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Amity Global Business School, Chandigarh

Synopsis of MBA (2014-16) Dissertation Project


Students Name : DALBEER SINGH
Enrollment No: A30701914002
Progamme: MBA+PGPM 2014-16

I.

Project Details:

Title of the project: BUYING BEHAVIOR OF FMCG PRODUCTS


Object of the project:

To study the consumer behavior towards purchase decision towards fast


moving consumer goods.
To study the consumer pre- purchase behavior towards fast moving consumer
goods.
To examine the consumer behavior at the time of purchase towards fast moving
consumer goods.
To analyze the factors influencing post- purchase behavior and brand loyalty
among the population.

Project Methodology: Secondary data


Description of the project in brief:
Fast moving consumer goods are substantially used to enhance and protect the health
and physical appearance and also the dignity of the people among their counterparts.
The spending on these products is showing an increasing tendency. This is due to
increase in income levels, fascination towards culture, improvement in sanitary
conditions, beauty awareness among teenagers is increased the usage of FMCG
products.
Date-17Feb2016