REVISED




REVISED

388 19th Street  Oakland, California 94612
DOA Phone 510.238.1122  LMUDA Phone 510.452.4529  Fax 510.452.4530
info@downtownoakland.org  www.downtownoakland.org
info@lakemerritt-uptown.org  www.lakemerritt-uptown.org

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DOA

1,409.12

Total DISTRICT IDENTITY (DISI)

1,409.12

0.00

0.00

CBD Sponsored Events

Total Special Events

0.00

Arts & Culture

Special Events

Total DISI Projects

1,409.12
0.00

Marketing

Feb 16

1,429.09

Misc

DISI Projects

DISTRICT IDENTITY (DISI)

LMUDA

Total DISTRICT IDENTITY (DISI)

0.00

0.00

CBD Sponsored Events

Total Special Events

0.00

Arts & Culture

Special Events

1,429.09

Total DISI Projects

1,429.09
0.00

Marketing

Feb 16

Misc

DISI Projects

DISTRICT IDENTITY (DISI)

4,458.32

833.32

416.66

416.66

3,625.00

83.34

3,541.66

Budget

4,458.33

833.32

416.66

416.66

3,625.01

83.34

3,541.67

Budget

-3,049.20

-833.32

-416.66

-416.66

-2,215.88

-83.34

-2,132.54

$ Over
Budget

-3,029.24

-833.32

-416.66

-416.66

-2,195.92

-83.34

-2,112.58

$ Over
Budget

2,304.09

0.00

0.00

0.00

2,304.09

0.00

2,304.09

8,916.66

1,666.64

833.32

833.32

7,250.02

166.68

7,083.34

31.61%

0.0%

0.0%

0.0%

38.87%

0.0%

39.79%

2,284.16

0.00

0.00

0.00

2,284.16

0.00

2,284.16

8,916.64

1,666.64

833.32

833.32

7,250.00

166.68

7,083.32

% of Budget Jan - Feb 16 YTD Budget

32.05%

0.0%

0.0%

0.0%

39.42%

0.0%

40.35%

% of Budget Jan - Feb 16 YTD Budget

DISI YTD Budget
February 2016

-6,632.48

-1,666.64

-833.32

-833.32

-4,965.84

-166.68

-4,799.16

$ Over
Budget

-6,612.57

-1,666.64

-833.32

-833.32

-4,945.93

-166.68

-4,779.25

$ Over
Budget

25.62%

0.0%

0.0%

0.0%

31.51%

0.0%

32.25%

% of Budget

25.84%

0.0%

0.0%

0.0%

31.78%

0.0%

32.53%

% of Budget

53,500.00

10,000.00

5,000.00

5,000.00

43,500.00

1,000.00

42,500.00

Annual
Budget

53,500.00

10,000.00

5,000.00

5,000.00

43,500.00

1,000.00

42,500.00

Annual
Budget

REVISED

REVISED

Guidelines for Event Sponsorship
The Downtown Oakland and Lake Merritt/Uptown CBD’s welcome requests for
sponsorship from organizations/individuals that meet the criteria set forth by the
Joint Board of Directors and the Co-Chairs of the District Identity Streetscape
Improvement (DISI) Committee. Sponsorship requests should include the
following information:
Please provide your contact information and a brief introduction of yourself
and/or your organization.
Name of primary contact: Renee Rivera
Name of organization: East Bay Bicycle Coalition DBA Bike East Bay
Address: P.O. Box 1736, Oakland CA 94604
Phone: 510.845.7433 (office), 415-252-5617 (cell)
Email: Renee@BikeEastBay.org
Website: www.BikeEastBay.org
Tax ID #: 94-2585652
The East Bay Bicycle Coalition DBA Bike East Bay is a 501(c)(3) grassroots bicycle
advocacy organization started in 1972 to promote the bicycle for everyday
transportation and recreation in Alameda and Contra Costa counties. Bike East Bay
works closely with many regional agencies located in Oakland, such as Caltrans, BART,
Alameda County Transportation Commission, Safe Routes to Schools, and the
Metropolitan Transportation Commission, to improve regional bicycle facilities and make
biking a mainstream and accessible form of transportation for all people.
Bike East Bay receives funding from Alameda County to provide free bicycle safety
classes for cyclists of all ages, which reached over 5,000 cyclists in 2015 alone. In
1994, Bike East Bay started the Bay Area’s very first Bike to Work Day celebration in
Oakland. Today Bike East Bay organizes Bike to Work Day in Alameda and Contra
Costa Counties with over one hundred Energizer Stations, strong media campaigns,
and many fun activities throughout the month of May. Bike to Work Day is supported by
