Foss Swim School | Logo Redesign

Foss Swim School is a talented and energetic group of professionals dedicated to your child’s interest in
swimming. Co-owners, Jon and Susan Foss, and their collection of outstanding staff, have redefined the “swim
lesson” experience since 1993 for thousands of Minnesota children by providing a unique, creative, animated,
challenging, and remarkably “FOSS” style of teaching that keeps children smiling, swimming, and safe!
Preliminary Research | IMAGES

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Preliminary Research | TEXT

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IDEATION | SKETCHES

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IDEATION | sketches

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IDEATION | DIGITIZED LOGOS

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IDEATION | DIGITIZED LOGOS

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IDEATION | FINAL SKETCHES

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FINAL LOGO

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FINAL LOGO | Implementation

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FINAL LOGO | Implementation

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FINAL LOGO | Implementation

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