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Business Communication Today, 12e (Bovee/Thill

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Chapter 9 Visual Media
1) Compared to poorly written text, badly designed visuals are ________ to be noticed by your
audience.
A) less likely
B) more likely
C) just as likely
D) not eligible
Answer: B
Explanation: B) A poorly designed visual is highly conspicuous and takes up much more space
than text. For that reason, an awkward or inappropriate visual is a bigger threat to your
credibility than poorly written text.
Diff: 2
Skill: Concept
Objective: 1
AACSB: Communication Abilities
Learning Outcome: Summarize the steps involved in planning, selecting, and producing a visual
business communication
2) All of the following guidelines except ________ will help you avoid ethical lapses when
you're creating visual support for a business message.
A) aggregating data carefully
B) oversimplifying complex situations
C) providing background information
D) avoiding emotional manipulation
Answer: B
Explanation: B) It is unethical to mislead an audience by hiding or downplaying complications
that are important to their understanding of the situation you're representing.
Diff: 3
Skill: Critical Thinking
Objective: 1
AACSB: Communication Abilities, Ethical Understanding and Reasoning Abilities
Learning Outcome: Summarize the steps involved in planning, selecting, and producing a visual
business communication

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Copyright © 2014 Pearson Education, Inc.

3) Use the concept of ________ to help you design visuals that are consistent from one page of a
document to the next.
A) data visualization
B) visual parallelism
C) graphical enrichment
D) visual enhancement
Answer: B
Explanation: B) Consistency is fundamental to effective visual design. Visual parallelism
promotes consistent design elements throughout a document.
Diff: 2
Skill: Concept/Application
Objective: 1
AACSB: Communication Abilities
Learning Outcome: Summarize the steps involved in planning, selecting, and producing a visual
business communication
4) Consider the statements below. Which one of them is true?
A) Contemporary audiences don't expect messages to contain visual elements.
B) Today's video and graphic technology is so complex that only professionals can use it.
C) Visuals can help you communicate your messages to audiences with lower reading skills.
D) Your ability to create and interpret visuals will have little to do with your success in business.
Answer: C
Explanation: C) Research shows that only 50% of adults in the USA have the literacy skills
required for success in today's workplace. Visuals could play a vital role in communicating your
messages to audience members with lower literacy skills.
Diff: 2
Skill: Concept
Objective: 1
AACSB: Communication Abilities, Multicultural and Diversity Understanding
Learning Outcome: Describe the opportunities and challenges of communicating in a diverse
world
5) Clip art cluttering a bar chart is an example of
A) a pictogram.
B) chartjunk.
C) a good way to grab reader interest.
D) all of the above.
Answer: B
Explanation: B) Chartjunk is defined as any visual element that is added to an image for
decorative (or other) purposes that does contribute any value or meaning to the image. Chartjunk
clutters visuals and makes them hard to interpret.
Diff: 2
Skill: Application
Objective: 1
AACSB: Use of IT
Learning Outcome: Summarize the steps involved in planning, selecting, and producing a visual
business communication
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Copyright © 2014 Pearson Education, Inc.

6) Examples of ethical lapses to avoid in business visuals include all of the following except
A) including photos that play on racial or gender stereotypes.
B) expanding the detail of a graphic in order to make it more readable.
C) altering photos or graphs to hide information that could make you look bad.
D) distorting the axes on a line chart to make sales look like they have increased significantly
over previous years.
Answer: B
Explanation: B) Most lapses come from hiding or distorting information. Rather than hide or
distort, making a graphic more readable is likely to reduce the chance of misinterpretation.
Diff: 2
Skill: Application
Objective: 1
AACSB: Ethical Understanding and Reasoning Abilities
Learning Outcome: Summarize the steps involved in planning, selecting, and producing a visual
business communication
7) If you have a great deal of detailed, specific information to present to allow users to find
specific data point values in decimal form, the best visual to use would be a
A) table.
B) pie chart.
C) diagram.
D) Gantt chart.
Answer: A
Explanation: A) Tables are best for presenting detailed, specific information in large quantities.
Diff: 2
Skill: Concept
Objective: 3
AACSB: Communication Abilities
Learning Outcome: Summarize the steps involved in planning, selecting, and producing a visual
business communication
8) Use a ________ to show frequency or distribution of parts in a whole.
A) bar chart
B) histogram
C) flowchart
D) pie chart
Answer: D
Explanation: D) Use a pie chart when you need to show frequency or distribution of parts in a
whole.
Diff: 1
Skill: Application
Objective: 3
AACSB: Use of IT
Learning Outcome: Summarize the steps involved in planning, selecting, and producing a visual
business communication
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Copyright © 2014 Pearson Education, Inc.

multiple units D) present large amounts of data and information Answer: A Explanation: A) Printed tables can display extensive amounts of information. C) animations and videos. ________ to make sure that the table is easy to read. and other activities. and other activities. B) flowcharts and diagrams. selecting. transformations. and producing a visual business communication 10) When you're creating a table for online use. but tables intended for online display and electronic presentations must be simpler. Inc. Diff: 2 Skill: Application Objective: 3 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. A) reduce the number of columns and rows B) remove lines and spaces between columns and rows C) display data items in unrounded.9) When you need to show processes. transformations. D) data visualizations. selecting. Answer: C Explanation: C) Use animation and video to show processes. the most effective visual choice would be A) infographics. and producing a visual business communication 4 Copyright © 2014 Pearson Education. . Diff: 2 Skill: Critical Thinking Objective: 3 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning.

