2009-11 “A Study of Claims & Freight Payable of HINDUSTAN COCA COLA BEVERAGES Pvt. Ltd.“

SUBMITTED BY: Sunny Raj Narayan Mani Sharma Rohit Bajpai Shivani Bhardwaj

SUBMITTED TO:Ms. Kirandeep Kaur

In the following project, our major effort has been to present the information about the Coca cola company and its success as an entrepreneurial venture. We express our sincere thanks to our teacher Ms. Kirandeep Kaur for guiding and encouraging us by providing useful suggestions to prepare this project throughout every stage, since the assignment of topic till the completion.

Under this project we have studied about the Coca-Cola beverages company. For this we have studied about the products in different segment. A comparative Analysis is made of different segments to know which is the most preferred brand by the consumer and why, in each segment. Under this we have research about the various products of company such as Maaza, Kinley, Fanta, Limca and mineral water Kinley, and asked the various questions by consumers and their feedback about the products of company. After that collection of data is done by the primary resources of data collection. After the collection of data is done by the primary resource of Data Collection. After the collection of data, the analysis was made and certain conclusions, Recommendations were made to company.

Pepsi is often second to Coke in terms of sales, but outsells CocaCola in some localities. In India, Coca-Cola ranks third behind the leader, Pepsi-Cola, and local drink Thums Up. However, The Coca-Cola Company purchased Thums Up in 1993. The products of the company reach consumers and customers around the world through a vast distribution network made up of local bottling companies. These bottlers are located around the world, and most are independent businesses. Using syrups, concentrates and beverage bases produced by the Coca-Cola Company, their global bottling system packages and markets products, then distributes them to more than 14 million retail outlets worldwide. The Coca-Cola Company is committed to

assisting its bottlers with the functions of an efficient bottling operation and initiating quality systems to ensure the highest quality products for their consumers.

Table of Contents
1. Executive Summary


Objectives of the Study ♦ Objectives ♦ Primary Objectives ♦ Secondary Objectives Research Methodology

3. Introduction


5. Industry Profile and Company profile 6. SWOT Analysis 7.Findings and analysis. 8.Limitations of the study. 9.Bibliography 10.Annexure.

With the development of world and human being, the taste, need and the attitude of human being also changes. India is one of the

common market in the world with a population of more than one billion. Soft drink is a popular common product which is generally purchased by consumers for quenching their thirst in summer and also to have cooling refreshment. As far as the market of soft drinks is concerned, it is facing cut throat competition from the larger number of soft drinks available in the market. Different brands are available in every segment of flavors, but the attitudes of the consumers differ from each other due to several factors. Every company tries to increase their market share and their sales volume. Discounting system followed by the companies proved to be an essential factor to boost up the purchases made by the retailers. The companies try to attract the retailers to purchase more by providing some schemes or incentives or cash/card discount. If more discount or any other incentive scheme is given to the outlets, they make purchases to avail that offer. Therefore, it is essential for any company to have an efficient and effective discounting system. Distribution is the spine of any FMCG company. The main function of a retailer is to bridge the gap between the supplier and the customer. The central focus of distribution is to increase the efficiency of time, place, and delivery utility. For any FMCG product it is essential to have a good distribution network which should be better than that of its competitors. Distribution is the key area for any FMCG business. For a smooth distribution network, it is essential to keep the retail outlets satisfied which in turn mainly depend upon the profitability. Their profitability is checked by keeping a satisfied profit margin for them. Apart from that, the company also provides discount on purchase of different pack sizes to some HVOs which in turn increases their profit margin. Sometimes the company also provides incentives to the outlets which make frequent and high purchases. To meet stiff and challenging competition from some of the other brands, it is essential for the company to have an effective and efficient distribution network. Therefore, the company tries to keep the outlets satisfied by

offering discounts and some other incentive schemes from time to time.

Name: The Dwight School.

Problem Statement: To conduct a marketing research project for Coca-Cola in order to increase their market share in the beverage industry. Market research First, look at its market. It is divided this into slices or segments to identify different groups of consumer needs. Market research then finds out what each segment wants. Market research: • primary - using new data • secondary - using sources that have already been published. Stages Research on Coca-Cola is carried out in five stages: 1. Desk research to see where there might be a gap in the market. 2.Detailed research using small groups of ‘typical’ consumers. This is to see exactly what might be wanted. For instance, it might look at a new product or pack size. This is an example of qualitative research. 3. Large scale surveys to collect information to see which type and design of product is likely to have the most appeal. This is an example of quantitative research. 4. Trials in a test market to see if the consumer likes the product. 5. Tracking the success of the product once it is launched.

New products • Selling more of an existing product to an existing market. This is going deeper into a market so it is called market penetration.

• Selling an existing product in a new market, for instance bringing out different bottle sizes to attract different buyers. This is called market development. • Selling a new product to an existing market. This is called product development as it means making changes to a product, for instance a new flavour like Coca-Cola Vanilla. • Selling a new product to a new market. This is called diversification. Coca-Cola identified the need for a new sports drink and launched Powerade.

 To study How the Finance Department of “Hindustan CocaCola Marketing Company works.

 To have a broad view of the company’s financial policies.  To learn what points are considered while processing claims of the discount schemes or general bills.  To ensure that processes are within policies and procedures of the company.  To ensure that the payment of the bills is made within the specified amount of time.  To study what formalities that have to be fulfilled while making purchases and while making payments.  To ensure the transactions that occur are properly recorded and are recorded with the specified procedures. To study the work process of direct route & indirect route.

1.1 OBJECTIVES 1.1.1 Primary Objectives

• To find out any kind of misrepresentation being done by salesmen or by distributors related to daily sales by making out their own personal benefits from the discounting system. • To compare the discounts given to HVOs on the basis of their sales volume. • To make proposals to minimize the revenue leakages and this will help the company in saving its funds.

1.1.2 Secondary Objectives • To study the discounting policies of the company. • To know about the different pack sizes being sold by the company. • To find out the outlets where the company is offering high discounts. • To analyze the discount rates offered to HVOs. • To find out whether they are actually getting the products at the pre - decided discounted price or not.

1.2 RESEARCH METHODOLOGY TYPE OF RESEARCH: Exploratory Research. Soft wares used are: MS WORD 2003, WINDOWS XP. Source of data collection: Secondary data.

