Global Entrepreneurship Week at

Penn State
November 15th-20th, 2015

Happy Valley Communications
Fall Campaign Book

Global  Entrepreneurship  Week  at  Penn  State  
Linda  Feltman  
Senior  Business  Consultant,  Coordinator  for  Global  Entrepreneurship  Week  (GEW)  
Penn  State  Small  Business  Development  Center  

Happy Valley Communications
Account Team Contact Information
Casey  Adam  
Account  Executive  

Marisa  DeGennaro  
Account  Associate  

Kevin  Kelley  
Account  Associate  


Amanda  McIlvain  
Account  Associate  


Kayla  Sredni  
Account  Associate  

Jill  Tatios  
Account  Associate  

Table of Contents
Client  Summary  











Target  Audience  











Research/SWOT  Analysis    










Goals  and  Objectives      









Evaluation  of  Goals  and  Objectives      







Media  Coverage___________________________________________________________9                                                                                      
Promotional  Materials  and  Ads  


Flyering_____________________________________________________  37  
Toilet  Paper      





















College  TVs  
















Social  Media  


Summary___________________________________________________  40  























Blogs_______________________________________________________  48  


Client Summary
Global Entrepreneurship Week
“Global  Entrepreneurship  Week  (GEW)  is  the  world’s  largest  celebration  of  innovators  and  
job  creators  who  launch  startups  that  bring  ideas  to  life,  drive  economic  growth  and  expand  
human  welfare.  Each  year  in  November  GEW  hosts  over  34,000  events  in  160  countries  around  
the  world.    
These  events,  from  large-­‐scale  competitions  to  intimate  networking  gatherings,  connect  
participants  to  potential  collaborators,  mentors  and  even  investors—introducing  them  to  new  
possibilities  and  exciting  opportunities.  Millions  who  had  never  before  considered  launching  their  
own  ventures  soak  up  advice  and  inspiration  from  the  likes  of  Richard  Branson,  Michael  Dell  and  
Muhammad  Yunus.  Thousands  of  brand  new  startups  spring  to  life  through  boot  camps  like  
Startup  Weekend  and  competitions  like  Startup  Open.  Hundreds  of  universities  strengthen  
connections  that  help  them  commercialize  research  from  their  labs.    
Researchers  and  policymakers  engage  in  discussions  around  the  world  to  examine  the  
underlying  policies  necessary  to  promote  entrepreneurial  growth.  And  serial  entrepreneurs  share  
their  expertise  through  activities  like  EO24,  run  by  the  Entrepreneurs’  Organization,  and  practical  
training  courses  like  FastTrac.    
Meanwhile,  world  leaders  and  local  elected  officials  alike  have  embraced  the  campaign  as  
they  look  to  fuel  the  economic  engine  of  high-­‐growth  startups  in  their  own  countries  and  
communities.  During  2013  alone,  126  heads  of  state  and  ministers  from  69  countries  supported  
Global  Entrepreneurship  Week  by  speaking  at  activities  during  the  Week,  filming  statements  of  
support  or  otherwise  endorsing  the  national  campaigns  in  their  countries.  GEW  is  more  than  just  
an  awareness  campaign.  It  is  a  platform  for  connection  and  collaboration—engaging  all  players  
along  the  entrepreneurship  spectrum  in  strengthening  ecosystems  around  the  world.”  

About  Global  Entrepreneurship  Week  at  Penn  State  
In  2015,  GEW  at  Penn  State  hosted  over  100  events  and  activities  aiming  to  inspire  and  
connect  students,  university  faculty,  and  community  members.  GEW  at  Penn  State  particularly  
focused  on  students,  promoting  itself  as  an  opportunity  for  anyone  interested  in  exploring  their  
potential  as  a  self-­‐starter  or  innovator.  In  2014  GEW  at  Penn  State  was  the  largest  GEW  partner  in  
the  nation  with  over  5,000  participants.    

Global Entrepreneurship Week Attendance 2015
Judges, or PSU


Target Audience
Primary Target Audience:
Happy   Valley   Communications’   GEW   team   has   recognized   undergraduate   students,   ages  
18-­‐24   as   the   primary   target   audience.   One   of   the   goals   and   missions   of   GEW   is   to   share   the  
enthusiasm   of   entrepreneurship   by   inspiring   students.   Happy   Valley   Communications   has  
recognized   the   significant   role   students’   share   in   the   success   of   this   event,   with   several   student  
organizations   participating   and   sponsoring   GEW.   Although   all   undergraduate   students   were  
considered  among  the  primary  target  audience,  students  with  applicable  majors  such  as  business  
or  those  with  greater  interest  in  entrepreneurship  were  specifically  targeted  by  the  HVC  account  
team.  These  students  were  considered  to  be  the  most  receptive  to  the  lineup  of  events,  with  their  
interests  closely  aligning  with  the  core  mission  of  GEW.  
Secondary Target Audience:
Secondary  audiences  are  composed  of  State  College  community  members  and  professors.  
State  College  Community:  Happy  Valley  Communications  sought  to  target  this  audience  to  
incorporate   aspects   of   the   client’s   mission.   In   addition   to   inspiring   students,   GEW   sought   to  
celebrate   entrepreneurship   within   the   community   by   featuring   several   local   businesses   in   the  
lineup  of  events.  In  addition,  certain  events  required  an  admission  price  making  adults  more  likely  
to  attend  those  events  than  students  in  our  primary  audience.  
Professors:   Penn   State   University   professors,   especially   those   in   relevant   business   and  
entrepreneurial  fields  were  considered  key  among  the  secondary  target  audience.  Professors  relay  
information  about  GEW  events  to  their  students  and  often  offer  extra  credit  for  attending  events  
applicable  to  the  content  of  their  class.  Happy  Valley  Communications  worked  closely  with  several  
faculty  and  staff  to  discuss  GEW  events  and  encourage  student  participation.    


Research/SWOT Analysis

Events   that   target   both   students   and   community   members,   bringing   in   the   largest   possible  
The  numerous  events  provides  a  wide  range  of  variety  that  appeals  to  a  large  audience  
Professors   offer   credit   for   attending   and   structure   events   around   their   curriculum,   so   it  
allows  the  material  to  be  relevant  to  individual  students  
Our  GEW  has  been  one  of  the  largest  in  the  country,  helping  to  garner  publicity  



Non-­‐participants   may   believe   entrepreneurship   doesn’t   apply   to   them.   “If   I’m   not   going   to  
start  my  own  business  why  should  I  go  to  these  events?”  These  events  do  not  always  feel  
applicable  to  non-­‐business  majors.  
The  setup  of  the  website  is  cluttered  and  not  user  friendly  


Using   social   media   to   show   that   GEW   events   are   relatable   to   students   of   all   majors   and  
across  all  organizations  
Further   aligning   the   interests   and   goals   of   Penn   State   community   and   the   State   College  
Recruiting  more  entrepreneurs  that  fit  into  the  general  interests  of  college  students  (like  
Brandon  Stanton  from  GEW  2014)  
Continuing   the   success   of   GEW   promotes   positive   publicity   for   GEWUSA   and   the   wider  
Penn  State  University  


GEW  falls  right  before  Thanksgiving  Break  when  students  are  busy  finishing  up  assignments  
before  the  time-­‐off,  potentially  threatening  student  engagement    
Maintaining  fresh  events  for  the  future  years  without  repeating  too  much    
Attendance  may  have  been  hurt  with  Valley  Week  and  the  occurrence  of  the  Paris  attacks  
coinciding  with  GEW  events  


Goals and Objectives
Goal:   To   increase   the   attendance   and   awareness   of   Penn   State   students   and   State   College  
community  members  for  GEW  2015  at  Penn  State.  
Objective 1:  To  increase  awareness  of  GEW  at  Penn  State  among  our  target  audiences  
Objective 2:  To  increase  the  number  of  Facebook  “likes”  on  the  GEW  at  Penn  State  page  
Objective 3:   To   have   at   least   three   articles   written   about   GEW   as   a   whole   or   specific   GEW  
events   prior   to   the   week   of   events   at   the   majority   of   local   media   outlets   (The   Daily   Collegian,  
Centre  Daily  Times,  Onward  State,  Centre  Country  Report,  etc.)  
Objective 4:  To  increase  promotional  presence  on  campus,  specifically  among  our  targets  
Tactics:   To   accomplish   the   goals   and   objectives   our   team   used   a   variety   of   tactics.   These  
● Increasing  our  social  media  presence  (Facebook  and  Twitter)  by  posting  engaging  content  
on  each  Global  Entrepreneurship  Week  at  Penn  State  social  media  platform  
● Using  all  accounts  to  inform  our  audiences  of  events,  as  well  as  to  interact  with  them  
● Creating  Media  Pitches  and  event  summaries  to  distribute  to  local  media  outlets  
● Hanging  promotional  GEW  balloons  across  The  Library  Mall  before  the  week  long  event    
● Flyering  classrooms  with  information  about  GEW  the  week  prior  to  GEW  
● Reaching   out   to   professors,   GEW   speakers,   Penn   State   alumni,   and   local   community  
leaders  to  write  blogs  to  be  posted  ands  shared  through  the  GEW  website  


Evaluation of Goals and Objectives
At  the  conclusion  of  Global  Entrepreneurship  Week,  the  total  attendance  of  all  the  events  
reached   5,058   students,   surpassing   the   total   from   2014.   The   overall   goal   of   the   campaign   to  
increase  attendance  was  accomplished.    
In   addition   to   the   increased   attendance,   we   were   also   able   to   increase   awareness   and  
social   media   presence   among   our   three   target   audiences:   students,   faculty,   and   community  
members.   Our   Facebook   page   likes   increased   by   49%,   from   535   to   801   over   the   course   of   the  
campaign.  Twitter  followers  increased  by  44%,  from  312  to  448.    
Our   goal   to   have   at   least   three   articles   written   about   GEW   was   surpassed   with   over   19  
media   mentions   and   articles.   This   media   coverage   focused   on   GEW   as   a   whole   in   addition   to  
specific  events  that  were  of  interest  among  our  three  target  audiences.  
The   fourth   objective   was   met   by   a   number   of   actions   taken   to   promote   GEW   around  
campus  such  as,  the  balloons,  banner  on  Osmond,  the  HUB  table,  flyers,  and  advertisements  in  the  
HUB  and  on  monitors  throughout  10  different  colleges.    
Through   the   use   of   our   tactics,   we   met   all   four   objectives   at   the   conclusion   of   our  
campaign  for  Global  Entrepreneurship  Week  2015.    


