University of Reading

Section name

Digital Leadership: Creating Value
Through Technology

Digital technology
Video transcript
Hello, my name is Vaughan Michell. I'm the Programme Director for the MSc in Business Technology
Consulting here at Henley Business School. I want to tell you a little about digital technology
Technology is everywhere in the world today. To many young people, technology has always been
present in the swiping of a screen or the voice from an electronic toy. Web technology dominates our
lives by enabling transfer of information, ideas and decisions at light speed. In many cases, almost to
every one of us.
Although technology started with man's first attempts at controlling and surviving in the world, it
took an information automation revolution that was driven by electronics and the integrated circuit
to arrive at the internet age.
Today, we are poised on the cusp of an even greater revolution with the introduction of disruptive
electronic technologies. But how do we harness such riches? The answer lies in the human condition.
Since the age of the Greeks and ancient civilisations, we needed the leadership of visionaries. Those
that saw further than others. Those that took risks and bore failures and successes. We need, in short,
leadership of technology. The exciting but difficult visionary path that marries an understanding and
insight about new technology to the dreams of man.
This module will explore how business leaders can harness technology to make a new future for their
businesses. We start with what principles link technology to business strategy and leadership.
To implement strategy, any successful business must first identify its goals and guiding principles.
And through these, define the services that the business must provide.
But services delivered through capabilities and work processes. These are executed by a combination
of people and technology.
In the past, most processes were human-driven, supported by standalone machines that had to be
constantly adjusted by people. The advent of a mechanical computer enabled increased provision of
military information for decisions in the first part of the 20th century.

©Henley Business School, University of Reading 2016

and knowledge to be stored. and machines. completely changing the process of capturing new methods and models. As we can see. analytics. and changes to the way things are done. And presentation and dissemination of this information has contextual facts for business decision-making in the computer processor and its interface. And also. processed. the marketing position of the product. process. mobile technology. And finally. Digital disruptive technologies take advantage of these digital principles to create new value and new markets and act as enablers to increase efficiency and reduce costs of work processes whilst delivering the business strategy. drug effects in a hospital or new social trends. For example. processing of it. change the process of managing crops. The use of globally networked computers to provide. Internet of Things can be used to sense moisture in the soil. And also. This is supported by cloud computing. And 3D printing is itself both a new product and a new service to create a new device or new structure. and automatically alert farmers to drought. The analysis of massively increased and available sensor data and human information to identify useful patterns. fast electronic computing power has made the information more pervasive and instantly available. the ability to record and synthesise human views and feelings via digital technology. capturing data on sentiments from social media can be used now to predict stock market performance. 03 February 2016 Page 2 . Examples of these neighbours of work include social media. Also. changes to the marketing position. Changes to the mental model of what is done. and transmitted within a business. But how has technology changed business? This is best illustrated by Tidd and Bessant's 4 P's of innovation space model. University of Reading 2016 Wednesday. in terms of the products and services. Technology capability has advanced through devices. And therefore. Products and service changes can also occur. For example. The applications of sensors and actuators connected wirelessly to objects and people to enable remote or automated control and decision-making globally. And ©Henley Business School. tools. In terms of the paradigm changes to the model of what an organisation does. and the knowledge to use them to aid our work.University of Reading Section name The mechanical computer itself underwent disruptive change into an electronic form with the Turing machine and the integrated circuit and microelectronics. Mobile technology can be used to monitor home security now from anywhere in the world. it changes the design process. the position. changes to the product and service. the Internet of Things. these encompass the digital encoding of data with the electrical transfer that has enabled the rapid collection of data. platforms and applications to enable computing any time anywhere. In terms of process changes and the way things are done. analytics can be used to uncover hidden effects in drug responses in intensive care. The addition of digital information and control systems and of cheap. In terms of key digital principles. the process. Therefore. store and disseminate data at low cost. But it was not until the start of the electronic digital age in the '50s and '60s that speed of machine information processing was fast enough for data. cloud computing can now be used to store backup data as a backup service. and the information. we can think of social media. information. there are four key areas. the paradigm.

03 February 2016 Page 3 . University of Reading 2016 Wednesday. the visionary leadership of a chief executive officer in terms of enterprise. technology thought leadership. And finally. In summary.enterprise technology leadership. the leadership of a chief information officer delivering the right capability at the right point in the operating model. technology solutions through thought leadership to deliver the right problem-solving and solution capability. Technology implementation leadership. the leadership of the chief technology officer in developing innovative technology. But the process and technology used will ultimately depend on the human. in this course we will go on a journey of exploration of how tomorrow's leaders can identify and lead tomorrow's disruptive and innovative digital technology to produce the right future for the right business of tomorrow. ©Henley Business School. delivering the right capability and products and services.University of Reading Section name Internet of Things to monitor and ensure drivers can adjust their behaviour and reduce their insurance premiums. We will examine four key types of technology leadership-. it's the human as leader that determines the success of technology. Technology innovation leadership. Ultimately.