selecting. D) do all of the above. Inc. Answer: C Explanation: C) A line chart is best for showing how a variable changes over time or showing the relationship of two or more variables. but bar charts cannot show time as a continuous variable. and producing a visual business communication 12) The best type of visual for showing that annual consumer spending has decreased over the past ten years would be A) a table.4 miles per gallon Alternatively. C) a line chart. B) a pie chart. you should A) be sure to identify the units you are using. Diff: 3 Skill: Critical Thinking Objective: 3 AACSB: Analytical Skills Learning Outcome: Summarize the steps involved in planning.4 Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. These features can be shown on bar charts as well. C) use a font no larger than 9 points. as in: Car Spitfire Miles per gallon 26. D) an organization chart. units may be labeled on vertical or horizontal table headings.11) When preparing numerical tables. B) use at least three colors to hold the audience's attention. . selecting. and producing a visual business communication 5 Copyright © 2014 Pearson Education. Answer: A Explanation: A) The units may be provided in each table cell as shown below: Car Spitfire Mileage 26.

multi-step manufacturing process. Flowcharts are ideal for showing a complicated. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. Inc. Answer: B Explanation: B) Flowcharts are best for showing conceptual rather than numeric relationships. D) all of the above. and producing a visual business communication 6 Copyright © 2014 Pearson Education. Diff: 1 Skill: Critical Thinking Objective: 4 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. C) scatter diagram. allowing sequential steps and relationships to be shown visually. C) never include negative numbers on the vertical axis. D) pie chart. B) be especially careful to avoid distorting the data. B) flowchart. selecting. and producing a visual business communication 14) The best visual for illustrating a manufacturer's quality control process would be a A) line chart. such as percentages from 90 percent to 100 percent. Distortions also occur when an axis shows only part of an entire range. keep in mind that you should A) never leave out increments from the vertical axis. Answer: B Explanation: B) You can distort your data if you choose the range for your axes as too great or too small. selecting.13) When preparing a line chart. . rather than showing a range from 0 percent to 100 percent.

Answer: B Explanation: B) A pie chart is better than a bar chart for showing a budget. Note that the bottom contributor accounts for the entire area from its top border to the bottom of the graph. Diff: 2 Skill: Critical Thinking Objective: 3 AACSB: Analytical Skills Learning Outcome: Summarize the steps involved in planning. B) comparing sales totals of three breakfast cereals from 2007 to 2009. The area between each pair of lines below shows the contribution from a single contributor alone. A flow chart is better than a bar chart for showing a production process. selecting. selecting. and producing a visual business communication 16) A bar chart would be particularly useful for A) illustrating what percentages of a company's monthly budget are spent on utilities and other expenses. so a bar chart is the best choice for this question. A wheel chart is best for showing links between people in an organization.15) A surface chart is A) a type of three-dimensional pie chart. C) a type of map showing various terrains. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. D) used to show interrelationships within an organization. Bar charts are best for comparing the sizes of several different items at once. Answer: B Explanation: B) The top line of the surface chart shows the cumulative total from all of the contributors. D) depicting links between employees at a large firm. C) showing the stages in production of a jet engine. and producing a visual business communication 7 Copyright © 2014 Pearson Education. B) a form of line chart in which all the lines add up to the top line. . Inc.

and producing a visual business communication 18) A chart that uses symbols or graphic images instead of words or numbers to portray data is called a A) Gantt chart. D) pictogram. B) surface chart. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. and producing a visual business communication 8 Copyright © 2014 Pearson Education. . C) combination chart. A much larger Mickey would represent the sales totals in a good year. It uses bars to show cumulative contributions of various contributors to a total. selecting. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. B) shows the correlation between two items. For example. Answer: D Explanation: D) A pictogram uses images to represent numeric data. selecting. Inc. The height of the bar represents the cumulative total. a small Mickey Mouse could be used to represent Disney's sales totals in a bad year. Each section of the bar shows the contribution from that contributor. Answer: A Explanation: A) A stacked bar chart is similar to a surface chart. D) identifies positive and negative values. The size or height of each Mickey would be proportional to its numeric value.17) A segmented or stacked bar chart A) shows how individual components contribute to a total number. C) compares quantities that require different intervals.

in a text book creating process. and producing a visual business communication 9 Copyright © 2014 Pearson Education. B) a Gantt chart. B) line chart. Diff: 3 Skill: Critical Thinking Objective: 3 AACSB: Analytical Skills Learning Outcome: Summarize the steps involved in planning. selecting. Looking at a Gantt chart for a work process you can tell at a glance how work tasks will overlap at various times. C) a pie chart. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. only a Gantt chart makes sense for tracking a complex task in which many people work on different aspects of a larger whole in parallel with one another. a Gantt chart might tell you that the editors will be working on Chapter 7 at the same time that writers are working on Chapter 12. D) a pictogram. Answer: B Explanation: B) Of the choices. and producing a visual business communication 20) To track your team's progress toward completing an important project. Inc.19) A Gantt chart is a type of A) pictogram. D) pie chart. . For example. you should use A) an organizational chart. Answer: C Explanation: C) Gantt charts are especially good for showing durations of tasks in a process that requires input from multiple sources working in parallel. selecting. C) time line chart.

