ELECTRONIC MEDIA ENVIRONMENT & REGULATION TILL 2001

ELECTRONIC MEDIA ENVIRONMENT & REGULATION TILL 2001

RADIO IN PAKISTAN
• 14th August. 1947 when Pakistan came into being and the announcement of its creation was made by the new organization. The Pakistan Broadcasting Service which came into existance at the same time and later was known as Radio Pakistan. • In 1948 Rawalpindi radio station with 500 Watt short wave transmitter and Karachi radio station with 100 W SW transmitters were inaugurated. • In 1949 Radio Pakistan was able to start its external services at regular basis. • In 1950 new broadcasting house at Karachi was inaugurated.

ELECTRONIC MEDIA ENVIRONMENT & REGULATION TILL 2001

RADIO IN PAKISTAN
• On March 20, 1995, three companies namely Capital FM Pvt. Ltd. Lahore Broadcasting Pvt. Ltd and First Media Service Pvt. Ltd were granted FM Radio station licences for the period of 15 years for Islamabad, Lahore and Karachi respectively by the Federal Ministry of Information & Broadcasting, Government of Pakistan. • In October ,1998 Radio Pakistan started FM transmission from Islamabad, Karachi and Lahore under the title of FM-101 exclusively for entertainment. • Presently, Pakistan Broadcasting Corporation has 22 AM radio stations and 14 FM radio stations in the country.

ELECTRONIC MEDIA ENVIRONMENT & REGULATION TILL 2001

TELEVISION IN PAKISTAN
• Pakistan entered into Television broadcasting age with a small TV station established at Lahore from where Black & White transmission was beamed from 26th November, 1964. • In 1967 Television Centers at Karachi, Rawalpindi/Islamabad were established. • In 1974 PTV centers at Peshawar and Quetta were established. • Initially PTV came into existence with a staff of 30 employees which has now arisen to more than 6000 employees at all units of the corporation. • PTV launched its color transmission in 1976. • NTM (Network Television Marketing) transmission was aired on STN which was the first private TV channel during the early 90s. • Rebroadcast/ Re telecast of BBC, CNN and TNT Movies was also done by STN.

ELECTRONIC MEDIA ENVIRONMENT & REGULATION TILL 2001
• Till the end of Millennium, Electronic Media in Pakistan was dominated by public sector TV and Radio. • A monopolistic situation existed. • There was no competitor whatsoever. • Control over content of programmes and protective environment thrived. • Balanced analysis / views was not possible in this environment. • Manipulation of media was common. • There was aversion to imbibe new technologies and status quo was preferred. • We were out of pace with the world. • • • • Resultantly: A vast credibility gap existed between the govt. and the populace. There was craving for impartial coverage and quality entertainment. Viewers looked to other sources for authentic information / news. Foreign satellite TV channels and DTH were operating in Pakistan without obtaining any landing right licence.

PEMRA OBJECTIVES
The Pakistan Electronic Media Regulatory Authority (PEMRA) Ordinance No. XIII of 2002, was promulgated by the Government of Pakistan, on 1st March, 2002 in order to: Improve the standards and quality of information, education and entertainment; Enlarge the choice available to the people of Pakistan in Electronic Media for news, current affairs, science, technology and other subjects of public and national interest. Facilitate the devolution of responsibility and power to the grassroots, by improving the access of the people to mass media at the local and community level; Ensure accountability, transparency and good governance by optimizing the free flow of information; Promote national integration and solidarity among the citizenry in the country and abroad; Encourage development of electronic media in the private sector through issuance of licenses for the establishment and operation of privately owned television and radio channels as well as cable TV services.

(i) (ii) (iii) (iv) (v) (vi)

PEMRA OBJECTIVES (CONTINUED)
(vii) Frame overall policies for regulating, developing and monitoring the Electronic Media Industry; (viii) Facilitate investment in the field of electronic media by inviting the new players to contribute to the market; (ix) Provide overall technical guidelines to the electronic media community; (x) Facilitate and educate the licensees of television, radio, cable and other Electronic Media Services. (xi) Help improve the downstream industry including technology as well as production, marketing and development of programmes; (xii) Foster healthy competition among various licensees and stakeholders; (xiii) Prevent the emergence of any monopoly or exclusivity in matters related to broadcasting; and (xiv) Increase the availability of indigenous programmes for all sections of the society including women, children, senior citizens and students.

