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UPDATE
Expose. Educate. Empower. Wednesday, 6 February 2008
Wwww.publicityupdate.co.za

PUBLICITY NEWS L i v e w i r e d
Communications
This year could see as Cape Town, a well established, full service public
much as a 30% increase relations and marketing agency, has recently been
in entries into the PRISM appointed for the marketing and branding campaign
Awards compared to that of of Isimilo Investments. Isimilo, an insurance
last years. The PRISM company, wanted to communicate its growth to its
Awards, now in its eleventh target audiences by means of a marketing campaign.
year, recognises excellence Livewired began the campaign by designing a
within the Public Relations monthly newsletter for Isimilo Investments and by
and Communication industry. Bridget von Holdt, PRCC redesigning Isimilo’s corporate identity with a fresh
chair says, “The PR industry is not sitting on its hands here for more.
new look. ClickLhere
anymore.” Entries have been received from corporate
practitioners across a variety of categories from PR On Youth marketing company, Three
A Shoestring, Corporate Communication, Media Ring Circus, has committed to its
Relations and Consumer PR, among others, and from second consecutive year with
small, medium and large agencies. Individual Grapevine Communications.
categories include Most Creative, Best PR Educator and Grapevine will manage the
Best Up and Coming PR Professional. This year's panel PR/communications for the 2008
of judges include media professionals, industry experts Standard Bank Rocking Future Roadshow, which has
and international thought leaders. Among them are been running for eight years and assists matric
702 host David O'Sullivan, Mercury Media's Morne students in their future career decision-making
Ebersohn, Nixon Kariithi (WITS) and international here for more.
process. ClickLhere
judge Colin Farrington (CIPR). The PRISM Award
ceremony will take place at Vodaworld on 26 March. Lange Strategic
www.prisa.co.za.
Entries are available onlwww.prisa.co.za Communications has
been retained by regional
O n F r i d a y, 1 shipping company, Sturrock
February, Claire Shipping, to assist with the
Gardner Consulting f o r m u l a t i o n a n d
celebrated its third implementation of a
birthday with the communication strategy for the company and to
launch of a new name provide ongoing Public Relations support. The
and two new divisions. After three successful years as assignment will kick off with an intensive research
lifestyle and entertainment publicists, the boutique project, to be conducted amongst the company's
agency has relaunched as Alerting the Media! employees and customers. Sturrock aims to be the
Claire Gardner will continue to head up this dynamic dominant player in its category in the southern
SME along with her team of young and energetic African region. Lange - widely recognised as one of
publicists. Alerting the Media! has also launched a the leading mid-size agencies - was also recently
Celebrity Division that aims to get positive exposure awarded an “AAA+, level one contributor”
and publicity for South African celebrities. The empowerment rating by Empowerdex. For more
Johannesburg-based consultancy offers a unique and www.lange.co.za.
information, visitLwww.lange.co.za
personalised business relationship with each client,
ensuring a hands-on and part-of-the-team approach. PEOPLE ON THE MOVE
Fresh communication strategies are creatively and
personally developed to ensure each client’s specific Gillian Gamsy International Communications (GGi),
needs are met. Alerting the Media! has a small the Southern African affiliate of Weber Shandwick
operational division in Cape Town and continues to Worldwide, has appointed Lisa Clark as Business
represent several clients, including Build-A-Bear Director to handle technology PR for the Group.
Workshop, Ster-Kinekor Distribution, Student
Village, Pirelli and AG Cellular. ClickLhere
here for more. The following appointments have recently been made
at Kadoro Events and Communications:
NEW ACCOUNTS
• Jo-Anne Townsend has been appointed as Event
Idols judge, Randall Abrahams has been signed by Manager.
Sound Syndicate, a celebrity/personality
management company and subsidiary of Sound • Dalene Williams has been appointed as
Media. ClickLhere
here for more. Sponsorship, Marketing and Sales Executives.
1
Publicity
A Newsclip Media Monitoring Initiative UPDATE

EDITOR’S CORNER

Web Site Launched for


Cross-Media Measurement
Initiative - WAN

The World Association of


Newspapers has launched a
new website to support and
promote the use of cross-
m e d i a a u d i e n c e
measurements that will
allow publishers to provide
a more complete picture of
their reach than print
circulation alone.

The website for the Media


Measurement Initiative
Task Force contains the
latest research and insights
r e g a r d i n g t h e ra p i d l y
changing landscape of
online media measurement,
and the development of
standardised print and web Members include: the International Federation of
measurement practices. It can be accessed via this Audit Bureaux of Circulations; ABC UK; BPA
link: http://www.wan-press.org/MMITF/home.php. Worldwide; the Brazilian Newspaper Association;
ComScore; Interactive Media Services Inc.;
"Newspaper companies are expanding their Interactive Advertising Bureau; Media Rating
audiences through digital publishing platforms, yet Council; the Newspaper Association of America;
their reach is often not reflected in the standard NADBank; Nielsen//Netratings; the Newspaper
print circulation measurements that are used to Society (UK); PubliGroupe; and Scarborough
determine advertising rates," said Timothy Balding, Research.
CEO of the Paris-based WAN.

"While acceptance of the need for cross-media


measurement is growing among publishers and the
See you next week.
advertising community alike, how to go about it
DANIEL
remains an open question. The Task Force, and this
new website, provide a forum for encouraging best GET TO KNOW THE TEAM
practices and for standardising and integrating print-
web measurements." EDITOR Daniel Munslow
EDITORIAL ASSISTANT Pat McClelland
The Media Measurement Integration Task Force, EDITORIAL ASSISTANT Trevyn Abegg
created by WAN in February 2007, includes some of MEDIA RESEARCHER Roane Booth
the world's most prominent media measurement MARKETING MANAGER Vanessa Evans
organisations. Its mission statement says, “Our
role is to explore, communicate and promote the Daniel Munslow is on Facebook... Visit himLhere
here.
opportunities to measure and report audiences of
newspaper brands across multiple platforms to Daniel is a member of the Public Relations Institute of
industry stakeholders”. Southern Africa (PRISA) and of the Public Relations
Consultancy Chapter (PRCC).
The Task Force has identified the importance of
educating publishers and media buyers about the GET IN TOUCH
types of metrics being promoted and the value of Want to make a contribution? Want to share your opinions
and stories about the public relations industry? We want
having standardised and integrated print-Web
to hear from you.
metrics.
You can email us atLpublicity@newsclip.co.za
publicity@newsclip.co.za or call
The task force conducted a small online survey of us on (011) 288-6600.
media buyers in five countries in May 2007, which
indicated that many buyers believe in the WE’RE ONLINE...
importance of a combined metric, as well as reliable Media Update -Wwww.mediaupdate.co.za
print and online metrics. In addition, the survey Publicity Update -Wwww.publicityupdate.co.za
suggested that many buyers are misinformed about totallyMAd - Wwww.totallymad.co.za
the degree to which print and Web statistics are Data is provided for information purposes only. Newsclip shall not be responsible for any
audited and verified. direct or indirect or other damage of any kind whatsoever suffered or incurred by you
related to your use of, or your inability to access or use, the content of this publication.
Although we have taken all possible steps to ensure the validity of our sources, reliance on
the information contained in this update is used at your own risk.
A Powerpoint presentation about this non-scientific
"snapshot" survey is also available on the Website. PUBLICITY UPDATE IS A NEWSCLIP MEDIA MONITORING INITIATIVE