sponsorship from City and County agencies, as well as many local bike-friendly
businesses.
Please clearly describe, in detail, the mission/purpose of the event.
Bike East Bay requests a $3,000 sponsorship to support Bike to Work Day activities in
Downtown Oakland on May 12, 2016. Bike to Work Day was started in 1994 on a
shoestring budget by the then East Bay Bicycle Coalition (in March 2014 EBBC
rebranded as Bike East Bay) and quickly grew into a statewide celebration. On Bike to
Work Day 2016, the East Bay's largest energizer station will again be located in
Downtown Oakland at Frank Ogawa Plaza. Working with many partners, including the
City of Oakland, Walk Oakland Bike Oakland, and the Alameda County Transportation

388 19th Street Oakland, California 94612

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Commission, Bike East Bay hosts a pancake breakfast, valet parks over 700 bicycles,
holds a raffle prize drawing, and stages a large media event with the Mayor and City
Council members. The Frank Ogawa station welcomes thousands of cyclists as well as
many public officials who support the event by bicycling to work.
The purpose of Bike to Work Day is to promote and encourage people to bicycle for
everyday trips in Oakland and showcase the many benefits of bicycling. We work with
businesses to emphasize how much they stand to gain when employees and customers
have the option of bicycling to work and shop. In early April, we will announce the
winners of our 7th Annual Bike-Friendly Business competition.
Over the last five years, the East Bay has seen an increase of over 300% in Bike to
Work Day participation. Over 17,000 people stopped at one of our 100 plus energizer
stations on May 14, 2015. In Oakland alone over 4,500 bicyclists stopped at 23
Energizer Stations. Oakland has been and remains the epicenter of Bike to Work Day in
the East Bay.
Oakland has been moving up in national bicycling rankings: in 2015 the percentage of
people who bike for their commute rose to 3.7%. That’s more than triple the percentage
who rode a bicycle to work in 2000, an increase that has raised Oakland to 7th in the
nation among large cities. The City of Oakland is adding new innovative bikeways
around the city, including protected bike lanes on Telegraph Avenue through the
Uptown and KONO areas.
At Bike East Bay, we expect that Bike to Work Day 2016 will have even higher
participation due to all these recent improvements and the event’s increasing popularity.
Each year, an average of 30% of participants in Bike to Work Day are new to the event.
Many of these people continue to ride regularly long after Bike to Work Day.
This increasing popularity of biking in Oakland has led to its reputation as a bike mecca,
a status that has been reinforced by the city’s active engagement and investment in
support of better bike facilities and programs. Bike to Work Day is one of the biggest
bike events to visit Oakland each year, and encourages thousands of residents to join
the bicycle movement and make healthy transportation choices.
Please outline how your project will improve the image of the Downtown Oakland
Association and/or the Lake Merritt-Uptown District in a demonstrable way. In
addition, please describe how your project plans to advance the CBD brand.
Studies show that people who bike make more frequent shopping trips resulting in more
dollars spent in downtown business districts than those who drive. Businesses benefit
when their customers have easy and quick access to their establishments via better
bicycling infrastructure, and it is the goal of Bike East Bay to help support cities’ efforts
to provide such infrastructure. Bike to Work Day also brings thousands of cyclists to the
Central Business District to shop, eat and enjoy the day’s activities, including seeing
their elected officials on bikes.