Media Coverage





Penn  State  News  

Penn  State  Berks  to  
celebrate  Global  
Entrepreneurship  Week  
Nov.  16-­‐22


Penn  State  News  

Penn  State  Altoona  
celebrates  Global  
Entrepreneurship  Week  
Nov.  16-­‐20


Penn  State  News  

Penn  State  Lehigh  Valley  
to  celebrate  Global  
Entrepreneurship  Week  
Nov.  15-­‐20


Penn  State  News  

Global  Entrepreneurship
Week  at  Penn  State  to  
offer  opportunities,  ideas   entrepreneurship-­‐week-­‐penn-­‐state-­‐


Penn  State  News  

Arts  Entrepreneurship  
Program  events  during  
Global  Entrepreneurship  


Altoona  Mirror  

Penn  State  Altoona  to  
Mark  Global  
Entrepreneurship  Week  


Entrepreneurship  Week  
at  Psu  to  Offer  



The  Daily  Collegian  

Johnny  Cupcakes  Gives  
Lecture  Explaining  the  
Success  of  His  Sweet  


Centre  Daily  Times  

Giving  You  The  Business  



Fishing  For  Business  


Centre  Daily  Times  


We  Are  Central  PA    

Penn  State  Offering  
Nearly  100  Events  during  
Global  Entrepreneurship  
Penn  State  hosts  largest  
global  entrepreneurship  
week  in  U.S,  





Onward  State  

This  week  is  Global  
Entrepreneurship  Week  
at  Penn  State  



PSN  News  


Reading  Eagle    

Penn  State  Berks  Global  
Entrepreneurship  Week    


The  Daily  Collegian  


The  Lion  FM  

Musician  Joe  Crookstone  
Speaks  to  Penn  State  
Students  Tuesday  for  
Global  Entrepreneurship  


Penn State News

Penn State Berks to celebrate
Global Entrepreneurship Week
Nov. 16-22
October 22, 2015

READING,  Pa.  —  In  today’s  economic  environment,  entrepreneurship  is  one  of  the  
most  important  aspects  of  our  economy.  In  an  effort  to  inspire  an  entrepreneurial  
spirit   among   students   and   to   seek   partnerships   with   business   and   industry   that  
foster  economic  growth  for  the  local  community,  Penn  State  Berks  —  along  with  all  
of  Penn  State  University  —  is  celebrating  Global  Entrepreneurship  Week  Nov.  16–
22.   Penn   State   Berks   has   several   events   planned   for   aspiring   student  
entrepreneurs,  and  some  are  open  to  the  public.  
Tuesday,  Nov.  17,  12:15  p.m.–1:30  p.m.,  Room  245,  Gaige  Technology  and  Business  
Innovation  Building  
Global  Opportunities  for  an  Entrepreneurial  Solar  Energy  Company  
Paul   Eisenhuth,   CEO   of   CEWA   Technologies,   and   Connie   Faylor,   regional   manager  
of   the   Greater   Reading/Berks/Schuylkill   Ben   Franklin   Technology   Partners,   will   be  
guest   speakers   in   the   campus'   entrepreneurial   mindset   class.   Founded   in   April  
2009,   CEWA   Technologies   develops   and   markets   CSP   (concentrating   solar   power)  
point   concentrator   dishes   that   utilize   solar   technology   in   innovative   ways   to  
generate   sustainable   power   at   a   price   competitive   with   fossil   fuels.   Ben   Franklin  
Technology   Partners   is   one   of   the   nation’s   longest-­‐running   technology-­‐based  
economic  development  programs.  For  more  than  31  years,  BFTP  has  provided  both  
early-­‐stage   and   established   companies   with   funding,   business   and   technical  
expertise   and   access   to   a   network   of   innovative,   expert   resources.   This  
presentation  is  open  to  students  of  the  college.  

Wednesday,   Nov.   18,   10:30   a.m.–2:30   p.m.,   Room   244,   Gaige   Technology   and  
Business  Innovation  Building  
Penn  State  Berks  students  in  the  Entrepreneurship  Club  and  entrepreneurship  and  
innovation   minor   will   hold   a   workshop   for   Reading   School   District   high   school  
students   enrolled   in   the   Penn   State   Educational   Partnership   Program   (PEPP).   The  
PEPP  students  will  learn  about  entrepreneurship,  self-­‐assessment,  3-­‐D  printing,  and  
writing  a  business  plan.  The  workshop  will  begin  by  focusing  on  what  it  means  to  
be   an   entrepreneur.   The   PEPP   students   will   learn   how   to   become   innovative  
thinkers,   and   through   the   self-­‐assessment   portion   of   the   workshop,   the   students  
will  learn  about  themselves,  their  passions,  networking,  and  generating  new  ideas.  
Finally,   they   will   be   taught   the   basics   of   writing   a   business   plan   and   how   to  
incorporate  their  plan  with  the  needs  of  their  community.  
PEPP   is   an   early-­‐intervention   collaboration   between   Penn   State   Berks   and   the  
Reading   School   District.   The   mission   of   the   program   is   to   enhance   academic  
preparedness   and   motivation   levels   in   its   Reading   School   District   participants   to  
pursue   higher   education.   PEPP   also   recruits   and   trains   students   from   Penn   State  
Berks,  most  of  whom  are  childhood  and  early  adolescent  education  majors,  to  act  
as  PEPP  learning  assistants.  
Abdullah   Konak,   professor   of   information   sciences   and   technology,   and   Sadan  
Kulturel-­‐Konak,  professor  of  management  information  systems,  coordinator  of  the  
entrepreneurship  and  innovation  minor,  and  adviser  of  the  Entrepreneurship  Club  
at  Penn  State  Berks,  are  faculty  advisers  and  workshop  co-­‐coordinators.  
Thursday,   Nov.   19,   3-­‐4   p.m.,   Room   248   and   Room   114,   Gaige   Technology   and  
Business  Innovation  Building  
Ecoult:  An  International  Success  Story  
Jason   Hoffman,   senior   engineer   with   Ecoult,   will   speak   about   the   entrepreneurial  
company   that   has   created   a   revolutionary   energy   storage   system.   Hoffman   will  
provide  a  history  of  Ecoult  and  a  description  of  the  relationship  between  Ecoult  and  
its   parent   company,   East   Penn   Manufacturing   Company,   located   in   Lyon   Station.  
He   will   also   provide   an   overview   of   the   unique   Ecoult   technology   and   the  

applications   of   that   technology.   In   2013,   Ecoult   was   named   in   the   Cleantech  
Group’s  prestigious  2013  Global  Cleantech  100.  
Ecoult   developed   a   revolutionary   battery   storage   system   featuring   new   technology  
invented   and   incubated   by   Australia's   Commonwealth   Scientific   and   Industrial  
Research   Organisation   (CSIRO).   The   new   venture,   which   is   supported   by  
international  corporate,  government  and  research  partners,  is  expected  to  change  
the   role   that   solar   and   wind   energy   play   in   the   electricity   market   by   smoothing   the  
volatility  of  renewable  power  and  allowing  it  to  be  integrated  seamlessly  into  the  
At   Penn   State   Berks,   Ecoult   batteries   were   used   in   the   microgrid   located   in   the  
automation  lab  in  the  Gaige  building.  Hoffman  will  provide  an  explanation  of  how  
Ecoult  batteries  work  in  the  microgrid.  
This  event  is  sponsored  by  the  Penn  State  Berks  entrepreneurship  and  innovation  
minor,   and   it   is   free   and   open   to   the   public,   but   seating   is   limited.   For   more  
information  or  to  reserve  a  seat  at  this  presentation,  contact  Kathy  Cavanaugh  at  
Thursday,   Nov.   19,   6:30–7:30   p.m.,   Room   246,   Gaige   Technology   and   Business  
Innovation  Building  
Helping   PA   Entrepreneurs   Reach   Global   Markets:   Resources   and   Assistance  
Available  through  the  PA  Dept.  of  Community  and  Economic  Development  
This  program  will  provide  an  overview  of  the  types  of  assistance  that  are  available  
to   entrepreneurs   in   Pennsylvania   through   the   PA   Department   of   Community   and  
Economic   Development.   Guest   speakers   will   include   Katherine   Skopp,   Director   of  
Global   Partnerships,   PA   Department   of   Community   and   Economic   Development  
Office  of  International  Business  Development,  and  others.  This  event  is  sponsored  
by  the  Penn  State  Berks  Entrepreneurship  and  Innovation  minor,  and  it  is  free  and  
open  to  the  public,  but  seating  is  limited.  For  more  information  or  to  reserve  a  seat  
at  this  presentation,  contact  Cavanaugh  at  610-­‐396-­‐6220.  


In   addition   to   these   events   and   lectures,   Kulturel-­‐Konak   and   Konak   are   taking   their  
creativity   and   innovation   workshop   class,   composed   of   four   Penn   State   Berks  
students,   to   Nicaragua   from   Nov.   21–29.   There   they   will   reside   at   the   Fabretto  
Center,  an  educational  center  whose  mission  is  to  empower  underserved  children  
and  their  families  to  reach  their  full  potential,  improve  their  livelihoods,  and  take  
advantage   of   economic   opportunity   through   education   and   nutrition,   The   faculty  
and   students   will   teach   the   Nicaraguan   youth   business   skills   so   that   they   may  
become  self  sufficient.  
Penn   State   Berks   is   committed   to   entrepreneurship   and   economic   development.  
The   Creativity,   Entrepreneurship   and   Economic   Development   (CEED)   Center   was  
established   in   the   fall   of   2011   as   part   of   the   Gaige   Technology   and   Business  
Innovation   Building.   The   CEED   Center   is   an   extension   of   the   college’s  
entrepreneurship   and   innovation   minor.   This   interdisciplinary   18-­‐credit   minor   is  
designed  to  foster  an  entrepreneurial  spirit,  creativity,  and  leadership  in  students.  
Since  the  CEED  Center  was  established,  it  has  sponsored  several  Entrepreneurship  
Speaker   Series   panel   discussions,   composed   of   both   student   entrepreneurs   who  
have   started   their   own   businesses   and   local   entrepreneurs   from   the   business  
community.   In   addition,   several   collaborative   initiatives   have   been   undertaken  
between   students,   faculty,   business   and   industry   leaders,   and   members   of  
organizations  from  around  the  world.  
For  more  information  on  these  projects  or  the  CEED  Center,  contact  Kulturel-­‐Konak  
at  610-­‐396-­‐6137  or  via  email  at  


Penn State News

Penn State Altoona celebrates
Global Entrepreneurship Week
Nov. 16-20
October 30, 2015

ALTOONA,   Pa.   —   For   the   first   time,   Penn   State   Altoona   is   participating   in   Global  
Entrepreneurship   Week,   scheduled   this   year   for   Nov.   16-­‐20.   The   campus   is  
partnering  with  University  Park  on  two  events  while  holding  several  of  its  own  for  
aspiring  student  entrepreneurs.  Some  events  are  open  to  the  public.  
Global  Entrepreneurship  Week  is  the  world’s  largest  celebration  of  the  innovators  
and   job   creators   who   launch   startups   that   bring   ideas   to   life,   drive   economic  
growth,  and  expand  human  welfare.  Global  Entrepreneurship  Week  inspires  people  
everywhere  through  activities  designed  to  help  them  explore  their  potential  as  self-­‐
starters   and   innovators.   These   activities,   from   competitions   and   events   to   intimate  
networking   gatherings,   connect   participants   to   potential   collaborators,   mentors  
and   even   investors   —   introducing   them   to   new   possibilities   and   exciting  
To   get   started,   students   may   join   the   Global   Entrepreneurship   Week   Selfie  
Challenge   at   Penn   State   Altoona.   From   Nov.   9-­‐10,   find   one   of   the   following  
destinations   or   resources   —   a   local   business   owner   who   started   his   or   her   own  
business,   a   professor   who   teaches   about   entrepreneurship,   an   incubator,   a   flyer  
about  a  campus  entrepreneurship  competition,  or  a  Facebook  page  about  a  Penn  
State  Altoona  entrepreneurs’  club  —  and  take  a  selfie!  Post  to  @PSUaEshipCtr  on  
Instagram  for  a  chance  to  win  a  $25  Sheetz  gift  card.  Each  selfie  will  count  as  one  
entry,  so  post  as  many  selfies  as  you  can  (just  no  repeats!).  Names  of  participating  
students  will  be  drawn  at  random  from  Instagram  entries  on  Nov.  20.  

