~l l be happy to rncorl
text stage All comments should be subm~tted by COB Monday (811 5), as outllned In
Thanks,
Anthony
te In the rough
schedule.
Contact: xxx
(SS
HHS Encourages Americans to Help Each Other in New Advertisemer
The first in a series of U. S Department of Health and Human Services (HHS) adveni
about the new Medicare Prescription Dmg Coverage will begin airing todayion Augu
The ad will compliment other efforts aimed at encouraging both people who qualifi f
coverage and people who know someone that_qualifies, to help each other in making,
about the coverage.
A -
-
- - - -
.1R - - The ad builds upon current HHS efforts to educate people with Medig_re.about the cc
before enrollment beginson..November 15, 2005. Critical to the awareness effmwill
discussion about the coverage.
"Medicare Prescription Dmg Coverage should spark a national conversation that inch
only people with Medicare, but their friends, relatives, pharmacists, pastors and volur
Secretary Mike Leavitt, U.S. Department of Health and Human Services. "We want (
make a commitment to help someone they know on Medicare make the best decision
individual situation."
.+' <%"
The 30-second televihfi advertisement highlights how American's help each other e
a variety of ways, and encourages a similar approach when making choices concernir
prescription drug coverage. The ad further emphasizes that Medicare Prescription Dr
.. Coverage is avaj!a,bAe-tp_ anxperson on Medicare and that it should help provide peacl
that people with ~ e d i c a r e will always be covered for the prescription drugs they neec
healthy.
.. .. : .r
The ad encourages people with Medicare to learn more by calling 1-800-Medicare. or
www.medicare.~o\, but HHS is also developing resources at the community level.
-- -- --_ ..
"The 800 number and web site are valuable resources,-but we are making sure there-a
other places people with-Medicare can gz persondized help." Secretary teavitt-said.
educating partners across the country to help provide localized assistance for people I
make a decision for themselves or help a loved one."
The first series of television advertisements will run through early September on natic
and cable programs. The television ad will be followed by advertising in print public
.,,~.adio, through the Internet, as well as a Spanish-language campaign.
.- ." .
..-
:..-A -
[insert boilerplate]
iSX-SSSX
nents
! 5.2005.
the
:cision
,S not
:rsm. said
Tone to
, their
y day in
f mind _ _ - --
-.
I stay
siting
-.
-.. . .
nany . ..
/em-- --7.- .- .
) must
. .
. I network
3ns, on
Youth Obesity Prevention Educational Marketing Recommendation
Jenny
~~RecommendationMemoFINAL.doc~~
DATE: May 26,2005
TO: Paula Veale, Anthony Signorelli, Heidi Arthur, Ellyn Fisher & Carla Horrillt
..
. . .
FROM: GYMR (202-745-5 100)
(P. McCabe, B. Watt Knight, J. Cobb & L. Morrill)
..
RE: _ . _ -.Healthy Lifestyles Campaign Year 2 -.Public Relations Ideas for Discussion
.. . . . - . - . - - -. -
- .
.... . -.
-
. .
. .-
. . . - - . . - . . .
. -.
. .
o Ad Council
.. . . .- . - .. .*
- - ._Ii.. . . .
. .~.
. .
--
- -.
. ..
We look forward to working with you on disseminating the messages of the "Can Your Food Do That?" public .. :-
service advertisements throuih public relations outreach. We anticipate oppomnities to incluhe the campai_pn0r
tagline, creative and messages in our materials, while still providing reporters with the news-o ~ented
i'
components needed to write a well-rounded article that motivates young children andlor their parents.
Il
I1
1 Our Approach 1
I
Il
In our experience, ef f e~t i vel ' kachi n~ and motivating children of this age group is particularl- J challenging.
While they're old enough to be consumers of media themselves, and ofien influence family deiisions.-they.re
-
- still young enough to be mostly influenced b i the choices of the parents, teachers. coaches and/ other adults in
their lives. They also respond best to messages that are communicated repeatedly through mu ~ $ ~ l e
-- --
vehicleslvenues - an esTin'fiiilYeaS5n why the public relations outreach must echo the campaign's messages.
Il
While children are the end recipient for the campaign's Year 2 messages, we'd recomalend a ree-p~onged
approach to reaching them and to reach the audiences who influence them, including:
T
I
Children & heir parents ... ...
o Engage parents and encourage children to eat food that is not only fun to prepare, but that will also
. ..
-~ -. -. . . , . , .
- I I
help them grow, develop and lead he'althy, &tiv&-ii'$es.
- . - -. - . -- - - --.. -. .- .
. ~ . .
Children
. .
o Target national media outlets that specifically reach children of this ape group messages about
the benefits of healthy eating (i.e.. more energy for playing basketball with running faster in
I
gym class, kicking the ball-further on the soccer field), the website components, and fun-to-make
. ....+. -
and fun-to-eat kid-friendly recipes.
Advocacy Groups that Influence Children's Lifestyle & Eating Habits
o.
Align with other national and local programs across the country that are
information on the childhood obesity epidemic to extend the reach of
messages, the PSAs, and the website itself.
We believe that the public relations initiatives outlined below can help achieve the objectives df this campaign
/I
by reaching these target audiences through the most cost-efficient and effective use of available resources.
I
ater rials Development & Media Outreach
1
Calling AN Kids - "Can Your Food Do That?"
We believe a well-written pitch letter to food and kid-page editors at newspapers and relevant magazines could
I 1
call upon kids to submit their thoughts on how healthy food helps them (e.g.. swim further. ruq faster. pla?
harder-). This will be closely tied to campaign themes of "Can Your Food Do That?" and match the tone and
I
t e n2 ofthe campaign. -Entries would i ncl de a photo of the child doing the activip or eating-h~s fav_or~te ,
- -
healthy food, and the best entries would win a t-shirt (or some other token) ai di he oppi xuni di o b; featured on
a special section of the website in a' ' ~i d of the Month" page.
Other Media Materials - ~ac ' t Sheets & PSAs
To accompany the pitch letter, - and to provide reporters with all of the materials they need to do a well-
rounded story - we'd develop two fact sheets highlighting key statistics about the benefits of eating healthy and
I 1
a list of kid-specific "Small Steps." To keep reproduction costs down, but still weave in the campaign theme
To continue the momentum of the Small Steps campaign and its messages, while also reach par&nts of young
children with "Can Your Food Do That?" messages. we also recommend targeting family- lpare)nting-focused
syndicated advice columnists, such as "Focus on the Family," "Family Health News" and "Kid
ips," and long
r
lead parenting publications. We saw success with last year's letter to "Dear Abby," and would similarly draft
I 1
these columnist letters to be sent under the signature of Secretary Leavitt. Ideally, we would work with a
and messages, we'd distribute all of the materials electronically - including PDFs of the PSAS
kid-friendly section of the campaign's website.
E
\\
Reaching Children Through t l ~ Media that Cater to Tltem
Reaching Parents & other ~ d u l i Who Influence Young Children
I
Based on'the success of the Small Steps campaign. we see an excellent opportunity to combine adult-focused
I
Small Steps messages with Year 2 kid-focused messages. We know. that children are often more willing to eat
bnd a link to the
healthy foods and be active if they see their parents and other adults around them doing these
encouraging adults to take "small steps" themselves. they can directly influence their children's
- To directly reach children ages 6-9, we recommend strategic outreach to national media that reach children
I 1
only. We would develop very targeted media lists that include children1)outh editors at national and local
I 1
papers, as well as natiorfal%fevisian programming. Many newspapers across the country have weekly -
I
pageslsections that target young children, such as the "Kids' Post" page in The washing to^^ Post, and if the earl)
I 1
airings information is available, we can heavily target key markets in which the PSA-spots are+readyrunning.
We would also develop a comprehensive list of youth magazines, like Nickelodeon Magc ~ne ,
Discovery Girls. Through follow-up on the electronic distribution of materials outlined above
encourage story placementrand coordinate interviews as appropriate.
T
-
-
- - -- Reaching Minorities - -,
We will develop and distribute two personalized news releases - one for African Ame
another for Hispanic media - highlighting the messages from the campaign. We will
up with pitch calls to reporters from these outlets. We will target specialty population
audiences -- all urban areas have widely read African American or Hispanic newspapers (e.g. Fhicago
Defender, Washrngton Afro-American. Miami El Kuevo Herald). We also recommend heavy optreach to
African American and Hispanic long-lead magazines (e.g., Ebon~., Jet. H~spana, etc.) with campaign messages
and wtieach to Hispanic wire services (e.g.. NoticiasW~re, Hispanic Link News Service, etc.).
thlinfs first. By
health.
GYM RL"
professional registered dietitian from CDC or HHS who is an expert in childhood nutrition to
letters. -
Estimated costs for materials devilopment and media outreach: S26.500
Timing: Pitch conducted as soon as new PSAs are unveiled, driving increased traflc to the I$
their launch.
.\
TBD - Recipe Development
Weknow-that for riiutrifion- and food-fociied communi~ations to be successful. k e ~ message
8, -
accompanied by practical ideas and tips families can easily incorporate into their evevday r o
with appetizing photography --&rnbiiiGd with messages about how eatlng fruits and ;&tab1
to play harder, run faster and score more goals - can make healthy eating attractive to childre
an existing partnership between Ad Council and an outside group may provide a resource for
by children. However, should this opportunity not be available, we would recommend develc
three to five recipes that are in line with the campaign's focus on food choices for kids. We'd
developer who specializes in fun and creative recipes for children - perhaps a registered dietii
specializes in childhood nutrition or a well-recognized, kid-friendly cookbook author - to cor
are not only healthy options for parents, but also fun for kids and in sync thematically with th
.B ,..
%-.:
Although full of fruits, vegetables and whole grains. the recipes would sound and appear appc
and would be easy enough for them to prepare on their own, with little assistance needed fron
sibling. For example, we might include recipes that are bit "tongue in cheek," like the PSAs, I
Smoothies, Exploding JWcuno-Potatoes, Dinosaur Eyeball Fruit Salad, or Green, Gooey & C
We'd work with a food stylist and specialty food photographer to ensure each recipe was accc
color photograph - ultimately increasing placement.
. .-
Estimated costs for recipe development andphotography: 5 16,000
. .
.- . .
creating Buzz Among Health Advocacy Groups
- --.-_ . , *
-- *. ,
- -
To generate support from key child health advocacy groups, we recommend leveraging the re
campaign built with scores of these groups when the Healthy Lifestyles campaign was launch
well as expanding the reach to include groups reaching young children directly (e.g.. YMCA
Scouts of America, Girl Scouts of America). To target these groups. we will create and distri
professionally designed e-mail message that reflects the look and feel of the news PSAs. The
will beto encourage health and youth advocacy groups to include the new website and inforn
canii;iiign's focus - eating well can help you do better - in their member materials.
We will create contact lists for these advocacy groups, distribute the email to hundreds of cor
up to ensure coverage in their organizations' newsletters, bulletins and web sites. This is an i l
reach these highly influential organizations and their constituents, who effectively spread the
community, grassroots level. When funds are limited, we've found this approach to be the m
way of leveraging existing, relevant communications channels to maximize the reach of a car
Estimated costs: $5.000
Timing: Outreach conducted as soon as new PSAs are unveiled.
ml p develop the
lust be
rieifTun retipes
. . ..
--
\ +, i l l a l l ~<, you-
- --
- .-
IVe understand
:ipes developed
ng and featuring
3rk with a recipe
I who
ct recipes that
'SAs.
ing to children
or older ^
:h as: Sludge
w Sanhviches. - - .
-- --
panied by a full-
.-
-.,
1 : :
- .- ---.. ..--
" . -. .
ionships the
in 2004 - as
. -
the USA, Boy
te a
nail's end goal
ion on the
:ts: then follow
ortant tactic to
3rd at the
t cost-effective
aign's messages.
1 Reaching Families Through the Airwaves
1
Il
1
Since unbranded messages about food and nutrition advice tend to get good media coverage on the radio. Lie
I
would recommend extending campaign messages beyond print media and television PSAs b! dolng a national
radio media tour paired with an audio news release. Since we know that, overall. ~i s ~a ni c s / ~a t i nos and African
Il
Americans are more likely to use television and radio as a news source. it's important that we ~ahe these media
habits into consideration in reaching these population's. Depending on Secretary Leavitt's we could
execute a radio media tour one of three ways:
-
-
-
-
-
- - ' - - - - - .
. ... . ~ - . - .-.-. ~~ . . . . - ... ., .q : , -.* -- . ,
Options for a Two-Hour Radio Media- Tour _- i . _ .I - . . . - - -. ... -
. ..
Secretary Lkavitt - lf we cansecure a two-hour window with the Secretary, we would recommend pitchin$ID-
Il
12 radio interviews with the Secretary to national radio networks (i.e., AP Radio, USA Radio Nenvorks, Cml)
-. .
I
to discuss the importance of reaching parents and children directly with messages about how eating healthy can
lead to healthier and more active lives.
Secretary Leavitt and a Child Nutrition Expert - If one hour of the Secretary's time can be lkecured. we
would recommend pairing him with a government nutrition expert. We would pitch
interviews to national radio networks where the Secretary would talk about the campaign.
radio interviews with a child'nprition expert. Following the Secretary's interviews with netw
hitting news stations, we would.pitch the nutrition expert to local radio networks and stations.
- lend themselves more to a "newsltips your family can use" story with a dietitian.
I
- --.-"
Audio News Release '""- " -
For networks and stations that are interested in the campaign and its messages. but unable to conduct a several
minute interview, we'd recommend producing and distributing a 60-second audio newsreleast? featuring a quote
I
from Secretary Leavitt. This quick piece would encourage listeners - children and parents alike - to visit the
campaign's website for more information.
-
--
--.
Estimated costs fdi- audio production and radio outreach: $1 7,000
. ..
%. --. .--= . . - Timing:-To be conducted in la&-summer with a 3ac k to sch;>f" timing.
. . - .- - . . - .. .__-_ . .-.
/ Research on Advertorials and S~e c i al Sections I I
Based on Ad Councilas desire to forge additional partnerships with kid-oriented print media ouelets. we will
H
focus on finding 3 to 5 advertorial or special section opportunities in media that reach children ages 6-9. GYMR
I1
will.c~nduct research on outlets that have a relevant audience and message, providing recommendations on
I
those that seem most in line with the campaign's goals and messages and ~nitiating contact between the
Advertising Council. HHS and the media representative.