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More people biking into Downtown and Uptown also relieves congestion and frees up
parking spaces for those who need to use a car. Many cyclists choose to bicycle to
transit on Bike to Work Day and this perhaps has the greatest impact on reducing traffic
regionally. The 19th Street Bike Station, funded by Safe Routes to Transit and
championed by BART Board Director and former EBBC Executive Director Robert
Raburn, has been offering secure bike parking at no cost since January 2015. Bikefriendly facilities like the Bike Station have helped to make Oakland a place where
people feel that biking is a viable transportation choice.
Increased bicycling improves the image of the Community Benefit District by creating
safer streets, happy and healthy commuters, and a generally safer environment for
patrons of downtown Oakland after hours by having more eyes on the street. In cities
across the country an increase in the number of bicycles is correlated with greater
safety for both bicyclist and pedestrians.
By supporting Bike to Work Day with a $3,000 sponsorship, the CBD would be featured
on marketing materials including but not limited to:
 the East Bay Express’ Bike To Work Guide, viewed by approximately 186,000
readers
 750 limited edition Bike to Work Day t-shirts
 8,000 Bike to Work Day posters
 Bike East Bay’s website, which receives tens of thousands of hits during the
month of May.
In addition, the CBD logo will be prominently displayed on Bike to Work Day at the
Frank Ogawa Plaza energizer station.
Please describe how your project will directly benefit the merchants and property
owners in the district.
Bike to Work Day brings thousands of cyclists into downtown Oakland every year and
generally raises the excitement and energy level of the area, as even pedestrians and
drivers appreciate the special and fun nature of the event. Many businesses participate
in Bike to Work Day:
 Kaiser Permanente is the ‘Presenting Sponsor’ for the event and hosts several
energizer stations in the Uptown District
 Whole Foods is a Gold Level sponsor and provides pancake fixings for the
breakfast Bike to Work Day morning at Frank Ogawa plaza
 Superprint prints our collateral materials
 the East Bay Express is our media sponsor
 bike shops like Bay Area Bikes provide on the spot bike repair and discounts to
cyclists
Many businesses at City Center and in the surrounding blocks sign up teams for the
Team Bike Challenge, a month-long competition where teams earn points every day a

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team member bicycles to work. Throughout the day on Bike to Work Day cyclists and
their friends will enjoy lunch and dinner at many of the great restaurants in the CBD.
Property owners and their tenants also benefit from the reduced amount of traffic and
parking demand on the streets, making it easier for those who need to drive. It's a real
win-win for everyone.
Please provide a description of your target audience and provide a brief history of
the event, if applicable.
Our target audiences are cyclists and potential cyclists. The overlaying theme again this
year is that everyone bikes; we want to include all types of cyclists, from the spandexclad sportster to the car-ditching commuter and the casual one-day-at-a-time rider.
Many of these cyclists continue to ride after Bike to Work Day, and continue to ride to
downtown Oakland, which makes Oakland a much better place to live and to work. It
also places more 'eyes' on the street, which improves people's personal safety by the
increased pedestrian and bicycle traffic.
In recent years we have expanded our scope to include schools and young students.
Bike to School Day now occurs on the same day as Bike to Work Day, and the number
of children participating in Bike to School Day each year has been growing
exponentially.
As stated previously, the Bike to Work Day was inaugurated in downtown Oakland back
in 1994, and has not only continued since then, but has expanded to become a
statewide event. Participation continues to increase, and we plan to encourage these
new participants with more energizer stations, events, and fun activities in 2016.
In order to be eligible for sponsorship you are required to present your project at
one of two DISI Committee meetings, either on April 7th or July 7th. Your intent
to present needs to be made in writing (via email) thirty (30) business days in
advance of the presentation date and should include an executed version of this
document.
A post-event report outlining, in detail, the use of sponsorship monies, event
attendance statistics, the use of district logos in marketing and overall
success/failure of the event is required thirty days following the conclusion of the
event. This must be submitted in the format provided in the sponsorship packet.
*For ongoing or monthly events, monthly updates will be required.
The recipient of any sponsorship money must be transparent about all other
underwriters, partners, collaborators, and be fully willing to provide
documentation of how sponsorship dollars were spent.
The recipient must name the following parties as Additional Insured using Form
CG2010 11/85 or its equivalent on each of its insurance policies:
Lake Merritt/Uptown District Association of Oakland and Downtown Oakland Association,
its members, directors, officers, agents, affiliates and related entities and their successors

