Your Key to a $500 Million Market

The Trenton market has nearly 76,546 Latinos, and they’ve become a key part of the area’s consumer market
Latino haouseholds had a total income of $562 million in 2003 — with an average household income of $58,883

They’re active consumers In the last year:
El Latino Expreso, a weekly newspaper with local, national and international news, entertainment and sports in Spanish, can help you unlock this vital Latino market
I 68% bought home improvement products I 50% bought furniture or carpets I 75% bought athletic shoes I 80% bought children’s clothing I 73% bought cosmetics and skin care products
15,000 copies of El Latino Expreso are available every week at more than 100 locations throughout the Trenton area.
Source: Claritas 2003