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Bay Area Library and Information Network

BayNet Newsletter
Volume 2, Issue 2

Winter 2016

Media Preservation: A Case Study
After owning and operating
the largest tape duplication
facility in San Francisco in the
1980’s and 1990’s opening
Digital Revolution 12 years
ago seemed like a natural
move. (see: digitalrevolution.tv/) Our mission was to
help our clients transform into
all an all digital environment
with the highest possible quality and customer service. We
now digitize every video &
audio tape/disc format, film,
slides photos, posters etc. Media preservation is an exciting
field with lots of great history
and stories to tell. It also has
its challenges.
Case Study:
Actor Burt Reynolds is the
subject of the newest documentary by Mile End Films.
They asked Digital Revolution
to digitize seven 3/4" Umatic
Tapes of television shows in
which he appeared. These
tapes were particularly old
and several had varying degrees of mold build up from
being stored in a damp envi-

ronment. Oxide-based tapes
gain moisture over time. With
¾” Umatic tapes dating back
more than thirty years, we
perform the following preparation before attempting playback:

-Bake

-Transfer the reels to fresh 3M
Broadcast Color Plus shells

All of these procedures need to
be done carefully and thoughtfully. In the case of moldy
tapes, we use gloves, a mask
and hand clean the entire
length of the tape with an
alcohol cloth.

script collection encompassing
materials from the 13th to 21st
centuries.
Taormina comes to the State
Library with over 20 years’
experience in special collections, archives and information management. Since
2006, she has worked at Stanford University, first as the
head of public services for
Special Collections and Uni-

How to best use Snapchat for your nonprofit or
library.

-Hand clean

We assume that tapes this old
have not been played for decades. Therefore, we also fast
forward and rewind the tape
in order to loosen it up. This
helps the tape roll evenly
without having sticking
points.

Learn about how one
media preservation lab
repairs old video.


Photo by Paul Grippaldi

NOCALL is holding its
2016 Spring Institute in
San Francisco

-Baking gets the moisture out
of the tape so that it does not
stick in the machine or rip
oxide off during playback
(sticky shed syndrome).
-Since oxide-based tapes decompose relatively quickly,
cleaning them keeps the machine playback heads from
clogging and makes for a more
residue-free transfer. Alcohol
acts as a good cleaner and also

Spec. Coll. Librarian Named Director of Sutro
SACRAMENTO, CA – Veteran
special collections and archives librarian Mattie
Taormina has been named the
new director of San Francisco’s Sutro Library, a premier
public research library and
branch of the California State
Library. The Sutro Library,
located on the campus of San
Francisco State University,
holds the Adolph Sutro (1830–
1898) rare book and manu-

Special points
of interest:

versity Archives, where she
oversaw a program that supported the research needs of
scholars worldwide, and more
recently as part of the university library’s teaching and
learning team.
“Mattie is a terrific addition to
the State Library,” said Greg
Lucas, State Librarian. “Her
experience and passion for her
work make Mattie an ideal

Inside this issue:
Media Preservation

1

New Sutro Library Director

1

Snapchat for
Nonprofits

2

NOCALL
Spring 2016

4

Page 2

BayNet Newsletter

Snapping Up Snapchat… Why It’s Worth It
Two years ago, we asked the
question: "Can Nonprofits Benefit from Snapchat?" After using
the app and investigating its
privacy and security, I couldn't
really find much use for nonprofits. It isn't secure enough to
send sensitive information to
clients or staff, and I could only
find examples of businesses
using the app.
Snapchat HQ Based on Photo by
Eddie Codel

“Because of
Snapchat’s
ephemeral
nature, I’ve
noticed that a
few brands or
individuals are
a bit more
casual and
loose with what
they share.”

Sutro Library, Courtesy of
California State Library

Recently, after getting more into
the app myself and discovering
that more than just sneaky teenagers were using it, I decided to
revisit Snapchat as a viable
platform for nonprofits. I found
some creative ways that nonprofits and other organizations
were taking advantage of Snapchat's unique features.
If you're not familiar with Snapchat, this is how it works: You
can send vanishing photo and
video messages (also known as
Snaps) to contacts you either
add manually or via your
phone's contacts. Tapping a
camera button takes you into
picture-taking mode.
After you take a picture, you can
choose how long the recipient
can view a Snap before it is
deleted (1-10 seconds), add a
drawing or text, and then send. .
Get Inspired Businesses,
Brands, and Bloggers …

And a Few Nonprofits!

chat's Impermanence

Something I always recommend
for getting started with a new
social media platform is to study
how other organizations are
using it. Because Snapchat
doesn't have the large user base
of Facebook or Twitter yet, I
encourage nonprofits to follow a
variety of Snapchat users —
even the ones that you might
not be personally or organizationally interested in. This
might include corporations,
publications, TV networks,
brands, or well-known individuals.