1.2.1 Understanding Phase: This being the primary phase of the study involves the understanding of the basic factors that affect discounting. In FMCG businesses, there are many factors that affect the discounting policies directly or indirectly and it is essential to have the knowledge of all these factors to understand the discounting system. Every company has their own terms and ways of doing things. It is essential to have an in depth knowledge about everything to understand different prospective of business. This phase includes three stages: Stage1: To have the knowledge of all the factors that affects the discount to be given to different HVOs. This includes factors like sales, competitor’s strategy, negotiation, etc. Stage2: To collect the data of sales and discounts different HVOs. This includes the collection of data sales and discounts for the year 2006 and 2007 different HVOs being served by the company. includes direct as well as indirect HVOs. of of of It

Stage3: This stage involves the short listing of the HVOs for personal visits and for making inter comparison of the discounts of the HVOs on the basis of their sales volume. 1.2.2 Analysis phase: After being familiar with the basics of the business, the next part of the project work includes personal market visits and visits through route rides to detect any kind of wrong practices being adopted by the salesmen and the distributors to fetch out their own personal benefits from the discounting system. It also includes analyzing the discounts given to the short listed HVOs and to make a

comparative study of the discount and sales volume of the HVOs. 1.2.3 Interpretation Phase:- After carefully analyzing the discounts of various HVOs, the next part involves finding out the variations where some HVOs are getting higher discounts on different pack sizes as compared to other short listed HVOs and recommendations have to be made as to how the leakages can be reduced and a fair discounting system can be maintained. The basic aim of this stage is to give suggestions that can work as decision making information which will be solely for the use of the organization.

FMCG industry, alternatively called as CPG (Consumer
packaged goods) industry primarily deals with the production, distribution and marketing of consumer packaged goods. The Fast Moving Consumer Goods (FMCG) are those consumables which are normally consumed by the consumers at a regular interval. Some of the prime activities of FMCG industry are selling, marketing, financing, purchasing,

etc. The industry also engaged in operations, supply chain, production and general management. FMCG industry economy FMCG industry provides a wide range of consumables and accordingly the amount of money circulated against FMCG products is also very high. The competition among FMCG manufacturers is also growing and as a result of this, investment in FMCG industry is also increasing, specifically in India, where FMCG industry is regarded as the fourth largest sector with total market size of US$13.1 billion. FMCG Sector in India is estimated to grow 60% by 2010. FMCG industry is regarded as the largest sector in New Zealand which accounts for 5% of Gross Domestic Product (GDP). Common FMCG products Some common FMCG product categories include food and dairy products, glassware, paper products, pharmaceuticals, consumer electronics, packaged food products, plastic goods, printing and stationery, household products, photography, drinks etc. and some of the examples of FMCG products are coffee, tea, dry cells, greeting cards, gifts, detergents, tobacco and cigarettes, watches, soaps etc. Market potentiality of FMCG industry Some of the merits of FMCG industry, which made this industry as a potential one are low operational cost, strong distribution networks, presence of renowned FMCG companies. Population growth is another factor which is responsible behind the success of this industry. Leading FMCG companies Some of the well known FMCG companies are Sara Lee, Nestlé, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi and Mars etc.

Job opportunities in FMCG industry FMCG industry creates a wide range of job opportunities. This industry is a stable, diverse, challenging and high profile industry providing a wide range of job categories like sales, supply chain, finance, marketing, operations, purchasing, human resources, product development, general management.

Scope Of The Sector For example, Hindustan Levers Limited (HLL) has shown a healthy growth in the last quarter. An estimated double-digit growth over the next few years shows that the good times are likely to continue. Growth Prospects With the presence of 12.2% of the world population in the villages of India, the Indian rural FMCG market is something no one can overlook. Increased focus on farm sector will boost rural incomes, hence providing better growth prospects to the FMCG companies. Better infrastructure facilities will improve their supply chain. FMCG sector is also likely to benefit from growing demand in the market. Because of the low per capita consumption for almost all the products in the country, FMCG companies have immense possibilities for growth. And if the companies are able to change the mindset of the consumers, i.e. if they are able to take the consumers to branded products and offer new generation products, they would be able to generate higher growth in the near future. It is expected that the rural income will rise in 2007, boosting purchasing power in the countryside. However, the demand in urban areas would be the key growth driver over the long term. Also, increase in the urban population, along with increase in income levels and the availability of new categories, would help the urban areas maintain their position in terms of consumption. At present, urban India accounts for 66% of total FMCG consumption, with

rural India accounting for the remaining 34%. However, rural India accounts for more than 40% consumption in major FMCG categories such as personal care, fabric care, and hot beverages. In urban areas, home and personal care category, including skin care, household care and feminine hygiene, will keep growing at relatively attractive rates. Within the foods segment, it is estimated that processed foods, bakery, and dairy are long-term growth categories in both rural and urban areas. Indian Competitiveness and Comparison with the World Markets The following factors make India a competitive player in FMCG sector: Availability of raw materials Because of the diverse agro-climatic conditions in India, there is a large raw material base suitable for food processing industries. India is the largest producer of livestock, milk, sugarcane, coconut, spices and cashew and is the second largest producer of rice, wheat and fruits &vegetables. India also produces caustic soda and soda ash, which are required for the production of soaps and detergents. The availability of these raw materials gives India the location advantage.  Labor cost comparison

Low cost labor gives India a competitive advantage. India's labor cost is amongst the lowest in the world, after China & Indonesia. Low labor costs give the advantage of low cost of production. Many MNC's have established their plants in India to outsource for domestic and export markets. Presence across value chain Indian companies have their presence across the value chain of FMCG sector, right from the supply of raw materials to packaged goods in the food-processing sector. This brings India a more cost competitive advantage. For example, Amul supplies milk as well as dairy products like cheese, butter, etc.