Inc. . selecting. as each slice of the pie shows the relative contribution of that item to the whole. it is quite easy to read off a value from a well-made bar chart or line chart. For this reason. Diff: 2 Skill: Critical Thinking Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. pie charts are perfect for budgets. and producing a visual business communication 10 Copyright © 2014 Pearson Education. D) flowchart.21) The best way to illustrate what percentage of your firm's annual budget is spent on what would be a A) pie chart. In contrast. Diff: 3 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. Answer: A Explanation: A) Pie charts are best for showing how parts of a larger whole are distributed. C) organizational chart. and producing a visual business communication 22) For determining numerical values. A) much better B) worse C) about the same D) slightly better Answer: B Explanation: B) It is very difficult to determine a numerical value using a pie chart. pie charts are generally ________ than bar charts or line charts. B) line chart. selecting.

C) scatter diagram. in a manufacturing process a flowchart can show that any one step in the sequence can feedback to earlier steps and modify their progress. . B) show the relative sizes of the parts of a whole. B) bar chart. selecting.23) Flowcharts are used to A) summarize large amounts of statistical data. for example. selecting. a shortage of materials is detected in stage 5. D) Gantt chart. Inc. D) illustrate processes and procedures. and producing a visual business communication 24) The best graphic element to identify the communication channels of an entire business organization is a(n) A) organization chart. If. Answer: A Explanation: A) An organization chart shows an entire organizational hierarchy and how different levels and positions within those levels interact with one another. Diff: 1 Skill: Concept Objective: 4 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. For example. feedback can be sent back to stage 2 to remedy the shortage. Answer: D Explanation: D) A flowchart works best in showing relationships between steps in a process that are not necessarily in a sequential linear order. C) show how something looks or operates. and producing a visual business communication 11 Copyright © 2014 Pearson Education. Diff: 2 Skill: Concept Objective: 4 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning.

25) Microsoft Visio is one example of specialized software used to create A) professional-quality illustrations. and Corel Draw. selecting. and producing a visual business communication 12 Copyright © 2014 Pearson Education. Answer: C Explanation: C) Computer-aided design programs are primarily used by architects and engineers to make such things as blueprint drawings for building plans and scale drawings for engineering equipment. Answer: A Explanation: A) Other popular illustration programs include Adobe Illustrator. C) computer-aided design. Diff: 1 Skill: Concept Objective: 4 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. and producing a visual business communication 26) CAD stands for A) charts automatically designed. B) complete audiovisual display. Inc. D) computer adaptable display. Google SketchUp. . selecting. Diff: 2 Skill: Concept Objective: 4 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. or CAD. C) cash flow tracking systems. Full-time professionals may use a computer-aided design program. D) none of the above. B) complex spreadsheets.

Answer: A Explanation: A) In showing how. D) all of the above. an electric razor works. for example. B) master basic image-processing functions. C) the ability to create effective visuals and interpret them correctly. when you need to emphasize specific parts that are relevant to a specific problem. . selecting. and producing a visual business communication 28) To use photographs successfully in workplace documents or online publications. Answer: A Explanation: A) Use a simplified diagram. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. B) that they are difficult to change or manipulate. Diff: 1 Skill: Concept Objective: 4 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. a photo of the razor would show too much detail. D) sharing smartphone photos on social media. Inc. visual literacy involves A) being conversant with the latest image-editing software. selecting. selecting. Ethical Understanding and Reasoning Abilities Learning Outcome: Summarize the steps involved in planning. Diff: 3 Skill: Application Objective: 4 AACSB: Communication Abilities. showing the important working parts of the razor and leaving out all of the unimportant parts. and producing a visual business communication 29) As a key business skill. not a photograph. Answer: C Explanation: C) Visual literacy is the ability to create and interpret visuals successfully. C) that appropriate photos are difficult to find.27) A potential drawback of using photographs in reports is A) that they can show too much detail. B) understanding how visual representations have evolved over the ages. A diagram might be much more useful for this purpose. D) ) observe copyrights and model permissions. do not A) replace all diagrams with photographs. C) determine the communication value of each photograph. and producing a visual business communication 13 Copyright © 2014 Pearson Education. confusing the viewer.

D) consider hiring a professional to design a template for the visuals that represent your company. and producing a visual business communication 31) When designing important visuals in business. For example. B) is generally a bad idea. Diff: 2 Skill: Concept Objective: 4 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. since it takes away from the main idea. D) is effective for tech-savvy audiences. and producing a visual business communication 14 Copyright © 2014 Pearson Education. Answer: C Explanation: C) YouTube now offers branded channels that allow companies to feature all of their videos in a single location. C) is easier than ever. but a turn-off for most others. Inc. Answer: D Explanation: D) A professional designer can create a visual template that connects with your viewers and enhances awareness of your brand. B) use online clipart to apply a decorative flair to your corporate communications. selecting. thanks to low-cost video cameras and video sharing sites such as YouTube. Diff: 2 Skill: Concept Objective: 4 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. since audiences now have such high expectations. a power tool company might have a branded channel that features how-to videos for using their equipment. A) include as little text and as many photographs as possible. . C) plan on using every color in the rainbow to reach out to the global community.30) Using video to enhance business messages A) has become difficult and expensive. selecting.

Answer: B Explanation: B) A template can be used over and over again. charts. A simple diagram may suffice for an informal meeting. C) is any kind of chart generated by a spreadsheet or illustration program. Inc. B) helps ensure an effective design. Diff: 2 Skill: Concept Objective: 4 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning.32) In computer graphics. a template A) is a tool for creating curves and geometric shapes. ensuring company-wide consistency and saving time. full-color. D) is a tool for creating classic architectural views. A presentation to an industrial society. and photos to make sure your audience fully understands the information you present. saves time. Rather than need to make esthetic decisions each time you create a new graphic. and makes decision making easier. D) all of the above. just fill in the blanks of the template. graphs. on the other hand. Diff: 2 Skill: Concept Objective: 4 AACSB: Communication Abilities. selecting. may require elaborate. Multicultural and Diversity Understanding Learning Outcome: Describe the opportunities and challenges of communicating in a diverse world 15 Copyright © 2014 Pearson Education. Answer: C Explanation: C) The situation dictates the type of visuals you should use. C) the subject matter and the situation at hand. and producing a visual business communication 33) The style and quality that you choose for your visuals depends mostly on A) the gender of your audience. . B) whether or not your topic is controversial.