ORGANIZATIONAL CHART OF PEMRA
CHAIRMAN

Director General (Technical)

Director General (Admn)

Executive Member

Director General (Enforcement)

Head CTV Policy

GM (IT)

GM (Lic)

Secretary to Authority

GM Media Policy

Consultant Legal

Head Media & PR

GM (Admn)

GM (Estt.)

GM (Finance)

RGM Islamabad

RGM NWFP

RGM Sindh

RGM Punjab

RGM Baluchistan

COUNCILS OF COMPLAINTS
• Under Section 26 of the PEMRA Ordinance 2002 amended in 2007. • The Federal government has notified and established COC at Islamabad, the provincial capitals. Further, the Federal Government can also establish COCs at such other places as the Federal Govt. may determine.
COMPOSITION OF COUNCILS OF COMPLAINTS:

The Councils of Complaints consist of a commissioner and five members being citizens of eminence from the general public at least one of whom shall be a woman.

FUNCTIONS OF COC
• The Councils shall receive and inquire into the complaints made by persons or organizations from the general public against any aspects of programmes broadcast or distributed by a broadcaster or a cable TV network station and render opinions on such complaints. The Council shall have the powers to summon a licensee against whom a complaint has been made and call for his explanation regarding any matter relating to his operation. The Councils will take cognizance of complaints received by it directly from the public or those referred to it by the Authority. The Council may recommend to the Authority appropriate action of censure, fine against a broadcast or cable TV network station or licensee for violation of the Code of Conduct for programmes and advertisements. The Councils shall monitor, at random, all aspects of broadcasts, including the programmes’ content, quality of standards of the transmissions of the broadcasts or Cable TV stations. It shall keep the Authority informed about the feedback and public response to the contents, quality and impact of the programmes and advertisements broadcast or distributed.

• • •

CODE OF CONDUCT FOR MEDIA BROADCASTERS
• No Programme shall be aired which: a) Contains material which is against the ideology of Pakistan or the Islamic values; b) Passes derogatory remarks about any religion or sect or community or uses visuals or words contemptuous of religious sects and ethnic groups or which promotes communal and sectarian attitudes or disharmony; c) Contains anything pornographic, obscene or indecent or is likely to deprave, corrupt or injure the public morality; d) Contains an abusive comment that, when taken in context, tends to or is likely to expose an individual or a group or class of individuals to hatred or contempt on the basis of race or caste, national, ethnic or linguistic origin, color or religion or sect, sex sexual orientation, age or mental or physical disability;

CODE OF CONDUCT FOR MEDIA BROADCASTERS (CONTINUED)
e) Contains anything defamatory or knowingly false; f) Is likely to encourage and incite violence or contains anything against maintenance of law and order or which promotes antinational or anti-state attitudes; g) Contains anything amounting to contempt of court; h) Contains aspersions against the Judiciary and integrity of the Armed Forces of Pakistan; i) Maligns or slanders any individual in person or certain groups, segments of social, public and moral life of the country; j) Is against basic cultural values, morality and good manner; k) Brings into contempt Pakistan or its people or tends to undermine its integrity or solidarity as an independent and sovereign country;

CODE OF CONDUCT FOR MEDIA BROADCASTERS (CONTINUED)
l) m) Promotes, aids or abets any offence which is cognizable under the Pakistan Penal Code; Denigrates men or women through the depiction in any manner of the figure, in such a way as to have the effect of being indecent or derogatory/ Denigrates children; Contains anything which tends to glorify crime or criminals; or Contains material which may be detrimental to Pakistan’s relations with other countries.

n) o) p)

CODE OF CONDUCT FOR MEDIA BROADCASTERS (CONTINUED)
2. Particular care should be taken to ensure that programmes meant for children do not contain objectionable language or are disrespectful to their parents or elders. Programmes must not be directed against the sanctity of home, family and marital harmony. While reporting the proceedings of the Parliament or the Provincial Assemblies, such portion of the proceedings as the Chairman or the Speaker may have ordered to be expunged, shall not be broadcast or distributed and every effort shall be made to release a fair account of the proceedings of the Parliament or the Provincial Assemblies.