Because of Snapchat's ephemeral nature, I've noticed that a few
brands or individuals are bit
more casual and loose with what
they share. It is really fun way
for your audience to get a behind
-the-scenes look at what you do.

If you're not sure where to start,
you can find Snapchat accounts
to follow under Snapchat's
"Discovery" tab. Right now, this
section is pretty small and limited to publications and media
outlets. I'd love to eventually be
able to browse through promoted Snapchat accounts by category, such as sports, fitness, and
social good. When I wrote my
article two years ago, I had a
hard time finding nonprofits and
charities that were successfully
using Snapchat. Two years later, there seems to be a very
small bump in nonprofit users.
Beyond the ones listed in that
article, I couldn't find any others
(nor could Beth Kanter).
Take Advantage of Snap-

For example, British cooking
site SORTEDfood had a hilarious series of Snapchat Stories in
which its staffers took an international road trip to find delicious food. Followers could
watch them navigate new cities
as they got hungrier and hungrier. Fitness and lifestyle blogger
Lauryn Evarts gives her fans a
peek at her hectic life — and
often pokes fun at her fiancé. As
we've discussed with Facebook,
humor is a great way to engage
your fans.
You can also use Snapchat's
disappearing posts for more
serious matters, such as
the #LastSelfie campaignfrom the Danish
branch of the World Wildlife
Fund. The #LastSelfie snaps
featured five different endangered animals with the
message "Don't let this be
my #lastselfie." The images
are powerful, yet fleeting —
perfectly capturing the
WWF's mission to save animals from going extinct.

Sutro cont.
person to help ensure Sutro’s
treasures are well-cared for and
also made available to more
Californians.”
Prior to her decade at Stanford,
Taormina worked at the California State Library for nine years
as a special assistant to the
state librarian. During her career as an information professional, she has worked for museums and other archival and
library repositories handling
records management and political research.

Taormina has lectured extensively on leveraging technology
to further advance access and
use of special collections and
archival materials. Her scholarship has focused on teaching
with primary sources, including
the recent book she co-edited in
2014, Using Primary Sources:
Hands-On Instructional Exercises.
Taormina holds a BA in American History from the University
of San Francisco, an MA in Public History from California State
University, Sacramento and a

Masters in Library and Information Science from California
State University, San Jose. She
joins Sutro Library on March 2.
To learn more about the Sutro
Library, visit it in person on the
San Francisco State University
Campus or online at http://
library.ca.gov
Submitted by Ms. Colyn
Wohlmut

Page 3

Volume 2, Issue 2

Media preservation cont.
kills mold.
-3M Broadcast Color Plus tape
shells are made of all plastic non
-moving parts so the tape tracks
more accurately in them. We
keep them in stock as part of our
transfer tools. Other tape shells
have moving parts and springs
that can dry out over time and
cause poor quality playback.
Playing this type of tape can be
particularly tricky. It is important to have a machine that
has manual Tracking and Skew
functions. Tracking adjusts the
variation in the tape path vertically. Skew adjusts the slack in
the tape. If these functions are
not set properly the video quality can be uneven.
The client's file format preference was Pro Res 422HQ. This
is a high resolution digital capture popular with video editors.
It’s is also a solid archival file
format. The client was happy

with our first set of digitized
tapes. They had been having
transfers done in other parts of
the country during the same
time period. We told them to
send us all of their “hopeless”
tapes, which they did. Two dozen more ¾” Umatics arrived, all
of them with mild to severe mold
build up. The programs were of
particular interest to the
filmmaker and included The
Mike Douglas Show, The Tonight Show, awards shows,
Riverboat, Love American Style,
Burt Reynolds Late Show, outtakes from Smokey and the
Bandit, etc. They contained
some interesting footage of him
performing with three great
loves of his life: Dinah Shore,
Sally Field and Bernadette Peters.
The tapes spanned 1977-1983
and were manufactured by various companies including Sony,
3M, and DuPont. Some of them
had to be baked longer than

normal and hand cleaned several times because of excessive
mold and moisture. Consequently, we were able to get all of
them to play properly except for
the two DuPont brand tapes.
DuPont was not in the tape
manufacturing business very
long. We have also had DuPont
video tapes in other collections
such as Chevron that had decomposed so badly that they
were unsalvageable. Unfortunately, all magnetic tapes will
eventually suffer the same fate.
Please contact us at
www.digitalrevolution.tv if you
have any related media digitizing questions.
If you don’t know what type of
media you have send us a photo
and we will help you identify it.
By Paul Grippaldi of Digital
Revolution