Answer: B Explanation: B) Readers find it less confusing when an explanation of the visual comes before the visual itself rather than after the visual. A nonEnglish speaking audience. may require extra visuals to get around language barriers.34) The ideal balance between the visual and the verbal depends on A) the nature of your audience. Make a concerted effort to avoid having your readers need to flip back and forth between visuals and text. in contrast. A largely academic audience. B) the length of the report/presentation." D) include copyright information. and producing a visual business communication 16 Copyright © 2014 Pearson Education. Diff: 2 Skill: Concept Objective: 5 AACSB: Communication Abilities. Try to place the visual as closely as possible to the text that supports it. Multicultural and Diversity Understanding Learning Outcome: Describe the opportunities and challenges of communicating in a diverse world 35) The reference to a bar chart in your report on advertising costs should A) come directly after the chart itself appears. D) internal company guidelines. Answer: A Explanation: A) Each audience responds best to a particular balance and emphasis. might respond better to a text-heavy presentation. Inc. and refer to it as "the abovementioned pie chart. selecting. Diff: 2 Skill: Application Objective: 5 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. B) precede the chart. C) the amount of money available for underwriting the costs of graphics. for example. . or scroll down awkwardly on a computer screen. C) come on the page following the chart.

and producing a visual business communication 38) Which of the following is an example of a descriptive title for a visual? A) How CamCo Reduces Costs B) CamCo Cost Reductions Are Increasing Each Year C) Reducing Costs Is a Number-One Goal at CamCo D) Whither Camco: Is the Rollercoaster Ride Over? Answer: A Explanation: A) A descriptive title simply identifies the topic of the visual. Answer: A Explanation: A) The rule of thumb is to place the visual as closely as possible to its supporting text.36) In business reports. selecting. or immediately after the paragraph it illustrates. An informative title draws a conclusion about the visual. beside. Diff: 2 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. Diff: 2 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. B) just before the paragraph referring to it. a ________ helps readers decode a visual. selecting. matrix Answer: C Explanation: C) A caption usually offers additional discussion of a visual's content. tag cloud B) table. and producing a visual business communication 17 Copyright © 2014 Pearson Education. it is best to place each visual A) within. or other choices. Diff: 3 Skill: Application Objective: 5 AACSB: Analytical Skills Learning Outcome: Summarize the steps involved in planning. A) legend. D) together with other visuals in an appendix at the end of the report. try recasting the section of the document in which they appear to change where pages break and allow the visual and the text to remain together. and producing a visual business communication 37) A ________ offers additional discussion of the content of a visual. or points out some key feature of the visual. symbols. If text and visual start to get separated. chevron C) caption. selecting. . A legend helps readers "decode" a visual by explaining the meaning of colors. Inc. C) together with other visuals at the end of each chapter. legend D) diagram.

those colors should be clearly identified in a legend. it is highly unethical to A) leave out important information. D) simplify data from other sources. Answer: A Explanation: A) For the sake of design or simplicity. For example. Answer: C Explanation: C) Legends are needed whenever a graph is somewhat complex and confusion is likely. "Am I distorting anything or leaving anything out of this graph?" Diff: 2 Skill: Concept Objective: 5 AACSB: Ethical Understanding and Reasoning Abilities Learning Outcome: Describe the opportunities and challenges of communicating in a diverse world 18 Copyright © 2014 Pearson Education. Inc. To make sure that you haven't accidentally created a misleading visual. when multiple colors are used to represent different data types. B) "airbrush" the photos of company executives to make them look more attractive. . C) overload your report with unnecessary tables and charts.39) Legends should be included with A) controversial reports. B) all visuals in business reports. and producing a visual business communication 40) When creating visuals. check your work over after it is finished and ask yourself. C) complex graphs. Diff: 2 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. selecting. in some visuals key information gets left out of the picture. This can happen deliberately or inadvertently. D) all of the above.

41) A special class of diagrams called ________ can feature stylized versions of charts and graphs or offer structured narratives. and postproduction stages. Inc. and producing a visual business communication 42) The process for producing business videos includes the following three stages: A) planning. . writing. C) visualization. selecting. and completing. selecting. and postproduction. D) preproduction. Diff: 2 Skill: Concept/Application Objective: 6 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. any business communicator with basic equipment can create effective videos. A) B-roll material B) A-list material C) shot-list material D) back-up material Answer: A Explanation: A) B-roll is film terminology for extra scenes and images that can enhance the finished product. and producing a visual business communication 19 Copyright © 2014 Pearson Education. production. A) informatics B) pictograms C) infographics D) monograms Answer: C Explanation: C) Infographics come in two types: those that are stylized collections of charts and graphs and those that have a structured narrative. and dissemination. and broadcasting. Diff: 2 Skill: Synthesis Objective: 6 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. selecting. production. Answer: D Explanation: D) By following a methodical process in the preproduction. and producing a visual business communication 43) The term ________ refers to secondary video clips and still images that can add visual interest to or improve the flow of a business video. filming. B) casting. production. Diff: 2 Skill: Concept Objective: 5 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning.

