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ALEXIA WALLICK

A L E X I A W A L L I C K . W E E B LY. C O M

517.896.0309

A L E X I A . WA L L I C K @ G M A I L . C O M

EXECUTIVE SUMMARY: ADVERTISING & PUBLIC RELATIONS


Dynamic, competitive, performance-driven professional and graduate pursuing a career in
advertising and public relations. Self-motivated in seeking a position to add value within the
areas of interest and strengths in fashion, brand marketing and analysis, project management,
communications, promotions development and event planning.
Recognized as a pivotal leader, surpassing the ordinary in all categories of leadership and peer
empowerment. Technically proficient; sophisticatedly creative, and possess wide-ranging
knowledge in assessing campaign needs to obtain new business, proven return of investment,
customer retainment and risk mitigation. Handles pressured environments and delivers superior
results. Applies analytical skills with a strong sense of urgency. Highly dependable,
conscientious, and able to multi-task and prioritize work. Exceptional project management and
engagement skills.

AREAS OF INTEREST & STRENGTHS


Brand Strategy
Digital Marketing
Brand Marketing
Project Manager
Campaign
Management
Digital Campaign
Merchandising
Manager
Brand
Development

Brand Management
Communications
Program
Management
Public Relations
Strategic Planning
Fashion Trending
Fashion
Merchandising
Media
Management
Brand Ambassador

Marketing
Consultant
Client Engagement
Business Analyst
Digital Signage
Marketer Planner
Promotional
Marketing
Interest
Based
Advertising
Promotions Event
Planner Content

Development
eCommerce B2B
Branded Traffic
AdWords
Management Process
Improvement
Search Engine
Marketing
Search Engine
Optimization

EDUCATION
BACHELOR OF ARTS MAJOR IN ADVERTISING MINOR IN PUBLIC RELATIONS
Michigan State University East Lansing, Michigan
Cumulative GPA 3.5 Advertising GPA 3.8
Related Courses
Consumer Behavior- Identifying consumer audience and anticipating reactions to marketing.
Writing for PR- Effectively formulating desired messages to the audience, or interpersonal
work relations. Became proficient at professional work place writing.
Integrated Campaigns- Development of integrated marketing and advertising campaigns for
real clients. Researching information. Analyzing situations. Creating strategic components.

PROFESSIONAL EXPERIENCE
SLEEP DOCTOR MATTRESS STORES Grand Rapids, Michigan
Specialty online store that creates innovative customer engagement and shopping tools to
promote traffic to local stores
ONLINE PROJECT MANAGER - Freelance Contractor

January 2016 present

Create a company-wide system to maximize positive reviews online.


Construct a social media calendar with scheduled posts to strengthen B2B relationships.
Succeed with an engagement mentality and high class analytical and service skills.
Establish and help manage assigned online and in-store marketing campaigns.
Enhance my ability to indicate customer needs and how to best accommodate needs
from online reviews.
Honed in on the importance of punctuality and following through with assigned tasks.

EXPRESS, INC. MERIDIAN MALL Okemos, Michigan


An exclusive line of attire designed for men and women sold at retail stores nationally

CUSTOMER SALES LEAD & MANAGER Full Time

March 2015 Present

Maximize sales potential by coaching and motivating associate behaviors on the sales
floor.
Partner with sales lead team to execute actions plans that optimize results and ensure
effective execution
Communicate individual and team performance feedback to management using metrics.
Promote an environment focuses on consistently delivering exceptional, positive, in-store
experience.
Assist in meeting payroll targets by ensuring appropriate sales floor coverage and
maintaining a selling focus.
Display expert knowledge of product, company policies, and store strategies.
SALES ASSOCIATE Part Time
May 2013 March 2015

Shadowed existing Sales Associates and Customer Sales Leads in order to learn products
and corporate tools to successfully service in-store clients as attire stylist.
Fully engaged customers with enthusiasm and quick competence of individual styles and
shopping objectives.
Developed time management skills and organizational skills to maintain top sales
associate.
Ensured excellent customer service and monitored stores appearance within their
respective areas.
Established regular clientele based on interpersonal connection, style inspiration and
creating an engaging rapport.
Demonstrated reliability and flexibility in work schedule (i.e. work weekends, evenings &
holidays).

PRO FIREWORKS HOME OFFICE Dewitt, Michigan


The Official Fireworks Store of Michigan
PERSONAL ASSISTANT Part Time (seasonal)

May 2013 September 2013

Entered all purchase orders for all 12 stores.


Set up filing system for all new employee information and created all direct deposit
accounts.

ACCOMPLISHMENTS

Gold place winner at Michigan State University Advertising Agency Competition, Fall 2015
#1 Customer Sales Lead in the district (out of 12 stores), Quarter 3 2015
#3 Manager in the district (out of 36 managers), Quarter 3 2015

TECHNICAL SKILLS
Proficient in:
o Microsoft Office: Excel, Word, and Power Point, SharePoint, SQL
Website Publishing:
o Basic HTML
o Weebly, WordPress, Wix and HTML 5.0
New Media Drivers License
o Social Media and Digital Marketing: LinkedIn, Facebook, Twitter, Instagram,
Pinterest, Google Analytics, Blogging, YouTube, Pay-Per-Click Marketing, Search
Engine Optimization and Digital Public Relations
Typing Skills: 65 words per minutes
PROFESSIONAL REFERENCES
Will Provide Upon Request