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Genre

Narratives

Audiences

Creativity

Mark Scheme AS Media Studies Analysis
‡ Explanation/ analysis/argument (10 marks) ‡ Use of examples from your own and other texts (10 marks) ‡ Use of terminology (5 marks)
‡ ‡ ‡ ‡ ‡ ‡ A Excellent B Very Good C Good D Satisfactory E Limited

The Questions
‡ Genre conventions are pleasurable for audiences and useful for producers. Explain how genre conventions shaped and influenced your media productions. ‡ Creativity benefits audiences through innovation and exploration of new ideas. How has your creativity developed through producing your media texts?

Grade A
‡ Candidate demonstrates excellent skill at applying and explaining theory and analysis. They construct excellent arguments to enforce their points. (9-10) ‡ Candidate uses excellent examples from their own and other texts. (9-10) ‡ Candidate demonstrates excellent knowledge and understanding of media concepts and uses terminology frequently. (5) ‡ Candidate demonstrates excellent fluency in use of English language, spelling and grammar.

Grade B
‡ Candidate demonstrates very good skill at applying and explaining theory and analysis. They construct excellent arguments to enforce their points. (7-8) ‡ Candidate uses very good examples from their own and other texts. (7-8) ‡ Candidate demonstrates very good knowledge and understanding of media concepts and uses terminology frequently. (4) ‡ Candidate demonstrates very good fluency in use of English language, spelling and grammar.

Grade C
‡ Candidate demonstrates good skill at applying and explaining theory and analysis. They construct excellent arguments to enforce their points. (6-7) ‡ Candidate uses good examples from their own and other texts. (6-7) ‡ Candidate demonstrates excellent knowledge and understanding of media concepts and uses terminology often. (3-4) ‡ Candidate demonstrates good fluency in use of English language, spelling and grammar.

Grade D
‡ Candidate demonstrates satisfactory skill at applying and explaining theory and analysis. They construct excellent arguments to enforce their points. (5-6) ‡ Candidate uses satisfactory examples from their own and other texts. (5-6) ‡ Candidate demonstrates satisfactory knowledge and understanding of media concepts and uses terminology on occasion. (3) ‡ Candidate demonstrates satisfactory fluency in use of English language, spelling and grammar.

Grade E
‡ Candidate demonstrates limited skill at applying and explaining theory and analysis. They construct excellent arguments to enforce their points. (5-6) ‡ Candidate uses limited examples from their own and other texts. (5-6) ‡ Candidate demonstrates limited knowledge and understanding of media concepts and uses terminology on occasion. (3) ‡ Candidate demonstrates limited fluency in use of English language, spelling and grammar.

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