You are on page 1of 4

3/31/2016

SWOTofInfosys,TCS,HCL,Wipro&Cognizantfor2012
SearchMarketing91

HOME

MARKETINGTUTORIALS

SWOTANALYSISOFBRANDS

MARKETINGMANAGEMENT

MARKETINGMIXOFBRANDS

SALES&SELLING

STRATEGY

Search

CONTACTME

MARCH30,2016

MARKETINGBOOKS

HomeSWOTSWOTofInfosys,TCS,HCL,Wipro&Cognizantfor2012

BESTOFTHEBEST

SWOTofInfosys,TCS,HCL,Wipro&Cognizantfor2012

POPULARPOSTS

ServiceMarketingmix
Marketingmix
TypesofDemand
MarketingvsSelling
Needs,wantsanddemands
Behavioralsegmentation
Differencebetweengoodsandservices
DearFriends,thisanexcellentSWOTdonebytheteamatEconomictimesforInfosys,TCS,
HCL,Wipro,Cognizant.Completecreditgoestothem.Ididntwantanyofmyreaderstomiss
thisarticlesoiamdirectlycopypastingithere.Pleasetakeoutsometimetogothroughit.

Advantagesofsegmentation
Psychographicsegmentation
SWOTofCocaCola
MarketingmixofSamsung

InfosysTechnologiesSWOT

MarketingmixofMcDonalds
Positioningstrategies

Strength:EarlypositioningashighenddifferentiatedplayerthankstoNandanNilekaniand
NR Narayana Murthy, investors and customers prefer the company for its established
processesandpredictability.
Weakness: Lagging peers in making strategic, gamechanging acquisitions, consulting
businesshasnotdeliveredtheresults,losingpricepremiums,lostitsNo.2positionintheUS
markettoCognizantlastyear.

Holisticmarketingoncept
5ConceptsofMarketing
RECENTPOSTS

FivetraitsofBrandpersonalitiesBrand
personalitytraits
MarketingstrategyofAudiAudi
marketingstrategy

Opportunity: Best positioned to replicate the Accenture model from offshore, a game
changingacquisitioninanewgeographycouldhelpthecompanyraiseitsprofile.
http://www.marketing91.com/swotinfosystcshclwiprocognizant2012/

Opportunityanalysis
7keyelementsofMarketingstrategy
1/4

3/31/2016

SWOTofInfosys,TCS,HCL,Wipro&Cognizantfor2012

Whycustomerreviewsand
recommendationsaremostimportant
nowadays?
Complexitytheoryofbusinesses
MarketingstrategyofDaburDabur
marketingstrategy
Customerempowermentandtherising
powerofconsumers
Abovethelinemarketing
Comparativeanalysisanditsapplicationin
business
Threat:OngoingvisaabusecaseandfederalinvestigationsintheUScouldaffectbrandand
business, management transition from founders to professionals, rival Cognizant could
overtaketheNo.2position.

MARKETINGBOOKSTORE

TataConsultancyServicesSWOT
Strength:Abilitytowinandexecutelarge,billiondollaroutsourcingcontracts,increasingly
viewedbycustomersinthesameleagueasIBMandHP.
Weakness: Made progress in commoditised services, but still lags some peers and
multinationalrivalsinhighendconsultingofferings.
Opportunity:BestpositionedamongallIndianvendorstodisruptthegloballeagueofIBM
HPAccenture.
Threat: Peopleled linear growth means Cognizant can beat it, and there are no visible
leadersbeyondNChandrasekaran.Thatcouldposeabigchallenge.
HCLTechnologiesSWOT
Strength:ShivNadarmadeitaggressive.VineetNayarsdealmakingcapabilitieshasbrought
inincrementalbusinesshigherthanrivals.CustomerslikeBoeingandDeutschecontinueto
givemorebusiness,Axonacquisitionconsideredasilverbullet.

SEARCHMARKETING91

Search

Getdailymarketingupdates
SubscribetoMarketing91

FOLLOWMARKETING91

Weakness: Overly aggressive acquisition brings risks of additional staff in highcost


geographies.ProfitmarginlowestamongallIndiabasedvendors,backofficebusinessstillin
transition.

