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Tata Motors

Tata Motors

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Published by: mitz9008 on Apr 19, 2010
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11/16/2012

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Introduction

‡ Tata Motors Limited, formerly known as TELCO (TATA Engineering & Locomotive Co.)

‡ Established in 1945 in Mumbai, India ‡ Chairman Mr. Ratan Tata ‡ Began manufacturing locomotives ‡ First commercial vehicle in 1954 in a collaboration with Daimler- Benz AG

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Introduction
‡ Mercedes and Tata teamed up to create a truck line. ‡ Together both companies started their commercial vehicle operations in 1960. ‡ 1986 the company created and sold the first Light Commercial Vehicle. ‡ Largest Commercial Vehicle Manufacturer in India. ‡ Among the Top 3 Passenger Vehicle Manufacturer in India

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Products

Passenger Vehicles

Commercial Vehicles

Military Vehicles

TATA Motors
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Products Tata Commercial Vehicles
‡ High Technology & Expertise ‡ High Engine Power Vehicles ‡Launched 11 New Products (2008 -09 ) ‡Wide array of commercial vehicles ‡ Trucks & Tractors ‡ Light Commercial Vehicles ‡ Luxury buses & Compact City Buses

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Products Tata Military Vehicles
‡ Specialization in Military Defense Transport Solution ‡Introducing new trucks for military defense purpose ‡ Large Investments in R & D ,to meet international standards

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Products Tata Passenger Vehicles
‡ Tata Motors entered the passenger vehicle market in 1992. ‡ In 1998 Tata launched the Indica, the first fully passenger car. ‡ TATA Motors developed : ‡ Mid-sized sedan Cars (Tata Indica, Tata Indigo) ‡ Mid-sized SUV Cars (Tata Safari) ‡ Tata Motors has Launched Various Version of Passenger Cars. ‡ The first company ever to launch One Lakh Rupee Car, the Tata Nano. ‡ It is the least expensive production car in the world.

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Tata NANO The Dream Project of Mr. Ratan Tata
‡ Launched in Mumbai on 23rd March,2009 by Mr. Ratan Tata ‡ Cheapest Car in the World ‡ Priced at Rs 1 Lakh ‡ For the Masses. Common Man s Car ‡ Received Wall street Journal Technology Innovation Award ‡ Received Rs.25 Bn from the booking process ‡ Huge demand in the market ,less supply ‡ Plan to launch in European Markets

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Competitors

‡ Ashok Leyland ‡ Volvo Motors ‡ Swaraz Mazda ‡ Mahindra Motors

‡ Maruti Suzuki ‡ Honda Motors ‡ Hyundai Motors

Commercial Vehicles

Passenger Vehicle

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Market Share
Passenger Car Market Share

1.5 5.5 6.8
Maruti Suzuki

18.3

45.7

Tata Motors Hyundai Motors Honda Motors Toyota

22.2

Others

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Merger Acquisitions & Joint Ventures
‡ Tata Motors has been aggressively acquiring foreign brands to increase its global presence. ‡ 2004 - Bought Daewoo's truck manufacturing unit, - Now known as Tata Daewoo Commercial Vehicle, in South Korea. ‡ 2005 - Acquired a 21% stake in Hispano Carrocera, Spain. ‡2006 JV with Fiat to manufacture Passenger Cars and Engines ‡ 2008 - Purchased Jaguar Cars and Land Rover from Ford Motor for $2.3bn ‡ 2008 - Acquired rights from Ford, to three other brand names: Daimler, Lanchester and Rover

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Financial Highlights Stock Of Tata Motors

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Finance
Debt

‡ Posted High Debt in the year 2008 2009 due to acquisition of Jaguar ‡ Company s net debt increased by 75 Bn

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Stand Alone Profit & Loss 2009

‡ Net Revenue has decreased by 11% ‡ Company s profit fell by 61%

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Effect of External Environment on Tata Motors (2008 2009 )
‡ External Environment
‡ Market Conditions

‡ Government Policies ‡ Consumer Sentiments ‡ Over Capacity in the Market

‡ CV sales dripped by 15.2% ‡ PV sales fell by 4.8% ‡ Exports reduced by 38.6% ‡ Total Sales fell by 13.5%

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Strategies
y Introduction of New Versions y Modifications in Older Vehicles. (Sumo) y Introduction of Cost Effective Cars ( Nano) y Tapping the Rural Market y Tata Motor Finance y Tie up with various State Government for providing Tata Buses for public services.

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TATA Motors - SWOT
STRENGHTS
Market Leader Commercial Vehicles Strong Monetary Base of Tata Group Top Level Management

WEAKNESS
No foothold Luxury Segment Branding Mainly in Commercial Vehicle

OPPROTUNITIES
Explore Exports International Market Low Cost Manufacturing & Development Capability

THREATS
Existing players in the International Market Competition from Foreign Companies in India - Volvo
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Future Plans
y Current Business Condition are Uncertain , however industry expects the

economy to grow by Q4,2009
y Major Future Plans 1. 2. 3. 4. 5. 6. 7.

Capitalize on Tata Nano - Fast Delivery Launch New Commercial Vehicles Tie up with more State Govts. for Efficient & Safe City Buses at low cost Launch of Jaguar & Landrover Vehicles in India Bridge the outstanding loans Focus on Cost Reduction Expand Network

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Reference
‡ www.tatamotors.com ‡ www.finance.yahoo.com ‡ www.automobileindia.com ‡ www.economictimes.com

Thank You
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