REVISED

and assigns, and the City of Oakland, its Councilmembers, directors, officers, agents and
employees as their interests may appear.

The Certificate Holder should be listed as Lake Merritt/Uptown District Association of
Oakland and Downtown Oakland Association and a copy of the insurance certificate
must be on file with the CBD office in order for funding to be allocated.
All final sponsorship awards will be granted by the DISI committee members on a case
by case, year by year basis.
Thank you for contacting us about your event.
Please call the District Manager Steve Snider with any questions.
Office 510-238-1122
Fax 510-452-4530
www.downtownoakland.org
www.lakemerritt-uptown.org

REVISED

Bike to Work Day is the Bay Area’s biggest
and most inclusive bicycling event of the year.
Bike East Bay creates a day that celebrates
healthy, sustainable transportation in
partnership with businesses and local
governments in the East Bay.
Bike East Bay coordinates more than 100 Energizer
Stations along commute routes, providing people
biking with canvas bags full of snacks and giveaways
from sponsors. After work, commuters gather at
celebrations, where Bike East Bay presents Bike
Friendly Business awards. Participation in Bike to Work
Day has grown steadily, surpassing 20,000 people on
bikes in the East Bay alone.

Photo credit: Pamela Palma Photography

Bike to Work Day is the centerpiece of Bike Month, a
month of bike-themed events encouraging people to
ride for everyday transportation and for fun. Interest
in Bike East Bay’s programs swells as we engage new
and experienced bicyclists at festivals, bike safety
classes, community rides, and more. Bike Month is
transformative: we often hear from people who were
first inspired to ride on Bike to Work Day, and now
bicycle as part of their daily life.
Bike East Bay harnesses the excitement of Bike Month
to propel our work for the rest of the year. Bike to
Work Day and other events in May provide us an
opportunity to reach new audiences, spread the word
about our work, and expand our community. New
and long-standing volunteers bolster our campaigns
throughout the year, adding their voices to our call for
a bike-friendly East Bay.

REVISED

Benefits of Sponsorship
12,000 Custom Bags

Online and Print Promotion

Distributed at over 100
Energizer Stations around
the East Bay, these popular
and sought-after canvas
bags are stuffed full of
swag from bicycle-friendly
businesses and given to
thousands of commuters,
who use them year-round.
Sponsor logos are printed
on the back, and estimated
bag impressions are close
to 4 million throughout the
first year of use.

750 Limited Edition T-shirts
Worn by energizer station hosts and volunteers on Bike
to Work Day, and seen and recognized by thousands
of commuters who stop at Energizer stations on their
way to work, the t-shirts are prized by members of our
community. Some work to collect them all, year after
year!

Sponsors are featured in the Bike to Work Day Guide, a
special East Bay Express publication providing commuters
with a map of Energizer Stations, event information, and
more. The Guide
is seen by over
180,000
readers.
Logos also appear
on our website, in a
print newsletter to
our 4,000 members,
and in e-blasts to
over 9,500 followers
and
supporters.
Bike East Bay has
a strong following
on Facebook and
Twitter, and is very
vocal about thanking
our sponsors!

