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2.Bootcamp Serota 02

2.Bootcamp Serota 02

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Published by Vanesa Juarez

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Published by: Vanesa Juarez on Apr 26, 2010
Copyright:Attribution Non-commercial


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Design for Impact: applying the design process in the context of societal problems.

> guerilla ethnography


what and why?


The study and systematic recording of human cultures.
-Merriam-Webster Online Dictionary. 2010.


Design Research > ethnography:

The study and systematic recording of human cultures for the purpose of improving them.


Design research seeks knowledge as means to a solution, rather than for the sake of documentation.

The goal of design research is to define and describe a problem in order to inspire appropriate design solutions.

People are magical bundles of knowledge. Every person is very different, and you are not them.

Design research borrows a lot from the social sciences.*

*And sometimes bastardizes it - but that’s ok.

Research methods we’re using: Contextual Inquiry, Immersion


Establish a focus, then build a list of questions. Ask open-ended questions.

Plan your questions to scaffold participants into the interview.

People like talking to those who are polite and inquisitive. Be objective. Be empathetic. Be casual. Assume nothing.

Establish roles for your team members. The participant should only be engaged with one person.

Pay attention to and document everything.

Keep in mind what you want to learn and roll with the punches. Any data is better than no data.

In summary: Objectivity is key; Be courteous and polite; Use your focus as your anchor; Take great notes; Roll with the punches.

What we’re doing today.

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