Coca-Cola (also known as Coke, a name that was trademarked by The Coca-Cola Company after it was discovered many people called it by that particular name) is a very popular cola (a carbonated soft drink) sold in stores, restaurants and vending machines in more than 200 countries. It is produced by the Coca-Cola Company (NYSE: KO), which is also often referred to as simply Coca-Cola or Coke. Coke is one of the world’s most recognizable and widely sold commercial brands; its major rival is Pepsi. Coke was originally intended as a patent medicine when it was invented in the late 19th century, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft drink market throughout the 20th century. Although faced with critiques of its health effects and various allegations of wrongdoing by the company, Coca-Cola has remained a popular soft drink to the present day It was initially sold as a patent medicine for five cents a glass at soda fountains, which were popular in the United States at the time thanks to a belief that carbonated water was good for the health. The first sales were made at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886, and for the first eight months only nine drinks were sold each day. Coca-Cola was sold in bottles for the first time on March 12, 1894, and cans of Coke first appeared in 1955. By 1888, three versions of Coca-Cola - sold by three separate businesses were on the market. On February 7, 2005, the Coca-Cola Company announced that in the second quarter of 2005 they planned a launch of a Diet Coke product sweetened with the artificial sweetener sucralose ("Splenda"), the same sweetener currently used in Pepsi One. The company actually produces concentrate for CocaCola, which is then sold to various Coca-Cola bottlers throughout the world. The bottlers, who hold territorially-exclusive contracts

with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola in cans and bottles to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the single largest Coca-Cola bottler in North America and Europe. The Coca-Cola Company also sells concentrate for fountain sales to major restaurants and food service distributors. The Coca-Cola Company has on occasion introduced other cola drinks under the Coke brand name. The most famous of these is Diet Coke, which has become a major diet cola but others exist, such as Cherry Coke, Coke Zero, and Vanilla Coke. The Coca-Cola Company owns and markets other soft drinks that do not carry the Coca-Cola branding, such as Sprite, Fanta, and others. The actual production and distribution of Coca-Cola follows a franchising model. The Coca-Cola Company only produces a syrup concentrate, which it sells to various bottlers throughout the world who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sugar (or artificial sweeteners) and fill it into cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors. The bottlers are normally also responsible for all advertisement and other sales initiatives within their areas. Pepsi is often second to Coke in terms of sales, but outsells Coca-Cola in some localities. In India, Coca-Cola ranks third behind the leader, Pepsi-Cola, and local drink Thums Up. However, The Coca-Cola Company purchased Thums Up in 1993. The products of the company reach consumers and customers around the world through a vast distribution network made up of local bottling companies. These bottlers are located around the world, and most are independent businesses. Using syrups, concentrates and beverage bases produced by the Coca-Cola Company, their global bottling system packages and markets products, then distributes them to more than 14 million retail

outlets worldwide. The Coca-Cola Company is committed to assisting its bottlers with the functions of an efficient bottling operation and initiating quality systems to ensure the highest quality products for their consumers. The trademark "Coca-Cola" was registered with the U.S. Patent and Trademark Office in 1893, followed by "Coke" in 1945. The unique contour bottle, familiar to consumers everywhere, was granted registration as a trademark by the U.S. Patent and Trademark Office in 1977; an honor awarded very few packages. The most valuable assets happen to be the trademarks they possess. For Coca-Cola, the most drunk soft drink on earth is one of the world s best-known and most admired trademarks, recognized by more than 90 percent of the world s population. Interestingly, the world that is touched by the cherished drinks for every moment, the Coca-Cola trademarks happen not only to be their most valuable assets but of the entire earth. The business system of the Company in India directly employs approximately 6,000 people, and indirectly creates employment for many more in related industries through our vast procurement, supply and distribution system. On the distribution front, 10-tonne trucks, open-bay three-wheelers that can navigate the narrow alleyways of Indian cities, ensure availability of our brands in every nook and corner of the country. The term soft drink originally applied to carbonated drinks made from concentrates, although it now commonly refers to almost any cold drink that does not contain alcohol.

Hindustan Coca-Cola Beverages Private Limited is an Indian subsidiary of the US based Coca-Cola Company. The company-owned Bottling arm of the Indian Operations, Hindustan Coca-Cola Beverages Private Limited is responsible for the manufacture, sale and distribution of beverages across the country. Coca-Cola India is among the country’s top international investors, having invested more than US$ 1 billion in India within a decade of its presence and further pledged another US$ 100

million in 2003 for its operations. It is the world’s largest selling soft drink since 1886. The Coca-Cola Company returned to India in 1993 after a gap of 16 years giving new Thums up to the Indian Soft Drink Market and took over the ownership of the nation's top soft-drink brands and bottling network. The vast Indian operations comprises 25 wholly company owned bottling operations and another 24 franchisee owned bottling operations and a network of 21 contract packers also manufactures a range of products for the Company. 2.2 GENERATIONS IN COCA COLA 2.2.1: 1886-1892 Atlanta beginning It was 1886, and in New York Harbor, workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled. Like many people who change history, John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity. One afternoon, he stirred up a fragrant, caramelcolored liquid and, when it was done, he carried it a few doors down to Jacobs' Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed -- this new drink was something special. So Jacobs' Pharmacy put it on sale for five cents a glass. Pemberton's bookkeeper, Frank Robinson, named the mixture Coca-Cola®, and wrote it out in his distinct script. To this day, Coca-Cola is written the same way. In the first year, Pemberton sold just 9 glasses of Coca-Cola a day. A century later, The Coca-Cola Company has produced more than 10 billion gallons of syrup. Unfortunately for Pemberton, he died in 1888 without realizing the success of the beverage he had created. Over the course of three years, 1888-1891, Atlanta businessman Asa Griggs Candler secured rights to the business for a total of about $2,300.

Candler would become the Company's first president, and the first to bring real vision to the business and the brand. 2.2.2: 1893-1904 Beyond Atlanta Coca cola hires first celebrity spoke person music hall performer Hilda Clark Asa G. Candler, a natural born salesman, transformed CocaCola from an invention into a business. He knew there were thirsty people out there, and Candler found brilliant and innovative ways to introduce them to this exciting new refreshment. He gave away coupons for complimentary first tastes of Coca-Cola, and outfitted distributing pharmacists with clocks, urns, calendars and apothecary scales bearing the Coca-Cola brand. People saw Coca-Cola everywhere, and the aggressive promotion worked. By 1895, Candler had built syrup plants in Chicago, Dallas and Los Angeles. Inevitably, the soda's popularity led to a demand for it to be enjoyed in new ways. In 1894, a Mississippi businessman named Joseph Biedenharn became the first to put Coca-Cola in bottles. He sent 12 of them to Candler, who responded without enthusiasm. Despite being a brilliant and innovative businessman, he didn't realize then that the future of CocaCola would be with portable, bottled beverages customers could take anywhere. He still didn't realize it five years later, when, in 1899, two Chattanooga lawyers, Benjamin F. Thomas and Joseph B. Whitehead, secured exclusive rights from Candler to bottle and sell the beverage -- for the sum of only one dollar.