Estimated costs: Sj.500
Timing: To begin during the late summer and carr): into the fall / winter.
Revised Scholastic Schedule
Petree, Kirsten (HHSIASPA)
From: Jenny Osterhout [JOsterhout@AdCouncil.org]
Sent: Wednesday, August 10,2005 11:12 AM
To: Petree, Kirsten (HHSIOS)
Cc: Anthony Signorelli -
Subject: Revised Scholastic Schedule
Attachments: HHSScholasticSched(revised).xls
Kirsten, ..
. ..
.... - The following.sdhedute includes revisions to th&educational lirarketing schedule. Most notable the adc
-
Y e v i G during the editorial process. .Please review and let me know ifyou have any questions.- .-- - -
. . _ . - . - I.
* . - = . - -
Best,
Jenny
Page 1 of 1
n of rough test
8 -.- .- /
-
1 l ~av l d Lange 1 l ~onna Nelson 1
EDITORIAL
DIRECTOR
I oENEwL wwAGER I 212-343-6328 212-343-4667 (fax)
I
PROJECT
I
212-343-4686
SPECIALIST 212-343-4808 (fax)
Shelley Whlte
21 2-343-6256
212-343-4808 (fax) -
swh~te@scholast~c corn
- -
CLIENT
PROJECT MANAGER
dlange@scholast~c corn
- -
-
-
Anthony S~gnorelll -
Carnpa~gn Dlrector
The Advemslng Council lrrc --
26 1 Mad~son Ave
11th Floor
New York NY 10616-2303
212-984-1989
212-922-1 676 (fax)
astgnorell~@adcounc~I org
Jeantne Caunt
:::::::::: (fax,
jcaunt-temp@scholast~c corn
cnelson@scholast~c corn
CLIENT
M
Jenny_Ost_erhst . . . -
~ampal ~<~>" a~er ne~~$&j ~t a" i
The Advertis~ng Council Inc
261 Madlson Ave.
11 th Floor
New York. NY 10016-2303
212.984.1911
212-922-1676 (fax)
I jostemout@adcouncil. org
(NOTE: ( ~ a t e s assume &qbnl s on that date or morning delivery of rnatenal, unless otherwise noted
I I
COMPONENTS
I I
1Bpanel Posterneachlng Guide
PlTG bundled with SN2 (January); SN 3 (January 9); and SN4 (January 9)
Ernail blast (dates to wnfinn)
EDITORIAL
ART
IEDITORIAL From ~chola;tic to Ad Council: ( 8/19 1 I I 14 business days-for approval
Rough PfrG Text for review I 1
EDITORIAL
ART
EDITORIAL
ART
I . I , * . + - , , , . '.. .;,i
From Scholastic to Ad Council:
Program Style Guide. Pan 1, for review
1 7129
I
SCHOLASTIC OFFICES CLOSED 915105 for LABOR DAY
I I
7129
From Scholastic t oAd Council:
Bookmap for review
, .
From Ad Council to Scholastic: Written
comments on Bookmap and Program Style
Guide
. . -
. .
- .
I
From Scholastic to Ad Council:
First Layouts (via PDF)
I it- ( 9113 / I 8 business days for
:.,. : :,
8115
. .
EDITORIAL
From Scholastic to Ad Council:
- Layout #2
819
- .
.-
From Ad-Council i6 Scholastic: Written
comments on Rough PrrG Text
. - - -
ART
EDITORIAL
I . 1 9/27 1 1 5 business days for
I
1 week for approval
: .r --I . - -.=-
I
. -
: ..
. , r
From Ad Council to Scholastic: Written
comments on First Layouts
Prepared by Scholastic Inc. 101512006
ART
ART
Page 1
. .
912
. .- -
2 ! 7.
I 1
. - ,.-. . --.---- .-
. .
-li - ' -
9122
I 1
From Ad Council to Scholast~c: Written
comments on Layout #2
From Scnolastlc t o Aa Louncll:
Confirming final layouts for approval 1015
1015
I
Il
5 busmess days for approval
1 (From Ad Council to Scholastic: Written slgnl I
ART off due on confirming final PDFs. changes , . 1011 I
beyond this point result in additional costs
MANUFACTURING Projected On Press date 10127
ART From Scholastic to Ad Council: PDfs of
EDITORIAL final print program (via disk and/or email)
MANUFACTURING SN2 lssue Date
I I
10131
Jan '06
- - Prepared by Scholastic Inc. 101512006
Page 2
Petree, Kirsten (HHSIASPA)
From: Carla Horrilleno [CHorrilleno@AdCouncil.org]
Sent: Wednesday, August 03,2005 339 PM
To: Petree, Kirsten (HHSIOS); Anthony Signorelli
Cc: Jenny Osterhout; Morales, Dan (HHSIOS); Koyani, Sanjay (HHSIOS) "
Subject: RE: Youth Obesity Prevention Web Site
.* -
Hi, .
Please use the dial-in number below for ~r i day mornihg's call:
Thanks!
Carla Horrilleno
Ass:star;; Campa: g! ~ ,Vanage!.
Tlie Adve/?ismg Counci;
26: Madison Avenue. 1 l!h Floor
New York NY 10016
I
p 27 2-981-1920 \?.
f 212-922-1676
-----Original Message----- I--u.- - - &
From: Petree, Kirsten (HHSIOS) [mailto:Kirsten.Petree@hhs.gov]
Sent: Wednesday, August 03, 2005 1:51 PM
....
To: Anthony Signorelli-
Cc: Jenny Osterhout; Carla Horrilleno; Morales, Dan (HHSIOS); Koyani, Sanjay (HHS/(
Subject: RE: Youth Obesity Prevention Web Site
-
we can meet on Friday at l oam. Could you set up a call-in line?
-- I
. . .
. . .-
.-,.
- - - i r
- Il . . .
- - . . - - - . - -
- - - .-.- .- .- --.=-.s?---- .-. , .-.- ,
U
.- .
And we're taking-a look at the waiver now, so we'll have that back to you shortly.
. ~. -
Thanks-
. : : -
. .,. -----Original Message-----
. - ...- . + - -
From: Anthony Signorelli [mailto:asignorelli@AdCouncil.org]
Sent: Wednesday, August 03, 2005 12:33 PM
.. To: Petree, Kirsten (HHSIOS)
Cc: Jenny Osterhout; Carla Horrilleno; Morales, Dan (HHSIOS); Koyani, Sanjay ( I
Subject: RE: Youth Obesity Prevention Web Site
Kirsten,
I
I will be working from home this Friday, but will gladly join everyone for a call at 1 Oam. Who will
participate from your end and where should I call?
I
Also, I've attached the triple-bid waiver below. Please review and sign at your earliest convenience,
I
assuming you don't have any questions. My fax number is 212.922.1676
Thanks,
Anthony
-----Original Message-----
From: Petree, Kirsten (HHSIOS) [mailto:Kirsten.Petree@hhs.gov]
Sent: Wednesday, August 03, 3 0 5 9:32 AM
To: Anthony Signorelli
Cc: Jenny Osterhout-;- Carla Horrilleno; Morales, Dan (HHSIOS); Koyani, Sanjay (
Subject: RE: Youth Obesity Prevention Web Site
Let's get a call together and go through this with everyone.
...
I
Il
- . . .+low does-Friday A - at 10 am work? .- - If not, please give me some suggestions for Friday. Thanks
. .- I 1
- - -
- -
--
-----Qriginal Message----- __ - _
From: Anthony Signorelli [mailto:asignorelli@AdCouncil.org]
Sent: Tuesday, August 02, 2005 350 PM
To: Petree, Kirsten (HHSIOS)
Cc: Jenny Osterhout; Carla Horrilleno; Morales, Dan (HHSIOS); Koyan~, Sa
Subject: Youth Obesity Prevention Web Site
jay (HHSIOS)
Kirsten, 1
Attached, please find a strategic outline we've developed for the upcoming rout h Obesity
Preventbn.~&Veb site. As you will see, we've kept the content of the site very focused and did
our best %void duplicating anything that already exists for this target audience.
. .
I . -
In addition to the strategicoutline. I have included a proposal from Carton qonofrio who has
agreed to develop the site at a modest cost. Since it will be a part of www.smallstep,gov,.we . ....
wouT&Ke 6 aGi d the triple-bidding process to take advantage of Carton's pmiliarity and
experience with the existing site (they developed smallstep.gov). The costs outlined in the
attached proposal.are all within budget. .. . - . -- . . :-%-
I
Also, please note that we have the opportunity to partner with a few additiohal firms when
developing' the site, namely:
- Mawel (they will provide the "prizeYW the-contest portion 0fth.e-sitej .,:-_-.. .--.
E-Prize (they will administer the-contest rules and implementation od the site)
Warner Brothers (they may develop the "game" portion of the site 4"d promote it
across their kid targeted properties) ... if this goes through, we would
"game" section from the final project scope.
Please let us know if you have any questions and if you'd like to have a quiik call to discuss.
. ..... c.?.- -.
lrll be sending a triple-bid waiver agreement in a separate email that I ask y ~ u to please sign,
authorizing us to avoid the bidding process and award the job to CaFton (per our contract
stipulations).
. .
. .
. - Thanks,
Anthony
Anthony Signorellil Carnpa~gn D~r ect or I The Advertising Council
261 Madison Ave. 1 New York. New York 1001 6
I
PR plan
Petree, Kirsten (HHSIASPA)
From: Jenny Osterhout [JOsterhout@AdCounc~I.org]
Sent: Friday, July 29, 2005 9:52 AM
To: Petree, Ktrsten (HHSIOS)
Cc: Anthony S~gnorelli
Subject: PR plan
Kirsten,
. .
1 am writing to see if you've looked over the Youth Obesity PR plan and have any comments for us?
Obesitv Prevention Campaign
Localization Plan
7-25-05
The Ad Council will create and distribute localized Obesity Prevention Campa
in partnership with the U.S. Department of Health Bi Human Services Steps G:
Participating Steps Graritees will be provided the opportunity to tag *'Love Ha
:25/5 with the name of thr
(~~~'~'.sn~allste~.go~~). wh
local group. The followir
-t.
appear afte_r the existing a -- -
-
b k - - - --a- -
"(Steps Grantee Organii- -
-=- - - --
healthy in your area by 7
Participating Steps Grante
be listed on the Web:
Organization Name
Address
. :.'
Area Served .a<-.
Phone and/or email .
Organization Web site (i
The following outlines the
target and medium: a .
Pre-localized youth TI
(which is already cove]
.<
. Loc,
- ---2- ,,
-. -. laun
Localized adult TV: $4
This
Step
. . . . cG.m . . Localizable live annom
The total to localize PSAs
I PS.k
tees.
Petree, Kirsten (HHSIASPA)
From:
Sent:
To:
Cc:
Subject:
Carla Horrilleno [CHorrilleno@AdCouncil.org]
Monday, July 25, 2005 6:50 PM
Petree. Kirsten (HHSIOS)
Shisler, Jessica (CDC)
RE: Questions on Youth Obesity Campaign
We' r e f i n a l i z i n g a pr opos a l and w i l l forL; ard i r t c ycc someci ne : o~. or r s w
w i l i have d e t a i l s r e g s r d i n g c o s r s , r i mi ng, e t c .
J enny i s ha ndl i ng t h e S c h o i a s t i c p o r t i o n o £ . , t h i s cempai gn, s o I'11 z oor e
s e e what our o p t i o n s a r e r e g a r d i n g d i s t r i b u t i o n of t h e ma r e r i a l r o :n? =
.A -..
. . -
. ..
- - - - .
- .
. .-
-- T&gks-. _ - .. . . . . .-
. F . . - . . * - . . . .-- -
Ca r l a
_ . _. . . . - --
--- -. ..-. ..,
- . .
----- Or i g i n a l Message-----
From: Pe t r e e , Ki r s t e n (HHS/OS) [ ma i l t o : Ki r s t e n . Pet r ee@hhs . gov]
Se n t : Monday, J u l y 25, 2005 12: Ol PM
To: Ca r l a Ho r r i l l e n o
Cc: S h i s l e r , J e s s i c a (CDC)
S u b j e c t : Qu e s t i o n s on Youth Ob e s i t y Campaign
He l l o Car l a- -
,.j? .,
\?.
J e s s i c a had some q u e s t i o n s a b o u t t h e TV a d r a g s : What i s t h e c o s t pr opos
t a g s t o t h e communi t i es? What doe s i + i n c l u d e ? And when do you t h i n k t h i
Al s o, . . s i nc e S c h ~ l a s t i ~ ~ ~ ~ i , l J . d Ls t r i b u t e t h e i r ma t e r i a l s , wouid t h e ma t e r l
go t o t h e communi t i es t o o ? I b e l l e v e t h a t we were t a l k i n g about J anuar y
. : .%-
Thanks much--
Ki r s t e n . -
. . .
r e ~.::r.-. ner s:.,
,.- - - . C C
,L..- - - -- .
f or . - t he cv ad
,ill be d o n e
be a va i l a bl e - . - t o,
t h e f i n a l .
Campaign Description
Petree, Kirsten (HHSIASPA)
From: Jenny Osterhout [JOsterhout@AdCounciI.org]
Sent: Monday, July 25, 2005 1.42 PM
To: Petree, Kirsten (HHSIOS); Morales, Dan (HHSIOS)
Cc: Anthony Signorelli
Subject: Campaign Description - ..
.. -
Dear Kirsten,
The following description will appear in our bi - m~nt hl ~~ubl i cat i on "Public Se.rvice Advertising I
SeptemberIOstober issue. Please review and let us know if you approve.
. . ., . .. .- - - - - -
- - - ...
- . . -
. - --..- . .~
. .-
Thanks, .. - . . - . - -
-=7- : .- --
Jenny
Encouraging Kids to Lead Healthy Lifestyles
In response to the nation's growing chilahood obesity epidemic, the Ad Council and the U.S. I:
Health 8 Human Services are launching new PSAs to encourage kids to lead healthier lifestyle
are an extension of the successful adult-targeted "Small Steps" effort (see page XX) and targe
9 years old. Created by McCann Erickson New York, the N spots inform kids that eatillg heal
them do the things they really love to do and, at the same time, have some silly fun. The ads c
(web link) where they can learn?more about the benefits of healthy eating and find exciting wa:
fun and active lifestyle. The n b N and Internet PSAs will be available soon.
