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Every business organization that comes into contact with the customer
develops a perception in the mind of the customer. Today, in this competitive
world every organization needs to know the perception in the mind of the
customers. In order to gain mind share or heart share of customers along with
the market share is the main lookout for the organizations. Especially in
consumer electronics sector, where the products are more or less same, the only
way to leave positive impact on customer’s mind and to gain competitive
advantage is providing best possible services to the customers.

The principle cause behind this project is to know that to what level customers
are enjoying and aware of LCD TV offered by the company and what further
improvement can be done in future in this area so as to get brand awareness.

History of Electronics in India

The Electronics Industry in India took off around 1965 with an orientation
towards space and defense technologies. This was rigidly controlled and
initiated by the government. This was followed by developments in consumer
electronics mainly with transistor radios, Black & White TV, Calculators and
other audio products. Colour Televisions soon followed. In 1982-a significant
year in the history of television in India – the government allowed thousand of
Colour TV sets to be imported into the country to coincide with the broadcast of
Asian Games in New Delhi. 1985 saw the advent of Computers and Telephone
Exchanges, which were succeeded by Digital Exchanges in 1988. The period
between 1984 and 1990 was the golden period for electronics during while the
industry witnessed continuous and rapid growth.

From 1991 onwards, there was first an economic crises triggered by the
Gulf War which was followed by political and economic uncertainties within the
country. Pressure on the electronics industry remained though growth and
developments have continued with digitalization in all sectors and more recently
the trend towards convergence of technologies.

After the software boom in mid 1990 India’s focus shifted to software.
While the hardware sector was treated with indifference by successive
governments. Moreover the steep fall in custom tariffs made the hardware sector
suddenly vulnerable to international competition. In 1997 the ITA agreement
was signed at the WTO where India committed itself to total elimination of all
customs duties on IT hardware by 2005. In the subsequent years, a number of
companies ‘turned sick and had to be closed down. At the same time companies
like Moser Baer, Samtel Colour, Celetronix etc. have made a mark globally.

In recent years the electronic industry is growing at a brisk pace. It is

currently worth $ 10 Billion but according to estimates, has the potential to
reach $ 40 billion by 2010. The largest segment is the consumer electronics
segment. While is largest export segment is the consumer electronics segment.
While is largest export segment is of components.

The electronic industry in India constitutes just 0.7% of the global electronic
industry. Hence it is miniscule by international comparison. However the
demand in the Indian market is growing rapidly and investments are flowing in
to augment manufacturing capacity. India however remains a major importer of
electronic materials, components and finished equipment amounting to over US$

11.6 Bn at present.

Liquid-crystal display televisions (LCD TV) are television sets that use LCD technology to
produce images. LCD televisions are thinner and lighter than
CRTs of similar display size, and are available in much
larger sizes as well. This combination of features made LCDs
more practical than CRTs for many roles, and as
manufacturing costs fell, their eventual dominance of the
television market was all but guaranteed.

In 2007, LCD televisions surpassed sales of CRT-based televisions worldwide for the first time,
and its sales figures relative to other technologies are accelerating. LCD TVs are quickly
displacing the only major competitors in the large-screen market, the plasma display panel and
rear-projection television. LCDs are, by far, the most widely produced and sold television
technology today, pushing all other technologies into niche roles.
In spite of the LCD's many advantages over the CRT technology they displaced, LCDs also have
a variety of disadvantages as well. A number of other technologies are vying to enter the large-
screen television market by taking advantage of these weaknesses; including OLEDs, FED and
SED, but none of these have entered widespread production.
Till late 2007, LCD TVs were not affordable for the middle classes in India. Prices used to start
above Rs 60,000 and usually above Rs 70,000. Things changed when Samsung introduced a
bunch of cheaper high quality LCD TVs in India, and several brands cut prices. Things changed
soon after. Sony kept prices high and offered high quality claims, but customers did not care
much longer and sold off their existing CRT TV sets in exchange schemes to the LCD TV
dealers and got home their spanking new television sets.
In 2008, prices kept dropping steadily, and by the end of 2008, LCD TV prices had dropped
more than Rs 10,000 on almost all brands.
Here, we try to bring you a comprehensive listing of all LCD TV brands, models and prices
available in the Indian market.

Basic LCD concepts

LCD television at home together with PlayStation 3 and some other equipment
LCD televisions produce a black and white image by selectively filtering a white light. The light
is typically provided by a series of cold cathode fluorescent lamps (CCFLs) at the back of the
screen, although some displays use white or colored LEDs instead. Millions of individual LCD
shutters, arranged in a grid, open and close to allow a metered amount of the white light through.
Each shutter is paired with a colored filter to remove all but the red, green or blue (RGB) portion
of the light from the original white source. Each shutter–filter pair forms a single sub-pixel. The
sub-pixels are so small that when the display is viewed from even a short distance, the individual
colors blend together to produce a single spot of color, a pixel. The shade of color is controlled
by changing the relative intensity of the light passing through the sub-pixels.
Liquid crystals encompass a wide range of (typically) rod-shaped polymers that naturally form
into thin layers, as opposed to the more random alignment of a normal liquid. Some of these, the
nematic liquid crystals, also show an alignment effect between the layers. The particular
direction of the alignment of a nematic liquid crystal can be set by placing it in contact with an
alignment layer or director, which is essentially a material with microscopic grooves in it. When
placed on a director, the layer in contact will align itself with the grooves, and the layers above
will subsequently align themselves with the layers below, the bulk material taking on the
director's alignment. In the case of an LCD, this effect is utilized by using two directors arranged
at right angles and placed close together with the liquid crystal between them. This forces the
layers to align themselves in two directions, creating a twisted structure with each layer aligned
at a slightly different angle to the ones on either side.
LCD shutters consist of a stack of three primary elements. On the bottom and top of the shutter
are polarizer plates set at (typically) right angles. Normally light cannot travel through a pair of
polarizers arranged in this fashion, and the display would be black. The polarizers also carry the
directors to create the twisted structure aligned with the polarizers on either side. As the light
flows out of the rear polarizer, it will naturally follow the liquid crystal's twist, exiting the front
of the liquid crystal having been rotated through the correct angle that allows it to pass through
the front polarizer. LCDs are normally transparent.
To turn a shutter off, an electrical voltage is applied across it from front to back. When this
happens, the rod-shaped molecules align themselves with the electric field instead of the
directors, destroying the twisted structure. The light no longer changes polarization as it flows
through the liquid crystal, and can no longer pass through the front polarizer. By controlling the
voltage applied across the crystal, the amount of remaining twist can be finely selected. This
allows the transparency or opacity of the shutter to be accurately controlled. In order to improve
switching time, the cells are placed under pressure, which increases the force to re-align
themselves with the directors when the field is turned off.
Several other variations and modifications have been used in order to improve performance in
certain applications. In-Plane Switching displays (IPS and S-IPS) offer wider viewing angles and
better color reproduction, but are more difficult to construct and have slightly slower response
times. IPS displays are used primarily for computer monitors. Vertical Alignment (VA, S-PVA
and MVA) offer higher contrast ratios and good response times, but suffer from color shifting
when viewed from the side. In general, all of these displays work in a similar fashion by
controlling the polarization of the light source.

Addressing sub-pixels
A close-up (300×) view of a typical LCD display, clearly
showing the sub-pixel structure. The "notch" at the lower left
of each sub-pixel is the thin-film transistor. The associated
capacitors and addressing lines are located around the
shutter, in the dark areas.
In order to address a single shutter on the display, a series of
electrodes is deposited on the plates on either side of the liquid crystal. One side has horizontal
stripes that form rows, the other has vertical stripes that form columns. By supplying voltage to
one row and one column, a field will be generated at the point where they cross. Since a metal
electrode would be opaque, LCDs use electrodes made of a transparent conductor, typically
indium tin oxide.
Since addressing a single shutter requires power to be supplied to an entire row and column,
some of the field always leaks out into the surrounding shutters. Liquid crystals are quite
sensitive, and even small amounts of leaked field will cause some level of switching to occur.
This partial switching of the surrounding shutters blurs the resulting image. Another problem in
early LCD systems was the voltages needed to set the shutters to a particular twist was very low,
but that voltage was too low to make the crystals re-align with reasonable performance. This
resulted in slow response times and led to easily visible "ghosting" on these displays on fast-
moving images, like a mouse cursor on a computer screen. Even scrolling text often rendered as
an unreadable blur, and the switching speed was far too slow to use as a useful television display.
In order to attack these problems, modern LCDs use an active matrix design. Instead of powering
both electrodes, one set, typically the front, is attached to a common ground. On the rear, each
shutter is paired with a thin-film transistor that switches on in response to widely separated
voltage levels, say 0 and +5 volts. A new addressing line, the gate line, is added as a separate
switch for the transistors. The rows and columns are addressed as before, but the transistors
ensure that only the single shutter at the crossing point is addressed; any leaked field is too small
to switch the surrounding transistors. When switched on, a constant and relatively high amount
of charge flows from the source line through the transistor and into an associated capacitor. The
capacitor is charged up until it holds the correct control voltage, slowly leaking this through the
crystal to the common ground. The current is very fast and not suitable for fine control of the
resulting store charge, so pulse code modulation is used to accurately control the overall flow.
Not only does this allow for very accurate control over the shutters, since the capacitor can be
filled or drained quickly, but the response time of the shutter is dramatically improved as well.