2.2.3: 1905-1918 Safeguarding the brand Coca cola enjoyed in 8 countries worldwide.To combat copycats coca cola develops unique bottle Imitation may be the sincerest form of flattery, but The Coca-Cola Company was none too pleased about the proliferation of copycat beverages taking advantage of its success. This was a great product, and a great brand. Both needed to be protected. Advertising focused on the authenticity of Coca-Cola, urging consumers to "Demand the genuine" and "Accept no substitute." The Company also decided to create a distinctive bottle shape to assure people they were actually getting a real Coca-Cola. The Root Glass Company of Terre Haute, Indiana, won a contest to design a bottle that could be recognized in the dark. In 1916, they began manufacturing the famous contour bottle. The contour bottle, which remains the signature shape of Coca-Cola today, was chosen for its attractive appearance, original design and the fact that, even in the dark, you could identify the genuine article. As the country roared into the new century, The Coca-Cola Company grew rapidly, moving into Canada, Panama, Cuba, Puerto Rico, France, and other countries and U.S. territories. In 1900, there were two bottlers of CocaCola; by 1920, there would be about 1,000. 2.2.4 1919-1940 The woodruff legacy Coca cola enjoyed in 53 countries world wide. It introduced 6 packs. In 1925 6000000 drinks per day. Perhaps no person had more impact on The Coca-Cola Company than Robert Woodruff. In 1923, four years after his father Ernest purchased the Company from Asa Candler,

Woodruff became the Company president. While Candler had introduced the U.S. to Coca-Cola, Woodruff would spend more than 60 years as Company leader introducing the beverage to the world beyond. Woodruff was a marketing genius who saw opportunities for expansion everywhere. He led the expansion of Coca-Cola overseas and in 1928 introduced Coca-Cola to the Olympic Games for the first time when Coca-Cola traveled with the U.S. team to the 1928 Amsterdam Olympics. Woodruff pushed development and distribution of the six-pack, the open top cooler, and many other innovations that made it easier for people to drink Coca-Cola at home or away. This new thinking made Coca-Cola not just a huge success, but a big part of people's lives. 2.2.5: 1941-1959 The war and its legacy

Coca cola enjoyed in 120 countries world wide. Introducing Coke. In 1961 Sprite is introduced. 1963 Tab Company’s first diet soft drink is introduced In 1941, America entered World War II. Thousands of men and women were sent overseas. The country, and Coca-Cola, rallied behind them. Woodruff ordered that "every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is, and whatever it costs the Company." In 1943, General Dwight D. Eisenhower sent an urgent cablegram to CocaCola, requesting shipment of materials for 10 bottling plants. During the war, many people enjoyed their first taste of the beverage, and when peace finally came, the foundations were laid for Coca-Cola to do business overseas. Woodruff’s vision that Coca-Cola be placed within "arm's reach of desire," was coming true -- from the mid-1940s until 1960, the number of countries with bottling operations nearly doubled. Post-war America was alive with optimism and prosperity. Coca-Cola was part of a fun, carefree

American lifestyle, and his imagery of its advertising -happy couples at the drive-in, carefree moms driving big yellow convertibles -- reflected the spirit of the times. 2.2.6: 1960-1981 A world of customers Coca cola enjoyed in 163 countries world wide. It introduced can in 1960. In 1981 Roberto c. Goizueta became chairman and CEO of the coca cola company After 70 years of success with one brand, Coca-Cola®, the Company decided to expand with new flavors: Fanta®, originally developed in the 1940s and introduced in the 1950s; Sprite® followed in 1961, with TAB® in 1963 and Fresca® in 1966. In 1960, The Coca-Cola Company acquired The Minute Maid Company, adding an entirely new line of business -- juices -- to the Company. The Company's presence worldwide was growing rapidly, and year after year, Coca-Cola found a home in more and more places: Cambodia, Montserrat, Paraguay, Macau, Turkey and more. Advertising for Coca-Cola, always an important and exciting part of its business, really came into its own in the 1970s, and reflected a brand connected with fun, friends and good times. The international appeal of Coca-Cola was embodied by a 1971 commercial, where a group of young people from all over the world gathered on a hilltop in Italy to sing "I'd Like to Buy the World a Coke." In 1978, The Coca-Cola Company was selected as the only Company allowed to sell packaged cold drinks in the People's Republic of China.

2.2.7: 1982-1989 Diet coke and new coke Coca cola enjoyed in 165 countries world wide. In 1982 diet coke is introduced. The 1980s -- the era of legwarmers, headbands and the fitness craze, and a time of much change and innovation at The Coca-Cola Company. In 1981, Roberto C. Goizueta became chairman of The Board of Directors and CEO of The Coca-Cola Company. Goizueta, who fled Castro's Cuba in 1961, completely overhauled the Company with a strategy he called "intelligent risk taking." Among his bold moves was organizing the numerous U.S. bottling operations into a new public company, Coca-Cola Enterprises Inc. He also led the introduction of diet Coke®, the very first extension of the Coca-Cola trademark; within two years, it had become the top low-calorie drink in the world, second in success only to Coca-Cola. One of Goizueta's other initiatives, in 1985, was the release of a new taste for Coca-Cola, the first change in formulation in 99 years. In taste tests, people loved the new formula, commonly called “new Coke.” In the real world, they had a deep emotional attachment to the original, and they begged and pleaded to get it back. Critics called it the biggest marketing blunder ever. But the Company listened, and the original formula was returned to the market as Coca-Cola classic®, and the product began to increase its lead over the competition -- a lead that continues to this day. 2.2.8: 1990-1999 New markets and brands In 1993 pet bottkles are introduced. Coca cola enjoyed in 200 countries world wide. The 1990s were a time of continued growth for The CocaCola Company. The Company's long association with sports was strengthened during this decade, with ongoing support