Page 1 of 1
letin" in the
artment of
The new PSAs
iildren ages 6 to
food can help
ct kids to visit
:o lead a more
Conference Report
Youth Obesity Prevention Date: 711 4/05
I
Sponsor Present: Kirsten Petree, David Baker, Sanjay Koyani
. -. - .. .
Ad ~oun~il:Present: &thofiflignorelli, Sarah Humm, Barbara Shimaitis. ~ a d a l ssaev~
's, -- - -
.- . . .- _ ___ . .-
. _.- - -
. - -. -
Jenny Osterhout
- . . . -. - . . . , - - . -7 : - . . .
. - -
- .
Re: Youth Obesity Prevention Website Brei hg
Discussion/&reemen ts
The Ad Council briefed the HHS Web team on its plan for the upcoming Youth Obesity
Prevention Website. HHS provided the following guidance and recommendations: I
Il
According to HHS guidelines, the Youth site may contain Flash technology when
there is a comparable text equivalent available on the site.
. .- - ----
U
HHS no lor&&authorizes the redirection of URL addresses and the Ad Council was
HHS recommended that the Ad Council review the COPA guidelines and thi new
OMB Web-Site Policy for additional guidance and instruction.
-I
HHS indicated that a new "HHS Branding Desii" was created and coula bq
-.
implemented bii the new Youth site, as well as on the existing i ? . wx .smaflstFi.Zo?i
-
site.
I
advised to create a URL address for the Youth site that is a subset of
www.smallstep.~ov. Examples include ~w. smal l st e~. ~ov/ ki ds and
ww. smaUste~.~w/rn~-food
Next Steps
HHS to send Ad Council an approved youth government Web site audit to h
- . . - -
the content and program development for the Youth Web site (wlo 7118).
-
HHS to send Ad Council new HHS branding bar design (w/o 711 8):.'--'
- I
,
HHS to send recent government approved Web sites for reference (sent via email 7/14).
Il
THE ADVERTISING COUNCIL
261 Madison Avenue
New York, NY 100 16-2303
Fax: (2 12) 922- 1676
- Ad Council to direct questions about COPA guidelines andlor the new OMB
for Web sites to HHS (as necessary).
Policy
Petree, Kirsten (HHSIASPA)
I 1
From:
Sent:
To:
Subject:
Pearson, Christina (HHSIOS)
Monday, July 18, 2005 9:45 PM
Petree, K~rsten (HHSIOS)
ad council
hey - how did your meeting go with Peggy? Isn't Kate nice?-
I
Il
I got a call from Carolyn at the Ad Council asking me to RSVP for the August 9th event ... that's the epent In room 800 that -
.-
we were talking about this morning. I don't remember getting an invite or I'd send it to you ... you should be the
person going to the meeting, which from her phone message sounded really good. Her
Petree, Kirsten (HHSIASPA)
From: Bettencourt, Alice (HHSIOS)
Sent: Tuesday, June 07,2005 4:41 PM
To: Pearson, Christina (HHSIOS)
Cc: Morales, Dan (HHSIOS); Petree, Kirsten (HHSIOS); Baker, David (HHSIOS);' Hall.
Subject: RE: Ad Council Kid campaign URL
Christina -
Sorry for the delay in responding. In accordance with OMB and HHS policy, the URL for the ci
a .GOV. Once-a ,GOV address is approved, the corresponding domain names in .org, .corn. . r
. . . registered. However; the .GOV addressectmst be usedin all materials. We concerned that it
a
F i l e e n and their parents if a domairi is used in materials but 4 resolves twa smallstep addres
that you use the smallstep.gov/yourfoodaddress. Or you could simply use the smallste~~go\lz
a prominent link.
Please let me know ~f you have any question or if you'd like to discuss.
Alice
-----0rig1nal Message-----
From: Peanon, Christjna (HHSIOS)
Sent: Wednesday, lun&bl, 2005 2:20 PM
To: Bettencourt, Alice (HHSIOS); Baker, David (HHSIOS); Hall, Bill (HHSIOS)
Cc: Morales, Dan (HHSIOS); Petree, Kiisten (HHSIOS)
Subject. FW: Ad Council Kid Campaign URL
Importance: HigR'"- " '
Hi Web Team-ers -- . .---
Ad Council has a questjbn on U R L ~ ...please see below. Are we allowed to 01
case, they want CanYourFoodDoThat.com and .org). We wouldn't be creating a new v,
would be a portal address that would pass you through to a new section of the SmallStc
Please let me know your thoughts - we don't want to get off on the wrong foot but it wa
a web address that would correspond to the slogan of our_new campaign.
_ _ ,, . .>. ~- .. -
: . -:. .-<> -
. -- ... . . .-: - ~-
-----0rig1nal Message-----
From: Anthony Signorelli [mailto:as~gnorelli@AdCouncil.org]
Sent: Wednesday, June 01, 2005 1:29 PM
To: Pearson, Christina (HHSIOS)
Cc: Jenny Osterhout; Morales, Dan (HHSIOS)
, .=
Subject: Ad Council Kid Campaign URL _-_.
Christina,
Per'our conversation this morning, please confirm if we will be permitted to purchase a
for the kid targeted campaign.
As mentioned, we will not be building a new site, but rather directing the LlRL address t
sub page within ~. s ma! l s t ep, gov . If it's helpful, you can relate. this to when you type
your Web browser and http:llwww.kelloggs.com/us/ comes up instead. Or when you ty
www.smallstep.com and http://www.smallstep.gov/ comes up in its place. Those seein
type in www.canvourfooddothat.org and perhaps htJp://~.smaIIstep jpv!yourfood wc
revealing a page within the site that is relevant to kids and consistent with the spots.
(HHSIOS)
aign should be
etc. can be
confuse both
~e'-*coin d e n d
. ...
- -
%wand prov~de - - ..
. A -
- -
ie URLs ( ~ n this
ite, per se -- it
org website.
be great to have
r URL address
ace people on a
w. kellog.com in
I ads would
come up,
The use of a uniquely named Web address will allow us to design a page within the sm
is inline with the kid advertising and will reinforce the taglineltheme for our campaign, "(
That".
Also, having kids visit a sub page of the smallstep.gov Web site rather than the homep:
track the success of the kid targeted effort separately from the adult campaign. It also I
with regard to COPA compliance issues. - . .
Thanks, .- ~
...
Anthony
Anthony Signorellil Campaign Director I The Advert~sing Council
..
261 Madison Ave. I New York, New York 10016
,
. - . ~ - ..
. . . . .
. . .
....
. . - - P:I.~L~) - -- 984-1 989i - ~: . asi ~norel l i @adcounci l . or~
a -z; -'- - - . . . .
. . . .
. .
- ~
- - -.
.- .
. . . . . . . . . . . . . -.
.">. - . .
Page Z of 2
tep.gov site that
Your Food Do
will enable us to
've it will help us
Petree, Kirsten (HHSIASPA) I
From: Anthony Signorelli [asignorelli@AdCouncil.org]
I
Sent: Tuesday, June 07,2005 3:20 PM
I
To: Pearson, Christina (HHSIOS)
I
Cc: Morales. Dan (HHSIOS); Heidi Arthur; Jenny-Osterhout; Petree, ~i r st en (HHSIOS): l ~ar l a Horrilleno
Subject: RE: Ad Council TV Production & Print Shoot - Approval Requested
.
Thanks Christina, I know there is a lot. We'll be certain to get plenty of options.
I will call you in a few minutes about the print est~mate'?
2) Would you call me about the estimate for the photo shoot? No problems but want to
-----Original -Message-----
..,,- . . . . .. . From: Anthony- Signorelli~mailto:asignorel~AdCouncil~?g] ./. -
. -
. . ..
Sent: Tuesday, ~ u n e 07,-2005 12:06 PM
To: Pearson, Christina (HHSIOS) .. .
Cc: Morales, Dan (HHSIOS); Heidi Arthur; Jenny Osterhout; Petree, Kirsten (HHSIOS); Carla Horrilleno
Subject:' Ad Council TV Production & Print Shoot - Approval Requested
Importance: High
_ _ . ._ .. A- C
-.
I:-. - . . - .- . .- ..
Christina, . 1
'. .
Please click the link below to view the locations for our lV shoot this week. ~oubl e~cl i ckon' the image to
enlarge each photo.
. . I
-----Original Message-----
From: Pearson, Christina (HHSIOS) [mailto:Christina.Pearson@hhs.gov]
Sent: Tuesday, June 07, 20052:38 PM
To: Anthony Signorelli
Cc: Morales, Dan (HHSIOS); Heidi Arthur; 'Jenny Osterhout; Petree, Kirsten (HHSIOS); Carla
Subject: RE: Ad Council TV Production & Print Shoot - Approval Requested
Hi - I got back at mid-day and have been going through your stuff. Locations are fine. Casting
too. ..:.* LL
\--:
Two things:
Horrilleno
tape was good
. -
Also, please sign and return the estimates for the adult print shoot (occurring tomorrow) aiap.
I
. - A) Re the shoot - please be sure to get us some variety ... by that I mean it would be good to have some options
on the belching and Bullseye spots. While there. it would be nice to get some understated belcdles too asyel l as . . .
shots of the Grandpa lighnWt€irig-MS face Sure you'd get it in a variety of ways but it would make me feel better
to at least know we have "less dramatic" belches or face-slaps if we want to go in that direction ip the editing
process ...( the kid looks physically oveyrought when belching and that seemed a bi! toagross-out.-..&---
. . . ...
I
YOU should have also received the casting tape this morning, per my voice message. We
approvat on both casting and location today.
Thank you,
Anthony
will need
FW: http://www.smugglersite.co~ealthy~America~Locations/ Page 2 of 1
FW: http://www.smugglersite.com/HealthyYAmericaaLocations/
Petree, Kirsten (HHSIASPA)
From: Anthony Signorelli [asignorelli@AdCouncil.org]
Sent: Tuesday, June 07,2005 12:06 PM
To: Pearson, Christina (HHSIOS)
Cc: Morales, Dan (HHSIOS); Heidi Arthur; Jenny Osterhout; Petree, Klrsten (HHSI
Horrilleno
Subject: Ad Counc~l TV Prduct i on & Prrnt Shoot - Approval Requested
Importance: Hlgh
3s): Carla
.h
Christina, I
Please-clickdhe-link . - below - to view the locations * - for o u r : u shoot this week. Double click on th " image to-enlarge
- -
T -eaQphotd. ... - ..
. . . . . .
- -.
.. -.
- 1 - - .: 2
...
.. Y - -
.-I -.
. - ..
--
- --
You should have also re&i"edethe c as hg tape this morning, per my voice message. w e will need appr ov al . ~~
. .-
both casting and location today.
1 1
. .
ll
Also, please sign and return the estimates for the adult print shoot (occurring tomorrow) asap.
Thank you,
Anthony
Petree, Kirsten (HHSIASPA)
From: Anthony Signorelli [asignorelli@AdCouncil.org]
Sent: Thursday, June 02,2005 10:22 AM
To: Morales, Dan (HHSIOS)
Cc: Jenny Osterhout; Heidi Arthur; Pewee. Kirsten (HHSIOS), Carla Horrilleno, Pearso
(HHSIOS)
Subject: RE: Ad council update--W Shoot, ~ducational Mkt Meeting, 8 Secretary Event
Daniel,
Thanks for getting this back to us in a timely manner. Ym glad there were no substantial chanc
information is _scjentifically supported. ...
. - -
. . - . - - - -
--
. . . : . . - -
..k
~ 6 ~ l ' ~ p a s s the scripts on to McC-an"for final copy tweaking -and return tuyoa-one last tlme fi
and the creative team may simply wantto make revisions to smooth out some of the latiguage
friendly. We will make sure the substance does not change.
Also, we will have McCann share thew vision for the food graphic so we may obtaln the necess
Please confirm that the following is a proper list of the food groups that need to be depicted:
- Grains
- Vegetables
- Fruits
- Milk
, .I
%7.
- Meat 8 Beans
Oils (is this necessary to point oh?)
Source: MyPyramid. gov
.c,w--- -. A-
Any guidance you can provide on how to best illustrate these groups would be helpful. One s~
to use the pictures depicted at the MyPyramid site for each group.
. .P
Thanks again,
Anthony
-----Original ~essage-----
- --.- From: Morales, Dan (HMSIOS) ~rnailto:Dan.Morates@hhs.govJ-:=' - - - -
Sent: Wednesday, June 01, 2005 6:43 PM
To: Anthony Signorelli
Cc: Jenny Osterhout; Heidi Arthur; Petree, Kirsten (HHSIOS); Carla Horrilleno; Pearson, Chris
Subject: RE: Ad Council Update - TV Shoot, Educational Mkt Meet~ng, & Secretary Event
Anthony,
....... .
Attached, please find an updated and approved script. You will notice that the changeswe-re
Mainly adding some more fruits and small word changes to Bullseye, adding a few words in G
and switching to low fat cheese in The Birds. Also, in'the healthy food graphic will need to inc
all the food groups. We would like to see that graphic so that we can have our experts ok it.
We'll be happy to discuss with you the scrlpt changes and any suggestions and input you ma)
Thanks you,
Daniel
Page 1 of 2
and that the
ppflvat.' Ted
. . . .
j make more_ kid
- -
- --
approvals.
. -. . . . . .
. .
- __
-.
estion might be . . .
vely small.
dpa,
a graphic with
From: Anthony.Signorelli [mailto:asignorelli@AdCouncil.org]
Sent: Tuesday, May 31, 2005 4:41 PM
To: Morales, Dan (HHSIOS); Pearson, Christina (HHSIOS)
Cc: Jenny Osterhout; Heidi Arthur; Petree, Kirsten (HHS/OS); Carla Horrilleno
Subject: Ad Council Update - TV Shoot, Educational Mkt Meeting, & Secretary Event
Dan 8 Christina,
Attached, please find the production schedule for-the upcoming TV shoot. As you will n
hold the pre-production meeting on either Wednesday (618) or Thursday (619). The pro(
place on Friday and Saturday.(6110 - 611 1) and, will be held somewhere in the tri-state a
. .
scouting is currently underway).