Global  Entrepreneurship  Week  will  kick  off  with  a  student  entrepreneur  panel  from  
5-­‐6  p.m.  on  Monday,  Nov.  16,  in  the  Sheetz  Center  for  Entrepreneurial  Excellence  
at   Penn   State   Altoona.   Several   students   will   explain   how   they   used   Penn   State  
Altoona  resources  to  help  them  launch  a  successful  business.  They  will  share  their  
experiences  and  talk  about  how  they  balance  the  needs  of  their  business  with  the  
college  experience.  The  public  is  encouraged  to  attend  and  support  these  student  
There   is   also   the   "First   Step   to   Starting   a   Business"   workshop,   set   for   6-­‐7:30   p.m.  
Nov.   16   in   262   Willard   Building   on   Penn   State's   University   Park   campus.   This  
workshop   for   students   will   help   aspiring   entrepreneurs   to   begin   the   process   of  
successful   business   ownership,   including   evaluating   business   ideas,   developing   a  
business  plan,  and  exploring  financing  options.  The  program  is  free,  but  you  must  
register  online  at  
Two   sessions   of   a   seminar   titled   "Emotional   Intelligence:   The   Key   to   Your  
Leadership   Potential"   will   be   held   from   9-­‐11:30   a.m.   and   5:30-­‐8   p.m.   on  
Wednesday,   Nov.   18,   in   the   Sheetz   Center   for   Entrepreneurial   Excellence.   The  
sessions   will   help   you   to   understand   your   personal   emotional   quotient,   discover  
the   science   behind   your   emotional   reactions,   and   more.   Register   for   this   free  
program  at,  by  calling  814-­‐949-­‐5535  or  emailing  
Students   can   also   attend   "The   Mind   of   an   Entrepreneur"   program   from   3-­‐4   p.m.  
Nov.  18  at  243  S.  Allen  Street  in  State  College.  What  is  it  about  the  way  a  person  
thinks   that   makes   him   or   her   a   successful   star-­‐up   leader   or   an   entrepreneur   who  
will  be  successful?  Join  entrepreneurial  thought  leaders  to  delve  into  the  subject.  
A  two-­‐day  "Advanced  Strategic  Business  Facilitation  Training"  will  be  offered  Nov.  
20  and  21  in  the  Devorris  Downtown  Center  in  Altoona.  The  program  is  open  to  the  
public  and  runs  from  7:30  a.m.  to  6  p.m.  both  days.  It  is  designed  to  give  trainees  
the   ability   to   facilitate   business   sessions   within   their   own   company   or   with   other  
companies.   The   model   used   will   be   the   Seven   Swords   of   Strategic   Business  
Facilitation   methodology   outlined   in   the   book.   This   class   provides   a   new   skill   for  
legal,  business,  medical,  and  ADR  professionals,  as  well  as  students  pursuing  any  of  

these  fields.  Cost  is  $2,500  per  participant  or  $1,800  per  participant  with  a  group  of  
five  or  more.  Register  by  calling  814-­‐949-­‐5535.  








Penn State News

Penn State Lehigh Valley to
celebrate Global
Entrepreneurship Week Nov. 1520
November  3,  2015  

Penn   State   Lehigh   Valley   aims   to   inspire   an   entrepreneurial   spirit   in   its   students.  
For   the   week   of   Nov.   15-­‐20,   the   Lehigh   Valley   campus—   along   with   all   of   Penn  
State  —  is  celebrating  Global  Entrepreneurship  Week.  
From   students   who   want   to   study   abroad   to   business   students   interested   in  
international  project  management,  Penn  State  Lehigh  Valley  has  a  couple  of  events  
planned  for  aspiring  student  entrepreneurs,  with  one  open  to  the  public.  
Noon  to  1  p.m  Monday,  Nov.  16,  Room  219,  Penn  State  Lehigh  Valley  
Educators  as  Entrepreneurs    
To   teachers,   the   classroom   is   their   world,   but   what   happens   when   the   world  
becomes   their   classroom?   Education   students   are   invited   to   hear   different  
perspectives   from   a   pre-­‐service   teacher   and   university   administrator/educator  
about  the  entrepreneurial  spirit  that  is  awakened  when  an  invitation  to  collaborate  

with   a   university   abroad   is   accepted.   A   teacher's   world   and   an   entrepreneur's  
world  collide  and  unique  opportunities  result!  
Nancy  Coco,  director  of  corporate  and  community  education  at  Penn  State  Lehigh  
Valley   and   director   of   the   Penn   State   Lehigh   Valley   Writing   Project,   will   present  
with   Crystal   Ball,   an   adult   student   earning   a   degree   in   early   childhood   education   at  
Penn  State  Lehigh  Valley.  
7  to  8  p.m.  Monday,  Nov.  16,  Room  302,  Penn  State  Lehigh  Valley  
The  Project  that  Never  Sleeps:  International  Project  Management    
International   project   management   requires   a   specific   set   of   skills   to   ensure   success  
when   managing   international   projects   that   spread   across   borders   and   cultures.  
International   project   management   is   becoming   increasingly   important   in   today’s  
global   business   world   where   businesses   are   continuing   to   expand   into   new  
countries  and  markets,  either  to  increase  their  market  share  or  to  reduce  costs  by  
utilizing  more  efficient  resources  of  other  countries.  
Pamela   Bender,   Melanie   Sanchez-­‐Jones   and   Joseph   Garofalo,   who   have   a  
combined   80   years   of   experience   in   engineering,   manufacturing,   and   project  
management,   will   be   guest   speakers   for   this   event   geared   toward   students  
enrolled   in   management,   project   management,   supply   chain   and   international  
business  courses.  
12:15  to  1:15  p.m.  Tuesday,  Nov.  17,  Room  135,  Penn  State  Lehigh  Valley  
Global  Etiquette  
Kara   Amoratis,   international   risk   analyst   and   global   operations   coordinator   for  
Penn  State,  will  share  her  expertise  in  the  practical  and  logistical  risks  and  issues  of  
international  travel  and  global  operations.  Amoratis  will  present  her  perspective  on  
safe   and   effective   travel   in   the   modern   world.   For   students   and   local   community  
members   planning   to   study   or   travel   abroad,   Amoratis   will   review   medical  
insurance,   converting   money,   entry/exit   fees,   passport   rules   and   legal   issues  
abroad,   among   other   topics.   This   event   is   open   to   students,   parents   and   the  

general   public.   Lunch   will   be   available   to   Penn   State   Lehigh   Valley   students,  
sponsored  by  SAF  Funding.  
Attend   one   or   more   of   Penn   State   Global   Entrepreneurship   Week’s   events   and  
become  part  of  an  international  entrepreneurship  celebration  with  150  countries,  
24,000  partners  and  34,000  events  
To   plan   to   attend   one   of   the   events,   visit   the   Global   Entrepreneurship   Week  
website.   For   more   information,   contact   Diane   McAloon   at   610-­‐285-­‐5066   or  

Student and community entrepreneurs share ideas on how to start your own business during GEW
Penn State.


Penn State News

Global Entrepreneurship Week at Penn
State to offer opportunities, ideas
November 4, 2015

UNIVERSITY   PARK,   Pa.—Global   Entrepreneurship   Week   (GEW)   is   an   international  
initiative  for  entrepreneurs  taking  place  in  more  than  160  countries.  GEW  at  Penn  
State  officially  kicks  off  on  campus  and  in  downtown  State  College  Nov.  15,  but  the  
week  leading  up  to  it  is  also  packed  with  events.  
Linda   Feltman,   senior   business   consultant   at   the   Penn   State   Small   Business  
Development  Center,  is  the  coordinator.  
“GEW   at   Penn   State   was   recently   recognized   by   the   Ewing   Marion   Kaufman  
Foundation  for  being  the  top  GEW  partner  in  the  United  States,”  Feltman  said.  “We  
are  excited  to  offer  nearly  100  events  that  have  been  planned  by  students,  faculty  
and  the  community  and  a  majority  of  them  are  open  and  free  to  the  public.”  
GEW  events  are  scheduled  on  campus  and  at  local  businesses,  including  New  Leaf  
“The   event   creates   a   connection   between   established   entrepreneurs   in   the  
community  and  caring,  talented  students  which  (may)  lead  to  jobs  or  internships,”  
said  Galen  Bernard,  director  for  New  Leaf  Initiative.  
Ryan   Yosua,   a   senior   in   the   College   of   Information   Sciences   and   Technology,   began  
a   business   —   YosuaTreeGames   —   with   his   brother   while   they   were   students   at  
Penn  State.  Yosua  will  participate  in  a  student  entrepreneurship  panel  during  GEW.  