of the Olympic Games, FIFA World Cup football (soccer), Rugby World Cup and the National Basketball Association. Coca-Cola classic became the Official Soft Drink of NASCAR racing, connecting the brand with one of the world's fastest growing and most popular spectator sports. And 1993 saw the introduction of the popular "Always Coca-Cola" advertising campaign, and the world met the lovable CocaCola Polar Bear for the first time. New markets opened up as Coca-Cola products were sold in East Germany in 1990 and returned to India in 1993. New beverages joined the Company's line-up, including Powerade sports drink, Qoochildren's fruit drink and Dasani bottled water. The Company's family of brands further expanded through acquisitions, including Limca, Maaza and Thums Up in India, Barq's root beer in the U.S., Inca Kola in Peru, and Cadbury Schweppes' beverage brands in more than 120 countries around the world. By 1997, the Company already sold 1 billion servings of its products every day, yet knew that opportunity for growth was still around every corner. 2.2.9: 2000 and Now Coca cola now In 1886, Coca-Cola brought refreshment to patrons of a small Atlanta pharmacy. Now well into its second century, the Company's goal is to provide magic every time someone drinks one of its more than 400 brands. Coca-Cola has fans from Boston to Budapest to Bahrain, drinking brands such as Ambasa, Vegitabeta and Frescolita. In the remotest comers of the globe, you can still find Coca-Cola. Coca-Cola is committed to local markets, paying attention to what people from different cultures and backgrounds like to drink, and where and how they want to drink it. With its bottling partners, the Company reaches out to the local communities it serves, believing that Coca-Cola exists to benefit and refresh everyone it touches.From the early beginnings when just nine drinks a day were served, Coca-Cola has grown to

the world’s most ubiquitous brand, with more than 1.4 billion beverage servings sold each day. When people choose to reach for one of The Coca-Cola Company brands, the Company wants that choice to be exciting and satisfying, every single time. 2.3 COMPETITOR ANALYSIS Indian soft drinks market is predominantly controlled by two major multinationals namely Coca- Cola and Pepsi, which have carefully stifled out the local competition here in India. Penetrating tough Indian psychology and making their products feel accepted was the toughest challenge in front of them. A brief overview of the soft drinks giant biggest competitor will help in gaining a better insight of the soft drinks market in totality. 2.4 CURRENT MARKET POSITION There has been much controversy and debate on the market share standings between the two companies in the Indian subcontinent and a substantial and a consolidated figure has been unavailable for reference. This is mainly because both companies had approached different market research companies for making a study about the market share standings. Pepsi Co had approached IMRB while Coca- Cola had entrusted this responsibility on ORG. According to the survey done by IMRB Pepsi’s market share was found to have increased from 47% to 49% while according to the study conducted by ORG Coca- Cola’s market share was claimed to be 59%.


Seasonality: Seasonality is one of the most important factors that affect the soft drink business. Seasonality is primarily influenced either by the weather, or by holidays and religious festivals. Within the Group, soft drink business has different seasonal cycles throughout the year. Service frequency: This is another factor that affects the business. Service frequency is the time gap between visiting a particular outlet again. Service frequency directly affects the rotation time which in turn affects the value of business. Demand pattern for the market: Every product has a different demand pattern and affects the business. Price of the product: Price of the soft drinks also affects the business. Due to perfect competition in soft drink market, price of a product plays a major role in business. Disposable Income: Disposable Income of the consumers also affects the business of the soft drink players. A high disposable income of the consumers ensures a high demand for the products in the market. Demographic Profile: Demographic profile of consumer also affects the business and needs to be considered. Competitor’s Policy: The policies of the competitors also affect the working of the business of other companies. Government Policies: The government policies related to taxation or political interference also affect the business of the players in the soft drink industry.


Coca-cola is the world's favorite drink. It is the world's most valuable brand and the most recognizable word across the world. Coca-Cola has a truly remarkable heritage. From a humble beginning in 1886, it is now the flagship brand of the largest manufacturer, marketer and distributor of non-alcoholic beverages in the world. In India, Coca-Cola was the leading soft-drink till 1977 when govt. policies necessitated its departure. Coca-Cola made its return to the country in 1993 and made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the nation. Over the past ten years it has captured the imagination of the nation, building strong associations with cricket, the thriving cinema industry, music etc. Coca-Cola has been very strongly associated with cricket, sponsoring the World Cup in 1996 and various other tournaments, including the Coca-Cola Cup in Sharjah in the late nineties. Coca-Cola's advertising campaigns Jo Chaho Ho Jaye and Life ho to Aisi were very popular and had entered the youth's vocabulary. In 2002, Coca-Cola launched

the campaign "Thanda Matlab Coca-Cola" which sky-rocketed the brand to make it India's favorite soft-drink brand. In 2003, Coke was available for just Rs. 5 across the country and this pricing initiative together with improved distribution ensured that all the brands in the portfolio grew leaps and bounds. Coca-Cola had signed on various celebrities including movie stars such as Karishma Kapoor, cricketers such as Srinath, Sourav Ganguly, southern celebrities like Vijay in the past and today, its brand ambassadors are Aamir Khan and Hrithik Roshan.

Thums Up is a leading carbonated soft drink and most trusted brand in India. Originally introduced in 1977, Thums Up was acquired by the Coca-Cola Company in 1993. Thums Up is known for its strong, fizzy taste and its confident, mature and uniquely

masculine attitude. This brand clearly seeks to separate the men from the boys.

Fanta Internationally, Fanta - The 'orange' drink of the CocaCola Company, is seen as one of the favorite drinks since 1940's. Fanta entered the Indian market in the year 1993. Over the years Fanta has occupied a strong market place and is identified as "The Fun Catalyst". Fanta is perceived as a fun youth brand and stands for its vibrant color, tempting taste and tingling bubbles that not just uplifts feelings but also helps free spirit thus encouraging one to indulge in the moment. This positive imagery is associated with happy, cheerful and special times with friends.

“Lime n' lemoni Limca” , the drink that can cast a tangy refreshing spell on anyone, anywhere. Born in 1971, Limca has been the original thirst choice, of millions of consumers for over 3 decades. The brand has been displaying healthy volume growths year on year and Limca continues to be the leading flavor soft drink in the country. The sharp fizz and lemoni bite combined with the single minded positioning of the brand as the ultimate refresher has continuously strengthened the brand franchise. Limca energizes, refreshes and transforms. Dive into the zingy refreshment of Limca and walk away a new person.

Worldwide Sprite is ranked as the No. 4 soft drink & is sold in more than 190 countries. In India, Sprite was launched in year 1999 & today it has grown to be one of the fastest growing soft drinks, leading the Clear lime category. Today Sprite is perceived as a youth icon. With a strong appeal to the youth, Sprite has stood for a straight forward and honest attitude. It’s clear crisp refresh hingtaste encourages the today's youth to trust their instincts, influence them to be true to who they are and to obey their thirst.