Diff: 2 Skill: Concept/Application Objective: 6 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. Answer: D Explanation: D) During the postproduction stage. you can A) add transitions between video segments. selecting. and producing a visual business communication 46) Unlike words. visual images have connotative meanings that are consistent across cultures. selecting. C) synchronize the main audio track with the video and record narration. Answer: D Explanation: D) Export "clean" footage to your editing software and add special effects as needed in postproduction.44) Best practices during the production stage of a business video do not include A) keeping your camera still. Diff: 2 Skill: Concept/Application Objective: 6 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. replace sections of dialogue. Diff: 2 Skill: Concept Objective: 1 AACSB: Multicultural and Diversity Understanding Learning Outcome: Describe the opportunities and challenges of communicating in a diverse world 20 Copyright © 2014 Pearson Education. C) framing each shot carefully. D) using special effects on your camera. Inc. D) all of the above. you can remove clumsy bits of footage. B) capturing B-roll footage. Answer: FALSE Explanation: Visual images evolve over time and have different meanings in different cultures. record narration. . and producing a visual business communication 45) During the post-production stage of a business video. and make other fixes. B) identify the shots you want to keep and those you want to delete.

Answer: FALSE Explanation: Many colors. and their symbolic. and producing a visual business communication 49) According to the concept of visual symbolism. a mistake in a visual can have a much greater impact than a text mistake. Diff: 1 Skill: Concept Objective: 1 AACSB: Multicultural and Diversity Understanding Learning Outcome: Describe the opportunities and challenges of communicating in a diverse world 48) Poorly planned visuals are often more noticeable than grammatical errors in the text of your report.47) Including visuals in your report or presentation is a particularly powerful way to communicate with a culturally diverse audience. across a wide variety of cultures. Answer: TRUE Explanation: Visuals come in especially handy when you are trying to communicate with others who don't share your language. many shapes and colors have the same meaning. . can be extremely useful. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities. rather than words. and other design elements have visual symbolism. selecting. Using a graphic or photo to express an idea in this situation. Multicultural and Diversity Understanding Learning Outcome: Describe the opportunities and challenges of communicating in a diverse world 21 Copyright © 2014 Pearson Education. Answer: TRUE Explanation: Because visuals take up more room on the page and are much more conspicuous than text. Inc. shapes. connotative meaning can evolve over time and mean different things in different cultures.

changing a vertical percentage scale to show only the top twenty percent of the scale instead of the entire range from 0 percent to 100 percent can make fairly minor fluctuations in data look enormous. this kind of manipulation is unethical. and consistency are much more important for visual success than visual effects. and producing a visual business communication 22 Copyright © 2014 Pearson Education. Answer: FALSE Explanation: Too many visual effects tend to clutter the page and cancel one another out. Answer: FALSE Explanation: Adding decorative elements is a form of chartjunk that needlessly clutters visuals and gets in the way of effective design. Good design never includes elements that are purely decorative. and producing a visual business communication 51) The more decorative elements you can add to a graphic.50) In business presentations. Diff: 1 Skill: Concept Objective: 1 AACSB: Ethical Understanding and Reasoning Abilities Learning Outcome: Summarize the steps involved in planning. the more interesting and useful it will be to the audience. selecting. because it distorts the meaning of the data. selecting. In many cases. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. This strategy would be used by an artist who wanted to dramatize the element of change in the data. proportion. Balance. Diff: 1 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. . selecting. Inc. and producing a visual business communication 52) Altering the horizontal or vertical scale on a line graph can profoundly influence your audience's perception of the data you present. maintaining consistency among your visuals is less important than impressing the audience with a wide range of special effects. Answer: TRUE Explanation: For example.

Answer: FALSE Explanation: Infographics can offer not only stylized graphics but also structured narratives. Answer: FALSE Explanation: The convention in line charts is for the horizontal axis always to show a unit of time. . For example. Some line charts don't include a time element. then read off the taxable amount in a second column.53) Use a table to summarize information that would be difficult or tedious to handle in the main text. Diff: 3 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. Answer: TRUE Explanation: Changing units within a single column could be confusing or even misleading to the reader. selecting. and the horizontal axis indicates amount. Diff: 1 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. Answer: TRUE Explanation: Tables are the best choice when the actual values of the data are important for users to obtain. in that case. days. such as years. or minutes. and producing a visual business communication 55) When preparing numerical tables. selecting. Diff: 1 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. in a federal tax table. either variable can be located on the horizontal axis. you should express all items in a column in the same unit. and producing a visual business communication 54) Infographics are limited to showing stylized versions of charts and graphs. and producing a visual business communication 56) In line charts showing trends. users need to be able to look up the exact amount they must pay according to their taxable income. and producing a visual business communication 23 Copyright © 2014 Pearson Education. Inc. the vertical axis indicates time or quantity. So they just find their taxable income in one column of the table. Diff: 3 Skill: Application Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. selecting. selecting.

Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. and producing a visual business communication 59) Bar charts can be used to compare more than one set of data. However. selecting. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. a line chart should not contain more than 2-3 lines for comparison. . and producing a visual business communication 60) The deviation bar chart shows variation for a variable over time. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. the graphs become confusing and hard to read if more than two or three variables are graphed on the same axes. in comparing yearly sales of three different brands of cereal.57) Generally speaking. selecting. Answer: TRUE Explanation: One of the best features of a line graph is its ability to show how different variables change over time. selecting. Inc. Answer: TRUE Explanation: For example. selecting. Between that high and low. a single bar would mark the average temperature for the day. and producing a visual business communication 24 Copyright © 2014 Pearson Education. Diff: 1 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. and producing a visual business communication 58) The edge of the bottom section of a surface chart shows the cumulative total for all of the categories. Answer: TRUE Explanation: For example. a deviation bar chart for daily weather might show a bar that extends from the high to the low temperature for the day. each brand can be represented by a separate bar. Answer: FALSE Explanation: The top edge of the top section shows the cumulative total for all categories.

