Brand identity

Brand identity 

Total proposition that a company makes to consumers the promise it makes. It consists of attributes , quality, service, support, that brand have.

Signifiers of brand identity
ProductProduct Brand name  PackagingPackaging advertisingadvertising

The identity prism
`physique`physique personalitypersonality cultureculture RelationshipRelationship reflectionreflection self imageimage

Brand identity system
Brand as product  brand as symbol  brand as a personperson brand as an organizationorganization