Building a display
A typical shutter assembly consists of a sandwich of several layers deposited on two thin glass
sheets forming the front and back of the display. For smaller display sizes (under 30 inches), the
glass sheets can be replaced with plastic.
The rear sheet starts with a polarizing film, the glass sheet, the active matrix components and
addressing electrodes, and then the director. The front sheet is similar, but lacks the active matrix
components, replacing those with the patterned color filters. Using a multi-step construction
process, both sheets can be produced on the same assembly line. The liquid crystal is placed
between the two sheets in a patterned plastic sheet that divides the liquid into individual shutters
and keeps the sheets at a precise distance from each other.
The critical step in the manufacturing process is the deposition of the active matrix components.
These have a relatively high failure rate, which renders those pixels on the screen "always on". If
there are enough broken pixels, the screen has to be discarded. The number of discarded panels
has a strong effect on the price of the resulting television sets, and the major downward fall in
pricing between 2006 and 2008 was due mostly to improved processes.
To produce a complete television, the shutter assembly is combined with control electronics and
backlight. The backlight for small sets can be provided by a single lamp using a diffuser or
frosted mirror to spread out the light, but for larger displays a single lamp is not bright enough
and the rear surface is instead covered with a number of separate lamps. Achieving even lighting
over the front of an entire display remains a challenge, and bright and dark spots are not

A 19" Sony LCD TV
In a CRT the electron beam is produced by heating a metal filament,
which "boils" electrons off its surface. The electrons are then
accelerated and focused in an electron gun, and aimed at the proper
location on the screen using electromagnets. The majority of the power budget of a CRT goes
into heating the filament, which is why the back of a CRT-based television is hot. Since the
electrons are easily deflected by gas molecules, the entire tube has to be held in vacuum. The
atmospheric force on the front face of the tube grows with the area, which requires ever-thicker
glass. This limits practical CRTs to sizes around 30 inches; displays up to 40 inches were
produced but weighed several hundred pounds, and televisions larger than this had to turn to
other technologies like rear-projection.
The lack of vacuum in an LCD television is one of its advantages; there is a small amount of
vacuum in sets using CCFL backlights, but this is arranged in cylinders which are naturally
stronger than large flat plates. Removing the need for heavy glass faces allows LCDs to be much
lighter than other technologies. For instance, the Sharp LC-42D65, a fairly typical 42-inch LCD
television, weighs 55 lbs including a stand, while the late-model Sony KV-40XBR800, a 40" 4:3
CRT weighs a massive 304 lbs without a stand, almost six times the weight.
LCD panels, like other flat panel displays, are also much thinner than CRTs. Since the CRT can
only bend the electron beam through a critical angle while still maintaining focus, the electron
gun has to be located some distance from the front face of the television. In early sets from the
1950s the angle was often as small as 35 degrees off-axis, but improvements, especially
computer assisted convergence, allowed that to be dramatically improved and, late in their
evolution, folded. Nevertheless, even the best CRTs are much deeper than an LCD; the KV-
40XBR800 is 26 inches deep, while the LC-42D65U is less than 4 inches thick – its stand is
much deeper than the screen in order to provide stability.
LCDs can, in theory, be built at any size, with production yields being the primary constraint. As
yields increased, common LCD screen sizes grew, from 14 to 30", to 42", then 52", and 65" sets
are now widely available. This allowed LCDs to compete directly with most in-home projection
television sets, and in comparison to those technologies direct-view LCDs have a better image
quality. Experimental and limited run sets are available with sizes over 100 inches.

LCDs are relatively inefficient in terms of power use per display size, because the vast majority
of light that is being produced at the back of the screen is blocked before it reaches the viewer.
To start with, the rear polarizer filters out over half of the original un-polarized light. Examining
the image above, you can see that a good portion of the screen area is covered by the cell
structure around the shutters, which removes another portion. After that, each sub-pixel's color
filter removes the majority of what is left to leave only the desired color. Finally, to control the
color and luminance of a pixel as a whole, the light has to be further absorbed in the shutters. 3M
suggests that, on average, only 8 to 10% of the light being generated at the back of the set
reaches the viewer.
For these reasons the backlighting system has to be extremely powerful. In spite of using highly
efficient CCFLs, most sets use several hundred watts of power, more than would be required to
light an entire house with the same technology. As a result, LCD televisions end up with overall
power usage similar to a CRT of the same size. Using the same examples, the KV-40XBR800
dissipates 245 W, while the LC-42D65 dissipates 235 W. Plasma displays are worse; the best are
on par with LCDs, but typical sets draw much more.
Modern LCD sets have attempted to address the power use through a process known as
"dynamic lighting" (originally introduced for other reasons, see below). This system examines
the image to find areas that are darker, and reduces the backlighting in those areas. CCFLs are
long cylinders that run the length of the screen, so this change can only be used to control the
brightness of the screen as a whole, or at least wide horizontal bands of it. This makes the
technique suitable only for particular types of images, like the credits at the end of a movie. Sets
using LEDs are more distributed, with each LED lighting only a small number of pixels,
typically a 16 by 16 patch. This allows them to dynamically adjust brightness of much smaller
areas, which is suitable for a much wider set of images.
Another ongoing area of research is to use materials that optically route light in order to re-use as
much of the signal as possible. One potential improvement is to use microprisms or dichromic
mirrors to split the light into R, G and B, instead of absorbing the unwanted colors in a filter. A
successful system would improve efficiency by three times. Another would be to direct the light
that would normally fall on opaque elements back into the transparent portion of the shutters. A
number of companies are actively researching a variety of approaches, and 3M currently sells
several products that route leaked light back toward the front of the screen.
Several newer technologies, OLED, FED and SED, have lower power use as one of their primary
advantages. All of these technologies directly produce light on a sub-pixel basis, and use only as
much power as that light level requires. Sony has demonstrated 36" FED units displaying very
bright images drawing only 14 W, less than 1/10 as much as a similarly sized LCD. OLEDs and
SEDs are similar to FEDs in power terms. The dramatically lower power requirements make
these technologies particularly interesting in low-power uses like laptop computers and mobile
phones. These sorts of devices were the market that originally bootstrapped LCD technology,
due to its light weight and thinness.
Image quality
A traveler pocket-size LCD TV
Early LCD sets were widely derided for their poor overall
image quality, most notably the ghosting on fast-moving
images, poor contrast ratio, and muddy colors. In spite of many
predictions that other technologies would always beat LCDs,
massive investment in LCD production and manufacturing has
addressed many of these concerns.