. The size of each "slice" of the pie shows how large that category is compared to the whole. selecting. There is no set format for bar charts. Looking at the chart you can tell at a glance how work will overlap at various times. and producing a visual business communication 63) A pie chart would provide an effective visual to illustrate how an employee's time is divided among different tasks throughout the week. Inc. Answer: FALSE Explanation: Bars can be aligned vertically or horizontally. selecting.61) Bars in a bar chart should always be aligned horizontally. Diff: 1 Skill: Application Objective: 3 AACSB: Analytical Skills Learning Outcome: Summarize the steps involved in planning. and producing a visual business communication 25 Copyright © 2014 Pearson Education. and producing a visual business communication 62) A Gantt chart is a type of time line chart used to track the progress of a project. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. Bar charts are the most versatile type of chart. Answer: TRUE Explanation: Gantt charts are especially good for showing durations of tasks in a process that requires input from multiple sources working in parallel. Answer: TRUE Explanation: Pie charts are best for showing how the parts of a whole compare to the whole itself. Diff: 2 Skill: Concept Objective: 3 AACSB: Use of IT Learning Outcome: Summarize the steps involved in planning. selecting.

and producing a visual business communication 67) Drawings. can enhance the effectiveness of a business document immensely. that are not necessarily in a sequential linear order. selecting. diagrams. When data visualization is done well. selecting. and producing a visual business communication 26 Copyright © 2014 Pearson Education. Answer: TRUE Explanation: The point of data visualization isn't so much representing individual data points as it is conveying the "meaning" of the data. such as. and producing a visual business communication 65) If you want to illustrate a process or procedure. and photographs are generally not helpful in business documents. . Answer: TRUE Explanation: In a flowchart. such as a manufacturing process. and producing a visual business communication 66) On a flowchart. diamonds represent decision points. the best type of visual to use is a flowchart." Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning.64) Data visualization is focused on extracting broad meaning from data (rather than on clarifying individual data points). diamonds indicate decision points. Answer: FALSE Explanation: Visuals of all types. selecting. Inc. when chosen well and implemented skillfully. while rectangles show process steps." or "Sales doubled over the last three months. "Too much money is being spent on overhead. Diff: 1 Skill: Concept Objective: 4 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. Diff: 2 Skill: Concept Objective: 4 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. you are able to draw an instant conclusion from viewing the graphic. Answer: TRUE Explanation: A flowchart works best in showing relationships between steps in a complex process. Diff: 1 Skill: Concept Objective: 4 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. selecting.

the audience won't have to interpret the visual to extract its main idea. and producing a visual business communication 70) In the text of a report. Companies can include photographs that they have taken themselves with almost no cost. and producing a visual business communication 27 Copyright © 2014 Pearson Education. Inc. Answer: FALSE Explanation: If one visual in the document is referred to by number. selecting. photographs are usually not used in business reports. only the most important visuals should be referred to by number. whether they are considered "important" or not. Answer: TRUE Explanation: If a visual has an informative title." will make it easier for your audience to understand the main idea depicted in that visual.68) Because of the costs of reproduction. and producing a visual business communication 69) Using an informative title for a visual. Diff: 1 Skill: Concept Objective: 4 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. Answer: FALSE Explanation: Costs to reproduce photographs are virtually zero in today's all-digital world. Diff: 2 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. Permissions can be costly. such as "Demand Grows Exponentially. selecting. so business reports tend to use in-house photos more than purchased photos. selecting. all of the visuals should be included in the number scheme. Diff: 2 Skill: Application Objective: 4 AACSB: Analytical Skills Learning Outcome: Summarize the steps involved in planning. .

Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. selecting. graphs. and leave a small column on the outside of the page empty for comments. . Answer: TRUE Explanation: The worst place to put a visual is a page or more before or after it is referred to in the text. Answer: Chartjunk Explanation: Any visual element that is purely decorative is considered chartjunk and should be left out of the graphic. selecting. This causes the reader to need to flip back and forth between the text and the visual. and producing a visual business communication 72) A basic principle of design is to maintain ________ or visual parallelism among all the visuals in a document. Answer: consistency Explanation: An example of visual parallelism is to put the main text of a document to one side of the page.71) The best place to put a visual is right next to or immediately following the paragraph it illustrates. or other visual elements. Diff: 2 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. and producing a visual business communication 73) ________ refers to decorative elements that clutter documents without adding any relevant information. Inc. something that most people find irritating. Diff: 2 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. and producing a visual business communication 28 Copyright © 2014 Pearson Education. selecting.

the horizontal axis for a line chart is a unit of time—years. combination. . selecting. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. you need to estimate relationships between values. selecting. Line charts can also plot a non-time variable on the horizontal axis. and producing a visual business communication 76) ________ charts are a form of line chart with a cumulative effect. segmented. days. Bar charts can be constructed in dozens of different ways to emphasize different aspects of a data set. Answer: bar Explanation: Bar charts are the most versatile form of chart. Answer: line Explanation: Typically. Answer: table Explanation: It is very difficult to see trends in a table that is filled with data points that are represented either by number values or words. Inc. or paired. selecting. Answer: Surface Explanation: At any point on the top edge of a surface chart you can get a measure of the cumulative total of the variable on the vertical axis. and producing a visual business communication 29 Copyright © 2014 Pearson Education. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. deviation. selecting.74) A(n) ________ chart specializes in showing how a variable changes over time. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. and so on. and producing a visual business communication 77) A(n) ________ chart can take several forms including grouped. all the lines add up to the top line. hours. To see relationships in a table that contains numbers. and producing a visual business communication 75) A(n) ________ is a poor choice for noticing mathematical trends. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning.