“I  have  been  able  to  take  advantage  of  lots  of  great  resources  at  Penn  State  to  help  
grow   my   business,   and   I’m   excited   to   have   the   chance   to   help  other   students   out,”  
Yosua  said.  
Events  featuring  Johnny  “Cupcakes”  Earle,  named  America’s  No.  1  entrepreneur  by  
Businessweek   and   a   startup   workshop   are   two   of   the   events   scheduled   the   week  
leading  up  to  GEW,  Nov.  5–12.  
A  Lufthansa  vice  president  will  discuss  "intrapreneurship"  versus  entrepreneurship,  
author   Anne   Deeter   Gallaher   will   host   a   dialogue   for   women   in   business   and  
student   entrepreneurs   will   get   a   chance   to   pitch   ideas   during   events   scheduled  
Nov.  15-­‐20.  
Penn   State   Abington,   Penn   State   Altoona,   Penn   State   Berks,   Penn   State   DuBois,  
Penn  State  Harrisburg,  Penn  State  Lehigh  Valley,  Penn  State  Center  Lewistown  and  
Penn   State   World   Campus   will   also   host   GEW   events.   Several   events   will   be  
streamed  live.  
For  a  complete  schedule  visit  GEW  Penn  State.  


Penn State News


We Are Central PA
Penn  State  hosts  largest  global  entrepreneurship  week  in  U.S.


By  Marielena  Balouris  |  
Published  11/15  2015  11:23PM  
Updated  11/15  2015  11:33PM  

State  College,  Centre  County,  Pa.  
Starting  Monday,  160  countries  will  celebrate  global  entrepreneurship  week.    The  largest  celebration  
in  the  U.S.  Is  in  our  area.  
It's   all   about   Innovation   and   entrepreneurship   at   Penn   State,   and   both   students   and   community  
members  say  State  College  is  the  perfect  place  for  that  to  happen.  
That's   part   of   the   reason   why   Penn   State   has   the   largest   Global   Entrepreneurship   Week   celebration   in  
the  U.S..    The  events  are  not  just  for  Penn  State  students  -­‐-­‐  they're  for  the  entire  community.  
Todd   Erdley,   Founder   and   CEO   of   Videon,   said,   "As   far   as   State   College,   is   it   an   entrepreneurial-­‐rich  
town,  it  has  the  potential  to  be  that.    You  have  the  elements  coming  together.    You  have  Penn  State  

dedicated  to  it,  you  have  the  community  awakening,  you  have  a  lot  of  different  things  happen  where  
entrepreneurs  can  really  do  something  amazing."  
Erdley  spoke  to  a  crowd  at  the  State  Theater  on  Sunday  night.    He  was  joined  by  Andrew  Muirhead,  a  
VP   at   Lufthansa   Technik.     Their   presentation   defined   the   differences   between   entrepreneurship   and  
intrapreneurship.    They  also  shared  their  stories  of  how  they  achieved  success.  
"I  said  you  know  what  I'm  going  to  make  a  lot  of  money,  I'm  going  to  have  a  lot  of  fun  and  then  that  
company  went  bankrupt.    So  you  know  starting  out  was  really,  really  hard.    I'm  one  of  those  that  failed  
but  the  second  company  I've  started  and  it  has  really  done  well,"  said  Erdley.  
Penn   State   also   recently   announced   the   creation   of   LaunchBox-­‐-­‐   a   place   where   students   and  
community  members  can  work  together  on  new  ideas.    
Neil  Sharkey,  Penn  State  VP  for  Research,  said,  "We  have  a  lot  of  bright  ideas  floating  around  and  we  
should  do  this  better  and  we'd  really  like  to  jump-­‐start  the  local  economy  and  use  our  ideas  and  keep  
them  in  our  local  communities."  
Penn  State  is  now  accepting  applications  to  be  one  of  five  teams  that  will  be  the  first  to  work  in  the  
LaunchBox.    Teams  accepted  into  the  program  will  have  requirements,  one  of  them  being  a  10-­‐week  
program  with  classes  geared  toward  how  to  create  a  successful  start-­‐up.  
"We're   trying   to   make   an   ecosystem   here   where   we   have   all   the   resources   needed   for   people   to  
succeed,"  said  Sharkey.  
And  for  students,  they're  excited  about  these  opportunities.  
Matthew  Roda,  Penn  State  freshman,  said,  "If  you  really  have  a  good  idea,  there's  so  many  different  
options  available  to  you,  that  you  can  really,  you'll  be  able  to  find  money,  people  to  help  you  out.  

For  more  information,  visit:  
Copyright   2015   Nexstar   Broadcasting,   Inc.   All   rights   reserved.   This   material   may   not   be   published,  
broadcast,  rewritten,  or  redistributed.  

Centre Daily Times



Centre County Report


The Daily Collegian

Johnny   Cupcakes   gives   lecture  
explaining   the   success   of   his  
sweet  business  
● Amara  Saputo  |  The  Daily  Collegian  
●  Nov  11,  2015  
Johnny   Earle,   more   commonly   known   as   Johnny   Cupcakes,   has   created   a   graphic   t-­‐shirt   company   with  
a  tasty  twist.  

Hosted   by   the   Student   Program   Association,   Earle   visited   The   State   Theatre   last   night   to   shed   some  
entrepreneurial  wisdom  to  an  audience  filled  with  start-­‐up  ideas.  

“He’s  a  marketing  genius,”  Michael  Black  (senior-­‐finance),  who  has  created  a  start-­‐up  business,  said.  “I  want  to  
learn  more  about  how  he  got  licensing  agreements  with  companies  like  Hello  Kitty.”  
Earle,  who  has  created  16  companies  ranging  from  lemonade  stands,  snow  shoveling  and  magic  performances  
by  the  time  he  was  16,  said  “real  success  is  being  happy  doing  what  you  love.”  
Having   both   an   online   and   storefront   market   advertising   the   carb-­‐free,   sugar-­‐free   and   fat-­‐free   product,   Earle  
said   he   has   created   loyal   customers   ––   some   who   have   tattooed   the   cupcake   and   crossbones   logo   on  
themselves   ––   as   well   as   angry   internet   complainers   who   have   waited   in   snaking   lines   to   get   a   red   velvet  
cupcake  only  to  be  disappointed  that  the  clothing  store  is  only  designed  to  look  like  a  bakery.  


“Apple  doesn’t  sell  fruit,  why  should  I  sell  cupcakes?”  Earle  said.  
Earle  said  part  of  the  success  of  Johnny  Cupcakes  is  the  unique  experience  customers  have  when  shopping  for  
his   cupcake-­‐themed   tees.   The   stores   look   and   smell   like   a   bakery   and   the   shirts   are   typically   packaged   in  
cupcake  boxes.  
“People   thrive   off   of   new   experiences,”   Earle   said.   “I   want   customers   to   feel   like   it’s   their   birthday.   Great  
packaging  does  not  get  thrown  away.”  
Johnny  Cupcakes  has  hosted  themed  t-­‐shirts  such  as  The  Simpsons  where  each  Simpsons-­‐themed  shirt  was  sold  
with  a  Duff  drink  and,  yes,  a  cupcake  adorned  with  a  little  doughnut.  Other  themed-­‐packaging  including  shirts  
sold  in  a  vintage  push-­‐pop  and  an  ice  cream  carton.  
Earle  gave  out  some  words  of  advice  throughout  his  presentation  to  those  “haunted  with  ‘what  if’s,’”:  List  12  
things  that  make  you  unique,  high-­‐five  and  network  and  meet  strangers  unless  they  drive  a  white  van.  
Earle  said  he  does  a  very  limited  amount  of  the  traditional,  expensive  advertising.  A  lot  of  it  is  word  to  mouth  
that  he  accredits  to  the  Johnny  Cupcakes’  experience.  He  said  he  also  uses  social  media  to  tell  his  followers  to  
meet  him  in  town  for  a  pizza  party,  which  is  cheaper  than  traditional  ads  and  gives  him  a  chance  to  personally  
meet  his  existing  and  potential  customers.  
“Just   to   hear   him   is   amazing,”   Maggie   Norton   (senior-­‐geography),   who   sported   a   Johnny   Cupcakes   shirt,   said.  
“He’s  so  inspirational  and  he’s  such  an  individual.  I’ve  always  admired  him  for  that.”  
Along  with  his  business  advice,  Earle  gave  the  audience  some  pranking  tips.  Earle  said  he  lines  his  friends  cups  
with  Orajel  to  make  their  mouths  numb  before  they  go  off  to  hit  on  a  girl.  
His  favorite  prank:  “I  opened  up  a  bakery  that  didn’t  sell  food.”  


The Daily Collegian

Musician  Joe  Crookston  speaks  
to  Penn  State  students  Tuesday  
for  Global  Entrepreneurship  
● Kelly  Powers  |  For  The  Collegian  
●  Nov  18,  2015  


American  folk  singer  Joe  Crookston  plays  guitar  during  Global  Entrepreneurship  Week  in  the  Carnegie  Building  on  Tuesday,  Nov.  17,  

Joe   Crookston   is   both   a   musical   artist   and   a   successful   entrepreneur.   Oftentimes,   it   seems   like   this   combination  
is  unobtainable;  however,  on  Tuesday  night,  Crookston  showed  people  just  how  possible  it  is.  


He  successfully  runs  his  own  business  and  “tours  internationally,”  his  publicist  Elisabeth  Harrod  said.  

“I   own   a   house   and   I’m   married   and   I   make   a   good   living,”   Crookston   said.   “I   don’t   buy   into   the   story   of   a  
starving  artist.”  

This   week   is   Global   Entrepreneurship   Week,   and   Anne   Hoag,   an   associate   professor   in   the   College   of  
Communications,  said  she  thinks  Penn  State  “does  it  better  than  anyone.”  

Hoag  books  the  entrepreneurs,  like  Crookston,  who  come  to  Penn  State  to  talk  to  students.  

“I  like  the  media  entrepreneurs  to  give  students  an  idea  of  what  their  life  could  look  like,”  Hoag  said.  

One   student,   Brianna   Debow   (junior-­‐telecommunications),   said   she   came   for   not   only   the   entertainment,   but  
also  to  learn  about  how  Crookston  became  a  successful  artist  and  businessman.  

A   crowd   of   many   Penn   State   students   and   other   members   of   the   State   College   community   listened   to  
Crookston’s  playing  and  singing,  as  well  as  his  story.  

Crookston  spoke  of  his  unique  life  leading  up  to  today.  

“I  only  have  a  high  school  diploma,”  he  said,  mentioning  he  dropped  out  of  Kent  State  University.  

He   told   the   crowd   about   his   decision   to   leave   school   and   pursue   an   interest   in   music.   He   said   he   started   off  
working  at  a  music  center  in  New  Jersey.  

Crookston  said  he  had  a  moment  where  he  discovered  he  could  actually  make  money  as  a  touring  artist.  

“I  took  this  dream  and  broke  it  down,  doing  the  math  for  my  business,”  he  said.  “I  started  with  house  concerts  
and  built  it  night  after  night.”  

“There  was  never  an  absence  of  help,”  Crookston  said.  

Crookston  said  people  should  find  others  who  have  mastered  their  passion  and  ask  questions.  

GEW  aims  to  inspire  students,  Linda  Feltman,  coordinator  of  GEW,  said.  

