Swot analysis Nestle Company.

FEDERAL URDU UNIVERSITY Gulshan_e_Iqbal ,Karachi

PRESENTED TO: MISS SHANZA

PRESENTED TO:

MISS SHANZA

PRESENTED BY: KASHIF MEHMOOD BUTT MUHAMMAD FAHAD JUNAID SHAHZAD HUSSAIN

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OVERVIEW

Introduction SWOT Analysis Conclusion

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JUNAID BBA-09-34 Introduction

Click to edit Master text styles Second level edit Master text styles ● Third level ● Fourth level evel ● Fifth level level “Nestlé” is a Swiss-German word which means “Little Nest” which is its rth level trademark. fth level

INTRODUCTION

Nestlé Milk Pak Limited (NML) was incorporated in Pakistan under the Companies Ordinance, 1984 & listed on Karachi and Lahore stock exchanges since 1980. Nestle is a Swiss company, founded in 1866 by Henri Nestle. Nestlé Pure Life was launched in Pakistan in 1998

MISSION STATEMENT
Click to edit Master textedit Master text styles Click to styles Second level Second level ● Third level ● Third level ● Fourth level ● Fourth level Fifth Master ● Fifth level Click●to edit level text styles Second level ● Third level ● Fourth level ● Fifth level "Nestlé is the largest food company in the world. But, more important to them is to be the world's leading food company”.

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Brands of Nestle…

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KASHIF MEHMOOD BUTT BBA-09-35 STRENGTH
TO BUILD ON

Click to edit Master text styles Second level dit Master text styles ● Third level ● Fourth level vel ● Fifth level level BRAND STRENGTH: Nestle has some very strong brands like Nescafe, Meggi and Cerelec. These brands are almost generic to their product th level categories. th level

STRENGTHS

PRODUCT INNOVATION: The company has been continuously introducing new products for its Pakistani patterns on frequent basis, thus expanding its product offerings. Research & Development: Nestle has a worldwide network of centers in 17 locations on four continents. An international staff of 3500 engaged in the search for innovative new products and the renovation of existing ones.

Click to edit Master text styles Second level dit Master text styles ● Third level ● Fourth level vel ● Fifth level level MARKET SHARE: Another thing is high level of market share and that people all over the world trust and recognizes Nestle as a big brand name. th level th level

STRENGTHS

LOW COST: they are low cost operators which allow them to not only beat competition but also edging ahead operating excellence, innovation, renovation, product availability and communication are major strengths.

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MUHAMMAD FAHAD BBA-09-47
WEAKNESSES
TO COVER ON

Click to edit Master text styles Second level dit Master text styles ● Third level ● Fourth level vel ● Fifth level MATURE MARKETS: One major weakness of Nestle is that it is entering into markets that are already level mature and can give a tough competition to new entrants. th level th level PLAIN YOGURT: Nestle Plain Yogurt has proved to be a Nestle weakness because it has been unable to

WEAKNESSES

make its market place in USA. But Nestle by analyzing the sensitive areas can overcome its weaknesses. Less consumer research in few areas.

Click to edit Master text styles Second level dit Master text styles ● Third level ● Fourth level vel ● Fifth level level EXPORTS: The company’s exports stood at Rs 2,571 m at the end of 2003 (11% of revenues) a major portion of this comprises of Coffee th level (around 67% of the exports were that of Nescafe instant to Russia). This th level

WEAKNESSES

constitutes a big chunk of the total exports to a single location.

Click to edit Master text styles Second level dit Master text styles ● Third level ● Fourth level vel ● Fifth level level Supply chain : The company has a complex supply chain th level management. th level

WEAKNESSES

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KASHIF MEHMOOD BUTT BBA-09-35 OPPORTUNITIES
TO CAPTURE

Click to edit Master text styles Second level dit Master text styles ● Third level ● Fourth level vel ● Fifth to expand to smaller towns and other Expansion : Potential level level geographies. which its parents are famed for like breakfast cereals, th level Smartest Chocolates, Carnation, etc. th level

OPPORTUNITIES

Product offerings : The company has the option to expand its product folio by introducing more brands. With Pakistan's demographic profile changing in favour of the consuming class, the consumption of most FMCG products is likely to grow. Global hub : Since manufacturing of some products is cheaper in ASIA than in any other continent. countries, Nestle Pakistan could become an export hub for the parent in certain product categories.

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SHAHZAD HUSSAIN BBA-09-05
THREATS
TO DEFEND ON

Click to edit Master text styles Second level dit Master text styles ● Third level ● Fourth level vel ● Fifth level level Competition : Immense competition from the organized as well as the unorganized sectors. Off late, to liberalise its trade and investment policies to enable the country to th level better function in the globalised economy, the Indian Government has reduced the th level import duty of food segments thus intensifying the battle.

THREATS

Changing consumer trends : Increased consumer spending on consumer durables resulting in lower spending on FMCG (fast moving consumer goods) products. In the past 2-3 years, the performance of the FMCG sector has been lackluster.

Click to edit Master text styles Second level dit Master text styles ● Third level ● Fourth level vel ● Fifth level level International marketing standards : Nestle is facing the th level threats by worldwide community due to its violation of th level international marketing standards. Many conferences and

THREATS

campaigns have been held against Nestle in this regard which can damage the name and trust of its customers. Sectoral woes : Rising prices of raw materials and fuels, and intern, increasing packaging and manufacturing costs But the companies’ may not be able to pass on the full burden of these onto the customers.

Click to edit Master text styles Second level edit Master text styles ● Third level ● Fourth level evel ● Fifth level level Nestle is a market leader due to different reasons: rth level fth level Ø Its price is high against its competitors but it matches its quality with its competitors. Nestle is today the world’s largest food and beverage company with its mission to provide healthier lifestyle.

CONCLUSION

Ø

Nestle is using its brand name and Its packaging is good to promote its products & it’s very popular as compared to its competitors. We can easily find Nestle from any retailer shop.

Ø

Click to edit Master text styles Second level GENERAL edit Master text styles ● Third level INFORMATION ● Fourth level evel ● Fifth level level Name of the agency: Regional Sales Office, rth level Satellite Town, Gujranwala. fth level

Postal address: Plot No: 144-A, First Floor, Satellite Town Market, Gujranwala, Pakistan. Postal code and City: 52250. Country: Pakistan. Phone: 92-055-3733415, 92-055-3733243

Click to edit Master text styles Second level dit Master text styles ● Third level ● Fourth level Fax: 92-055-3733379 vel ● Fifth level level th level E-mail: nestle_gj_se@brain.net.pk th level

WWW-address: www.Nestle.com Contact person: Mr. Ikram Elahi Function contact person: Sales Administration Executive.

Click to edit Master text styles Second level dit Master text styles ● Third level FINANCED ● Fourth level BY: vel ● Fifth Muhammad Fahad level level th level th level COMPLIED BY:

Junaid OUT DOOR WORK BY: Shahzad Hussain Kashif Mehmood Butt PRESENTED BY THE GROUP:

ULTIMATE OPPORTUNIST

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