and producing a visual business communication 79) A(n) ________ ________ chart shows how much time is needed to complete each task in a given project. Any other value can only be guessed at. Answer: time line Explanation: A time line chart shows time needed to complete a single task. and producing a visual business communication 80) A(n) ________ chart is a type of time line chart used to track progress toward completing a project. Answer: pictogram Explanation: The symbols in a pictogram represent data. . and producing a visual business communication 30 Copyright © 2014 Pearson Education. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. the greater the value of the data point. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. selecting. selecting. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. Answer: pie Explanation: It is almost impossible to collect numerical values from a pie chart. selecting. If the pie is split in half. The larger the symbol. and producing a visual business communication 81) The most difficult chart to use to collect numerical data from is the ________ chart. Inc. Answer: Gantt Explanation: A Gantt chart is essentially a series of time line charts all expressed in the same graph with a single horizontal axis expressing time. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning.78) A(n) ________ is a type of chart that uses symbols instead of words or numbers to portray data. selecting. you can tell that half of the circle represents 50 percent of the total.

selecting. selecting. 2009. units. but it doesn't make a comment on the topic.82) To illustrate the positions." The title not only identifies the topic." The title identifies the topic. Answer: organization Explanation: An organization chart works like a flowchart to depict relationships between individuals and levels in a company or organization. and producing a visual business communication 31 Copyright © 2014 Pearson Education. and producing a visual business communication 84) A(n) ________ title calls attention to the conclusion that ought to be drawn from the data. Diff: 2 Skill: Concept Objective: 4 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. . Answer: descriptive Explanation: An example of a descriptive title is: "Supply Versus Cost for Oil. or functions of an organization and the way they interrelate. use a(n) ________ chart. Congress. and Supreme Court. 2009. and producing a visual business communication 83) A(n) ________ title on a graphic simply identifies the topic. For example. an organization chart for the United States government would start with three boxes on top showing the president. it also tells comments on trends that seem evident in graph. Inc. Diff: 2 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. Diff: 2 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. selecting. Answer: informative Explanation: An example of an informative title is: "Cost of Oil Rises as Supply Decreases.

the ________ offers additional discussion of the visual's content and can be several sentences long.85) Along with the title of a visual. Answer: (1) Tables. Answer: You can emphasize or deemphasize certain aspects of data in visual aids by altering the horizontal or vertical scale on a chart or graph or by manipulating the perspective a photograph provides on an object. A bar chart would be helpful for comparing the retail cost of several hybrid automobiles. Diff: 2 Skill: Critical Thinking Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning." Diff: 3 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. selecting. and producing a visual business communication 87) Briefly describe one way that visuals can be designed to emphasize or deemphasize certain aspects of the data they present. Diff: 3 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. Inc. . Diff: 1 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. selecting. and producing a visual business communication 88) List at least five types of visuals commonly used to present data in business documents. and producing a visual business communication 32 Copyright © 2014 Pearson Education. (6) Gantt charts. (2) line charts. selecting. (3) surface charts. Provide an example of a specific task for which one type would be especially useful. Answer: caption Explanation: Captions may point out some special feature in the visual. and producing a visual business communication 86) What is "chartjunk"? Answer: "Chartjunk" refers to any decorative elements that clutter documents (and confuse readers) without adding any relevant information. (7) Scatter and bubble diagrams. selecting. (5) pictograms. and (8) pie charts. For example. the caption for a photograph of a chemical plant might say: "The container on the right is used as a fermentation tank. (4) bar charts.

selecting. Answer: Bar charts are particularly useful for comparing the size of several items at one time.89) In a line chart. selecting. and why? Answer: A flowchart would be best in this case. and showing the relative size of components of a whole. Diff: 3 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. showing changes in one item over time. you need to describe the process your plant uses to manufacture home appliances. Diff: 2 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. and producing a visual business communication 33 Copyright © 2014 Pearson Education. What type of visual should you use to describe the process. . and producing a visual business communication 91) How are Gantt charts used in business documents? Answer: Gantt charts are used to track progress toward completing a project. and the horizontal axis illustrates the time or other quantity against which the amount is being measured. what tasks are best suited for bar charts? List at least two. Inc. Diff: 2 Skill: Critical Thinking Objective: 4 AACSB: Analytical Skills Learning Outcome: Summarize the steps involved in planning. and producing a visual business communication 90) In designing visuals for business reports. selecting. what do the vertical and horizontal axes normally illustrate? Answer: The vertical axis normally shows the amount. since it is the visual aid designed to illustrate a sequence of events from start to finish. indicating the composition of several items over time. and producing a visual business communication 92) In preparing a presentation for a local community group. selecting.

and provide an example of each. (Answers will vary. "Annual Spending" would be a descriptive title. Answer: Informative titles do more than simply identify the topic of the illustration. switching back and forth from words to visuals can make it difficult for readers to follow your message. whereas "Annual Spending Increases Despite Flagging Economy" would be an informative title. and other visual elements. drawings. and producing a visual business communication 34 Copyright © 2014 Pearson Education. . selecting. and producing a visual business communication 94) Briefly explain the difference between descriptive titles and informative titles for visuals. selecting.93) List two ways that including too many visuals can distract your audience from the main points of your message. selecting. Inc. Diff: 2 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. (2) The space occupied by visuals can disrupt the flow of text on the page or screen. and producing a visual business communication 95) What three questions should you ask in verifying the quality of the visuals you include in business messages? Answer: (1) Is the visual accurate? (2) Is the visual properly documented? and (3) Is the visual honest? Diff: 2 Skill: Concept Objective: 5 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. which also creates additional work for the reader.) Diff: 2 Skill: Application Objective: 5 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. Answer: (1) Along with constantly referring to tables.