Response time
For 60 frames per second video, common in North America, each pixel is lit for 17 ms before it
has to be re-drawn (20 ms in Europe). Early LCD displays had response times on the order of
hundreds of milliseconds, which made them useless for television. A combination of
improvements in materials technology since the 1970s greatly improved this, as did the active
matrix techniques. By 2000, LCD panels with response times around 20 ms were relatively
common in computer roles. This was still not fast enough for television use.
A major improvement, pioneered by NEC, led to the first practical LCD televisions. NEC
noticed that liquid crystals take some time to start moving into their new orientation, but stop
rapidly. If the initial movement could be accelerated, the overall performance would be
increased. NEC's solution was to boost the voltage during the "spin up period" when the
capacitor is initially being charged, and then dropping back to normal levels to fill it to the
required voltage. A common method is to double the voltage, but halve the pulse width,
delivering the same total amount of power. Named "Overdrive" by NEC, the technique is now
widely used on almost all LCDs.
Another major improvement in response time was achieved by adding memory to hold the
contents of the display – something that a television needs to do anyway, but was not originally
required in the computer monitor role that bootstrapped the LCD industry. In older displays the
active matrix capacitors were first drained, and then recharged to the new value with every
refresh. But in most cases, the vast majority of the screen's image does not change from frame to
frame. By holding the before and after values in computer memory, comparing them, and only
resetting those sub-pixels that actually changed, the amount of time spent charging and
discharging the capacitors was reduced. Moreover the capacitors are not drained completely;
instead, their existing charge level is either increased or decreased to match the new value, which
typically requires fewer charging pulses. This change, which was isolated to the driver
electronics and inexpensive to implement, improved response times by about two times.
Together, along with continued improvements in the liquid crystals themselves, and by
increasing refresh rates from 60 Hz to 120 and 240 Hz, response times fell from 20 ms in 2000 to
about 2 ms in the best modern displays. But even this is not really fast enough because the pixel
will still be switching while the frame is being displayed. Conventional CRTs are well under
1 ms, and plasma and OLED displays boast times on the order of 0.001 ms.
One way to further improve the effective refresh rate is to use "super-sampling", and it is
becoming increasingly common on high-end sets. Since the blurring of the motion occurs during
the transition from one state to another, this can be reduced by doubling the refresh rate of the
LCD panel, and building intermediate frames using various motion compensation techniques.
This smooths out the transitions, and means the backlighting is turned on only when the
transitions are settled. A number of high-end sets offer 120 Hz (in North America) or 100 Hz (in
Europe) refresh rates using this technique. Another solution is to only turn the backlighting on
once the shutter has fully switched. In order to ensure that the display does not flicker, these
systems fire the backlighting several times per refresh, in a fashion similar to movie projection
where the shutter opens and closes several times per frame.

An LCD TV hanging on a wall in the Taipei World Trade
Center during the Computex Taipei show in 2008.
Early efforts
Passive matrix LCDs first became common in the 1980s for
various portable computer roles. At the time they competed
with plasma displays in the same market space. The LCDs had very slow refresh rates that
blurred the screen even with scrolling text, but their light weight and low cost were major
benefits. Screens using reflective LCDs required no internal light source, making them
particularly well suited to laptop computers.
Refresh rates were far too slow to be useful for television, but at the time there was no pressing
need for new television technologies. Resolutions were limited to standard definition, although a
number of technologies were pushing displays towards the limits of that standard; Super VHS
offered improved color saturation, and DVDs added higher resolutions as well. Even with these
advances, screen sizes over 30" were rare as these formats would start to appear blocky at normal
seating distances when viewed on larger screens. Projection systems were generally limited to
situations where the image had to be viewed by a larger audience.
Nevertheless, some experimentation with LCD televisions took place during this period. In 1988,
Sharp Corporation introduced the first commercial LCD television, a 14" model. These were
offered primarily as boutique items for discerning customers, and were not aimed at the general
market. At the same time, plasma displays could easily offer the performance needed to make a
high quality display, but suffered from low brightness and very high power consumption.
However, a series of advances led to plasma displays outpacing LCDs in performance
improvements, starting with Fujitsu's improved construction techniques in 1979, Hitachi's
improved phosphors in 1984, and AT&Ts elimination of the black areas between the sub-pixels
in the mid-1980s. By the late 1980s, plasma displays were far in advance of LCDs.

Market takeover
LCD TV for public viewing in a Hong Kong bus
Although plasmas continued to hold an arguable picture
quality edge over LCDs, and even a price advantage for sets
at the critical 42" size and larger, LCD prices started falling
rapidly in 2006 while their screen sizes were increasing at a
similarly furious rate. By late 2006, several vendors were
offering 42" LCDs, albeit at a price premium, encroaching on plasma's only stronghold. More
critically, LCDs offer higher resolutions and true 1080p support, while plasmas were stuck at
720p, which made up for the price difference.
Predictions that prices for LCDs would drop rapidly through 2007 led to a "wait and see" attitude
in the market, and sales of all large-screen televisions stagnated while customers watched to see
if this would happen. Plasmas and LCDs reached price parity in 2007, at which point the LCD's
higher resolution was a winning point for many sales. By late 2007, it was clear that LCDs were
going to outsell plasmas during the critical Christmas sales season.This was in spite of the fact
that plasmas continued to hold an image quality advantage, but as the president of Chunghwa
Picture Tubes noted after shutting down their plasma production line, "Globally, so many
companies, so many investments, so many people have been working in this area, on this
product. So they can improve so quickly."
When the sales figures for the 2007 Christmas season were finally tallied, pundits were surprised
to find that LCDs had not only outsold plasma, but also outsold CRTs during the same period.
This evolution drove competing large-screen systems from the market almost overnight. Plasma
had overtaken rear-projection systems in 2005, and in 2007 the last remaining consumer rear-
projection systems were gone. The same was true for CRTs, which lasted only a few months
longer; Sony ended sales of their famous Trinitron in most markets in 2007, and shut down the
final plant in March 2008.The February 2009 announcement that Pioneer Electronics was ending
production of the plasma screens was widely considered the tipping point in that technology's
history as well.
LCD's dominance in the television market accelerated rapidly. It was the only technology that
could scale both up and down in size, covering both the high-end market for large screens in the
40 to 50" class, as well as customers looking to replace their existing smaller CRT sets in the 14
to 30" range. Building across these wide scales quickly pushed the prices down across the board.
Current sixth-generation panels by major manufacturers such as Samsung, Sony, LG Display,
and the Sharp Corporation have announced larger sized models:
In October 2004, Sharp announced the successful manufacture of a 65" panel.
In March 2005, Samsung announced an 82" LCD panel.
In August 2006, LG Display Consumer Electronics announced a 100" LCD television
In January 2007, Sharp displayed a 108" LCD panel under the AQUOS brand name at CES in
Las Vegas.

Recent research
Some manufacturers are also experimenting with extending color reproduction of LCD
televisions. Although current LCD panels are able to deliver all sRGB colors using an
appropriate combination of backlight's spectrum and optical filters, manufacturers want to
display even more colors. One of the approaches is to use a fourth, or even fifth and sixth color
in the optical color filter array. Another approach is to use two sets of suitably narrowband
backlights (e.g. LEDs), with slightly differing colors, in combination with broadband optical
filters in the panel, and alternating backlights each consecutive frame.
Fully using the extended color gamut will naturally require an appropriately captured material
and some modifications to the distribution channel. Otherwise, the only use of the extra colors
would be to let the looker boost the color saturation of the TV picture beyond what was intended
by the producer, but avoiding the otherwise unavoidable loss of detail ("burnout") in saturated

Company profile

Establishing LGEGF was an important step in the Growth strategy of the company.

As part of the global expansion of LG Electronics, the Middle East has a very high priority and
setting up LGEGF indicates enhanced Commitment to the region.

The stable and growing markets of the area are also the reasons to open a new subsidiary located
in the Jebel Ali Free Zone.

Being in center of Dubai brings us close to local markets, which means LG can respond to
customers’ needs and market changes immediately.

Corporate Name: - LG Electronics Gulf FZE

Established: - 14th October 1996

President: - LG is comprised of five business units ;

• Home Entertainment
• Home Appliance
• Air Conditioning
• Business Solutions
• Mobile Communications

Main Product :- Plasma TV, LCD TV, LCD Monitor, Commercial Monitor, CD-ROM Drives,
DVD-ROM Drives, CD Rewritable Recorder, VCR, DVD Player, DVD Recorder, Portable
DVD, Home Theater, Notebook, Air Conditioner, Refrigerator, Microwave Oven, Washing
Machine, Vacuum Cleaner, Compressor for Air Conditioner, Compressor for Refrigerator, Air
Purifies, HomNet, Built-in Appliances.

Vision: - LG Electronics will focus its management efforts on stakeholder value creation by
connecting the essence of corporate management with the principles, strategies, and tools of

Brand Identity:-

LG strives to enhance its customer’s life and lifestyle with intelligent product features, intuitive
functionality, and exceptional performance. Choosing LG is a form of self-expression and a
promise of satisfaction. Our customers take pride in owning an object of excellence and take
comfort in knowing they’ve made a smart, informed purchase, every time.