Maaza was launched in 1976. It is a drink which offered the same real taste of fruit juices and was available throughout the year. In 1993, Maaza was acquired by Coca-Cola India and it currently dominates the fruit drink market. Over the years, brand Maaza has become synonymous with Mango. This has been the result of such successful campaigns like "Taaza Mango, Maaza Mango" and "Botal mein Aam, Maaza hain Naam". Consumers regard Maaza as wholesome, natural, fun drink which delivers the real experience of fruit. The current advertising of Maaza positions it as an enabler of fun friendship moments between moms and kids as moms trust the brand and the kids love its taste. The campaign builds on the existing equity of the brand and delivers a relevant emotional benefit to the moms rightly captured in the tagline "Yaari Dosti Taaza Maaza"

Kinley Water, a thirst quencher that refreshes, a life giving force that washes all the toxins away. A ritual purifier that cleanses, purifies, transforms. Water, the most basic need of life, the very sustenance of life, a celebration of life itself. The importance of water can never be understated. Particularly in a nation such as India where water governs the lives of the millions, be it as part of everyday rituals or as the monsoon which gives life to the sub-continent. Kinley water understands the importance and value of this life giving force. Kinley water thus promises water that is as pure as it is meant to be. Water you can trust to be truly safe and pure. Kinley water comes with the assurance of safety from the Coca-Cola Company. That is why we introduced Kinley with reverse-osmosis along with the latest technology to ensure the purity of our product. That's why we go through rigorous testing procedures at each and every location where Kinley is produced. Because the company believes that right to pure, safe drinking water is fundamental. It’s a universal need which cannot be left to chance.

The below table shows the brands and products of different pack sizes being sold by the company in Kanpur region: Brand Name Cocacola Thums up Glass Tetra Pack 200 ml and 300ml 200 ml and 300ml 200 ml and 300ml 200 ml and 300 ml 200 ml and 300 ml 200 ml 200ml PET CAN fOUNTA IN 600 ml, 330 Various 1.25l and ml sizes 2l 350 ml, 330 600 ml, ml 1.25L and 2L 600 ml, 330 1.25L ml and 2L 600 ml, 330 1.25L ml and 2L 350 ml, 330 600 ml, ml 1.25L and 2L 600 1.2L 500 1L ml, 330 ml ml, Various sizes


Various sizes Various sizes Various sizes



Maaza Diet Coke Kinley Water


The different pack sizes on which discount is given by the company is:

• • • • • • • •

200 ml RGB CSD 250 ml juice 300 ml RGB CSD 600 ml Pet CSD 1200 ml Pet Juice 2000 ml Pet CSD 330 ml Can CSD 200 ml Tetra Pack Juice

RGB – Returnable Glass Bottles CSD – Concentrated Soft Drink Juice – Maaza Pet – Plastic bottle The below table shows the number of bottles in each case and brands available in different pack sizes.

Pack Sizes

No. of bottles Brands per case 200 ml RGB 24 Coke, Fanta, Limca, Thums up and Sprite 250 ml RGB 24 Maaza and Minute Maid Pulpy Orange 300 ml RGB 24 Coke, Fanta, Limca, Thums up, Kinley Soda and Sprite 330 ml Can 24 Coke, Fanta, Limca, Thums up, Sprite and Diet Coke 400 ml 24 Minute Maid Pulpy Orange 500 ml Pet 24 Diet Coke, Kinley Soda and Kinley water 600 ml Pet 24 Coke, Fanta, Limca, Thums up, Sprite and Maaza 200 ml 27 Maaza Tetra P

1 Ltr 1.2 ltr Pet 2 ltr Pet 2.25 ltr Pet

12 12 9

Kinley Water Maaza and Minute Maid Pulpy Orange Coke, Fanta, Limca, Thums up and Sprite Coke, Thums up and Sprite

Coke penetration in Rural Market:
In urban areas, the 8 to 10 percent of total sales of coke is through Area Market Contractors (AMC) who is equivalent to big retailers and other outlets. In the village areas .coke uses so called distributors for the sales. A striking feature in the logistics of Coke is that the AMC’s supply material directly using trucks but in case of inaccessibility to retail outlets due to locationconstraints, supply is made through auto rickshaws also. The truck also gives the company permanent hoarding space on their sides and backs. Also, as the industry competition is strong dealer push at the point of purchase is an important factor for sales. The retailer often can play manufactures against each other to obtain favorable deals. To avoid this situation coke incorporates a high degree of standardization with respect to the price waterfall elements (the various types of discount offered), through there are differences in the timing. Innovation in availability is something that coke can lay claim to. Coke introduced the pushcart. Cok3e is busy putting in place infrastructure to hit villages with its small 200 ml bottle, priced aggressively at Rs. 5. With 200 ml it has larger market. It is exploding this market with low unit price packs and pushing growth in home consumption through the PET bottles. Coke’s game plan is to have high volume, low margin business. The infrastructure costs will be high but they

have to rework their other costs coke credits and discounts and bring them down. ADVERTISING Advertising has played an important role in the success of products since first newspaper add in 1886, which read “CocaCola Delicious! Refreshing! Exhilarating! Invigorating!” The company uses adver4tising to trigger desire as often and in as many ways as possible. Through out the years, slogans or cocacola have been memorable .Here are some highlights:  2000-Coca-Cola Enjoy  1993-Always Coca-Cola  1990- Can’t Beat the Real Thing  1989-Can’t Beat the Feeling  1986-Red,White and You  1982-Coke Is It  1976-Coke Adds Life  1971-I’d Like to Buy the World a Coke  1969-It’s the Real Thing  1963-Things Go Better With Coke  1959-Be really Refreshed  1944-Global High Sign

 1942-It’s the Real Thing  1936-It’s the Refreshing thing to do  1929-The Pause That Refreshes.

BRAND AMBASSADORS Coca-Cola had signed on various celebrities including movie stars and cricket players such as Shahrukh Khan, Hritik Roshan, Amir Khan, Akshay Kumar, Aishwerya Rai, Vivek Oberai, Rani Mukherjee, Bipasha Basu, Riya Sen, Saurav Ganguly, Virendar Sehwag, southern celebrities like Vijay in the past and today its brand ambassadors .

