CRISIS MANAGEMENT

By
Mohamed Musaddik b. Abdul Majid
INTRODUCTION
 What is a Crisis?
 What is Crisis Management?
 Strategies in Preventing Crisis
 Perspectives of Crisis Management
 Effects of Crisis
 Crisis Management in Malaysia
 What is a Crisis?

For an event to be considered a crisis it

must meet at least one of the following
conditions namely:
 The whole system needs to be affected to the point
of being physically disturbed in its entirety.
 The basic asssumptions of the members of that
system need to be challenged to the point they
realise the faulty foundations of their assumptions.
 The disruption threatens the organisation’s own
survival.
 The disruption is a “frame breaker” (i.e. it can
destroy the organisation).
-A crisis can stem from any number of
emergencies.

-All emergencies fall within two broad

categories: disasters and induced catastrophes.

-Disasters would include floods, earthquakes,

famines, hurricanes, disease, volcanic eruption,
crashes, industrial accidents, fires, landslides,
avalanches and so forth.

-Induced catastrophes include arson,

bombings, kidnapping, hostage, situations,
hijacking, extortion, product
tampering/contamination, and other acts of
terrorism.
What is Crisis Management?

 Crisis management is a mindset and process that,

on a daily basis, drives an organisation’s decisions
and actions.
 The goal of crisis management is to help
organisations avert crises or more effectively
manage those that do occur.
 Crisis management focuses on not only what to do
when the worst happens, what to do in the heat of
a crisis but also on why crisis happen in the first
place and what can be done to prevent them.
Preventing Crisis

 The Need for Crisis Planning.

 Heed Early Warning signals.
 Cultivate a “Crisis Preparedness Culture” in
Organisations.
 Organise Training and Stimulation
Exercises for Crisis Prevention and
Management.
 Learn from Previous Crisis Situations.
Perspectives of Crisis
Management
The Economic Perspective
The Political Perspective
Sociological Perspective
Management Perspective
Effects of Crisis
 Can threaten the legitimacy of an entire
system or industry.
 Can reverse the strategic mission of an
organisation.
 Could disturb people’s subjective world-
psychological trauma.
Crisis Management in Malaysia

 Level I Disaster – when the incident is localised

and does not have the potential to spread more
widely.
 Level II Disaster – when the disaster is more
serious and cannot be handled by the local district
level it is taken over by the State authorities .
 Level III Disaster – when a disaster is unable to be
managed by either the district or State authorities,
it is taken over at the National level.
 Relevant authorities at the District, State or
National level would decide on the respective
Disaster Categorisation.