Brand Platform:-

The LG brand is comprised of four basic elements: values, promise, benefits, and personality.
Click each element for further details.
Sustainability Principles

LG Electronics established its CSM principles in order to fulfill its social responsibility in a
systematic way. A global leader in the electronics industry, priority is always placed on
stakeholders and on innovation, thereby providing the highest value to the company’s

1. LG Electronics’ (LGE) sustainability management principles have become the standard

against which company-wide management values are judged.

2. LGE enhances our customers' quality of life by offering innovative products.

3. LGE continues to create revenue for stakeholders and investors by means of technological
developments and innovative management. egular updates, both inland and overseas.

4. LGE encourages self-realization and offer rewards to acknowledge the creativity and
individuality of our employees.

5. LGE is constantly evolving, together with our business partners, through fair trade and
collaborative relationships.

6. Based on our broad perspective that takes every process into consideration, LGE contributes to
the creation of a pleasant environment by minimizing the environmental impact created during

7. In our role as a corporate citizen, LGE performs social contribution activities to fulfill our
social responsibilities.

8. LGE takes both the opinions of our stakeholders and social impact into consideration when
establishing strategies and launching new enterprises.

9. LGE evaluates the success of our corporate sustainability management principles and provide
regular updates, both inland and overseas.

The Face of the Future: The meaning and inspiration behind LG’s logo design.

The letters “L” and “G” in a circle symbolize the world, future, youth, humanity, and technology.
Our philosophy is based on Humanity. Also, it represents LG’s efforts to keep close relationships
with our customers around the world.
The symbol consists of two elements: the LG logo in LG Grey and the stylized image of a human
face in the unique LG Red color. Red, the main color, represents our friendliness, and also gives
a strong impression of LG’s commitment to deliver the best. Therefore, the shape or the color of
this symbol must never be changed.


LG Red, the main color, symbolizes friendliness, and is also meant to convey LG’s commitment
to delivering the best. LG Gray represents technology and reliability.

The trajectory of LG Electronics, its growth and diversification, has always been grounded in the
company ethos of making our customers' lives ever better and easier-happier, even-through
increased functionality and fun.

Since its founding in 1958, LG Electronics has led the way to an ever-more advanced digital era.
Along the way, our constantly evolving technological expertise has lent itself to many new
products and applied technologies. Moving forward into the 21st century, LG continues to on its
path to becoming the finest global electronics company, bar none.

LG Electronics History

GSM mobile-handset exports to Russia, Italy, and Indonesia
Attains market leadership in Australian CDMA market
Launches world's first Internet washing machine, air conditioner, and microwave oven
Under LG Holding Company system, separates into LG Electronics and LG Corporation
Full-scale export of GPRS colour mobile phones to Europe
Establishes CDMA handset production-line and R&D centre in China
Enters Northern European and Middle East GSM-handset market
Achieves monthly export volume above 2.5 million units (July)
Top global CDMA producer
EVSB, the next-generation DTV transmission technology, chosen to be the U.S./Canada
Industry standard by the US ATSC
Commercializes world's first 55" all-in-one LCD TV
Commercializes world's first 71" plasma TV
Develops world's first Satellite- and Terrestrial-DMB handsets
Becomes fourth-largest supplier of to mobile handsets worldwide
Develops world's first 3G UMTS DMB handset, 3G-based DVB-Hand Media FLO DMB
phone with time-shift function and DMB notebook computer
Establishes LG-Nortel, a network solutions joint venture with Nortel
LG Chocolate, the first model in LG's Black Label series of premium handsets, sells 7.5
million units, worldwide
Develops the first single-scan 60" HD PDP module and the first 100" LCD TV
Establishes strategic partnership with UL
Acquires world's first IPv6 Gold Ready logo
Launches industry's first dual-format, HD disc-player and drive
Launches 120Hz full HD LCD TV
Demonstrates world-first MIMO 4G-enabled technologies with 3G LTE
Wins contract for GSMA's 3G campaign
Introduces new global brand identity: "Stylish design and smart technology, in products
that fit our consumer's lives."

LG Electronics is a key player in the global flat panel display market, offering a variety of
products with customer-oriented designs and technologies.

In the increasingly competitive digital TV market, LG Electronics has positioned itself as a

frontrunner by developing groundbreaking products such as LCD & Plasma TVs with built-in
DVR, dubbed the "Time Machine TV."
The company has also secured first-rate core technologies for the production of LCD monitors
and LED projectors, as well as OLED modules, which have been identified as the next-
generation of display technology.

LG Electronics is leading the 21st-century display industry, as it now leads the full HD TV
market and is constantly developing next-generation technologies including 3D displays.

Main Products


LG's Full HD LCD TVs are optimized for movie viewing: LG's Full HD processing
takes low-resolution analogue signals to near high-definition levels (1080p), and also
reproduces crisp images by displaying the original pictures without blurring or
distortion. Intelligent Eye technology optimizes brightness and contrast, creating
atmospheric lighting and the ideal movie environment. The Full HD LCD TV, LG's
flagship model, boasts 1920 x 1080 resolution, a 6000:1 contrast ratio, and a response
time of under six milliseconds.

Plasma TVs

LG Electronics has developed and adopted six household receiver chips that increase
overall receptiveness by 30%. The Plasma TV with built-in DVR can record up to
two hours of live broadcasts. In addition, LG Electronics has developed a 102-inch
super size, full HD Plasma, and is the leading provider of high-definition TVs. LG's
plasma TV incorporates LG's 100 Hz technology. With almost double the
conventional refresh rate, this technology greatly reduces flickering.

Plasma Panels

LG Electronics is the top global plasma panel producer and has one
of the largest plasma TV production capacities in the world. LG was
the first company to develop a single-scan, 50-inch plasma panel in
2005 and the first company to develop the process of cutting multiple
panels from one sheet of substrate. Another of LG's breakthroughs is
clear filter technology, which replaces the regular glass filter in front
of a plasma panel with a thinner and lighter sheet of film. This
technology not only eliminates glare but also creates truer, more vivid

LG 80 Jazz range (LG Jazz 42 and 32 inch Model : 47LG30R

Model: 42LG80FR 15000:1 Dynamic Contrast Ratio
5 ms response time
Glossy Black Finish
500W PMPO Sound output
Invisible Speakers
Auto Sliding Speakers
50000:1 Dynamic Contrast Ratio
2 X HDMI (Ver 1.3)
4 ms response time
2X HDMI (Ver 1.3) MRP: Rs 83990
Price: Rs 83,000 (MRP)

Except for the LG 30 all the other LG models features intelligent sensor which senses color
temperature and illumination of surrounding. Further more this technology reduces unnecessary
brightness expression which saves up to 62% of power consumption.

LG LCD TV has 3 specific AV modes which has specific functions of its own. The modes are
easily accessible and they are:
Cinema Mode
Sports Mode
Game Mode

Sony is a global manufacturer of audio, video, communications and information technology
products for consumer and professional markets.

With its music, pictures, game and online businesses, the company is uniquely positioned to be
one of the world’s leading digital entertainment brands, offering an outstanding portfolio of
exciting multimedia content.

Sony Europe is a subsidiary of Sony Corporation with Corporate Headquarters located at the
Sony Center am Potsdamer Platz in Berlin. Its role is to manage and develop the company’s
electronics business across Europe.


To create exciting new digital entertainment experiences for consumers by bringing together
cutting-edge products with latest generation content and services.

Sony is committed to developing a wide range of innovative products and multimedia services
that challenge the way consumers access and enjoy digital entertainment. By ensuring synergy
between businesses within the organisation, Sony is constantly striving to create exciting new
worlds of entertainment that can be experienced on a variety of different products.
Boosting Sony’s Electronics Business
A key focus for Sony is to strengthen its all-important electronics business and maintain market
leadership in high profile areas such as televisions, digital imaging, home video equipment and
portable audio. To achieve this, Sony is pursuing three corporate initiatives:

• The Customer Viewpoint Initiative emphasises the importance to staff of viewing Sony,
its products and services from a customer perspective.
• The Technology Nr. 1 Initiative focuses on reinforcing Sony’s cutting-edge technologies
in the areas targeted for maximum investment of resources, including televisions, home
video equipment, digital imaging equipment and Walkman®.