We welcome you at the shoot and would encourage your involvement In the pre-produc
1s the last opportunity to Impact the creat~ve to-any great degree (wardrobe, shootlng bc
Let us know if you plan to attend so that we can include you on any pre-productron mate
be here in-person for the pre-pro, wwi l l connect you via conference call
rk - - = = - - -
- -
In addition to theupcoming shoot, we have invited the three educational marketiKg-orga
present their proposals here in NYC next week (Wednesday - 618). You will receive the
which outline each organization's in-school educational marketing program, in the mail t
Please review them and let us know if you have any preliminary thoughts. It is worth a I
prior to meeting with the firms next week.
Finally, please let us know if we should overnight the campaign bracelets and brochure!
so they can be included at the secretary's event tomorrow in Washington. GYMR and (
will be a great, inexpensive forum to highlight our campaign.
B
Best Regards,
\: .,
Anthony
: - +. ds- - .- ..',&,
~ n t h o n y Signorelti1 Campaign Director I The Advertising Council
261 Madison Ave. I New York. New York 10016
,.
p: (21 2) 984-1 9891 E: as~gnoreIli@adco_~m.org
Page 2 of Z
e. we plan to
:ion will take
(location
I meeting. as ~t
js, etc.). Please
;. If you cannot
.--z : 0
. - ..
ation finalists to
. - - -- - ..
tten proposais,
orrow morning.
f discussion
your attention
team believe it
Petree, Kirsten (HHSIASPA)
From: Morales, Dan (HHSIOS) 1 1
I1
Sent: Wednesday, June 01,2005 6:43 PM
I
To: 'Anthony Signorelli'
I 1
Cc: Jenny Osterhout; Heidi Arthur; Petree,Xirsten (HHSIOS); Carla Horrille'no; ~dar son. Chr~stina
(H HSIOS) 1
Il
Subject: RE: ~d~c ounc i l update - TV Shoot. Educational Mkt Meeting, 8 Secretary Event
Attachments: Can Your Food - N Scripts AC Rev 6 1 05 edits.doc
I
-.
Anthony,
. . . ~~ - -.
. . ..
- ~
d t t w h e d . please fit% an updated and approved script. you will notice that
Mainly adding some more fruit<andsm~ll word changes to Bullseye,
. - - -- -
and switching to low fat cheese in The Birds. Also, in the healthy food graphic will
. ..
all the food groups. We would like to see that graphic so that we-can have our experts ok it.
We'll be happy to discuss withyou the script changes and any suggestions and
Thanks you,
I
Daniel
I
-----Original Message+---,
From: Anthony ~i ~noret h~~mai l t o: asi ~norel l i @~d~ounci l . or~]
Sent: Tuesday, May 31, 2005 4:41 PM.
To: Morales, Dan (HHSIOS); Pearson, Christina (HHSIOS)
Cc: Jenny Osterha&+Heidi.&thur; Petree, Kinten (HHSIOS); Carla Horrilleno
Subject: Ad Council Update - TV Shoot, Educational Mkt Meeting, & Secretary Event
1 1
; 1 . , , .-
. . .
Dan 8 Christina,
7 . - * - -.---
Attached, please find the production schedule for the upcoming TV shoot. As you will nyt~ce, we plan to
hold the pre-production meeting on either Wednesday (618) or Thursday (619). The prodpction will take
place on Friday andSaturday (6110 - 611 1) and will be held somewhere in the tri-state area (location
.-
. -.
scouting is currently underway).
. - .
.- I
A". . -. -. - -9- --R-- .- *-
.-. .
We welcome youat the shoot and would encourage-your involvement in the pre-producten meeting, as it
is the last opportunity to impact the creative to any great degree (wardrobe, shooting bo$rds, etc.). Please - -
let us know if you plan to attend so that we can include you on any pre-production materials. If you cannot
be here ifl~person for the pre-pro, we will connect you via conference call.
In addition to the upcoming shoot, we have invited the three educational marketing
. .....:. . - present their proposals here in NYC next week (Wednesday - 618). You will receive
which outline each organization's in-school educational marketing program. in th.e-mail
Please review them and let us know if you have any preliminary thoughts. It is worth a
prior to meeting with the firms next week. . ,
Finally;-please let us know if we should overnight the campaign bracelets and brochures to your attention
so they can be included at the Secretary's event tomorrow in Washington. GYMR and oJr team believe it
will be a great, inexpensive forum to highlight our campaign.
I
I1
Best Regards, 1 1
Anthony
Anthony Signorellil Campalgn Dlrector I The Advertlslng Councll
261 Mad~son Ave. 1 New York, New York 10016
P: (21 2 ) 984-1 9891 E: as~gnorel l ~Qadcounc~I . org
Petree, Kirsten (HHSIASPA) I
I 1
From:
Sent:
To:
Subject:
Morales, Dan (HHSIOS)
Wednesday, June 01,2005 12:01 PM
HHSIOS ASPA
A.P. story on "We Can"
St udy: Ki ds Can Be Tr a i ne d t o Ea t Be t t e r -
By LAURAN NGERGAARD
The As s oc i a t e d Pr e s s
Wednesday, J une 1 , 2005; 11: 17 AM
"It s u g g e s t s t h a t k i d s who l e a r n t o e a t h e a l t h y d u r i n g t h e i r a dol e s c e nc e w i l l c ont i nue t o
e a t h e a l t h y , " s a i d D r . El i z a be t h. Na be 1, c h i e f of t h e Na t i ona l He a r t , Lun- and Bl ood
s p r e a d t h e r e s u l t s .
\
4
I n s t i t u t e , whi ch s pons or ed t h e r e s e a r c h and on Wednesday b e g i n s t h e "We a n! " program t o
1
.
1 -
WASHINGTON - . - Si mp l e k i d - f r i e n d l y - - . t r a i n i n g is good n u t r i t i o n g o r E- co 11-year-c. 2~ z : 2%:
- - h z l t h i e . r $-or t - h r e e ~ y e a r s , a l t h , o u g h s nacks ,
d e s s e r t s and p i z z a s c i : : ma&= ur a- - -
4 , - 7 ' - -
a s t o n i s h i n g t h i r d of t h e y o u n g s t e r s ' d i e t s , r e s e a r c h e r s r epoyf ed Wegne-~a. ~\ ;
. . - . . * . . * .
. . . . .
. .
, - -
. .
. .
I t ' s t h e b i g g e s t s t u d y e v e r t o t r a c k t h e i mpact of chi l dhood n u t r i t i o n edE:nrioz, iz: ;:
'-
\:
One key: Don' t f o r b i d t h e f bods t h a t c h i l d r e n f i n d yummy, b u t t e a c h ba l a dc e t h a t t h e r e
a r e "go f oods " f o r e v e r y day, "sl ow f-oods" f o r a few t i me s a week, and "whoa-foods" t o- e a t
o n l y once i n a whi l e .
1 1
I 1
I
Sa c ks a maj or new government campai gn t h a t ai ms t o keep p r e t e e n s from
some of t h e same t a c t i c s - t h r o u g h t r a i n i n g pr ogr ams . and r e a l - wor l d r i p s
p a r e n t s .
.<.-*-,,,.- , - ..,A
. . . . . .
For exampl e, e a t i n g a h e a l t h y b r e a k f a s t i s i mpor t a nt f o r s t a y i n g
g r a i n c e r e a l , l i k e oat meal ; i s a go-food c hoi c e . P r e f e r wa f f l e s
"s l ow f oods , " pe r ha ps f or . t h e weekend. Cr o i s s a n t s , doughnut s o r
c e r e a l s a r e whoa f oods , maybe f o r a h o l i d a y o r v a c a t i o n t r e a t .
ge5::ns fsr b y - s i n ?
Bi r e c c e c a: : hei r
Ge t t i n g gr ade- s chool c h i i d r e n i n t h e h a b i t of d r i n k i n g l o wf a t mi l k i n s t e a b of whol e mi l k,
11
e a t i n g a n a p p l e a day, o r choos i ng c a r r o t s t i c k s o r r a i s i n s a s an a f t e r - s c h o o l s nack makes
t hem more l i k e l y ' t o c o n t i n u e t h o s e h a b i t s when t h e y ' r e o l d enough t o choolke f oods on t h e i r
-- - . - awn, - s a i d - - No r t h we s t e p Uni y, er s i t y d i e t i - t i a n LindSrVan Horn, who, l e d. ~~h~~~n~. ~- s s t . ~dy , .
-- .
. - ' 'ii - - .
dogs a r e s e r ve d a t t h e b a s e b a l l game, t h a t ' s what t h e y ' l l e a t . when t h e o n l y
c h o i c e a t t h e s c hool l unc h pr ogr am i s mushy beans .
Al r e a dy, t h e n a t i o n ha s 5 mi l l i o n c h i l d r e n a ge s 6 t o 16 who a r e
The new s t u d y t r a c k e d 595 c h i l d r e n , h a l f of whom had r e c e i v e d , wi t h t h e i r
e d u c a t i o n on how t o make h e a l t h i e r f ood c h o i c e s . Thr ee y e a r s l a t e r , t h e k
a t t e n d e d t h e n u t r i t i o n c l a s s e s were e a t i n g more "go" f oods t h a n t h e i r pe e
gr oup e xc e pt f r u i t , Van ~ o r n r e p o r t s i n t h e J une i s s u e of t h e j o u r n a l Ped
a l s o a t e f ewer "whoa" f oods wi t h cne e x c e p c i o r : c i z z z . And f o r d e s s e r t s ,
l i k e l y t o p i c k l owe r - f a t opc i ons l i k e f r o z e n yogur t .
S t i l l , n e i t h e r gr oup a t e enough f r u i t s o r v e g e t a b l e s , and t h e hi gh amount
s na c ki ng and p i z z a was s t u n n i n g , s a i d Van Horn.
p a r e n t s , s p e c i a l
. ds who had
-s i n e ve r y f ood
. a t r i c s . They
: hey were more
of d a i l y
Now t h e $ 2 . 6 mi l l i o n "We Can!" campai gn ai ms t o e xt e nd t h o s e f ood l e s s o n s - and t i p s on
f i t t i n g i n more p h y s i c a l a c t i v i t y - t o a l l 8- t o 13- year - ol ds .
, . - .
I t ' s a t wo-pronged pr oqr am. F i r s t , more t h a n 35 com~. . ur . i t i s r s c f a r ??-:e ? I - 7 . t . : ; :: :I:+:
. . I .
yout h and p a r e n t e d u c a t i o n m a ~ e r i a l s , o r t o o f f e r hands-or. a c z ~ v l t ~ e s ~'23:. E: - =..--=-- - = - - : -
I 1
t h a t t e a c h n u t r i t i o n and a f t e r s c h o o l programs t h a t pr omi s e heal t h: , s n s =x =.
71
I 1
Second, a government Web s i t e ai med a z pa r e nc s - ht cc: / / xecai . . n h l b i . ?.ik.. ?;-: -----; L - - . - - = = - - -
. -
- -
education on ways t o f i g h t o b e s i t y , ; n c i u d i n g s uc5 rips 2s:
I
Many c h i l d r e n l i v e i n c o mm%n i t i 6 s where t r a f f i c , d i s t a n c e .
g e t t i n g t o a par k o r gym i mp o s s i b l e . Al s o Wednesday, t h e Na t i o n a l cf L e i l ~ k is
b r i n g i n g t o g e t h e r r e s e a r c h e r s t o d e b a t e how much a c h i l d ' s :he r i s k .
f o r o b e s i t y , and how t o h e l p .
- Chocse f ood portions no l a r g e r chan yoi?r f i s t , E gr owi n2 - crcide -
Re s t a u r a n t s al mos t al ways s e r v e t o o much; pi ar . t o b r i r , ~ home 1- z- - . 7- =- c _ _ _- . - _ _ .
,....a - '
- Make i: e a s i e r t o g e t h e a l t h y s nacks and ha r de r t o g e t u n i e a l z h y
----- Or i g i n a l Message-----
From: St e ve ns , Cr a i g (HHS/OS)
Se nt : Wednesday, J une 01, 2005 11: 59 AM
To: HHS/OS ASPA
;8'
Su b j e c t : +
i n t h e house, but keep a bowL of f r u i t wi t h i n r e a c h on t n e ki csher . ccur . r dr .
checkout l i n e wi t hout t h e candy d i s p l a y . ~- '
- Li mi t TV o r vi de o games t o t wo hour s o r i e s s a day. Don' t j u s t s i r and
your c h i l d r e n t o a j umpi ng- j ack c o n t e s t durQng commer ci al s .
.
- Go on a n a f t e r - d i n n e r f a mi l y w a l k - ~ r ~ . - b i k e r - i de; make ouzdoor p l a y , o r
r4crea&ion - - cent er s , r o u t i n e . - ..- . .
Ch r i s t y Fe i g d i d "We .Lb!-.nlo.n-her 10: 15 cnn h e a d l i n e news l i v e s h o t t h i s morning,,.. . i t . r ar , . .
a g a i n a t 11: 15 on HLN and w i l l be on a g a i n a t 12: 15
I
2 : ~ s ~ E
x a t c ? - cki 211en~e
.
r l s r t s t o - ' ~ ~ ~ . s - - 2 r
. . . ~ - - . - . - . . .
.~ .e-
, .- -:- -- 0
Petree, Kirsten (HHSIASPA)
I1
From: Anthony Signorelli [asignorelli@AdCouncil.org]
I
Sent: Wednesday, June 01,2005 9:28 AM
I
To: Pearson, Christina (HHSIOS); Morales, Dan (HHSIOS)
I
Cc: Jenny Osterhout; Heidi Arthur; Petree. Kirste" (HHSIOS); Carla Horrilleno ' 1
Subject: RE: Ad Council Update-- N Shoot, Educational Mkt Meeting, & Secretary Event
Sounds great.
I I
I
ll
Yes, the shoot will take place in the NYC area (could b%N.J. or CT). We will know more toward the end of this
. .
week or- beginning of next. .
I
. . - - . . . -
. ..
.- -
- .
- - .
.-
-*
- - - -- - .
~ ~ - - ~.
