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ENGW 1102

Christen Enos

Letter
Lanxing, Dario, Eivind, Changzong

Definition
History
Structure
Rhetorical Appeal
Multimodal Elements
Function & Purpose
Audiences
Persona/Tone

“Across the Great Wall we can reach every corner
in the world..”
–CHINA 1987.9.14

?
–Victor Hugo

!
–A. Lacroix, Verboeckhoven & Cie.

Enclousure
pension

Definition
Genre and Letter

What is Letter? (Genre)

Written message to achieve specific purposes
From one party to another party

Evolvement

● Category(Types)
● Carrier form

Types of Letters

Business Letter
Cover Letter
Credit Letter
Dear John Letter
Resignation Letter
Open Letter

Google Image

Evolvement

● Category(Types)
● Carrier form
● Function & Purpose

Letter

●Convey Information
●Self-educate
●Performance
●Communication & Gaining Feedback

Structure of Letter
● Depends on the type of letter
● Different types of letters…
○ Formal/informal
○ Physical/digital
● Structure decides “letter-type”
● Also affects persona and rhetoric

Rhetoric
● Letters utilize private and intimate rhetoric
● People project differently based on audience
● Letters are truthful and self expressional
● Today physical letters show determination

Multimodal
Elements

Why people write the letter?

Purposes
To Communicate
To Inform
To Persuade
To Motivate

Example
Business Letter

To Inform

To Persuade and Motivate

To Communicate

Who will read the letter?

Audiences
Open Letter

Anyone

Writer's Aimed People

People who are interested in

Business Letter - Formal
Businessmen/Clients/Employees

Friendly Letter - Informal
Family/Friends/Classmates

Persona
Create a friendly and easy going persona
For instance:
● Using

the first person “I”

However, it is also used:
● The

second person “you”

● The

active voice

What is tone?

Feeling or attitude toward the reader

Affect how the reader will perceive the message

Generally conveyed through the choice of words

The tone can be:

Formal, Informal, Sarcastic, Cheerful, Serious, Sad, etc...

Examples
1. Father: “We are going on a vacation.”
Son: “That’s great!!!”

2. Father: “We can’t go on vacation this summer.”
Son: “Ok. Great! That’s what I expected.”

Activity Time!

Work Cited
ÓHalloran, Kay L., and Bradley A. Smith. "Multimodal text analysis." The
Encyclopedia of Applied Linguistics (2012). Retrieved from http://multimodalanalysis-lab.org/_docs/encyclopedia/01-Multimodal_Text_AnalysisO'Halloran_and_Smith.pdf
"What Is Multimodality?" Language and Literacy in a Changing World.
Openlearnworks, n.d. Web. 23 Mar. 2016.
http://www.open.edu/openlearnworks/mod/oucontent/view.php?id=15196&section=4.
1
京华时报. CNNIC披露由中国发出的第一封电子邮件原文. Sina, 2003. Web. 29 Feb.
2016.
g026r. The world's shortest correspondence. Everything2, 2004. Web. 29 Feb. 2016.

"Welcome to the Purdue OWL." Purdue OWL: Tone in Business
Writing. N.p., n.d. Web. 02 Mar. 2016.
https://owl.english.purdue.edu/owl/resource/652/1/

Work Cited
Pics used
http://courses.educ.ubc.ca/etec540/July03/batchelorj/researchtopic/
http://www.pep.com.cn/czls/js/tbjx/tp/7s/u3/201008/t20100820_698083.htm
http://www.circuitousroot.com/artifice/telegraphy/tty/codes/
http://www.amazon.co.uk/Writes-Colonel-Gabriel-Garcia-Marquez/dp/0141032537
https://www.careersingovernment.com/tools/gov-talk/career-advice/thank-letteressential-strategies/
http://weknowyourdreamz.com/friend.html
http://www.hiatec.org/Business_Incubation.html
http://www.catholicleague.org/an-open-letter-to-the-president/