Free Lunchtime Commute Workshop
A Bike East Bay instructor will teach a one-hour session
at your worksite to help encourage employees to bike to
work. These workshops are a great way for a company to

encourage alternative commutes! The workshops are part
of Bike East Bay’s education program, one of the largest and
most successful of its kind in the nation.

8,000 Posters
Bike to Work Day
posters are distributed
around the East Bay,
featured in store fronts,
and sent directly to over
1,500 employers. The
posters feature original
artwork every year
and are customized to
advertise local Bike to
Work Day events.
Photo credit: Peter Beeler/MTC

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Platinum
$10,000

Gold
$5,000

Silver
$2,500

Bronze
$1,000

Bike to Work Day Energizer Station Signs: 130 signs

Logo

Logo

Logo

Logo

Limited Edition T-Shirts: 750 shirts

Logo

Logo

Name

Opportunity to place item in Bike to Work Day bags

Item

Item

Custom Canvas Bags: 12,000

Logo

Logo

Bike to School Day Energizer Station Signs: 40 signs

Logo

Ride On, Bike East Bay’s Newsletter: 4,000 readers

Logo

Logo

Logo

Bike to Work Day Posters: 8,000 posters

Logo

Logo

Name

Bike to School Day Posters: 400 posters

Logo

Logo

Bike East Bay e-newsletters: 9,500 readers

Logo (2x)

Logo (2x)

Logo (2x)

Logo (2x)

Event page at BikeEastBay.org: 10,000 unique monthly visitors

Logo & link

Logo & link

Logo

Logo

Facebook and Twitter: Posts to our 8,000 followers

Name & link
(4x)

Name & link
(2x)

Name & link
(1x)

Bike to School Day page at BikeEastBay.org

Logo & link

Logo

Logo

Logo

Report

Bike to Work Day Guide in East Bay Express: 186,000 readers

Logo

Press Release: distributed to numerous media outlets

Name

Official post-Bike to Work Day report

Report

Report

Report

Workshop

Workshop

Workshop

More

Media

Web +
Social Media

Print

Day of Event

Sponsorship Levels

Free lunchtime commute workshop at your worksite

Sponsorship Deadline

February 22, 2016
Mailing Address
PO Box 1736
Oakland, CA 94604

Contact

Renee Rivera
510 845 7433
Renee@BikeEastBay.org

Have specific goals you want to meet
for your sponsorship? We can work
with you to tailor a sponsorship
package to fit your needs and reach
your goals.

REVISED

Sponsor Spotlight

SunPower has been a Gold-level sponsor of Bike to Work
Day since 2014. The company’s vision of a sustainable
future doesn’t stop with solar panels – they also encourage
employees to bike. SunPower’s Richmond office provides
spacious indoor bike parking, a repair zone stocked with
tools, and changing areas with showers.
SunPower boasts high numbers in Team Bike Challenge, a
Bike Month commuter competition, and on Bike to Work
Day they commute together in “bike-pool” groups. “I’ve
seen many switch to bike commuting,” says Team Bike
Challenge leader Ian Bennett. “The culture allows anyone
to ask about the best route or other cycling benefits.”
SunPower’s bike-friendly practices and facilities reflect
their dedication to sustainability.

About Bike East Bay

Bike East Bay, formerly the East Bay Bicycle
Coalition, promotes healthy, sustainable
communities by making bicycling safe, fun and
accessible for the diverse and vibrant people
of Alameda and Contra Costa Counties.

How often do you ride a bicycle?

Our advocacy team works with local governments to
improve bicycling conditions around the East Bay. In 2014
we won passage of Measure BB, which will fund eight billion
dollars of transportation projects in Alameda County. We
are now fighting for similar funding in Contra Costa County
through Measure J.

