You are on page 1of 2

MICA - IRISH BREEZE - PROGRAM

Lead Team
Team A
Team B

Anna & Zineb


Andres, Marvin & Ismail
Shayna, Tom & Manish

Introduction: The lead team will outline the debate program with the two
teams.
Competitive actions
Team members are expected to give arguments supported by relevant
findings, and provide explanation and strategy.
Later, opposing team members will have the opportunity to ask
appropriate questions.
Team A Action (7min):
Peggy should focus on increasing her market share with her current
products (the everyday commodity soaps).
DEBATE
Questions Responses (7min)
Team B Action (7min):
Peggy should diversify her sales by adding new products to her line.
DEBATE
Questions Responses (7min)
3 minutes break to prepare closing statements.
Closing statements (2 minutes per team)
Refreshments will be proposed to the two teams and Ed (2min)
Operational actions
Team members are expected to give arguments supported by relevant
findings, and provide explanation and strategy.
Later, opposing team members will have the opportunity to ask
appropriate questions.
Team B Action (7min):
Peggy should start exporting her products to other countries.
DEBATE
Questions Responses (7min)
Team A:
Peggy should focus on the Irish market in order to strengthen Irish
Breeze brand image.
DEBATE
Questions Responses (7min)

3 minutes break to prepare closing statements.


Closing statements (2 minutes per team)