- -.
. ---. _.-. - -
Thanks,
-. -
. * -
. ..
Anthony - -
- -
- --
. .
. ..
-5.
-----Original Message-----
From: Pearson, Christina (HHSIOS) [mailto:Christina.Peanon@hhs.gov]
Sent: Tuesday, May 31,2005 8:01 PM
To: Anthony Signorelli; Morales, Dan (HHSIOS)
Cc: Jenny Osterhout; Heidi Arthur; Petree, Kirsten (HHSIOS); Carla Horrilleno
Subject: RE: Ad Council Update - lV Shoot, Educational Mkt Meeting, & Secretary Event
.+'
Hi Anthony -- <>..
Thanks very much for the information ... we're trying to work calenders to see if one of us can
When you say "tri-state area," do you mean the NYC area? Also, we're finalizing the scripts
and are confidant we'll be able to move forward tomorrow ...
.<-.--- - ...'A
. . . ~ . . .. . -
. . .
-----Original Message----- ll
From: Anthony Signorelli [mailtd:asignorelli@AdCouncil.orgJ ,. .T
ll
Sent: Tuesday, May 31,2005 4:41 PM
To: Morales, Dan (HHSIOS); Pearson, Christina (HHSIOS)
Cc: jenny OsterhouKHeidi Arthur; ~etr'ee, Kirsten (HHSIOS); Carla Horrilleno
Subject: Ad Council Update - lV Shoot, Educational Mkt Meeting, & Secretary Event .-
.-- -- -. .. ., .. .
. . -
_C
.- .- _
'. - -.-
.a,, - . - . - - - .--- . . ... . -.
. .. .-. . .-.
Dan & Christina,
Attached, please find the production schedule for the-upcoming TV shoot. As you will no I ice, we plan to
hold the pre-production meeting on either Wednesday (618) or Thursday (619) The prodqction will take
place on F~iday and Saturday (6110 - 611 1) and will be held somewhere in the tri-state area (location
scouting is currently underway).
We welcome you at the shoot and would encourage your involvement in the pre-productibn meeting. as it
- . "
.. ..
IS the last opportunity to impact the creative to any great degree (wardrobe, shoo!]ng boards, etc.). Please
let us know if you plan to attend so that we can include you on any pre-production materials. If you cannot
be here in-person for the pre-pro, we will connect you via conference call.
I
Finally, please let us know if we should overn~ght the campaign bracelets and brochures t ' ~ your attention
so they can be included at the Secretary's event tomorrow in Washington. GYMR and our team believe it
I
In addition to the upcoming shoot, we have invited the three educational marketing organrzation finalists to
present their proposals here in NYC next week (Wednesday - 618). You will receive the jritten proposals.
which outline each organization's in-school educational marketing program, in the mail tomorrow morning.
Please review them and let us know if you have any preliminary thoughts. It is worth a br
prior to meeting with the firms next week.
ef discussion
will be a great, inexpensive forum to highlight our campaign.
Best Regards,
Anthony
Anthon? Si gno~l l i l Carnpa~gn D~r ect or I The Advert~sl ng Counc~l
261 Mad~son Ave. I New York. New York 1001 6
P: (2 12) 984- 19891 E: as~gnorell~@adcounc~l.org
-
Page 2 of 2
Petree, Kirsten (HHSIASPA) I
From: Anthony Signorelli [as~gnorelli@AdCounciI.org]
Sent: Tuesday, May 31,2005 4:41 PM
To: Morales, Dan (HHSIOS); Pearson, Christina (HHSIOS)
Cc: Jenny Osterhout; Heidi Arthw; Petree, Kirsten (HHSIOS); Carla Horrillmo
Subject: Ad Council Update - TV Shoot, Educational Mkt Meeting, & Secretary Event
Attachments: Youth Production Schedule 5-31-05.xls
Dan & Christina,
I
Attached, please find the production schedule for the ;pcoming TV shoot As you will notice, wp plan to hold the
pre-productiohmeefmg on either Wednesda (618) or Thursday (619). The production will take ?lace on Riday
-&md-%turday (6110 - 611 1) and will be. held'somewhere in the tri-state area (location scouting is purrently
.. - - - / -- . -- - . . . - . - - -- - - -.
underway). .. .. . .- . - .. .-- 1- 1-1 -
- . .
. .
. . ..
--
- --
ll
. ..
We welcome you at the shoot and would encourage your involvement in the pre-production rneetlng. as it is the
last opportunity to impact the creative to any great degree (wardrobe, shooting boards, etc.).
if you plan to attend so that we can include you on any pre-production materials. If you cannot here in-person
for the pre-pro, we will connect you via conference call.
Best Regards,
Anthony
In addition to the upcoming shoot. we have invited the three educational marketing organization finalists to
present their proposals here in NYC next week (Wednesday - '618). You will receive the written proposals, which
outline each organization's in7school educational marketing program, in the mail tomorrow morning. Please
- - - - 3- . - -
- -
.. Anthonv . Signorcllil Campa~gn Dtrector j-.Tbe Advert ~s~ng Counc~l
a - -
-=I--=-- --
26 1 Mad~son Ave 1 New ~ o r k . New York 1001 6
review them and let us know hfbu have any preliminary thoughts. It is worth a brief discussion prior to meeting
with the firms next week.
>
Finally, please let us know if we should overnight the campaign bracelets and brochures to
can be included at the S~t f &ay' s- went tomorrow in Washington. GYMR and our team
inexpensive forum to highlight our campaign.
Petree, Kirsten (HHSIASPA)
Page 1 of 1
From: Anthony S~gnorelli [as~gnorelli@AdCouncil.org]
Sent: Tuesday, May 31,2005 10.26 AM
To: Morales, Dan (HHSIOS)
Cc: Heidi Arthur; Jenny Osterhout; Petree;Kirsten (HHSIOS), Pearson. Chr~st~na
Subject: Revised Youth 0-besity Prevention Scripts I
Importance: High
I
Attachments: Can Your Food - TV Scripts AC Rev 5.27.05.doc
Daniel,
. . . I hope you-eGoyed4he long weekend. I certainly did.
' . ~
c:.
,: 3
3, - - . . - - .
. . . . . - .
- - -.
. - .
Attached, please find revised TVsctipts from McCann As with the previous round of scr i pf s. ~~at t er npt ed to
- -- -
make the claims broader and more specific to the recommendations provided in the 2005 Dietary ~ui del i nes. -We
believe the information provided to be accurate, however, we would like your input and approval based on HHS'
-.
expertise around the science. If you agree with the changes, these will be considered final.
I
It is important that we agree to the foods highlighted in the ads by COB June 1st (melon, mando, fruit. whole
wheat bread, and cheese) and the claims no later than June 3rd (i.e. "foods rich in fiber are gbod for your heart",
etc).
I
Anthony $ignorellil Campaign Director I The Advertising Council , -.c
261 Madison Ave. 1 New York. New York 1001 6
.. .
P: (21 2) 984- 19891 E: asignorelli@adcouncil.org
- .
Il
We plan to send a revised p$@ction schedule in the next day or so, with the shoot tentatively planned for June
9th 8 10th.
. .
Thanks again for all your assistance,
Anthony -?.-ad- .- >,-
.- . . . . . - _ .
. . . -
- .
Petree, Kirsten (HHSIASPA)
From: Morales, Dan (HHSIOS)
Sent: Thursday, May 26,2005 529 PM
To: HHSIOS Interviews
Subject: FW: decision makers - Beato interview
-
National Journal would like to do apiece on Dr. Beato for their upcoming 2005 Decision Maker
small.profile piece, an example is attached below.
Okay to do? .
. ; ..
Daniel . - - - - . - - --
. - .
. .. . --
- - L- - . ,
. . . . . . . - .=..-.. .
.. --
.. -
. . . - ,, - - -
-- . - - --
-- . ..
-----Original Message-----
From: Bell, Peter [mailto:pbell@nationaljournaI.com]
Sent: Wednesday, May 25, 2005 458 PM
To: Morales, Dan (HHSJOS)
Subject: decision makers - Beato interview
8'
Dan, k?,
-Here's an example from the 2001 Decision Makers' issue. As you can see, the intent is introdul
person to readers, and if possible give a bit of insight into what they do. These are not full-scalt
think I'd need to take moWWanl5'minutes of phone time with Ms. Beato. That's about how lo1
Jennifer Young a few weeks back.
r :a
Thanks Dan.
Peter Bell *-
National Journal Group
1. - - -
202-739-8576 "
- - - . 202-261 -0314 (fax) =
. .
pbell@nationaljournal.com
John L. Hensha'w
Assistant Secretary (designate) for Occupational Safety and Health
Administration
202-693-2000 - -
-.-.- ..
If confirmed, Henshaw will direct an agency that writes and enforces
workplace safety regulations. But he'll be stepping into a job that one
analyst calls -!'the basement of hell," because of the difficulty
in striking a balance between the highly competitive interests of business and labor. Or
delicate issue he'll deal with is ergonomics. Henshaw, 5 1. is now the environment, safe
director for Astaris. a St. Louis-based chemical company. He has also managed safety i
programs for Monsanto Co. and Solutia Inc. Indeed, Henshaw receives kudos for his b:
safety issues, even from labor groups. "He is very well-respected in the safety and heal
said one union official. Still, labor wonders who will be calling the shots on these work
ssue. It will be a
the profiled
rofiles, so I don't '
I spoke-:with . : :
particularly
, and health
1 health
;ground in
community,"
ace issues-
1
Henshaw or the generally pro-business Bush White House. A graduate of Appalachian state L7ni\ ersl?.
Henshaw holds a master's degree from the University of Michigan. He senled 16 years an the .4ir
National Guard as a bio-environmental engineer.
I
Petree, Kirsten (HHSIASPA) 1 1
U
From:
Sent:
To:
Cc:
Subject:
Morales, Dan (HHSIOS)
Thursday, May 26,2005 11:38 AM
Keane, Kevin (HHSIOS); DeFrancis, Suzy (HHSIOS)
O'Neill, Jim (HHSIOS); Petree, K~rsten (HHSIOS)
Small Steps Bracelets and OBESITY IN AMERICA'S YOUTH CONFERENCE
I
-
The Ad Council suggested that during th2 Secretary's remarks a: tne
the Small Steps campaign and-have us distribute a few hundred of :he
. . .
Bracelets. They have approximately i, 000- bracelerrs avaiiable. The
ship bracelets and print out some handouts abcut the campaign.
Importance: High 1 1
ll
Would this be something you would be interastea in doing?
- .-
Daniel . . - -'..
!
-. -
. . . . - ~ - - .
~ -
' -- . - .. - - .
. .
- . . - . . . . ~
- -.
. -
-----
....
Original Message-----
t7-- : . . - - . . -.
From: Anthony Signore~~i"~mai~t~:asignorelli@~d~ouncil.org]
Sent: Thursday, May 26, 2005 11:02 AM
To: Morales, Dan (HHS/OS)
J'
Daniel, N?!
Is there any opportunity to have Secretary Levitt mention the Small Step in his
remarks next Wednesday and have your--staff distribute a few hundred
Bracelets? This event looks like a great way to boost the exposure
amplify our important..wsag.e+ about taking small steps. -. . . . . . . . . . .. ..
. . _ - .
. .- - .
- .
:- . .
-..
Cc: Carla Horrilleno; Jenny Osterhout; Pearson, Christina (HHS/OS); Perre$, Kirs'ec
(HHS/OS)
Subject: FW: NIEHS PRESS CONFERENCE FOR THE ENVIRONMENTAL SOLUTIONS TO OBESITY IN
AMERICA'S YOUTH CONFERENCE 1 1
----- Original Piessage-----
-' =...s =Fr.om
.. NIH news ireleases and news .items -'[mailto: NI~PR~SS~~LIST. NIX. GOVJOB . . ~. .&h_aal_f -. . Of-.NIH .-. . OLI-B
= l
(NIH/OD) ;
Sent: Thursday, May 26, 2005 10: 07 .AM .
To: NIHPRESS@LIST.NIH.GOV
Subject: NIEHS 'PRESS CONFERENCE FOR THE ENVIRONMENTAL SOLUTIONS TO OBESIT
IN AMERICA'S
YOUTH CONFERENCE
Please let us know your thoughts so we can quickly get you any information or materials
U.S. Depdrtment of Health and Human Services
you will need. i . :5. s
Thanks,
NATIONAL INSTITUTES OF HEALTH
- :..=:.=
. ...
NIH News
Anthony . . .
National Institute of Environmental
Health Sciences (NIEHS)
http://www.niehs.nih.gov/
FOR IMMEDIATE RELEASE
Wednesday, May 25, 2005
CONTACT :
Ann Gordon, Hager Sharp
262-842-3600
Christine Bruske, NIEHS
919-949-2306
Media Advisory
NIEHS DRESS CONFERENCE FOR THE ENVIRONMENTAL SOLL'TIONS TO OBESTT'Y I t < .zL-t.:E
CONFERENCE
WHAT :
Press Conference for NIEHS "Envlronnerrtal Solutions to Obesi~y L:! .z-~er:=
conference.
WHEN :
Wednesday, June 1, 10:15 a.m. (immediately-following opening remarks).
. - ..
WHERE:. -. - - :- - - - -
- ' kmhi ri ' gt on-' convent i on Center-, -~oom-203. A/B
. . . . . . . . - . . - .
- -.
. -
- -
801 Mount Vernon Place,. NW:,,
- _ -:7- .- '--
Washington, DC 20001
ATTENDEES:
The Honorable Mike Leavitt, Secretar,y, Department of Health and Human Se
Admiral Richard H. Carrnona, U.S. Surgeon General; Dr. David Schwartz, Ci
Lynn Swann, Chair, President's Ccuncil on Physical Fitness and Sports
WHY:
National and community leaders will join researchers to sort out how a c
increases the risk for @esity and to identify ways the environment can
address this health epid6tc. More than 700 people will gather for a two
"Environmental Solutions to Obesity in America's Youth," sponsored by th
In-stitute of Environmental Health Sciences, one of the National Institut
.......
BACKGROUND: . , A . A - . . &&
The NIEHS is working to determine how the environment affects obesity ra
build upon promising programs that create safe, healthy communities that
better choices and have active~!Lifestyles. ..- .>- -
In the last three decades, obesity has doubled among preschoolers and ad
tripled among kids between the ages -of 6 and 11.