Gender

Income
Age

Our education program served over 5,000 people in 2015,
in 24 cities throughout two counties, by hosting 150 free
classes on best practices for urban bicycling, basic riding
skills for adults, anti-theft strategies and family bicycling,
taught in three languages.
Our three major annual events strengthen ties in the
bicycling community and raise funds to support our other
programs. Bike to Work Day is complemented by Pedalfest,
a festival celebrating all things bike, and Biketopia, our
member party and year-end celebration.
Bike East Bay’s advocacy campaigns, education program,
and events are made possible by our 4,000 supporting
members and by the generosity of our business sponsors
and government partners. Their support fuels our work
to make our East Bay cities and towns attractive and
welcoming for all people who want to ride a bike.

REVISED

Event Sponsorship Proposal
Annual Art + Soul Oakland 2016
Saturday, August 20 and Sunday, August 21
16th

Please provide your contact information and a brief introduction of yourself and/or your
organization.
Primary contact:

Samee Roberts, Executive Director

Name of Event:

Art + Soul Oakland 2016

Name of organization:
Address:
Phone:

City of Oakland Contact
Email:

Phone:

Website:

Amount Requested:
SS and/or Tax ID #:

Art + Soul Oakland/Heart of the Town Events
P.O. Box 70174, Oakland, CA 94612
(510) 550-4804

Jim MacIlvaine, Special Events Coordinator
jimmac@oaklandnet.com
(510) 238-2933

ArtandSoulOakland.com

$10,000 ($5,000 from each of the two districts)

75-3238481

Your sponsorship dollars will go to Art + Soul Oakland, a California 501(c)(3) nonprofit entity.

REVISED

Please clearly describe, in detail, the mission/purpose of the event. Please also provide a
brief history, if applicable.
The Art + Soul Oakland festival was established in 2001 to fuel downtown revitalization by
drawing critical mass for a two-day music, arts and cultural celebration showcasing the best of
Oakland/East Bay art, music and culture. Named among the top 12 must-see summer festivals in
Northern California by the San Francisco Chronicle, Art + Soul is centered in and around Frank
Ogawa Plaza, encompassing 10 strollable city blocks. The 12th Street/City Center BART station
provides direct access to the festival grounds.

Oakland’s flagship annual festival, Art + Soul features art, food and live music and dance on four
stages. National recording artists and top Oakland/Bay Area bands are featured, performing live
Blues, R&B, Funk, Soul, Rock, Jazz, Latin, Gospel and World sounds, among others. Scores of
artisans showcasing handcrafted works line the streets for guests to peruse. A massive Family
Fun Zone (largest of any festival in Northern California) features kid-friendly carnival rides,
interactive art projects with Oakland-based organizations, face painting, and a massive play area.
Beer and wine in addition to a wide variety of food vendors, artisans and community
organizations will also be featured. Admission is just $12.00 for adults; $7.00 for seniors and
youth ages 13-17; children 12 and under are admitted free.
Art + Soul Oakland has garnered considerable acclaim including numerous Best Annual Event
awards from the East Bay Express, and Best Cultural Event awards Oakland Magazine, and was
named the nation’s 6th best annual festival in Essence magazine, among other accolades.

2016 festival details:
This year, Art + Soul will host a “sweet 16” bash that builds on our 15th anniversary theme of
celebrating the Oakland’s rich music heritage and its musical families. The two-day festival will be
held August 20 & 21, kicking off on Saturday with the return of the Blues & BBQ Blowout featuring
the 3rd Annual Oaktown Throwdown BBQ Competition. Still smokin’ after a wildly successful first
two years, the contest is expected to draw 40 top pit masters from all over California competing
for cash prizes.

Music, Music and more Music: As in past years, live music will be a major focus, with booking
commenced and headliners to be announced this spring. Last year, in honor of our 15th
Anniversary, the incomparable Sheila E. put on amazing performance before a packed house. The
show paid tribute to Oakland’s famed musical Escovedo family who ─ along with father Pete who
had just celebrated his 80th birthday ─ joined Sheila on stage for her heartfelt homecoming
concert. Last year’s lineup also featured Oakland legends The Family Stone and Lenny Williams, in
addition to the West Coast Blues Society Caravan of All-Stars and Edwin Hawkins’ Gospel
Showcase.
Other stages will feature spoken word and acoustic performances, in addition to aerialists,
contortionists, acrobats and clowns from Oakland’s acclaimed Kinetic Arts Center.