RelatedAccentureSWOTanalysisSWOTanalysisofAccenture

Opportunity: Sacrificing margins should help gain more business. Best positioned to rival
TCSintermsofscale.
Threat: Highrisk contracts could affect cash flow and dent profit. PostNayar leadership
issuecanbeatrickytosolve.
WiproSWOT
Strength: Billionairefounder Azim Premjis early alliances with global leaders like Jack
Welch helped the company establish its credibility, among the most diversified IT
conglomerates with businesses ranging from soaps to hydraulic pumps and embedded
software.
Weakness: Lags peers in sales and marketing spend and initiatives, lack of articulated
strategyandvision,strategyfocussedontraditionalITcapabilities.
http://www.marketing91.com/swotinfosystcshclwiprocognizant2012/

2/4

3/31/2016

SWOTofInfosys,TCS,HCL,Wipro&Cognizantfor2012

Opportunity: New CEO TK Kuriens strategy to create a leaner, sharper organisation could
resultinmoreprofitsandwalletshareoflargecustomers,shiftfrompuretechpositioningto
amorebroadbasedvendorfocussedonsolvingbusinessproblems.
Threat: Life after Premji continues to be a worry, too much focus on cost reduction could
comeatcostoflongtermstrategicdirection.
CognizantSWOT
Strength: Fastest growing in the business of outsourcing, UScentric model helps in
positioning, high wallet share of fewer large customers ensures growth even during crisis,
blendsIBMsdepthwithAccenturesfrontendingcapabilitiesinitsmodel.
Weakness:Nearly75%ofbusinessfromtheUScouldturnrisky,alaggardinBPObusiness,
alsolagspeersininfrastructuremanagementbusiness.
Opportunity: At this pace, and having overtaken Wipro last year, the company is already
settingsightsonInfosyspositionTCScouldbenext,growingEuropebusinesstomitigate
USrisks.
Threat: Pace of growth could cause fatigue among leaders, overdependency on US could
affect prospects during recession, will make for a good acquisition target for an IBM or
Accentureinthecomingyears.
Creditgoestohttp://economictimes.indiatimes.com/tech/ites/howinfosystcshclwipro
cognizantfareagainsteachother/articleshow/11404118.cms

Adsby Google

Adsby Google

Adsby Google

SwotAnalysisExample WiproPlacement
Swot
WiproRecruitment
Infosys
Cognizant

TCSRecruitment
WiproBPO
WiproFresherscom

RelatedPost

SWOTprovogue

SWOTanalysisof
sonyericsson

SWOTanalysisof
Naukri.com

SWOTanalysisof

SWOTanalysisof
Burgerking

SWOTanalysisof
McDonalds

SWOTanalysisof

SWOT

IDBI
bank

HDFC

Gucci

GetDAILYMARKETINGUPDATESinyourinbox:

SubscribetoMarketing91

http://www.marketing91.com/swotinfosystcshclwiprocognizant2012/

3/4

3/31/2016

SWOTofInfosys,TCS,HCL,Wipro&Cognizantfor2012

AboutHiteshBhasin
Ilovewritingaboutmarketingandadvertising.Wouldyouliketoaskmea
question?KindlysendyourqueriesandfeedbackviathisContactform.You
canalsogetdailymarketingupdatesviaemail.Let'sstayintouch:)

Comments
Unimpressedsays:
May25,2012at2:52pm

ThisishardlyinformativeandaweakSWOTanalysisatbest.
ASWOTanalysisshouldbemoredefiniteandmeasurableintermsofitsvalueaddition.
Thisisjustanunqualifiedopinion.
Reply

SpeakYourMind

Name*
Email*
Website
POSTCOMMENT

HOMEPAGE

ABOUT

GUESTAUTHORS

ARCHIVES

SITEMAP

Couldn'tresolvehost'urls.api.twitter.com'

http://www.marketing91.com/swotinfosystcshclwiprocognizant2012/

4/4