" Answer: Several technological and social factors are contributing to the increasing use—and importance—of visuals in business communication. the global reach of the Internet makes it easy to send images almost instantly. or informal. Visually downplay less important items. (4) Emphasis: The most important point should receive the greatest visual emphasis. digital technology has changed this situation dramatically. make color difference more subtle. To emphasize similarities. assuming that design elements will be consistent from one page to the next. and prepare other visual elements continues to get both easier and more powerful all the time. selecting. process photos. As technologies such as wireless networking continue to advance. so present the key item on the chart in the most prominent way—through color. Use of IT Learning Outcome: Summarize the steps involved in planning. Answer: (1) Consistency: Readers view a series of visuals as a whole. Diff: 3 Skill: Synthesis Objective: 1 AACSB: Communication Abilities. edit video. and more Internet users have high-speed connections that can handle the larger computer files that visuals tend to require. To emphasize differences. Design and production tasks that used to take days can now be completed in hours or even minutes. (3) Balance: Images that appear to be out of balance can be as unsettling as a building that looks like it's about to tip over. Inc. Digital cameras that can produce high-quality images and video are inexpensive and easy enough for anyone to use. Whereas creating and working with visual elements used to be the domain of experts. Flouting those conventions can be effective. or whatever. size. Diff: 3 Skill: Concept Objective: 1 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. using equipment that costs less and requires fewer skills. (6) Simplicity: Limit the number of colors and design elements you use. such as red and blue. the software needed to create diagrams. and take care to avoid chartjunk. (5) Convention: Visual communication is governed by a variety of generally accepted (and deeply ingrained) rules. or black and white. business communicators will continue to reach wider audiences in less time. in which the elements in the images are arranged symmetrically around a central point or axis. Balance can be either formal. and producing a visual business communication 35 Copyright © 2014 Pearson Education.96) Define and explain the "visual evolution in business communication. (2) Contrast: Visual distinctions should match verbal ones. and producing a visual business communication 97) Discuss six principles to keep in mind when designing visuals regarding the aesthetic and symbolic aspects of graphic art. but must be done carefully in order to avoid breakdowns in communications. selecting. position. depict items in contrasting colors. . in which elements are not distributed evenly but stronger and weaker elements are arranged in such a way that achieves an overall effect of balance.

(3) Take B-roll footage. export "clean" footage to your editing software and add effects in postproduction. consider adding the visual in order to make your report or presentation more compelling.98) What are the "five Cs" to consider when you're deciding which points to illustrate with visuals? Answer: (1) Clear: The human mind is extremely adept at processing visual information. Shaky video from a handheld camera is uncomfortable to watch. Diff: 3 Skill: Concept Objective: 3 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. see whether there's a way to convey this information visually. he or she sees only what the camera sees. and producing a visual business communication 99) Identify and discuss the four elements of the production stage for business videos. Doing so will alter the video permanently. or other illustration can help. see whether a chart. Framing refers to the decisions you make about what the camera sees and doesn't see when you aim it. selecting. (4) Don't use the special effects in your camera when filming. Instead. . so whenever possible. (3) Concise: If a particular section of your message seems to require extensive description or explanation. use a tripod or other stabilizing arrangement. (2) Keep the camera still. particularly tables. often serve to provide the supporting details for your main idea or recommendation. and producing a visual business communication 36 Copyright © 2014 Pearson Education. selecting. In addition to the B-roll shots you planned in preproduction. Remember this: even though the viewer sees everything the camera sees. take a minute to brainstorm some visual possibilities. keep an eye out for other interesting scenes and images that might enhance the finished video. diagram. so if you're having difficultly conveying an idea in words. Inc. (2) Complete: Visuals. Answer: These four tips will help you collect great footage during the production stage: (1) Frame each shot carefully. Diff: 3 Skill: Concept Objective: 2 AACSB: Communication Abilities Learning Outcome: Summarize the steps involved in planning. (4) Connected: Whenever you want readers to see key connections. (5) Compelling: Even if a particular point can be expressed equally well via text or visuals.

Answer: Data visualization refers to a diverse class of display capabilities designed to overcome the drawbacks of conventional charts and graphs. For example. Another example of data visualization is the "tag cloud. Inc. or another collection of text. It is less about clarifying individual data points and more about extracting broad meaning from large masses of data or putting the data in context. or tags. and can represent numeric data only. selecting. Most types of conventional visuals can show only a limited number of data points. Data visualization tools are not limited by these constraints. and producing a visual business communication 37 Copyright © 2014 Pearson Education. cannot illustrate complex relationships among those data points. a website. "friend wheels" on Facebook offer a visual sense of a user's network by showing which of his or her friends are friends of each other and thereby indicating "clustering" within the network. . a blog. Diff: 3 Skill: Concept Objective: 3 AACSB: Communication Abilities. survey data. in an article.100) Explain "data visualization" and give at least one example to support your explanation. Use of IT Learning Outcome: Summarize the steps involved in planning." which shows the relative frequency of terms.