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Maruti Ritz RS1904A10

Maruti Ritz RS1904A10

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Published by: ashishsuman on Apr 15, 2010
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Lovely School of Management

Assignment No.1 MGT-514 Marketing Management Maruti Suzuki Ritz
Useful and youthful

Submitted To: Miss Kanika Jhamb

Submitted By:Ashish Suman Roll No. - RS-1904-A10 Reg.no. - 10905868


1. Introduction 2. Target Market 3. Strategy 4. Competitiors 5. Refrences : : : : : Page No. 3 Page No. 4 Page No. 5 Page No. 7 Page No. 8



Maruti Suzuki India Ltd. (MSIL, Formerly Maruti Udoyg Limited), a subsidiary of Suzuki Motor Corporation of Japan is India’s largest passenger car company, accounting for over 50% of the domestic Car market. The Ritz name of the Maruti Suzuki car. Ritz is modern design of European car design. The latest In engine technology and Suzuki‘s globally acclaimed expertise in compact cars. The Ritz further retiarets parents Suzuki Motor Corporation’s commitment to bring global car models with contemporary design style and next generation fuel efficient environment friendly engine technology. The Ritz is one more step By Indian engineers towards capability development in automobile research and design. Ritz Prices in India between 3.9 lacs to 5.2lacs in various models, it’s also available attractive colours. The suspension of the vehicle with a ground clearance of 170mm has been tuned for Indian Road condition.


Target Markets:
Maruti Suzuki Ritz is targeted at premium A2 market segment. Maruti currently enjoys 58 percent market share of the A2 segment and with launch of Ritz it is aiming at increasing its market share in this category. It’s target to catch the customer in hatchback segment. Maruti Suzuki Ritz target to economical family in mid level and higher mid level group’s family car. It’s target to youngsters [known as Splash in Europe, designed to attract youngsters]. It’s also target to who not like Swift Sporty car. It’s also target to who not like Swift sporty car. It’s look not sporty. It’s also target who not like sporty cars. Ritz target to cover the market that was go in favour of other cars.



Maruti Suzuki Ritz strategy to price against the the customers. Also Maruti known for mid level customers. But when i10, i20, Jazz come in the market cut and come in 50%. Ritz fills the gaps between i10 and i20. Decide by Maruti Suzuki design a car who devised the Mruti Suzuki it revival. Maruti Suzuki created a new pricing strategy which helped it steer away from Swift. Maruti officials claim that, the new pricing strategyincidentally fell in to the category between two Korean cars. Maruti Suzuki wants to expand the product portfolio to meet with different customers needs, not to miss any one of their. He also hopes with Ritz to complete this. Maruti Suzuki to cover the market with B segment. Ritzes are successfully launched in European markets and receive very positive response. An upgrade of Maruti 800 in order to conform to emotion standards Ritz a flexible plan to had been adopted to produce according to demand. This car strategy to make an attraction in customer with Maruti Suzuki Ritz. Also company want a New in this segment to grow this for expecting.


Competitors:Maruti Suzuki Ritz competitors are Hyundai i10, Getz prime and i20, Honda Motors Jazz, Skoda. Maruti and Hyundai are fighting battles over position in market. The both company have successfull small cars in the country. Honda motors launch Jazz, Hyundai i10, i20 in the market. In the A2 segment prices are difficulties to competitors give by Maruti Suzuki Ritz. Maruti Suzuki Ritz also creates difficulties for Hyundai i10, i20 and Getz.


References:http://marutisuzuki.com http://www.marutisuzuki.com/Maruti-Suzuki-Ritz-The-IndianFocus.aspx http://www.marutisuzuki.com/Maruti-boosts-compact-car-portfoliowith-Ritz.aspx http://www.marutisuzuki.com/The-five-star-small-car.aspx http://www.marutisuzuki.com/Maruti-invests-Rs-4000-cr-onRITZ.aspx http://www.financialexpress.com/news/maruti-launches-ritz-priced-atrs-3.904.99-lakh/459955/ http://www.articlealley.com/article_930258_31.html http://www.thelatestone.com/ritz-the-new-hatchback-model-carlaunched-by-maruti-suzuki.html/comment-page-1 http://www.articlealley.com/article_881010_31.html http://www.indiastudychannel.com/resources/60580-Maruti-Ritz.aspx


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