In announcing the arrival of the new BRAVIA LCD and SXRD ranges,
Sony aimed to communicate a simple message – that the colour you see on
these screens is ''. You can watch the latest commercial for
Sony BRAVIA and a behind-the-scenes documentary, as well as access
gallery images and a range of downloads including an HD version of the full
length ad by logging on to

X Series

Precision color reproduction and high quality screen resolution are the key factors when creating
the Bravia X-Series. Including features like a Full HD (1920 x 1080) LCD panel, Live Color
Creation and Sony’s intelligent picture enhancement technology- the Bravia Engine, your movies
will come alive. The X-Series also offers astounding stereo sound to match the spectacular
visuals, providing you a wholesome entertainment experience. Watching movies at home is
never the same again.

X Series – KLV-55X450A,

Full HD 1080
RGB Dynamic LED
Motion flow™ PRO


Half a century since the arrival of the first televisions, the TV market
is going through a period of significant change as technology moves
from analog to digital and from cathode ray tube (CRT) to flat panel.
Sony has risen to this challenge with the launch in 2005 of its brand-
new BRAVIA* range of high-resolution, slim-profile LCD televisions.

In developing BRAVIA, Sony brought together its most advanced design, manufacturing and
sales capabilities. We incorporated newly developed Sony Panels and other technologies for
outstanding image quality and devised a high impact advertising programme. BRAVIA currently
holds the worldwide No. 1 position for LCD TVs (as of February 2007) and European BRAVIA
sales went from 1 million sets in 2005 to 2.5 million sets in 2006. Sony will continue to capture
the hearts of consumers with BRAVIA, a high-quality range of televisions uniquely suited to the
digital, flat panel era.

KLV-32W400A KLV-37S400A

Full HD 1080 HD Ready

BRAVIA Engine 2 BRAVIA Engine 2
8-bit Panel Improved Advanced Contrast Enhancer
Advanced Contrast Enhancer (ACE) (ACE)
Intelligent Picture & Dynamic/MPEG MPEG Noise Reduction
Noise Reduction Intelligent Picture
S-Force Front Surround S-Force Front Surround
24P True Cinema & Theatre Mode 24P True Cinema & Theatre Mode
Photo TV HD, Swivel Ambient Light Sensor for Energy
Ambient Light Sensor for Energy Conservation & Reduce Eye Fatigue
Conservation & Reduce Eye Fatigue 1 Tuner PAP, PC PIP , Swivel
MRP Rs. 55,900 /- MRP Rs. 60,900 /-

Sony’s 32 (81cm) W-series BRAVIA Keeping functionality and versatility as the

features Advanced Contrast Enhancer basis of the design, the classic piano black
(ACE) which optimizes the contrast of finish 37 (94 cm) S-series BRAVIA is sure to
every scene by adjusting the backlight find a place into any room in your home.
level. ACE perfects the reproduction of
black areas in dark scenes without
sacrificing the bright areas.
KLV-32S400A KLV-32T400A

HD Ready HD Ready
BRAVIA Engine 2 BRAVIA Engine 2
Improved Advanced Contrast Enhancer Intelligent Picture
(ACE) MPEG Noise Reduction
MPEG Noise Reduction FM Radio
Intelligent Picture 5-Band Graphic Equalizer
S-Force Front Surround MRP Rs. 37,900 /-
The 32 (81 cm) BRAVIA Series-T
24P True Cinema & Theatre Mode
comes equipped with picture
Ambient Light Sensor for Energy
enhancing technologies such as
Conservation & Reduce Eye Fatigue
BRAVIA Engine 2, Intelligent Picture
1 Tuner PAP , PC PIP , Swivel
and MPEG Noise Reduction to give
MRP Rs. 42,900 /-
you the best picture quality. In
Spice up any room with the 32 (81 cm) S-series addition, it comes with powerful side
BRAVIA versatile design that is unlike any other. speakers for you to enjoy your
viewing experience even more.

Series T – KLV-26T400A The 26 (66 cm) BRAVIA Series-T comes

equipped with picture enhancing technologies
HD Ready
such as BRAVIA Engine 2, Intelligent Picture
BRAVIA Engine 2
and MPEG Noise Reduction to give you the
Intelligent Picture
best picture quality. In addition, it comes with
MPEG Noise Reduction
powerful side speakers for you to enjoy your
FM Radio
viewing experience even more.
5-Band Graphic Equalizer
MRP Rs. 27,900 /-
Panasonic Corporation of North America

Panasonic Corporation of North America (PNA), based in Secaucus, NJ, is the principal North
American subsidiary of Osaka, Japan-based Panasonic Corporation (NYSE: PC) and the hub of
its branding, marketing, sales, service, product development and R&D operations in the U.S. and

For nearly 50 years, Panasonic has delighted American consumers with innovations for the home
and business. Panasonic's consumer electronics and technology products range from award-
winning VIERA High Definition Plasma and LCD TVs and LUMIX Digital Cameras to
ruggedized Toughbook® laptop computers, communications solutions, networkable office
solutions, security systems, home appliances, personal care products, components and entire in-
flight entertainment and information systems.

Panasonic operations in North America include R&D Centers, manufacturing bases, the highly
rated Panasonic Customer Call Center in Chesapeake, VA, business-to-business and industrial
solutions companies and consumer products, sales and service networks throughout the U.S.,
Canada and Mexico. Panasonic Corporation of North America and its subsidiaries and affiliates
employ about 12,000 people in the region.

Corporate Social Responsibility Philosophy

Worldwide, Panasonic Corporation and its subsidiaries are guided by a basic business
philosophy created by founder Konosuke Matsushita. He began the journey in 1918 by inventing
a two-socket light fixture. Profound in its import yet elegantly simple, Konosuke Matsushita's
breakthrough led to what is now one of the world's largest electronics companies. As he built
Matsushita Electric Industrial Co., Ltd., he never lost sight of the importance of putting the needs
of his customers and the public first.
That philosophy holds that the mission of the enterprise is to contribute to the progress and
development of society and the well-being of people worldwide. This thinking continues to guide
management to this day.

In the U.S., Panasonic creates and supports initiatives that contribute to people in the
communities where it does business. Such initiatives include the Panasonic Foundation, which
partners with school districts that are committed to school reform; Panasonic Kid Witness News,
a worldwide video education program for public school children in underserved communities;
and Panasonic Design Challenge, a program for New Jersey high schools that encourages
engineering achievement and rewards students with scholarships.

Environmental Commitment

Panasonic Corporation of North America is a strong proponent of the responsible recycling of

electronics. Last year, Panasonic, together with with Sharp Electronics Corporation and Toshiba
America Consumer Products established Manufacturers Recycling Management Company, LLC
(MRM), a joint venture which manages collection and recycling operations. MRM’s mission is
to provide convenient recycling opportunities to consumers. Its long-term goal is sustainable
electronic product recycling.

Panasonic Corporation

Panasonic Corporation, which until October 1, 2008 was known as Matsushita Electric Industrial
Co., Ltd., recorded worldwide consolidated net sales of Y9.07 trillion (about US$90.52 billion)
for the fiscal year ended March 31, 2008.


Committed to the global Eco Ideas Declaration it issued in 2007, Panasonic has pledged to
reduce our global carbon footprint by 300,000 tons by 2010. Panasonic has also pledged to vastly
increase the number of energy-efficient products it makes and to encourage the growth of
environmental awareness and sustainability worldwide.
At the World Economic Forum held in Davos, Switzerland in January, 2008, Panasonic
Corporation was named to the Global 100's list of the Most Sustainable Corporations in the
World. The Global 100 focuses on companies that are committed to superior management of
their environmental, labor, human rights and other policies.


10,000:1 High Contrast with Backlight Control

Smart Networking with VIERA Link
Horizontal Arch Design
HD Model with High Contrast Raito and Extensive Network Functions with Easy

High Contrast


Horizontal Arch Design


178° Wide Viewing Angle with IPS Alpha Panel

10,000:1 High Contrast with Backlight Control
Smart Networking with VIERA Link
Horizontal Arch Design
HD Models with Superb Image Quality, Wide Viewing Angle, and Extensive Network
with Easy Operation.

IPS Alpha Panel

High Contrast


Horizontal Arch Design

Ultra Wide 178 Degrees Viewing Angle
Resolution: 1366 x 768 pixels (HD)
V-real technology – the highest image quality
CATS – automatically adjust the contrast
Combfilter digital filter systems, and noise reduction
Progressive scan
2 x HDMI inputs PC input


“Creativity, collaboration and excellence are hallmarks of leadership at Samsung. By

attracting the world most talented managers and continuously evaluating our company’s
culture to support them, we foster innovative ideas that advance technology, create new
products and markets and improve the everyday lives of our customers”

A digital leader a responsible global citizen a multi-faceted family of companies an ethical

business Samsung is all of these and more.
At Samsung a group and Samsung Electronics, our products our people and our approach to
business are held to only the highest standards so that we can more effectively contribute to a
better World.

