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Seth A.

PR and Advertising
(229) 460 7011 – – – Permanent Address: 1100 W. Marion Ave. Lake Park, GA 31636

P e r f o r m i c s G o o g l e A d w o r d s P r o g r a m : Participant (Athens, GA), 2016
E X P E R I E N C E Expanded digital advertising skill set to include search engine optimized (SEO) campaign and
management strategies. Achieved my Certification for the Google Adwords platform.
G r a d y C o l l e g e o f J o u r n a l i s m : Research Assistant; Dr. Itai Himelboim (Athens, GA), 2016
Helped facilitate a study on how respondents’ Twitter networks correlate with their likelihood to
abuse alcohol, drugs and/or diet. Analyzed behavioral and social media data to identify parallels
between communicated behaviors and Twitter connections. Worked with software (Node Excel,
Qualitrics, Crimson Hexagon, etc.) to gather and analyze data. Built a scientifically proven and
measurable survey to implement on Qualitrics. Ran the study in the lab.
M o x i e N > G E N C o n t e n t S t r a t e g y W o r k s h o p : Participant (Athens, GA), 2016
Trained with professionals on social media and digital campaigns outside the classroom.
Collaborated to produce creative digital and traditional media campaigns in a short time period.
Presented in front of peers, faculty and Moxie staff.
M i c h e l l e R o c h e M e d i a R e l a t i o n s : Intern (Athens, GA), Jan. 2014 – May 2014
Collected and analyzed data to validate campaign effectiveness to our clients. Coordinated
interviews with nationwide journalists. Managed and updated an in-house media data base.
A D P R C o n n e c t i o n : Marketing and Hospitality Co-chair and Publicity Team Member (Athens,
GA), Sept. 2013 – Nov. 2013; Sept. 2014 – Nov. 2014
Organized marketing donations and coordinated sponsorship for mixer. Created and publicized
press releases and fact sheets.
C r e a t i v e C o n s u l t a n t s : Chick-fil-A Team Member (Athens, GA), Aug 2013 – Dec. 2013
Planned events for various Athens philanthropies in correlation with Chick-fil-a. Collaborated with a
team to create social media content and an email campaign with “A-list” consumers.
I t G i r l P u b l i c R e l a t i o n s : Intern (Los Angeles, CA), May 2013 – Aug. 2013
Created press packets, fact sheets, contact spreadsheets (using Cision) and press releases for
clients. Pitched stories to various media outlets in Los Angeles. Assisted with Red Carpet events,
including the ESPY awards.


U G A C a m p u s T r a n s i t : Student Supervisor and Bus Operator (Athens, GA), 2012-2016
Supervised 14 routes. Managed scheduling and customer relations. Researched Metrics for UGA.
C h i c k - f i l - A : Marketing Team Leader (Athens, GA), 2007-2013
Worked on special events hosted by the store and catering service. Helped employees provide the
best service possible. Worked on a team that improved service time.


BA in Journalism; Public Relations & Music Business Certificate
Grady College of Journalism; University of Georgia (Athens, GA), 2011 – 2015
Grady LA work study; Summer 2013.
MA in Mass Communication; Advertising
Grady College of Journalism; University of Georgia (Athens, GA), 2015 – 2016


S o f t w a r e : I obtained a technical proficiency in Microsoft Office Suite, Cision, Crimson Hexagon,
NodeXL, the Adobe Suite (i.e. Photoshop, InDesign and Illustrator) and various survey management
programs (e.g. Qualitrics, Survey Monkey and Typeform) during my college and work experience.
A p p l i c a t i o n s : I have a working knowledge of news releases, media kits and various forms of
brand communication. I am a skillful public speaker capable of with informal and data driven
presentations. I specialized in data research using a theoretical background in graduate school;
therefore, I have the ability to apply key takeaways from data and apply them to my practice. I
also have had practice with graphic design, creating pamphlets, newsletters and advertisements.