A few publications and media
outlets use Snapchat to share
exclusive content or videos.
The NFL shares photos and
videos shot from the sidelines,
for example. National Geographic shares exclusive content such
as its wildlife "crime blotter" as
well as videos and exclusive
articles. Your nonprofit could do
something similar by sharing
exclusive videos or photos from
an event or make a story of
Snaps from your volunteers. If
you do a search for "nonprofits
on Snapchat," DoSomething.org
comes up over and over.
DoSomething.org encourages
young people to take action on
various campaigns with the
tagline "Want to make the world
suck less?" Because its target
group is millennials and younger, it makes sense that this nonprofit has a "snapmaster" who is

The programs
included The Mike
Douglas Show, The
Tonight Show,
awards shows,
Riverboat, Love

Snapchat cont.
Share Exclusive Content,
Challenges, and Contests

Photo by Paul Grippaldi

American Style, and
in charge of sending visual messages to DoSomething's members.
One of the many interesting
campaigns it's done was The
Hunt, a daily challenge that was
presented on Snapchat. It was a
clever way to engage its members to do fun and meaningful
tasks. This daily challenge could
most definitely be replicated by
other organizations. You could
post about the contest or challenge on Facebook and then ask
your fans to follow you on Snapchat for more details.
It Might Not Be for Your
Nonprofit … and That's Okay
The big advantage of using
Snapchat is being able to reach
young people where they already are. According to
a Business Insider Intelligence
report, 45 percent of Snapchat's
adult users are between 18 and
24. If your nonprofit's primary

audience is older, then you
should focus your energy on a
more appropriate online platform. But Snapchat is a big deal
and isn't going away anytime
soon. Even if you're not using it
for outreach purposes, being
aware of how it works and how
people are using it is important
for your overall social media and
digital outreach strategy. As a
social network morphs and develops, its user base does too.
Remember when Facebook was
just for college students? Now,
literally, everybody and their
grandmother is on Facebook.
Will Snapchat experience the
same growth? If you're not paying attention, you might miss an
important opportunity to share
your mission and impact with a
new group of people.
By Ginny Mies of TechSoup for
LIbraries

outtakes from
Smokey and the
Bandit.

Self portrait of Herbert George
Pointing from National Library of New Zealand

Bay Area Library and
Information Network

As a multi-type library association, BayNet represents librarians
and information professionals from all varieties of organizations.
Our mission is to strengthen connections among all types of San
Francisco Bay Area Libraries and Information Centers, and to
promote communication, professional development, cooperation,
and innovative resource sharing.
If you would like to know more about what we do, contact us via
email at baynetlibs@gmail.com

J OIN B AYN ET ONLINE:
BUSINESSES

WWW. BAYNETLIBS. ORG

Want to advertise in the BayNet Newsletter? Contact Collin
Thormoto at collin.thormoto@gmail.com for rates and details.

Submit a story:
http://baynetlibs.org/news/
submission-guidelines/

NOCALL 2016 Spring Institute: New Challenges, New Opportunities
Please join NOCALL's Spring
Institute for a lecture & luncheon organized by Mary Staats
on:
Friday, March 18th Presentation from 11:30 am – 12:10 pm
& lunch following 12:15-1:30
pm
California Mission Room @
Benson Memorial Center, Santa Clara University, Santa
Clara, CA
Do I Look Like a Librarian?
Demonstrating Your Value in
Traditional and NonTraditional Career Paths
Part 1: Career Agility: Transforming Knowledge and Expertise into Strategic Value – Deb
Hunt, Director of the Mechanics' Institute Library
Our profession continues to
evolve rapidly, which challenges us to adapt and transform, to

be flexible and innovative. The
skills we learned in school and
build on throughout our careers
have potential far beyond traditional library and information
center settings. Former SLA
international president Deb
Hunt has zigged and zagged in
and out of the library profession
during her career, often working in parallel knowledge domains. She will share how to
become an agile information
professional by:
identifying your potential both
within and outside a traditional
setting turning information
into strategic knowledge
demonstrating your value as a
knowledge guru
Attendees will walk away with
actionable strategies to demonstrate their value and expertise
in their organization, ensuring
continued employment and
career satisfaction.

Part 2: Writing An Effective
Cover Letter – Ed Hosey, Deputy Circuit Librarian of the
Ninth Circuit Library
Ed has performed more than 20
recruitments over the past 10
years and he will discuss the
things which make cover letters
and applications stand out for
him — both in good and bad
ways. The learning outcomes
for his presentation will be that
job applicants will understand
which traits can make an application rise to the top of the
consideration pile or sink to the
bottom, while reviewers of applications will find a way to
quickly distinguish between the
people who are interested in
the position being offered and
those who may be treating it
like any other job.
Registration is $31.17 ($41.17
after February 18, 2016)
https://nocall.wildapricot.org/
event-2094681

NOTE that online registration
will close March 4th, and that
we will not accept registration
on-site.
For more information on hotel
or public transit: http://
nocall.org/spring-institute2016/#program