Type equation here . When was MTV founded?

MTV is an American basic cable and satellite television channel, which is a part of the
Viacom Music and Entertainment Group. The channel itself is based in New York City.
Launched on August 1, 1981, and opened with the quoting words, “Ladies and gentlemen.
Rock and roll”. The original purpose of the channel was to play music videos guided by
television personalities. The network's current target audience is teenagers and young adults,
with programming consisting mainly of original reality, comedy and drama series. MTV's
main target demographic is young adults, but today, MTV's programming is primarily
targeted at teenagers, high school students and college-aged students.

The channel used to broadcast
music videos as its main brand
of media, but later started to air
reality TV shows, regular TV
programs such as the Fresh
Prince of Bellaire, etc. Over
time the channel stopped broadcasting music videos as it became pointless once
YouTube was invented, and people could watch music videos there at their leisure
instead of MTV.
What are fake YouTube views, what is the impact of this?
Fake YouTube views are views that the owner of the video can buy to add more
publicity to their video and make it more popular. The impact this can have is that a
music video with millions if not billions of fake views could end up as a higher rank
then others and become more popular then other videos, which are more deserving
of those views.

Most expensive music video ever!
Scream is the lead single from Michael Jackson's ninth album; the song was a duet
with his younger sister Janet Jackson, the single was released on May 31, 1995. It
went on to be nominated for a Grammy Award and an American Music Award. The
corresponding music video remains one of his most critically acclaimed pieces; it
won numerous MTV Video Music Awards and a Grammy. At a cost of $7 million, it was
listed in the Guinness World Records as the most expensive music video ever made.

https://en.wikipedia.org/wiki/List_of_most_expensive_music_videos This image shows
Michael Jacksons lead single from his ninth album, as being hands down the most expensive
music video to ever be made to date.

How much do artists earn from a single YouTube view?

It depends on what type of advertisement is ran on/before the video. For banner ads that run during the video,
you make on average $0.80 per 1000 views ($0.0008 per view). For video advertisements played before the
video, you make on average $5-$8 per 1000 views ($0.005-$0.008 per view).
Source - https://www.quora.com/How-much-does-YouTube-pay-partners-for-their-content

This means depending on the music videos popularity, the artist’s revenue can either be really
good from YouTube views, or be really poor. This just varies on the wide range of factors,
which in the main is views, popularity and advertisements.
What is the most “famous” music video?
One of the most famous music video of all time would be Thriller as over 30 years since
Michael Jackson’s “Thriller” music video was released it became and still remains being the
one of the most famous. When first released it was first shown to the public and eligible for
the Oscars, afterwards gaining a theatrical release. In 2009, the video was inducted into the
National Film Registry becoming the first music video to ever receive this honour, for being
“culturally, historically or aesthetically” significant.
The sheer marketing around the music video helped this as it helped build its popularity and
make it one of the most well known music videos today. While the video itself is what
obviously made it known to the public, this wouldn’t have been accomplished without the
marketing as this is what made it known to the public and started its path to being one of the
worlds most famous music videos.
Book title “Making music videos”
Written by Lara M. Schwartz
Published by Billboard Books
Page number – Page 21

URL FOR 2016 - http://www.barb.co.uk/whats-new/weekly-viewing-summary
URL FOR 2004 - http://www.barb.co.uk/resources/tv-facts/total-weekly-multi-channelsummary-92-09?

Viewing Figures for MTV in January 2016 (11th-17th)

Viewing Figures from MTV in January 2004 (12th-18th)

Compared to 2004 and now (2016) the amount of people who watched MTV in 2004 was a
percentage of 11.60%, compared to 2016’s weekly attendance which has dropped to 4.30%.
The only reason for this is that in 2016 music videos are availably online, this means that
YouTube has gained more views than TV because of its ease of access and search en

How many people watch 4Music compared to YouTube for music videos


From my research on BARB, I looked at 4Music’s most viewed shows. This shows me, that only 2 of
these shows show music videos. All of the other shows are reality shows. I know that BARB is
accurate because it shows official statistics that are from the shows. The first music show to appear
down the list is number 5. This shows that the reality shows are still more popular than music shows,
even though it’s a music channel.