“It  is  fun  to  watch  [students]  decide  to  start  something,  to  do  something,”  she  said.  

Crookston  said  that  everyone  in  the  audience  will  be  doing  something  in  their  future  —  they  will  either  love  it  or  
hate  it;  therefore,  he  said  it’s  important  to  find  a  career  that  matches  their  passion.  

He  showed  students  that  it  is  possible  to  be  successful  in  what  they  love.  

“It  can  be  hard,  but  it  would  be  harder  to  be  at  a  job  you  hate.  I  wanted  to  do  something  related  to  my  passion,”  
Crookston  said.  

Many  students  may  think  that  the  only  way  they  can  succeed  is  through  rigid,  clear-­‐cut  careers,  but  last  night  
Crookston  showed  them  something  different.  

“We  don’t  need  anymore  drones.  The  world’s  people  need  to  go  out  and  be  cultural  creators,”  Crookston  said.  


Onward State

This  Week  Is  Global  Entrepreneurship  Week  At  
Penn  State    
BY  ANNA  FOLEY  ON  NOVEMBER  16,  2015  AT  1:59  AM  NEWS,  PENN  STATE  
Penn  State  is  joining  forces  with  entrepreneurs  from  more  than  160  countries  and  24,000  partners  to  
celebrate   Global   Entrepreneurship   Week.   The   week-­‐long   event,   which   officially   started   on  
November  15,  will  consist  of  dozens  of  speeches,  workshops,  discussions,  and  meet  ups  on  campus  
and  in  downtown  State  College.  
The   university   has   participated   in   GEW   since   2009.   Back   then,   the   week   only   had   two   events   and   45  
participants.  But  the  event  has  grown  quite  a  bit  since  its  humble  beginnings.  Last  year,  GEW  Penn  
State  hosted  78  events  for  over  5,000  participants.  
Global  Entrepreneurship  Week  at  Penn  State  is  bigger  than  ever  this  year.  More  than  100  events  will  
be   hosted   at   University   Park,   and   many   will   be   available   via   live   stream   for   those   who   cannot  
attend.  Here  are  of  some  of  the  week’s  highlights:  
Monday,  November  16:  
● Student   Entrepreneurship   Panel   (5:30-­‐7   p.m.   in   260   Willard):   Hear   from   student  
entrepreneurs   at   Penn   State   about   the   resources   the   university   has   for   building  
business.   Panelists   include   Assistant   Professor   and   Co-­‐Director   of   Lion   Launch   Liz  
Kisenwether,  Project  Vive’s  Mary  Elizabeth  McCulloch,  ResumeRuby’s  Mitch  Robinson,  
Carl  Rowits,  and  Ryan  Yosua.  
● 4  Under  30  (8-­‐9:30  p.m.  in  Foster  Auditorium):  Four  recent  Penn  State  graduates  and  
current   startup   owners   will   return   to   chat   with   students.   Panelists   include   Pete  
Brockman,  Alan  Erdley,  Abu  Fofonah,  and  Zachary  Zimbler.    

Tuesday,  November  17:  
● Entrepreneurial=Improvisational:   How   to   accept   the   good,   bad,   and   the   never-­‐saw-­‐
that-­‐coming   (6-­‐8   p.m.   at   the   Palmer   Museum   of   Art):     Lead   by   Craig   Walsh   of   Go  
Walsh   Design   studios,   this   workshop   is   focused   on   how   to   overcome   the   roadblocks  
and  failures  of  the  entrepreneurial  world.    
Wednesday,  November  18:  
● Understanding   Business   Cash   Flow   (6-­‐7   p.m.   in   262   Willard):   The   Penn   State   Small  
Business   Development   Center   will   offer   a   crash   course   in   how   to   set   up   an   accounting  
system,  track  income  and  expenses,  and  keep  financial  records.  
● Circle   of   6:   Where   is   your   line?   A   Night   of   Sex-­‐Positive   Awareness   and   Safety   (7:30-­‐
9:00   p.m.   at   the   State   Theatre):   Presented   by   GEW   Women’s   Entrepreneurship   Day,  
the  film  “The  Line”  will  be  screened.  After,  filmmaker  Nancy  Schwartzman  will  hold  a  
discussion  of  how  she  turned  her  traumatic  date  rape  experience  into  the  creation  of  
her  app,  Circle  of  6.  
Thursday,  November  19:    
● Hacky  Hour  (5:30-­‐8:00  p.m.  at  New  Leaf):  This  informal  meet  up  for  developers  will  be  
hosted  by  West  Arete’s  President  Scott  Woods.    
● Shattering   the   Artist   vs.   Entrepreneur   Paradigm:   A   conversation   with   someone   who   is  
a   little   of   both   (6:30-­‐8:00   p.m.   at   the   Palmer   Museum   of   Art):   Howard   Udell,   who   is  
both  a  musician  and  entrepreneur,  will  host  a  conversation  and  Q&A.  
Friday,  November  20:    
● Penn  State  Idea  Pitch  Competition  (3-­‐4:30  p.m.  in  217  Business  Building):  Presented  by  
Smeal   College   of   Business,   this   competition   allows   students   to   collaborate   on   their  
ideas  with  Penn  State  faculty.  For  more  information  on  the  pitch  competition,  check  
out  their  website.  
For  GEW  Penn  State’s  entire  schedule,  visit  the  event’s  page.  


In  an  interview  with  Jill  Tatios,  the  basis  of  Global  Entrepreneurship  week  was  discussed.  
This  interview  included  the  client  summary,  outreach  strategies,  as  well  as  social  media  platforms.  
Another  aspect  of  this  interview  includes  events  and  the  main  focus  of  GEW  which  is  innovation.  

Reading Eagle


Altoona Mirror


Promotional Materials and Ads
Through  the  use  of  advertisements,  balloons,  and  flyers,  the  Happy  Valley  Communications  
GEW  team  was  successfully  able  to  meet  our  goal  of  increasing  the  promotional  presence  on  
1) Flyering
We  looked  to  a  variety  of  outlets  to  capture  the  attention  of  students  and  faculty  on  Penn  
State’s  campus.  First,  we  posted  flyers  around  major  buildings  on  campus.    We  went  to  Willard,  
Sparks,  Carnegie,  Thomas,  Forum  and  many  others  and  posted  flyers  on  the  bulletin  boards  at  the  
front  of  the  classrooms.    Additionally,  we  targeted  the  residence  halls.  We  went  to  the  East,  
Pollack,  South,  and  West  communities  and  put  GEW  flyers  in  their  mailboxes.  Lastly,  we  took  over  
The  Mall  from  College  Avenue  to  the  Paterno  library.  We  tied  GEW  balloons  to  the  posts  that  line  
The  Mall.  


2) Toilet Paper & HUB TVs
The  following  two  advertisements  were  placed  on  the  back  of  bathroom  stall  doors  
throughout  the  HUB  and  on  all  televisions  within  the  building.  The  first  advertisement  ran  from  
November  9th-­‐13th  with  a  call-­‐to-­‐action  to  like  our  Facebook  page  and  join  the  GEW  Facebook  
community.  The  second  advertisement  ran  the  week  of  GEW  from  November  15th  to  the  20th  
with  a  call-­‐to-­‐action  to  check  out  the  GEW  schedule  of  events  on  the  website.


3) Balloons
These  balloons  were  tied  along  posts  on  Old  Main  lawn  the  first  day  of  GEW,  November  
15th.  Old  Main  lawn  has  high  foot  traffic  among  students  and  faculty  walking  to  and  from  class.  

4) College Television Advertisements
The  following  advertisement  was  created  by  Penn  State  Outreach  marketing  and  placed  on  
TV   screens   in   the   following   colleges   during   the   week   of   GEW:   The   College   of   Communications,  
Smeal  College  of  Business,  Agricultural  Science,  The  Eberly  College  of  Science,  The  College  of  the  
Liberal  Arts,  and  The  College  of  Engineering.    


Social Media Platforms  
The   Happy   Valley   Communications   GEW   team   collaborated   with   Penn   State   Outreach  
Marketing  in  GEW’s  overall  Facebook  and  Twitter  strategy.  Happy  Valley  Communications  focused  
on   producing   the   social   media   content,   since   the   team   members   had   a   heightened   understanding  
of   what   messaging   college   students   best   respond   to.   Penn   State   Outreach   Marketing   and   the  
Happy   Valley   Communications   Account   Executive   managed   the   scheduling   and   posting   of   all  
Facebook   posts   and   tweets   to   the   GEW   Penn   State   accounts   using   Storify   and   Hootsuite.   The  
overall  strategy  for  GEW  focused  on  providing  engaging  content  that  was  both  informational  and  
entertaining  to  the  college-­‐aged  demographic.    
Happy   Valley   Communications   utilized   an   informal   communication   style   when   creating   the  
posts  while  still  providing  information  related  to  GEW  Penn  State  and  entrepreneurship.  Instead  of  
solely   posting   GEW   event   details,   the   team   expanded   all   content   to   create   an   interactive   two-­‐way  
communication   experience   for   GEW   Penn   State   followers.   This   expansion   of   content   included  
interesting  articles  related  to  entrepreneurship,  asking  questions  to  drive  engagement  as  well  as  
other  creative  messaging.  Throughout  the  semester,  each  Account  Associate  drafted  several  mock  
tweets   and   Facebook   posts   on   a   weekly   basis.   These   posts   were   reviewed   by   the   Account  
Executive   and   revised   if   needed   at   each   team   meeting.   This   content   was   then   passed   along   to   the  
Outreach   Marketing   team   to   be   scheduled   and   posted   deliberately   to   avoid   overloading   the  
Facebook  and  Twitter  pages.    Outreach  Marketing  has  saved  all  the  posts  that  were  not  used  this  
semester  for  future  use.    
 An  important  aspect  of  the  GEW  Facebook  and  Twitter  strategy  was  the  consistent  use  of  
the   hashtag   #GEWPSU   to   categorize   GEW   Penn   State   related   tweets   and   brand   the   series   of  
events.   Attendees   of   GEW   events   were   also   encouraged   to   do   the   same.   Also,   the   bulk   of   GEW  
Penn   State   Twitter   activity   took   place   during   GEW,   however,   tweets   were   rolled   out   weeks   in  
advance  to  create  awareness.    






