You are on page 1of 3

QUESTIONNAIRE FOR CONSUMERS

PERSONAL PROFILE:
1. Name of the respondent:2. Address:3. Contact No: PURCHASE PROFILE:
4. Brand of ice-cream purchased:
Sudha Dairy

Kwality Walls

Amul

Vadilall

5. Reason for preference of brand:


______________________________________________
CONSUMER PERCEPTION PROFILE:
6. Please rank the following in order of your preference.
Price
Quality
Sudha

Availability

Amul
Vadilall
Kwality Walls
Golden
Snow Ball
7. How would you rate the value for money when you buy Sudha Dairy Ice-cream?
Excellent
Satisfactory

Good
Not Satisfactory

8. How would you rate the quality of Sudha Dairy Ice-cream?


Excellent
Satisfactory

Good
Not Satisfactory

9. How would you rate the quality consistency of Sudha Dairy Ice-cream?
Excellent
Satisfactory

Good
Not Satisfactor

10. How would you rate the Shelf life and reliability of Sudha Dairy Ice-cream?
Excellent
Satisfactory

Good
Not Satisfactory

11. How would you rate the promotional activities of Sudha Dairy Ice-cream?
Excellent
Satisfactory

Good
Not Satisfactory

12. How would you rate the availability of Sudha Dairy Ice-cream?
Excellent
Satisfactory

Good
Not Satisfactory

13. How would you rate the advertising policy of Sudha Dairy Ice-cream?
Excellent
Satisfactory

Good
Not Satisfactory

14. Does your retailer take feedback from you about the Sudha Dairy Ice-cream?
Yes

No

15. How would you rate the Quality, Pricing and taste of new variety of ICE-CREAM i.e
MAWA KULFI AND KESAR KULFI.
Excellent
Satisfactory

Good
Not Satisfactory

16. Do you get free home delivery service of Sudha Dairy Ice-cream?
Yes
17.

No

Provide us your valuable suggestions, if any:

___________________________________________________________________
____________________________________________________________________

Place: Patna
Date:

(Signature)