Individual Article Presentation on Marketing Management Team 1 1. Tacit knowledge 2. Explicit knowledge 3. Differentiated marketing strategy 4.

Undifferentiated marketing strategy 5. Concentrated marketing strategy 6. CRM (Customer Relationship Management) 7. Guerilla Marketing 8. PLC Team 2 1. Market Penetration 2. Market Development 3. Product Development 4. Diversification 5. Growth Vector Matrix 6. SBU (Strategic Business Unit) 7. Strategic Intent 8. Baker’s Box 9. Strategic Gap Analysis Team 3 1. BCG growth share matrix – Example of an automobile company 2. Market Research a) Qualitative b) Quantitative 3. Sales forecast a) Forecasting – Ex. A company which is into manufacturing of perishable pr oduct 4. Value Chain Analysis 5. CSF (Critical Success Factor) – ex. Durable Company 6. Benchmarking - Ex. Need for Bench marking in Higher Education Sectors 7. Competitive analysis on a FMCG 8. The need for marketing audit in FMCG industry 9. Post purchase dissonance Team 4 1. Resource advantage theory – Apply theory for a heavy equipment organizat ion 2. Requirement of knowledge management in technological industry 3. A priori segmentation of a niche market 4. Clustering based segmentation for a FMCG 5. Market profiling of a cluster based product or service 6. Product positioning – Ex. Automotive Industry 7. Branding and perceptual mapping of a watch industry 8. Need for brand loyalty – provide a graph of an organization which has re tain customer for a decade 9. Market Mix a) P4 (Price, Promotion, Product and Place) b) P3 (Physical evidence, Process and People) Team 5 1. New product development – Ex. A company involved in baby care products 2. Industrial life cycle of an agricultural product 3. Primary and Secondary Packaging – Ex. Pharmaceutical Organization 4. Marginal Cost, Fixed Cost, Cost+Pricing, Total profit maximization – Ex. Cosmetics Company 5. Pricing competition in a durable industry 6. Skimming strategy for a high end watch product 7. Price elasticity of demand w.r.t. fluctuation in income 8. Push and pull strategy of a FMCG