The Samsung Philosophy

At Samsung, we follow a simple business philosophy: to devote our talent and technology to
creating superior products and services that contribute to a better global society.

Every day, our people bring this philosophy to life. Our leaders search for the brightest talent
from around the world, and give them the resources they need to be the best at what they do. The
result is that all of our products—from memory chips that help businesses store vital knowledge
to mobile phones that connect people across continents— have the power to enrich lives. And
that’s what making a better global society is all about.

Samsung History

From its inception as a small export business in Taegu, Korea, Samsung has grown to become
one of the world’s leading electronics companies, specializing in digital appliances and media,
semiconductors, memory, and system integration. Today Samsung’s innovative and top quality
products and processes are world recognized. This timeline captures the major milestones in
Samsung’s history showing how the company expanded its product lines and reach, grew its
revenue and market share, and has followed its mission of making life better for consumers
around the world.

Samsung's History Menu Link

• - 2000-Present Pioneering the Digital Age
• - 1997-1999 Advancing the Digital Frontier
• - 1938-1969 Samsung's Beginnings
• - 1994-1996 Becoming a Global Force
• - 1990-1993 Competing in a Changing Tech World
• - 1980-1989 Entering the Global Marketplace
• - 1970-1979 Diversifying in Industries and Electronics

2000-Present Pioneering the Digital Age

The digital age has brought revolutionary change – and opportunity – to global business,
and Samsung has responded with advanced techno-logies, competitive products, and
constant innovation.

At Samsung, we see every challenge as an opportunity and believe we are perfectly

positioned as one of the world's recognized leaders in the digital technology industry.
Our commitment to being the world's best has won us the No.1 global market share for 13 of
our products, including semiconductors, TFT-LCDs, monitors and CDMA mobile phones.
Looking forward, we're making historic advances in research and development of our
overall semiconductor line, including flash memory and non-memory, custom
semiconductors, DRAM and SRAM, as well as producing best-in-class LCDs, mobile
phones, digital appliances, and more.


Present Pioneering the Digital Age

Displayed the world’s thinnest TV (6.5mm) at CES

Launched major restructuring of its businesses

Cooperates in creating a foundry with Xilinx of the US

Developed the world’s first 40 nanometer DRAM

Announced its “Blue Earth” solar-powered phone

Released its V-line Crystal Rose LCD TV

Samsung is found No. 1 in customer loyalty for 8 years consecutively by Brand.


Awards for its entrants

Opened “” for its domestic customers

Received an Excellence Award from ENERGY STAR of the US

Released the world’s thinnest Blu-ray player

Introduced Mobile WiMax into Malaysia

Released the world’s first full HD camcorder with a 64GB SSD

Sold more than 20 million full touch phones in shortest time ever

Samsung took up a record high market share in LCD monitors

Released the world’s first solar -powered mobile phone in India

Released the “JET,” its new concept full touch screen phone

Released its 120Hz 3D monitor

Samsung took the No. 1 spot in the global digital sign market for the first time

Sold 500,000 units of its LED TVs in 100 days since its release

Opened the “visual mobile” era with its third generation full touch Haptic.

Developed the world's first 2Gb 50 NAN Samsung takes No. 1 spot in U.S. cell phone

Opened Global Brand PR Centre ‘Samsung D'light'

No.1 worldwide market share position for TVs .


Developed the world's first 30nm-class 64Gb NAND Flash™ memory

Blackjack bestowed the Best Smart Phone award at CTIA in the U.S.

Attained No.1 worldwide market share position for LCD for the sixth year in a row

Developed the world's first real double-sided LCD

Developed the worlds' first 50nm 1G DRAM

Unveiled 10M pixel camera phone


Launched "Stealth Vacuum," a vacuum cleaner with the world's lowest level of noises

Launched the worlds' first Blu-Ray Disc Player

Developed 1.72"Super-Reflective LCD Screen

Developed the largest Flexible LCD Panel

Ranked 27th in "the World's Most Admired Company" of Fortune

Became the official sponsor of Chelsea, the renowned English soccer club
Samsung in India

Samsung India is the hub for Samsung's South West Asia Regional operations. The South West
Asia Headquarters, under the leadership of Mr. J S Shin, President & CEO, looks after the
Samsung business in Nepal, Sri Lanka, Bangladesh, Maldives and Bhutan besides India.
Samsung India which commenced its operations in India in December 1995 enjoys a sales
turnover of over US$ 1Bn in just a decade of operations in the country.

Headquartered in New Delhi, Samsung India has widespread network of sales offices all over the
country . The Samsung manufacturing complex housing manufacturing facilities for Colour
Televisions, Mobile phones, Refrigerators and Washing Machines is located at Noida, near
Delhi. Samsung 'Made in India' products like Colour Televisions, Mobile phones and
Refrigerators are being exported to Middle East, CIS and SAARC countries from its Noida
manufacturing complex. In November 2007, Samsung commenced the manufacture of Colour
televisions and LCD televisions at its state–of-the-art manufacturing facility at Sriperumbudur,
Tamil Nadu. The Company is also manufacturing fully automatic front loading washing
machines at its Sriperumbudur facility.


81cm (32) Full HD LCD TV

With exquisite balance and unique harmonious qualities, the LCD TV SERIES 6 reflects nature’s
essential elements. Its inspirational design evokes depths of emotion that have never been seen
on a TV screen before. The combination of premium performance and aesthetic elegance offer
you all of the ingredients with which to enrich your life.
Key specifications

Size: 81cm (32)

Dynamic Contrast Ratio: 50,000:1

Viewing Angle: 178°/178° (H/V)

Response Time: 5ms

MRP Rs. 61,000/-


102cm (40) Full HD entertainment TV

With its elegantly stylish design the SAMSUNG LCD TV SERIES 5 offers an outstandingly rich
Full HD TV experience. With phenomenal picture quality and superior features, sharper, clearer,
more detailed images are delivered with incredible intensity on its clear panel screen, enabling
you to enjoy quality and versatility that indulge all of your senses.

Key specifications

Size: 101cm (40)

Dynamic Contrast Ratio: 40,000:1

Viewing Angle: 178°/178° (H/V)

Response Time: 5ms

MRP Rs. 72,000/-


94cm (37) Full HD entertainment TV

With its elegantly stylish design the SAMSUNG LCD TV SERIES 5 offers an outstandingly rich
Full HD TV experience. With phenomenal picture quality and superior features, sharper, clearer,
more detailed images are delivered with incredible intensity on its clear panel screen, enabling
you to enjoy quality and versatility that indulge all of your senses.
Key specifications

Size: 94cm (37)

Dynamic Contrast Ratio: 35,000:1

Viewing Angle: 178°/178° (H/V)

Response Time: 5ms

MRP Rs. 64,000/-


81cm (32) Full HD entertainment TV

With its elegantly stylish design the SAMSUNG LCD TV SERIES 5 offers an outstandingly rich
Full HD TV experience. With phenomenal picture quality and superior features, sharper, clearer,
more detailed images are delivered with incredible intensity on its clear panel screen, enabling
you to enjoy quality and versatility that indulge all of your senses.

Key specifications

Size: 81cm (32)

Dynamic Contrast Ratio: 35,000:1

Viewing Angle: 178°/178° (H/V)

Response Time: 5ms

MRP Rs. 48,000/-


The new audiovisual revolution

56cm (22) screen for a big view of your favorite entertainment. 10,000:1 Dynamic Contrast
Ratio for crisp and crystal clear picture. 15W + 15W (RMS) Speaker System for sound that
brings the entertainment alive. And a price that suits your pocket perfectly. Presenting the 4
Series A480 LCD TV. It’s more than a dream come true.
Key specifications

Dynamic Contrast Ratio: 10,000:1

Viewing Angle: Yes

HD Ready: Yes

MRP Rs. 20,900/-


102cm (40) HD LCD TV that gives unexpected delight

With a design that is simply refined, the SAMSUNG LCD TV SERIES 4 delivers delight
to your eyes. Its slim style refreshes your living space and uplifts your emotions, creating
entertainment that is more enjoyable. Its pristine picture quality offers an outstanding
HDTV experience that redefines how you connect to the digital world.