3.

4.

CATEGORIES OF LICENSES
• Under section 18 of PEMRA Ordinance 2002 amended in 2007, the Authority shall issue licenses for broadcast media and distribution service in the following categories, namely; i. ii. iii. iv. v. vi. International and national scale stations; Provincial scale broadcast; Local area community based radio and TV broadcast; Specific and specialized subjects; Distribution services and Up-Linking facilities including teleporting and DSNG.

IN-ELIGIBILITY FOR GETTING A LICENSE
• Under section 25 of PEMRA Ordinance 2002 amended in 2007 a license shall not be granted to – a) A person who is not a citizen of Pakistan or resident in Pakistan; b) A foreign company organized under the laws of any foreign government. c) A company the majority of whose shares are owned or controlled by foreign nationals or companies whose management or control is vested in foreign nationals or companies. d) Any person funded or sponsored by a foreign government or organization.

CABLE TV LICENSE FEE CATEGORY WISE
License Category R H H-I H-II B B-1 B-2 B-3 B-4 B-5 B-6 B-7 B-8 B-9 B-10 500 Up to 25 rooms Up to 100 rooms Above 100 Rooms Up to 500 Up to 1000 Up to 3000 Upto 5000 Up to 7000 Up to 10,000 Up to 25,000 Up to 50,000 Up to 100,000 Up to 200,000 Above 200,000 Number of Subscriber License fee 15,000/15,000/20,000/50,000/10,000/60,000/80,000/100,000/150,000/175,000/350,000/525,000/875,000/1,400,000/1,750,000/Annual Renewal Fee 7,500/7,500/10,000/25,000/10,000/30,000/40,000/50,000/75,000/87,500/175,000/262,500/350,000/700,000/875,000/-

LIST OF SATELLITE TV LICENSES ISSUED BY PEMRA
1. VTV-1 2. VTV-2 3. VTV-3 4. VTV-4 5. Indus Vision. 6. Indus Music. 7. Khyber TV. 8. ARY One World. 9. ARY Digital. 10. Hum TV. 11. CNBC Pakistan. 12. Play TV 13. Sun Biz 14. Haq TV.

15. Mashriq TV. 16. View Line. 17. Ravi TV. 18. Rohi TV. 19. Labbaik TV. 20. ATV. 21. Masala TV. 22. Dawn News. 23. Prime Pakistan 24. Dunya TV. 25. TV One. 26. Waseeb TV. 27. Rung TV.

LANDING RIGHTS PERMISSIONS OF FOREIGN REGISTERED SATELLITE TV CHANNELS
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. Ujala TV. N Vibe Filmazia Geo Geo News Aag Geo Super. Rung TV Star Asia Punjab TV Fashion TV Pak. The Musik Din News Kashish TV KTN APNA Channel. KOOK.

18. Dhoom Tv 19. CNN. 20. Hallmark. 21. Cartoon Network. 22. AXN. 23. HBO. 24. Ten Sports. 25. Star Sports. 26. ESPN. 27. Star World. 28. Star Movies. 29. National Geographic. 30. Adventure 1. 31. Channel V. 32. Sky News. 33. Fox News. 34. BBC News. 35. Discovery.

TV CHANNEL GROWTH OVER THE YEARS
70 60 50 40 30 20 10 0 2002 2003 2004 2005 2006 2007 5 18 10 21 35 62

SOME POPULAR PAKISTANI TV CHANNELS

TV ADVERTISING EXPENDITURE ESTIMATES JULY - JUNE
2000/2001 2001/2002 2002/2003 2003/2004 2004/2005 2005/2006 2006/2007

Billion Rs. Billion Rs. Billion Rs. Billion Rs. Billion Rs. Billion Rs. Billion Rs.