CONFERENCE HIGHLIGHTS:
- A-yz-. Government . . and community leaders will share their ---. success stories. Speak
organizations as ~atino Health Access Xnd cailfori'nia Adolescent. Nuf~i-t-io
discuss how they developed culturally appropriate environmental solution
. . . . .
minority communities.
~epresentatives from Florida, Massachuset~s, and North Carolina transpor
organizations will discuss how they improved children's health by making
bicycling to school safer, easier and more enjoyabie.
~eseii'6cefs from the National Center for Smart Growth, Louisiana State U
Emory University will share their research and insights on how ~o-:elfelffec~
assess the connection .between the environment and obesity.
, ~
. .
Industry will also be part of the discussion. Sesame Street will join a
with Pepsico; Sony Computer Entertainment, Stonyfield Farm, child advoca
Children Now, youth fitness program Girls on the Run, and child health e
industry and media can play in lowering childhood obesity rates.
Youth exercise and dance programs, including the Belvoir Steppers, a sto
drumming group from Fort Belvoir, VA, will be featured at the evening re
videogame-based exercise programs from Sony and Fowergrid Fitness will a
demonstrated.
Arkansas Governor Mike Huckabee will be the closing keynote speaker
2
ices; !'i?e
ctor, NIEES;
Id's environment
changed to
ay conference,
Nati.ona1
of Health. .-
. . . . . . . . . . . - -*
- .
s and--how it c-an
elp kids make
-
. .- -
escents and
. - -
- - .
s from such
and Fitness will - - -
.-- .- - . .
to 'obe7-ity in .-'
tion '
alking and
versity, and
ely find and
nel discussion
organization
erts on the role
#-dance and
ption. New
o be
ii #
This NIH News Release is available online ac:
htt~://www.nih.gov/news/pr/may2OC5/niens-25.~~r..
To subscribe (or unsubscribe) from rhis lisc, go co hzcp://iist.nit.g~~u,
=nihpress&A=l.
Petree, Kirsten (HHSIASPA)
From:
Sent:
To:
Subject:
Morales, Dan (HHSIOS)
Thursday, May 26,2005 11 :29 AM
Petree. Kirsten (HHSIOS)
RE: NIEHS PRESS CONFERENCE FOR THE ENVIRONMENTAL SO
OBESITY IN AMERICA'S YOUTH CONFERENCE
. . -
Just spoke to Jim and asked him if it would fit in. He said ir w z ~ i z . - :
Anthony and asked hlm how m u ~ h it would cost. He should be getzing 5 z c ~ 1
soot as he does and if it is reasonable 2'11 e-mail you, Kevin, Suzy a r s
decislo'n.
----- Orlglnal-Message-----
--
F-: Petree, Klrsten (tiHS/OS)
- - -
--
Sent: Tnursday, May 26, 2005 1 1 2 8 AM
-
-- - .
TO: Morales, Dan (HHS/OS)
Subject: Re: NIEHS PRESS CONFERENCE FOR THE ENVIRONMENTAL SOLUTIONS TO OE
AMERICA'S YOUTH CONFERENCE
I think this would be great, and jim could give us more of an idea of wha
about.
..........................
Sent from my BlackBerry Wireless Handheld
----- Origlnal Message----- .,
From: Anthony Signorelli <asignorelli-@AdCouncil.org>
To: Morales, Dan (HHS/OS) <Dan.Morales@hhs.gov>
CC: Carla Hor r i l l e no~xCE$o~r Ue no@AdCounc i l . or g>; Jenny Osterhout
<JOsterhout@AdCouncil.org>; Pearson, Christina (HHS/OS) <Christina.Pearsc
Petree, Kirsten (HHS/OS) <Kirsten.Petree@hhs.gov>
Sent: Thu May 26 11:01:51- 2005 . . .y A-
Subject: FW: NIEHS PRESS CONFERENCE FOR THE ENVIRONMENTAL SOLUTIOXS TO OE
AMERICA'S YOUTH CONFERENCE
--
Daniel, . -.
- -..--
Is there any opportunity to have Secretary Levltt-mentlon the Small Step
remarks next Wednesday an&-have your sfzff dlstrlbute a few hundred.Blue_
Bracelets? Thls event looks llke a great way to boost the exposure of ol
ampllfy our important message about taklng small steps.
Please let us k'now your thoughts so we can quickly get you any informatic
you will need.
Thanks,
, .
Anthony'
. -
_--1
----- Origlnal Message-----
From: NIH news releases and news lterns [mallto:NIHPRESS@LIS?.NIH.GOV]On
Behalf Of NIH OLIB (NIH/OD)
Sent: Thursday, May 26, 2005 10:07 AM
To: NIHPRESS@LIST.NIH.GOV
Subject: NIEHS PRESS CONFERENCE FOR THE ENVIRONMENTAL SOLUTIOICS TO
OBESITY IN AMERICA'S YOUTH CONFERENCE
U.S. Department of Health and Human Services
NATIONAL INSTITUTES OF HEALTH
he's talking
. .
.- -
SITY IN
.-.
- - .
ampaign in his
Q&M. . -.
campaign Step and .- '- .
- -.
or materials
NIH News
National Institute of Environmental
Health Sciences (NIEHS)
http://www.niehs.nih.gov/
FOR IMMEDIATE RELEASE
Wednesday, May 25, 2005
CONTACT :
Ann Gordon, Hager Sharp
202-842-3600 . .
Christine Bruske, NIEHS
919-949-2308
Media Advisory
- - .. . .
- . -~
. .
.
. . - -
a- PWS+LS-TRESS- CONFERENCE FOR THE- ENVI~ONMENTAL SOLUTIONS TO OBESITY IIN ~ . ~. -.
AMERICA'S YOUTH CONFERENCE-.,: s - - -
- -~
- . _
. - .
WHAT :
Press Conference for NIEHS "Environmental Solutions to Obesity in Ameri;
Youth" conference.
WHEN :
Wednesday, June 1, 10:15 a.m. (immediately following opening remarks).
WHERE :
Washington Convention Ce.ptqr, Room 203 A/B
801 Mount Vernon Place, h.'.
Washington, DC 20001
. .
ATTENDEES:
The Honorable Mike Leaw&-G, -Secretary, Department of Health and Human
Services; Vice Admiral Richard H. Carmona, U.S. Surgeon General; Dr. Darj
Schwartz, Director, NIEHS; Lynn Swann, Chair, President's Council on
Physical Fitness and Sports ..< ...>-
WHY:
National and 'community--leaders will- join researchers to sort out how a
child's environment increases the risk for obesity and to identify ways t
envi-ronment can be changed to address this healthepidemic. More than 7O(
-- - C i) -: .
people wiil gather -for a two-day confei%nce, '~~n"ir'onmental Solutio.ns.,t-6-;
Obesity in America's ~outh," sponsored by the National Institute of
Environmental Health Sciences, one- of the National Institutes of Health.
. .
BACKGROUND:
The NIEHS is working to determine how the environment affects obesity rat
and how it can build upon promising programs that create safe, healthy'
communiti-es that help kids make better choices and nave active lifestyle:
In the"Tast three decades, obesity has doubled among preschoolers and
adolescents and tripled among kids berween the ages of 6 and 11. ----.---A - -
CONFERENCE.HIGHiIGHTS:
. .
Government and community leaders will share their success stories. Speakc
from such organizations as Latino Health Access and California kdolescen;
Kutrition and Fitness will discuss how they developed culturally appropr:
environmental solutions to obesity in minority corrrnunities.
Representatives from Florida, Massachusetts, and North Carolina
transportation organizations will discuss how they improved children's
health by making walking and bicycling to school safer, easier and more
enjoyable.
Researchers from the National Center for Smart Growth, Louisiana State
2
. .
University, and Emory University will share their researzk anc :no:z5rs
how to effectively find and assess c?:e conneztion berweer. :he 0 - - - - - - - - 2 - * ...-- .,
and obesity.
. ,
Industry will also be part of the discussion. Sesaae Streez wlii gs::.-~
- . . . -
panei discussion xith Pepsico, Scny Computer En~er=ainme?r, Sronyr~e-E :
child advocacy organiza~ion Children NOW, yc>:zh EIZRQSS c r 3 ~ r a ~ . Girls c-
. .
Run, and child heaith experts on the role induszry ane necla zai. g l a y i~
lowering childkood obesity rates.
Youth exercise and dance programs, including-the Belvoir Steppers, 2'
stomp-dance and drumminc group from Fort Beivoir, Vk, will be feaxurez E
the evening reception; New videogame-based.exercise progzaEs fro^. Sony a
Powergrid Fitness will also be demonstrated.
Arkansas Governor Mike Huckabee will be the closing keynote speaker.
\
REGISTRATION:
~embers. 6f~he-:press -interested iq~onaactinq interviews with any cf :he
speakers-, please contact Jennifer Bkowne - 919-541-7848 or Ann Gsrc;oi: a r . . .
202-842-3600, Details . about' . . - . - the-peeting, . includi-ng the agenda, ar+__oosz.s
the conference website.
DIRECTIONS : ,.
The Washington Convention Center is located between 7th and 9th Screets
N Street and Mt. Vernon Place in downtown DC, right across from the new
Museum. It is served by Ronald Reagan National Airport (DCA), Dulles
International Airport (IAD), and Baltimore/Washington International air^
(BWI). It is accessible by Metro's Yellow and Green lines.
This NIH News Release is available online at:
http://www.nih.gov/news/pr/may2005/niehs-25.htm.
.'w.-:*... .* d.,-
To subscribe (or unsubscribe) from this list, go to
http://~ist.nih.gov/cgi-bin/wa?SUBED1=nihpress&A=l.
.. -
Petree, Kirsten (HHSIASPA)
From: Anthony Signorelli [as~gnorelli@AdCounc~l.org]
Sent: Thursday, May 26, 2005 1 1 :02 AM
To: Morales, Dan (HHSIOS)
Cc: Carla Horrilleno; Jenny Osterhout; Pearson, Chr~st~na (HHSIOS), Petr
Subject:
FW: NlEHS PRESS CONFERENCE FOR THE ENVIRONMENTAL S
OBESITY IN AMERICA'S YOUTH CONFERENCE
Importance: High
Daniel,'
Is there any opportunity to have Secretzry ievitt men-ion the Smell Sre;
remarks nexr Wednesday and have 'your staff-distribute a few hundrec 51uc
Bracelets? This event iooks like a great way tc boosc the exposEre sf c
amplify our - imsorrant- message abouttaking . - s-mall steps.
C, - - - - . - .. .
- - -
Please let us know your thgughts--so we can qulckly get you any- ~nfo-r_ma~ . -
you wlll need.
Thanks,
Anthony
----- Original Message-----
From: NIH news releases and news items [mailto:NIHPRESS@LIST.NIH.GOVjOn
(NIH/OD)
Sent: Thursday, May 26, 2005 10:07 AM
To: NIHPRESS@LIST.NIH.GOF
Subject: NIEHS PRESS C O N ~ E N C E FOR THE ENVIRONMENTAL SOLUTIONS TO OBESl
YOUTH CONFERENCE
. .
U.S. Department of HeaLLh-and-Human Services
NATIONAL INSTITUTES OF HEALTH
. - .. ..
. - .3-
NIH News
National Institute of Environmental
Health Sclences 4NIEHS)
-- - _ _ _ _ http,:./ /www . niehs . nlh. gov/
. - .A,
FOR IMMEDIATE RELEASE
Wednesday, May 25, 2005
CONTACT :
Ann Gordon, Hager Sharp
202-842-3600
christrT'fie Bruske, NIEHS
919-949-2308
Media Advisory
. -
NIEHS PRESS CONFEREPTCE FOR THE ENVIRONMGNTAL SOLUTIONS TO OBESITY IN AM1
CONFERENCE
WHAT :
Press Conference for NIEHS "Environmental Solutions to Obesity in kmeric
conference.
WHEN :
Wednesday, June 1, 10:15 a.m. (immediately following opening remarks).
- -
1
Kirsten (HHSIOS j
J'TIONS TO
lalf Of NIH Oii2
IN AMERICA'S
3A'S YOUTH
s Youth"
WHERf:
Washi ngt on Convent i on Ce nr e r , Room 2C3 A/ E
801 Mounc Vernon Pl a c e , NW
Washi ngt on, DC 20001
P-TTENDEES :
I . .
The Honor abi e Mike L e a v i t t , S e c r e t a r y , Deparrmenr cf geal r k. a;c Eyx.": S ; .;"
! - - r . - . z.
Admi r ai Ri char d H. Carmona, U.S. Sur geon Ge ne r a l ; P r . 3=.-.-18 Sc?,~.;trr:, ?:re - - - - , ..--..-,
. -
Lynn Swann, Cha i r , P r e s i d e n t ' s Counc i l on Ph y s i c a l f i z n e s s a nc 2 c z r r s
I
WHY:
- ..
BACKGROUND : _ - - - - . -
. --
. .
- T-NIWS i s w ~ , k ~ n g t o d e t e r ; i n e how t h e e.vironmen: . .... .
a f f e c ~ s - ; bcSi zy . .. , < , z z z -.--, . -- 3 :: ZET.
b u i l d upon pr omi s i ng pr ogr ams -t i ?_at c r e a t e s a f e , n e a l t h y c o m m u i ; , l t i e s t . - .. K l a s =znc
- . .
b e t t e r c h o i c e s and hate a c t i v e l i f e s t y l e s ;
. .
I n t h e l a s t t h r e e de c a de s , o b e s i t y h a s doubl ed among p r e s c h o o l e r s a-5 a;shesze:.:s i-5
t r i p l e d among ki ds bet ween t h e a g e s of 6 and l i .
I
Na t i o n a l and coipmunity l e a d e r s w i l l j o i n r e s e a r c h e r s t o s o r c our how a cd:l2'-. sz-.-:rc:.rr.fr.:
i n c r e a s e s t h e r i s k f o r o b e s i t y and t o i d e n t i f y ways t h e e n v i r o n me n ~ zar. b's ~ ~ 3 2 3 2 5 f?