Oaktown Throwdown: Back by popular demand after serving up a birds-eye view of pit masters
at work, the Oaktown Throwdown BBQ Competition is a true crowd-pleaser. Forty top
professional chefs and backyard teams will bring the savory aromas of beef, chicken, pork and ribs
crackling on the grill. Festival-goers can once again feast on smokin’ samples for a small sampling
Art + Soul 2016 Sponsorship proposal
Page 2

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fee – while supplies last – and vote for their favorite. The Oaktown Throwdown is a fully
sanctioned Kansas City Barbeque Society and California Barbecue Association “Team of the Year”
competition which means that participants will compete for the attention of accredited judges and
cash prizes, in addition to trophies hand-crafted by local artists. The Oaktown Throwdown has
been a boon to the festival, bringing an exciting programming dimension and increased
attendance.
Two days of Dance: Art + Soul puts dance front and center on both days of the festival. YAK to
the Bay returns on Saturday, with its high-flying turf and all-styles dance battle featuring top Bay
Area dancers competing for prizes. Oakland’s Carla Service/Dance-a-Vision will again host the
multicultural dance stage on Sunday featuring modern, hop-hop, jazz and other styles.

Hot Rod & Vintage Car Show on Sunday: Back by popular demand, a showcase of dozens of hot
rod and vintage cars will roll in to occupy the space that hosted the BBQ competition on Saturday.

Please describe how your project will directly benefit the merchants and property owners
in the district.
The festival directly benefits the merchants and property owners in the district by bringing a
critical mass of people to the core of downtown on an otherwise quiet weekend; raises the profile
of downtown as a regional destination for arts, culture and entertainment; generates upwards to
$1million in free publicity for downtown and Oakland; connects residents and visitors with
downtown and provides a safe, comfortable environment for cultural enrichment and expression;
supports the free Broadway Shuttle; and casts a favorable light on downtown and Oakland in
general. The Oakland Central logo is featured all in festival marketing, which extends all over
Oakland, surrounding cities and throughout Northern California.
Please outline how your project will improve the image of the Oakland Central in a
demonstrable way.
Please see above and below

Please describe what marketing strategies you will employ to advertise your project and
how your project plans to advance the Oakland Central brand.
The festival is supported by a $75k marketing budget which includes outdoor, print, radio,
television and online advertising throughout Northern California. Key outlets include KBLX, KFOG,
Bay Area News Group papers, Oakland Magazine, Yelp, SF Chronicle, East Bay Express, Oakland
Post, etc. Beyond that, our media partners contribute an additional $200k in free advertising
support. We also have an aggressive social marketing strategy that is attracting a very diverse
Facebook community. The Oakland Central logo is featured in all marketing.
Please provide a description of your target audience.
Target audiences include: local residents, Bay Area residents and visitors, Northern California
residents and visitors, Central Valley visitors in addition to visitors from all over California and
even some who travel from out-of-state. The festival is programmed to draw families, young
adults, seniors - pretty much every age group and ethnicity!
Art + Soul 2016 Sponsorship proposal
Page 3

REVISED

Please attach an outline of how you intend to use your sponsorship dollars if approved, as
well as a detailed budget projection.
The Oakland Central funds will be used primarily for marketing as per above. The funds will help
attract a broad, diverse audience that will gain a favorable impression enjoying what Oakland
Central has to offer both during festival weekend and year-round.
Special note from the producers: We at Art + Soul Oakland deeply appreciate the support that
Oakland Central has provided us over the years. We literally could not do this festival without
your generous sponsorship. We thank you from the bottom of our hearts and look forward to
working with you to make this year’s festival a source of tremendous civic and community pride!

Art + Soul 2016 Sponsorship proposal
Page 4