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Ppt Paint Industry

Ppt Paint Industry

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Published by Alisha Ashish

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Published by: Alisha Ashish on Apr 26, 2010
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04/25/2013

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PAINT INDUSTRY IN INDIA

CONTENT
MARKET
STRUCTURE
COMPOSITION OF
PAINT INDUSTRY
MARKET PROFILE
TYPES OF PAINTS
AVAILABLE IN
INDIA
COST STRUCTURE
MANUFACTURING
PROCESS
FEATURES OF
PAINT INDUSTRY
FACTORS DRIVING
GROWTH IN PAINT
INDUSTRY
MARKET STRUCTURE
ͻ ORGANIZED BUSINESS(Rs.72.8
bn)
ͻ UNORGANIZED
BUSINESS(Rs.39.2 bn)
PAINT
INDUSTRY
SIZE(Rs.110 bn)
ͻ DECORATIVE-70%(HOUSING
AND CONSTRUCTION SECTOR)
ͻ INDUSTRIAL-30%(AUTOMOTIVE
AND CONSUMER DURABLES)
PRODUCT
COMPOSITION OF PAINT INDUSTRY
PAINTS
Decorative
Enamels (50%)
Distemper(19%)
Emulsions(17%)
Exterior Coating
(12%)
Wood Finish(2%)
Industrial
Automative Paints(50%)
High Performance Coating (30%)
Powder Coating (10%)
Marine Paints(5%)
Coil Coating(5%)
MARKET PROFILE
ON THE BASIS OF SIZE:
1. Leaders i the orga ized sector are
APIL,GNPL,BERGER PAINTS, J&N LTD, ICI (INDIA).
2. Asian paints is the i dustry leader with a
overall arket share of 33 per ce t i the
orga ized pai t arket. The Berger Group and ICI
share the seco d slot i the i dustry with arket
shares of 17 per ce t each. GNPL has a arket
share of 15 perce t i the orga ized sector.
Contd.
ON THE BASIS OF PRODUCTS:
1. APIL do i ates the decorative seg e t with a 38
per ce t arket share. GNPL, the u ber-two i the
decorative seg e t, with a 14 per ce t arket share.
Berger and ICI have 9 per ce t a d 8 per ce t shares
respectively i this seg e t followed by J&N and
Shalimar with 1 a d 6 per ce t shares.
2. GNPL do i ates the i dustrial pai ts seg e t with
41 per ce t arket share. APIL holds 15 perce t
arket share. Berger and ICI are the other players i
the sector with 10 per ce t a d 9 per ce t shares
respectively. Shalimar too, has a 8 per ce t share.
TYPES OF PAINTS AVAILABLE
‡ Acoustic Pai t: It is specially desig ed for acoustic tiles
‡ Alkyd Resi Pai t: Best suitable for tri , doors, faux fi ishes a d other
axi ized use areas.
‡ Dripless Pai t: This pai t is thicker a d is ost suitable for applicatio o
ceili gs
‡ Latex Pai t: The applicability of this pai t is easier tha ost other a d it
dries uch quickly. It is also easier to be washed.
‡ O e-Coat Pai t: It is the ore expe sive versio of the latex a d alkyd
pai ts a d is ostly chose for surfaces that require flawless ess i
color.
‡ Pri ers: This pai t is the i itiatio for all i terior pai t works.
‡ Rubber-Base Pai t: This is best for co crete a d bricks.
‡ Textured Pai t: If eed is to cover a y flawed surface i your house get
this pai t. It works well o ceili gs.
COST STRUCTURE
MANUFACTURING PROCESS
FEATURES OF PAINT INDUSTRY
SEASONAL
STRONG DISTRIBUTION
NETWORK
HIGH WORKING CAPITAL
REQUIREMENT
PRICE SENSITIVE
FACTORS DRIVING GROWTH IN THE
INDAIN PAINT INDUSTRY
CONSTRUCTION URBANIZATION
NUCLEAR FAMILIES TECHNOLOGY
INCREASE IN PER
CAPITA INCOME
INDUSTRIALIZATION

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