CONFERENCE HIGHLIGHTS:
I Government and community l e a d e r s w i l l s h a r e t h e i r s u c c e s s s t o r i e s . Spe a ke r s frorc s uc h
o r g a n i z a t i o n s a s La t i n o He a l t h Acces s and Ca l i f o r n i a Adol e s c e nt Nu t r i t i o n a ~ 5 Fitness w i l l
d i s c u s s how t h e y de ve l ope d c u l t u r a l l y a p p r o p r i a t e e nvi r onme nt a l solutions t o obe s i c y i n
mi n o r i t y communi t i es.
a d d r e s s t h i s h e a l t h e pi de mi c . More t h a n 700 pe opl e w i l l ga c he r f c r a cwc-kzl.
"Envi r onment al S o l u t i o n s t o Ob e s i t y i n Ame r i c a ' s YOU:^," s pons or e d by r n a ~
I n s t i t u t e of Environmental He a l t h Sciences,-. one of t n e NaTi onal I r i s r i z u - , e ~
.I"
Re p r e s e n t a t i v e s from ~ l o d a , Ma s s a c hus e t t s , and Nor t h Ca r o l i n a
o r g a n i z a t i o n s w i l l d i s c u s s .how t h e y i mproved c h i l d r e n ' s h e a l t h
b i c y c l i n g t o s c hool s a f e r , e a s i e r and more e n j o y a b l e .
-
---; --=--- -- . . - - - - . a - -,
Kz::c::~l
- .. . .
or .?es-r.-..
I
ReseaYcher s from t he &a &i c ma LCe nt e r f o r Smart Growt h, Loui s i a na S t a t e Uni ver si f - y, - and
U
Emory Un i v e r s i t y w i l l s h a r e t h e i r r e s e a r c h and i n s i g h t s on how t o e f f e ~ t i ~ p e l y f i n d and
a s s e s s t h e c onne c t i on bet ween t h e envi r onment and o b e s i t y .
11
- . .- -1 -- : = =
I n d u s t r y w i l i a l s o be p a r t of t h e d i s c u s s i o n . Sesame S t r e e c w i l l j o i n a pa ne l d i s c u s s i o n
wi t h Pe ps i c o, Socy Comput er Ent er cai nr nent , S t o n y f i e l d Farm, c h i i d advocacy o r g a n i z a t i o n
i n d u s t r y and medi a c a n p l a y i n l owe r i ng c hi l dhood o b e s i t y r a t e s .
I
Ch i l d r e n Now, yout h f i t n e s s pr ogr am G i r l s on t h e Run, and c h i l d h e a l t h exl per t s on t h e r o l e
>.
- .-- .I
Ybiith ex&- ci s e and d a n c e pzogr ams, ' i ncl %di ng t ne L=. ~. e l voi r Steppers, a. .sforgp.;ci$n.ceq.nd
dr ummi ng- gr oup from For t ' Be l v o i r , VA, w i l l be f e a t u r e d a t t h e e ve ni ng r e d e ~ t i o n . New-
Th i s N I H News Re l e a s e i s a v a i l a b l e o n l i n e a t :
I
vi deogame- based e x e r c i s e pr ogr ams f r om Sony and Power ar i d F i t n e s s w i l l
demonst r a t e d .
Ar kans as Governor Mike Huckabee w i l i be t h e c l o s i n g keynot e s p e a k e r .
REGIST!IATION:
~e mb e r s ? ' b f t h e p r e s s - ' i n t e r e s t e d i n c onduc t i ng i n t e r v i e ws wi t h any of t h e
c o n t a c t J e n n i f e r Browne 919-54i -7848 o r Ann Gordon a: 202- 842- 3600~; - - . Det a- i l s
me e t i ng, i n c l u d i n g t h e agenda, a r e p o s t e d on t h e Conf er ence we b s i t e .
DIRECTIONS :
a l s o be
s p e a k e r s , p l e a s e
a bout t h e
The Washingto-n Convent i on Ce n t e r i s l o c a t e d bet ween 7 t h and 9 t h S t r e e t s and N S t r e e t and
M t . Vernon Pl a c e i n downtown DC, r i g h t a c r o s s from t h e new Ci t y Museum. i s s e r v e d by
Ronal d Reagan Na t i o n a l Ai r p o r t (DCA), Dul l e s I n t e r n a t i o n a l Ai r p o r t
Bal t i mor e/ Was hi ngt on I n t e r n a t i o n a l Ai r p o r t ( BWI ) . I t i s a c c e s s i b l e
Green l i n e s .
To subscribe [ o r unsubscribe) from this list, go tc ht:~://lis=.si?~.zs-;
=nihpress&A=l.
Petree, Kirsten (HHSIASPA) I
From: Anthony Signorelli [asignorelli@AdCouncil.org]
Sent: Wednesday, May 25,2005 11 :24 AM
To: Morales, Dan (HHSIOS)
I
Cc: Carla Horrilleno; Jenny Osterhout: Pearsont7Christina (HHSIOS); Petree. Kirsten (HHSIOS)
Subject: Local Radio 0pportuniQ.in Kentucky - Approval Requested
. .
Dan,
We have a great opportunity to obtain additional donated
PSAs through the Kentucky Broadcasters AssociatiorPand
below): With your permission, we will allow the local group to
- -
folloying VO, "contact your local health department for more
rk -
community". Localized materials-hale been known to increase a
provides the local community with a vehicle to highlight there own programs.
.
--
- --
...
. .
- .-
- .
Please let us know if we are approved to move forward andlor if you have any questions We 411 obtain copies of
- . .
the edited spots for our and your records. Ideally, we would like approval by the end of this week.
Il
Thanks,
Anthony
Fmm: ~enn~e. ~r i der ~k~. ~o' ~hi ; mai l t o: ~enn~e. ~r i der Qky. ~ov]
Sent: Monday, May 23, 2005 3 5 4 PM
To: Ellyn Fisher
Subject: RE: Physical Activity Media Campaign
--.-"a - - , #
Jennye M. Grider
KY Dept. for Public Health
275 East Main Street
Frankfort, Kentucky 40601
Ellyn. I have contacted Kentucky Broadcasters Association who we have a educational partnerbhip with. I have
spoken with Gary White, President, who has said radio stations will not be paid for runcing the~e-radjqspots. If ..
.,.. '.+.'.' - . --
Anthony Signorellil Carnpa~gn Director I The Advertising Council
we are given permission to run these spots in Kentucky, I would like to localize the+ by adding
health department for more information on physical activity programs in your community".
I hope this helps in us being able to use your ads.
Jennye - .,
.~?-.-* .
261 Madison Ave. I New York. New York 1001 6
- 11
"co6tSct your local
-.-
.-.
- - .
Petree, Kirsten (HHSIASPA)
From: Anthony Signorelli [asignorelli@AdCouncil.org]
Sent: Tuesday, May 24,2005 2:55 PM
To : Morales, Dan (HHSIOS)
Cc: Pearson, Christina (HHSIOS); Jenny 0-sterhout; Heidi Arthur; Petree, Kirste
Subject: RE: Youth Obesity Prevention - Script Approval & Director's Reel
Importance: High
Attachments: Can Your Food - TV Scripts Rev 5.24.05.doc; Dietary Guidelines Reference
McCann TV Estimate for Signature 524- 05. ~1~; Smuggler Bid 5-24-05.~1~; t
- ..
24-05 .XIS; TV Prod Schedule 5-10-05.pdf
-
. - . - - - -- .
--
6,
-an- ' --
-
- ...
. . - .
- --
Attached, please find revised scripts-per your suggestions. I have not yet shared these-revni
who may choose to copywrite this a bit further. However, I have made the cla~ms broader an
regard to the Dietary Guidelines. If you have any questions regarding support for the inform;
spots, please see the attached reference sheet which outlines the resources from which infor
obtained.
Also, if you still have the original reel contaming McCann's director recommendations (sent tc
review the film. I've attached the production bids below and, as you will see, Renny Maslow
Productions) has come in with the lowest bid and will be McCann's recommendation for the 5
still have the reel, we will send another copy.
w -
.- Please call with any questions or concerns.
Thank you, .....-.. --. ...-
Anthony
-----o-. , ~g~nal Message-----
. .-
From: Morale~, Dan (HHSIOS) [mailto:Dan.Morales@hhs.gov]
Sent: Monday, May 23, 2005 6:08 PM
To: Anthony Sign-orelli
-
Cc: Pearson, Christ~na (HHSIOS); Jenny Osterhout; Heidi Arthur; Petree, Kirsten (HHSIOS) -
subject: RE: Youth Obesity Prevention - Scr~pt Approval & ~i r et t or ' s Reel - - -
Anthony,
Per our discussion today, there are several items that we would like to suggest regarding the
In general, we must stay as close to the dietary guidelines as possible. Also, there are some
aba'irfwhen a food can-be linked to a health claim. It appears that due to these issues you n
broader messages about foods.
. :.*-.A
Specifically to the scripts, promoting or referring to an individual fruit may not be appropriate.
of Watermelon, there is no specific evidence that watermelon would improve eyesight or ma1
healthy and strong.
In Grapes, we are lead to believe that there are not suffic~ent studies to make the claim that !
with nutrients to keep your heart pumping strong."
Last, in bread in order for a food to be considered a good or excellent source of a nutrient, a
needs to contain 10-19°/0 (good source) or 20%+ (excellent source) of the nutrient. This IS nc
therefore a more appropriate nutrient in bread would have to be sought. Also, in order to mc
Page 1 of 2
24-05.d0~;
gry Man Bid 5-
. -.-
. - -:.-
; wi t h - ~ c ~ a n n ,
- - -. -
lore accurate-w~th
1 provided in the .. - -
tion was
iristlna), please
iuggler
)t. If you do not
vernment rules
want to consider
the case
zeth, skin and hair
les "are packed
ving of that food
,ue for bread,
closely follow the
dietary guidelines we would suggest using whole-wheat bread or whole-grain bread rather t h ~
bread.
I hope these points are useful in creating accurate scripts. Please let me know how I can be (
Daniel Morales
-----Original Message----- -.
From:Anthony Signorelli [mailto:asignorelli@AdCouncil.org] -
dm - , Sent: Friday; ~ a y 20, 2005 1:05 PFS
To: Morales, Dan (HHSIOS); Petree, Kirsten (HHSIOS) - -- . .
Cc: Pearson, Christina (HHS/O!5J; Jenny Osterhout; Heidi Arthur
- I I
Subject: Youth Obesity Prevention - Script Approval & Director's Reel
\
Dan & Kirsten,
Thanks for the voice message yesterday. Please confirm that the attached scripts are
production. I have some question about the accuracy of the statement in "Burp" that s;
"l oaded wi t h cal ci um f o r s t r o n g bones". In my limited knowledge around !
I don't believe wheat bread is a great source of calcium. Thiamine and Niacin are morc
can change the benefit to read "It's loaded with vitamins to help you stay energized an(
working their best". q p l e a s e let me know if I'm wrong here. I simply want to be cert;
are approved and that noSssues are raised later down the road.
Also, please take some time today to review the director's reel we sent to Kirsten and 11
have any feedback-:We-bel,kve the director, Brendan Gibbons, will be great for this pri
and nature of thespots.
Best Regards,
.. .-
Anthony
*
:- - e.--i-. .. -.. . . . .. Anthony Signorelli!-Campaign. Dirert_o_r 1 The Advenising Council --
.- - .,
.. -
261 Mad~son Ave. I New York. New York 1001 6..
ust wheat
elp.
,roved for
wheat bread is
rces of nutrients,
;curate, so we
zep your muscles
that the scripts
rs know if you
ct given-the tone . ~- ,. .
--.,
Page I o f ?
Petree, Kirsten (HHSIASPA) ll 1 1
From: Morales, Dan (HHSIOS)
I
Sent: Monday, May 23,2005 6:08 PM
I
To: 'Anthony Signorelli'
I
Cc: Pearson. Christina (HHSIOS); Jenny Osterhout; Heidi Arthur; Petree. Klrsten (HHS;/OS)
Subject: RE: Youth Obesity Prevention - Script Approval & Director's Reel
. .- .
Anthony,
Per our discussion today, there are several items thapwe would like to suggest regard~ng the s
- .-
In Grapes, we are lead to believe that there are not sufficient studies to make the claim that gr
with nutrients to keep your heart pumping strong."
ll
-
. wei a( - i ei udst ai as close-hthe dTiary guideli";s as possible. Also. there are someqqyernnen! rules
about when a food can be linkedto a health claim. It appear% that due t oi he~e~ssues~yo~~maj ! ~i var f t o .
. . . . corisider
Last, in bread in order for a ;&to be considered a good or excellent source of a nutrient, a s2bing of that food
needs to contain 10-19% (good source) or 20% (excellent source) of the nutrient. This is not true for-bread,
..
- therefore a more appropriate nutrient in breadwould have to be sought. Also, in order to mor closely follow the
dietary guidelines we would suggest using whole-wheat bread or whole-grain bread rather t hai just wheat
-,w**--. . -- ..:.-
I
. -. . .. . . . . ..
bread.
. .
broader messages abouf~foods: --
- --
Specifically to the scripts, prorhoting or referring to an individual fruit may not be appropriate. In,
I hope these points are useful-in creatjqg accurate scripts. Please let me know how I.?>an be ~d hel p, ,
I
. . . -
the case
Daniel Morales
-<
of Watermelon, there is no specific evidence that watermelon would improve eyesight or make teeth, skin and hair
healthy and strong. 1 1
I
-----Original Message-----
From: Anthony Signorelli [mailto:asignorelli@AdCouncil.org]
Sent: Friday, May 20, 2005 1:05 PM
'*o- Morales, Dan (HHSIOS); Petree, Kirsten (HHSIOS)
Cc: Pearson, Christina (HHSIOS); Jenny Osterhout; Heidi Arthur
Subject: Youth Obesity Prevention - Script Approval & Director's Reel
Dan & Kirsten, 1
Thanks for the voice message yesterday. Please confirm that the attached scripts are approved for
production. I have some question about the accuracy of the statement in "Burp' that saqs wheat bread is
"l oaded wi t h cal ci um f o r s t r o n g bones". In my limited knowledge around squrces of nutrients.
