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Sparkplugging– Jumpstarting and Managing Brands in an Over–Proliferated Market

Sparkplugging– Jumpstarting and Managing Brands in an Over–Proliferated Market

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Published by Scott Hrdlicka
Sparkplugging was written for small businesses as a way for marketers and business owners to build and develop their brands when operating with a fixed marketing budget. Sparkplugging embraces classical branding building via public relations and advertising but also places a strong emphasis on Internet marketing.
Sparkplugging was written for small businesses as a way for marketers and business owners to build and develop their brands when operating with a fixed marketing budget. Sparkplugging embraces classical branding building via public relations and advertising but also places a strong emphasis on Internet marketing.

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Published by: Scott Hrdlicka on May 22, 2008
Copyright:Attribution Non-commercial

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05/09/2014

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Many web designers feel, and for good reason, that speed is the most important

attribute of a website. Statistically, a site response that takes greater than three to four

seconds loses roughly 10 percent of web surfers and roughly an additional 10 percent per

second after that.180

To make sure a site loads fast, it is important to review the site’s

design. Ways to keep pages loading quickly include reducing image file sizes, reducing

unnecessary animation, and limiting use of sound unless absolutely necessary.

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