MISSION Our mission is to refresh the world in mind, body & spirit and to inspire moment of optimism through our brand and our action. Create consumer products, services & communications, customer service and bottling system strategies, processes and tools in order to create competitive advantage & deliver superior value to: • Consumers as a superior beverage experience. • Consumers as an opportunity to grow profits through the use of finished drink. • Bottlers as an opportunity to grow profit and volume. • TCCC as a trade mark enhancement & positive economic value added. • Suppliers as an opportunity to make reasonable profits when creating real value added in an environment of systemwide teamwork, flexible business system & continuous improvement. • CCI Associates as superior career opportunity. • Indian society in the form of a contribution to economic and socio development.

LEADERSHIP “There’s never been a better time to be the part of The Coca-Cola Company. Our people are dedicated to strengthening relationship with stake holders and communities everywhere.”

Mr. Isdell leads the Coca-Cola Company into the new century with a firm commitment to the values and spirit of the world’s greatest brand. Under Isdell’s leadership, the Coca-Cola Company is positioned for growth, guided by the mission to provide the branded beverage that refresh people around the world, anywhere, anytime, everyday. By making key decision making closer to the local markets, it has spurred innovation, accelerated growth and fostered deeper connection to the consumer. Simply put they are closure than over to us. A talented and highly experienced world wide management team coordinates the new, nimble and entrepreneurial network .The local strategy enables them to listen to all the voices around the world asking for beverages that span the entire spectrum of tastes and occasions. The company quotes “what people want in the beverage is reflection of who they are, where they live, who they work and play, and how they relax and recharge. Whether you are a student in the United States enjoying a refreshing Coca-Cola, women in Italy taking a tea break, a child in Peru is asking for a juice drink, or couple in Korea buying bottled water after a run together, we are there for you.” The company is determined not only to make great drinks, but also to contribute to communities around the world through the commitments to the education, health, wellness, and diversity. It strives be good neighbour, consistently shaping its business decision to improve the quality of life in the communities in which it does business. It is a special thing to have billions of friends around the world, and the company never forgets it.


We at Coca-Cola are committed to manufacture our products with utmost care and with quality at top priority which makes it the world leader in the soft drink industry. Following is the overview of the stringent Processes adopted in manufacturing before our quality product reaches finally to our proud consumers. WATER TREATMENT: We at HCCBPL Varanasi follow a batch treatment which includes coagulation & flocculation. The method ensures disinfection and settling of all macro impurities and thereafter it pass to sand, carbon filters to remove off odour ,off colour, off taste, and thus it is strictly bought in line with the WHO requirements. We are also using state of art –micron filtration process where the water

is filtered up to the extent of 1 micron before it is fed to the process. This extensive treatment of water under strict monitoring and sampling for quality leads to pure hygienic water with the highest quality meeting the Coca-Cola standards. SYRUP PREPARATION: Coca-Cola uses highest quality of sugar which is controlled and ensured by its stringent pre-laid standards, which serves as the strict criteria before acceptance of a lot. To ensure high quality of syrup, it is subjected to hot treatment wherein it is given a contact time with hyflo and carbon at elevated temperature. It is then passed through a filter press which removes the carbon particles and other impurities before it declared fit for concentrate mixing. All this process takes place under the strict vigil by the quality department which maintains the appropriate records of the numerous tests carried out in the entire process which makes it a foolproof process. In the ready syrup tank the pre-decided quantity of concentrate is mixed to the simple syrup in very strict hygienic condition to yield final syrup. The entire syrup manufacturing area is maintained under a constant positive pressure which rules out the possibility of any external particles entering into the process room. CONTAINER WASHING: Container has been identified as one of the major critical control point in the entire manufacturing process & that’s the reason that company has laid some of the very stringent and foolproof systems which ensures Coca-Cola product to be of the highest

quality and reflects our commitment towards delivering the best in class product to the consumers. The bottles received from the market are loaded on the conveyor by the uncasing machine and the arrays of the unwashed bottles passes through the four pre-wash inspections stations which ensures removal of rusty neck bottles, excessively dirty bottles, bottles carrying foreign matter, foreign bottles. And thus the good bottles pass into the bottle washing machine which uses intensive mechanical and chemical processes to clean and disinfect the bottles thoroughly and ensures the bottles to be ready for filling. However as an additional safety, there is again a post wash inspection station comprising of 4 sub-stations, which ensures removal of the chip necked bottles and suspected bottles from the lot. Thus the bottles are subjected to series of stringent inspections before it is fed to the filler for filling. MIXING, PROPORTIONING: Proportioning is basically a process where ready syrup is diluted in a predetermined fixed proportion with water and carbonated concentrate in to beverage conforming strictly to company’s norms and specifications. It is carried out by an Italian MachineMOJONNIER. FILLING & CROWNING: The chilled carbonated beverage fed by the MOJONNIER is filled into the bottles through a rotator machine named FILLER. The bottles are immediately crowned by crowner (adjacent to the filler) and thereafter bottles passes through the date coding machine which enable the consumer to be 100 percent sure of consuming a perfectly safe and fresh product.

FINAL INSPECTION: After date coding, there is once again a final inspection station where light inspectors all low or high filled bottles and permit only the saleable product to pass through for casing to the caser machine. MANAGING THE WASTE WATER: Production lines maintain the waste water from the bottle washers, Syrup and Filler rooms. Entire waste water generated is treated at Waste Water Treatment Plant and discharged through a 800 meters long pipeline specially laid to discharge the treated waste water away from inhabited areas. Part of this water is being used for gardening purpose within the plant premises. MARKET & CUSTOMERS: Once the finished product is ready, it is transported to the distribution centers and then to retail outlets by way of route trucks. The consumer buys the soft drink from the retailer outlets. The empty bottles are simultaneously collected by the distribution channels at the time of dispensing the finished products. SUPPLIERS AND OTHER BUSINESS PARTNER: Other than water and concentrate, bottling operation require sugar, CO2, bottles, crates and other miscellaneous materials. The Coca-Cola India division has a Supplier authorization

program where suppliers are authorized based on a defined criterion. Environmental considerations are amongst the critical of these criterions. EMPLOYEES, PLANTS & MACHINERY: The no of total unit employees is approximately 113 & in summer season, which is a peak season for sale of soft drinks, the plant works for three shift operation round the clock. The overall education level of the employees is good and they obviously have a good expertise in water treatment and purification processes. Extensive in-house training programs are conducted to maintain the competency of the manpower in respective areas. The plant and machinery consists of state of art bottling machinery and test equipment to get consistent quality product at the optimum usage of raw materials. The plant also has an extensive quality test laboratory with equipment like spectrophotometer, density meter, micro lab etc. to conduct on the spot tests at various stages of production. A typical bottling line will consist of uncaser- pre wash inspection station –conveyers-bottle washer-post wash bottle inspection station—filler-final light inspection station-conveyor-and caser.