From Vidstatsx, I have found the statistics for the most viewed youtube channels.6 of these channels
are for music videos. This shows that compared to 4Music, youtube is a lot more popular for watching
music videos. This could be because it is easier to find the song you want to listen to on youtube
whereas you have to sit through a lot of other songs and adverts if you watch them on TV. Also, a lot
of new music videos premiere on Vevo channels. This encourages fans of that particular artist to try
and break the vevo record.

What is the purpose of a music video? Jacob
What is a major record label, independent record label and a self-promoted artist - what do they do for
artists? - Jacob
The purpose of a music video is to sell the song and to let you remember it. Also it gives the listener a better
understanding of the song if the video is narrative. It is also to entertain people by showing off their talents to
the whole world. It also gives record companies a chance to see new upcoming artists such as YouTube so that
they can discover the next big thing. https://prezi.com/h4-7dmomc2-h/what-is-the-purpose-of-music-videos/

Major labels are large corporations often owned by a parent company, like Sony. Independent
labels are independent companies that do not have a corporate backer. A self promoted artist is
when an artist has no kind of record label whatsoever and support themselves by performing in
the streets and playing gigs to get publicity. This makes the artist gain more awareness and
recognition for their work which could gain them a record label to sign onto.



How much do artists earn from a sale on iTunes / CD / Spotify stream?

iTunes and Napster
In the popular digital realm, a $9.99 download on a program like iTunes nets artists a modest 94 cents -less than a 10% cut. The record company takes $5.35 and Apple keeps the remaining $3.70.
Artists get nine cents for each individual song downloaded on Napster and iTunes. To put that into
perspective, musicians need to sell 12,399 songs a month to earn a salary equal to a McDonald’s employee.
Online CD Sales -- Who Wins
If they sell the physical CD themselves for $9.99, they keep 100% of the profits, which is obviously the
most profit-per-album a musician can hope for. But it's also not the best way to reach the widest audience.
Selling that same full $9.99 album online through CDBaby means the website gets a cut to the tune of
$2.49, while artists get to keep the other $7.50 for a 75% profit.


From a $10/month subscription, Spotify pays out with the same formula as itunes (60%
to master owner, 10% to publishing owners, 30% for themselves).

What was the first music video ever made?

● In 1956 Tony Bennett was filmed walking along The Serpentine in
Hyde Park, London as his recording of "Stranger in Paradise" played; this film was
distributed to and played by UK and US television stations, leading Bennett to
later claim he made the first music video
● Queen's Bohemian Rhapsody (1975) is generally
regarded as the first "music video".
● There are older films of groups/people performing,
but they were not made for the same purpose.
● When the song was released in the UK in 1975 the
band were on tour and couldn't make it to Top Of The Pops each
week when it reached No.1. No-one imagined the record would be
so successful (at nearly 9 minutes long it was considered un-radiofriendly, and they recorded the video to be played in their absence.
At the time it was revolutionary and people couldn't get enough of
What is “synergy” and what does it do for an artist?


Synergy is the mutual benefit of two media products, so the people working on
either side benefit from the overall product. One example would be “Skyfall” by
Adele, which was the soundtrack for the James bond film. The film promotes the
video, and the video promotes the film.

What was the generational impact of MTV?

MTV are a generation of creators, entrepreneurs and innovators, and will drastically
reshape this country in terms of its cultural, commercial and civic spheres. In MTV’s
2012 study, they explore the creative ethos of “Generation Innovation”, what their
creative process looks like, what systems they are beginning to reshape and
hypothesize about, and what a Millennial driven world will be like in 20 years. August
1, 1981 is the year MTV was founded.
And when the '80s ended, MTV adapted to the new music of the '90s, like Seattle
grunge bands Nirvana and Pearl Jam. The network also grew beyond just videos, and
created hit shows like "Beavis and Butthead," "The Real World," and "Unplugged."
Songs sold based on music video
Gangnam style has sold millions because of its music video. This is because of the crazy
weird dance routine, mixed with a catchy rhythm and lyrics for the song.
Media Magazine – Author – Pete Turner.
Popular Music – The key Concepts - Author – Roy Shuker – Pages 200 & 201
The most popular music videos to date – Link
YouTube views vs itune downloads