I don't believe wheat bread is a great source of calcium. Thiamine and Niacin are more accurate, so we
can change the benefit to read "It's loaded with vitamins to help you stay energized and b e p your muscles
working their best". But please let me know if I'm wrong here. I simply want to be certai that the scripts
are approved and that no issues are raised later down the road.
- .-
r
Also. please take some time today to review the direttor's reel we sent to K~rsten and le
have any feedback. We believe the director, Brendan Gibbons, will be great for thls prc
and nature of the spots.
Best Regards,
Anthony
-
1
Anthon? Signorellil Campa~gn D~r ect or ( The Adver r ~s~ng Counc~l
- ..
I
261 Madi sonAve. I Ney York, New York 1001 6
I
Page 7 of 2
; know if you
t given the tone
Petree, Kirsten (HHSIASPA)
From: Anthony Signorelli [asignorelli@AdCouncil.org]
Sent: Friday, May 20, 2005 1 :05 PM
To: Morales, Dan (HHSIOS); Petree, Kirsten (HHSIOS)
Cc: Pearson, Christina (HHSIOS); Jenny Osterhout; Heidi Arthur
Subject: Youth Obesity Prevention - Script Approval 8 Director's Reel
Attachments: Can Your Food - TV Scripts 5.1 1.05.doc
Dan 8 Kirsten,
Thanks for the voice message yesterday. Please con'Grm that the attached scripts are appro"
have some-qtrestio: about the accuracy ofthe statemeM in "Burp" that says wheat bread is "I
' d a k i u m -f or strong bones1!-. .In my-limited knowledge around sources of-nutrients, I dc
bread is a great source of calcium. Thhmine and Niacin are more accurate, sdwe can=.chang
"It's loaded with vitamins to help you stay energized and keep your muscles working their bes
me know if I'm wrong here. I simply want to be certain that the scripts are approved and that
later down the road.
Also, please take some time today to review the director's reel we sent to Kirsten and let us kl
feedback. We believe the director, Brendan Gibbons, will be great for this project given the tc
spots.
Best Regards, .+, L
Anthony %-=.
-,,.-,- _4nthot1v Signorcllil Campaign Director I The Advertising Council
261 Madison Ave. I New York. New York 1001 6
. .
P: .(2 12) 984- 19891 E: asignorellidadcounciI.org
. - .P
Page 1 of I
or production. I
ie5 wyrr
~elieve-wheat
e Genefit to read
. ...
- -
- -
3ut please let-
;Sues are raised .. . -
if you have any
and nature of the
I
I1 Page I of 2
Petree, Kirsten (HHSIASPA)
i
From: Anthony Signorelli [asignorelli@AdCouncil.org] I
Sent: Wednesday, May 18, 2005 3:43 PM
I
To : Petree, Kirsten (HHSIOS); Morales, Dan (HHSIOS)
I
Cc: Jeannette Osterhout 11
Subject: RE: Youth Obesity Prevention Campaign - Update 5/18
. . 'I
Will do, thanks. 1 1
ll
-Anthony w
. - ..
... . - -
. .
- - .
----:-Qriginal Mesafe----- - . . . --
. - .- . . - . .
- --
- -. --I. . ..- - -
-I
. . - + -
From: Petree, Kirsten (HHS/OS)-[mailto:Kirsten.Petree@hhS.gov] - - - .
Sent: Wednesday, ~ay' i 8, 2005 3 : 4 0 - ~ ~
.. . -
To: Anthony Signorelli; Morales, Dan (HHS/OS)
I
Cc: Jeannette Osterhout
Subject: RE: Youth Obesity Prevention Campaign - Update 5/18
I
Send it to:
Kirsten Petree
.*
Director of Communications
x?.:
.- Ofice of Public AfJnirs
US Department of Health and Human Services
., ..
20d'lndependence A v e n u e 2 W- - ."-
Suite 647 D
Washington, DC 20201
202-401-61 13
kirsterr.~tr'e@lrhs.gov . .-
That should be the best. kdp ... . ..
-----Original Message-----
...+ rom: Anthony S~gnorelli [mailto:asignorelli@AdCouncil.org]
Sent: Wednesday, May 18, 2005 3:24 PM
To: Petree, Kirsten (HHSfOS); Morales, Dan (HHSfOS)
Cc: Jeannette Osterhout
Subjed: Youth Obesity Prevention Campaign - Update 5/18
Kirsten 8 Daniel,
We will be sending you a new VHS cassette containing the agency's recommendation
tomorrow afternoon (for arrival on Friday morning). Please let us know where to ship
Christina's absence. You may disregard the previously delivered cassette.
The plan is to obtain your approval of the director by Monday, along with your authorizatibn of a production
estimate, and award the job Tuesday (5/24), at which point we will be better able to put together an
-
I
accurate production schedule.
I
Please let us know if you have any questions or concerns regarding this timeline.
Thanks,
Anthony
7d approval we P.S. The television networks have recently approved the scripts, so with HHS feedback
are a go.
.- ..
Anthony Signorellil Campaign Director I The Advertising Counci!
261 Madison Ave. I New York. New York 1001 6
P: (21 2) 984-1 x 89 E: as~gnore!li@adcouncil.org
I
a1
Petree, Kirsten (HHSIASPA)
I
I 1
From: Anthony Signorelli [asignorelli@AdCouncil.org]
I
Sent: Wednesday, May 18,2005 324 PM
I
To: Petree, Kirsten (HHSIOS); Morales, Dan (HHSIOS)
I
Cc: Jeannette Osterhout
I
Subject: Youth Obesity Preventjon Campaign - Update 5118
Kirsten & Daniel,
We will be sending you a new VHS cassette containing the agency's recommendation for a d~rector tomorrow
afternoon (for arrival on Friday morning). Please let uS know where to ship the materials in Chr~st~na's absence
You may disregard the prevjously delivered cassette. -
'I
. -
- .
. ..
-- -
... ..
. <
- ..A. .
. --
I,
The plan is to obtain your approval of the director by Monday; along with your-aothorizat~on ofa- prooc)octian '
estimate, and award the p b Tuesday (3/24), at which point we will be better able to pu~'io~ethe"tan accurate. . . . -
. -
production schedule.. I
Please let us know if you have any questions or concerns regarding this timeline.
Thanks,
Anthony
P.S. The television networks have recently approved the scripts, so with HHS feedback and ap roval we are a go
6'
, % R
~ n t h o n ~ Signorellil Campaign Director I The Advertising Council
261 Madison Ave. I New York, New York 1001 6
Page 1 of 5
Petree, Kirsten (HHSIASPA) I
From: Anthony Signorelli [asignorelli@AdCouncil.org]
I
Sent: Tuesday, May 17, 2005 3:39 PM
I
To:
Petree, Kirsten (HHSIOS); Morales, Dan (HHSIOS); Pearson. Christina (HHSIOS) I
Cc: Heidi Arthur; Jeannette OsterhouttCarla Horrilleno
I
Subject: Small Step Newsletter Volume 3: Summer 2005
Christina, Daniel, and Kirsten,
Below, please find the latest Small Step Online Newsletter (content approved 4/25). It was disyibuted to more
than 83,000 subscribers this afternoon. We will share.'results with you as they become available.
- Il
- - . . .
I
. ..
- - .
&.always,:feel f &t o give me a call..with any questions. . ~ -- . . .. --,.
. .- - --
-- il .- . ; - - -- #-
...
Best Regards,
Anthony
..-
I 1
May is National Physical Fitness and
?I 1 1 - =--
Sports Month
.- .
--
celebrate National Phys~cal Fitness and Sports Month t h ~ s May and be a
--.
. - .
El
.-
--. ---. . . .. ,. part of t he tradition set i n 1983. Whether youJake advant agesf t he great .. .. . .. .
spring weather and head Wutdoors for some fun physical activity, or play . -.. -,a- -----*-.-- -.#-
a n indoor sport wi th your friends and family, getti ng exercise is a great
I
fun way t o stay healthy. Here are some.Small Steps t o get you started: . ..
I1
Srnall st ep #3. Do si t-ups i n f ront of t he TV.
Srnall Step #4. Walk duri ng lunch hour.
Srnall Step #17. Join an exercise group.
Small Step #62. Explore new physical activities
' . - .. - .
See more Srnall Steps at wwwWsmaIIsteplggvl
For more information about Nat i onal Physi cal Fi t ness a n d Spor t s
Mont h and for help reaching your physical fitness goals, vlsit Get Active:
Resaurces. --
Look Out for New TV Ads!
. .
Healthy lifestyles begin wi t h Small Steps. This month, t he U.S.
Department of Health and Human Services, i n partnership wi th t he
Advertising Council, reminds all of us t hat healthy lifestyles begin one
step at a t i me wi t h the release of new television advertising. The hilarious
-
and entertaining PSAs feature another round of lost body parts resulting
from the small steps people are beginning to take each day around the
El
country.
To watch "Spare Tire" and "Thunder Thighs", visit www.smallstep.gov and
click on the View Campaign link.
Picnic Recipes
--
Here are some great ideas for a healthy farr\Uy picnic in the park or In your own backyard.
salad or chicken salad on whole wheat bread, and don't forget t o pile on the veggies. Fcnist
. -- some fruit cobbler for dessert. Also keep handy some fresh fruit such as grapes, strawberrc
. .
.
. .
tiananas, or fresh-cut veggi essmh as carrot and celery sticks for breaks between games a
---' . . - .- . .
snacks. . . . __ -- __ . .~ --
. . . . . -. . . .. -a*
- =: - : - - .
Tuna Salad
Small Step #107: Substitute vegetables for other ingredients in your sandwich.
Ingredients:
2 cans (6 oz. each) tuna, water pack
112 C raw celep, chopped
.. L
113 C green onio%;.chopped
6 112 Tbsp mayonn'aise, reduced fa>
How to Make:
Rinse and drain tu?a-%r-5'-mi'n%es. Break apart with fork. Add celery, onion, and mayonnalse, anc
Makes: 5 servings . . . . ..-
Serving Size: 112 cup
Each serving provides: Calories: 146, Total fat: 7 g, Saturated fat: 1 g, Cholesterol: 25 mg, Soc
mg, Total fiber: 1 g, Protein: 16 g, Carbohydrates: 4 g, Potassium: 201 mg
---
chicken Salad
- -
--
. -
- 0 .
- .
Small Step #72:-Remove-skin from poultry before cookinbto lower fat content.
- - - -
Ingredients:
3 114 C ch~cken, cooked, cubed, sk~nless
1/4 C celery, chopped
- . . 1 Tbsp lemon j u~ce
. -5.
1/2 tsp onlon powder . .. a
118 tsp salt*
3 Tbsp mayonnalse, low fat
. -
*Reduce sodium by removing the 1/8 tsp of added salt. New sodium content for each sewi ng is 1;
How to Make:
Bake chicken, cut into cubes, and refrigerate. I n large bowl, combine rest of ingredients, add chill1
and mlx well.
Makes: 5 servings
Serving Size: 314 cup
Page 2 o f ?
tuna
wlth
nd .-
lalf-time
. - - -
..- - . -
-
. .
. .
. . . . _-. _L
~t well.
I
Each serving provides: Calories: 183, Total fat: 7 g, Saturated fat: 2 g, Cholestero!: 78 mg. Sod~um: 201
mg, Total fiber: 0 g, Protein: 27 g, Carbohydrates: 1 g, Potassium: 240 mg
I
1-2-3 Peach Cobbler
Small Step #65: Choose fruit for dessert.
Ingredients:
112 tsp ground clnnamon
1 Tbsp vanilla extract
2 Tbsp cornstarch
1 C peach nectar
. .
1/4 C pineapple julce or peach juice (if desired, use juice reserved from canned peaches)
-
t 2:cans (16 oz.each) peaches,gacked i n juice, drained, (or 1 314 Ib fresh) Sl~ced
. .
.. . - . - .>-
. . - . . - - . .
- ' - -- - - - 1 Tbsp tub margarine - - . - -.
_-- - _ .
-
e 1 C dry pancake mix- .- -
213 C all-purpose flour
1/2 C sugar -.;
213 C evaporated skim milk as needed
nonstick cooking spray
1/2 tsp nutmeg
1 Tbsp brown sugar
Makes: 8 servings
I
- -.
Serving Size: 1 piece
Each serving provides: Calories: 271, Total fat: 4 g, Saturated fat: less than 1 g, Cholesterol: less than 1
mg, Sodlum: 263 mg, Total fiber: 2 g, Prote~n: 4 g, Carbohydrates: 54 g, Potassium: 284 mg
I
.$! ...
<:;
How to Make:
1. Combine cinnamon, vanilla; cornstarch, peach nectar, and pineapple or peach juice In saucepan
medium heat. Stir constantly until mixture thickens and bubbles.
2. Add sliced .pea&es.to Wt u r e .
3. Reduce heat and simmer for 5-10 minutes.
4. I n another saucepan, melt margarine and set aside. A
5. Lightly spray 8-inch-square,glass dish with-cooking sprfy. Pour hot peach mixture.lilfo dish.-
6. I n another bowl, comb~ne pancake mix, flour, sugar, a d melted margarine. Stir In milk. Quickly
spoon this over peach mixture.
7. Combine nutmeg and brown sugar. sprinkle on top of batter.
8. Bake at 4D0°F-Tor 15-20 minutes or until golden brown.
9. Cool,gnd cut into 8 pieces.
. .
. . :- - - - .
- -
. . - . .
. . .-
. . ~- .
. ..
over
- . .
. . .
- ...
. .
. . - - . . ..
' - -
-.
- - -
. . .
. -.
_-_- --- - -
-' -.
.- -
You received this e-mail because you signed up for the Small Steps ~ewsl et t ek from
www.smallstep.gov.
Forward to a friend.
. .
- ._.--.: *_. . . .. .A.
More recipes can be found at: h t t p : / / ~ w~ . ~ ~ ma l 1 ~ ~ t e ~ . ~ 0 v ~ s t e ~ ~ ~ J s t e p 2 ~ r e c i p e s . . h t ml .
- ~ -. ~ - - .- ~ - - - .- -. - ~~ .- ~ .. - ~ . . - .. ~ ~ . ~ -- . - -
~ ~~ ~ -~ ~- . - ~ - . .-
... -
i c : .
. -
. :. : -a
- .
.~ .

You're Reading a Free Preview

Download
scribd