Coca-Cola Company is one of the leading MNC in the world. It has made a remarkable growth since it origin and it has got a good potential in spite of various hurdles coming its way. By going through its SWOT analysis we can know much more about the company. STRENGTH: The company has got various strengths, which leads the company be a market leader. Some of the strengths listed below: A) Strong product line: The company has got various fast moving products which are going great job in the market. These soft drinks not only quench thirst but also refresh everyone it touches. One of the strong brands of the company is Thumps Up, which specially doing well in the Indian market. It has captured one of the major shares of the soft drink market. B.) Advertising: Advertising plays a major in promoting sales of the product. The company has got one of the best advertising strategies. Appointing film actors, as the brand ambassadors, makes a great impact on the mind of the customers. The company should try to launch more and more advertising and sales campaigns to promote sales to the maximum

WEAKNESS: As no man in this world is a complete man and so are the companies. Every company has got weakness so as CocaCola Company too. Some of the weaknesses which the company should overcome are as follows: A.) Distribution network: The company has got an average distribution network this is one of the reason why the company fails to fulfill the demand of the customer at time of peak seasons. It must go for some more bottling plants and should opt for better distribution channels to increase the sales in the best possible manner. B.) Pricing strategy: The company has got a pricing strategy as there is no certainty of rising or fall of price during the peak season. This also hamper the sales of the company as the retailers and distributor get dilemma whether to place the next order or not as increase or decrease in price may hamper their profit margin and blockage of the goods. OPPORTUNITIES: Instead of weakness and threats the company the company has got various opportunities to which it has to go for. The opportunities for the company are as follows: A.) Large Market: As India is said to be one of the biggest market in the world, thus the company survive for long and can expands to its length and

width. Still there are thousand of villages which have not been covered by soft drink companies. If the company targets the rural market it can easily make large profits and thus can also satisfy its aim to benefit and refresh the whole nation. B.)Launch of other brands: Coca- Cola Company has got running successfully over the more brands in the country, desire of the people and can minds and hearts. THREATS: Some of the threats which the can face: (A) Competitors: One of the strong competitors of the company is Pepsi Co. thus it has to formulate such strategies which make it to remain one step ahead and give a strong competition to the competitors. Some of the other competitor in the path of growth to the company is the local soft drinks manufacturers who play an active part at the time of peak season. The other local refreshers like Nimbu Pani, lassi, fruit juice etc. which hampers the sales of the company. (B) Govt. Policies: The policies of the government also play a major role for the company. The company can not perform well or in its own way by violating the rules of the government. Thus if the government more than 300 brands which is world. Thus it can launch some after studying the demand and deep its roots by winning their

formulates some policies which creates hindrances in the working of the company it will prove to be one of the major threats.

DON’T’s • The company discourages such conduct and habits which are likely to undermine the way of life in the organization. • If it is mandatory for the company to adopt both the accounting standards i.e. UGAAP & IGAAP, then the company should make sure there should not be violation of any of the accounting standards in UGAAP as well as in IGAAP at any cost. DO’S • The company should make aware and impart knowledge to the employees regarding clear cut bifurcation of standards used UGAAP & IGAAP. • The company should take necessary steps so that paper work should be as less as possible, but this should not be at the cost of effectiveness in work. NOTE : 1. UGAAP -- UNITED STATES STANDARDS – GENERALLY ACCEPTED ACCOUNTING PRINCIPLES 2. IGAAP -- INDIAN GENERALLY ACCEPTED ACCOUNTING PRINCIPLES

Finding 1:Market Share of Coke and Pepsi

Market Share as per Ma OR

Coca- Cola

Coca - Cola

** The following shares were calculated with respect to only Pepsi and Coca- Cola. Other companies were not brought under the preview of the research by the research organizations.



Finding 2 : Factors affecting soft drinks market

Every study has some limitations in terms of time, cost or human error etc…I have tried my best at my level to make it an original and a genuine one. Due to shortage of time it may be that the expectations wouldn’t have been met, still an attempt has been made inorder to represent one of the best reports. This project report aims at describing the processes that are followed while making payments to the vendors, receiving payments from the distributors. I have tried to explain the actual process but the meaning that it has is not what it actually is. Some human errors would have been resulted while preparing this project report.





COCA COLA COMPANY QUESTIONNAIRE (Please tick (√) against your option) 1. Which brand of cold drinks are you aware of? a. Coca cola
b. Pepsi c. RC Cola 2. Are you aware of Kinley?

a. Yes b. No 3. Which drink would you prefer over the others?
a. Coca cola b. Mazza c. Fanta d. Thums up

4. Which brand of cold drink would you prefer the most? a. Coca cola
b. Pepsi

5. What is your consumption of cold drink in a week?

a. Once a day b. 4-6 times a week c. 2-3 times a week d. Once a week e. Less than once a week 6. How do you feel after you have had a bar of Cadbury chocolate? a. Satisfied b. Not Satisfied
7. If you don’t find coca cola

in the shop, which of the

following would best describe what you would do?
a. I will buy some other brand of Coca cola b. I will go to some other shop looking for Coca cola

8. If cold drinks were stocked in ‘paan’ shops, would it affect your buying behaviour? a. It would not make any difference to me. b. I would welcome it – as it will be more easily available c. I would stop buying it

9. Are you diet conscious? a. Yes b. No


Don’t you think drinking cold drink will affect your

health? a. b.

It will not have a negative effect It will have negative effect It will be harmful

11.Would you like to see an ‘Exclusive cocacola Retail Store’ in future? a. b. It is a good idea It will not make any difference to me.

12. Are you satisfied with the packaging of cocacola products? a. Very Satisfied b. Satisfied c. Indifferent

d. Dissatisfied e. Very Dissatisfied 12.What do you think of, when you think of ‘thanda ho jaye’ or when you hear ‘jo chahe ho jaye cocacola enjoy’?

13.Which is your favourite cold drink?

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