2.50

3.00

3.70

3.90

3.60

6.80

10.55

•Gallup Tracking Based Estimates (over 55 percent discount applied on overall estimates). Special forms of advertising e.g. Scrolls, animations, logos, backdrops, window ads, etc have been excluded.

Source: Gallup Pakistan

TV AD SPEND FOR LAST 7 YEARS
12 10 8 6 4 2 0 2000- 2001- 2002- 2003- 2004- 2005- 20062001 2002 2003 2004 2005 2006 2007 2.5 3 3.7 3.9 3.6 6.8 10.55

Source: Gallup Pakistan

BREAK UP OF SATELLITE TV ADVERTISEMENT SPEND BY TV CHANNEL 2006-07
Channel
PTV Geo Entertainment ATV Geo News ARY Digital Aaj TV Hum TV TV One Indus Vision PTV World KTN Indus Music The Musik Apna Channel ARY One World CNBC Pakistan Sindh TV Business Plus Indus News Other

% Share
24.6 8.3 8.1 7.8 7.6 6.0 5.6 4.4 3.6 3.3 3.1 3.0 2.7 2.5 1.8 1.5 1.0 0.8 0.5 3.5

Business Plus, 0.8 Sindh TV, 1 CNBC Pakistan, 1.5 ARY One World, 1.8 Apna Channel , 2.5 The Musik, 2.7 Indus Music, 3 KTN, 3.1 PTV World, 3.3 Indus Vision, 3.6 TV One , 4.4 HUM TV, 5.6 AAJ TV, 6

Indus New s, 0.5 Others, 3.5

PTV, 24.6

Geo Ent., 8.3

ATV, 8.1 ARY Digital, 7.6 Geo New s, 7.8

Total

100

Source: Gallup Pakistan

TOP TEN COMPANIES THAT ADVERTISED ON TV Period: 1st July 2006 – 30 June 2007
Source: Gallup Pakistan Rank
1 2. 3. 4. 5. 6. 7. 8. 9. 10.

Company
Unilever Pakistan LTD/LBPL Mobilink

% Share 9.87 5.95
The Coca Cola Export Corporation , 1.96 Colgate Palm olive Pakistan Ltd. , 2.04 Warid Telcom Pvt. Ltd. , 2.08 Nestle Pakistan Limited , 2.14 Telenor Pakistan Pvt. Ltd. , 3.64 Procter & Gam ble Pakistan , 3.86 PEPSI Cola International , 4.31 Pakistan Telecom m unication Pvt. Ltd. (PTCL) , 4.79 Mobilink , 5.95

Unilever Pakistan LTD/LBPL , 9.87

Pakistan Telecommunication Pvt. 4.79 Ltd. (PTCL) PEPSI Cola International Procter & Gamble Pakistan Telenor Pakistan Pvt. Ltd. Nestle Pakistan Limited Warid Telcom Pvt. Ltd. Colgate Palmolive Pakistan Ltd. 4.31 3.86 3.64 2.14 2.08 2.04

The Coca Cola Export Corporation 1.96

Channels tracked included PTV1, PTV World, ATV, Geo Entertainment, Geo News, ARY Digital, ARY One World, The Musik, Indus Vision, Indus Plus, MTV Pakistan, Aaj TV, CNBC Pakistan, Business Plus, KTN, Apna TV, Sindh TV, Ten Sports, TV One and Hum TV. Note: Government/Ministry of Health and Property/Real Estate advertising has been excluded from the ranking.

TOP ADVERTISING FMCGs
LIST OF TOP ADVERTISING FMCGS
Telecom Tea Confectionary Shampoos Soaps Tooth Paste Detergent powders Cooking Oil Pharmaceuticals Biscuits Beauty creams and Lotions Carbonated Soft Drinks Milk and dairy products Financial Services Juices

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