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CK Prahalad Grand Challenge

CK Prahalad inspired us to think outside of the box when he published Bottom of the Pyramid in
2004. This year we want to honor him by pushing you to think creatively in order to come up with a
for-profit, self-sustaining product or service that would improve the lives of people who live at the
BoP.
Since 2004, many companies have attempted to serve the BoP but very few have been successful.
Please review the following article to understand some of the pitfalls of serving the BoP:
http://www.theguardian.com/sustainable-business/10-lessons-doing-business-base-of-the-pyramidmarkets
Goal: 884 million people in the world do not have access to safe drinking water. Between 50 and
100 liters of water per person per day are needed to ensure most basic needs. Build a business
plan for a product or service that would bring clean water to people in India. Be innovative and
think beyond the bounds of “traditional” business practices to pushing the frontier further.
http://www.un.org/waterforlifedecade/pdf/human_right_to_water_and_sanitation_media_brief.pdf
We are open to your definition of the problem but we will use the criteria below to evaluate your
business plans. Some examples of how to approach the water problem:
● Purifying water, eg. Chlorine tablets
● Access to water, eg. Water ATM’s, Water Wells
● Targeting specific scope, eg. BoP (entire BoP could be superset of the BoP in India), Rural
(all villages in India or small ones or specific villages in India), and Urban (all major metros or
smaller cities or specific cities in India)
PRIZES:
● First Place: $4,000
● Second Place: $2,500
● Third Place: $1,500
Evaluation Criteria: How will we judge your business plan?
● Economic feasibility
● Logistical feasibility
● Level of positive impact
● Scalability
● Quality of submission
Directions:
● Please present sources for all of your facts and data.
● Please put your business plan into a 10-page slide deck.
Together, through sharing ideas and inspiring each other, we can continue to honor CK Prahalad
and show the world that businesses can thrive at the BoP.

Expected Outcomes . What happens on when they access water? d. Exploration Questions a.To help guide you in your process think about the following design criteria: 1. Target users 5. Scope 3. What are their biggest pain-points? b. Why and when do they access water? c. What new technologies have they encountered/would like to encounter? 6. Project Description 2. Constraints 4.