Live Project

Presented by:

Harsh jain

Title 
Now its time to eat some sweets. 
Kyu kuch meetha ho jaye.

Objective: 
To study the buying behaviour of the kids.  To study the children s attention towards television advertisement.  To increase kids and Customer satisfaction and recapture the market share by fulfiling the kids and Customer needs.

Objective: 
To compare children s response to their favourite chocolate.  To compare children s perception of advertised and non- advertised brand.

Scope: 
Marketer wants to learn the buying behaviour of consumers and want them to learn about the Product and Product attributes.  This study can be useful for the Cadbury producing company for the expansion their brands.

Limitations: 
Time constraint.  The study focuses exclusively on those kids who are from nursery to high school.  Language problem.  Difficult for the kids to understand the Words like advertisement and etc.

Methodology: 
Sampling procedure.  Preparation for questionnaire.  Measuring children s awareness of television advertisement.  Analyse the data.

Data analysis 
In this survey about 73% of kids from age of 12 to 15 and 17% of kids from age of 8 to 12 and 10% of kids from age of 4 to 8.

AGE 0 - 4 YEAR 4 - 8 YEAR 8 - 12 YEAR 12 - 15 YEAR

Data analysis 
We get information from 63% of boys and 37% of girls.

gender boy girl

Data analysis 
According to this survey 83% of kids are local and 17% of are from outside.
30

25

20

15

10

5

0 PLACE OUTSIDERS LOCAL

Data analysis 
This survey shows about how many kids like and dislike chocolates. In the survey we find that kids like chocolates but in average quantity.
14 12 10 8 6 4 2 0 LIKE CHOCOLATES VERY MUCH AVERAGE NOT MUCH NOT AT ALL

Data analysis 
Approx. 89% of kids like only Cadbury chocolates.
25

20

15

10

5

0 BRAND OF CHOCOLATES NESTLE AMUL CADBURY HERSHEY OTHERS

Data analysis 
About 50% of kids like only Cadbury dairy milk chocolate, 16% of kids like five star, 13% of kids like perk, 23% of kids like éclairs and remaining percentage of kids like gems.
16 14 12 10 8 6 4 2 0 USERS OF DAIRY MILK CADBURY CHOCOLATES 5 STAR PERK ECLAIRS GEMS

Data analysis 
This is the most liked advertisement by the kids. About 77% of kids like Cadbury's dairy milk advertisement.

Data analysis 
60% of kids spend Rs.10 to 20 on chocolates every week.
12 10

8

6

4

2

0 SPENDING ON CHOCOLATE RS. 5 TO 10 RS.10 TO 15 RS.15 TO 20 RS.20 TO 30 RS.50 TO 100

Data analysis 
About 93% of kids preferred only milk chocolates and 7% of kids like dark chocolates.
30 25 20 15 10 5 0 CHOCOLATE MILK DARK

Data analysis 
As a quick snack most of the kids would like to take Cadbury éclairs. About 69% of kids like éclairs.

Findings: 
Consumer research  Product research  Pricing research  Advertising research

Suggestions: 
Company should concentrate more on television for advertising as mostly kids get attracted through television only.  Cadbury should concentrate on shape of chocolate.  For promotional offers company should go for free gifts rather than going for other ways.

Conclusion: 
It is concluded that mostly kids preferred diary milk of Cadbury due to its flavor, taste, quality, and it s advertisement and its hard form.  It is also observed that overall kids like to eat Cadbury brands rather than other brand of chocolates.

Thank you..

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