Key specifications

Size: 102cm (40)

Dynamic Contrast Ratio: 30,000:1

Viewing Angle: 178°/178°

Response Time: 6ms

MRP Rs. 67,000/-


81cm (32) HD LCD TV that gives unexpected delight

With a design that is simply refined, the SAMSUNG LCD TV SERIES 4 delivers delight
to your eyes. Its slim style refreshes your living space and uplifts your emotions, creating
entertainment that is more enjoyable. Its pristine picture quality offers an outstanding
HDTV experience that redefines how you connect to the digital world.

Key specifications
Size: 81cm (32)

Dynamic Contrast Ratio: 30,000:1

Viewing Angle: 178°/178°

Response Time: 6ms

MRP Rs. 42,000/-


94cm (37) HD LCD TV that gives unexpected delight

With a design that is simply refined, the SAMSUNG LCD TV SERIES 4 delivers delight
to your eyes. Its slim style refreshes your living space and uplifts your emotions, creating
entertainment that is more enjoyable. Its pristine picture quality offers an outstanding
HDTV experience that redefines how you connect to the digital world.

Key specifications

Size: 94cm (37)

Dynamic Contrast Ratio: 30,000:1

Viewing Angle: 178°/178°

Response Time: 6ms

MRP Rs. 57,000/-


66cm (26) HD LCD TV that gives unexpected delight

With a design that is simply refined, the SAMSUNG LCD TV SERIES 4 delivers delight
to your eyes. Its slim style refreshes your living space and uplifts your emotions, creating
entertainment that is more enjoyable. Its pristine picture quality offers an outstanding
HDTV experience that redefines how you connect to the digital world.

Key specifications

Size: 66cm (26)

Dynamic Contrast Ratio: 15,000:1

Viewing Angle: 176°/176°

Response Time: 8ms

MRP Rs. 29,500/-


56cm (22) HD LCD TV that gives unexpected delight

With a design that is simply refined, the SAMSUNG LCD TV SERIES 4 delivers delight
to your eyes. Its slim style refreshes your living space and uplifts your emotions, creating
entertainment that is more enjoyable. Its pristine picture quality offers an outstanding
HDTV experience that redefines how you connect to the digital world.

Key specifications

Size: 56cm (22)

Dynamic Contrast Ratio: 5,000:1

Viewing Angle: 170°/160°

Response Time: 5ms

MRP Rs. 18,500/-


81cm (32) HD ready TV that is pure perfection

The SAMSUNG LCD TV SERIES 3 allows you to enjoy the finest aspects of HDTV. With
a simple, yet classic design that incorporates fine lines, gentle elegance, and side speakers,
it makes a subtle, yet powerful style statement. Its precision picture quality, high resolution
imaging and digital connectivity make it a reliable and trustworthy choice.

Key specifications
Size: 81cm (32)

Dynamic Contrast Ratio: 15,000:1

Viewing Angle: 178°/178° (H/V)

Response Time: 6ms

MRP Rs. 38,000/-


66cm (26) HD LCD TV that gives unexpected delight

With a design that is simply refined, the SAMSUNG LCD TV delivers delight to your
eyes. Its slim style refreshes your living space and uplifts your emotions, creating
entertainment that is more enjoyable. Its pristine picture quality offers an outstanding
HDTV experience that redefines how you connect to the digital world.

Key specifications

Dynamic Contrast Ratio: 10,000:1

Viewing Angle: 80/70

Any net+ (HDMI-CEC): No

MRP Rs. 27,500/-


The Videocon group emerges as a USD 2.5 Billion global conglomerate continuing to set
trends in every sphere of its activities from a conference room sized assembly line in 1979.

Vision & Mission

Videocon’s mission: a reflection of continuity and change

Videocon’s mission expression has been crafted to envelope both extant and emerging

“To delight and deliver beyond expectation through ingenious strategy, intrepid
entrepreneurship, improved technology, innovative products, insightful marketing and inspired
thinking about the future.”

at the beginning with the means linked to it.

A breakdown of the statement above reveals a ‘means and end’ approach, where the end is

“To delight and deliver beyond expectation…”: the end

This segment not only underlines the importance of the ultimate goal - customer satisfaction
(‘delight’) and ultimate target - the customer, but also of intermediate processes and principals,
which have contributed to building a robust, dependable Videocon value chain (‘deliver’). As a
result of its focus on developing loyal customers and reliable associates, Videocon is able to
exceed expectations.

“…through ingenious strategy…”: the means

In the cutthroat world of today, it is only by taking recourse to advance planning and strategy
that a business can hope to survive. Although textbook strategy has its uses, reproducing it in
verbatim for the real world would be foolish because of the absence of textbook conditions.
Thus, there is a need for a bounded rationality, a spontaneity and improvisation that is flexible
enough for scenarios both imaginable and unimaginable. Videocon’s ingenious manoeuvres are
actually flexi-strategy that abstracts from shifting ground conditions and decides game-plans, or
sometimes changes the rules of the game.

An enterprise with the odds stacked against it makes great business sense. This is because higher
the obstacles, lower the number of players likely to be active in that field - thus, fetching
extraordinary returns. The only requirement is a bold and confident attitude willing to brave the
odds. Videocon’s foray into oil and gas is a bold and intrepid endeavour that arises from
immense faith on the surefooted competence of the company’s in-house managerial talent.

“…improved technology…”: the means

Technology is no more a premium input; it has become the bare minimum in recent years. Rapid
advances have only fuelled this phenomenon. Videocon is extremely vigilant in shunting out
dated technology and replacing it with the best-in-class offers of the times.

“…innovative products…”: the means

Product development, innovation and customization are the tools Videocon uses to stay ahead of
the competition. This is because a continuous stream of innovative products excites the market
and enhances brand recall. A strategy that Videocon banks on a lot, especially on the domestic

“…insightful marketing…”: the means

The market share battle scene has long shifted from technology and processes to the psyche of
the customer. This means that those with deeper insights into the elusive mind of the buyer are
likely to dominate. Videocon is reinforcing marketing strengths to read better the pulse of the
market and help create products that map perfectly into customer preferences.

“…inspired thinking about the future.”: the means

The future is unpredictable, but not doing anything about it is fraught with grave risk. Videocon
extrapolates future trends on the basis of current changes in technology and preferences as well
as sheer gut feel. Fine-tuned business instincts are worth their weight in gold, lots of it. The
company has perfected its practice almost into an art form with some calculated gambles like oil
and gas proving to be absolute money-spinners.

1 cms LCD TV

Full HD 1080P*

50000:1/30000:1 Super Contrast Ratio

Response Time 6.5 ms

16:9 aspect ratio

480/500 cd/m2 brightness

dVBS(Digital Video Boosting Station)


81 cms LCD TV

6.5 ms Response Time

30000:1 Super Contrast Ratio

16.7 Million Display color

16:9 aspect ratio

500 cd/m2 brightness

HDMI Compatibility

Back light adjustment


66/48cms LCD TV

Response Time 8/5 ms

20000:1/6000:1 Super Contrast Ratio

16.2 Million Display Colours

500/300 cd/m2 brightness

Digital Comb Filter

HD Ready


81/66cms LCD TV

Response Time 6.5/8 ms

Cinema Surround Sound 1000W PMPO(optional)

10000:1/6000:1 Super Contrast Ratio


16.7/16.2 Million display color

450/500 cd/m2 brightness

DCDi Technology

High Resolution (1366×768)

Onida was started by G.L. Mirchandani and Vijay Mansukhani in 1981 in Mumbai. In 1982,
Onida started assembling television sets at their factory in Andheri, Mumbai. Since then, Onida
has evolved into a multi-product company in the consumer durables and appliances sector. Onida

achieved a 100% growth in ACs and microwave ovens and a 40% growth in washing machines
last year. ONIDA came out with the famous caption "Neighbour's envy, Owner's Pride".