Twitter Content Before


Twitter Content After


Live Tweeting
In   addition   to   producing   content   to   be   posted   on   the   GEW   Penn   State   Twitter   account,  
each   Happy   Valley   Communications   team   member   live   tweeted   from   their   personal   account  
during   attended   GEW   events.   This   was   done   to   take   advantage   of   each   team   member’s   existing  
Twitter   following.   Each   live   tweet   followed   a   journalistic   style,   providing   direct   quotes   and  
paraphrases  from  GEW  speakers,  pictures  of  events,  and  other  observations.  Many  of  these  live  
tweets  were  retweeted  by  the  GEW  Penn  State  account.    
The  Happy  Valley  Communications  team  also  developed  additional  hashtags  to  use  during  
GEW,   such   as   #innovation,   #smallbiz,   #startup   and   others   to   broaden   GEW   Penn   State’s   reach.  
Additionally,   the   team   created   a   list   of   relevant   Penn   State   organizations   and   media   outlets   to  
tweet  at  during  GEW  to  drive  Twitter  engagement  and  increase  retweets  in  order  to  reach  a  larger  



Paid Social Media

Throughout   the   course   of   the   campaign   the   Happy   Valley   Communications   team  

collaborated  with  Penn  State  Outreach  Marketing  to  execute  four  paid  Facebook  advertisements.  
These   advertisements   included   boosted   posts   and   page   promotions.   Two   of   the   advertisements  
were   targeted   towards   faculty   and   community   members   in   the   Central   PA   region   and   the   other  
two  targeted  Penn  State  students.  The  Facebook  analytics  below  show  our  reach,  impressions,  and  
engagement  measurements.  




Purpose:  To  allow  prominent  entrepreneurs  (some  whom  were  speakers  in  Penn  State’s  GEW)  the  
platform  to  provide  inspiration,  share  their  knowledge  and  give  advice.    

Strategy:   We   wanted   the   blogs   –   each   around   200-­‐300   words   –   to   draw   people’s   interest   into  
looking  at  the  events  these  speakers  would  run  and  Global  Entrepreneurship  Week  in  general.  For  
the   speakers   that   wrote   blogs,   they   gave   a   teaser   of   the   topics   they   would   be   addressing.   We  
gathered  these  blogs  in  advance  to  and  shared  them  before  GEW  through  social  media.  Those  that  
wrote  blogs  who  weren’t  speakers  discussed  what  entrepreneurship  meant  to  them.  By  picking  a  
wide   range   of   entrepreneurs   to   write   blogs   (from   professors   to   motivational   cartoonists),   the  
blogs  allowed  readers  to  see  that  entrepreneurship  is  more  extensive  than  it  may  appear  and  that  
it  can  relate  to  their  interests.  


Blog Samples
Todd Erdley
Entrepreneurial  Thinking  and  Innovation  -­‐  From  Startups  to  Large  Corporations  
Global   Entrepreneurship   Week   is   an   exciting   time.   It’s   not   only   a   celebration   of   entrepreneurship,  
but   also   a   unique   opportunity   to   bring   students   and   the   community   together   around   shared  
interests  and  learn  from  one  another’s  experiences.  
I’m   looking   forward   to   kicking   off   GEW   2015   on   Sunday   evening   with   a   good   friend,   Andrew  
Muirhead,   who   is   Vice   President   of   Original   Equipment   Innovation   at   Lufthansa   Technik   in  
Hamburg,   Germany.   During   our   session   called   “Entre...intra.   A   tale   of   two   ...preneurs,”   Andrew  
and   I   will   compare   and   contrast   our   own   experiences   with   entrepreneurship   and   intrapreneurship  
and  how  we  grew  our  businesses  in  different  environments.  I  pursued  my  entrepreneurial  dream  
of  growing  my  own  company,  and  founded  Videon  Central  here  in  State  College  in  1997.  Videon  is  
now   a   leading   provider   of   audio/video   applications   for   a   wide   range   of   markets,   with   over   30  
million   devices   using   our   digital   media   technology.   Andrew’s   accomplishments   are   a   great  
example   of   intrapreneurial   success:   applying   entrepreneurial   ideas   within   a   company   to   make   a  
significant   impact   and   drive   growth.   Fifteen   years   ago,   he   had   a   vision   for   a   company   within  
Lufthansa  Technik  and  built  it  into  a  huge  center  of  innovation  for  Lufthansa.  
Whether   you’re   interested   in   founding   a   startup   or   never   see   yourself   being   an   entrepreneur,  
GEW  events  offer  valuable  insight  for  all.  I  strongly  encourage  every  student  and  professional  in  
the  community  to  attend  as  many  GEW  events  as  possible.  There’s  no  doubt  that  you  will  come  
away  with  knowledge  that  will  help  you  enhance  your  career.  One  of  the  biggest  pieces  of  advice  
that   I   emphasize   is   to   take   control   of   your   career;   be   the   person   you   dream   of   being,   not   the  
person  you  are  expected  to  be.  GEW  offers  you  tools  to  make  that  happen  in  any  setting.  


Dan Rowland
There’s  always  going  to  be  uncertainty  working  as  an  entrepreneur.  But,  with  thoughtful  planning,  
you  can  take  some  of  the  guesswork  out  of  owning  a  business  and  set  yourself  up  for  success.      
Scott   Woods,   from   West   Arete,   and   I   are   excited   to   have   the   opportunity   to   speak   again   at   this  
year’s  Global  Entrepreneurship  Week.  Our  presentation  “Learning  From  Experience”,  which  is  split  
between  two  nights,  will  then  explain  the  planning  phase  of  our  web  &  mobile  apps  and  include  
success  stories  from  previous  clients.    
Our  conversation  will  revolve  around  a  model  we’ve  developed.  Based  off  our  industry  experience,  
years  of  working  with  clients,  seeing  what  worked,  and  what  didn’t,  we  realized  that  it  isn’t  just  
one   or   two   components   that   lead   to   a   project’s   success–   a   well-­‐balanced   approach   is   the  
dominant  feature  behind  every  great  app.  Using  this  knowledge  we  created  the  Donut.  

We   will   be   discussing   the   7   pieces   of   the   Donut   (User   Experience,   Content,   Design,   Marketing,  
Business   Model,   Programming   &   Engineering,   and   Leadership   &   Management)   during   Global  
Entrepreneurship   Week   and   how   we’ve   refined   the   concept   of   the   Donut   to   ensure   successful  
outcomes  for  our  clients.  
The  great  feature  of  the  Donut  is  that  it  can  be  incorporated  into  the  planning  process  no  matter  
the   size   of   the   company   or   its   experience   developing   apps.   We   look   forward   to   sparking  
conversation   among   a   variety   of   students,   current   entrepreneurs,   and   future   business   owners  
about  the  strategy  behind  success.    

Stephanie Halligan  
Steph   Halligan   is   a   motivational   cartoonist   and   the   creator   of,   where   she   sends   out  
daily   inspirational   cartoons   love   notes.   She's   also   the   founder   of,   a  
financial   literacy   consulting   service   and   comic   blog   dedicated   to   bringing   creativity   to   the   world   of  
1.  What  does  entrepreneurship  mean  to  you?  Entrepreneurship  is  really  a  state  of  mind  more  than  
a   business   model  -­‐   are   you   willing   to   look   at   things   differently?   Are   you   willing   to   experiment   and  
find  the  way  you  provide  your  own  unique  value  to  the  world?  And  are  you  willing  to  change  and  
change  over  and  over  again  for  the  sake  of  becoming  better  and  finding  a  better  solution?  
2.   What's   your   personal   business   philosophy?   I   live   by   the   80/20   rule:   that   20   percent   of   the   work  
gets  80  percent  of  the  results.  So  I  do  what  I'm  good  at.  I  focus  on  what  really  truly  works  for  my  
business  -­‐  what  grows  my  audience,  what  resonates  with  my  fans,  etc.  -­‐  and  do  those  things  over  
and  over.  I  try  really  hard  to  avoid  trends  or  overcomplicating  my  business.  The  simplest  thing  is  
usually  the  best.    
3.   What   advice   would   you   give   to   a   college   student   who   wants   to   start   his/her   own   company?  
Start  today.  Start  offering  a  service  on  the  side.  Start  offering  things  to  your  peers  or  family.  Start  
offering  something  online.  It  took  me  about  3  years  of  hustling  on  the  side  to  find  out  what  I'm  
really   good   at   and   what   would   make   a   thriving   business.   If   I   had   sat   back   and   waited   for   the  
perfect   opportunity,   I   would've   missed   out   on   years   of   experimentation...   and   I   would've   never  
landed  on  my  ultimate  business,  Art  to  Self.    
4.   Who   are   some   of   their   favorite   entrepreneurs   or   business   professionals   they   look   up   to   and  
why?   My   two   biggest   role   models   are   Elizabeth   Gilbert   and   my   boyfriend   Matt   Giovanisci.   Liz  
Gilbert  did  a  tremendous  job  turning  her  craft  (writing  Eat  Pray  Love)  into  the  business  of  helping  
others   become   more   creative   and   live   a   more   creative   life   (with   her   new   book   Big   Magic).   And  
Matt  is  probably  the  smartest  entrepreneur  I  know  -­‐  he's  savvy  and  he  also  knows  how  to  have  fun  
(he  runs  a  pool  care  website  and  makes  videos  about  them).  I  aspire  for  that  balance  of  smart  and  
fun,  too.  


Nathaniel Peters
How  I  Applied  Entrepreneurial  Thinking  to  My  Not-­‐So-­‐Entrepreneurial  Design  Business  
My  name  is  Nathaniel  Peters.  I  am  an  independent  designer  with  five  years  of  experience  in  the  
Freelance  and  independent  designers  are  a  weird  hybrid  of  consultants,  makers,  and  merchants.  
They  alone  offer  advice  on  what  to  purchase,  create  the  product,  and  ultimately  sell  it.  Conversely,  
entrepreneurship  is  about  creating  a  sustained  system  of  product  and  profit-­‐-­‐  a  system  which  
could  continue  to  exist  after  the  founder  is  removed.  Almost  by  definition,  my  business  plan  does  
not  work  without  me  squarely  in  the  center.  However,  that  hasn’t  stopped  me  from  applying  
entrepreneurial  lessons  to  grow  and  enhance  my  design  business.  
In  the  fall  of  2014,  I  was  unemployed,  clientless,  and  living  in  the  house  I  grew  up  in  just  outside  of  
State  College.  It  was  a  bad  time.  At  that  point,  I  had  been  doing  design  work  for  about  three  years.  
However,  most  of  the  projects  I  had  undertaken  were  small  and  safe.  I  wouldn’t  take  on  a  project  
unless  it  was  something  I  had  already  done.  That  led  to  four  years  of  stagnancy  during  school.  
While  I  was  interning  at  the  New  Leaf  Initiative-­‐-­‐  a  community  hub  and  coworking  office  in  State  
College-­‐-­‐  I  found  out  how  important  it  is  to  be  fearless  in  the  face  of  failure.  I’ll  never  forget  New  
Leaf’s  membership  director  at  the  time,  Serena  Fulton,  lecturing  the  interns  about  how  you  don’t  
have  entrepreneurial  street  cred  until  you’ve  had  your  first  big  failure.  
 With  Serena’s  words  in  my  head,  I  offered  my  services  for  a  project  I  wasn’t  sure  I  could  handle.  
Ultimately,  that  risk  became  the  catalyst  for  the  largest  period  of  growth  I’ve  ever  experienced.  I  
completed  the  project,  and  was  immediately  given  another  by  the  same  company.  The  work  from  
that  project  gave  me  the  confidence  to  start  selling  myself,  and  I  soon  signed  a  long  term  
agreement  with  a  different  organization.  The  progression  of  new  work  turning  into  new  portfolio  
pieces  turning  into  newfound  confidence  always  cycled  back  to  new  work.  
I  became  fascinated  by  entrepreneurship  not  only  as  a  self  improvement  tool,  but  also  an  
ecosystem  within  which  I  could  thrive.  I  taught  myself  about  branding  and  marketing,  and  about  
where  designers  fit  into  a  company’s  pipeline.  I  learned  about  data  analyzation  and  visualization  to  


