Retail Sensitization

Day 1
Session 3

Session Content
What is retailing?
Organised Shoe Retailing
Players in the organised shoe retailing
Brands
Independent retailers

The Retail boom

The effects of Retail boom

What is Retailing ?
Selling Goods & Services to the end
consumer
Generally at a Store

Types of Retailing
Store based retailing
Independent/Standalone
stores
Department stores
Specialty stores
Food and grocery
Pharmacy
Lifestyle products
Warehouse-club/
hypermarket
Factory outlets

Non store based

retailing

Internet
Catalogue
Direct
MLM
Vending

HYPERMARKET
E.g. Big Bazaar,Giant

DEPARTMENT STORE
E.g..Shoppers
Stop,Lifestyle,Globus,West
side

SPECIALITY STORE
E.g:United Colors of Benetton,Regal shoes,
Planet Fashion

The growth of Malls

Saharganj Mall, Lucknow

City Square Mall, Jammu

Changing face of the Indian

retail industry

Store
size

MALL MANIA

~ 50000 Sft +.

~ 30000 Sft.

Chains of
large
stores

~ 15000 Sft.

Stand alone
large
store
First of chain
stores BATA

~ 1500 Sft.

~ 400 Sft.

Single brand
chains
proliferation

Single brand
franchised
chains

Stand alone independents

50s

60s

70s

80s

90s

2000s Decade

The Retail Landscape

Over 40 million square feet of modern mall space in various stages of development
10.5 million square ft. mall space under development in Delhi and suburban towns alone

Differentiated positioning
through product and tenant mix
and facilities offered
Adequate parking facilities
Mix of shopping, entertainment
and leisure
Specialized Facilities children
play areas, baby changing
rooms special provisions for
the handicapped

Footwear Retailing
Organized footwear market in India valued at US$ 400mn
Premium footwear market estimated at ~ 20% of the
organized footwear market, expected to grow at 20-30% a
year

Premium Footwear and Lifestyle

Brands/ Stores
Footwear
Hush Puppies
Florsheim
Carlton
Lee Cooper
Fila
K-Swiss
Nike
Puma
Converse
Curtume Cacique

Others
Adidas
Reebok
Rockport
Skechers
Dr. Scholls
Clarks
Gasoline
Xess
Nine West

Jane Shilton
Hugo Boss
Escada
Louis Vuitton
Royal Sporting House
Marks & Spencer
Ermenegildo Zegna
Benetton
Lacoste
Mango

Organised Shoe Retailing

Shift in perception of customers while buying
shoes
Shoe are no longer bought as a commodity
Now a Fashion Accessory
Match it to the:
Occasion
Colour of your dress
Bags

Shoe Retailing - Then

Emphasis on product attributes Comfort and Durability

Shoe is a commodity and highly Versatile

Shoe Retailing - Now

Emphasis on Usage/ Occasion Oriented Fashion

Specific shoes for specific occasions

Exercise
Please give at least 4 reasons for the
following question:
What advantages/benefits does a
modern retailer like Revolutions offer to
the customer vs. a independent/
standalone store?