400 W PMPO

meloD Audio Processing Engine

meloD Bass

meloD Night

meloD Around

melod Voice

Wide Sound


VisD Image Engine Powered by FAROUDJA DCDI Cinema Processing

Panel Resolution: WXGA (1366 X 768)

Special Features

D´sign Bezel


8000:1 Dynamic Contrast Ratio

8 ms response time

2 Tuner PIP

60 Swivel

Touch screen control panel

Sub Woofer Out



2 Component In


A/V In (2 Ports)




1200 W PMPO

MeloD Audio Processing Engine

MeloD Bass

MeloD Night

MeloD Around

Melod Voice

Wide Sound

Thunder Bass Bar


VisD Image Engine Powered by FAROUDJA DCDI Cinema Processing

Panel Resolution: WXGA (1366 X 768)

Special Features

D´sign Bezel

SURF-User Friendly Graphic Menu

35000:1 Dynamic Contrast Ratio

60 Swivel




2 Component In


A/V In (2 Ports)




400 W PMPO

OctaV Audio Processing Engine

OctaV Dance 16

Octav Metal

Octav Midnight

Octav Surround

Wide Sound


Powered by Qdeo Video Processing from Marvell

Panel resolution (1920 X 1080p)

Special Features
Xpress Tuning ( Tunning within 15 seconds)

SURF-User Friendly Graphic Menu

Qdeo mode for optimum picture


50000:1 Dynamic Contrast Ratio

2 HDMI (V1.3 with Deep Color)

2 Tuner PIP

D´sign Bezel

60 Degree Swivel

Sub Woofer Out



S-Video, 2 Component In

PC In, A/V In (2 Ports)


1. To know the awareness level towards the different brand of LCD TV.
2. To know the consumer preference towards the different brand of LCD TV.
3. To find the factors effecting to the consumer for purchasing LCD TV.


Research Methodology is a careful investigation or inquiry specially through search for

new facts in any branch of knowledge.
Research Methodology is away to systematically solve the research problem.
The main steps involved in research process are:
•Research Design.
•Collection of data.
•Data Analysis.
•Interpret and report.


Research design provides glue that holds the research project together. A design is used to
structure the research, to show how all of the major parts of the research project i.e. the
samples or groups, measures, treatments or programs, and methods of assignment that work
together to try to address the central research questions.
It is the framework, which determines the course of action towards the allocation and
analysis of required data are collected accurately in the economic manner. this is done to
see that the study will lead to findings, which are valid, and unambiguous and prove that
the hypothesis is true and valid.
The research design of my study was descriptive, as it was a descriptive analysis of the

After looking all the factors on which the sample size depended, for this project, i have
chosen a sample of 100 individuals for data collection and interpretation. This research was
solely based on primary research done by means of questionnaires targeted to respondents
who primarily belong to the business and service sector.

In my case there is a deliberate sampling that is also known as purpose or non-probability
sampling. This sampling involves purposive and deliberate selection of particular units of
Mohali for conducting a sample.

The data collected for the research is undertaken through the primary as well as secondary
data method. This can be illustrated in the following way:-


The primary data has been collected from the Personal interview n which a set of pre
determined questions have been asked from the concerned person.

Information acquiring through Internet & books

I collected the first hand data from Mohali region.


1. Are you aware about LCD TV?

Yes 100

No 0

Out of 100 respondents all people know about LCD TV.

2. Do you know about different brand of LCD TV?

Yes 95
No 5

Out of 100 respondent only 5% of respondent said they don’t know about different
brand of LCD TV and 90% said they know about different brand of LCD TV.
3. If yes, specify from which source?

Internet 10

Friends & Relative 5

Advertisement 75

Dealer 10

There are various source to know about LCD TV in this advertising is most
effective. 75%of people by Advertising.
4. Do you have LCD TV at your home?

Yes 40

No 60

Out of 100 respondents only 40 respondents have LCD TV & 60 respondents they
have no LCD TV at his home.
5. If yes, which brands do you have?




LG 9


Out of 40 respondents 15 have Sony, 9 have Samsung & LG, 3 have Panasonic, and
3 have Videocon & only one have Onida LCD TV.

6. Which feature of LCD TV do you find interesting?

Sound quality 6

Picture quality 15

Regarding Space 9

Extra feature 10
Out of 40 respondents 15 respondents purchase LCD TV due to its picture quality, 10 due
to extra feature, 9 due to space.

7. What factors influences you to purchase LCD TV?

After Sales Service 4

Power consumption 10

TV Tawnier & HDVI 9

Style 7

Feature 10
Out of 40 respondent factors mostly affecting the respondent is the power
consumption & feature.

8. If no, why do you not use LCD TV?

High Price 40

Poor Quality 10

Less awareness 6

Any other 4
Out of 60 respondents 40 respondent do not purchase LCD TV due to high price, 10
due to poor quality, 6 due to less awareness, and 4 due to any other.

9. Do you setup your mind to purchase any LCD TV in future?

Yes 55

No 5

Out of 60 respondents 55 respondents wants to purchase LCD TV in


10. In future which brand of LCD TV do you like to purchase?




LG 12



Out of 55 respondents 21 wants to purchase SONY, 12 wants to

purchase Samsung and LG, both of 2 wants to purchase onida and
1. In my research all the respondent knows about LCD TV.

2. Mostly respondent said that they know about different brand of LCD TV

3. It has been observed that more than half of the respondents said that they do not purchase
LCD TV and some respondents purchase the LCD TV.

4. In this research It is found that the mostly people getting knowledge by advertising.

5. Out of 40 respondents 15 have Sony, 9 have Samsung & have LG,3 have Panasonic &
Videocon & only one have Onida LCD TV.

6. Mostly respondent purchase the LCD TV due to picture quality & extra feature.

7. The factor which is mostly affecting the respondent is the power consumption & feature.

8. Mostly respondent do not purchase LCD TV due to high price.

9. Mostly respondent wants to purchase LCD TV in feature.

10. Sony is most popular brand in the market.

1. The people try to use LCD TV. The feature of LCD is very good and

2. Consumer has to purchase SONY LCD TV because the feature is very


3. Company has to advertise more and more & give the full information
regarding LCD TV.

4. Most of the customers are not happy with service from service centre and
suggested that please pay attention.

5. Companies should also ensure that it constantly beams and print media
advertisement constantly and at the same time also run certain promotion
schemes so as to increase the sales.
1. It is concluded that all the people knows about the LCD TV.

2. For purchasing the LCD TV the factors which effect the consumers is
power consumption and features.

3. Because of better picture quality, the sale of the LCD TV will be more
in near future.

4. As the customers are getting aware of LCD TV day by day through

advertising, so it will have impact on increase in sale in future.

5. Also people are aware of benefits of using LCD TV like better picture
quality, less power consumption so it will increase its sale also.

6. From the research it is concluded that the mostly consumers having

SONY LCD TV due to its feature.

 Kotler, Philip. Marketing Management, 11th Ed, Prentice Hall of India Private limited.
 Ramaswamy.V.S, Marketing Management, 3rd Ed, Macmillan India Ltd.
 Aaker David, Strategic marketing management.

Web Sites

Name: ___________________________________

Age: __________________________________________

Gender: ______________________________________

Occupation: ___________________________________

Contact No: ___________________________________

1. Are you aware about LCD TV?

(a). Yes [ ] (b) No [ ]

2. Do you know about different brand of LCD TV?

(a). YES [ ] (b) No [ ]

3. If yes, specify form which source?

(a). Internet [ ] (b). Friends & Relative [ ]

(c.) Dealer [ ] (d). Advertisement [ ]

4. Do you have LCD TV at your home?

(a). Yes [ ] (b). No [ ]

5. If yes, which brands do you have?

(a) SONY [ ] (b) SAMSUNG [ ]

(c) LG [ ] (d) ONIDA [ ]

(e) VIDEOCON [ ] (f) PANASONIC [ ]

6. Which feature of LCD TV do you find interesting ?

(a). Sound quality [ ] (b). Picture quality [ ]

(c). Regarding space [ ] (d). Extra feature

7. What factors influences you to purchase the product?

(a) Features [ ] (b) After Sales Services [ ]

(c) Power consumption [ ] (d) Style [ ]

(e) TV Tuner & HDVI [ ]

8. If no, why do you not use LCD TV?

(a) High Price [ ] (b). Poor Quality [ ]

(c) Less awareness [ ] (d) Any other [ ]

9. Do you setup your mind to purchase any LCD TV in future?

a) Yes [ ] b) No [ ]

10. In future which brand of LCD TV do you like to purchase?

(a) SONY [ ] (b) SAMSUNG [ ]

(c) LG [ ] (d) ONIDA [ ]

(e) VIDEOCON [ ] (f) PANASONIC [ ]