offer  my  clients  a  more  complete  experience.  Most  importantly,  I  started  teaching  myself  new  
design  skills.  
Entrepreneurial  thinking  led  me  to  realize  that,  while  the  print  design  market  was  flooded,  there  
weren’t  many  independent  motion  graphics  artists.  The  majority  of  my  portfolio  is  now  geared  
towards  motion  and  animation,  with  instructional  videos  and  animated  logos  prominently  
displayed  over  my  older  print  design  work.  The  work  for  one  organization  or  company  has,  
consistently,  been  cascading  into  work  with  others  once  they  realize  my  services  are  for  sale.  None  
of  my  growth  would  have  been  possible  if  I  hadn’t  identified  a  market  opportunity.  
It’s  been  a  little  over  a  year  since  I  took  my  first  risk  and  started  a  journey  which  ultimately  
redefined  my  professional  identity.  Since  that  point,  I’ve  succeeded,  failed,  and  evolved  my  way  
forward  into  more  exciting  opportunities.  I  moved  to  Pittsburgh  this  past  September  in  search  of  
more  clients  and  new  risks.  Contracts  are  sparse  when  juxtaposed  with  the  rent  I  must  pay,  and  I  
often  find  myself  pondering  about  whether  or  not  I  should  pursue  a  9-­‐5  design  gig  at  American  
Eagle.  However,  in  those  moments,  I  take  a  breath,  make  a  cup  of  tea,  and  put  my  bet  on  me.  
Besides,  if  this  were  easy,  it  wouldn’t  be  nearly  as  much  fun.  
Abu Fofanah – speaker/former PSU student
Behind  every  successful  person  are  a  lot  of  unsuccessful  years.  I  had  to  realize  early  on  that  a  lot  of  
people  fail  before  they  succeed.  Starting  your  own  business  doesn't  have  anything  to  do  with  how  
smart  you  are  but  it  has  everything  to  do  with  how  much  you  are  willing  to  suffer  in  the  beginning.  
I've  personally  heard  countless  of  no's  and  once  I  figured  that's  the  worst  thing  that  could  happen,  
it  allow  me  to  flourish  even  further.  After  selling  my  past  business,  I'm  currently  working  on  a  new  
business  venture  focused  on  fashion  and  technology.  


Alex Mendonca
Late  night  munchies  with  Alex  was  inspired  by  my  hobby  of  cooking!  I  wanted  to  introduce  various  
items  such  as  empanadas,  fried  plantains,  guava  juice,  and  Guarana  soda  to  the  Penn  State  
community.  These  items  are  not  easy  to  come  by  in  the  area.  However,  I  also  served  kosher  
hotdogs  with  a  homemade  Brazilian  sauce  and  french  fries.  The  food  truck  was  open  for  the  first  
eight  weeks  of  classes,  but  now  I  am  unfortunately  closed  until  the  spring  due  to  the  cold  
Advice  to  Future  Entrepreneurs:  Be  prepared  to  improvise.  On  my  first  evening  opened,  I  
overloaded  the  food  truck  with  an  electric  fryer,  so  I  lost  power.  I  had  to  open  in  30  minutes  and  
had  no  fryer  to  fry  my  empanadas.  I  needed  to  open  the  first  night  because  I  had  informed  a  
bunch  of  people  to  come  and  I  could  not  disappoint  my  costumers.  So,  I  had  to  be  creative  and  
think  about  how  I  would  fry  these  empanadas  without  power.  I  drove  to  Wal-­‐Mart  and  bought  a  
gas  stovetop  so  I  could  fry  food  without  electricity.  The  night  was  a  success.  The  moral  of  the  story  
is  you  have  to  be  prepared  for  the  worst.  If  something  terrible  happens  like  losing  power  on  your  
grand  opening,  you  must  figure  out  how  adjust  in  order  to  make  things  work.  
Gregory Ziegler
I  look  forward  to  Global  Entrepreneurship  Week  because  it  generates  so  much  excitement  around  
new   and   innovative   ideas.     The   optimism   Penn   State   students   have   at   GEW   is   something   that  
makes   me   look   forward   to   the   event   every   year.     GEW   is   a   great   place   for   inventive   students   with  
awesome  ideas  to  come  together.  
 When   I   think   about   entrepreneurship   and   my   personal   business   philosophy,   I   think   about   the  
“triple   bottom   line.”     I   believe   in   the   “triple   bottom   line,”   people,   planet   and   profit.   I   think  
capitalism   works   best   when   it   inspires   individuals   to   pool   their   resources   to   produce   something  
that   satisfies   a   societal   need.     For   this   reason,   I   most   admire   entrepreneurs   that   can   acknowledge  
the  debt  they  owe  to  society  at  large  and  find  a  way  to  give  back.  Timing  is  crucial  when  starting  
your  own  business.  Right  out  of  school,  you  may  have  a  good  idea,  but  lack  experience.  On  one  
hand  it  may  be  easier  to  do  before  life  entangles  you  with  a  career,  a  family,  or  debt,  but  later  you  
may   have   acquired   the   contacts   and   resources   to   build   on.     It   is   important   to   be   watchful   for  
opportunity  throughout  your  life.  

I  am  excited  about  GEW  where  I  will  be  speaking  at  the  Food  Entrepreneurship  in  Ethiopia  event.  I  
will   be   discussing   the   unique   challenges   to   starting   a   business   in   a   developing   country.    
Additionally,  I  will  speak  about  appreciation  for  the  requirements  of  a  food  business.  Come  learn  
more   by   attending   the   event   on   November   19th   in   134   Erickson   Food   Science   Building   at   9:45am  –  
11  am.  
Meg Small
The  mHealth  Challenge  is  one  of  my  favorite  activities.  It  was  born  out  of  a  discussion  between  
faculty  from  the  Entrepreneurship  Minor  that  went  something  like  this,  “Our  IST  students  would  
really  like  to  work  with  students  from  other  majors.”  “Yeah,  our  Health  and  Human  Development  
students  say  the  same  thing  because  they  get  locked  into  working  on  teams  with  people  only  in  
their  classes.”  “What  if  we  were  able  to  pair  them  up  and  model  it  after  the  national  mHealth  
Challenge?”  With  that  as  the  framework,  Penn  State’s  mHealth  Challenge  was  born.  We’ve  run  the  
challenge  for  three  years  now  –  this  year  we  are  expanding  it  to  include  nursing  students.  I’m  
always  so  impressed  with  the  level  of  innovation  and  professionalism  the  students  bring  to  the  
challenge.  The  students’  ideas  are  diverse  and  often  grounded  in  real-­‐life  experiences.  The  
Biobehavioral  Health  students  create  briefs  based  on  theories  of  change  and  the  IST  students  
serve  as  technology  consultants.  This  mirrors  real-­‐world  working  relationships  which  the  students  
say  is  incredibly  valuable  –  the  benefit  engaged  scholarship.  
Talia Santos
Passion   is   the   motivation   for   every   accomplishment   I   have   achieved.   Rhythm   For   Relief   is   a  
reflection   of   what   I   believe   in,   a   reflection   in   which   I   want   the   world   to   see.   Rhythm   For   Relief   is   a  
fundraising  organization  that  raises  money  for  non-­‐government  organizations  in  various  parts  of  
Africa   by   hosting   concerts.   This   vision   comes   from   the   ideology   behind   the   power   of   music;   the  
unity   it   brings   and   the   message   it   can   share.   At   Rhythm   For   Relief,   we   believe   in   being   global  
citizens;   we   are   all   one,   and   we   are   all   here.   It   is   a   global   citizens   responsibility   make   efforts   to  
solve  problems  of  those  who  we  share  the  same  planet  with.  


By   creating   this   organization,   I   have   seen   a   positive   impact   on   the   communities   where   we   host  
concerts  and  in  which  we  raise  money  for.  Rhythm  For  Relief  brings  people  together  and  allows  
people   to   share   talents   all   while   helping   fund   a   sustainable   project   that   was   created   by   an  
empowered  local  who  saw  a  change  that  needed  to  be  made  in  their  community.  
I   encourage   everyone   to   follow   their   passion   and   channel   it   into   a   creation   that   illuminates   the  
good   you   want   to   see   in   the   world.   By   creating   something   that   is   fed   by   my   heart,   I   have   not   only  
achieved   great   happiness   but   I   have   learned   more   than   any   textbook   in   classes   can   teach   me.   I’ve  
gained   a   lot   of   real-­‐world   experience,   when   talking   to   venue   owners,   musicians,   sound   managers,  
bank   associates,   the   media   and   many   more   I’ve   grown   to   be   a   better   communicator   and   have  
gained  confidence.  While  the  work  is  hard  and  challenging,  the  positives  it  brings  to  people  right  
near  me  and  people  half  way  around  the  world  make  it  worth.  
The  work  it  takes  to  create  something  of  your  own  is  a  handful,  but  it  is  worth  it.  My  friend,  Ariel  
Lozovsky,   and   I   started   Rhythm   For   Relief   at   the   age   of   17   as   juniors   in   high   school.   You   are   never  
to  young  to  make  a  difference;  you  are  never  to  young  to  follow  your  dreams.  Since  we  started,  
we   have   raised   about   $3,000   over   the   course   of   three   different   fundraising   events.   We   hope   to  
plan  more  events  in  the  future  and  finalize  our  4o1C3.  Please  like  us  on  Facebook  or  check  out  our  
website  to  learn  more  or  to  get  involved!  
Respectfully  submitted  by:  
Talia   Santos.   She   is   only   19   years   old   and   is   the   founder   of   Rhythm   for   Relief,   a   charitable  


James Tonkin
As  you  are  now  ‘experts’  in  understanding  Global  Entrepreneurship  (wink  wink),  let  me  share  a  
few  things  to  think  about  in  case  you  have  a  few  extra  brain  cells  that  need  to  be  educated…
1st   becoming   an   entrepreneur   is   NOT   something   you   set   out   to   become…   you   become   one   based  
on  the  success  you  have  in  achieving  and  or  exceeding  expectations!  
2nd,  gaining  accolades  and  praise  from  peers  and  others  that  revere  the  work  you  may  accomplish  
is  mere  complacent  and  unnecessary  praise.  The  real  achievement  and  sense  of  accomplishment  
will   be   yours   when   you   well-­‐up   inside   as   you   complete   your   mission,   and   frankly   that   is   all   that  
matters   in   the   long   haul.   Did   you   make   or   exceed   YOUR   expectations-­‐did   you   help   others   to  
achieve   or   beat   theirs-­‐did   you   help   others   around   you   become   better   and   more   productive  
citizens,  and  did  you  leave  the  world  a  better  place  given  your  efforts?  
Those   are   big   questions   and   only   YOU   can   answer,   but   as   someone   who   has   achieved   multiple  
successes   in   life   and   in   entrepreneurship,   I   can   share   personally   that   nothing   means   more   than  
friendship,  stewardship  leading  by  example,  and  taking  no  prisoners  in  the  process.  
Passion,   Passion   and   Passion   will   only   take   you   so   far.     Couple   with   that   hard,   hard   work,   great  
mapping  and  execution,  and  one  never  knows,  your  goals  may  be  reached!!  Good  hunting!  


Bob Anderson
Food  for  Thought  from  Bob  Anderson
Written  by  Jill  Tatios    
If  there’s  anyone  who  knows  anything  about  food  entrepreneurship,  it’s  Bob  Anderson—especially  
when  it  comes  to  organic  food.  Anderson  has  an  extensive  background  in  sustainable  agriculture,  
from  beginning  as  a  farmer  to  consulting  fortune  500  companies.    
Anderson   believes   entrepreneurship   is   a   state   of   mind   and   way   of   being.   Anyone   can   be   an  
entrepreneur  even  in  an  already  established  organization  as  long  as  they  are  willing  to  contribute  
new  ideas  and  be  an  innovator.  He  claims  many  are  trained  in  a  particular  field  but  most  do  not  
end   up   in   that   field.   Opportunities   present   themselves,   and   it   is   up   to   the   individual   to   act   on  
“If  you’re  willing  and  eager  to  make  a  leap  of  faith,  things  will  occur  that  you  never  would  have  
envisioned,”  Anderson  said.  “The  opportunity  to  shoot  for  the  moon  comes  from  within.”  
In   1997,   Anderson   founded   his   own   company,   Sustainable   Strategies,   which   is   based   in   Boalsburg.  
Combining  his  knowledge  of  organic  farming  with  his  regulatory  know-­‐how,  Anderson  set  out  to  
provide   sustainable   strategies   and   organic   consulting   services   to   companies,   organizations,  
governments  and  countries  worldwide.    
Though  Anderson  has  access  to  experts  in  the  field,  he  acts  as  the  principal  contact  for  Sustainable  
Strategies.   When   running   a   business,   Anderson   says   you   need   to   be   able   to   “chop   wood,   carry  
water  and  be  a  visionary”—a  practical  visionary  that  is.  
In  Anderson’s  line  of  business,  he  must  understand  where  his  clients  are,  where  they  want  to  be  
and  provide  them  with  practical  solutions.  


During   Global   Entrepreneurship   Week,   Anderson   will   be   speaking   at   two   food   entrepreneurship  
sessions   on   Tuesday,   Nov.   17   and   Thursday,   Nov.   19   from   11:05   a.m.   –   12:05   p.m.   in   201   Food  
Science  Building.  He  will  speak  about  his  evolution  from  a  farmer  to  an  “organicrat,”  the  organic  
farming   industry’s   transition   from   a   counterculture   movement   to   a   mainstream   phenomenon   and  
provide  examples  of  successful  entrepreneurs  who  have  made  the  most  out  the  opportunities  and  
challenges  given  to  them.  
Allison Tatios
A  word  from  Allison  Tatios,  Founder  of  Elevated  Resumes  
Entrepreneurship  comes  with  its  share  of  ups  and  downs.  On  the  positive  side,  you  get  you  be  
your  own  boss,  have  a  flexible  schedule  and  have  control  over  the  growth  of  your  company.  With  
that  comes  a  lot  of  responsibility,  accountability  and  long  hours.  As  an  entrepreneur,  you  must  be  
prepared  to  wear  multiple  hats.  One  day  you  may  need  to  be  your  own  accountant,  designer  and  
customer  service  team.  The  next  you're  focusing  on  research  and  development.  It's  a  whirlwind  of  
excitement,  but  I  wouldn't  have  it  any  other  way.    
I  created  my  first  elevated  resume  to  mimic  the  style  of  my  favorite  company,  which  happened  to  
have  pink  as  a  signature  color.  I  ended  up  getting  an  interview  at  a  different  company,  and  it  was  
the  only  resume  I  had  available  to  hand  out.  The  director  at  this  more  traditional  organization  was  
so  impressed  by  my  resume  —  because  it  was,  in  his  words,  “unforgettable”  —that  I  was  offered  
the  job.  I  knew  I  had  stumbled  onto  something  great,  and  I  wanted  to  share  it.  
It  took  a  solid  year  to  establish  my  company,  Elevated  Resumes,  and  gather  enough  case  studies  to  
prove  that  my  products  and  services  worked  across  multiple  industries  and  at  various  levels.  With  
any  new  idea,  you'll  face  adversity  and  people  who  will  doubt  your  vision,  but  if  you're  passionate  
enough  and  willing  to  put  in  the  work,  you  can  prove  them  wrong.  I'm  proud  to  say  that  Elevated  
Resumes  has  revamped  over  1,000  resumes  and  has  had  countless  clients  land  jobs  at  top  
companies  like  Google,  IBM,  LinkedIn,  ESPN,  Anthropologie,  Viacom,  Boewing,  QVC,  Merck,  PwC,  

Accenture,  Teach  for  America  and  more.  We've  even  been  featured  on  Business  Insider,  
Bloomsberg,  The  Muse  and  Huffington  Post.  
My  objective  is  to  help  people  stand  out  against  the  competition  and  land  the  job  they  deserve.  
That's  why  each  resume  is  customized  to  showcase  my  client’s  specific  skills  and  expertise.  My  
team  and  I  work  with  each  individual  until  their  resume  is  perfect  and  they  are  100%  satisfied.  For  
me,  it’s  so  rewarding  knowing  I’m  giving  people  more  than  the  average  six  seconds  that  a  recruiter  
spends  scanning  their  resume.  
Lindsay Fairman
Women’s  Network  Group  (WiNGs)  
 A  Network  for  Women  Entrepreneurs  
As  girls  and  women,  we  know  the  value  and  comfort  a  girl  friend  brings  to  our  shared,  individual  
and   team   endeavors.     As   women   other   significant   women   step   into   our   circle   of   support.     In  
reviewing  our  important  life  events,  even  as  high  school  or  college  age  women,  we  recognize  the  
women  who  were  present  in  our  sphere  of  dreaming  and  planning.  
This   is   why   the   Women’s   Network   Group   (WiNGs)   was   started   in   2007–   for   local   female  
entrepreneurs   to   share   in   the   complex   realities   of   entrepreneurialism.   Issues   that   are   hidden   in  
the   twists   and   turns   of   the   daily   operation   of   most   businesses   are   shared   in   meetings   once   a  
month.    As  a  business  plan  takes  form,  it  is  exhilarating  and  exhausting.  
The  value  of  collective  support  from  a  group  of  business  women    
Aspiring   business   owners   are   strongly   motivated   individuals,   at   times,   determined   to   strike   out  
alone.  It  takes  a  special  strength  to  step  past  our  individual  pride  and  ask  for  help.  It  is  also  very  
wise.     Significant   women   models   who   have   experience,   determined   energy,   a   proven   track   record  
and  a  personal  sense  of  accomplishment  are  a  treasure  of  collective  knowledge.  

Finding  and  engaging  women  with  established  businesses,  who  are  willing  to  offer  the  
value  of  their  individual  or  collective  experiences,  especially  from  the  inception  of  their  business  
idea,  is  a  worthy  consideration.    During  the  developing  weeks  and  months  of  
creating  your  business  plan,  this  guidance  is  invaluable.  As  an  entrepreneur  it  is  priceless.  
Juggling  the  realities  of  work  and  home  life  
Combining  the  overlapping  realities,  responsibilities  and  demands  of  our  lives  as  home  managers,  
partners   and   mothers,   or   prime   supporters   for   our   mates,   as   they   finish   degrees   or   develop  
careers,  daunting.  Finding  a  comfort  level  through  the  shared  experiences  of  other  women  fosters  
a   sense   of   knowing   that   your   business   idea   is   a   worthy   concept.     The   extra   layer   of   complex  
management   you   are   going   to   find   yourself   mired   in   every   waking   hour   will   be   better   managed  
with  the  reflective  review  that  what  you  are  experiencing  is  usual,  normal,  survivable.  
All  the  education  we  have  and  even  the  great  business  plan  cannot  bring  ease  to  a  crunch  day  with  
tightly  planned  client  appointments  and  a  sick  child.    At  such  times  having  snapshots  of  reviews  
that   other   women   have   faced,   such   similar   or   even   complicated   dilemma   and   kept   their  
momentum,  is  enormously  comforting.    
A  forum  for  sharing  the  combined  value  of  our  experiences    
There  are  the  ever-­‐present  realities  of  developing  a  location,  hiring  employees,  creating  a  logo  and  
face  for  your  product.    Naturally  all  trusted  and  suitable  experienced  or  successful  business  men  
and  women  are  a  remarkable  example.    The  perspective  from  those  who  have  mentored  women  
as   they   developed   businesses   is   equally   worth   telling.     Women   do   not   often   recognize   all   they  
know  or  have  accomplished  until  they  share  the  stages  of  thinking  that  have  brought  a  simple  idea  
to  a  viable  concept  for  a  service  or  a  product  to  an  untested  market.  
Join  us!  

WiNGs  meets  once  a  month  at  the  Patton  Township  Building.  Any  woman  considering  a  business  
plan  who  is  interested  in  attending  to  discuss  her  idea  or  learn  about  mentoring  opportunities  may  
connect  with  the  group  through    
On  Wednesday  November  18th,  WiNGs  will  hold  our  monthly  meeting  at  New  Leaf  Initiative  as  part  
of  Global  Entrepreneur  Week.  We  will  be  conducting  our  Member  Showcase  to  show  the  diverse  
and  exciting  businesses  run  by  local  women  entrepreneurs.